Ohuhu Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.3k pieces of influencer content sponsored by Ohuhu over the last 12 months.

This report breaks down where & how Ohuhu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ohuhu, see here: Ohuhu influencers.

Influencer activity throughout the year

Ohuhu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ohuhu's influencer output appears relatively consistent throughout the year, averaging about 523 sponsored posts per month. December recorded the highest volume at 803 posts (54% above average), while July was the quietest at 253 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ohuhu's sponsored influencer collaborations break down by social platform:

• TikTok: 4.9k posts (78.1%)
• YouTube: 1.4k posts (21.9%)

TikTok influencer marketing is a clear focus for Ohuhu.

Here are 2 examples of Ohuhu's recent sponsored collaborations (one each for TikTok, YouTube).

mireyacolors x Ohuhu

mireyacolors

@mireyacolors

11 Sep, 25

2.9M

112k

Fixing mistakes with Ohuhu acrylic paint markers #ohuhumarkers [...]

Influencer bio

Coloring book techniques, Disney mashups, arts and crafts, cozy hobbies. What I use 👇

Collaboration metrics

Post views2.9M

Post EMV $63.6k

More influencer data

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FunnSkill1 x Ohuhu

FunnSkill1

@FunnSkill1

14 Nov, 25

5.6M

118k

[...] pencils ✨Mont marte skin tone colours ✨Ohuhu Honolulu markers ✨ Sakura gel pen white [...]

Influencer bio

😀Welcome to my channel😀!!!! I do art and other stuff🎇........ 🌟 realism artist 🌟 she/her 🌟 self-taught (learned basics from mother) 🌟 my lil sister also does art on this channel 🌟 I upload one or two times a week (Tuesday, Friday or Saturday) For more content, make sure to subscribe to my channel🔔💖. If it takes more time🕐 for me to upload my video, be sure to know that I am giving my best efforts in the making and editing of my video😃. For business contact me on Gmail funnskill1@gmail.com Thank you for viewing my channel😊!!!

Collaboration metrics

Post views5.6M

Post EMV $180.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.7% of partnerships featuring creators averaging 1K-5K views, Ohuhu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

relajarteconarte x Ohuhu

relajarteconarte

@relajarteconarte

16 Feb, 26

53.1k

6.3k

Unboxing del set de marcadores de @Ohuhuart en colaboración con @Official Sanrio [...]

Influencer bio

Bienvenidx a mi espacio seguro ✨🖍️💖 Vamos a crear juntos (colabs) ⬇️ relajarteconartee@gmail.com

Collaboration metrics

Post views53.1k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

minju.png x Ohuhu

minju.png

@minju.png

22 Dec, 25

7.4k

723

[...] fruit during winter with the new Ohuhu kalalau acrylic markers set ! Use my [...]

Influencer bio

traditional art .ᐟ 20 yo ྀིྀི FR/ENG ˗ˏˋ self taught ˎˊ˗ ────୨ৎ────

Collaboration metrics

Post views7.4k

Post EMV $185

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ohuhu's repeat partnerships

MyColourfulCountryLife x Ohuhu

MyColourfulCountryLife

@MyColourfulCountryLife

25 Dec, 25

5.1k

282

[...] with code COUNTRYLIFE20 • Ohuhu - 10% off with code [...]

MyColourfulCountryLife

@MyColourfulCountryLife

24 Sep, 25

3.6k

409

Are Ohuhu’s new Soft Chisel Tip Markers [...]

MyColourfulCountryLife

@MyColourfulCountryLife

09 Nov, 25

2.9k

239

[...] with code COUNTRYLIFE20 • Ohuhu - 10% off with code [...]

cozyartbymik x Ohuhu

cozyartbymik

@cozyartbymik

29 Nov, 25

97.8k

591

[...] kitty page 🤭💖 @Hikaru Kotz @Ohuhuart #catmoments #coloringbook [...]

cozyartbymik

@cozyartbymik

22 Oct, 25

36.7k

663

[...] @Vivi Tinta Coloring Book @Ohuhuart #ohuhu #ohuhumarkers [...]

cozyartbymik

@cozyartbymik

29 Nov, 25

32.8k

376

[...] are too good to pass up!!!! #ohuhu #ohuhumarkers #ohuhuart [...]

lplucasarts x Ohuhu

lplucasarts

@lplucasarts

14 Feb, 26

457.5k

25.2k

[...] get a 10% discount on all the @Ohuhuart products at Ohuhu.com #craft [...]

lplucasarts

@lplucasarts

13 Jun, 26

423.3k

36.6k

[...] get a 10% discount on all the @Ohuhuart ucts at ohuhu.com [...]

lplucasarts

@lplucasarts

25 Sep, 25

380.5k

27.3k

[...] get a 10% discount on all the @Ohuhuart products at ohuhu.com [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.1%)
• United Kingdom (6.4%)
• Brazil (5.9%)

Here is another example of Ohuhu collaborating with an influencer in United States.

KwikDraw35 x Ohuhu

KwikDraw35

@KwikDraw35

02 Dec, 25

1.4M

6.9k

[...] #streamer #art #twitch #twitchstreamer OHUHU Markers 🎨 Ohuhu Website: Ohuhu Markers [...]

Ohuhu's influencer activity vs. related brands

Ohuhu targets creators and hobbyists (especially art/marker communities), overlapping with dokidokicosplay and EMALLA Official through adjacent maker, cosplay, and creative DIY audiences. These brands compete for attention in tutorial-heavy communities driven by UGC and creator recommendations.

Total influencer content

Ohuhu leads with 6.3k sponsored posts, significantly outpacing EMALLA Official (2.1k posts) and dokidokicosplay (1.3k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. Ohuhu has several times more total posts than dokidokicosplay and EMALLA Official.

By social platform

Ohuhu leads on TikTok and YouTube, while EMALLA Official leads on Instagram. The gap is most notable on TikTok, with Ohuhu at 4.9k, dokidokicosplay at 262, EMALLA Official at 22 posts. Ohuhu's activity is particularly concentrated on TikTok. Platform mix differs widely: Ohuhu leads by several times on TikTok and YouTube, while dokidokicosplay and EMALLA Official have far more Instagram posts than Ohuhu.

By geographical market

Ohuhu has the highest estimated sponsored-post volume in United States (2.6k posts, 40.9%), India (573 posts, 9.1%), United Kingdom (403 posts, 6.4%), while EMALLA Official has the highest estimated sponsored-post volume in Brazil (255 posts, 12.1%), Mexico (177 posts, 8.4%), while dokidokicosplay leads in Germany with 106 posts (8.4%). Looking at United States specifically, the split is Ohuhu at 2.6k posts (40.9%), EMALLA Official at 562 posts (26.7%), dokidokicosplay at 475 posts (37.7%). Ohuhu's strength in United States and United Kingdom may indicate a home-market focus, while EMALLA Official shows broader regional investment.