Ohuhu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by Ohuhu over the last 12 months.
This report breaks down where & how Ohuhu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ohuhu, see here: Ohuhu influencers.
Influencer activity throughout the year
Ohuhu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ohuhu's influencer activity by month
Number of sponsored posts
Ohuhu's sponsored post volume peaks in December with 757 posts, 70% higher than the monthly average of 445. April recorded the lowest activity at 181 posts, 59% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ohuhu's sponsored influencer collaborations break down by social platform:
- TikTok: 4.3k posts (81.3%)
- YouTube: 996 posts (18.7%)
Ohuhu's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ohuhu.
Here are 2 examples of Ohuhu's recent sponsored collaborations (one each for TikTok, YouTube).
mireyacolors x Ohuhu
Influencer bio
Coloring book techniques, Disney mashups, arts and crafts, cozy hobbies. What I use 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nokki x Ohuhu
Influencer bio
A picture is being drawn.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ohuhu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ohuhu's influencers average views (TikTok)
Based on each influencer's average views per post
Ohuhu's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
relajarteconarte x Ohuhu
Influencer bio
Bienvenidx a mi espacio seguro ✨🖍️💖 Vamos a crear juntos (colaboraciones) ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
nataliejennaa x Ohuhu
Influencer bio
FL☀️ lifestyle + creator of nat's patch🌷 💌nataliejenna11@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ohuhu's repeat partnerships
Out of 1.6k unique influencers in our dataset, 242 of them (15%) posted content for Ohuhu in 3 or more separate calendar months. The most consistent partner is @lplucasarts, who has collaborated across 12 months with 17 total posts.
Here are 3 examples of Ohuhu's repeat influencer partnerships, with links to the sponsored content.
lplucasarts x Ohuhu
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] get a 10% discount on all the @Ohuhuart....](https://images.od.modash.io/47363ee14db0ee15a21479fe9a7f965b94574eae)
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] using the right combination. Ohuhu Black....](https://images.od.modash.io/d8cbb0edbdf19f7f294277fccec0510bb06f9fd8)
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] In this illustration I used Ohuhu alcohol....](https://images.od.modash.io/2511f890d872a3eb5af64844bd68d43215d3d5b4)
cozyartbymik x Ohuhu
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] My absolute favorite!!! 🤩💖 @Ohuhuart....](https://images.od.modash.io/7d4084f67972f9f7fd52d87d0d9ae275bf8b34cd)
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] kitty page 🤭💖 @Hikaru Kotz @Ohuhuart....](https://images.od.modash.io/bb32329ea25c96afd4a16662289f592da6ac9db6)
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] @Vivi Tinta Coloring Book @Ohuhuart #ohuhu....](https://images.od.modash.io/c385dc988559abb12f941d54a391a68155034f9d)
KwikDraw35 x Ohuhu
![YouTube post by @KwikDraw35 for Ohuhu. Caption reads: [...] #art #twitch #twitchstreamer OHUHU Markers....](https://images.od.modash.io/bc6a8a680f4e29335ba91255ca70197289a926ca)
![YouTube post by @KwikDraw35 for Ohuhu. Caption reads: [...] fineliners! #art #drawing OHUHU Markers 🎨....](https://images.od.modash.io/a30ecaef3c3f944f13a9727a7b2cb7fbd585fb0f)
![YouTube post by @KwikDraw35 for Ohuhu. Caption reads: [...] #nfl #art #fantasyfootball OHUHU Markers 🎨....](https://images.od.modash.io/f18dd5f6dc8fc6ae8315ebdfd5bfe3fa8a270450)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ohuhu had the most influencer activity. 35.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (12.5%)
- Brazil (10.2%)
- United Kingdom (5.1%)
Ohuhu's influencer activity by market
Here is another example of Ohuhu collaborating with an influencer in United States.
KwikDraw35 x Ohuhu
Ohuhu's influencer activity vs. related brands
Ohuhu’s creator ecosystem overlaps with hobby and creative-product audiences; Emalla Official and Sanrio are the closest list benchmarks for giftable, creator-friendly hobby content and community-driven promotions.
Total influencer content
Ohuhu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EMALLA Official leads with 6k sponsored posts, marginally ahead of Ohuhu (5.3k posts) and Sanrio (3.8k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs.
By social platform
Ohuhu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ohuhu leads on TikTok and YouTube, while EMALLA Official leads on Instagram. The gap is most notable on TikTok, with Ohuhu at 4.3k, Sanrio at 951, EMALLA Official at 20 posts. Ohuhu's activity is particularly concentrated on TikTok. Posting varies widely by platform: EMALLA Official has far more Instagram posts, while Ohuhu has far more TikTok and YouTube posts.
By geographical market
Ohuhu vs. related brands influencer activity (by country)
Estimated sponsored posts in Ohuhu's top markets
Ohuhu has the highest estimated sponsored-post volume in United States (1.9k posts, 35.4%), India (667 posts, 12.5%), while Sanrio has the highest estimated sponsored-post volume in Japan (1.1k posts, 27.6%), China (410 posts, 10.7%), suggesting a Asia focus, while EMALLA Official has the highest estimated sponsored-post volume in Brazil (754 posts, 12.6%), Mexico (551 posts, 9.2%). Looking at United States specifically, the split is Ohuhu at 1.9k posts (35.4%), EMALLA Official at 1.8k posts (29.4%), Sanrio at 923 posts (24.1%). Ohuhu's strength in United States may indicate a home-market focus, while EMALLA Official shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- EMALLA Official's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- Summer Fridays's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.