Poppi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.2k pieces of influencer content sponsored by Poppi over the last 12 months.
This report breaks down where & how Poppi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Poppi, see here: Poppi influencers.
Influencer activity throughout the year
Poppi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Poppi's influencer activity by month
Number of sponsored posts
Poppi's sponsored post volume peaks in December with 1.2k posts, 50% higher than the monthly average of 766. May recorded the lowest activity at 166 posts, 78% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Poppi's sponsored influencer collaborations break down by social platform:
- TikTok: 6.5k posts (71%)
- Instagram: 2.7k posts (28.9%)
- YouTube: 9 posts (0.1%)
Poppi's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Poppi.
Here are 3 examples of Poppi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
walmartgems x Poppi
Influencer bio
💛 The best of @Walmart! #walmartgems 💎 Your daily dose of Walmart! (WALMART is a trademark of Walmart Inc. & its affiliates) 👇🏼Shop our feed
Collaboration metrics
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harperzilmer4 x Poppi
Influencer bio
Teamharperzilmer@wmeagency.com
Collaboration metrics
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ashleym_lin x Poppi
![YouTube post by @ashleym_lin for Poppi. Caption reads: [...] of the week: 🥭🫐🍓🥝 + lots of @drinkpoppi....](https://images.od.modash.io/29fbfb581feb0b51d375b9bc3c92757a4247f134)
Influencer bio
Ashley Lin just a girl and her fridge linashleym@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Poppi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Poppi's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging 1K-5K views, Poppi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.4M avg views/post):
charlixcx x Poppi
Influencer bio
Music, Fashion, Film out july 24th
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
kylieann.n x Poppi
Influencer bio
my favs, my life, & more 💌 teamkylie@modernmediaservices.com @Darling Digitals
Collaboration metrics
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Poppi's repeat partnerships
Out of 5k unique influencers in our dataset, 322 of them (6%) posted content for Poppi in 3 or more separate calendar months. The most consistent partner is @chloeguzz, who has collaborated across 12 months with 49 total posts.
Here are 3 examples of Poppi's repeat influencer partnerships, with links to the sponsored content.
chloeguzz x Poppi
![TikTok post by @chloeguzz for Poppi. Caption reads: [...] SO MUCH MORE CONTENT TO COME!! #poppipartner....](https://images.od.modash.io/3e43b564f360cda835f8cb1f88ff1c0bcf97f4d8)
![TikTok post by @chloeguzz for Poppi. Caption reads: poppi in Starbs is just so perfect to [...].](https://images.od.modash.io/3a27269001d949f4e167452856f4459d32390b06)
mayaaelena4 x Poppi
![TikTok post by @mayaaelena4 for Poppi. Caption reads: [...] gotten this beautiful mailer @poppi shop....](https://images.od.modash.io/ec0d41d20f96a7b5f52d35e2dfa8646ffe5d9bd7)
![TikTok post by @mayaaelena4 for Poppi. Caption reads: [...] ordered 2 cases 🤣💙🫧 @poppi shop....](https://images.od.modash.io/ea3a98a00cfa28c46b95fa908f2fe971167dcc09)
jorja.maynard x Poppi
![TikTok post by @jorja.maynard for Poppi. Caption reads: @Drink Poppi @itk skincare @Pura @Bloom [...].](https://images.od.modash.io/908de883694e6431e193666e7b905d0c2ccb884f)
![TikTok post by @jorja.maynard for Poppi. Caption reads: [...] the real announcement!!🍊🍓🍒 @poppi shop....](https://images.od.modash.io/71391239f27259eb0b935555466cff87dc3d0eff)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Poppi had the most influencer activity. 77.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.9%)
- United Kingdom (5.3%)
- Brazil (2.2%)
Poppi's influencer activity by market
Here is another example of Poppi collaborating with an influencer in United States.
treaclychild x Poppi
Poppi's influencer activity vs. related brands
OLIPOP competes directly with Poppi in the better-for-you soda space, while Liquid Death overlaps on functional, lifestyle beverage positioning and viral creator-driven branding.
Total influencer content
Poppi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.2k sponsored posts, significantly outpacing OLIPOP (5.2k posts) and Liquid Death (1k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Poppi has more total posts than OLIPOP and Liquid Death, with nearly twice as many as OLIPOP and far more than Liquid Death.
By social platform
Poppi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Poppi leads on Instagram and TikTok, while Liquid Death leads on YouTube. The gap is most notable on TikTok, with Poppi at 6.5k, OLIPOP at 2.5k, Liquid Death at 436 posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has multiple times more posts than OLIPOP and Liquid Death.
By geographical market
Poppi vs. related brands influencer activity (by country)
Estimated sponsored posts in Poppi's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.1k posts, 77.5%), Canada (542 posts, 5.9%), United Kingdom (487 posts, 5.3%), suggesting a North America focus, while OLIPOP leads in Brazil with 160 posts (3.1%). Looking at United States specifically, the split is Poppi at 7.1k posts (77.5%), OLIPOP at 4.2k posts (80.7%), Liquid Death at 738 posts (73.2%). Poppi's strength in United States and United Kingdom may indicate a home-market focus, while OLIPOP shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLIPOP's Influencer Marketing Strategy
- Liquid Death's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- Sweet Sweat's Influencer Marketing Strategy
- Westmore Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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