Sunday Riley Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 268 pieces of influencer content sponsored by Sunday Riley over the last 12 months.

This report breaks down where & how Sunday Riley invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sunday Riley, see here: Sunday Riley influencers.

Influencer activity throughout the year

Sunday Riley's sponsored post volume peaks in December with 44 posts, 120% higher than the monthly average of 20. February recorded the lowest activity at 1 posts, 95% below average.

March generated the most views at 2M, while October recorded the least at 3.2k. Across all tracked posts in the 12-month window, average views per post were 25.8k. Interestingly, the highest-view month (March) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @joelle_fletcher, generated 1.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sunday Riley's sponsored influencer collaborations break down by social platform:

• TikTok: 142 posts (53%)
• Instagram: 123 posts (45.9%)
• YouTube: 3 posts (1.1%)

TikTok influencer marketing is a clear focus for Sunday Riley.

Here are 3 examples of Sunday Riley's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

joelle_fletcher x Sunday Riley

joelle_fletcher

@joelle_fletcher

25 Sep, 25

1.4M

17k

PR>LA>DALLASSSS ✈️ SMU babes- @bollare is hosting the pop up gifting event of the semester this FRIDAY, September 26th at 12-3pm! The event is being held at 6506 Dublin Street at the corner of Dublin Street and University Blvd, next to Burleson Park. They have some of my favorite brands included so of course, I had to do a little GRWM using them! If you’re around the SMU area, stop by and make sure to grab yours ✨ #ad

Influencer bio

Co-Founder @saintspritz JoJo Fletcher x @abbyson Home

Collaboration metrics

Post views 1.4M

Post EMV $45.1k

More influencer data

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hallie.ganga x Sunday Riley

hallie.ganga

@hallie.ganga

20 Jun, 25

248.4k

7k

This product is a game changer!🩵 @Sunday Riley #sundayrileypartner #washandtell [...]

Influencer bio

🧖🏽‍♀️hal-ee🥭 Back up➡️@hallie👩🏽‍🦱🌷🫧🔥 💌 Hallie@idolsandicons.co

Collaboration metrics

Post views 248.4k

Post EMV $5.3k

More influencer data

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tinasbestmidlife x Sunday Riley

tinasbestmidlife

@tinasbestmidlife

23 Nov, 25

1.3k

124

[...] CODES: For Sunday Riley Skincare: Use my discount code [...]

Influencer bio

Hi friends! Welcome to my channel! I am a 58 year old woman who has been watching and enjoying YouTube for years! I finally got the courage up to start my own channel! When I started my channel, I had envisioned it would be like one of my favorite women's magazines. Containing a little beauty, fashion, red light(I am so interested in what this can do!!), anti aging products (especially for the neck!!) vlogs, product reviews, lifestyle, etc.! You name it!! I have fun creating varied content for you and I hope there is something on my channel that you will enjoy! I am really excited about this stage in my life and I want to share all of that with you! I upload videos every Sunday and sometimes on Tuesday mornings. I would love for you to subscribe and join me. Getting to know all of my subscribers has been the best part about doing a Youtube channel! Contact me for business inquiries: Tbestmidlife.biz@gmail.com

Collaboration metrics

Post views 1.3k

Post EMV $51

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68% of partnerships featuring creators averaging <1K views, Sunday Riley's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.7k avg views/post, 12.1k followers):

pharmaestheticsbyriya x Sunday Riley

pharmaestheticsbyriya

@pharmaestheticsbyriya

05 Sep, 25

11.5k

449

[...] @Ultrasun SPF 50 tinted sunscreen, @Sunday Riley ceo 15% vitamin c serum, @Murad [...]

Influencer bio

Pharmacist | Aesthetic Practitioner 📍London 📧 riya@thisissummer.co 📢DM for consultations

Collaboration metrics

Post views 11.5k

Post EMV $252

More influencer data

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And here is another example with a smaller creator on TikTok (836 avg views/post, 7.6k followers):

kristineleigh x Sunday Riley

kristineleigh

@kristineleigh

11 Apr, 25

1k

63

[...] @ONE SIZE BEAUTY @Charlotte Tilbury @Sunday Riley @Pat McGrath Labs @Olehenriksen [...]

Influencer bio

Silly Video Diaries 🎀 Making the everyday magical Add a dash of ✨Disney✨

Collaboration metrics

Post views 1.0k

Post EMV $24

More influencer data

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Sunday Riley's repeat partnerships

sujatasinghraju x Sunday Riley

sujatasinghraju

@sujatasinghraju

10 Apr, 25

8.9k

300

[...] eye cream @riseandshinepr @sundayriley vitamin C serum and gel [...]

sujatasinghraju

@sujatasinghraju

16 Jun, 25

7.4k

[...] @lancomeofficial, @sundayriley via @meccabeauty , @avene [...]

sujatasinghraju

@sujatasinghraju

08 Dec, 25

6k

[...] lash and brow serum @sundayriley @meccabeauty vitamin C range [...]

jenniferlynnshops x Sunday Riley

jenniferlynnshops

@jenniferlynnshops

29 Apr, 25

563

93

#ad Get un-ready with me & Sunday Riley using their new Aquamarine [...]

jenniferlynnshops

@jenniferlynnshops

06 May, 25

394

77

[...] Sunday night getting that #sundayrileyglow @sundayriley [...]

jenniferlynnshops

@jenniferlynnshops

02 Jan, 26

23

[...] for retinol 🤭 I'm a big Sunday Riley fan, and it was a pleasure [...]

dwilling_ x Sunday Riley

dwilling_

@dwilling_

23 Oct, 25

595

33

[...] @Instant Hydration @Sunday Riley @Hungryroot @MoonBrew [...]

dwilling_

@dwilling_

04 Dec, 25

252

12

[...] real on here❤️💚 @Comfrt @Sunday Riley @grace and stella @IMAGE [...]

dwilling_

@dwilling_

29 Nov, 25

90

10

[...] @Stanley Brand @HOKA @Sunday Riley @lululemon @G4Free Store [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.1%)
• France (4%)
• Australia (3.9%)

Here is another example of Sunday Riley collaborating with an influencer in United States.

josie_balka x Sunday Riley

josie_balka

@josie_balka

26 Apr, 25

452k

6k

[...] start over what would you do?? Using @sundayriley Aquamarine Melt Hydrating Gel-Balm [...]

Sunday Riley's influencer activity vs. related brands

Sunday Riley is a results-driven prestige skincare brand often promoted through ingredient explainers and before/after claims. OLEHENRIKSEN and Peter Thomas Roth compete in the same high-performance skincare tier and retail consideration set.

Total influencer content

Peter Thomas Roth leads with 4.6k sponsored posts, marginally ahead of OLEHENRIKSEN (4.2k posts) and Sunday Riley (268 posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN and Peter Thomas Roth have posted thousands of times overall, while Sunday Riley has posted in the hundreds.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram and YouTube and Peter Thomas Roth leads on TikTok. The gap is most notable on TikTok, with Peter Thomas Roth at 4.5k, OLEHENRIKSEN at 3.7k, Sunday Riley at 142 posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN and Peter Thomas Roth have thousands of posts, while Sunday Riley has under 200.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (3k posts, 64.9%), India (202 posts, 4.4%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (517 posts, 12.2%), France (246 posts, 5.8%), suggesting a Europe focus. Looking at United States specifically, the split is Peter Thomas Roth at 3k posts (64.9%), OLEHENRIKSEN at 2.1k posts (49.8%), Sunday Riley at 138 posts (51.5%).