BPerfect Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.8k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.
This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.
Influencer activity throughout the year
BPerfect Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BPerfect Cosmetics's influencer activity by month
Number of sponsored posts
BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 982 sponsored posts per month. February recorded the highest volume at 1.4k posts (38% above average), while May was the quietest at 418 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 9.5k posts (81%)
- Instagram: 2.2k posts (19%)
- YouTube: 1 posts (0%)
BPerfect Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BPerfect Cosmetics.
Here are 2 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).
saoirseandmamma x BPerfect Cosmetics
![Instagram post by @saoirseandmamma for BPerfect Cosmetics. Caption reads: [...] with a dedicated collection from....](https://images.od.modash.io/b3b5df6162ed4f62591ca1a10a5af4567aec7c8c)
Influencer bio
✨ Home•Style•Beauty•Grief 🦙🐓Farm Life & Storytelling 🎙️ Radio DJ @lcrfm102.9 Enquiries: theruane4@gmail.com
Collaboration metrics
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amandjmillions x BPerfect Cosmetics
Influencer bio
christy@ttmedialon.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BPerfect Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BPerfect Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.5% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.9M avg views/post):
iammisskda x BPerfect Cosmetics
![TikTok post by @iammisskda for BPerfect Cosmetics. Caption reads: [...] my honeys 💕💕💕💕💕 Brand: @BPerfect....](https://images.od.modash.io/92c9179ae02233b5c6c9e809d65606a10a21f159)
Influencer bio
brands & pr: jack@kultlondon.uk Behind the brush. Behind the product. Behind the scenes.
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lauranashx x BPerfect Cosmetics
![TikTok post by @lauranashx for BPerfect Cosmetics. Caption reads: [...] ON GIVING!!! @Annalivia McGivern @BPerfect....](https://images.od.modash.io/f13b66f6399d06b1629844fdc53236f436a43596)
Influencer bio
Beauty, Fashion & Lifestyle Blogger 🍀🇮🇪 Insta: @mslauranash YouTube @lauranash1111 Collabs: @lnash455@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BPerfect Cosmetics's repeat partnerships
Out of 3.3k unique influencers in our dataset, 610 of them (19%) posted content for BPerfect Cosmetics in 3 or more separate calendar months. The most consistent partner is @nicdrane, who has collaborated across 12 months with 138 total posts.
Here are 3 examples of BPerfect Cosmetics's repeat influencer partnerships, with links to the sponsored content.
nicdrane x BPerfect Cosmetics
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] routine! #bperfect @BPerfect Cosmetics....](https://images.od.modash.io/ac69dcaa21b05c9c13e79e061a27fa1d94dea20a)
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] a bundle for just £30! @BPerfect Cosmetics....](https://images.od.modash.io/a97721df93e014f71dbc47ea084095bc2b44816c)
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] a multi use product! @BPerfect Cosmetics....](https://images.od.modash.io/655d6bb35e2fa5442def52097b16c1eaf6a11055)
saraaliloblack x BPerfect Cosmetics
![Instagram post by @saraaliloblack for BPerfect Cosmetics. Caption reads: @bperfectcosmetics NEW Skin Fusion - [...].](https://images.od.modash.io/a6aa5d29b5e42fdbb604a70088a13b028506b940)
![Instagram post by @saraaliloblack for BPerfect Cosmetics. Caption reads: [...] AD @bperfectskinstudio @bperfectcosmetics....](https://images.od.modash.io/06b6c91c7c6a4f66566fac01845a9979e4be4d75)
![Instagram post by @saraaliloblack for BPerfect Cosmetics. Caption reads: [...] makeup kinda vibeee😍 @bperfectcosmetics AD....](https://images.od.modash.io/63fb7eb33a0e4976337694095ae33bdb9f942669)
annacrawfordx x BPerfect Cosmetics
![TikTok post by @annacrawfordx for BPerfect Cosmetics. Caption reads: [...] ANNACBP for 20% off @BPerfect Cosmetics 🖤AD.](https://images.od.modash.io/c8a44891558d3c15e98dcf5df7b561b9d71859ce)
![TikTok post by @annacrawfordx for BPerfect Cosmetics. Caption reads: [...] ANNACBP for discount on @BPerfect Cosmetics....](https://images.od.modash.io/4d199b4e2de5c8d6121fa6847e745349d63df4c7)
![TikTok post by @annacrawfordx for BPerfect Cosmetics. Caption reads: [...] ANNACBP for discount on @BPerfect Cosmetics....](https://images.od.modash.io/736d9331546219f653b23e908ed5ff4167b0236c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where BPerfect Cosmetics had the most influencer activity. 38.5% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (17.3%)
- Ireland (13.4%)
- India (4.9%)
BPerfect Cosmetics's influencer activity by market
Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.
official.johanz x BPerfect Cosmetics
![TikTok post by @official.johanz for BPerfect Cosmetics. Caption reads: [...] 😌 Enjoy the glow Xoxo @Ekin-Su @BPerfect....](https://images.od.modash.io/74637646f3dfbf155497d303b4b99b5693b15db2)
BPerfect Cosmetics's influencer activity vs. related brands
MADE BY MITCHELL and Sigma Beauty are strong comparison points for BPerfect Cosmetics in artist-driven, influencer-amplified makeup, competing for the same tutorial-heavy audience and product drops.
Total influencer content
BPerfect Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.3k sponsored posts, notably outpacing BPerfect Cosmetics (11.8k posts) and Sigma Beauty (2.9k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs.
By social platform
BPerfect Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BPerfect Cosmetics leads on Instagram, while MADE BY MITCHELL has the most activity on TikTok and Sigma Beauty has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.1k, BPerfect Cosmetics at 9.5k, Sigma Beauty at 1.8k posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. YouTube posting is heavily concentrated with Sigma Beauty at 684 posts, while BPerfect Cosmetics has 1 and MADE BY MITCHELL has 0.
By geographical market
BPerfect Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in BPerfect Cosmetics's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.9k posts, 41.5%), Australia (487 posts, 3.4%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (4.5k posts, 38.5%), Ireland (1.6k posts, 13.4%), suggesting a Europe focus, while Sigma Beauty leads in Canada with 141 posts (4.8%). Looking at United States specifically, the split is MADE BY MITCHELL at 5.9k posts (41.5%), BPerfect Cosmetics at 2k posts (17.3%), Sigma Beauty at 1.8k posts (60.1%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- Sigma Beauty's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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