BPerfect Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.7k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.

This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.

Influencer activity throughout the year

BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 393 sponsored posts per month. July recorded the highest volume at 489 posts (24% above average), while January was the quietest at 273 posts.

May generated the most views at 10.1M, while January recorded the least at 1.8M. Across all tracked posts in the 12-month window, average views per post were 12.2k. Interestingly, the highest-view month (May) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @sammieplusizedisabledmum, generated 2M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 4.0k posts (83.7%)
• Instagram: 765 posts (16.1%)
• YouTube: 6 posts (0.1%)

TikTok influencer marketing is a clear focus for BPerfect Cosmetics.

Here are 3 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ekinsuofficial x BPerfect Cosmetics

ekinsuofficial

@ekinsuofficial

06 Mar, 25

1.2M

35.3k

[...] amazing sweetie 🫶🏻 using all my @bperfectcosmetics faves! Use my code EKINBP for extra [...]

Influencer bio

TV personality|Actress @britishredcross Ambassador Represented by @atlasentertainment & @wme PR 📧: teamekinsu@emilyblairmedia.com

Collaboration metrics

Post views 1.2M

Post EMV $40.3k

More influencer data

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sammieplusizedisabledmum x BPerfect Cosmetics

sammieplusizedisabledmum

@sammieplusizedisabledmum

26 May, 25

2M

4.8k

[...] eyebrow’s best friend 🥹🙌🏼 @BPerfect Cosmetics indestructi’brow tinted brow fiber [...]

Influencer bio

Beauty | Fashion | Life @Sammie & Steven Enquiries: tiktoksammie@outlook.com

Collaboration metrics

Post views 2.0M

Post EMV $40.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

GiuliaCova x BPerfect Cosmetics

GiuliaCova

@GiuliaCova

23 Nov, 25

16.8k

1.2k

[...] Solar Flare Eye Pencil https://eu.bperfectcosmetics.com/prod... *Haus Labs Blush Fire [...]

Influencer bio

Un canale al femminile dedicato a chi,come me,della bellezza e del makeup ne ha fatto la propria vita... DISCLAIMER:// ogni video che pubblico riflette una mia opinione strettamente personale,non forzata da terzi né suggeritami in alcun modo

Collaboration metrics

Post views 16.8k

Post EMV $629

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.9% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):

iammisskda x BPerfect Cosmetics

iammisskda

@iammisskda

28 Nov, 25

66.1k

714

[...] my honeys 💕💕💕💕💕 Brand: @BPerfect Cosmetics x Katie Daley Strawberry Loose [...]

Influencer bio

brands & pr: jack@kultlondon.uk Behind the brush. Behind the product. Behind the scenes.

Collaboration metrics

Post views 66.1k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

aislingmcbride0 x BPerfect Cosmetics

aislingmcbride0

@aislingmcbride0

21 Nov, 25

7.5k

46

First time trying the @BPerfect Cosmetics instant tan aerosol and i probably [...]

Influencer bio

Paramedic and mummy of 3. Love having a laugh so positive vibes please

Collaboration metrics

Post views 7.5k

Post EMV $152

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BPerfect Cosmetics's repeat partnerships

xbeckypricex x BPerfect Cosmetics

xbecky_x

@xbecky_x

26 Sep, 25

2.9k

11

[...] colours for £10! These @BPerfect Cosmetics #makeuppalette are [...]

xbecky_x

@xbecky_x

27 Sep, 25

1.3k

7

[...] sale! #ekinsu #makeup @BPerfect Cosmetics #blush

xbecky_x

@xbecky_x

30 Jun, 25

1.2k

2

-66% OFF the @BPerfect Cosmetics #ekinsu bundle in the [...]

melissaxjadexm x BPerfect Cosmetics

melissaxjadexm

@melissaxjadexm

22 May, 25

742.6k

5.1k

👀 @BPerfect Cosmetics what is this new tan 😍 [...]

melissaxjadexm

@melissaxjadexm

21 Feb, 25

325.7k

1.9k

[...] & Cream sun tint @BPerfect Cosmetics indistructi brow gel [...]

melissaxjadexm

@melissaxjadexm

23 Oct, 25

111.8k

770

[...] tan is on sale 😍 @BPerfect Cosmetics ad Run to the basket [...]

my_crazy_life_caroline x BPerfect Cosmetics

my_crazy_life_caroline

@my_crazy_life_caroline

26 Aug, 25

161.6k

2.2k

[...] Caroline’s crazy glam on @bperfectcosmetics ad

my_crazy_life_caroline

@my_crazy_life_caroline

05 Aug, 25

128.6k

4.3k

[...] crazy Caroline’s glam @bperfectcosmetics ad

my_crazy_life_caroline

@my_crazy_life_caroline

09 Jul, 25

129.4k

1.8k

[...] buy make up @bperfectcosmetics using Bpcrazy . Ad

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (20.2%)
• Ireland (15.1%)
• Italy (3.3%)

Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.

sososoglamorous x BPerfect Cosmetics

sososoglamorous

@sososoglamorous

11 Aug, 25

1.4M

4.2k

[...] #ekinsuradiantglow #glowymakeup #bperfectcosmetics #TikTokMadeMeBuyIt @BPerfect [...]

BPerfect Cosmetics's influencer activity vs. related brands

BPerfect Cosmetics sits in the creator-driven, artistry-forward makeup market. MADE BY MITCHELL and OFRA Cosmetics appeal to similar beauty audiences with bold looks and tutorial-friendly products, making them practical influencer strategy comparators.

Total influencer content

BPerfect Cosmetics leads with 4.7k sponsored posts, marginally ahead of MADE BY MITCHELL (4.7k posts) and OFRA Cosmetics (638 posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.

By social platform

BPerfect Cosmetics leads on Instagram, while MADE BY MITCHELL has the most activity on TikTok and OFRA Cosmetics has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 4.6k, BPerfect Cosmetics at 4k, OFRA Cosmetics at 218 posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. TikTok accounts for most posts for both BPerfect Cosmetics and MADE BY MITCHELL, while OFRA Cosmetics has several times fewer posts than either brand.

By geographical market

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 40.8%), Ireland (716 posts, 15.1%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (1.9k posts, 40.4%), Brazil (197 posts, 4.2%), while OFRA Cosmetics leads in Japan with 195 posts (30.5%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 1.9k posts (40.8%), MADE BY MITCHELL at 1.5k posts (31.7%), OFRA Cosmetics at 33 posts (5.2%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.