Sunday Riley Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by Sunday Riley over the last 12 months.

This report breaks down where & how Sunday Riley invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sunday Riley, see here: Sunday Riley influencers.

Influencer activity throughout the year

Sunday Riley's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sunday Riley's influencer activity appears to have tapered over the year, from 130 posts in January down to 117 in December. May was the busiest month at 229 posts, 88% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sunday Riley's sponsored influencer collaborations break down by social platform:

• TikTok: 804 posts (54.6%)
• Instagram: 642 posts (43.6%)
• YouTube: 27 posts (1.8%)

TikTok influencer marketing is a clear focus for Sunday Riley.

Here are 3 examples of Sunday Riley's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

joelle_fletcher x Sunday Riley

joelle_fletcher

@joelle_fletcher

25 Sep, 25

1.5M

17.1k

PR>LA>DALLASSSS ✈️ SMU babes- @bollare is hosting the pop up gifting event of the semester this FRIDAY, September 26th at 12-3pm! The event is being held at 6506 Dublin Street at the corner of Dublin Street and University Blvd, next to Burleson Park. They have some of my favorite brands included so of course, I had to do a little GRWM using them! If you’re around the SMU area, stop by and make sure to grab yours ✨ #ad

Influencer bio

Co-Founder @saintspritz

Collaboration metrics

Post views1.5M

Post EMV $46.4k

More influencer data

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theglowscout x Sunday Riley

theglowscout

@theglowscout

06 Mar, 26

258.8k

16.6k

[...] global Zero Pore Pad 3/20 - @Sunday Riley Auto Correct Brightening and [...]

Influencer bio

Scout 📍Chicago ✨Esthetician ULTA UBC 25 🧡 💌 scout@thedigitaldept.com

Collaboration metrics

Post views258.8k

Post EMV $6.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BeautyBoy x Sunday Riley

BeautyBoy

@BeautyBoy

30 Nov, 25

17k

822

[...] la mer/koncentrat rem/płatki pod oczy sunday riley/krem pod oczy claresa/żelek do ust the [...]

Influencer bio

Władek | BEAUTYBOY Pierwszy kanał beauty w historii PL prowadzony przez chłopaka!

Collaboration metrics

Post views17.0k

Post EMV $592

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 40.7% of partnerships featuring creators averaging 1K-5K views, Sunday Riley's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (90.9k avg views/post):

rae_bev x Sunday Riley

rae_bev

@rae_bev

12 Oct, 25

10.7k

699

[...] 🤪@skinbetter science @Babe Original @Sunday Riley @VOLO Beauty @U Beauty Skincare [...]

Influencer bio

53 year old Mom of 3 amazing adult kids!❤️ Florida☀️ 💌:mamarachael3@gmail.com

Collaboration metrics

Post views10.7k

Post EMV $249

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.2k avg views/post):

moonapervaz x Sunday Riley

moonapervaz

@moonapervaz

23 Apr, 26

9.7k

260

[...] I am turning 25! 😭 Products: @Sunday Riley cleanser @Dr Melaxin® face mask [...]

Influencer bio

✨🎀 for the dolls & divas 🎀✨ 📩 movaura@outlook.com Lifestyle • Beauty • Fashion

Collaboration metrics

Post views9.7k

Post EMV $207

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sunday Riley's repeat partnerships

fabfarah_ x Sunday Riley

fabfarah_

@fabfarah_

15 Jan, 26

846

27

[...] @Good Molecules @belif USA @Sunday Riley outfit @Katch Me Chic [...]

fabfarah_

@fabfarah_

07 Oct, 25

813

14

[...] genes , Luna oil retinol, @Sunday Riley , overnight moisturizer [...]

fabfarah_

@fabfarah_

15 Dec, 25

705

14

[...] @Paula’s Choice @Sunday Riley @Evian Facial Spray

faceofkmw x Sunday Riley

faceofkmw

@faceofkmw

27 Jan, 26

117

[...] @elemis_uki @elemis @tatcha @sundayriley @sundayrileyeurope [...]

faceofkmw

@faceofkmw

20 Feb, 26

107

[...] in my collection🪄🔮🍇⚡️ @sundayrileyeurope breakout breakup [...]

faceofkmw

@faceofkmw

12 Apr, 26

106

[...] revive eye serum @sundayriley tidal deep hydration + [...]

thesavvyscent x Sunday Riley

thesavvyscent

@thesavvyscent

15 Jun, 26

153.7k

940

[...] from: @111SKIN @Medik8 @Sunday Riley @Supergoop @ELEMIS UKI and [...]

thesavvyscent

@thesavvyscent

05 Apr, 26

2.8k

104

[...] one of my favourite brands @Sunday Riley, I literally cannot wait to [...]

thesavvyscent

@thesavvyscent

31 May, 26

1.9k

109

[...] @Boots UK @Beauty Pie UK @Sunday Riley @PixiBeautyUK @Dr Sam's [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.6%)
• Brazil (3.5%)
• India (3.4%)

Here is another example of Sunday Riley collaborating with an influencer in United States.

drdhivyasrinivasa x Sunday Riley

drdhivyasrinivasa

@drdhivyasrinivasa

21 Apr, 26

290.5k

6.8k

That time when THE Sunday Riley answers my burning questions about her [...]

Sunday Riley's influencer activity vs. related brands

Sunday Riley competes with OLEHENRIKSEN and Peter Thomas Roth in premium, results-driven skincare often positioned around hero actives and visible improvements. These brands fight for similar Sephora-style skincare audiences and creator review content.

Total influencer content

OLEHENRIKSEN leads with 16k sponsored posts, notably outpacing Peter Thomas Roth (13.7k posts) and Sunday Riley (1.5k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Sunday Riley has far fewer total posts than OLEHENRIKSEN and Peter Thomas Roth.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.2k, Peter Thomas Roth at 12.9k, Sunday Riley at 804 posts. OLEHENRIKSEN's activity is particularly concentrated on TikTok. On TikTok, Sunday Riley has far fewer posts than OLEHENRIKSEN and Peter Thomas Roth.

By geographical market

Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.3k posts, 60.8%), India (659 posts, 4.8%), while OLEHENRIKSEN has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while Sunday Riley leads in Brazil with 52 posts (3.5%). Looking at United States specifically, the split is Peter Thomas Roth at 8.3k posts (60.8%), OLEHENRIKSEN at 8k posts (50.2%), Sunday Riley at 803 posts (54.5%).