We analyzed 10.2k pieces of influencer content sponsored by Poppi over the last 12 months.
This report breaks down where & how Poppi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Poppi, see here: Poppi influencers.
Poppi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Poppi's influencer output appears relatively consistent throughout the year, averaging about 847 sponsored posts per month. December recorded the highest volume at 1.3k posts (49% above average), while July was the quietest at 545 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Poppi's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Poppi.
Here are 3 examples of Poppi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💛 The best of @Walmart! #walmartgems 💎 Your daily dose of Walmart! (WALMART is a trademark of Walmart Inc. & its affiliates) 👇🏼Shop our feed
Collaboration metrics
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Influencer bio
Teamharperzilmer@wmeagency.com
Collaboration metrics
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Influencer bio
Ashley Lin just a girl and her fridge linashleym@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Poppi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, Poppi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.1M avg views/post):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
my favs, my life, & more 💌 teamkylie@modernmediaservices.com @Darling Digitals
Collaboration metrics
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Out of 5.4k unique influencers in our dataset, 345 of them (6%) posted content for Poppi in 3 or more separate calendar months. The most consistent partner is @chloeguzz, who has collaborated across 12 months with 52 total posts.
Here are 3 examples of Poppi's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Poppi had the most influencer activity. 80.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Poppi collaborating with an influencer in United States.
Poppi competes with OLIPOP and Liquid Death in better-for-you beverages that rely on strong brand voice and social virality. They target similar consumers looking for flavorful alternatives to traditional soda and discover new drinks through creators.
Total sponsored posts tracked (last 12 months)
Poppi leads with 10.2k sponsored posts, significantly outpacing OLIPOP (6.3k posts) and Liquid Death (227 posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. Poppi has more total posts than OLIPOP and Liquid Death.
Sponsored posts by platform
Poppi leads on Instagram and TikTok, while OLIPOP leads on YouTube. The gap is most notable on TikTok, with Poppi at 7.4k, OLIPOP at 3.1k, Liquid Death at 96 posts. Poppi's activity is particularly concentrated on TikTok. Poppi has more posts on TikTok than OLIPOP and Liquid Death, while OLIPOP has more posts on YouTube than Poppi and Liquid Death.
Estimated sponsored posts in Poppi's top markets
Poppi has the highest estimated sponsored-post volume in United States (8.3k posts, 80.9%), Canada (481 posts, 4.7%), United Kingdom (358 posts, 3.5%), suggesting a North America focus, while Liquid Death leads in Brazil with 10 posts (4.6%). Looking at United States specifically, the split is Poppi at 8.3k posts (80.9%), OLIPOP at 5.2k posts (82.7%), Liquid Death at 169 posts (74.5%). Poppi's strength in United States and United Kingdom may indicate a home-market focus, while Liquid Death shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.