MADE BY MITCHELL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.6k pieces of influencer content sponsored by MADE BY MITCHELL over the last 12 months.
This report breaks down where & how MADE BY MITCHELL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MADE BY MITCHELL, see here: MADE BY MITCHELL influencers.
Influencer activity throughout the year
MADE BY MITCHELL's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MADE BY MITCHELL's influencer activity by month
Number of sponsored posts
MADE BY MITCHELL's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. March recorded the highest volume at 1.6k posts (29% above average), while August was the quietest at 769 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MADE BY MITCHELL's sponsored influencer collaborations break down by social platform:
- TikTok: 13.1k posts (89.4%)
- Instagram: 1.6k posts (10.6%)
MADE BY MITCHELL's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for MADE BY MITCHELL.
Here are 2 examples of MADE BY MITCHELL's recent sponsored collaborations (one each for Instagram, TikTok).
mutualsmedia x MADE BY MITCHELL
![Instagram post by @mutualsmedia for MADE BY MITCHELL. Caption reads: [...] 🗣️ wear 🗣️ bronzer 🗣️ feat.....](https://images.od.modash.io/a9a4db6d5a9863f14c77f220676eaf3dd280d7bb)
Influencer bio
making shows w our friends by @ameliamontooth @gaydarshow, @thxforlettingmecrash, @mommasboyshow out now partnerships@mutualsmedia.com
Collaboration metrics
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michaelpeacockbackup x MADE BY MITCHELL
Influencer bio
TT Shop Best Finds 🙌🏽
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MADE BY MITCHELL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MADE BY MITCHELL's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.3% of partnerships featuring creators averaging <1K views, MADE BY MITCHELL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
le0nild4 x MADE BY MITCHELL
![TikTok post by @le0nild4 for MADE BY MITCHELL. Caption reads: [...] my most frequently asked uses....](https://images.od.modash.io/5dcaac52efaabf5c63cb04149c96c61579835e23)
Influencer bio
🇦🇴22🇵🇹 📍LDN A safe space for girlies with acne prone skin 💫 Founder of:@thelovergirl.archives
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
jazlmao x MADE BY MITCHELL
![TikTok post by @jazlmao for MADE BY MITCHELL. Caption reads: [...] It feels so therapeutic! Using....](https://images.od.modash.io/1d61dddfb206e25025124576ae2bae0ac44d92b5)
Influencer bio
SF ✨ UBC ✨filipina 🇵🇭 💌 jazlmao@palettemgmt.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MADE BY MITCHELL's repeat partnerships
Out of 4.7k unique influencers in our dataset, 544 of them (11%) posted content for MADE BY MITCHELL in 3 or more separate calendar months. The most consistent partner is @rudevelvet, who has collaborated across 13 months with 48 total posts.
Here are 3 examples of MADE BY MITCHELL's repeat influencer partnerships, with links to the sponsored content.
rudevelvet x MADE BY MITCHELL
![TikTok post by @rudevelvet for MADE BY MITCHELL. Caption reads: [...] the price drops OMG @🇬🇧MADEBYMITCHELL🇬🇧....](https://images.od.modash.io/66916fa73b515040ef140f997e48a112bc6d1432)
![TikTok post by @rudevelvet for MADE BY MITCHELL. Caption reads: [...] £5 SALE YES PLEASE @🇬🇧MADEBYMITCHELL🇬🇧....](https://images.od.modash.io/4d55a2c538ae83a1f3132de41f09ba0af6c9981d)
mmmmitchell x MADE BY MITCHELL
![Instagram post by @mmmmitchell for MADE BY MITCHELL. Caption reads: [...] IS HERE… 🧽🌊✨🥵 #madebymitchell....](https://images.od.modash.io/7e6bf0fa0247ac2d255ac373a2320cef9fe6cef8)
![Instagram post by @mmmmitchell for MADE BY MITCHELL. Caption reads: [...] ALLLLLL OVER. 😜💅🏼💋 @madebymitchell just....](https://images.od.modash.io/40f0ba6277ea63f5ae5ab8d261e06ec804bffd78)
![Instagram post by @mmmmitchell for MADE BY MITCHELL. Caption reads: MADE BY MITCHELL X SPONGEBOB SQUAREPANTS IS [...].](https://images.od.modash.io/03fedd4985d9a548b2b3e5991f8c84c851d70f74)
sewfy x MADE BY MITCHELL
![TikTok post by @sewfy for MADE BY MITCHELL. Caption reads: [...] #makeuptutorial #madebymitchell....](https://images.od.modash.io/30666fd270558cfecc0e2a17a5e0696647e9d59b)
![TikTok post by @sewfy for MADE BY MITCHELL. Caption reads: wtf 🤬 #madebymitchell #fyp #christmas [...].](https://images.od.modash.io/53e74dd23342f6bc715cfcc1d458be556853c72c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MADE BY MITCHELL had the most influencer activity. 40.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.5%)
- Brazil (3.9%)
- France (3.2%)
MADE BY MITCHELL's influencer activity by market
Here is another example of MADE BY MITCHELL collaborating with an influencer in United States.
brownskin202 x MADE BY MITCHELL
MADE BY MITCHELL's influencer activity vs. related brands
MADE BY MITCHELL overlaps with BPerfect Cosmetics and OFRA Cosmetics in artist-led, glam-focused makeup that thrives on tutorials and bold transformations. They compete for the same creator-heavy audience that values pigmentation, performance, and viral product moments.
Total influencer content
MADE BY MITCHELL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.6k sponsored posts, marginally ahead of BPerfect Cosmetics (13.8k posts) and OFRA Cosmetics (1.8k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Total post counts are similar for MADE BY MITCHELL and BPerfect Cosmetics, while OFRA Cosmetics has far fewer posts.
By social platform
MADE BY MITCHELL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MADE BY MITCHELL leads on TikTok, while BPerfect Cosmetics has the most activity on Instagram and OFRA Cosmetics has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.1k, BPerfect Cosmetics at 11.6k, OFRA Cosmetics at 819 posts. MADE BY MITCHELL's activity is particularly concentrated on TikTok. On TikTok, MADE BY MITCHELL and BPerfect Cosmetics have far more posts than OFRA Cosmetics, while on YouTube OFRA Cosmetics has far more posts than the other two brands.
By geographical market
MADE BY MITCHELL vs. related brands influencer activity (by country)
Estimated sponsored posts in MADE BY MITCHELL's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (6.5k posts, 47.5%), Ireland (2k posts, 14.2%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.9k posts, 40.2%), Brazil (571 posts, 3.9%), while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (585 posts, 32.1%), South Korea (202 posts, 11.1%), suggesting a Asia focus. Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 6.5k posts (47.5%), MADE BY MITCHELL at 4k posts (27.5%). MADE BY MITCHELL's strength in United States may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BPerfect Cosmetics's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Tubby Todd's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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