OFRA Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by OFRA Cosmetics over the last 12 months.

This report breaks down where & how OFRA Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OFRA Cosmetics, see here: OFRA Cosmetics influencers.

Influencer activity throughout the year

OFRA Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OFRA Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 152 sponsored posts per month. May recorded the highest volume at 233 posts (53% above average), while October was the quietest at 105 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OFRA Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 822 posts (44.6%)
• Instagram: 820 posts (44.5%)
• YouTube: 200 posts (10.9%)

TikTok influencer marketing is a clear focus for OFRA Cosmetics.

Here are 3 examples of OFRA Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

c_omely_1st x OFRA Cosmetics

c_omely_1st

@c_omely_1st

24 Jul, 26

1.4M

5.1K

(광고) @ofracosmetics_korea 까마귀들이 환장할 소식이 왔어요🤍 여러분 나 있잖아 [...]

Influencer bio

💝 화장도 기술이 있어야 하는 법 ➸ 릴스칸에 꿀팁 짱많음 ʚɞ 🎓 @hanyang_univ 📨 협업문의: ahyun116@naver.com

Collaboration metrics

Post views1.4M

Post EMV $42.5k

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neetujoshartco x OFRA Cosmetics

neetujoshartco

@neetujoshartco

02 Apr, 26

264.2K

15.9K

[...] @Makeup By Mario @Artist Couture @OFRA Cosmetics, LLC @DanessaMyricksBeauty @Estée [...]

Influencer bio

Bridal beauty + lifestyle ✨ 11+ yrs | Central CA 🌴 Lashes 👉🏼 @Neetu Josh Beauty Inquires: neetujosh_artco@yahoo.com

Collaboration metrics

Post views264.2k

Post EMV $6.1k

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AlexisJayda x OFRA Cosmetics

AlexisJayda

@AlexisJayda

22 Sep, 26

70.2K

2.6K

Hey loves! I have a new story time & makeup! Ive missed you so much! I hope you enjoy todays storytime XOXO #storytime #storytelling #story TEMU FINDS! USE CODE kkq2953 IN THE TEMU SEARCH BAR or CLICK HERE to grab your $0 gifts Adjustable Lap Desk Bed Tray Table Strawberry Crushed Fruit Tea Makeup Mirror, Tri-Fold Lighted Adjustable Vanity 285pcs All-in-One Keychain Making Kit Pants Chain for Women 3 Pack Stackable Hat Organizer A Set of 12 New Fashionable Large-frame Glasses 10pcs, Random Colors. Dopamine-style Retro Glasses 12 Mini Butterfly Daisy Keychain Rotating Jewelry Display Rack 10pcs Handmade Press On Nails 5-Tier, 120-Compartment Jewelry Organizer 24pcs Blank Beaded Keychain Set Handmade Nails Press On 28pcs Unisex Sunglasses 1pc Double-Layer Coffee Cup MAKE UP USED FOR STORY TIME EYE BROWS Benefit Precisely, My Brow Pencil 4.5 Benefit Gimme Brow + Tinted Volumizing Eyebrow Gel CONCEALER Bobbi Brow Skin Hydrating Full Coverage Longwear Concealer Sand CONCEALER BRUSH BK Beauty Angie Hot & Flashy A506 Concealer EYESHADOW PALETTE Natasha Denona My Dream Eyeshadow Palette EYELINER Urban Decay Perversion Liquid Eyeliner MASCARA Persona Volumizing Tubing Mascara LASHES Kiss Lashes CONTOUR Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick Chocolate Souffle FOUNDATION Huda Beauty Easy Blur Natural Airbrush Foundation 310G FOUNDATION BRUSH Morphe M106 Flat Topped Cream & Liquid Foundation Brush BRUSH TO BLEND CONTOUR Beauty Creations Foundation Brush CONCEALER ELF Camo Liquid Blush Bold Faced Lilac CONCEALER Too Faced Born This Way Super Coverage Multi Use Concealer Shortbread SETTING POWDER Laura Mercier Translucent Loose Setting Powder Translucent BOTTOM EYELINER L'Oreal Infallible Grip Gel Mechanical Liner Brown Denim BRONZER Charlotte Tilbury Airbrush Matte Bronzer Medium BRONZER BRUSH Morphe M241 Angled Powder Bronzer Brush POWDER BLUSH L'Oreal Infallible 24H Fresh Wear Soft Matte Blush Confident Pink LIP LINER Huda Beauty Lip Contour Automatic Matte Lip Pencil Rich Brown BLUSH USED AS LIPSTICK Huda Beauty Blush Filter Soft Glow Liquid Blush Bubble Gum & Done!! XoXo JOIN THE FAMBAM 🙌🏽 SUBSCRIBE TO MY CHANNEL➜ MY VLOG CHANNEL➜ INSTAGRAM➜ SNAPCHAT➜ ALEXISJAYDA FACEBOOK➜ MERCH ••• ••• ••• ••• ••• 📬 FAMBAM & PR Alexis Jayda P.O Box 393 Roy,Utah,84067 For Business Inquiries Only 📧 alexisjayda3@gmail.com ••• ••• ••• ••• ••• ••• DISCOUNT CODES ••• OFRA COSMETIC ALEXIS L.A GIRL COSMETICS ALEXIS10 THEMAKEUPSHACK ALEXISJAYDA COLOURPOP Code ALEXIS To Save Some Money PISTACHE SOME Of The Links/Coupon Codes Are Affiliate & I Do Receive A Small Commission From Them If You Use Them. You DO NOT Have To Use Them But If You Do Thank You So Much! ••• Hey Beautiful! My Name Is Alexisjayda Welcome To My Beauty Channel! On This Channel I Do A Good Mixture Of All Things Beauty. I Do Beauty Tutorials Most Of Them Will Be Affordable Makeup Tutorials, Drugstore Makeup Tutorials, Makeup Hauls, High End Makeup Tutorials, High End Makeup Vs Drugstore Or Affordable Makeup, Makeup Reviews, First Impressions & Skin Care! Anything Beauty I'll Have It On This Channel. Maybe Throw In A Story Time Here & There Or A Lifestyle Vlog. But If You Do Want To See More Of Me I Do Have A Vlog Channel. I Hope You Subscribe To Become Part Of My Fambam! Xo Thanks For Taking The Time To Read! Appreciate It!

Influencer bio

Hey Beautiful! My Name Is Alexisjayda I’m 25 Years Old :) Mama Of 6 Babies. I Had My First Baby When I Was 15 & I Have A FULL STORY OF MY LIFE Series On My Channel If You Would Like To Get To Know Me Some More. On My Channel I Speak A Lil Spanlish But Mostly English. I Consider My Subscribers As FAMBAM! When You Guys Are Watching Me I Want You Guys To Feel Like Were Chattin It Up Like Some Bestfriends/Family. More About Me I’m A Full Time Youtuber :) Its One Of My Favorite Things In The World :) I Get To Talk & Connect With So Many Of You! I Have A Huge Passion For All Things BEAUTY. On My Channel You Will Find A Good Mixture Of BEAUTY TUTORIALS Which Are DRUGSTORE MAKEUP LOOKS, DRUGSTORE FOUNDATION REVIEWS, DRUGSTORE DUPES, HIGH END MAKEUP REVIEWS, SKIN CARE ROUTINES, MAKEUP HAULS + UNBOXING’S, STORY TIMES, LIFESTYLE VLOGS & MORE. Thank You So Much For Stopping By Beautiful! I Appreciate You Guys So Much! XO

Collaboration metrics

Post views70.2k

Post EMV $2.4k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.4% of partnerships featuring creators averaging <1K views, OFRA Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.2k avg views/post):

learnwithleannajo x OFRA Cosmetics

learnwithleannajo

@learnwithleannajo

14 Aug, 26

3.7K

384

[...] #promakeupartist #hilighter #ofracosmetics @OFRA Cosmetics, LLC

Influencer bio

✨TX Pro MUA & Mentor 14+yrs Experience 💄Makeup Tips +Tricks +Trends

Collaboration metrics

Post views3.7k

Post EMV $94

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And here is another example with a smaller creator on TikTok (3.0k avg views/post):

loremirandah x OFRA Cosmetics

loremirandah

@loremirandah

01 Apr, 26

257

11

OFRA cosmetics highlighter pillow talk ✨ iluminador [...]

Influencer bio

✨ Mis mejores hallazgos de TikTok Shop 🏡 Home • Decor • Beauty • Fashion Finds 🔥 Ofertas + descuentos diarios 💌Collab: lorenamiranda.collabs@gmail.com

Collaboration metrics

Post views257

Post EMV $6

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OFRA Cosmetics's repeat partnerships

jessicadadlani x OFRA Cosmetics

jessicadadlani

@jessicadadlani

15 Nov, 25

4.9K

40

[...] cashmere palette from @OFRA Cosmetics, LLC is one of my go tos! [...]

jessicadadlani

@jessicadadlani

24 Dec, 25

1.8K

19

[...] palette is everything @OFRA Cosmetics, LLC [...]

jessicadadlani

@jessicadadlani

17 Dec, 25

1.5K

12

[...] It is so stinking good. @OFRA Cosmetics, LLC #bronzer #highlighter [...]

YariG x OFRA Cosmetics

YariG

@YariG

05 Aug, 26

4K

404

✨ It's time to unbox the **August 2026 IPSY Ultimate Box**! In this video, I'm revealing every beauty product inside, sharing my first impressions, and letting you know whether this month's IPSY box is actually worth it. If you're thinking about subscribing or just love beauty subscription box unboxings, this full reveal is for you! 💖 Don't forget to *LIKE**, **COMMENT**, and **SUBSCRIBE* for more IPSY unboxings, makeup reviews, beauty hauls, and the latest new beauty launches every week! Sign up for IPSY! Sign Up For Ipsy: Gift an IPSY Subscription! @IPSY #giftedbyIPSY #IPSYambassador Watch Next: • 😱 AUGUST 2026 IPSY EXTRA UNBOXING | Full R... • I Tried My IPSY Box... And I Changed My Mi... • I Bought an EXTRA IPSY Box... Was It Worth... #IPSY #IPSYUltimateBox #August2026IPSY #BeautySubscription #BeautyBox #Unboxing #Makeup #Skincare #BeautyCommunity FOLLOW MY VLOG: SHOP OFRA: USE CODE: YARIG for 20% off! Amazon Storefront: Ulta Storefront:

YariG

@YariG

10 Jun, 26

3.6K

312

✨ Morphe just dropped a NEW affordable beauty collection, and I had to see if it lives up to the hype! From the packaging to the quality and performance, I'm sharing my honest thoughts on whether these $13 products are worth adding to your makeup collection. (gifted) 💕 Let me know in the comments: Would you try this new Morphe launch? Featured: (affiliate links) ChromaPlus 6-Pan Eyeshadow Palette M300 Dual-Ended Eyeshadow Brush ChromaPlus Eyeshadow Trio Watch Next: • 💄 IPSY Stepped It Up?! 👀 Extra Choices & A... • SIMILAR TO DOLLAR TREE! I TESTED OUT JUNE ... • NO MORE IPSY EXTRA BOX!? JUNE IPSY UNBOXING • I Tried Viral Beauty Products... Are They ... #Morphe #BeautyReview #MakeupReview #AffordableBeauty #NewMakeupLaunch #MorpheBeauty #DrugstoreMakeup #BeautyCommunity #MakeupLover #worththehype FOLLOW MY VLOG: SHOP OFRA: USE CODE: YARIG for 20% off! Amazon Storefront: Ulta Storefront:

YariG

@YariG

18 Sep, 26

3.1K

177

Today, I’m unboxing and trying on PR makeup to create a full face using products sent to me by beauty brands! 💄 I wasn’t sure how this makeup look would turn out, but the final result was GORGEOUS! Watch as I test new makeup, share my first impressions, and create a look that completely surprised me! Watch Next: • I Tried the 5 MINUTE MAKEUP CHALLENGE Agai... • FULL FACE of NEW MAKEUP 😱 Drugstore + High... • IPSY EXTRA SEPTEMBER 2026 TRY-ON 😍 I Loved... • 🔥 IPSY Extra September 2026 | Making My Ch... #PRMakeup #MakeupUnboxing #FullFaceOfMakeup #NewMakeup #BeautyYouTuber FOLLOW MY VLOG: SHOP OFRA: USE CODE: YARIG for 20% off! Amazon Storefront: Ulta Storefront:

HotmessMommaVlogs x OFRA Cosmetics

HotmessMommaVlogs

@HotmessMommaVlogs

14 Sep, 26

6K

221

I did a little Walmart online shopping and found some seriously cute fall-ready pieces — AND I came across some amazing clearance deals! 👀💸 I’m all about finding cute, affordable pieces that make getting dressed for fall easy without spending a fortune. From cozy fall layers to stylish everyday outfits, there are SO many good finds right now! And of course… I had to show you what I found! 😂🛍️ If you're getting your wardrobe ready for fall and love a good look for less, this one is for you! Scoop Women's and Women's Plus New Scubaknit Barrel Pants, Sizes XS-4X- Scoop Women's and Women's Plus New Scubaknit Pullover Hoodie, Sizes XS-4X- Scoop Women's and Women's Plus Cargo Barrel Pant, Sizes 0-26W- Scoop Women's and Women's Plus Refined Contour V Neck Tee, Sizes XS-4X- Scoop Women's and Women's Plus Denim Corset Top, Sizes XS-4X- Scoop Women's and Women's Plus High Rise Tapered Leg Pants, 30'' Inseam, Sizes 0-28W- Scoop Women’s Lace Maxi Dress, Sizes 0-18- Lightweight Cotton Cashmere Crew Cardigan - Scoop Women’s The York Baby Tee with Short Sleeves, Sizes XS-XXL- SPANXshape® Faux Leather Leggings- $39- Italian Leather Strappy Ballet Flat- I typically wear a size US 0/2, jeans 25, XS, Small Top/dress Height- 5'2 and 3/4 Bust 33 A/B Waist 25.IN Hips 34 IN Mini Mix Face Palette - Unconditional- Butterfly Kisses- Code: HOTMESS Please follow me on my LTK, I'm trying to grow it- #walmart #walmartfashion #walmartfinds #WalmartOnline #WalmartFashionFinds #fallfashion #falloutfits #falloutfitideas #fallfashion2026 #clearancefinds #walmartclearance #affordablefashion #fallshopping #looksforless #hotmessmommavlogs MUSIC USED- ** Music and sounds from - EPIDEMIC SOUND- * PLEASE NOTE* FTC DISCLOSURE: SOME LINKS MAY BE AFFILIATE. ALL CONTENT IS NOT AUTHORIZED TO BE DUPLICATED WITHOUT WRITTEN CONSENT FROM THE HOTMESS MOMMA MD LLC THIS CONTENT IS CREATED FOR MATURE AUDIENCES ONLY. ALL RIGHTS RESERVED

HotmessMommaVlogs

@HotmessMommaVlogs

27 Jul, 26

5.4K

96

I typically wear a size US 0/2, jeans 25, XS, Small Top/dress Height- 5'2 and 3/4 Bust 33 A/B Waist 25.IN Hips 34 IN Ultra Human Air RIng- Code: HMV10 saves 10% * Pavoi RIng- * My earrings- Cuidado- * Mini Mix Face Palette - Unconditional- * Butterfly Kisses- Code: HOTMESS Please follow me on my LTK, I'm trying to grow it- * SIGN UP FOR RAKUTEN AND EARN A $30 SIGN UP BONUS- MUSIC USED- ** Music and sounds from - EPIDEMIC SOUND- ** PLEASE NOTE** FTC DISCLOSURE: SOME LINKS MAY BE AFFILIATE. ALL CONTENT IS NOT AUTHORIZED TO BE DUPLICATED WITHOUT WRITTEN CONSENT FROM THE HOTMESS MOMMA MD LLC THIS CONTENT IS CREATED FOR MATURE AUDIENCES ONLY. ALL RIGHTS RESERVED

HotmessMommaVlogs

@HotmessMommaVlogs

10 Jul, 26

4.8K

296

#walmartfinds #walmartfashion #walmarthaul #tryonhaul Time and Tru Women's Mixed Media Midi Dress with Puff Sleeves, Sizes XS-XXXL- Time and Tru Women's and Women's Plus Seamed Cotton Midi Dress, Sizes XS-4X- No Boundaries Mid Rise Baggy Jeans, 29", 31", 33" Inseams, Women's Sizes 00-24W- Time and Tru Women’s Fine Gauge Cardigan Sweater, Lightweight, Size XS-XXXL- Time and Tru Women's High Rise Patch Pocket Denim Short, 4" Inseam, Sizes 0-20- Time and Tru Women's Crewneck Cardigan with Short Sleeves, Lightweight, Sizes XS-XXXL- No Boundaries Women's Beaded Slide Sandals- Time and Tru Women's Hardware Slide Sandals- I typically wear a size US 0/2, jeans 25, XS, Small Top/dress Height- 5'2 and 3/4 Bust 33 A/B Waist 25.IN Hips 34 IN Ultra Human Air RIng- Code: HMV10 saves 10% Pavoi RIng- Mini Mix Face Palette - Unconditional- Butterfly Kisses- Code: HOTMESS Please follow me on my LTK, I'm trying to grow it- SIGN UP FOR RAKUTEN AND EARN A $30 SIGN UP BONUS- MUSIC USED- ** Music and sounds from - EPIDEMIC SOUND- Walmart Try on haul | NEW Fashion Finds at WALMART Walmart Try on haul July 26 * PLEASE NOTE* FTC DISCLOSURE: SOME LINKS MAY BE AFFILIATE. ALL CONTENT IS NOT AUTHORIZED TO BE DUPLICATED WITHOUT WRITTEN CONSENT FROM THE HOTMESS MOMMA MD LLC THIS CONTENT IS CREATED FOR MATURE AUDIENCES ONLY. ALL RIGHTS RESERVED

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (27.5%)
• South Korea (12.4%)
• United Kingdom (3.7%)

Here is another example of OFRA Cosmetics collaborating with an influencer in United States.

ashleykaylamakeup x OFRA Cosmetics

ashleykaylamakeup

@ashleykaylamakeup

08 Jan, 26

129.4K

362

Glossy red lip look using the @OFRA Cosmetics, LLC red velvet lip set which [...]

OFRA Cosmetics's influencer activity vs. related brands

OFRA Cosmetics is a pro-leaning, influencer-collab heavy makeup brand; BPerfect Cosmetics and MADE BY MITCHELL similarly win via bold launches, artistry content, and creator capsule collaborations.

Total influencer content

MADE BY MITCHELL leads with 14.6K sponsored posts, marginally ahead of BPerfect Cosmetics (13.5K posts) and OFRA Cosmetics (1.8K posts). Across all three brands, the average volume is 10K posts, indicating mature, scaled influencer programs. BPerfect Cosmetics and MADE BY MITCHELL each have several times more total posts than OFRA Cosmetics.

By social platform

OFRA Cosmetics leads on YouTube, while BPerfect Cosmetics has the most activity on Instagram and MADE BY MITCHELL has the most activity on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.1K, BPerfect Cosmetics at 11.8K, OFRA Cosmetics at 822 posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. On TikTok, BPerfect Cosmetics and MADE BY MITCHELL each have many more posts than OFRA Cosmetics, while on YouTube OFRA Cosmetics has far more posts than the others.

By geographical market

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (6.4K posts, 47.5%), Ireland (1.8K posts, 13%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.9K posts, 40.2%), Brazil (571 posts, 3.9%), while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (507 posts, 27.5%), South Korea (228 posts, 12.4%), suggesting a Asia focus. Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 6.4K posts (47.5%), MADE BY MITCHELL at 4K posts (27.5%). OFRA Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.