EMALLA Official Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.6k pieces of influencer content sponsored by EMALLA Official over the last 12 months.

This report breaks down where & how EMALLA Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with EMALLA Official, see here: EMALLA Official influencers.

Influencer activity throughout the year

EMALLA Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

EMALLA Official's influencer output appears relatively consistent throughout the year, averaging about 463 sponsored posts per month. July recorded the highest volume at 626 posts (35% above average), while June was the quietest at 164 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EMALLA Official's sponsored influencer collaborations break down by social platform:

• Instagram: 5.5k posts (99.4%)
• TikTok: 19 posts (0.3%)
• YouTube: 12 posts (0.2%)

Instagram influencer marketing is a clear focus for EMALLA Official.

Here are 3 examples of EMALLA Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lucianoprato92 x EMALLA Official

lucianoprato92

@lucianoprato92

19 Jul, 25

8.2M

180.5k

Astratto per Stefano 🖌️🎨 Per info e appuntamenti 3401452448 (whatsapp) Sponsor: @fkirons @emalla.official

Influencer bio

•Appuntamenti:📲 3401452448 whatsapp •Prato (PO), Italy •Sponsored by: @fkirons 🖤 @dom_cre 🔥 @wtftattoosupply 🧨 @emalla.official ⚡️

Collaboration metrics

Post views8.2M

Post EMV $264.1k

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emokingpin x EMALLA Official

emokingpin

@emokingpin

14 Mar, 26

5.4k

209

Trying out the newest tattoo machine from @emalla.official #emalla #emallagrand #emallamachine #tattooapprentice #tattooartist #howtotattoo

Influencer bio

Tattooer | Missoula, MT ➡️ Portland, OR Contact Me: emokingpin@gmail.com YOUTUBE ⬇️

Collaboration metrics

Post views5.4k

Post EMV $119

More influencer data

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PalinskiTattoo x EMALLA Official

PalinskiTattoo

@PalinskiTattoo

10 Jul, 25

845

27

►Want to see more of my videos? Then visit my channel: ▬ About this channel ▬▬▬▬▬▬▬▬▬▬▬▬ Today I'm introducing you to the EMALLA Inkdot thermal printer. It's incredibly versatile and prints every stencil in perfect quality. The accompanying app offers many features to make your work easier. Enjoy watching. Would you like to become a tattoo artist, learn how a professional tattoo artist works, learn valuable tips and tricks, and become a professional yourself? I'll support you by letting you watch me create high-quality tattoos and discuss topics related to tattooing. PalinskiTattoo is the right channel for everything tattoo-related. Here you'll find time-lapse videos, real-time videos, reviews, and tips and tricks for tattooing. Let's explore this path together and have fun tattooing. ▬More links▬▬▬▬▬▬▬▬▬▬▬▬▬ Emalla code: MEINEART EMALLA website: Instagram: / palinskimartintattoo Facebook: / meineartduelmen

Influencer bio

Tattoo artist and owner of ‘Meine Art’ in Dülmen, Germany. ▬ About this channel ▬▬▬▬▬▬▬▬▬▬▬▬ Would you like to become a tattoo artist, learn how a professional tattoo artist works, learn valuable tips and tricks, and become a professional yourself? I'll support you by letting you watch me create high-quality tattoos and discuss topics related to tattooing. PalinskiTattoo is the right channel for everything tattoo-related. Here you'll find time-lapse videos, real-time videos, reviews, and tips and tricks for tattooing. Let's embark on this journey together and have fun tattooing.

Collaboration metrics

Post views845

Post EMV $28

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44.9% of partnerships featuring creators averaging 1K-5K views, EMALLA Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (198.6k avg views/post):

michaelmqs x EMALLA Official

michaelmqs

@michaelmqs

24 Aug, 25

605

Exciting news! 🥳 I’m proud to officially announce that I’m now a sponsored artist for @emalla.official one of the most respected brands in the tattoo industry worldwide. This partnership means a lot to me as I continue my journey here in the U.S., representing a brand that stands for quality, safety, and innovation. A special thanks to @emalla.timmy for all the support and trust you’re truly the best, brother! 🙏🏼 Thank you, Emalla, for welcoming me into this family. It’s an honor to represent you. 🙌🏼 #Emalla #EmallaTattoo #SponsoredArtist #TattooArtist #RealismTattoo #TattooLife

Influencer bio

🇧🇷🇵🇹🇪🇸🇮🇪🇫🇷🇺🇸 🎯 Realism Specialist – 10+ yrs 🌍 BR • EU • USA ✍🏽 Pro team @emalla.official

Collaboration metrics

Post likes605

Post EMV $61

More influencer data

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And here is another example with a smaller creator on Instagram (9.3k avg views/post):

horiinutattoo x EMALLA Official

horiinutattoo

@horiinutattoo

17 Jul, 25

570

啊⋯酒喝完了🐙 𖣔—— — 𖣔 —— — 𖣔 —— — 𖣔 因細節與體型影響價格，且難以用文字說明清楚，為避免誤會： ❌ 網路不報價、不提供大概價格 ✅ 一律現場討論後評估 📍 北、中、南皆需到現場洽談 付款方式： 💵 現金 📱 LINE PAY 行動支付 📊 零卡分期 刺青全程使用 @emalla.official 筆型機與一體針完成。 輸入專屬折扣碼 MIKEKUAN，購買 Emalla 全站商品享 9折優惠！ #彫犬#彫犬刺青#高雄彫犬#horiinu #tattoo#tattoomodel#japanese#japanesetattoo#Japanesetattoos#高雄刺青#刺青#刺青師#台灣刺青#tattoosleeve#emalla #emallatattoo

Influencer bio

🇯🇵日式刺青首選🇯🇵 👨‍🏫含金量最高1對1教學請洽 專業團隊 @emalla.official 🚫網路不報價/預約服務制 🗣️English speaking 💰多元支付/可分期 🇹🇼 KaohsiungTaiwan 🌍 DM for booking #高雄刺青 🅾️零卡分期點選下面網址

Collaboration metrics

Post likes570

Post EMV $57

More influencer data

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EMALLA Official's repeat partnerships

emalla.grand x EMALLA Official

emalla.grand

@emalla.grand

02 Jul, 25

13.3k

[...] #emallacartridges #emalla #emallaofficial #emallatattoosupply [...]

emalla.grand

@emalla.grand

22 Oct, 25

6.6k

Just wrapped up an epic weekend at @expotatuajechiriqui ! 🤘 Panama was buzzing with the best tattoo energy, and we were thrilled to be a main sponsor for this amazing event. 🔥 The Highlights: ▪️ Stunning work from so many talented artists. The skill was unreal! ▪️ The atmosphere was pure fire from start to finish. ▪️ Insane live demonstrations and shows that kept us all on our toes. ▪️ So much love for the tattoo community. ❤️ Already missing those vibes! When’s the next one?! 👀 🔵 Check our EMALLA online shop: 🔵 Find your local EMALLA distributor: 𝑶𝒇𝒇𝒊𝒄𝒊𝒂𝒍 𝒅𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒐𝒓: @ustyle_tattoo_supply_aguadulce #emalla #emallatattoo #emallacartridges #maketattooingsafe

emalla.grand

@emalla.grand

19 Oct, 25

177

Proud to represent @emalla.official at @marmaristattoofest Every detail, every shade, every line ,powered by passion and precision. Grateful to stand among talented artists and carry the Emalla name with pride. 🖤 #nancyamhaz #nancytattoos #emallaproteam #emallagrand #emallaeliot #emallaeliotcartridges #explore #explorepage✨ #femaletatooartist #marmaristattoofestival Sponsored by @emalla.official @tsunamitattoosupply

monsieur_berdah x EMALLA Official

monsieur_berdah

@monsieur_berdah

20 Aug, 25

71.1k

1.2k

Yo yo Yooo! Aujourd’hui un petit réel de la main de Julien! ✌️un beau Mandala en dotwork qui vient prolonger l’avant-bras réalisé il y a plus d’un an, et que l’on avait déjà travaillé avec de la géométrie et une pivoine. 😁 C’est la première étape avant d’attaquer le haut de bras, et comme toujours… tatouer les mains reste une zone que j’adore : impact visuel immédiat, esthétique unique ✨ Et toi? Qu’est ce que tu en penses des mandalas sur les mains? Ça te ferais kiffer? 😎 📍 Réalisé à Rennes 🎨 Style : Tatouage géométrique • Blackwork • Dotwork Made with @bishoprotary @hornetarttattoosupply and @pantheraink . Sponsor : @emalla.official et @cherry.emalla . @ornamentalika @geometrip @dailydotwork @dotworktattoo @encres_cest_ouvert @omfgeometry @sacredgeometrytattoo @patternworkers @blackworkerssubmission @acidmathspiral @dotzilly @encres_cest_ouvert @dotworkers @killerinktattoo #tatoueur #tatoueurfrance #tatouagerennes #tatouagemain #mandalatattoo #dotworktattoo #tatouagegeometrique #tatouageornemental #tatouagefleur #piwonetattoo #tatouagebras #tattoofrance #blackworktattoo #tatouageartistique #tatouageornemental #handtattoo #tatouagedotwork #tatouagemandala #tatoueurornemental #tatouageimpact

monsieur_berdah

@monsieur_berdah

20 Jul, 25

52.6k

683

🖤✨ Projet complet sur le torse d’Ivan Une pièce sur mesure pensée pour épouser parfaitement les courbes du haut du corps. ⠀ 🔸 Deux lotus avec du pattern rouge dans les pétales 🔸 Un mandala central qui structure et équilibre l’ensemble ⠀ Travail de composition, d’alignement et de précision sur plusieurs sessions. Merci à Ivan, venu spécialement de Paris pour ce projet 🙏 ⠀ 📍 Réalisé à Rennes 🎨 Style : Dotwork – Ornemental – Géométrie – Floral ⠀ 💬 Que pensez-vous du rendu final ? 📩 Pour tout projet similaire → lien en bio ou DM Made with @bishoprotary @hornetarttattoosupply and @pantheraink . Sponsor : @emalla.official et @cherry.emalla . @ornamentalika @geometrip @dailydotwork @dotworktattoo @encres_cest_ouvert @omfgeometry @sacredgeometrytattoo @patternworkers @blackworkerssubmission @acidmathspiral @dotzilly @encres_cest_ouvert @dotworkers @killerinktattoo #tatouagepoitrine #mandalatattoo #dotwork #tatouagegeometrique #tatoueurfrance #tatouagerennes #tattoochest #tatouagelotus #ornamentaltattoo #tatouageartistique #tattooinspiration #tattooproject #tatoueur #blackandredtattoo #tattoodesign

monsieur_berdah

@monsieur_berdah

16 Jul, 25

35.5k

534

🖤✨ Mandala sur la main de Gaëtan Un classique qui ne déçoit jamais. Aujourd’hui, on y a ajouté une petite touche de rouge pour apporter du rythme et de la dynamique au motif. ⠀ C’est une zone que j’adore tatouer : technique, fine, mais toujours percutante visuellement. ⠀ Merci à Gaëtan pour sa confiance 🙏 ⠀ 📍 Réalisé à Rennes 🎨 Style : Dotwork – Ornemental – Géométrique ⠀ 💬 Dites-moi ce que vous pensez du rendu en commentaire 📩 Projet main ou mandala en tête ? → Contact en bio ou DM Made with @bishoprotary @hornetarttattoosupply and @pantheraink . Sponsor : @emalla.official et @cherry.emalla . @ornamentalika @geometrip @dailydotwork @dotworktattoo @encres_cest_ouvert @omfgeometry @sacredgeometrytattoo @patternworkers @blackworkerssubmission @acidmathspiral @dotzilly @encres_cest_ouvert @dotworkers @killerinktattoo #tatouagemain #mandalatattoo #dotwork #tatouagegeometrique #tatoueurfrance #tatouagerennes #handtattoo #tatouagemandala #ornamentaltattoo #tattooinspiration #tattoodesign #tatouageartistique #blackandredtattoo #tatoueur #tattooproject #tattooartwork

tsoietsoie x EMALLA Official

tsoietsoie

@tsoietsoie

03 Oct, 25

920.3k

32.3k

HEALED 100% iPhone video ! SPONSORED by @yumaintattoocare @emalla.official @emalla_barry_

tsoietsoie

@tsoietsoie

19 Sep, 25

415.6k

13.1k

100% HEALED One of my favorite leg sleeve SPONSORED by @yumaintattoocare @emalla.official @emalla_barry_

tsoietsoie

@tsoietsoie

29 May, 26

234.4k

12.7k

NATURAL LIGHT ! IPHONE VIDEO ! SPONSORED by @yumaintattoocare @emalla.official @emalla_barry_

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (10.6%)
• France (6.8%)
• Mexico (6.6%)

Here is another example of EMALLA Official collaborating with an influencer in Turkey.

ertugrul.ylmaaz x EMALLA Official

ertugrul.ylmaaz

@ertugrul.ylmaaz

25 Dec, 25

772.1k

1.3k

“Warrior” Sponsored @emalla.official @emalla_alia

EMALLA Official's influencer activity vs. related brands

EMALLA Official sits in the toys and hobby/collectible space, where Ohuhu overlaps via creator-friendly hobby products and Sanrio competes through fandom-driven merchandising. They’re relevant comparisons for influencer unboxings, collector culture, and community-led campaigns.

Total influencer content

Ohuhu leads with 5.9k sponsored posts, marginally ahead of EMALLA Official (5.6k posts) and Sanrio (3.5k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs.

By social platform

EMALLA Official leads on Instagram, while Ohuhu has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Ohuhu at 4.5k, Sanrio at 774, EMALLA Official at 19 posts. EMALLA Official's activity is particularly concentrated on Instagram. EMALLA Official and Sanrio have far more Instagram posts than Ohuhu, while Ohuhu has far more TikTok and YouTube posts than EMALLA Official and Sanrio.

By geographical market

Ohuhu has the highest estimated sponsored-post volume in United States (2.1k posts, 35.2%), Brazil (591 posts, 10.1%), India (574 posts, 9.8%), while Sanrio has the highest estimated sponsored-post volume in Japan (840 posts, 23.8%), China (378 posts, 10.7%), suggesting a Asia focus, while EMALLA Official leads in France with 378 posts (6.8%). Looking at United States specifically, the split is Ohuhu at 2.1k posts (35.2%), EMALLA Official at 1.5k posts (27.6%), Sanrio at 1.1k posts (29.9%). EMALLA Official's strength in France may indicate a home-market focus, while Ohuhu shows broader regional investment.