We analyzed 5.6k pieces of influencer content sponsored by Ohuhu over the last 12 months.
This report breaks down where & how Ohuhu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ohuhu, see here: Ohuhu influencers.
Ohuhu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ohuhu's sponsored post volume peaks in December with 768 posts, 65% higher than the monthly average of 465. February recorded the lowest activity at 306 posts, 34% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ohuhu's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ohuhu.
Here are 2 examples of Ohuhu's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Coloring book techniques, anything arts and crafts, cozy hobbies. What I use 👇
Collaboration metrics
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Influencer bio
Art challenges, tutorials and more <3 Hi there! I’m Noa, I’m glad you’re here and i hope i can inspire you! Instagram & TikTok : @surrealart_noa Roblox: sunney9052 copyright infringement: Please don’t publish my art content without my permission!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Ohuhu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Ohuhu's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (850.6k avg views/post):
Influencer bio
your internet art big sis 📍London 📥 bronagh@monraemanagement.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
✎ creating art and filling sketchbooks 📩 winteralar@gmail.com
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 232 of them (14%) posted content for Ohuhu in 3 or more separate calendar months. The most consistent partner is @cozyartbymik, who has collaborated across 12 months with 108 total posts.
Here are 3 examples of Ohuhu's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ohuhu had the most influencer activity. 37% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ohuhu collaborating with an influencer in Brazil.
Ohuhu competes for the creator/DIY audience with brands like EMALLA Official and Vograce that serve adjacent crafting and maker needs. These brands are frequently marketed through artist demos, unboxings, and project-based influencer content.
Total sponsored posts tracked (last 12 months)
EMALLA Official leads with 7.1k sponsored posts, notably outpacing Ohuhu (5.6k posts) and Vograce (1.3k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Ohuhu leads on TikTok and YouTube, while EMALLA Official leads on Instagram. The gap is most notable on Instagram, with EMALLA Official at 7.1k, Vograce at 940, Ohuhu at 0 posts. Ohuhu's activity is particularly concentrated on TikTok. EMALLA Official has far more Instagram posts than Ohuhu and Vograce, while Ohuhu has far more TikTok and YouTube posts than EMALLA Official and Vograce.
Estimated sponsored posts in Ohuhu's top markets
EMALLA Official has the highest estimated sponsored-post volume in United States (2.1k posts, 29.6%), Brazil (922 posts, 13%), Mexico (702 posts, 9.9%), suggesting a North America focus, while Ohuhu leads in India with 721 posts (12.8%). Looking at United States specifically, the split is EMALLA Official at 2.1k posts (29.6%), Ohuhu at 2.1k posts (37%), Vograce at 751 posts (56.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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