BPerfect Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.5k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.
This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.
Influencer activity throughout the year
BPerfect Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BPerfect Cosmetics's influencer activity by month
Number of sponsored posts
BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. June recorded the highest volume at 1.8k posts (58% above average), while December was the quietest at 702 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 11.8k posts (87.4%)
- Instagram: 1.7k posts (12.5%)
- YouTube: 23 posts (0.2%)
BPerfect Cosmetics's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for BPerfect Cosmetics.
Here are 3 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shonabmx x BPerfect Cosmetics
Influencer bio
✍️Manager @lauraogil 🎥Agent @collectiveagts 🎙️Voiceovers @sohovoices 💄Brand partnerships - lulu@lulustalent.com Mr Anxiety Out Now👇
Collaboration metrics
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amandjmillions x BPerfect Cosmetics
Influencer bio
Affordable luxury finds 💎
Collaboration metrics
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annatempletontruecrime x BPerfect Cosmetics
Influencer bio
Welcome to my True Crime & Makeup channel! My name is Anna, I am a certified yapper who decided to post True Crime content on the internet one day! I post twice a week, every single week on Wednesday's and Sundays. If you like true crime then I absolutely suggest you subscribe and put the notification bell on! FOLLOW ME ON SOCIAL MEDIA!!! Instagram- annatempleton__ Makeup Instagram- annatempleton_makeup_ Tiktok- annatempleton__ #truecrimeandmakeup #truecrimedocumentary #truecrimepodcast #truecrimestories #solvedtruecrime #unsolveddisappearances #unsolvedmystery #truecrimeandmakeup #makeupandtruecrime #crime #history #historicaltruecrime #historicaltrials #crimegenre #truecrimeallthetime #mysteryandmakeup
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BPerfect Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BPerfect Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.6% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.5M avg views/post):
iammisskda x BPerfect Cosmetics
Influencer bio
katiedaleymua@hotmail.co.uk "THE GIRL THAT BAKES"
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
the__wallaces x BPerfect Cosmetics
Influencer bio
Family• Lifestyle• English x Northern Irish 📧thewallaces1@yahoo.com Insta - The Wallaces Facebook - Katy Wallace You Tube - The Wallaces
Collaboration metrics
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BPerfect Cosmetics's repeat partnerships
Out of 3.3k unique influencers in our dataset, 699 of them (21%) posted content for BPerfect Cosmetics in 3 or more separate calendar months. The most consistent partner is @nicdrane, who has collaborated across 12 months with 120 total posts.
Here are 3 examples of BPerfect Cosmetics's repeat influencer partnerships, with links to the sponsored content.
nicdrane x BPerfect Cosmetics
helensbitsandbobs x BPerfect Cosmetics
xbeckypricex x BPerfect Cosmetics
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where BPerfect Cosmetics had the most influencer activity. 47.5% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (18.6%)
- Ireland (13%)
- India (3.2%)
BPerfect Cosmetics's influencer activity by market
Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.
carly_rebecca x BPerfect Cosmetics
BPerfect Cosmetics's influencer activity vs. related brands
MADE BY MITCHELL and Sigma Beauty compete with BPerfect Cosmetics in artistry-driven makeup that thrives on tutorials, bold looks, and creator-led education. These brands frequently appear in the same influencer product rotations and pro-style content.
Total influencer content
BPerfect Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.6k sponsored posts, marginally ahead of BPerfect Cosmetics (13.5k posts) and Sigma Beauty (3.1k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs.
By social platform
BPerfect Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BPerfect Cosmetics leads on Instagram, while MADE BY MITCHELL has the most activity on TikTok and Sigma Beauty has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.1k, BPerfect Cosmetics at 11.8k, Sigma Beauty at 1.5k posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. Sigma Beauty has far more YouTube posts than BPerfect Cosmetics and MADE BY MITCHELL, while BPerfect Cosmetics and MADE BY MITCHELL have far more TikTok posts than Sigma Beauty.
By geographical market
BPerfect Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in BPerfect Cosmetics's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (6.4k posts, 47.5%), Ireland (1.8k posts, 13%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.9k posts, 40.2%), Brazil (571 posts, 3.9%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 6.4k posts (47.5%), MADE BY MITCHELL at 4k posts (27.5%), Sigma Beauty at 207 posts (6.6%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- Sigma Beauty's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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