We analyzed 7.1k pieces of influencer content sponsored by EMALLA Official over the last 12 months.
This report breaks down where & how EMALLA Official invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EMALLA Official, see here: EMALLA Official influencers.
EMALLA Official's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
EMALLA Official's influencer posting pattern appears irregular, with notable fluctuations month to month. March saw the highest output at 877 posts (49% above the 590 monthly average), while February was the quietest at 136 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EMALLA Official's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for EMALLA Official.
Here are 3 examples of EMALLA Official's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
PRO TEAM : 🔵 @yumaintattoocare Get -10% CODE:Tsoie10 🔵 @emalla.official 2026 GUEST :24MARCH-7APRIL BELGIUM🇧🇪 @hannon.tattoostudio IZEGEM
Collaboration metrics
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Influencer bio
@yumaintattoocare @emallaofficial INSTAGRAM : @Iamtsoie
Collaboration metrics
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Influencer bio
Tattoo artist and owner of ‘Meine Art’ in Dülmen, Germany. ▬ About this channel ▬▬▬▬▬▬▬▬▬▬▬▬ Would you like to become a tattoo artist, learn how a professional tattoo artist works, learn valuable tips and tricks, and become a professional yourself? I'll support you by letting you watch me create high-quality tattoos and discuss topics related to tattooing. PalinskiTattoo is the right channel for everything tattoo-related. Here you'll find time-lapse videos, real-time videos, reviews, and tips and tricks for tattooing. Let's embark on this journey together and have fun tattooing.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers EMALLA Official are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.5% of partnerships featuring creators averaging 1K-5K views, EMALLA Official's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (612.5k avg views/post):
Influencer bio
Especialista en Arte Corporal Realista📸 Tattoo Artist Since 1996🖊️ 📍Gijón - España 🇪🇸 🤝Sponsors: @intenzetattooink @emalla.official @fkirons
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.2k avg views/post):
Influencer bio
MARINGÁ/PR . @viniciusfmenoli @jusincero @remenolipiercer . ATENDIMENTO APENAS COM HORA MARCADA WhatsApp (44)99838-9797 . ⬇️ CLIQUE PARA ORÇAMENTO ⬇️
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 154 of them (13%) posted content for EMALLA Official in 3 or more separate calendar months. The most consistent partner is @domcalais, who has collaborated across 12 months with 166 total posts.
Here are 3 examples of EMALLA Official's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where EMALLA Official had the most influencer activity. 29.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of EMALLA Official collaborating with an influencer in Brazil.
EMALLA Official operates in collectible/toy and fandom-driven products, making Sanrio and Youtooz strong comparators for competing in adjacent creator-led collector communities.
Total sponsored posts tracked (last 12 months)
EMALLA Official leads with 7.1k sponsored posts, significantly outpacing Sanrio (5.1k posts) and Youtooz (268 posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. EMALLA Official has more total posts than Sanrio and far more than Youtooz.
Sponsored posts by platform
EMALLA Official leads on Instagram, while Sanrio has the most activity on TikTok and Youtooz has the most activity on YouTube. The gap is most notable on Instagram, with EMALLA Official at 7.1k, Sanrio at 4k, Youtooz at 99 posts. EMALLA Official's activity is particularly concentrated on Instagram. On Instagram, EMALLA Official has more posts than Sanrio and far more than Youtooz.
Estimated sponsored posts in EMALLA Official's top markets
EMALLA Official has the highest estimated sponsored-post volume in United States (2.1k posts, 29.6%), Brazil (922 posts, 13%), Mexico (702 posts, 9.9%), suggesting a North America focus, while Sanrio leads in Japan with 1.3k posts (25.8%), while Youtooz has the highest estimated sponsored-post volume in United Kingdom (27 posts, 9.9%), Canada (15 posts, 5.5%). Looking at United States specifically, the split is EMALLA Official at 2.1k posts (29.6%), Sanrio at 1.3k posts (25.8%), Youtooz at 178 posts (66.3%). EMALLA Official's strength in United States may indicate a home-market focus, while Youtooz shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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