MADE BY MITCHELL Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.7k pieces of influencer content sponsored by MADE BY MITCHELL over the last 12 months.
This report breaks down where & how MADE BY MITCHELL invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MADE BY MITCHELL, see here: MADE BY MITCHELL influencers.
Influencer activity throughout the year
MADE BY MITCHELL's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
MADE BY MITCHELL's influencer activity by month
Number of sponsored posts
MADE BY MITCHELL's sponsored post volume peaks in March with 591 posts, 52% higher than the monthly average of 389. February recorded the lowest activity at 104 posts, 73% below average.
MADE BY MITCHELL's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 27.2M, while February recorded the least at 317.8k. Across all tracked posts in the 12-month window, average views per post were 22.3k. Interestingly, the highest-view month (June) does not align with peak post volume (March), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @eugeniaxo, generated 8.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MADE BY MITCHELL's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (98.9%)
- Instagram: 53 posts (1.1%)
MADE BY MITCHELL's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MADE BY MITCHELL.
Here are 2 examples of MADE BY MITCHELL's recent sponsored collaborations (one each for Instagram, TikTok).
bonnie.connelly9 x MADE BY MITCHELL
Influencer bio
🩷 UK based ✨ Goal- 100k by April 21st !! 🤍 Email- bconnelly2019@icloud.com ⚡️Parent managed account @tilly.louisexo 🧸
Collaboration metrics
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eugeniaxo x MADE BY MITCHELL
Influencer bio
Hi I'm eugenia 🖤 peace, love, and kindness 🥰
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MADE BY MITCHELL are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MADE BY MITCHELL's influencers average views (TikTok)
Based on each influencer's average views per post
With 52% of partnerships featuring creators averaging <1K views, MADE BY MITCHELL's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):
cariad_ryan x MADE BY MITCHELL
![TikTok post by @cariad_ryan for MADE BY MITCHELL. Caption reads: [...] - @SPACE NK MBM brownie points -....](https://images.od.modash.io/847b09ab57d24d40cb2f74190a935b274f192bf4)
Influencer bio
📍 katie@zgadigital.com We do full glam over here🫡✨ Beauty On The Inside Podcast host🎙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
vanessaeleina x MADE BY MITCHELL
![TikTok post by @vanessaeleina for MADE BY MITCHELL. Caption reads: [...] sehr gespannt die zu testen.😍....](https://images.od.modash.io/fc2febff51227949ffe0cee142dfecf92f565043)
Influencer bio
📍 Near Munich Hauls, Vlogs, Makeup 💄 Creamy Fabrics -10%: Vanessaeleina 👩🏫Lehrerin 📩 eleinavanessa@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MADE BY MITCHELL's repeat partnerships
Out of 2.1k unique influencers in our dataset, 179 of them (8%) posted content for MADE BY MITCHELL in 3 or more separate calendar months. The most consistent partner is @psmakeup21, who has collaborated across 11 months with 50 total posts.
Here are 3 examples of MADE BY MITCHELL's repeat influencer partnerships, with links to the sponsored content.
psmakeup21 x MADE BY MITCHELL
![TikTok post by @psmakeup21 for MADE BY MITCHELL. Caption reads: [...] used ⬇️. @bbold @madebymitchell....](https://images.od.modash.io/c5a56dc2747cf6d813e0ff3526c730a394be7c2e)
![TikTok post by @psmakeup21 for MADE BY MITCHELL. Caption reads: [...] @PLOUISE @Paige Louise @madebymitchell #grwm....](https://images.od.modash.io/d88f9ffe88ea24baf71650f4c427eef68f201f5a)
![TikTok post by @psmakeup21 for MADE BY MITCHELL. Caption reads: [...] Cosmetics @Brush Candy 🍭 @madebymitchell....](https://images.od.modash.io/826ebf8692d11c23beff334bc629ed19ce02b59d)
errinfettermua x MADE BY MITCHELL
![TikTok post by @errinfettermua for MADE BY MITCHELL. Caption reads: How to use made by Mitchell curve case! [...].](https://images.od.modash.io/0c9d801d3c63b0628bea0cfb58babda01562138c)
![TikTok post by @errinfettermua for MADE BY MITCHELL. Caption reads: [...] to use bronze balm from made by Mitchell!!....](https://images.od.modash.io/354f870ed3e79749252c4e63ed271f3d0fae1a03)
aaliyaahx99 x MADE BY MITCHELL
![TikTok post by @aaliyaahx99 for MADE BY MITCHELL. Caption reads: [...] concealer everrr 😍 the made by mitchell....](https://images.od.modash.io/69a26a334e761469d69b90a6ee0f56ea093f4938)
![TikTok post by @aaliyaahx99 for MADE BY MITCHELL. Caption reads: made by mitchell MINI curve case ?! I’m [...].](https://images.od.modash.io/23ab665ef9fdbca35df5e535008f8d50f0ecf370)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MADE BY MITCHELL had the most influencer activity. 40.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (30.4%)
- Brazil (4.2%)
- Australia (3.3%)
MADE BY MITCHELL's influencer activity by market
Here is another example of MADE BY MITCHELL collaborating with an influencer in United Kingdom.
omo.xaa x MADE BY MITCHELL
MADE BY MITCHELL's influencer activity vs. related brands
MADE BY MITCHELL competes in bold, creator-forward color cosmetics with BPerfect Cosmetics and OFRA Cosmetics. These brands thrive on high-impact tutorials, complexion artistry, and viral product demonstrations.
Total influencer content
MADE BY MITCHELL vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 4.7k sponsored posts, marginally ahead of MADE BY MITCHELL (4.7k posts) and OFRA Cosmetics (638 posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.
By social platform
MADE BY MITCHELL vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MADE BY MITCHELL leads on TikTok, while BPerfect Cosmetics has the most activity on Instagram and OFRA Cosmetics has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 4.6k, BPerfect Cosmetics at 4k, OFRA Cosmetics at 218 posts. MADE BY MITCHELL's activity is particularly concentrated on TikTok. Instagram activity is much higher for BPerfect Cosmetics, while MADE BY MITCHELL posts far more on TikTok than both other brands.
By geographical market
MADE BY MITCHELL vs. related brands influencer activity (by country)
Estimated sponsored posts in MADE BY MITCHELL's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 40.8%), Ireland (716 posts, 15.1%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (1.9k posts, 40.5%), Brazil (196 posts, 4.2%), while OFRA Cosmetics leads in Japan with 195 posts (30.5%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 1.9k posts (40.8%), MADE BY MITCHELL at 1.4k posts (30.4%), OFRA Cosmetics at 33 posts (5.2%). MADE BY MITCHELL's strength in United States may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
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