EMALLA Official Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by EMALLA Official over the last 12 months.
This report breaks down where & how EMALLA Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EMALLA Official, see here: EMALLA Official influencers.
Influencer activity throughout the year
EMALLA Official's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
EMALLA Official's influencer activity by month
Number of sponsored posts
EMALLA Official's influencer activity appears to have tapered over the year, from 90 posts in March down to 1 in December. April was the busiest month at 449 posts, 128% above the monthly average. No sponsored posts were tracked in January and February, which may suggest a planned pause in influencer activity.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EMALLA Official's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (97.8%)
- YouTube: 22 posts (1.1%)
- TikTok: 22 posts (1.1%)
EMALLA Official's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for EMALLA Official.
Here are 3 examples of EMALLA Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
fanny.loart.tattoo x EMALLA Official
Influencer bio
➻ 𝒯𝒶𝓉𝓉𝑜𝑜 𝒜𝓇𝓉𝒾𝓈𝓉 🇫🇷 ➻𝓞𝓻𝓷𝓮𝓶𝓮𝓷𝓽𝓪𝓵 & 𝓕𝓵𝓸𝓻𝓪𝓵 📩 sofanny.loart@gmail.com 𝒫𝒶𝓇𝓉𝓃𝑒𝓇:@_vanda.loart.tattoo_ 𝒮𝒽𝑜𝓅 𝓅𝓇𝒾𝓋é 𝓈𝓊𝒹 𝒹𝑒 𝒯𝑜𝓊𝓁𝑜𝓊𝓈𝑒 ✥𝒫𝓇𝑜 𝓉𝑒𝒶𝓂:@emalla.official
Collaboration metrics
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emokingpin x EMALLA Official
Influencer bio
Tattooer | Portland, OR
Collaboration metrics
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beardedmoney x EMALLA Official
![YouTube post by @beardedmoney for EMALLA Official. Caption reads: [...] machines and cartridge needles. ⚡ EMALLA....](https://images.od.modash.io/f4b07e919f0b55e435d1b6a9bc08984f2dd391f8)
Influencer bio
🏆 Elite Anime, Black, and Red Japanese 🏆 Winning Tattoo Artists 🏆 Best Numbing Cream (FDA Registered) 🏆 Best Tattoo Aftercare 🏆Email US for Booking 👇 Beardedmoney01@gmail.com Our YouTube page will be focus on videos of the best tattoos and tattoo artists the world has to offer! All the @ mentions on this page coincide with that person's Instagram handle. Check us out at tour website, on Instagram, Facebook & Twitter (X) as well.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56.7%
- Reels: 43.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers EMALLA Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EMALLA Official's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.2% of partnerships featuring creators averaging 1K-5K views, EMALLA Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (59.8k avg views/post, 18.9k followers):
kennethalchemytattoo x EMALLA Official
Influencer bio
Kenneth Lim Founder of @BlackAlchemyTattoo 🇸🇬 (+65) 9029 7929 Sponsored Artist by @t2tattooequipment 🔥 @fytsuppliesmy 🔥 @xtremetattooink 🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.7k avg views/post, 34.8k followers):
norbert_hlsz x EMALLA Official
Influencer bio
Tattoo Artist @dublinink 📧norbert_hlsz@yahoo.com Sponsored by @emalla.official
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EMALLA Official's repeat partnerships
Out of 628 unique influencers in our dataset, 44 of them (7%) posted content for EMALLA Official in 3 or more separate calendar months. The most consistent partner is @rustik_uno, who has collaborated across 7 months with 33 total posts.
Here are 3 examples of EMALLA Official's repeat influencer partnerships, with links to the sponsored content.
rustik_uno x EMALLA Official
tsoietsoie x EMALLA Official
vl.ink_ x EMALLA Official
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EMALLA Official had the most influencer activity. 27.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (11.9%)
- Mexico (7%)
- France (6.1%)
EMALLA Official's influencer activity by market
Here is another example of EMALLA Official collaborating with an influencer in United States.
its.taylerrjo x EMALLA Official
![TikTok post by @its.taylerrjo for EMALLA Official. Caption reads: [...] #utahfinelinetattoo #vinetattoo@EMALLA....](https://images.od.modash.io/f4532a6eff9c3f27159581f693fad1842d6b0e3c)
EMALLA Official's influencer activity vs. related brands
EMALLA Official competes in collectible and hobby-driven products that thrive on fandom communities; Sanrio and Makeship similarly rely on creator hype, unboxings, and community-led drops to drive demand.
Total influencer content
EMALLA Official vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EMALLA Official leads with 2k sponsored posts, marginally ahead of Makeship (1.8k posts) and Sanrio (1.3k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
By social platform
EMALLA Official vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EMALLA Official leads on Instagram, while Sanrio has the most activity on TikTok and Makeship has the most activity on YouTube. The gap is most notable on Instagram, with EMALLA Official at 1.9k, Sanrio at 604, Makeship at 413 posts. EMALLA Official's activity is particularly concentrated on Instagram. Instagram activity is much higher for EMALLA Official than for Sanrio or Makeship, and YouTube activity is much higher for Makeship than for EMALLA Official or Sanrio.
By geographical market
EMALLA Official vs. related brands influencer activity (by country)
Estimated sponsored posts in EMALLA Official's top markets
Makeship has the highest estimated sponsored-post volume in United States (1.1k posts, 63.2%), United Kingdom (167 posts, 9.3%), Canada (106 posts, 5.9%), suggesting a North America focus, while Sanrio has the highest estimated sponsored-post volume in Brazil (242 posts, 18.9%), Japan (167 posts, 13%), while EMALLA Official leads in Mexico with 138 posts (7%). Looking at United States specifically, the split is Makeship at 1.1k posts (63.2%), EMALLA Official at 551 posts (27.9%), Sanrio at 362 posts (28.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sanrio's Influencer Marketing Strategy
- Makeship's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
- DrinkPrime's Influencer Marketing Strategy
- AMI Paris's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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