Oakcha Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.4k pieces of influencer content sponsored by Oakcha over the last 12 months.
This report breaks down where & how Oakcha invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Oakcha, see here: Oakcha influencers.
Influencer activity throughout the year
Oakcha's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Oakcha's influencer activity by month
Number of sponsored posts
Oakcha's sponsored post volume appears to trend upward over the 12-month period, rising from 372 posts in January to 501 in December. The peak month, November, reached 784 posts, 73% higher than the monthly average of 452.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oakcha's sponsored influencer collaborations break down by social platform:
- TikTok: 5.3k posts (97.2%)
- YouTube: 151 posts (2.8%)
Oakcha's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Oakcha.
Here are 2 examples of Oakcha's recent sponsored collaborations (one each for TikTok, YouTube).
turah21 x Oakcha
Influencer bio
Beauty | Fragrance | Daily Motivation | Fashion | 📧: kwkwoodley09@gmail.com
Collaboration metrics
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Spicylooks x Oakcha
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] M. Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/9d18f85d606d84e9a4233ac848cf88bdd1fe8f2f)
Influencer bio
Hi there ! My name is Neesha and my passion is Fragrances and makeup. Please come along this journey with me as I discover new and exciting fragrances . I love Niche , Designer and Indie Fragrances. To me, perfumes create scent memories and it’s a beautiful thing. For Business and sponsorship opportunities Email:spicylooks1@gmail.com You can find me on my Instagram Spicy_Looks
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.4%
- Carousels: 8.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Oakcha are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Oakcha's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.7% of partnerships featuring creators averaging <1K views, Oakcha's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (588.5k avg views/post):
pursuitofperfume x Oakcha
Influencer bio
Letting scents tell my story 🫶🏿 Contact- pursuitofperfume@gmail.com 📍Washington,DC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
melodyroxursox x Oakcha
Influencer bio
Find me on IG: melodyroxursox
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Oakcha's repeat partnerships
Out of 1.9k unique influencers in our dataset, 204 of them (11%) posted content for Oakcha in 3 or more separate calendar months. The most consistent partner is @Spicylooks, who has collaborated across 12 months with 20 total posts.
Here are 3 examples of Oakcha's repeat influencer partnerships, with links to the sponsored content.
Spicylooks x Oakcha
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/ce37633a17fd4e142f0d9f350ea2df5f49559b4b)
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/222483871d37d22ba5e479716b36e92fc7a059a7)
alyssaraelynbeauty x Oakcha
![TikTok post by @alyssaraelynbeauty for Oakcha. Caption reads: [...] talking sweet scents from @Oakcha today!....](https://images.od.modash.io/c12ba7e41859fae34bf6004378c51dccd2a31e49)
![TikTok post by @alyssaraelynbeauty for Oakcha. Caption reads: [...] that doesn't even last? Oakcha's Plus One....](https://images.od.modash.io/7f888284fa17422bc92b33ddbdff411081554896)
tinadaniels04 x Oakcha
![TikTok post by @tinadaniels04 for Oakcha. Caption reads: @Oakcha #tiktokshopblackfriday [...].](https://images.od.modash.io/6605eaac59a9db1fc14467f26d510f4dc5c05d7e)
![TikTok post by @tinadaniels04 for Oakcha. Caption reads: @Oakcha #fyp #giftideas [...].](https://images.od.modash.io/c718c76ed7f3cf04ee3ddec7cb0e65a6932a9616)
![TikTok post by @tinadaniels04 for Oakcha. Caption reads: @Oakcha #fyp #beauty #tiktokshop [...].](https://images.od.modash.io/e72fa60b72225e9d6d984c7e7fb9e5b1388a588c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Oakcha had the most influencer activity. 82.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.6%)
- Canada (4.8%)
- South Africa (1.4%)
Oakcha's influencer activity by market
Here is another example of Oakcha collaborating with an influencer in United States.
findingfavs x Oakcha
Oakcha's influencer activity vs. related brands
Oakcha plays in modern DTC fragrance, often competing on scent profiles, value, and discovery. Dossier and Snif target the same online fragrance shoppers and rely heavily on influencer reviews and “best scents” content.
Total influencer content
Oakcha vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 25k sponsored posts, significantly outpacing Oakcha (5.4k posts) and Snif (4.4k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Oakcha or Snif.
By social platform
Oakcha vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 15k, Oakcha at 5.3k, Snif at 4.1k posts. Oakcha's activity is particularly concentrated on TikTok. Dossier has several times more posts on Instagram and YouTube than Oakcha or Snif.
By geographical market
Oakcha vs. related brands influencer activity (by country)
Estimated sponsored posts in Oakcha's top markets
Dossier has the highest estimated sponsored-post volume in United States (10k posts, 41.2%), Mexico (4.3k posts, 17%), United Kingdom (1.7k posts, 6.9%), suggesting a North America focus, while Snif leads in Canada with 300 posts (6.8%). Looking at United States specifically, the split is Dossier at 10k posts (41.2%), Oakcha at 4.5k posts (82.8%), Snif at 3.3k posts (74.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dossier's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- Beyond The Vines's Influencer Marketing Strategy
- Gymreapers's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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