October 14, 2026

BPerfect Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.5k pieces of influencer content sponsored by BPerfect Cosmetics over the last 12 months.

This report breaks down where & how BPerfect Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BPerfect Cosmetics, see here: BPerfect Cosmetics influencers.

Influencer activity throughout the year

BPerfect Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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BPerfect Cosmetics's influencer activity by month

Number of sponsored posts

875Oct'25801Nov'25702Dec'251,143Jan'261,369Feb'261,096Mar'261,288Apr'261,503May'261,770Jun'261,223Jul'26882Aug'26784Sep'26

BPerfect Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. June recorded the highest volume at 1.8k posts (58% above average), while December was the quietest at 702 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BPerfect Cosmetics's sponsored influencer collaborations break down by social platform:

  • TikTok: 11.8k posts (87.4%)
  • Instagram: 1.7k posts (12.5%)
  • YouTube: 23 posts (0.2%)
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BPerfect Cosmetics's influencer activity by platform

Share of sponsored content by social network

1.7kInstagram11.8kTikTok23YouTube

Content format by platform

Share of all sponsored posts.

InstagramReels
77.0%
InstagramFeed Posts
23.0%
TikTokPosts
100%
YouTubeLong-form
82.6%
YouTubeShorts
17.4%

TikTok influencer marketing is a clear focus for BPerfect Cosmetics.

Here are 3 examples of BPerfect Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

shonabmx x BPerfect Cosmetics

shonabmx
@shonabmx
26 Jun, 26
553.6k
13k
GRWM for Hï Ibiza with @bperfectcosmetics pr trip ad🪩✨ We are heading out [...]

Influencer bio

✍️Manager @lauraogil 🎥Agent @collectiveagts 🎙️Voiceovers @sohovoices 💄Brand partnerships - lulu@lulustalent.com Mr Anxiety Out Now👇

Collaboration metrics

Post views553.6k
Post EMV $17.9k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

amandjmillions x BPerfect Cosmetics

amandjmillions
@amandjmillions
16 Jan, 26
4.4M
23.4k
@BPerfect Cosmetics #tiktokmademebuyit#bperfect

Influencer bio

Affordable luxury finds 💎

Collaboration metrics

Post views4.4M
Post EMV $89.2k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

annatempletontruecrime x BPerfect Cosmetics

annatempletontruecrime
@annatempletontruecrime
05 Aug, 26
14.4k
1.1k
Taking care of your health just got easier, thanks to my sponsor Zocdoc — start here at: He lived with the bodies for years. Neighbours complained about the smell... but nobody imagined the truth. Dennis Nilsen is one of Britain's most infamous serial killers. His crimes horrified the United Kingdom, baffled investigators, and exposed one of the most disturbing cases of serial murder in modern criminal history. For years, young men vanished after crossing paths with Nilsen. Many had no idea they had just accepted an invitation back to the flat of a man who would become known as the Muswell Hill Murderer. But what made this case truly unforgettable wasn't simply the murders. It was what Dennis Nilsen did afterwards. In today's true crime deep dive, we're breaking down the entire case from start to finish — including Dennis Nilsen's childhood, his military career, the escalation of his fantasies, the disappearances of his victims, how he lived alongside their bodies for months, the gruesome attempts to dispose of the remains, the blocked drains that ultimately exposed him, the forensic investigation, his shocking confession, the criminal psychology behind the murders, the trial, the sentencing, and the legacy of one of Britain's most disturbing serial killers. This isn't just the story of a serial killer. It's the story of obsession, loneliness, manipulation, and the terrifying double life of a man who appeared completely ordinary to those around him. When detectives finally entered Nilsen's flat, they uncovered evidence that would become one of the most shocking crime scenes in British history. The investigation revealed a level of deception and ritualistic behaviour that continues to fascinate criminologists, psychologists, and true crime researchers decades later. Behind every victim was a person whose life mattered. Many of the young men Dennis Nilsen targeted were vulnerable, isolated, or estranged from their families, meaning some disappeared without anyone immediately realising they were gone. Their stories deserve to be remembered just as much as the man who took them. This case explores criminal psychology, serial homicide, forensic investigation, victimology, behavioural analysis, criminal profiling, police investigation, forensic evidence, and the devastating impact these crimes had on victims' families across Britain. If you enjoy disturbing true crime documentaries, solved murder cases, serial killer documentaries, criminal psychology, forensic investigations, and long-form true crime deep dives, you're in the right place. I'd love to hear your thoughts below. Do you think Dennis Nilsen could have been caught sooner, or was it inevitable that his crimes would only come to light when something finally went wrong? SUBSCRIBE HERE: TRUE CRIME PLAYLIST: • True Crime and Makeup MY PREVIOUS VIDEO: • They Let Him Out… And Women Started Dying IF YOU LIKED THIS ONE: • Biggest Manhunt in Scottish Criminal histo... PRODUCTS: *EYES:* Stacey Marie X B Perfect Cosmetics *MASCARA:* Milani Highly Rated Lash Extension *EYELINER:* NYX Liquid Liner in RED *FACE:* Foundation: HNB Silky Matte Weightless Foundation CONCEALER: HNB Soft Focus Concealer Contour/Bronzer: Collection Cosmetics Liquid Contour Wand Blush: Rhode Pocket Blush – Toasted Teddy Powder Bronzer: Milani Baked Bronzer Powder Blush: Patrick Ta Major Headlines Blush "She Left Me On Red" *LIPS:* Amazon Liquid Lipsticks (Deep Red): LIP LINER: Charlotte Tilbury Pillow Talk Lip Cheat LIPSTICK: Fenty Gloss Bomb Stix Dennis Nilsen, Dennis Nilsen documentary, Dennis Nilsen explained, Dennis Nilsen case, Muswell Hill murderer, Muswell Hill murders, Muswell Hill serial killer, Dennis Nilsen victims, Cranley Gardens, Melrose Avenue, serial killer documentary, British serial killer, UK true crime, true crime documentary, disturbing true crime, solved true crime, criminal psychology, forensic investigation, murder documentary, crime documentary, criminal profiling, real crime stories, long form true crime, true crime and makeup, true crime 2026 #DennisNilsen #TrueCrime #DennisNilsenDocumentary #SerialKiller #BritishTrueCrime #CrimeDocumentary #TrueCrimeDocumentary #CriminalPsychology #ForensicInvestigation #MuswellHill #SolvedCases #DarkTrueCrime #UKTrueCrime #TrueCrimeCommunity #TrueCrimeAndMakeup

Influencer bio

Welcome to my True Crime & Makeup channel! My name is Anna, I am a certified yapper who decided to post True Crime content on the internet one day! I post twice a week, every single week on Wednesday's and Sundays. If you like true crime then I absolutely suggest you subscribe and put the notification bell on! FOLLOW ME ON SOCIAL MEDIA!!! Instagram- annatempleton__ Makeup Instagram- annatempleton_makeup_ Tiktok- annatempleton__ #truecrimeandmakeup #truecrimedocumentary #truecrimepodcast #truecrimestories #solvedtruecrime #unsolveddisappearances #unsolvedmystery #truecrimeandmakeup #makeupandtruecrime #crime #history #historicaltruecrime #historicaltrials #crimegenre #truecrimeallthetime #mysteryandmakeup

Collaboration metrics

Post views14.4k
Post EMV $539

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 99.5%
  • Carousels: 0.5%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers BPerfect Cosmetics are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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BPerfect Cosmetics's influencers average views (TikTok)

Based on each influencer's average views per post

<1K60.5%
1K-5K23.7%
5K-10K6.6%
10K-50K6.8%
50K-100K1.4%
100K-500K0.8%
500K+0.2%

With 60.6% of partnerships featuring creators averaging <1K views, BPerfect Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.5M avg views/post):

iammisskda x BPerfect Cosmetics

iammisskda
@iammisskda
28 Nov, 25
110.6k
1.5k
[...] my honeys 💕💕💕💕💕 Brand: @BPerfect Cosmetics x Katie Daley Strawberry Loose [...]

Influencer bio

katiedaleymua@hotmail.co.uk "THE GIRL THAT BAKES"

Collaboration metrics

Post views110.6k
Post EMV $2.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

the__wallaces x BPerfect Cosmetics

the__wallaces
@the__wallaces
18 Jun, 26
11.2k
339
Code BPKATY over on the @BPerfect Cosmetics website @Annalivia McGivern 🫶🏻

Influencer bio

Family• Lifestyle• English x Northern Irish 📧thewallaces1@yahoo.com Insta - The Wallaces Facebook - Katy Wallace You Tube - The Wallaces

Collaboration metrics

Post views11.2k
Post EMV $241

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BPerfect Cosmetics's repeat partnerships

Out of 3.3k unique influencers in our dataset, 699 of them (21%) posted content for BPerfect Cosmetics in 3 or more separate calendar months. The most consistent partner is @nicdrane, who has collaborated across 12 months with 120 total posts.

Here are 3 examples of BPerfect Cosmetics's repeat influencer partnerships, with links to the sponsored content.

nicdrane x BPerfect Cosmetics

nicdrane
@nicdrane
21 Oct, 25
6.6k
12
[...] a multi use product! @BPerfect Cosmetics #bperfect #mrsglam [...]
nicdrane
@nicdrane
22 Nov, 25
4.5k
10
[...] is just craaaazy!! @BPerfect Cosmetics #bperfectcosmetics [...]
nicdrane
@nicdrane
23 Dec, 25
4.4k
48
[...] a stunning collection! @BPerfect Cosmetics @Annalivia McGivern [...]

helensbitsandbobs x BPerfect Cosmetics

helensbitsandbobs
@helensbitsandbobs
05 Nov, 25
178.4k
367
[...] YOURS TODAY FOR 26 EURO BPerfect Cosmetics Ultimate Mystery bundle [...]
helensbitsandbobs
@helensbitsandbobs
03 Feb, 26
104.4k
360
[...] #beauty #foryourepage @BPerfect Cosmetics
helensbitsandbobs
@helensbitsandbobs
04 Feb, 26
11.4k
48
BACK IN STOCK !!! BPerfect Cosmetics The Lip & Eye collection [...]

xbeckypricex x BPerfect Cosmetics

xbeckypricex
@xbeckypricex
28 Sep, 26
3.3k
1
@BPerfect Cosmetics #bperfect #foryoudays [...]
xbeckypricex
@xbeckypricex
18 Sep, 26
1.7k
6
@BPerfect Cosmetics #bperfect [...]
xbeckypricex
@xbeckypricex
14 Mar, 26
1.3k
4
[...] #Mysterybundle from @BPerfect Cosmetics 💄 #springsale #bperfect [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United Kingdom is where BPerfect Cosmetics had the most influencer activity. 47.5% of their live influencer content in the last 12 months was posted by British influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (18.6%)
  • Ireland (13%)
  • India (3.2%)
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BPerfect Cosmetics's influencer activity by market

United Kingdom47.5%
United States18.6%
Ireland13.0%
India3.2%
Brazil2.0%
Other15.7%

Here is another example of BPerfect Cosmetics collaborating with an influencer in United Kingdom.

carly_rebecca x BPerfect Cosmetics

carly_rebecca
@carly_rebecca
29 Mar, 26
1.7M
4.4k
Soft Glam by Elf @BPerfect Cosmetics I’m sold!! #concealer #makeup #elf [...]

BPerfect Cosmetics's influencer activity vs. related brands

MADE BY MITCHELL and Sigma Beauty compete with BPerfect Cosmetics in artistry-driven makeup that thrives on tutorials, bold looks, and creator-led education. These brands frequently appear in the same influencer product rotations and pro-style content.

Total influencer content

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BPerfect Cosmetics vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

BPerfect Cosmetics
MADE BY MITCHELL
Sigma Beauty
13.5k14.6k3.1k

MADE BY MITCHELL leads with 14.6k sponsored posts, marginally ahead of BPerfect Cosmetics (13.5k posts) and Sigma Beauty (3.1k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs.

By social platform

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BPerfect Cosmetics vs. related brands influencer activity (by social platform)

Sponsored posts by platform

BPerfect Cosmetics
MADE BY MITCHELL
Sigma Beauty
1.7k1.6k43011.8k13.1k1.5k2301.2kInstagramTikTokYouTube

BPerfect Cosmetics leads on Instagram, while MADE BY MITCHELL has the most activity on TikTok and Sigma Beauty has the most activity on YouTube. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.1k, BPerfect Cosmetics at 11.8k, Sigma Beauty at 1.5k posts. BPerfect Cosmetics's activity is particularly concentrated on TikTok. Sigma Beauty has far more YouTube posts than BPerfect Cosmetics and MADE BY MITCHELL, while BPerfect Cosmetics and MADE BY MITCHELL have far more TikTok posts than Sigma Beauty.

By geographical market

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BPerfect Cosmetics vs. related brands influencer activity (by country)

Estimated sponsored posts in BPerfect Cosmetics's top markets

BPerfect Cosmetics
MADE BY MITCHELL
Sigma Beauty
6.4k4.0k2072.5k5.9k1.8k1.8k4390United KingdomUnited StatesIreland

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (6.4k posts, 47.5%), Ireland (1.8k posts, 13%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.9k posts, 40.2%), Brazil (571 posts, 3.9%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 6.4k posts (47.5%), MADE BY MITCHELL at 4k posts (27.5%), Sigma Beauty at 207 posts (6.6%). BPerfect Cosmetics's strength in United Kingdom may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

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