We analyzed 1.3k pieces of influencer content sponsored by YESOUL FITNESS over the last 12 months.
This report breaks down where & how YESOUL FITNESS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YESOUL FITNESS, see here: YESOUL FITNESS influencers.
YESOUL FITNESS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
YESOUL FITNESS's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. May recorded the highest volume at 162 posts (51% above average), while October was the quietest at 73 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YESOUL FITNESS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for YESOUL FITNESS.
Here are 2 examples of YESOUL FITNESS's recent sponsored collaborations (one each for Instagram, YouTube).
Influencer bio
Miami ✨ Fashion Model • DJ • Creator Host of @prettyextrashow 🎧 Empowering glam girls to live loud, proud & unapologetically 💅🏻 ⬇️ Stream the show
Collaboration metrics
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Influencer bio
On Tech4Fun I introduce you to exciting technology products. From top smartphones to e-scooters or vacuum cleaner robots to premium action cams and drones. Originally emerged from the Motovlog "Bike4Fun" I show you my passion for modern technology on Tech4Fun. Selected motorcycle driving reports will be available during the season. New Videos: Every Weekend! I welcome your requests for product testing. Inquiries for sponsoring and partnerships to: RacingXBerlin@aol.de The music on Tech4Fun is licensed by Artlist. 2019-2020 license number 612631 2021 - 2023 license number 2778871 Stock video material is licensed by Artgrid. License number: 813682 Photos are licensed by Pixabay and Dreamstime Imprint: http://tech4fun-video.de
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers YESOUL FITNESS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 54.3% of partnerships featuring creators averaging 10K-50K views, YESOUL FITNESS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post, 1.4M followers):
Influencer bio
🤍DIY | Home | Travel | Lifestyle 🤍PR | Collaborations - email themarklandhome@hotmail.com SHOP MY REELS HERE👇🏻✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.1k avg views/post, 199.0k followers):
Influencer bio
𝙆ö𝙡𝙣 📍 🇩🇪 𝙂𝙚𝙧𝙢𝙖𝙣𝙮. 𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙗𝙤𝙭𝙚𝙧 23-0-0 -20KO 𝙐𝙣𝙙𝙚𝙛𝙚𝙖𝙩𝙚𝙙 𝙡𝙞𝙜𝙝𝙩𝙝𝙚𝙖𝙫𝙮𝙬𝙚𝙞𝙜𝙝𝙩 Sponsored By @benleeboxinggermany 𝙁𝙞𝙩𝙣𝙚𝙨𝙨 𝙘𝙤𝙖𝙘𝙝:@bjoernfrischemeier
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.2k unique influencers in our dataset, 4 of them (0%) posted content for YESOUL FITNESS in 3 or more separate calendar months. The most consistent partner is @Tech4Fun-Youtube, who has collaborated across 5 months with 23 total posts.
Here are 2 examples of YESOUL FITNESS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where YESOUL FITNESS had the most influencer activity. 51.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of YESOUL FITNESS collaborating with an influencer in United States.
YESOUL FITNESS competes in at-home fitness equipment, making WalkingPad a close peer for home workout convenience and creator demos. Gymshark is an adjacent competitor for the same fitness-focused audience and provides a strong benchmark for community-led influencer marketing.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing YESOUL FITNESS (1.3k posts) and WalkingPad (435 posts). Across all three brands, the average volume is 30.5k posts, indicating mature, scaled influencer programs. Gymshark has far more total social posts than YESOUL FITNESS and WalkingPad.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, YESOUL FITNESS at 1.2k, WalkingPad at 352 posts. YESOUL FITNESS's activity is particularly concentrated on Instagram. Gymshark has far more Instagram and TikTok posts than YESOUL FITNESS and WalkingPad.
Estimated sponsored posts in YESOUL FITNESS's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while YESOUL FITNESS has the highest estimated sponsored-post volume in Brazil (84 posts, 6.5%), India (75 posts, 5.8%), while WalkingPad leads in France with 65 posts (14.9%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), YESOUL FITNESS at 664 posts (51.5%), WalkingPad at 205 posts (47.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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