Oakcha Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.7k pieces of influencer content sponsored by Oakcha over the last 12 months.
This report breaks down where & how Oakcha invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Oakcha, see here: Oakcha influencers.
Influencer activity throughout the year
Oakcha's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Oakcha's influencer activity by month
Number of sponsored posts
Oakcha's sponsored post volume appears to trend upward over the 12-month period, rising from 379 posts in January to 492 in December. The peak month, November, reached 783 posts, 99% higher than the monthly average of 393.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oakcha's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (96.8%)
- YouTube: 149 posts (3.2%)
Oakcha's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Oakcha.
Here are 2 examples of Oakcha's recent sponsored collaborations (one each for TikTok, YouTube).
findingfavs x Oakcha
Influencer bio
Fav Shop Finds ✨ findsandfavs1@gmail.com
Collaboration metrics
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Spicylooks x Oakcha
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] M. Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/9d18f85d606d84e9a4233ac848cf88bdd1fe8f2f)
Influencer bio
Hi there ! My name is Neesha and my passion is Fragrances and makeup. Please come along this journey with me as I discover new and exciting fragrances . I love Niche , Designer and Indie Fragrances. To me, perfumes create scent memories and it’s a beautiful thing. For Business and sponsorship opportunities Email:spicylooks1@gmail.com You can find me on my Instagram Spicy_Looks
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.2%
- Carousels: 6.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Oakcha are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Oakcha's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.9% of partnerships featuring creators averaging <1K views, Oakcha's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (155.5k avg views/post):
linsmakeuplooks x Oakcha
![TikTok post by @linsmakeuplooks for Oakcha. Caption reads: [...] first time ever smelling anything from....](https://images.od.modash.io/0d663447f08e0b1d770f598f8f0dbc3dd8e46216)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
92kchick x Oakcha
Influencer bio
Follow For Crazy News, Trending Topics & Reviews Checkout Below👇👇👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Oakcha's repeat partnerships
Out of 1.6k unique influencers in our dataset, 179 of them (11%) posted content for Oakcha in 3 or more separate calendar months. The most consistent partner is @TristateEDC, who has collaborated across 10 months with 79 total posts.
Here are 3 examples of Oakcha's repeat influencer partnerships, with links to the sponsored content.
gabbyfragrances x Oakcha
![TikTok post by @gabbyfragrances for Oakcha. Caption reads: [...] Girl Viral Vanilla 🍨🥮🍦🍮 @Oakcha Must....](https://images.od.modash.io/1ed0b46eece90f2931123958347336e92026b65f)
Spicylooks x Oakcha
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/222483871d37d22ba5e479716b36e92fc7a059a7)
![YouTube post by @Spicylooks for Oakcha. Caption reads: [...] Micallef Neesha10 for 10% off OAKCHA code....](https://images.od.modash.io/ce37633a17fd4e142f0d9f350ea2df5f49559b4b)
findingfavs x Oakcha
![TikTok post by @findingfavs for Oakcha. Caption reads: @Oakcha Never ever dissappoints! [...].](https://images.od.modash.io/591a74f8776f90d1d98360beed69bfe0b72a8332)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Oakcha had the most influencer activity. 83% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.7%)
- Canada (5.4%)
- India (1.3%)
Oakcha's influencer activity by market
Here is another example of Oakcha collaborating with an influencer in United States.
thegourmandgirl x Oakcha
![TikTok post by @thegourmandgirl for Oakcha. Caption reads: [...] both events in the bio! See you there!....](https://images.od.modash.io/cdb0291841a185bc773cda8570e205ce28e43097)
Oakcha's influencer activity vs. related brands
Oakcha competes closely with Dossier and Snif in DTC fragrance discovery, often emphasizing accessible pricing and viral scent recommendations. Their influencer overlap is strongest in “dupe,” haul, and top-scent list content.
Total influencer content
Oakcha vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 21.5k sponsored posts, significantly outpacing Snif (5.8k posts) and Oakcha (4.7k posts). Across all three brands, the average volume is 10.7k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Oakcha and Snif.
By social platform
Oakcha vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Dossier at 7.8k, Oakcha at 0, Snif at 0 posts. Oakcha's activity is particularly concentrated on TikTok. Dossier has several times more posts on Instagram and YouTube than Oakcha and Snif.
By geographical market
Oakcha vs. related brands influencer activity (by country)
Estimated sponsored posts in Oakcha's top markets
Dossier has the highest estimated sponsored-post volume in United States (8.7k posts, 40.7%), Mexico (2.8k posts, 13.2%), United Kingdom (1.8k posts, 8.5%), suggesting a North America focus, while Snif leads in Canada with 466 posts (8%). Looking at United States specifically, the split is Dossier at 8.7k posts (40.7%), Snif at 4.3k posts (74.1%), Oakcha at 3.9k posts (83%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dossier's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
- Sculpted By Aimee's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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