Summer Fridays Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.9k pieces of influencer content sponsored by Summer Fridays over the last 12 months.
This report breaks down where & how Summer Fridays invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Summer Fridays, see here: Summer Fridays influencers.
Influencer activity throughout the year
Summer Fridays's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Summer Fridays's influencer activity by month
Number of sponsored posts
Summer Fridays's influencer output appears relatively consistent throughout the year, averaging about 989 sponsored posts per month. June recorded the highest volume at 1.6k posts (59% above average), while April was the quietest at 597 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Summer Fridays's sponsored influencer collaborations break down by social platform:
- TikTok: 10.4k posts (87.8%)
- Instagram: 1.4k posts (11.5%)
- YouTube: 85 posts (0.7%)
Summer Fridays's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Summer Fridays.
Here are 3 examples of Summer Fridays's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
acquired.style x Summer Fridays
![Instagram post by @acquired.style for Summer Fridays. Caption reads: [...] consistent! Also obsessed with the....](https://images.od.modash.io/bc35639d54608b70125da4774980a1f93c9c1772)
Influencer bio
NYC co-founder @phephe
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
daniella_britt x Summer Fridays
![TikTok post by @daniella_britt for Summer Fridays. Caption reads: [...] top of every Christmas list 🎀 The @Summer....](https://images.od.modash.io/0859f1f0bcf8c20025b4dcb921fc7eec9e7b2306)
Influencer bio
Hair, Makeup, Beauty💄 📍New York 💌Daniella@ellatheaffiliate.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
freyaloren x Summer Fridays
![YouTube post by @freyaloren for Summer Fridays. Caption reads: [...] Cicaplast @LaRochePosayUKI Lip balm....](https://images.od.modash.io/1b856d487ebc43cd3c5f091641387dce1c438bc8)
Influencer bio
Just a girl obsessed with fashion, fitness and beauty (and also studying )💞 Become the best version of yourself🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.3%
- Carousels: 2.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Summer Fridays are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Summer Fridays's influencers average views (TikTok)
Based on each influencer's average views per post
With 42% of partnerships featuring creators averaging <1K views, Summer Fridays's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.4M avg views/post):
vvvvvvssssssx x Summer Fridays
Influencer bio
Woof
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.9k avg views/post):
juliajuwels x Summer Fridays
Influencer bio
NYC/CT 🇧🇷 Jesus loves you <3 💌:juliajuwelsinfo@gmail.com Instagram: @JuliaJuwels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Summer Fridays's repeat partnerships
Out of 6.2k unique influencers in our dataset, 377 of them (6%) posted content for Summer Fridays in 3 or more separate calendar months. The most consistent partner is @daniellamagee, who has collaborated across 13 months with 251 total posts.
Here are 3 examples of Summer Fridays's repeat influencer partnerships, with links to the sponsored content.
daniellamagee x Summer Fridays
![TikTok post by @daniellamagee for Summer Fridays. Caption reads: [...] I’m obsessed 💖💋👛 @Summer Fridays....](https://images.od.modash.io/0d9e6f152905b86c1cc8952cc18b692034363bbe)
nataleezyy x Summer Fridays
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] $12 FREAKING Dollars off @Summer Fridays?!....](https://images.od.modash.io/c9ab6e145faa8212f7f22e73600586b135c75384)
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] OBSESSED with these NEW @Summer Fridays....](https://images.od.modash.io/321461255e7c01f5818d7c77e544031bb62ec38e)
![TikTok post by @nataleezyy for Summer Fridays. Caption reads: [...] combo as much as I do but @Summer Fridays....](https://images.od.modash.io/d0954baae21117ffd297074b8145cf4cffa708e8)
sarahy_navarrete x Summer Fridays
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Summer Fridays had the most influencer activity. 54.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.2%)
- France (6.2%)
- Canada (3.4%)
Summer Fridays's influencer activity by market
Here is another example of Summer Fridays collaborating with an influencer in United States.
daniellamagee x Summer Fridays
Summer Fridays's influencer activity vs. related brands
Rhode Skin and Glow Recipe are strong comparators to Summer Fridays in trendy skincare driven by hero products and viral routines. They compete for the same beauty-creator shelf space and social discovery channels.
Total influencer content
Summer Fridays vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Rhode Skin leads with 30k sponsored posts, significantly outpacing Glow Recipe (20.5k posts) and Summer Fridays (11.9k posts). Across all three brands, the average volume is 20.8k posts, indicating mature, scaled influencer programs. Rhode Skin has more than twice as many total posts as Summer Fridays.
By social platform
Summer Fridays vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Rhode Skin leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Rhode Skin at 22k, Glow Recipe at 17.1k, Summer Fridays at 10.4k posts. Summer Fridays's activity is particularly concentrated on TikTok. On Instagram, Rhode Skin has more than twice as many posts as Summer Fridays, and on YouTube Rhode Skin has more than three times as many posts as Glow Recipe.
By geographical market
Summer Fridays vs. related brands influencer activity (by country)
Estimated sponsored posts in Summer Fridays's top markets
Rhode Skin has the highest estimated sponsored-post volume in United States (13k posts, 42.6%), United Kingdom (2.6k posts, 8.6%), India (1.5k posts, 5.1%), while Glow Recipe leads in Brazil with 2.1k posts (10.4%), while Summer Fridays leads in France with 737 posts (6.2%). Looking at United States specifically, the split is Rhode Skin at 13k posts (42.6%), Glow Recipe at 9.7k posts (47.2%), Summer Fridays at 6.5k posts (54.8%). Summer Fridays's strength in France may indicate a home-market focus, while Glow Recipe shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Rhode Skin's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Cocoandeve's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.