Unilever Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by Unilever over the last 12 months.

This report breaks down where & how Unilever invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Unilever, see here: Unilever influencers.

Influencer activity throughout the year

Unilever's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Unilever's sponsored post volume appears to trend upward over the 12-month period, rising from 128 posts in January to 131 in December. The peak month, October, reached 534 posts, 198% higher than the monthly average of 179.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Unilever's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (69.2%)
• TikTok: 671 posts (30.8%)

Instagram influencer marketing is a clear focus for Unilever.

Here are 2 examples of Unilever's recent sponsored collaborations (one each for Instagram, TikTok).

caglacetinoz_ x Unilever

caglacetinoz_

@caglacetinoz_

10 Aug, 26

22.8M

21k

[...] bıraktım. #reklam #saçbakımı @dove @unileverturkey

Influencer bio

📥 caglacetinoz@viralif.com 📌 Youtube

Collaboration metrics

Post views22.8M

Post EMV $686.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

itsmecerenss x Unilever

itsmecerenss

@itsmecerenss

19 Aug, 26

9M

1.6k

@Unilever Türkiye @Elidor Türkiye #elidor [...]

Influencer bio

🧘🏻‍♀️🧶🦕🌱🐚🥢🦀🎨🌟🛍🎏☯️ ig: itsmecerens

Collaboration metrics

Post views9.0M

Post EMV $180.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 28.3% of partnerships featuring creators averaging 10K-50K views, Unilever's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (576.5k avg views/post):

b3rc3yus x Unilever

b3rc3yus

@b3rc3yus

03 Nov, 25

625.6k

1.1k

@omoturkiye @unileverturkey @temizsozluk #reklam #işbirliği

Influencer bio

✂️Fashion Designer / Staylist 📌Menajer @brtmanager

Collaboration metrics

Post views625.6k

Post EMV $18.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.8k avg views/post):

thejamiecasino x Unilever

thejamiecasino

@thejamiecasino

18 Jan, 26

29.3k

580

[...] for a kickoff dinner with @creamsilkph @unileverphilippines 💖 Grateful for everything [...]

Influencer bio

Your Transpiration🏳️‍⚧️ on TikTok(690K|42M) Model & Content Creator+Public Speaker mom to @barbiethecorgi @mikisevenhayley 💌thejamiecasino@gmail.com

Collaboration metrics

Post views29.3k

Post EMV $938

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Unilever's repeat partnerships

allexpslm x Unilever

allexpslm

@allexpslm

14 Dec, 25

7.2k

869

[...] this Mega Holiday Sale 🛒 #UnileverPersonalCare [...]

allexpslm

@allexpslm

24 Sep, 25

1.7k

789

@unileverphilippines Personal Care [...]

allexpslm

@allexpslm

04 Sep, 25

696

[...] my tuesday morning with my @unileverphilippines Care Collective [...]

_jjsnchz x Unilever

_jjsnchz

@_jjsnchz

06 Feb, 26

30.8k

309

[...] to grab yours! @AXE PH @Unilever Personal Care PH [...]

_jjsnchz

@_jjsnchz

26 Mar, 26

11.6k

225

[...] started. Try it now! @AXE PH @Unilever Personal Care PH [...]

_jjsnchz

@_jjsnchz

06 May, 26

9.8k

257

[...] basket. SHOP NOW! @AXE PH @Unilever Personal Care PH [...]

hanniwander x Unilever

hanniwander

@hanniwander

21 Dec, 25

1.1k

446

So happy to be part of the Unilever Care Collective ✨ A year-end [...]

hanniwander

@hanniwander

28 Oct, 25

1k

429

[...] #DoveDeo #DovePH #UnileverPersonalCare [...]

hanniwander

@hanniwander

03 Sep, 25

776

281

[...] I got to join the first ever Unilever CareCon 💙 Learned new mom [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Philippines (17.9%)
• United States (13.5%)
• Brazil (9.4%)

Here is another example of Unilever collaborating with an influencer in Turkey.

sudessrhn x Unilever

sudessrhn

@sudessrhn

19 Aug, 26

8.9M

1.8k

@Unilever Türkiye @Elidor Türkiye #elidor [...]

Unilever's influencer activity vs. related brands

Unilever’s beauty and personal care portfolio competes for mass-market attention with legacy players like COVERGIRL and Revlon that also scale through broad retail distribution and high-volume creator seeding. These are useful benchmarks for large-scale influencer programs and campaign reach.

Total influencer content

COVERGIRL leads with 13.2k sponsored posts, significantly outpacing Revlon (7.3k posts) and Unilever (2.2k posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. COVERGIRL has multiple times more total posts than Unilever and Revlon.

By social platform

Among these brands, Revlon leads on Instagram and COVERGIRL leads on TikTok and YouTube. The gap is most notable on TikTok, with COVERGIRL at 11.8k, Revlon at 5.7k, Unilever at 671 posts. COVERGIRL's activity is particularly concentrated on TikTok. On TikTok, COVERGIRL has multiple times more posts than Unilever and Revlon.

By geographical market

COVERGIRL has the highest estimated sponsored-post volume in United States (8.5k posts, 64.4%), Canada (767 posts, 5.8%), United Kingdom (555 posts, 4.2%), suggesting a North America focus, while Revlon has the highest estimated sponsored-post volume in Japan (1.7k posts, 23.5%), Brazil (510 posts, 7%), while Unilever has the highest estimated sponsored-post volume in India (407 posts, 18.7%), Philippines (390 posts, 17.9%), suggesting a Asia focus. Looking at United States specifically, the split is COVERGIRL at 8.5k posts (64.4%), Revlon at 1.9k posts (25.6%), Unilever at 294 posts (13.5%).