May 14, 2026

Lioness Fashion Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Lioness Fashion over the last 12 months.

This report breaks down where & how Lioness Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Lioness Fashion, see here: Lioness Fashion influencers.

Influencer activity throughout the year

Lioness Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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Lioness Fashion's influencer activity by month

Number of sponsored posts

108May'25101Jun'25133Jul'25134Aug'25124Sep'25118Oct'25107Nov'2578Dec'25122Jan'26115Feb'26100Mar'2676Apr'26

Lioness Fashion's influencer output appears relatively consistent throughout the year, averaging about 110 sponsored posts per month. August recorded the highest volume at 134 posts (22% above average), while April was the quietest at 76 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lioness Fashion's sponsored influencer collaborations break down by social platform:

  • Instagram: 1.0k posts (78.9%)
  • TikTok: 278 posts (21.1%)
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Lioness Fashion's influencer activity by platform

Share of sponsored content by social network

1.0kInstagram278TikTok0YouTube

Instagram influencer marketing is a clear focus for Lioness Fashion.

Here are 2 examples of Lioness Fashion's recent sponsored collaborations (one each for Instagram, TikTok).

kanchanalle x Lioness Fashion

kanchanalle
@kanchanalle
15 Dec, 25
882.1k
24.9k
comment “love” to receive the outfits links ⬇ - Everyday outfit inspiration | ootd | aesthetic coffee | cafe mood | fashion influencer | model off duty | casual minimal outfits | chic street style | effortless chic | clean aesthetic | modern cozy looks | Parisian chic | quiet luxury | New Yorker style | NYC street style | American influencer | atlanta influencer | Zara viral leather jacket | YSL-inspired Zara jacket | fall winter outfits | cold weather outfits | Pinterest inspired | coffee shop aesthetic | coffee shop outfits | aesthetic details | cool city girl style | frugal chic | spring outfits | Valentine’s Day

Influencer bio

Fashion | Beauty | Lifestyle 📍 NYC & ATL Represented by @futur.mgmt Shop my looks ⬇️ partnerships 💌 pr@kanchanalle.com

Collaboration metrics

Post views882.1k
Post EMV $29.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sophadophaa x Lioness Fashion

sophadophaa
@sophadophaa
02 Apr, 26
122k
9.5k
help me pick today’s fit! all from @LIONESS 🤍 ad

Influencer bio

hey girlies 🎀✨ founder of @all for mimi 📧 management@sophadopha.com

Collaboration metrics

Post views122.0k
Post EMV $2.9k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Posts: 59.4%
  • Reels: 40.6%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers Lioness Fashion are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Lioness Fashion's influencers average views (Instagram)

Based on each influencer's average views per post

<1K5.0%
1K-5K22.1%
5K-10K16.2%
10K-50K34.3%
50K-100K7.9%
100K-500K10.9%
500K+3.6%

With 34.3% of partnerships featuring creators averaging 10K-50K views, Lioness Fashion's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (35.4k avg views/post, 147.4k followers):

blakeevinn x Lioness Fashion

blakeevinn
@blakeevinn
24 Nov, 25
44k
624
this is what to buy from @lioness_official black friday sale 🖤 comment ‘BLACK FRIDAY SALE’ for links #lionesspartner #blackfridaysale #ad #blackfriday #bfcmsales

Influencer bio

24 in nyc | daily fashion & lifestyle content email: blake@outshinetalent.com

Collaboration metrics

Post views44.0k
Post EMV $1.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.9k avg views/post, 54.0k followers):

dreams.of.colour x Lioness Fashion

dreams.of.colour
@dreams.of.colour
19 Sep, 25
8.7k
456
Bringing you all the love hearts today! 🩷♥️🩷♥️ I’m positively smitten with my delightfully fun ‘Smitten’ earrings by @hi_middle_child which complement the cascading love hearts on my dress perfectly! 🥰💃🏻🫶 Details Smitten Earrings:* @hi_middle_child Ruffle Seamed Midi Dress - Heart Cascade: @boden Bag: @betsyfloss (Use my exclusive discount code: FRAN15 for 15% off any full price @betsyfloss purchase! 🩷👛) Bella Moto Denim Jacket: @lioness_official from @revolve Espadrilles: @espadrille.co.uk #himiddlechild #boden #bodenbyme #lionessofficial #betsyandfloss #dopaminedressing #wearwhatyoulove #petitestyle #melbournefashionblogger *[AD]

Influencer bio

🌈 Classic style with a colourful twist 👗 Always infusing joy in styling & content 🇦🇺 Melbourne DM for collaboration

Collaboration metrics

Post views8.7k
Post EMV $306

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Lioness Fashion's repeat partnerships

Out of 944 unique influencers in our dataset, 17 of them (2%) posted content for Lioness Fashion in 3 or more separate calendar months. The most consistent partner is @barbara_ines, who has collaborated across 11 months with 17 total posts.

Here are 3 examples of Lioness Fashion's repeat influencer partnerships, with links to the sponsored content.

barbara_ines x Lioness Fashion

barbara_ines
@barbara_ines
11 Dec, 25
4.3k
being sexy is a nasty job but someone has to do it use my code BARBARA25 at @lioness_official 💋 ad
barbara_ines
@barbara_ines
23 Mar, 26
2.8k
i’m just a portuguese girlie in a black mini dress use my code BARBARA25 at @lioness_official ad
barbara_ines
@barbara_ines
14 Jan, 26
2.8k
Country side getaway wearing @lioness_official use my code BARBARA25 ❤︎

saskiateje x Lioness Fashion

saskiateje
@saskiateje
14 Jan, 26
13.4k
hangin out @lioness_official 🩵 partnership SASKIA25
saskiateje
@saskiateje
10 Jun, 25
4.8k
Loving whatever aesthetic this is 🩵 @lioness_official Ad SASKIA25 is my code x
saskiateje
@saskiateje
11 May, 25
2.8k
Autumn is my favourite 🖤 @lioness_official ad SASKIA25

sgaliagaia x Lioness Fashion

sgaliagaia
@sgaliagaia
13 May, 25
8.3k
🤓 @lioness_official *ad
sgaliagaia
@sgaliagaia
13 Feb, 26
7k
🦋 @lioness_official ad
sgaliagaia
@sgaliagaia
10 Feb, 26
6.7k
Helloooo 🧚‍♀️ @lioness_official ad

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Lioness Fashion had the most influencer activity. 48.5% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Australia (11.4%)
  • United Kingdom (6.3%)
  • Brazil (4.9%)
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Lioness Fashion's influencer activity by market

United States48.5%
Australia11.4%
United Kingdom6.3%
Brazil4.9%
Canada3.5%
Other25.4%

Here is another example of Lioness Fashion collaborating with an influencer in United States.

alanimccoy x Lioness Fashion

alanimccoy
@alanimccoy
13 Jan, 26
112.2k
2.3k
yall sold out this dress last year but it’s back in stock!! 🤭🤭 #fyp #ootd @LIONESS SOHO Mini Dress

Lioness Fashion's influencer activity vs. related brands

Lioness Fashion competes with Runaway The Label and Meshki for the same trend-forward, night-out women’s fashion shopper. Their influencer content overlaps heavily around try-ons, event looks, and fast seasonal collections.

Total influencer content

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Lioness Fashion vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Lioness Fashion
Runaway The Label
Meshki
1.3k1.6k12.5k

Meshki leads with 12.5k sponsored posts, significantly outpacing Runaway The Label (1.6k posts) and Lioness Fashion (1.3k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Meshki has several times more total posts than Lioness Fashion and Runaway The Label.

By social platform

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Lioness Fashion vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Lioness Fashion
Runaway The Label
Meshki
1.0k1.2k8.2k2783164.3kInstagramTikTok

Lioness Fashion leads on YouTube, while Meshki has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Meshki at 8.2k, Runaway The Label at 1.2k, Lioness Fashion at 1k posts. Lioness Fashion's activity is particularly concentrated on Instagram. On Instagram and TikTok, Meshki has several times more posts than Lioness Fashion and Runaway The Label.

By geographical market

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Lioness Fashion vs. related brands influencer activity (by country)

Estimated sponsored posts in Lioness Fashion's top markets

Lioness Fashion
Runaway The Label
Meshki
6405225.5k1503551.1k831691.3kUnited StatesAustraliaUnited Kingdom

Meshki has the highest estimated sponsored-post volume in United States (5.5k posts, 43.9%), United Kingdom (1.3k posts, 10.1%), Australia (1.1k posts, 8.5%). Looking at United States specifically, the split is Meshki at 5.5k posts (43.9%), Lioness Fashion at 640 posts (48.5%), Runaway The Label at 522 posts (33.4%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does Lioness Fashion sponsor most?
Lioness Fashion's top social channel for sponsored influencer content is Instagram (78.9% of their total content). On Instagram, Posts are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do Lioness Fashion use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by Lioness Fashion that contain discount codes. Here is one example, where "BLAKE25" is visible in the caption.
Which influencers does Lioness Fashion collaborate with?
Some of Lioness Fashion's recent partnerships include @barbara_ines, @sgaliagaia, @saskiateje, @jacquiealexander, @piamance. You can see list of Lioness Fashion influencers here.

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