BPerfect Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.9k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.
This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.
Influencer activity throughout the year
BPerfect Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BPerfect Cosmetics's influencer activity by month
Number of sponsored posts
BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. June recorded the highest volume at 1.8k posts (52% above average), while December was the quietest at 729 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 11.6k posts (84%)
- Instagram: 2.2k posts (15.9%)
- YouTube: 12 posts (0.1%)
BPerfect Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BPerfect Cosmetics.
Here are 3 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
slaywithsparkle x BPerfect Cosmetics
![Instagram post by @slaywithsparkle for BPerfect Cosmetics. Caption reads: [...] brow balm and coloured bases -....](https://images.od.modash.io/57e602be5c24a1aad9fe3c14b9afc9b2e3abf61d)
Influencer bio
Cruelty free🦄 Sparkling through life 💫 Crohn’s, HSD, dysautonomia 💜 📩Slaywithsparkle@hotmail.com ✨Tiktok👇80k follows 70M views✨ 📍Sheffield
Collaboration metrics
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amandjmillions x BPerfect Cosmetics
Influencer bio
christy@ttmedialon.com
Collaboration metrics
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DemiDonnelly x BPerfect Cosmetics
Influencer bio
I make random videos on the internet and call them entertainment :) enjoy xoxox
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BPerfect Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BPerfect Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.8% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.5M avg views/post):
iammisskda x BPerfect Cosmetics
![TikTok post by @iammisskda for BPerfect Cosmetics. Caption reads: [...] my honeys 💕💕💕💕💕 Brand: @BPerfect....](https://images.od.modash.io/92c9179ae02233b5c6c9e809d65606a10a21f159)
Influencer bio
katiedaleymua@hotmail.co.uk "THE GIRL THAT BAKES"
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
natashalovesfashion x BPerfect Cosmetics
![TikTok post by @natashalovesfashion for BPerfect Cosmetics. Caption reads: [...] #bperfect #faketan #ticktok #fyp @BPerfect....](https://images.od.modash.io/e1de75671f2090ac4dc6a97a445eaba73adc22d7)
Influencer bio
Fashion🧥Hauls🛍️vlogs🎬 bulldogs 💔💙🎀 Natasha.iPad.co.uk@me.com Vinted: ladylouisvitton Insta: natasha riches
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BPerfect Cosmetics's repeat partnerships
Out of 3.5k unique influencers in our dataset, 687 of them (20%) posted content for BPerfect Cosmetics in 3 or more separate calendar months. The most consistent partner is @nicdrane, who has collaborated across 12 months with 137 total posts.
Here are 3 examples of BPerfect Cosmetics's repeat influencer partnerships, with links to the sponsored content.
nicdrane x BPerfect Cosmetics
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] a bundle for just £30! @BPerfect Cosmetics....](https://images.od.modash.io/a97721df93e014f71dbc47ea084095bc2b44816c)
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] a multi use product! @BPerfect Cosmetics....](https://images.od.modash.io/655d6bb35e2fa5442def52097b16c1eaf6a11055)
![TikTok post by @nicdrane for BPerfect Cosmetics. Caption reads: [...] is just craaaazy!! @BPerfect Cosmetics....](https://images.od.modash.io/ed238514e7004b37ab80d6e275cca2212e620597)
xbeckypricex x BPerfect Cosmetics
![TikTok post by @xbecky_x for BPerfect Cosmetics. Caption reads: [...] colours for £10! These @BPerfect Cosmetics....](https://images.od.modash.io/fc702fb1923da51df73a861489e59416bdfd2f48)
![TikTok post by @xbeckypricex for BPerfect Cosmetics. Caption reads: [...] #Mysterybundle from @BPerfect Cosmetics 💄....](https://images.od.modash.io/b9e6756fff73acbf760ce964c16d5283678753ef)
nothern_nics_back_kitchen x BPerfect Cosmetics
![Instagram post by @nothern_nics_back_kitchen for BPerfect Cosmetics. Caption reads: [...] Kit💖 Here’s my Top 5 @bperfectcosmetics....](https://images.od.modash.io/bb626f3815acd583b4ea76f69a1eba08bdd3f320)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where BPerfect Cosmetics had the most influencer activity. 42.9% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (16.6%)
- Ireland (15.1%)
- India (4.3%)
BPerfect Cosmetics's influencer activity by market
Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.
carly_rebecca x BPerfect Cosmetics
BPerfect Cosmetics's influencer activity vs. related brands
MADE BY MITCHELL and Juvia’s Place compete with BPerfect Cosmetics in bold, creator-driven makeup known for pigment and artistry. These brands thrive in similar influencer formats like swatches, full-glam transformations, and product challenge videos.
Total influencer content
BPerfect Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.8k sponsored posts, marginally ahead of BPerfect Cosmetics (13.9k posts) and Juvia’s Place (8.3k posts). Across all three brands, the average volume is 12.3k posts, indicating mature, scaled influencer programs.
By social platform
BPerfect Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Juvia’s Place leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.4k, BPerfect Cosmetics at 11.6k, Juvia’s Place at 5.7k posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. On YouTube, Juvia’s Place has 63 posts while BPerfect Cosmetics has 12 and MADE BY MITCHELL has 0.
By geographical market
BPerfect Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in BPerfect Cosmetics's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (6.1k posts, 41.1%), Brazil (771 posts, 5.2%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.9k posts, 42.9%), Ireland (2.1k posts, 15.1%), suggesting a Europe focus. Looking at United States specifically, the split is MADE BY MITCHELL at 6.1k posts (41.1%), Juvia’s Place at 5.9k posts (71.3%), BPerfect Cosmetics at 2.3k posts (16.6%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- Juvia’s Place's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- EMALLA Official's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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