OFRA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 668 pieces of influencer content sponsored by OFRA Cosmetics over the last 12 months.
This report breaks down where & how OFRA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OFRA Cosmetics, see here: OFRA Cosmetics influencers.
Influencer activity throughout the year
OFRA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
OFRA Cosmetics's influencer activity by month
Number of sponsored posts
OFRA Cosmetics's sponsored post volume peaks in April with 142 posts, 154% higher than the monthly average of 56. February recorded the lowest activity at 29 posts, 48% below average. This may indicate a spring and summer campaign focus.
OFRA Cosmetics's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 2.5M, while February recorded the least at 30.6k. Across all tracked posts in the 12-month window, average views per post were 6.5k. Interestingly, the highest-view month (July) does not align with peak post volume (April), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @brittanymiller344, generated 1.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OFRA Cosmetics's sponsored influencer collaborations break down by social platform:
- Instagram: 409 posts (61.2%)
- TikTok: 243 posts (36.4%)
- YouTube: 16 posts (2.4%)
OFRA Cosmetics's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OFRA Cosmetics.
Here are 3 examples of OFRA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
__y.317 x OFRA Cosmetics
Influencer bio
💞🥣 @rn_s2s2
Collaboration metrics
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brittanymiller344 x OFRA Cosmetics
![TikTok post by @brittanymiller344 for OFRA Cosmetics. Caption reads: [...] Revolution Irl Concealer (C15) @OFRA....](https://images.od.modash.io/e65dbd97b1a453806464a059a4fa0b676968825e)
Influencer bio
Makeup • Skincare • Lifestyle @bririxx is my secondary 📩Lillian.Esedebe@grail-talent.com 🇯🇲
Collaboration metrics
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hadassahnaomi x OFRA Cosmetics
![YouTube post by @hadassahnaomi for OFRA Cosmetics. Caption reads: [...] vlog 🙈😚
xoxo,
dasa
check out Ofra....](https://images.od.modash.io/fdbd319ffb641755d066796c67685f26b3b6ad57)
Influencer bio
check out my insta ~ @hadassahnaomii email ~ hadassah@morecreative.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 75.3%
- Reels: 24.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OFRA Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OFRA Cosmetics's influencers average views (Instagram)
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 1K-5K views, OFRA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 26.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.8k avg views/post, 29.7k followers):
_____honoka.13 x OFRA Cosmetics
![Instagram post by @_____honoka.13 for OFRA Cosmetics. Caption reads: ⠀
前にも紹介した日本初上陸の @ofracosmetics_japan [...].](https://images.od.modash.io/b9e56895bb5101eb8a3b2b2067033f38965f6892)
Influencer bio
📍osaka 156cm | fashion | make 🐈♡ contact DM 📩.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.3k avg views/post, 40.6k followers):
jessdadlani x OFRA Cosmetics
Influencer bio
Beauty tips + gut health + skin care Daily makeup tutorials on FB 🌿 Follow @thebalancedjess for health & wellness Shop all links here ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OFRA Cosmetics's repeat partnerships
Out of 555 unique influencers in our dataset, 15 of them (3%) posted content for OFRA Cosmetics in 3 or more separate calendar months. The most consistent partner is @jessicadadlani, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of OFRA Cosmetics's repeat influencer partnerships, with links to the sponsored content.
jessicadadlani x OFRA Cosmetics
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: [...] powder by myself & @OFRA Cosmetics, LLC is....](https://images.od.modash.io/f66111025ba096913f42180ce132b3750180282c)
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: [...] new cream palette from @OFRA Cosmetics, LLC....](https://images.od.modash.io/4bb13c1535bfde0daf0c3cea61198d9ef871ee62)
![TikTok post by @jessicadadlani for OFRA Cosmetics. Caption reads: @OFRA Cosmetics, LLC always delivering the [...].](https://images.od.modash.io/b56f887811770eeab48e360536a2553cccc9bb09)
_its..tori x OFRA Cosmetics
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] NY @DIBSBEAUTY @OFRA Cosmetics, LLC @Persona....](https://images.od.modash.io/a75e62e0202b423620828feaff2d8b3ca5e09a01)
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] Mitchell @tarte cosmetics @OFRA Cosmetics,....](https://images.od.modash.io/4b60026404b9703050263293b4f05cb818e72ba4)
![TikTok post by @_its..tori for OFRA Cosmetics. Caption reads: [...] RUNNN 🔥 She is a STAPLE! @OFRA Cosmetics,....](https://images.od.modash.io/b2f6b0659656ce27390013be7f7604104381fa38)
anjane.xo x OFRA Cosmetics
![TikTok post by @anjane.xo for OFRA Cosmetics. Caption reads: @OFRA Cosmetics, LLC midi palette in [...].](https://images.od.modash.io/706a00f7cb49d42a95267764dbcb7b57a0b79cc3)
![TikTok post by @anjane.xo for OFRA Cosmetics. Caption reads: @OFRA Cosmetics, LLC highlighter in [...].](https://images.od.modash.io/2801da8d8d3417c4d491214732dade96260878e0)
![TikTok post by @anjane.xo for OFRA Cosmetics. Caption reads: [...] Christmas lip combo 💋 @OFRA Cosmetics, LLC....](https://images.od.modash.io/b627c96eca97b6a52cbd4e6180b5c5e63e2b2e66)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OFRA Cosmetics had the most influencer activity. 41.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (24%)
- United Kingdom (5.4%)
- Brazil (3.8%)
OFRA Cosmetics's influencer activity by market
Here is another example of OFRA Cosmetics collaborating with an influencer in United States.
miss.kenzienicole x OFRA Cosmetics
![TikTok post by @miss.kenzienicole for OFRA Cosmetics. Caption reads: [...] @Milani Cosmetics @Lancôme @OFRA Cosmetics,....](https://images.od.modash.io/2c264bf8d8ecd03a0f9de720dd295d84ed46ad62)
OFRA Cosmetics's influencer activity vs. related brands
OFRA Cosmetics operates in color cosmetics where creator tutorials and product performance claims (pigment, wear) are key. Milani Cosmetics and BPerfect Cosmetics are close competitors with similar influencer-led launches and makeup-artist/creator credibility.
Total influencer content
OFRA Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 4.7k sponsored posts, significantly outpacing OFRA Cosmetics (668 posts) and Milani Cosmetics (314 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. BPerfect Cosmetics has several times more total posts than OFRA Cosmetics and Milani Cosmetics.
By social platform
OFRA Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OFRA Cosmetics leads on YouTube, while BPerfect Cosmetics has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with BPerfect Cosmetics at 4k, OFRA Cosmetics at 243, Milani Cosmetics at 0 posts. Milani Cosmetics's activity is particularly concentrated on Instagram. TikTok accounts for most of BPerfect Cosmetics’ posts, while Milani Cosmetics has no TikTok or YouTube posts in this comparison.
By geographical market
OFRA Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in OFRA Cosmetics's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 40.8%), United States (958 posts, 20.2%), Ireland (716 posts, 15.1%), suggesting a Europe focus, while OFRA Cosmetics leads in Japan with 160 posts (24%), while Milani Cosmetics leads in India with 21 posts (6.7%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 1.9k posts (40.8%), OFRA Cosmetics at 36 posts (5.4%), Milani Cosmetics at 19 posts (5.9%). OFRA Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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