OLAPLEX Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.7k pieces of influencer content sponsored by OLAPLEX over the last 12 months.

This report breaks down where & how OLAPLEX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OLAPLEX, see here: OLAPLEX influencers.

Influencer activity throughout the year

OLAPLEX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OLAPLEX's influencer output appears relatively consistent throughout the year, averaging about 223 sponsored posts per month. January recorded the highest volume at 319 posts (43% above average), while February was the quietest at 102 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLAPLEX's sponsored influencer collaborations break down by social platform:

• TikTok: 1.6k posts (60.3%)
• Instagram: 1.0k posts (39.1%)
• YouTube: 15 posts (0.6%)

TikTok influencer marketing is a clear focus for OLAPLEX.

Here are 3 examples of OLAPLEX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

beyoncejanvier x OLAPLEX

beyoncejanvier

@beyoncejanvier

02 Jan, 26

13.5M

52.9k

The @olaplex rich hydration mask and I go together [...]

Influencer bio

Boston ✉️: beyonce@v1sionventures.com

Collaboration metrics

Post views13.5M

Post EMV $409.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

quenblackwell x OLAPLEX

quenblackwell

@quenblackwell

08 Sep, 25

16.6M

331.6k

[...] and a great hair week thanks to @Olaplex NEW rich hydration mask #OLAPLEXpartner

Influencer bio

THIS IS THE LIFE OF ME (the best person ever) mgmt@quenlinblackwell.com

Collaboration metrics

Post views16.6M

Post EMV $348.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Elysian.living x OLAPLEX

Elysian.living

@Elysian.living

01 May, 25

2M

63.3k

Hair wash day using @Olaplex No. 4 Fine Shampoo & No. 5 Fine [...]

Influencer bio

https://linktr.ee/elysian.living 💌teamvictoria@emeraldwoodsmgmt.com

Collaboration metrics

Post views2.0M

Post EMV $67.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 36.7% of partnerships featuring creators averaging <1K views, OLAPLEX's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.5M avg views/post):

loriharvey x OLAPLEX

loriharvey

@loriharvey

18 Sep, 25

3.7M

77.1k

[...] the town and a great hair week ahead ✨ @Olaplex #OLAPLEXpartner

Influencer bio

LH ✨ www.SKNbyLH.com

Collaboration metrics

Post views3.7M

Post EMV $77.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

knott.gail x OLAPLEX

knott.gail

@knott.gail

03 Nov, 25

9.4k

360

[...] for all the goodies! @Tower 28 Beauty @Olaplex @wildfleurworld @Clean Skin Club [...]

Influencer bio

Personal Blog🧘🏽‍♀️👏🏽 abbyknott90@gmail.com

Collaboration metrics

Post views9.4k

Post EMV $206

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OLAPLEX's repeat partnerships

haircolorkilla x OLAPLEX

haircolorkilla

@haircolorkilla

18 Mar, 25

1.5M

55.9k

[...] techniques. I'm grateful to @olaplex for creating a place of [...]

haircolorkilla

@haircolorkilla

04 Jun, 25

586.2k

15.2k

[...] that I tell her to. I use @olaplex in Salon, she uses olaplex at [...]

haircolorkilla

@haircolorkilla

06 Nov, 25

434.6k

13.3k

[...] just permanent hair color! @olaplex no1 and no2 to keep her hair [...]

johvonsalon x OLAPLEX

johvonsalon

@johvonsalon

11 Jan, 26

1.1k

24

[...] @Braids & Freckles @Olaplex @Moroccanoil @K18 Hair [...]

johvonsalon

@johvonsalon

05 Jul, 25

559

15

[...] 🤣 $12 sunnies!!!! My fav @Olaplex @fijiwater #blendersdupe

johvonsalon

@johvonsalon

09 Apr, 25

338

4

[...] @Moroccanoil @Aquage Hair @Olaplex @Braids & Freckles @Salon [...]

.artistic.aestheticss x OLAPLEX

.artistic.aestheticss

@.artistic.aestheticss

06 Mar, 25

1.6M

127.2k

[...] her hair was protected using @Olaplex . . . . #hairtransformation [...]

.artistic.aestheticss

@.artistic.aestheticss

29 Sep, 25

1.4M

101k

[...] combo using @Pravana and @Olaplex to protect the hair during the [...]

.artistic.aestheticss

@.artistic.aestheticss

31 May, 25

885.4k

53.7k

[...] mixed with flame and I used @Olaplex to protect her hair during the [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.3%)
• India (4.3%)
• France (3.3%)

Here is another example of OLAPLEX collaborating with an influencer in United States.

whitneyysimmons x OLAPLEX

whitneyysimmons

@whitneyysimmons

01 Dec, 25

10.9M

201.5k

[...] overnight heatless blowout routine with @Olaplex Nº.7 Bonding Oil 🎀🩰🍰🍒 #Olaplex [...]

OLAPLEX's influencer activity vs. related brands

OLAPLEX and K18 Hair compete directly in bond-repair and damage recovery, a category driven by dramatic before/after influencer proof. Briogeo is a major clean-leaning haircare alternative that competes for routine placement and creator recommendations.

Total influencer content

K18 Hair leads with 3k sponsored posts, marginally ahead of OLAPLEX (2.7k posts) and Briogeo (135 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.

By social platform

OLAPLEX leads on Instagram and YouTube, while K18 Hair leads on TikTok. The gap is most notable on TikTok, with K18 Hair at 2.3k, OLAPLEX at 1.6k, Briogeo at 0 posts. K18 Hair's activity is particularly concentrated on TikTok. On TikTok, Briogeo has no posts while OLAPLEX and K18 Hair have over 1,600 and 2,300 posts, respectively.

By geographical market

K18 Hair has the highest estimated sponsored-post volume in United States (1.9k posts, 62.6%), United Kingdom (257 posts, 8.6%), Canada (119 posts, 4%), suggesting a North America focus, while OLAPLEX leads in India with 115 posts (4.3%), while Briogeo leads in Brazil with 9 posts (6.3%). Looking at United States specifically, the split is K18 Hair at 1.9k posts (62.6%), OLAPLEX at 1.4k posts (51.5%), Briogeo at 91 posts (67.4%).