EMALLA Official Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by EMALLA Official over the last 12 months.
This report breaks down where & how EMALLA Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EMALLA Official, see here: EMALLA Official influencers.
Influencer activity throughout the year
EMALLA Official's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
EMALLA Official's influencer activity by month
Number of sponsored posts
EMALLA Official's influencer activity appears to have tapered over the year, from 362 posts in February down to 1 in December. March was the busiest month at 455 posts, 116% above the monthly average. No sponsored posts were tracked in January and September, which may suggest a planned pause in influencer activity.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EMALLA Official's sponsored influencer collaborations break down by social platform:
- Instagram: 2.1k posts (98.2%)
- TikTok: 22 posts (1%)
- YouTube: 15 posts (0.7%)
EMALLA Official's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for EMALLA Official.
Here are 3 examples of EMALLA Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mattiabraga__ x EMALLA Official
Influencer bio
Mattia Braga Italian tattoo artist Dark surrealism / color portraits Guest in Europe Bookings ↓ 349 6491741
Collaboration metrics
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emokingpin x EMALLA Official
Influencer bio
Tattooer | Portland, OR Book thru IG @justinthedamned Contact Me: emokingpin@gmail.com YOUTUBE ⬇️
Collaboration metrics
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TattooShopTalk x EMALLA Official
Influencer bio
Welcome to Tattoo Shop Talk - channel of great talks on random subjects. Talks that happen on daily bases in tattoo and piercing shops talking about some great ideas with different artists, practitioners and enthusiasts we decided to share them with everyone interested. Videos of tattoo shops people great ideas. Interviews, reviews, suggestions, ideas, tips and random chit chat. For product reviews and other co projects contact me via e-mail available below. Don't forger to subscribe and leave your thoughts in comments.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59%
- Reels: 41%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers EMALLA Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EMALLA Official's influencers average views (Instagram)
Based on each influencer's average views per post
With 45% of partnerships featuring creators averaging 1K-5K views, EMALLA Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (32.1k avg views/post, 26.6k followers):
kennethalchemytattoo x EMALLA Official
Influencer bio
Kenneth Lim Founder of @BlackAlchemyTattoo 🇸🇬 (+65) 9029 7929 Sponsored Artist by @t2tattooequipment 🔥 @fytsuppliesmy 🔥 @xtremetattooink 🔥
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.0k avg views/post, 43.1k followers):
horiinutattoo x EMALLA Official
Influencer bio
🇯🇵日式刺青首選🇯🇵 👨🏫含金量最高1對1教學請洽 專業團隊 @emalla.official 🚫網路不報價/預約服務制 🗣️English speaking 💰多元支付/可分期 🇹🇼 KaohsiungTaiwan 🌍 DM for booking #高雄刺青 🅾️零卡分期點選下面網址
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EMALLA Official's repeat partnerships
Out of 622 unique influencers in our dataset, 42 of them (7%) posted content for EMALLA Official in 3 or more separate calendar months. The most consistent partner is @tsoietsoie, who has collaborated across 6 months with 28 total posts.
Here are 3 examples of EMALLA Official's repeat influencer partnerships, with links to the sponsored content.
tsoietsoie x EMALLA Official
rustik_uno x EMALLA Official
vl.ink_ x EMALLA Official
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EMALLA Official had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12.1%)
- Mexico (8.4%)
- Spain (5.9%)
EMALLA Official's influencer activity by market
Here is another example of EMALLA Official collaborating with an influencer in United States.
ogitattooer x EMALLA Official
EMALLA Official's influencer activity vs. related brands
EMALLA Official competes for hobby and collectible spend alongside brands like Sanrio and Makeship, all of which rely on fandom creators, unboxings, and limited-run drops to generate demand.
Total influencer content
EMALLA Official vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 3.5k sponsored posts, significantly outpacing EMALLA Official (2.1k posts) and Makeship (1.9k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Sanrio has nearly twice as many total posts as Makeship.
By social platform
EMALLA Official vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Sanrio leads on Instagram and TikTok and Makeship leads on YouTube. The gap is most notable on YouTube, with Makeship at 1.3k, EMALLA Official at 15, Sanrio at 2 posts. EMALLA Official's activity is particularly concentrated on Instagram. On YouTube, Makeship has far more posts than EMALLA Official and Sanrio.
By geographical market
EMALLA Official vs. related brands influencer activity (by country)
Estimated sponsored posts in EMALLA Official's top markets
Makeship has the highest estimated sponsored-post volume in United States (1.2k posts, 62.1%), United Kingdom (172 posts, 9.1%), Canada (111 posts, 5.9%), suggesting a North America focus, while Sanrio has the highest estimated sponsored-post volume in Japan (1k posts, 28.8%), China (333 posts, 9.4%), suggesting a Asia focus, while EMALLA Official has the highest estimated sponsored-post volume in Brazil (255 posts, 12.1%), Mexico (177 posts, 8.4%). Looking at United States specifically, the split is Makeship at 1.2k posts (62.1%), Sanrio at 833 posts (23.5%), EMALLA Official at 562 posts (26.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sanrio's Influencer Marketing Strategy
- Makeship's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
- DrinkPrime's Influencer Marketing Strategy
- AMI Paris's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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