Oakcha Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Oakcha over the last 12 months.
This report breaks down where & how Oakcha invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Oakcha, see here: Oakcha influencers.
Influencer activity throughout the year
Oakcha's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Oakcha's influencer activity by month
Number of sponsored posts
Oakcha's sponsored post volume peaks in November with 256 posts, 61% higher than the monthly average of 159. February recorded the lowest activity at 21 posts, 87% below average.
Oakcha's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 25.4M, while February recorded the least at 38.5k. Across all tracked posts in the 12-month window, average views per post were 34.6k. Interestingly, the highest-view month (May) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @turah21, generated 22.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Oakcha's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (98.3%)
- Instagram: 32 posts (1.5%)
- YouTube: 4 posts (0.2%)
Oakcha's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Oakcha.
Here are 3 examples of Oakcha's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
paulreactss x Oakcha
![Instagram post by @paulreactss for Oakcha. Caption reads: [...] vanilla vibe? > try Viral Vanilla by @oakcha....](https://images.od.modash.io/d9828309aba3a259add07976d5fd057af0d790ce)
Influencer bio
King Of Gourmands Ulta Beauty Collective 24’ 25’ 26’ Paul@NightingaleMGMT.co | @nightingalemgmt 🧿
Collaboration metrics
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turah21 x Oakcha
Influencer bio
Beauty | Fragrance | Daily Motivation | Fashion | 📧: kwkwoodley09@gmail.com
Collaboration metrics
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TristateEDC x Oakcha
![YouTube post by @TristateEDC for Oakcha. Caption reads: [...] -....](https://images.od.modash.io/f635b1f92536edd72db0685b66376662a5621224)
Influencer bio
I'm the EDC guy with the Mustache. Patreon - https://www.patreon.com/tristate_edc Tristache T-Shirts Available Now - https://tristate-edc.creator-spring.com Knives, Pens, Watches, and More. A humble EDC enthusiast, enamored with the tools and trinkets we use on a daily basis. Join me for unboxings and psuedo-reviews of all of the pocketable pieces I've collected over the years.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Oakcha are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Oakcha's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.4% of partnerships featuring creators averaging <1K views, Oakcha's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (877.7k avg views/post):
pursuitofperfume x Oakcha
Influencer bio
Letting scents tell my story 🫶🏿 Contact- pursuitofperfume@gmail.com 📍Washington,DC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
parissvanity x Oakcha
Influencer bio
& if something smells good... it's probably me. Parissvanity@nowadaystalent.com 📍TORONTO
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Oakcha's repeat partnerships
Out of 1.1k unique influencers in our dataset, 65 of them (6%) posted content for Oakcha in 3 or more separate calendar months. The most consistent partner is @thegourmandgirl, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of Oakcha's repeat influencer partnerships, with links to the sponsored content.
thegourmandgirl x Oakcha
![TikTok post by @thegourmandgirl for Oakcha. Caption reads: [...] in the bio! See you there! @Oakcha @Daniel....](https://images.od.modash.io/cdb0291841a185bc773cda8570e205ce28e43097)
![TikTok post by @thegourmandgirl for Oakcha. Caption reads: [...] Gourmand Creme Collection by @Oakcha ?!? ....](https://images.od.modash.io/38ecdbbaf0354d6e6f9241ec6a4266e12700e8be)
![TikTok post by @thegourmandgirl for Oakcha. Caption reads: [...] Influencer! *purchased from @Oakcha ....](https://images.od.modash.io/f8a71e49f3362f558b7d84553c20c82a8844884b)
gabbyfragrances x Oakcha
![TikTok post by @gabbyfragrances for Oakcha. Caption reads: [...] Viral Vanilla Perfume By: @Oakcha Click....](https://images.od.modash.io/67510a4291c5e79fe099d85c8b8bc4219c42b30f)
cjsmellsgood x Oakcha
![TikTok post by @cjsmellsgood for Oakcha. Caption reads: [...] of the Teek Teek bundle from @Oakcha Thanks....](https://images.od.modash.io/5bbfa6d5796c48baca3ead77ac4081aad1922e67)
![TikTok post by @cjsmellsgood for Oakcha. Caption reads: [...] what this smells like ! @Oakcha Rainforest....](https://images.od.modash.io/e3fbbbf1e410f99909da28aa61a918bb3a6174fc)
![TikTok post by @cjsmellsgood for Oakcha. Caption reads: [...] test Donna Born in Roma and @Oakcha Love in....](https://images.od.modash.io/cafd628d47544d5b3c7140de5ea01a25961ef342)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Oakcha had the most influencer activity. 73.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6%)
- Canada (4.9%)
- Brazil (2.4%)
Oakcha's influencer activity by market
Here is another example of Oakcha collaborating with an influencer in United States.
itsaliciamillan x Oakcha
Oakcha's influencer activity vs. related brands
Oakcha’s audience overlaps strongly with Dossier and Snif in the affordable, online-first fragrance space. All three rely on influencer reviews, scent “dupe” comparisons, and discovery-driven storytelling to win customers.
Total influencer content
Oakcha vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 10k sponsored posts, significantly outpacing Oakcha (2.1k posts) and Snif (1.4k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Oakcha and Snif.
By social platform
Oakcha vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 5.5k, Oakcha at 2k, Snif at 1.3k posts. Oakcha's activity is particularly concentrated on TikTok. On Instagram and YouTube, Dossier has many more posts than Oakcha and Snif.
By geographical market
Oakcha vs. related brands influencer activity (by country)
Estimated sponsored posts in Oakcha's top markets
Dossier has the highest estimated sponsored-post volume in United States (4.3k posts, 43.2%), Mexico (1.3k posts, 12.7%), United Kingdom (849 posts, 8.5%), suggesting a North America focus, while Oakcha leads in Canada with 101 posts (4.9%). Looking at United States specifically, the split is Dossier at 4.3k posts (43.2%), Oakcha at 1.5k posts (73.3%), Snif at 1.1k posts (80.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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