Summer Fridays Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.8k pieces of influencer content sponsored by Summer Fridays over the last 12 months.
This report breaks down where & how Summer Fridays invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Summer Fridays, see here: Summer Fridays influencers.
Influencer activity throughout the year
Summer Fridays's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Summer Fridays's influencer activity by month
Number of sponsored posts
Summer Fridays's sponsored post volume peaks in February with 1.9k posts, 68% higher than the monthly average of 1.2k. May recorded the lowest activity at 444 posts, 61% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Summer Fridays's sponsored influencer collaborations break down by social platform:
- TikTok: 8.6k posts (62.2%)
- Instagram: 5.2k posts (37.4%)
- YouTube: 43 posts (0.3%)
Summer Fridays's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Summer Fridays.
Here are 3 examples of Summer Fridays's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aysubassar x Summer Fridays
![Instagram post by @aysubassar for Summer Fridays. Caption reads: [...] Glazing milk @rhode Skin tint @summerfridays....](https://images.od.modash.io/910fa5dabeebefd64640dad8b76fedb06cddcd32)
Influencer bio
another story loading.. aysubasar@multitalents.co 💌
Collaboration metrics
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becamichie x Summer Fridays
![TikTok post by @becamichie for Summer Fridays. Caption reads: [...] now?? Omg😭✨💖NYC==>JAPAN✈️ 🇯🇵 ✨✨@Summer....](https://images.od.modash.io/ca76e59c0d247f8cf098e85210e5efad2d76c237)
Influencer bio
TikTok is still here, but still follow me on Instagram lol beca@rangemp.com
Collaboration metrics
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KadijaAli x Summer Fridays
![YouTube post by @KadijaAli for Summer Fridays. Caption reads: [...] beam liquid blush and a swipe of....](https://images.od.modash.io/69e33edb1fc30f8e7e7a7794f2e8d29593c34be0)
Influencer bio
Welcome to my channel! 💌 @komi.talent | kaadijaa@komi.group
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Summer Fridays are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Summer Fridays's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 1K-5K views, Summer Fridays's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.4M avg views/post):
vvvvvvssssssx x Summer Fridays
Influencer bio
I like dogs and talking and books and dogs and the f word
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
emmmelizabeth x Summer Fridays
![TikTok post by @emmmelizabeth for Summer Fridays. Caption reads: [...] @Rare Beauty @Charlotte Tilbury @Summer....](https://images.od.modash.io/43ac38d9ca6b01cb5ae152e137fcb73a123becdb)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Summer Fridays's repeat partnerships
Out of 7.6k unique influencers in our dataset, 374 of them (5%) posted content for Summer Fridays in 3 or more separate calendar months. The most consistent partner is @laurenireland, who has collaborated across 11 months with 56 total posts.
Here are 3 examples of Summer Fridays's repeat influencer partnerships, with links to the sponsored content.
evamm55 x Summer Fridays
![Instagram post by @evamm55 for Summer Fridays. Caption reads: [...] Wednesday surprise from @summerfridays 💖 If....](https://images.od.modash.io/3b783da048d3f86ed5828381fbafcd73ad0214ba)
coffeewithaman x Summer Fridays
coffeewithaman x Summer Fridays
![TikTok post by @coffeewithaman for Summer Fridays. Caption reads: [...] new toasted marshmallow 😍 #summerfridays....](https://images.od.modash.io/9ebff645396b2cde7496558c716857a3320a6a26)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Summer Fridays had the most influencer activity. 53.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10%)
- Canada (6%)
- France (4.9%)
Summer Fridays's influencer activity by market
Here is another example of Summer Fridays collaborating with an influencer in United States.
daniellamagee x Summer Fridays
Summer Fridays's influencer activity vs. related brands
Rhode Skin and Glow Recipe compete with Summer Fridays for glow-oriented skincare customers, with comparable reliance on viral hero products and creator reviews to sustain demand.
Total influencer content
Summer Fridays vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Rhode Skin leads with 32.7k sponsored posts, significantly outpacing Glow Recipe (23.5k posts) and Summer Fridays (13.8k posts). Across all three brands, the average volume is 23.3k posts, indicating mature, scaled influencer programs. Rhode Skin has more than twice as many total posts as Summer Fridays.
By social platform
Summer Fridays vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Rhode Skin leads on Instagram and Glow Recipe leads on TikTok and YouTube. The gap is most notable on Instagram, with Rhode Skin at 13.8k, Summer Fridays at 5.2k, Glow Recipe at 3.5k posts. Glow Recipe's activity is particularly concentrated on TikTok. On TikTok, Rhode Skin and Glow Recipe each have more than twice as many posts as Summer Fridays.
By geographical market
Summer Fridays vs. related brands influencer activity (by country)
Estimated sponsored posts in Summer Fridays's top markets
Rhode Skin has the highest estimated sponsored-post volume in United States (12k posts, 37.6%), United Kingdom (2.8k posts, 8.5%), while Glow Recipe leads in Brazil with 2k posts (8.5%), while Summer Fridays leads in Canada with 830 posts (6%). Looking at United States specifically, the split is Rhode Skin at 12k posts (37.6%), Glow Recipe at 11k posts (45.6%), Summer Fridays at 7.5k posts (53.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Rhode Skin's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Cocoandeve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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