We analyzed 1.3k pieces of influencer content sponsored by Lioness Fashion over the last 12 months.
This report breaks down where & how Lioness Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lioness Fashion, see here: Lioness Fashion influencers.
Lioness Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Lioness Fashion's influencer output appears relatively consistent throughout the year, averaging about 110 sponsored posts per month. August recorded the highest volume at 134 posts (22% above average), while April was the quietest at 76 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lioness Fashion's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Lioness Fashion.
Here are 2 examples of Lioness Fashion's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Fashion | Beauty | Lifestyle 📍 NYC & ATL Represented by @futur.mgmt Shop my looks ⬇️ partnerships 💌 pr@kanchanalle.com
Collaboration metrics
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Influencer bio
hey girlies 🎀✨ founder of @all for mimi 📧 management@sophadopha.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Lioness Fashion are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.3% of partnerships featuring creators averaging 10K-50K views, Lioness Fashion's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (35.4k avg views/post, 147.4k followers):
Influencer bio
24 in nyc | daily fashion & lifestyle content email: blake@outshinetalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.9k avg views/post, 54.0k followers):
Influencer bio
🌈 Classic style with a colourful twist 👗 Always infusing joy in styling & content 🇦🇺 Melbourne DM for collaboration
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 944 unique influencers in our dataset, 17 of them (2%) posted content for Lioness Fashion in 3 or more separate calendar months. The most consistent partner is @barbara_ines, who has collaborated across 11 months with 17 total posts.
Here are 3 examples of Lioness Fashion's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Lioness Fashion had the most influencer activity. 48.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Lioness Fashion collaborating with an influencer in United States.
Lioness Fashion competes with Runaway The Label and Meshki for the same trend-forward, night-out women’s fashion shopper. Their influencer content overlaps heavily around try-ons, event looks, and fast seasonal collections.
Total sponsored posts tracked (last 12 months)
Meshki leads with 12.5k sponsored posts, significantly outpacing Runaway The Label (1.6k posts) and Lioness Fashion (1.3k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Meshki has several times more total posts than Lioness Fashion and Runaway The Label.
Sponsored posts by platform
Lioness Fashion leads on YouTube, while Meshki has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Meshki at 8.2k, Runaway The Label at 1.2k, Lioness Fashion at 1k posts. Lioness Fashion's activity is particularly concentrated on Instagram. On Instagram and TikTok, Meshki has several times more posts than Lioness Fashion and Runaway The Label.
Estimated sponsored posts in Lioness Fashion's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.5k posts, 43.9%), United Kingdom (1.3k posts, 10.1%), Australia (1.1k posts, 8.5%). Looking at United States specifically, the split is Meshki at 5.5k posts (43.9%), Lioness Fashion at 640 posts (48.5%), Runaway The Label at 522 posts (33.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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