Sunday Riley Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Sunday Riley over the last 12 months.

This report breaks down where & how Sunday Riley invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sunday Riley, see here: Sunday Riley influencers.

Influencer activity throughout the year

Sunday Riley's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sunday Riley's influencer output appears relatively consistent throughout the year, averaging about 98 sponsored posts per month. March recorded the highest volume at 134 posts (37% above average), while September was the quietest at 67 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sunday Riley's sponsored influencer collaborations break down by social platform:

• TikTok: 716 posts (60.7%)
• Instagram: 437 posts (37.1%)
• YouTube: 26 posts (2.2%)

TikTok influencer marketing is a clear focus for Sunday Riley.

Here are 3 examples of Sunday Riley's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

joelle_fletcher x Sunday Riley

joelle_fletcher

@joelle_fletcher

25 Sep, 25

1.5M

17.1k

PR>LA>DALLASSSS ✈️ SMU babes- @bollare is hosting the pop up gifting event of the semester this FRIDAY, September 26th at 12-3pm! The event is being held at 6506 Dublin Street at the corner of Dublin Street and University Blvd, next to Burleson Park. They have some of my favorite brands included so of course, I had to do a little GRWM using them! If you’re around the SMU area, stop by and make sure to grab yours ✨ #ad

Influencer bio

Co-Founder @saintspritz JoJo Fletcher x @abbyson Home

Collaboration metrics

Post views1.5M

Post EMV $46.4k

More influencer data

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hallie.ganga x Sunday Riley

hallie.ganga

@hallie.ganga

20 Jun, 25

286k

7.5k

This product is a game changer!🩵 @Sunday Riley #sundayrileypartner #washandtell [...]

Influencer bio

🧖🏽‍♀️hal-ee🥭 Back up➡️@hallie👩🏽‍🦱🌷🫧🔥 💌 Hallie@idolsandicons.co

Collaboration metrics

Post views286.0k

Post EMV $6.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BeautyBoy x Sunday Riley

BeautyBoy

@BeautyBoy

30 Nov, 25

17k

822

[...] la mer/koncentrat rem/płatki pod oczy sunday riley/krem pod oczy claresa/żelek do ust the [...]

Influencer bio

Władek | BEAUTYBOY Pierwszy kanał beauty w historii PL prowadzony przez chłopaka!

Collaboration metrics

Post views17.0k

Post EMV $592

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.5% of partnerships featuring creators averaging 1K-5K views, Sunday Riley's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 27.8%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (88.1k avg views/post):

sophieswannickk x Sunday Riley

sophieswannickk

@sophieswannickk

23 Oct, 25

4.5k

175

[...] Thankyou so much @Sephora UK @Kosas @Sunday Riley @Maria Nila #grwm #sephora [...]

Influencer bio

hey bestie💋 💌sophie@jaidemgmt.com 📍West Midlands

Collaboration metrics

Post views4.5k

Post EMV $99

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (4.0k avg views/post):

elliecheesmanxxxx x Sunday Riley

elliecheesmanxxxx

@elliecheesmanxxxx

23 May, 25

1.9k

237

[...] the sky with @Sephora UK x @Kosas x @Sunday Riley to celebrate the new store opening in [...]

Influencer bio

I get influenced so you don't have to Barnsley, UK camilla@chromecreators.com

Collaboration metrics

Post views1.9k

Post EMV $49

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sunday Riley's repeat partnerships

fabfarah_ x Sunday Riley

fabfarah_

@fabfarah_

15 Jan, 26

846

27

[...] @Good Molecules @belif USA @Sunday Riley outfit @Katch Me Chic [...]

fabfarah_

@fabfarah_

07 Oct, 25

813

14

[...] genes , Luna oil retinol, @Sunday Riley , overnight moisturizer [...]

fabfarah_

@fabfarah_

15 Dec, 25

705

14

[...] @Paula’s Choice @Sunday Riley @Evian Facial Spray

beachtownmamacrown x Sunday Riley

beachtownmamacrown

@beachtownmamacrown

13 Jan, 26

829

2

GRWM Waking up @Sunday Riley #goodgenes #lacticacid [...]

beachtownmamacrown

@beachtownmamacrown

17 Sep, 25

709

1

@Sunday Riley #goodgenes is a daily must! [...]

beachtownmamacrown

@beachtownmamacrown

17 Sep, 25

629

1

@Sunday Riley CEO is a daily must! Also [...]

sujatasinghraju x Sunday Riley

sujatasinghraju

@sujatasinghraju

16 Jun, 25

7.4k

[...] @lancomeofficial, @sundayriley via @meccabeauty , @avene [...]

sujatasinghraju

@sujatasinghraju

08 Dec, 25

6k

[...] lash and brow serum @sundayriley @meccabeauty vitamin C range [...]

sujatasinghraju

@sujatasinghraju

23 Jul, 25

3k

[...] GÉNIFIQUE ULTIMATE SERUM @sundayriley C.E.O 15% Vitamin C [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.2%)
• India (4.2%)
• France (3.9%)

Here is another example of Sunday Riley collaborating with an influencer in United States.

theglowscout x Sunday Riley

theglowscout

@theglowscout

06 Mar, 26

258.8k

16.6k

[...] global Zero Pore Pad 3/20 - @Sunday Riley Auto Correct Brightening and [...]

Sunday Riley's influencer activity vs. related brands

Sunday Riley competes with OLEHENRIKSEN and Kate Somerville in prestige skincare where results, ingredient narratives, and regimen building drive loyalty. These brands are comparable for influencer reviews, routine reels, and clinical-meets-luxury positioning.

Total influencer content

OLEHENRIKSEN leads with 15.1k sponsored posts, significantly outpacing Kate Somerville (1.2k posts) and Sunday Riley (1.2k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has many more total posts than Sunday Riley and Kate Somerville.

By social platform

Sunday Riley leads on YouTube, while OLEHENRIKSEN has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with OLEHENRIKSEN at 13.3k, Sunday Riley at 716, Kate Somerville at 644 posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN has far more posts than Sunday Riley and Kate Somerville.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.8k posts, 51.7%), United Kingdom (1.9k posts, 12.7%), France (878 posts, 5.8%), suggesting a Europe focus, while Sunday Riley leads in India with 50 posts (4.2%), while Kate Somerville leads in Canada with 47 posts (3.8%). Looking at United States specifically, the split is OLEHENRIKSEN at 7.8k posts (51.7%), Kate Somerville at 664 posts (53.8%), Sunday Riley at 634 posts (53.8%).