Summer Fridays Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 15.8k pieces of influencer content sponsored by Summer Fridays over the last 12 months.
This report breaks down where & how Summer Fridays invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Summer Fridays, see here: Summer Fridays influencers.
Influencer activity throughout the year
Summer Fridays's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Summer Fridays's influencer activity by month
Number of sponsored posts
Summer Fridays's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. February recorded the highest volume at 2k posts (50% above average), while July was the quietest at 909 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Summer Fridays's sponsored influencer collaborations break down by social platform:
- TikTok: 10.1k posts (64.1%)
- Instagram: 5.6k posts (35.4%)
- YouTube: 78 posts (0.5%)
Summer Fridays's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Summer Fridays.
Here are 3 examples of Summer Fridays's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gap x Summer Fridays
Influencer bio
Forever original. Since 1969. @gapkids
Collaboration metrics
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becamichie x Summer Fridays
![TikTok post by @becamichie for Summer Fridays. Caption reads: [...] now?? Omg😭✨💖NYC==>JAPAN✈️ 🇯🇵 ✨✨@Summer....](https://images.od.modash.io/ca76e59c0d247f8cf098e85210e5efad2d76c237)
Influencer bio
I just wanna have fun Beca@rangemp.com
Collaboration metrics
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freyaloren x Summer Fridays
![YouTube post by @freyaloren for Summer Fridays. Caption reads: [...] Cicaplast @LaRochePosayUKI Lip balm....](https://images.od.modash.io/1b856d487ebc43cd3c5f091641387dce1c438bc8)
Influencer bio
Just a girl obsessed with fashion, fitness and beauty (and also studying )💞 Become the best version of yourself🤍
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Summer Fridays are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Summer Fridays's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging <1K views, Summer Fridays's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 33.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.4M avg views/post):
vvvvvvssssssx x Summer Fridays
Influencer bio
I like dogs and talking and books and dogs and the f word
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
alexaago22 x Summer Fridays
![TikTok post by @alexaago22 for Summer Fridays. Caption reads: [...] to my summer makeup routine ✨ #summerfridays....](https://images.od.modash.io/070e35cdd2dc14d6da78a8b5b1ccb374022c2de5)
Influencer bio
chicago 💌contactalexaa@gmail.com
Collaboration metrics
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Summer Fridays's repeat partnerships
Out of 8.6k unique influencers in our dataset, 435 of them (5%) posted content for Summer Fridays in 3 or more separate calendar months. The most consistent partner is @laurenireland, who has collaborated across 12 months with 57 total posts.
Here are 3 examples of Summer Fridays's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x Summer Fridays
![TikTok post by @daniellamagee for Summer Fridays. Caption reads: [...] they’re gone again💋 @Summer Fridays....](https://images.od.modash.io/db66519b00f8125c98a48606a28931053ab8c93b)
evamm55 x Summer Fridays
![Instagram post by @evamm55 for Summer Fridays. Caption reads: [...] Wednesday surprise from @summerfridays 💖 If....](https://images.od.modash.io/3b783da048d3f86ed5828381fbafcd73ad0214ba)
nataleezyy x Summer Fridays
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] $12 FREAKING Dollars off @Summer Fridays?!....](https://images.od.modash.io/c9ab6e145faa8212f7f22e73600586b135c75384)
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] OBSESSED with these NEW @Summer Fridays....](https://images.od.modash.io/321461255e7c01f5818d7c77e544031bb62ec38e)
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] combo as much as I do but @Summer Fridays....](https://images.od.modash.io/d0954baae21117ffd297074b8145cf4cffa708e8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Summer Fridays had the most influencer activity. 52.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.5%)
- Canada (4.9%)
- Australia (4%)
Summer Fridays's influencer activity by market
Here is another example of Summer Fridays collaborating with an influencer in United States.
daniellamagee x Summer Fridays
Summer Fridays's influencer activity vs. related brands
Rhode Skin and Glossier compete with Summer Fridays for minimal, aesthetically driven skincare and beauty consumers. These brands are highly influencer-forward and often drive sales through viral hero products and UGC-friendly packaging.
Total influencer content
Summer Fridays vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Rhode Skin leads with 39.9k sponsored posts, significantly outpacing Summer Fridays (15.8k posts) and Glossier (4.8k posts). Across all three brands, the average volume is 20.1k posts, indicating mature, scaled influencer programs. Summer Fridays and Rhode Skin each have several times more posts than Glossier.
By social platform
Summer Fridays vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Rhode Skin leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Rhode Skin at 22.7k, Summer Fridays at 10.1k, Glossier at 3.4k posts. Glossier's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, Summer Fridays and Rhode Skin each have several times more posts than Glossier.
By geographical market
Summer Fridays vs. related brands influencer activity (by country)
Estimated sponsored posts in Summer Fridays's top markets
Rhode Skin has the highest estimated sponsored-post volume in United States (14k posts, 34.3%), United Kingdom (3.5k posts, 8.7%), Brazil (2.2k posts, 5.6%), while Summer Fridays leads in Canada with 774 posts (4.9%). Looking at United States specifically, the split is Rhode Skin at 14k posts (34.3%), Summer Fridays at 8.3k posts (52.7%), Glossier at 2.7k posts (55.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Rhode Skin's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Cocoandeve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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