Poppi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Poppi over the last 12 months.
This report breaks down where & how Poppi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Poppi, see here: Poppi influencers.
Influencer activity throughout the year
Poppi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Poppi's influencer activity by month
Number of sponsored posts
Poppi's sponsored post volume appears to trend upward over the 12-month period, rising from 225 posts in January to 311 in December. The peak month, December, reached 311 posts, 69% higher than the monthly average of 184.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Poppi's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (73.7%)
- Instagram: 577 posts (26.1%)
- YouTube: 3 posts (0.1%)
Poppi's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Poppi.
Here are 3 examples of Poppi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lakergirls x Poppi
![Instagram post by @lakergirls for Poppi. Caption reads: [...] Quiz! Can you guess who’s counting? 👇 |....](https://images.od.modash.io/73eb2daef08432010c15e8140aed783b5d14b164)
Influencer bio
Lighting up the #LakeShow since ‘79 💜✨
Collaboration metrics
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harperzilmer4 x Poppi
Influencer bio
Teamharperzilmer@wmeagency.com
Collaboration metrics
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ashleym_lin x Poppi
![YouTube post by @ashleym_lin for Poppi. Caption reads: [...] of the week: 🥭🫐🍓🥝
+ lots of....](https://images.od.modash.io/29fbfb581feb0b51d375b9bc3c92757a4247f134)
Influencer bio
Ashley Lin just a girl and her fridge linashleym@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Poppi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Poppi's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.4% of partnerships featuring creators averaging 1K-5K views, Poppi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 27.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.6M avg views/post):
mikabrust x Poppi
Influencer bio
mika.brust@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
preppyannafaye x Poppi
Influencer bio
18 Yes I'm the preppy girl 💌annafaye@tiddle.io 👻: annarube15 FOLLOW INSTA + YT
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Poppi's repeat partnerships
Out of 1.1k unique influencers in our dataset, 146 of them (13%) posted content for Poppi in 3 or more separate calendar months. The most consistent partner is @halfasianhalfwhitegirl, who has collaborated across 10 months with 27 total posts.
Here are 3 examples of Poppi's repeat influencer partnerships, with links to the sponsored content.
halfasianhalfwhitegirl x Poppi
![Instagram post by @halfasianhalfwhitegirl for Poppi. Caption reads: @drinkpoppi new limited edition punch pop [...].](https://images.od.modash.io/19c5447860fa08263cb85927d5f08f37f313b4cd)
mayaaelena4 x Poppi
![TikTok post by @mayaaelena4 for Poppi. Caption reads: [...] this all summer longgg @Drink Poppi 😩👀....](https://images.od.modash.io/2eb67c981a4fc7730c4fae7a5a599c0c1b559774)
sarah.juann x Poppi
![Instagram post by @sarah.juann for Poppi. Caption reads: [...] my @beis suitcase and my @drinkpoppi sweat....](https://images.od.modash.io/40baff43998f420ad7d470a7552d2f92ffe5875d)
![Instagram post by @sarah.juann for Poppi. Caption reads: [...] @glowrecipe and @drinkpoppi....](https://images.od.modash.io/bce5284f52df9862d1193f8f11bfbbe8ea482e3c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Poppi had the most influencer activity. 79.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7%)
- United Kingdom (3.4%)
- Brazil (2.1%)
Poppi's influencer activity by market
Here is another example of Poppi collaborating with an influencer in United States.
amayaelizabeth_ x Poppi
![TikTok post by @amayaelizabeth_ for Poppi. Caption reads: [...] NOW! 🫧✨ 'cause if you're not drinking....](https://images.od.modash.io/9562ad6b5e760e4a0c4a99072d922c6d744ee365)
Poppi's influencer activity vs. related brands
Poppi competes with OLIPOP and DrinkPrime in better-for-you beverages that rely on influencer taste tests and lifestyle placement. They target similar health-conscious consumers looking for functional alternatives to traditional soda and sports drinks.
Total influencer content
Poppi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 2.2k sponsored posts, marginally ahead of OLIPOP (2k posts) and DrinkPrime (611 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.
By social platform
Poppi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Poppi leads on TikTok, while OLIPOP has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Poppi at 1.6k, OLIPOP at 807, DrinkPrime at 141 posts. Poppi's activity is particularly concentrated on TikTok. On YouTube, OLIPOP has far more posts than Poppi and DrinkPrime.
By geographical market
Poppi vs. related brands influencer activity (by country)
Estimated sponsored posts in Poppi's top markets
Poppi has the highest estimated sponsored-post volume in United States (1.8k posts, 79.5%), Canada (154 posts, 7%), United Kingdom (75 posts, 3.4%), suggesting a North America focus, while DrinkPrime leads in India with 64 posts (10.5%). Looking at United States specifically, the split is Poppi at 1.8k posts (79.5%), OLIPOP at 1.7k posts (81.6%), DrinkPrime at 307 posts (50.2%). Poppi's strength in United States and United Kingdom may indicate a home-market focus, while DrinkPrime shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLIPOP's Influencer Marketing Strategy
- DrinkPrime's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
- Damson Madder's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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