We analyzed 13.6k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.
This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.
BPerfect Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. January recorded the highest volume at 1.2k posts (13% above average), while December was the quietest at 813 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BPerfect Cosmetics.
Here are 3 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
TV personality|Actress @britishredcross Ambassador Represented by @atlasentertainment & @wme PR 📧: teamekinsu@emilyblairmedia.com
Collaboration metrics
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Influencer bio
Insta:@laur4davidson Email: Laur4davidson@joinmarvellous.com
Collaboration metrics
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Influencer bio
Un canale al femminile dedicato a chi,come me,della bellezza e del makeup ne ha fatto la propria vita... DISCLAIMER:// ogni video che pubblico riflette una mia opinione strettamente personale,non forzata da terzi né suggeritami in alcun modo
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BPerfect Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 50.1% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
Influencer bio
brands & pr: jack@kultlondon.uk Behind the brush. Behind the product. Behind the scenes.
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Donegal 💋Bperfect discount code-BPMICHELLE 📧Collabs - irishmammylife@gmail.com
Collaboration metrics
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Out of 3.8k unique influencers in our dataset, 680 of them (18%) posted content for BPerfect Cosmetics in 3 or more separate calendar months. The most consistent partner is @alisongaymakeup, who has collaborated across 13 months with 82 total posts.
Here are 3 examples of BPerfect Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where BPerfect Cosmetics had the most influencer activity. 38.2% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.
BPerfect Cosmetics competes with MADE BY MITCHELL and OFRA Cosmetics in creator-centric makeup known for bold pigmentation and social-first launches. These brands share overlapping audiences in tutorial-heavy channels and frequent product comparison content.
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.6k sponsored posts, marginally ahead of MADE BY MITCHELL (13k posts) and OFRA Cosmetics (668 posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
BPerfect Cosmetics leads on Instagram and YouTube, while MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with BPerfect Cosmetics at 2.8k, MADE BY MITCHELL at 1.2k, OFRA Cosmetics at 409 posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. On YouTube, BPerfect Cosmetics and OFRA Cosmetics have a small number of posts, while MADE BY MITCHELL has none.
Estimated sponsored posts in BPerfect Cosmetics's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.3k posts, 40.8%), Brazil (339 posts, 2.6%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.2k posts, 38.2%), Ireland (1.8k posts, 12.9%), suggesting a Europe focus, while OFRA Cosmetics leads in Japan with 177 posts (26.5%). Looking at United States specifically, the split is MADE BY MITCHELL at 5.3k posts (40.8%), BPerfect Cosmetics at 2.9k posts (21.6%), OFRA Cosmetics at 252 posts (37.7%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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