Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Sunday Riley Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 456 sponsored posts from Sunday Riley across TikTok, Instagram and YouTube over the last 12 months.
See where Sunday Riley invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 86.8% more active in terms of posting frequency.
Social platforms breakdown
Where Sunday Riley's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Sunday Riley's accounts
TikTok297
Instagram156
YouTube3
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.5%
Instagram · Feed Posts
14.7%
TikTok · Posts
65.1%
YouTube · Long-form
0.4%
YouTube · Shorts
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
19.5%
Instagram · Feed Posts
14.7%
TikTok · Posts
65.1%
YouTube · Long-form
0.4%
YouTube · Shorts
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Sunday Riley's sponsored posts perform
Reach and engagement across all 456 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
11.7K
Average views per post
688
Median views per post
4.5M
Total views
$114K
Estimated media value
7.1%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@laurenashleypataoView on TikTok ↗
The BEST news ever because @Sunday Riley is now at the newest @target Beauty [...]
727.8K Post views
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@parker_ewingView on TikTok ↗
I cannot believe you can now shop @Sunday Riley at the @target beauty studio!!!! Here [...]
698.8K Post views
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@alexafielddView on TikTok ↗
[...] skincare + chat about some of my @Sunday Riley favorites from @Ulta Beauty !! #AD [...]
329.7K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Sunday Riley works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Sunday Riley's influencers by average views per post
Share of the 323 creators in this dataset
<1K
60.4%
1K-5K
21.4%
5K-10K
6.5%
10K-50K
7.4%
50K-100K
1.5%
100K-500K
2.2%
500K+
0.6%
Top influencers Sunday Riley works with
Sunday Riley's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@laurenashleypataoTikTok1727.8K
2
@parker_ewingTikTok1698.8K
3
@alexafielddTikTok1329.7K
4
@drdhivyasrinivasaInstagram1293.3K
5
@theglowscoutTikTok1258.8K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Sunday Riley works with creators once, or builds an ongoing roster.
Repeat creators make up 9.7% of Sunday Riley's creator network and generate 9.7% of total reach. The charts below show how often those partnerships recur and how much of Sunday Riley's audience reach they account for.
Repeat creators make up 9.7% of Sunday Riley's creator network and generate 9.7% of total reach. The charts below show how often those partnerships recur and how much of Sunday Riley's audience reach they account for.
One-off vs. repeat creators
Share of 381 creators
Months active
Repeat creators only
2 months
67.6%
3 months
27.0%
4+ months
5.4%
Repeat partnerships at a glance
9.7%
of total reach comes from repeat creators
2.6
average posts per repeat creator
5 months
longest running partnership
Creators Sunday Riley works with repeatedly
@faceofkmwView on Instagram ↗
[...] @elemis_uki @elemis @tatcha @sundayriley @sundayrileyeurope @lancomeofficial Do [...]
117 Post likes
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@thesavvyscentView on TikTok ↗
[...] products from: @111SKIN @Medik8 @Sunday Riley @Supergoop @ELEMIS UKI and more! [...]
153.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@withdanielle_View on Instagram ↗
[...] Milk @erborian_uk Ginseng Microshot @sundayrileyeurope CEO afterglow @chanel.beauty [...]
69.4K Post views
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Sunday Riley's most loyal creators
@faceofkmw
Months active5
Posts5
Total engagement663
@thesavvyscent
Months active4
Posts4
Total engagement1.7K
@withdanielle_
Months active3
Posts5
Total engagement4.1K
Geographical breakdown
The markets where Sunday Riley's sponsored creators are based. 94.6% of sponsored posts came from creators based in 5 markets. United Kingdom and United States lead at 51.3% and 37.3%, with the remaining 5.4% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United Kingdom
51.3%
United States
37.3%
Australia
2.7%
France
2.0%
Canada
1.3%
Romania
0.7%
Italy
0.7%
United Arab Emirates
0.7%
Malaysia
0.7%
Singapore
0.7%
All other markets
2.0%
Sunday Riley vs. related brands
How Sunday Riley's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Sunday Riley vs. related brands
11.4K posts
9.1K posts
456 posts
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