Ohuhu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.8k pieces of influencer content sponsored by Ohuhu over the last 12 months.
This report breaks down where & how Ohuhu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ohuhu, see here: Ohuhu influencers.
Influencer activity throughout the year
Ohuhu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ohuhu's influencer activity by month
Number of sponsored posts
Ohuhu's influencer output appears relatively consistent throughout the year, averaging about 560 sponsored posts per month. December recorded the highest volume at 803 posts (43% above average), while July was the quietest at 427 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ohuhu's sponsored influencer collaborations break down by social platform:
- TikTok: 5.2k posts (76.1%)
- YouTube: 1.6k posts (23.9%)
Ohuhu's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Ohuhu.
Here are 2 examples of Ohuhu's recent sponsored collaborations (one each for TikTok, YouTube).
itspoli_ x Ohuhu
Influencer bio
📍Murciaseremanga, 13-14-15 Nov📍 🛍️MI TIENDA ONLINE🎨⬇️
Collaboration metrics
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lplucasarts x Ohuhu
![YouTube post by @lplucasarts for Ohuhu. Caption reads: [...] to get a 10% discount on all the OHUHU....](https://images.od.modash.io/e6a19941bffa4da7a6e8f16754bdb5c7fcb2247a)
Influencer bio
An artist making fun of art.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ohuhu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ohuhu's influencers average views (TikTok)
Based on each influencer's average views per post
Ohuhu's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
relajarteconarte x Ohuhu
Influencer bio
Bienvenidx a mi espacio seguro ✨🖍️💖 Vamos a crear juntos (colabs) ⬇️ relajarteconartee@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
melissacolours x Ohuhu
Influencer bio
coloring the stress away 🖍🎨 (it's not working but at least i'm having fun i guess) ✉️ melissacolours@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ohuhu's repeat partnerships
Out of 1.9K unique influencers in our dataset, 301 of them (15%) posted content for Ohuhu in 3 or more separate calendar months. The most consistent partner is @MyColourfulCountryLife, who has collaborated across 13 months with 126 total posts.
Here are 3 examples of Ohuhu's repeat influencer partnerships, with links to the sponsored content.
MyColourfulCountryLife x Ohuhu
![YouTube post by @MyColourfulCountryLife for Ohuhu. Caption reads: [...] with code COUNTRYLIFE20 • Ohuhu - 10% off....](https://images.od.modash.io/abeb4078f2806f03082495fee2e75ddc7ee63bff)
![YouTube post by @MyColourfulCountryLife for Ohuhu. Caption reads: [...] with code *COUNTRYLIFE20* • Ohuhu – 10% off....](https://images.od.modash.io/5d027507ff6f6a041cecb2927f6bf74fa501c170)
![YouTube post by @MyColourfulCountryLife for Ohuhu. Caption reads: [...] with code *COUNTRYLIFE20* • Ohuhu – 10% off....](https://images.od.modash.io/03f494c1ec3335079153692be457e4c8a851c4bd)
cozyartbymik x Ohuhu
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] kitty page 🤭💖 @Hikaru Kotz @Ohuhuart....](https://images.od.modash.io/bb32329ea25c96afd4a16662289f592da6ac9db6)
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] @Vivi Tinta Coloring Book @Ohuhuart #ohuhu....](https://images.od.modash.io/c385dc988559abb12f941d54a391a68155034f9d)
![TikTok post by @cozyartbymik for Ohuhu. Caption reads: [...] are too good to pass up!!!! #ohuhu....](https://images.od.modash.io/117157a30b0a5fe33d3f8826eacec1721a2e564b)
lplucasarts x Ohuhu
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] get a 10% discount on all the @Ohuhuart ucts....](https://images.od.modash.io/82757b4e6895028dadaeef06d25f190065af0f58)
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] get a 10% discount on all the @Ohuhuart....](https://images.od.modash.io/47363ee14db0ee15a21479fe9a7f965b94574eae)
![TikTok post by @lplucasarts for Ohuhu. Caption reads: [...] get a 10% discount on all the @Ohuhuart....](https://images.od.modash.io/d5331d603836ef0084aaa512889201a3ed73fdf2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ohuhu had the most influencer activity. 40.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (9.4%)
- India (8.1%)
- United Kingdom (7%)
Ohuhu's influencer activity by market
Here is another example of Ohuhu collaborating with an influencer in United States.
kittsunecake17 x Ohuhu
Ohuhu's influencer activity vs. related brands
Ohuhu’s art/craft supplies audience aligns closely with Altenew’s paper-crafting community and HTVRONT’s DIY maker market, where influencers drive product demos and project tutorials.
Total influencer content
Ohuhu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ohuhu leads with 6.8K sponsored posts, significantly outpacing Altenew (2.5K posts) and HTVRONT (1.2K posts). Across all three brands, the average volume is 3.5K posts, indicating mature, scaled influencer programs. Ohuhu has 6,794 posts, which is more than double Altenew’s 2,545 and far above HTVRONT’s 1,180.
By social platform
Ohuhu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ohuhu leads on TikTok and YouTube, while Altenew leads on Instagram. The gap is most notable on TikTok, with Ohuhu at 5.2K, HTVRONT at 448, Altenew at 8 posts. Ohuhu's activity is particularly concentrated on TikTok. On TikTok, Ohuhu has 5,169 posts, which is more than ten times Altenew’s 8 and well above HTVRONT’s 448.
By geographical market
Ohuhu vs. related brands influencer activity (by country)
Estimated sponsored posts in Ohuhu's top markets
Ohuhu has the highest estimated sponsored-post volume in United States (2.7K posts, 40.3%), Brazil (639 posts, 9.4%), India (550 posts, 8.1%), while Altenew has the highest estimated sponsored-post volume in United Kingdom (211 posts, 8.3%), Canada (135 posts, 5.3%). Looking at United States specifically, the split is Ohuhu at 2.7K posts (40.3%), Altenew at 1.7K posts (66.3%), HTVRONT at 780 posts (66.1%). Ohuhu's strength in United States may indicate a home-market focus, while Altenew shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ooni's Influencer Marketing Strategy
- sallve's Influencer Marketing Strategy
- ChicMe's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Pepax Official's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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