Summer Fridays Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by Summer Fridays over the last 12 months.
This report breaks down where & how Summer Fridays invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Summer Fridays, see here: Summer Fridays influencers.
Influencer activity throughout the year
Summer Fridays's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Summer Fridays's influencer activity by month
Number of sponsored posts
Summer Fridays's sponsored post volume appears to trend upward over the 12-month period, rising from 417 posts in January to 549 in December. The peak month, December, reached 549 posts, 73% higher than the monthly average of 317.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Summer Fridays's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (68.2%)
- Instagram: 1.2k posts (31.6%)
- YouTube: 10 posts (0.3%)
Summer Fridays's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Summer Fridays.
Here are 3 examples of Summer Fridays's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aysubassar x Summer Fridays
![Instagram post by @aysubassar for Summer Fridays. Caption reads: [...]
Glazing milk @rhode
Skin tint....](https://images.od.modash.io/910fa5dabeebefd64640dad8b76fedb06cddcd32)
Influencer bio
aysu@communesocial.co ✉️
Collaboration metrics
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aysubasar x Summer Fridays
![TikTok post by @aysubasar for Summer Fridays. Caption reads: [...] Glazing milk @rhode skin Skin tint @Summer....](https://images.od.modash.io/a4be6113bf552bfa7d614d9a9877c187ea82a5be)
Influencer bio
aysu@communesocial.co✉️
Collaboration metrics
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AdriDuran x Summer Fridays
Influencer bio
New videos every day!!! ✨🧚🏽♀️🦋 Sub to join the fun 🫶🏼 Instagram: @ADRIDURAN Business/PR: adriduranbeauty@gmail.com Goal: 75K ✨ 💄 Welcome to Adri’s Beauty Corner! 🌟 Your go-to channel for discovering the best beauty products at Sephora, new product launches, and expert skincare tips! With 5 years of Sephora experience and a passion for breaking down complex ingredients into easy-to-understand advice, I’m here to help you make informed decisions for your beauty routine. ✨ What You’ll Find Here: Sephora product recommendations Must-have makeup for dry skin New Sephora releases & sale advice Relatable 'Shopping at Sephora Be Like..' series 💖 My goal is to help you feel confident in choosing products that work for you! Hit subscribe for daily videos packed with beauty tips, tutorials, and shopping guides. 👀 Popular Series: “Best Foundations for Dry Skin at Sephora” “New at Sephora” “Shopping at Sephora Be Like...” Let’s explore the beauty world together, one Sephora bag at a time!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Summer Fridays are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Summer Fridays's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.1% of partnerships featuring creators averaging <1K views, Summer Fridays's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
emiliekiser x Summer Fridays
![TikTok post by @emiliekiser for Summer Fridays. Caption reads: [...] #dayinmylife #newbornmom @Summer Fridays....](https://images.od.modash.io/2ee901b1addb7f4b5d421ac0cd0aee0024e4e59f)
Influencer bio
27🧚🏼♀️🍓🩰✨ JUST SHARING MY LIFE! Mom to Trigg & Teddy 💌 teamemilie@smithsaint.com ON IG & YT🫶🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
eveagajann x Summer Fridays
![TikTok post by @eveagajann for Summer Fridays. Caption reads: [...] we need more neutral/cool shades!🤎 @Summer....](https://images.od.modash.io/0550739e3e88fcd2230489e2045fefea10af296e)
Influencer bio
✨brutally honest beauty lover✨ south fl | 21 | ✡︎ 💌 PR : eveagajanpr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Summer Fridays's repeat partnerships
Out of 2.5k unique influencers in our dataset, 116 of them (5%) posted content for Summer Fridays in 3 or more separate calendar months. The most consistent partner is @evamm55, who has collaborated across 10 months with 32 total posts.
Here are 3 examples of Summer Fridays's repeat influencer partnerships, with links to the sponsored content.
evamm55 x Summer Fridays
![Instagram post by @evamm55 for Summer Fridays. Caption reads: [...] Skin Tint in shade 4
@summerfridays....](https://images.od.modash.io/886705da8cd3b25a057c1b256ae5bb6a6be47390)
a_user765 x Summer Fridays
![TikTok post by @a_user765 for Summer Fridays. Caption reads: [...] collection is complete💗 @Summer Fridays....](https://images.od.modash.io/8f2d41088349d4e376c79a7319d5c736f2d4406d)
![TikTok post by @a_user765 for Summer Fridays. Caption reads: [...] lip balm lover needs🤍 @Summer Fridays....](https://images.od.modash.io/3da2fa4ddda684a8a487da5a51a62bd746eecfe4)
realangelapark x Summer Fridays
![Instagram post by @realangelapark for Summer Fridays. Caption reads: [...] ☁️🎀🛁🫧 Available @summerfridays Ad.](https://images.od.modash.io/088dbd1b9727180761f3e57c3e69197b6cff4e00)
![Instagram post by @realangelapark for Summer Fridays. Caption reads: [...] and glowy! Love both my Summer Fridays....](https://images.od.modash.io/3547ad99a9208f21d5cf78430d6b01cb88d44f41)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Summer Fridays had the most influencer activity. 55.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- France (5.1%)
- Canada (4.7%)
Summer Fridays's influencer activity by market
Here is another example of Summer Fridays collaborating with an influencer in United States.
daniellamagee x Summer Fridays
Summer Fridays's influencer activity vs. related brands
Summer Fridays competes closely with Rhode Skin for minimalist, aesthetic skincare that spreads via creator seeding and viral hero products. Glow Recipe is a neighboring “fun but effective” skincare brand that competes for the same routine-based, social-first audience.
Total influencer content
Summer Fridays vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 5.5k sponsored posts, significantly outpacing Summer Fridays (3.8k posts) and Rhode Skin (2.4k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. Glow Recipe has notably more total posts than Summer Fridays and Rhode Skin.
By social platform
Summer Fridays vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Summer Fridays leads on Instagram, while Glow Recipe has the most activity on TikTok and Rhode Skin has the most activity on YouTube. The gap is most notable on TikTok, with Glow Recipe at 4.6k, Summer Fridays at 2.6k, Rhode Skin at 1.6k posts. Glow Recipe's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has notably more posts than Summer Fridays and Rhode Skin.
By geographical market
Summer Fridays vs. related brands influencer activity (by country)
Estimated sponsored posts in Summer Fridays's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (2.8k posts, 51.5%), United Kingdom (492 posts, 8.9%), Brazil (403 posts, 7.3%), while Summer Fridays leads in France with 194 posts (5.1%). Looking at United States specifically, the split is Glow Recipe at 2.8k posts (51.5%), Summer Fridays at 2.1k posts (55.4%), Rhode Skin at 1k posts (42.2%). Summer Fridays's strength in France may indicate a home-market focus, while Glow Recipe shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Rhode Skin's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- Stanley 1913's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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