YESOUL FITNESS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by YESOUL FITNESS over the last 12 months.
This report breaks down where & how YESOUL FITNESS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with YESOUL FITNESS, see here: YESOUL FITNESS influencers.
Influencer activity throughout the year
YESOUL FITNESS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
YESOUL FITNESS's influencer activity by month
Number of sponsored posts
YESOUL FITNESS's influencer output appears relatively consistent throughout the year, averaging about 105 sponsored posts per month. March recorded the highest volume at 159 posts (51% above average), while October was the quietest at 72 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of YESOUL FITNESS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (87.3%)
- YouTube: 160 posts (12.7%)
YESOUL FITNESS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for YESOUL FITNESS.
Here are 2 examples of YESOUL FITNESS's recent sponsored collaborations (one each for Instagram, YouTube).
laurah x YESOUL FITNESS
![Instagram post by @laurah for YESOUL FITNESS. Caption reads: [...] Yes please!!! I’ve been using the....](https://images.od.modash.io/da7a8cb8430ed77d21d5d51ad67fbd8aa0e4af92)
Influencer bio
mama to two lovely babies ✉️ laurahcontentcreation@gmail.com
Collaboration metrics
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andrewchran x YESOUL FITNESS
![YouTube post by @andrewchran for YESOUL FITNESS. Caption reads: [...] it for you all! Big shoutout to Yesoul....](https://images.od.modash.io/5c3d846cc4a3aaa2082465cf000a508f26eab0f5)
Influencer bio
Picked up DJing as a hobby during my offseason from wedding photography in January 2025. Watch and listen to my sets as I continue to learn how to DJ! I love sharing the music I listen to with everyone and mainly mix R&B and Hip-Hop ❤️. My guilty pleasure is Jersey Club and Kpop! Follow me on IG and tag me when you're listening to my sets! I love reposting your stuff! Inquiries, partnerships & collabs: andrewchran@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 98%
- Posts: 2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers YESOUL FITNESS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
YESOUL FITNESS's influencers average views (Instagram)
Based on each influencer's average views per post
With 52.3% of partnerships featuring creators averaging 10K-50K views, YESOUL FITNESS's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (91.7k avg views/post):
ttuanaugc x YESOUL FITNESS
![Instagram post by @ttuanaugc for YESOUL FITNESS. Caption reads: [...] all from the comfort of home. 💪 🔗....](https://images.od.modash.io/d0221568d29a5bd1a680be53328aa9c659fdd6a0)
Influencer bio
🎥 UGC Reels & Product Demos 📍 NYC & NJ | Paid Collabs 📧 ttuanaugc@gmail.com China Co: ttuana@youdaoads.com 🔗 Portfolio + Links ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
trenellemonet x YESOUL FITNESS
Influencer bio
Charlotte, NC 📍 Trainer • coached 100’s of women within Nutrition & Fitness @ms.tooturntfitness 💗 💌TooTurntFit@gmail.com What you need ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
YESOUL FITNESS's repeat partnerships
Out of 1.1k unique influencers in our dataset, 6 of them (1%) posted content for YESOUL FITNESS in 3 or more separate calendar months. The most consistent partner is @Sweettomatovine, who has collaborated across 5 months with 18 total posts.
Here are 3 examples of YESOUL FITNESS's repeat influencer partnerships, with links to the sponsored content.
Sweettomatovine x YESOUL FITNESS
![YouTube post by @Sweettomatovine for YESOUL FITNESS. Caption reads: [...] Grow Light 100 Watt: 10% -@YESOUL FITNESS....](https://images.od.modash.io/e87534cae49cb349d7b53bb4674f3e4cc3f0e690)
![YouTube post by @Sweettomatovine for YESOUL FITNESS. Caption reads: [...] Grow Light 100 Watt: 10% -@YESOUL FITNESS....](https://images.od.modash.io/ed6d2905eacfa1b2edd4d4d97ed1e014543d6c2c)
![YouTube post by @Sweettomatovine for YESOUL FITNESS. Caption reads: [...] Grow Light 100 Watt: 10% -@YESOUL FITNESS....](https://images.od.modash.io/38218a24f3b9439d4e0541b419ee497ea33ecc80)
amyhealthhart x YESOUL FITNESS
![Instagram post by @amyhealthhart for YESOUL FITNESS. Caption reads: [...] home? 🚴♀️🚴♀️🚴♀️ Ad....](https://images.od.modash.io/37980ea202a4a764cb3b517a8397bb3e59956f45)
![Instagram post by @amyhealthhart for YESOUL FITNESS. Caption reads: [...] home workout purchase....](https://images.od.modash.io/5d760e0323b4a0dc3941f318505b37d5aff13d4c)
![Instagram post by @amyhealthhart for YESOUL FITNESS. Caption reads: [...] or G1M series bike. AD....](https://images.od.modash.io/bf65a9f85194b6604508b7700f2a8685750ef7fe)
Tech4Fun-Youtube x YESOUL FITNESS
![YouTube post by @Tech4Fun-Youtube for YESOUL FITNESS. Caption reads: [...] Code -T4Fun -) Heybike Yesoul Fitness Bikes....](https://images.od.modash.io/9882e411ec8e0f1181efda4eb275fa94c6584d03)
![YouTube post by @Tech4Fun-Youtube for YESOUL FITNESS. Caption reads: [...] Code -T4Fun -) Heybike Yesoul Fitness Bikes....](https://images.od.modash.io/0d602cb456424310bdaedd30d5ff5ee1107bd095)
![YouTube post by @Tech4Fun-Youtube for YESOUL FITNESS. Caption reads: [...] Code -T4Fun -) Heybike Yesoul Fitness Bikes....](https://images.od.modash.io/1246b1a98ff74d42c82a09963a50d928b3c07c2f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where YESOUL FITNESS had the most influencer activity. 53.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.7%)
- Brazil (5.9%)
- India (5.3%)
YESOUL FITNESS's influencer activity by market
Here is another example of YESOUL FITNESS collaborating with an influencer in United States.
amandasaezofficial x YESOUL FITNESS
![Instagram post by @amandasaezofficial for YESOUL FITNESS. Caption reads: [...] girl cardio just got upgraded with....](https://images.od.modash.io/8ce09b79244e0e9b9c094bdd238ca4f08c19bc80)
YESOUL FITNESS's influencer activity vs. related brands
YESOUL FITNESS sells connected/home fitness equipment that competes for at-home workout audiences influenced by fitness creators. WalkingPad overlaps on home workout hardware, while Gymshark competes for the broader fitness lifestyle community that drives purchase intent through influencers.
Total influencer content
YESOUL FITNESS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, significantly outpacing WalkingPad (1.6k posts) and YESOUL FITNESS (1.3k posts). Across all three brands, the average volume is 14k posts, indicating mature, scaled influencer programs. Gymshark has far more total social posts than YESOUL FITNESS and WalkingPad.
By social platform
YESOUL FITNESS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and TikTok and WalkingPad leads on YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, WalkingPad at 137, YESOUL FITNESS at 0 posts. YESOUL FITNESS's activity is particularly concentrated on Instagram. Gymshark posts far more on TikTok than YESOUL FITNESS and WalkingPad.
By geographical market
YESOUL FITNESS vs. related brands influencer activity (by country)
Estimated sponsored posts in YESOUL FITNESS's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while WalkingPad leads in France with 240 posts (14.8%), while YESOUL FITNESS leads in Brazil with 75 posts (5.9%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), WalkingPad at 686 posts (42.3%), YESOUL FITNESS at 675 posts (53.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- WalkingPad's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- Treehut's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
- Edgars's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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