EMALLA Official Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.0k pieces of influencer content sponsored by EMALLA Official over the last 12 months.
This report breaks down where & how EMALLA Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EMALLA Official, see here: EMALLA Official influencers.
Influencer activity throughout the year
EMALLA Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EMALLA Official's influencer activity by month
Number of sponsored posts
EMALLA Official's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 693 posts (39% above the 499 monthly average), while April was the quietest at 103 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EMALLA Official's sponsored influencer collaborations break down by social platform:
- Instagram: 6.0k posts (99.7%)
- TikTok: 20 posts (0.3%)
EMALLA Official's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for EMALLA Official.
Here are 2 examples of EMALLA Official's recent sponsored collaborations (one each for Instagram, TikTok).
lucianoprato92 x EMALLA Official
Influencer bio
•Appuntamenti:📲 3401452448 whatsapp •Prato (PO), Italy •Sponsored by: @fkirons 🖤 @dom_cre 🔥 @wtftattoosupply 🧨 @emalla.official ⚡️
Collaboration metrics
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domcalais x EMALLA Official
Influencer bio
🇧🇷Economista Tattoos, animes, geek, lifestyle com um pouco de estilo
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59.9%
- Reels: 40.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers EMALLA Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EMALLA Official's influencers average views (Instagram)
Based on each influencer's average views per post
With 46.6% of partnerships featuring creators averaging 1K-5K views, EMALLA Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (108.5k avg views/post):
bocha.ttt x EMALLA Official
Influencer bio
🇦🇷 Almagro, Buenos Aires. AGENDA MAYO ABIERTA 🗓️ - Finelines Microrealista Ilustrativo PRO-TEAM @emalla.official
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
miss.lava.tattoo x EMALLA Official
Influencer bio
Sofia, Bulgaria Owner of @lava.tattoo.studio 🌋 PRO-TEAM @emalla.official @tattoomed_bulgaria DORTMUND 11-15/06/26
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EMALLA Official's repeat partnerships
Out of 1k unique influencers in our dataset, 120 of them (11%) posted content for EMALLA Official in 3 or more separate calendar months. The most consistent partner is @domcalais, who has collaborated across 12 months with 142 total posts.
Here are 3 examples of EMALLA Official's repeat influencer partnerships, with links to the sponsored content.
domcalais x EMALLA Official
terra_rafael x EMALLA Official
emalla.grand x EMALLA Official
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EMALLA Official had the most influencer activity. 29.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.6%)
- Mexico (9.2%)
- France (6.9%)
EMALLA Official's influencer activity by market
Here is another example of EMALLA Official collaborating with an influencer in United States.
emokingpin x EMALLA Official
EMALLA Official's influencer activity vs. related brands
EMALLA Official is best benchmarked against Sanrio and Bratz as youth- and fandom-oriented brands that win through character/IP-driven merchandising. Their influencer strategies typically focus on collectibles, unboxings, and community culture.
Total influencer content
EMALLA Official vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EMALLA Official leads with 6k sponsored posts, marginally ahead of Sanrio (5.4k posts) and Bratz (2.1k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs.
By social platform
EMALLA Official vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EMALLA Official leads on Instagram, while Sanrio has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with EMALLA Official at 6k, Sanrio at 4k, Bratz at 992 posts. EMALLA Official's activity is particularly concentrated on Instagram. On Instagram, EMALLA Official has several times more posts than Bratz, while on TikTok Sanrio and Bratz each have many more posts than EMALLA Official.
By geographical market
EMALLA Official vs. related brands influencer activity (by country)
Estimated sponsored posts in EMALLA Official's top markets
EMALLA Official has the highest estimated sponsored-post volume in United States (1.8k posts, 29.4%), Brazil (754 posts, 12.6%), Mexico (551 posts, 9.2%), suggesting a North America focus, while Sanrio leads in Japan with 1.5k posts (27.7%), while Bratz leads in Thailand with 152 posts (7.1%). Looking at United States specifically, the split is EMALLA Official at 1.8k posts (29.4%), Sanrio at 1.4k posts (26.2%), Bratz at 927 posts (43.2%). EMALLA Official's strength in United States may indicate a home-market focus, while Bratz shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sanrio's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- COSORI's Influencer Marketing Strategy
- VICI COLLECTION's Influencer Marketing Strategy
- 1st Phorm's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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