OFRA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by OFRA Cosmetics over the last 12 months.
This report breaks down where & how OFRA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OFRA Cosmetics, see here: OFRA Cosmetics influencers.
Influencer activity throughout the year
OFRA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OFRA Cosmetics's influencer activity by month
Number of sponsored posts
OFRA Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 137 sponsored posts per month. May recorded the highest volume at 219 posts (60% above average), while July was the quietest at 79 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OFRA Cosmetics's sponsored influencer collaborations break down by social platform:
- Instagram: 824 posts (49.9%)
- TikTok: 784 posts (47.5%)
- YouTube: 42 posts (2.5%)
OFRA Cosmetics's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OFRA Cosmetics.
Here are 3 examples of OFRA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ujjja_e x OFRA Cosmetics
Influencer bio
🌷🌷🌷🌷🌷🌷🌷🌷 ️🌈색 조합 장인이 되리라 🎀오드타입 최저가 프로필링크🔥🎀 💌 mohanu.yujin@gmail.com
Collaboration metrics
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neetujoshartco x OFRA Cosmetics
![TikTok post by @neetujoshartco for OFRA Cosmetics. Caption reads: [...] @Makeup By Mario @Artist Couture @OFRA....](https://images.od.modash.io/fc27360ef3a67f84a00a398053eb513e685f3078)
Influencer bio
Bridal beauty + lifestyle ✨ 11+ yrs | Central CA 🌴 Lashes 👉🏼 @Neetu Josh Beauty Inquires: neetujosh_artco@yahoo.com
Collaboration metrics
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PaigeKoren x OFRA Cosmetics
Influencer bio
Hey guys! My name is Paige! I am a 28 year old mom and I live in Jacksonville, Florida. I love sharing my life on the internet :) Instagram: @misspaigekoren TikTok: @misspaigekoren
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 66.3%
- Posts: 33.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OFRA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OFRA Cosmetics's influencers average views (Instagram)
Based on each influencer's average views per post
OFRA Cosmetics's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (702.3k avg views/post):
ham._.cheeze x OFRA Cosmetics
Influencer bio
⠀ 📧 hamcheeezz@gmail.com ⋆꙳⊹⋰ @ham._daily 먹방/일상은 여기 💭
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.5k avg views/post):
indolented_h x OFRA Cosmetics
Influencer bio
📩 leehyewon.biz@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OFRA Cosmetics's repeat partnerships
Out of 1.1k unique influencers in our dataset, 42 of them (4%) posted content for OFRA Cosmetics in 3 or more separate calendar months. The most consistent partner is @jessicadadlani, who has collaborated across 10 months with 38 total posts.
Here are 3 examples of OFRA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
jessicadadlani x OFRA Cosmetics
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: [...] cashmere palette from @OFRA Cosmetics, LLC....](https://images.od.modash.io/b5f9faa98dd4fe07216c2e5e8c9c5d312860d81b)
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: [...] palette is everything @OFRA Cosmetics, LLC....](https://images.od.modash.io/9c635fb849371f8bb94d742ca38e54224d524571)
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: [...] It is so stinking good. @OFRA Cosmetics, LLC....](https://images.od.modash.io/a3472ace01ff1aad8f8d64e921744d07f2c0d6b9)
_its..tori x OFRA Cosmetics
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] my ride or die pallete 🤞 @OFRA Cosmetics,....](https://images.od.modash.io/041cee4a40d3fa96520d2b79fd9e949dff54c92f)
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] @e.l.f. Cosmetics @OFRA Cosmetics, LLC....](https://images.od.modash.io/e64cbe82c39fb37a491459d6c3ae50dfddd529db)
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] @L’Oréal Professionnel @OFRA Cosmetics, LLC.](https://images.od.modash.io/73b0dfeb96d14a97fd71231a7f76e2ba7b40b2db)
beautyinmonolids x OFRA Cosmetics
![Instagram post by @beautyinmonolids for OFRA Cosmetics. Caption reads: ☺️ Ofra Cosmetics - Midi Blush Palettes ☺️ [...].](https://images.od.modash.io/a64147a5e41ffac7692bec021ee3ba6d9c994fe6)
![Instagram post by @beautyinmonolids for OFRA Cosmetics. Caption reads: 💄 Ofra Cosmetics - Signature Palette 💄 A [...].](https://images.od.modash.io/8cddce5e1dd9d833f18f5ec41761642c969ad348)
![Instagram post by @beautyinmonolids for OFRA Cosmetics. Caption reads: 🌸 Ofra Cosmetics x Paul Dao - Feeling Pink [...].](https://images.od.modash.io/6c553fb47cdf47dfc9d1a1375754ed6cc85ebd5d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OFRA Cosmetics had the most influencer activity. 28.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (28.2%)
- South Korea (12%)
- United Kingdom (3.8%)
OFRA Cosmetics's influencer activity by market
Here is another example of OFRA Cosmetics collaborating with an influencer in United States.
ashleykaylamakeup x OFRA Cosmetics
OFRA Cosmetics's influencer activity vs. related brands
OFRA Cosmetics competes for beauty-enthusiast attention with Sigma Beauty’s pro-focused makeup/tools and Milani Cosmetics’ mass-appeal color cosmetics. All three depend on creator reviews, tutorial content, and standout hero products to drive demand.
Total influencer content
OFRA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Milani Cosmetics leads with 6.5k sponsored posts, significantly outpacing Sigma Beauty (3.2k posts) and OFRA Cosmetics (1.6k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. Milani Cosmetics has far more total posts than OFRA Cosmetics and Sigma Beauty.
By social platform
OFRA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Milani Cosmetics leads on Instagram and TikTok and Sigma Beauty leads on YouTube. The gap is most notable on TikTok, with Milani Cosmetics at 4.8k, Sigma Beauty at 1.6k, OFRA Cosmetics at 784 posts. Milani Cosmetics's activity is particularly concentrated on TikTok. On TikTok, Milani Cosmetics posts far more than OFRA Cosmetics and Sigma Beauty, and on YouTube, Sigma Beauty posts far more than OFRA Cosmetics and Milani Cosmetics.
By geographical market
OFRA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in OFRA Cosmetics's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (4.1k posts, 63.8%), India (511 posts, 7.9%), United Kingdom (337 posts, 5.2%), while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (465 posts, 28.2%), South Korea (198 posts, 12%), suggesting a Asia focus, while Sigma Beauty leads in Brazil with 174 posts (5.4%). Looking at United States specifically, the split is Milani Cosmetics at 4.1k posts (63.8%), Sigma Beauty at 1.9k posts (60%), OFRA Cosmetics at 465 posts (28.2%). OFRA Cosmetics's strength in Japan may indicate a home-market focus, while Milani Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sigma Beauty's Influencer Marketing Strategy
- Milani Cosmetics's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Unilever's Influencer Marketing Strategy
- Bala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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