We analyzed 2.1k pieces of influencer content sponsored by OFRA Cosmetics over the last 12 months.
This report breaks down where & how OFRA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OFRA Cosmetics, see here: OFRA Cosmetics influencers.
OFRA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OFRA Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 174 sponsored posts per month. April recorded the highest volume at 266 posts (53% above average), while February was the quietest at 121 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OFRA Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OFRA Cosmetics.
Here are 3 examples of OFRA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Contact > DM ✉️ business@ahnnkglobal.kr
Collaboration metrics
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Influencer bio
Makeup • Skincare • Lifestyle @bririxx is my secondary 📩Lillian.Esedebe@grail-talent.com 🇯🇲
Collaboration metrics
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Influencer bio
❤️ hello :) please subscribe TikTok: https://www.tiktok.com/@smithadepak Instagram: https://www.instagram.com/smithadepak/ Facebook: https://www.facebook.com/smithadepak/ For collabs & partnerships contact me: smitha@cesddigital.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OFRA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
OFRA Cosmetics's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (429.9k avg views/post):
Influencer bio
Beauty influencer | بلوچير مكياج 💕 اذا حضرتي الستوري اعرفي انو رح تشتري عالاقل اشي واحد 🙊
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.0k avg views/post):
Influencer bio
ewha.fashion design
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 45 of them (4%) posted content for OFRA Cosmetics in 3 or more separate calendar months. The most consistent partner is @AllieDawson, who has collaborated across 12 months with 132 total posts. @AllieDawson alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of OFRA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OFRA Cosmetics had the most influencer activity. 37.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OFRA Cosmetics collaborating with an influencer in United States.
OFRA Cosmetics overlaps with BPerfect Cosmetics and MADE BY MITCHELL in highly pigmented, artistry-forward makeup that performs well on social. They compete for the same creator ecosystem of glam tutorials, transformations, and product-led viral moments.
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.6k sponsored posts, marginally ahead of MADE BY MITCHELL (13k posts) and OFRA Cosmetics (2.1k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
OFRA Cosmetics leads on YouTube, while BPerfect Cosmetics has the most activity on Instagram and MADE BY MITCHELL has the most activity on TikTok. The gap is most notable on Instagram, with BPerfect Cosmetics at 2.8k, MADE BY MITCHELL at 1.2k, OFRA Cosmetics at 1.1k posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. TikTok post volume is far higher for BPerfect Cosmetics and MADE BY MITCHELL than for OFRA Cosmetics, while YouTube post volume is far higher for OFRA Cosmetics than for the other two brands.
Estimated sponsored posts in OFRA Cosmetics's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.3k posts, 40.8%), Brazil (339 posts, 2.6%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.2k posts, 38.2%), Ireland (1.8k posts, 12.9%), suggesting a Europe focus, while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (422 posts, 20.1%), South Korea (151 posts, 7.2%), suggesting a Asia focus. Looking at United States specifically, the split is MADE BY MITCHELL at 5.3k posts (40.8%), BPerfect Cosmetics at 2.9k posts (21.6%), OFRA Cosmetics at 793 posts (37.8%). OFRA Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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