We analyzed 1.1k pieces of influencer content sponsored by YESOUL FITNESS over the last 12 months.
This report breaks down where & how YESOUL FITNESS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YESOUL FITNESS, see here: YESOUL FITNESS influencers.
YESOUL FITNESS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
YESOUL FITNESS's sponsored post volume peaks in May with 153 posts, 59% higher than the monthly average of 96. April recorded the lowest activity at 40 posts, 58% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YESOUL FITNESS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for YESOUL FITNESS.
Here are 2 examples of YESOUL FITNESS's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
Miami✨ Model•DJ•Creator Live Shopper Host Host @prettyextrashow 🎧 Empowering glam girls to live loud, proud & unapologetically💅🏻 ⬇️ Stream the show
Collaboration metrics
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Influencer bio
I am an independent photographer based in Vancouver, British Columbia. My videos include explorations of the creative process, behind the scenes on photoshoots, various social issues related to photography, gear reviews, and collaborations with other creatives. I love making bold and creative images and I am working hard to take my photography to the next level.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers YESOUL FITNESS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 52.1% of partnerships featuring creators averaging 10K-50K views, YESOUL FITNESS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (273.2k avg views/post):
Influencer bio
𝑪𝒆𝒚𝒅𝒂, 𝑶𝒌𝒂𝒏 & 𝑻𝒐𝒑𝒓𝒂𝒌 2 engineers 1 little explorer👨👩👧 Restoring our 1845 Victorian Home 📍Scotland🏴 Yurt dışına nasıl taşınabilirim?👇🏻
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
Coaching women like me to eat healthier and workout smarter🧚🏽♀️ 💌 TooTurntFit@gmail.com @ms.tooturntfitness | Own brand Meals 4 Munchies Ebook⤵️
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 5 of them (0%) posted content for YESOUL FITNESS in 3 or more separate calendar months. The most consistent partner is @leyvinabarros_, who has collaborated across 4 months with 6 total posts.
Here are 1 examples of YESOUL FITNESS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where YESOUL FITNESS had the most influencer activity. 52.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of YESOUL FITNESS collaborating with an influencer in United States.
YESOUL FITNESS overlaps with WalkingPad and Bala in at-home fitness, where creator-led demonstrations and home-gym integrations are core to convincing similar wellness and fitness audiences.
Total sponsored posts tracked (last 12 months)
Bala leads with 2.8k sponsored posts, significantly outpacing WalkingPad (1.4k posts) and YESOUL FITNESS (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
YESOUL FITNESS leads on Instagram, while Bala has the most activity on TikTok and WalkingPad has the most activity on YouTube. The gap is most notable on TikTok, with Bala at 1.6k, WalkingPad at 127, YESOUL FITNESS at 0 posts. YESOUL FITNESS's activity is particularly concentrated on Instagram. Bala has far more TikTok posts than YESOUL FITNESS and WalkingPad.
Estimated sponsored posts in YESOUL FITNESS's top markets
Bala has the highest estimated sponsored-post volume in United States (2k posts, 73.6%), Brazil (113 posts, 4.1%), while WalkingPad has the highest estimated sponsored-post volume in France (234 posts, 16.6%), United Kingdom (178 posts, 12.6%), suggesting a Europe focus. Looking at United States specifically, the split is Bala at 2k posts (73.6%), WalkingPad at 610 posts (43.2%), YESOUL FITNESS at 604 posts (52.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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