OLAPLEX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.3k pieces of influencer content sponsored by OLAPLEX over the last 12 months.
This report breaks down where & how OLAPLEX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLAPLEX, see here: OLAPLEX influencers.
Influencer activity throughout the year
OLAPLEX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLAPLEX's influencer activity by month
Number of sponsored posts
OLAPLEX's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. March recorded the highest volume at 1.5k posts (42% above average), while September was the quietest at 583 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLAPLEX's sponsored influencer collaborations break down by social platform:
- TikTok: 9.1k posts (68.1%)
- Instagram: 4.1k posts (30.4%)
- YouTube: 196 posts (1.5%)
OLAPLEX's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for OLAPLEX.
Here are 3 examples of OLAPLEX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
beyoncejanvier x OLAPLEX
Influencer bio
🇭🇹 boston @therealdba | hello@beyjanvier.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
beccaxbloom x OLAPLEX
![TikTok post by @beccaxbloom for OLAPLEX. Caption reads: [...] here’s the mask I kept for myself 👀....](https://images.od.modash.io/903f5d94c1ff4b4915efca3e0189a7ee888585cf)
Influencer bio
Instagram: @beccaxbloom beccabloomteam@unitedtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheMicheleWang x OLAPLEX
![YouTube post by @TheMicheleWang for OLAPLEX. Caption reads: [...] foundation of my hair routine. The NEW....](https://images.od.modash.io/fb9c326f1033f05ab0d23f64ba50c7eb08469850)
Influencer bio
Hi everyone! Thanks for stopping by my channel where I love sharing my life. I’m a big fan of luxury goods and a laidback lifestyle so you’ll find the meeting of those two worlds here. Don't forget to check out my Community Tab where I like to post about new releases! xoxo Mailing address: Michele Wang 10620 Southern Highlands Pkwy Suite 110-20 Las Vegas, NV 89141
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.6%
- Carousels: 2.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OLAPLEX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLAPLEX's influencers average views (TikTok)
Based on each influencer's average views per post
OLAPLEX's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.5M avg views/post):
kayla.ryann x OLAPLEX
![TikTok post by @kayla.ryann for OLAPLEX. Caption reads: [...] my hair SO healthy with the upgraded....](https://images.od.modash.io/8b3e4547b492e0670a2cddf768890cee5b8563a6)
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com 📍miamiiii ⭐️🐠💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
sarah.kassmi x OLAPLEX
![TikTok post by @sarah.kassmi for OLAPLEX. Caption reads: [...] en story et story à la une 🫶🏽 @Olaplex....](https://images.od.modash.io/924faff86ee9dbac53275a2284b78ef55ad0d600)
Influencer bio
ur shopping bestie
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLAPLEX's repeat partnerships
Out of 7.5k unique influencers in our dataset, 386 of them (5%) posted content for OLAPLEX in 3 or more separate calendar months. The most consistent partner is @cryistalchaos, who has collaborated across 11 months with 42 total posts.
Here are 3 examples of OLAPLEX's repeat influencer partnerships, with links to the sponsored content.
cryistalchaos x OLAPLEX
![TikTok post by @cryistalchaos for OLAPLEX. Caption reads: [...] back to dull sun dried hair @Olaplex regime:....](https://images.od.modash.io/363bf7cc375a64377dfefcd2cdc82cfdc9a81ded)
selina.dasilvaaa x OLAPLEX
![TikTok post by @selina.dasilvaaa for OLAPLEX. Caption reads: [...] @Sweed Beauty the hair serum @Olaplex no.3....](https://images.od.modash.io/a43f88fd4fc8eb8b1cb9decc453c3803c33522e2)
![TikTok post by @selina.dasilvaaa for OLAPLEX. Caption reads: [...] @Sweed Beauty hair serum @Olaplex no.7....](https://images.od.modash.io/6d40cbe9f6886d6f534266c25bb30cf0c327ac14)
![TikTok post by @selina.dasilvaaa for OLAPLEX. Caption reads: [...] MUSE zero heat bun bons @Olaplex no.05....](https://images.od.modash.io/6570b8248b48a16c7e87adedfd36148548a26cd8)
hannahhnotmontanaa x OLAPLEX
![TikTok post by @hannahhnotmontanaa for OLAPLEX. Caption reads: [...] different forms which is why @Olaplex....](https://images.od.modash.io/b469109186eed3b332347cc611a0b622612fd9e5)
![TikTok post by @hannahhnotmontanaa for OLAPLEX. Caption reads: [...] been easier than with the OLAPLEX Rich....](https://images.od.modash.io/7a846cb04124209584af4a39ce502aa39249a1f6)
![TikTok post by @hannahhnotmontanaa for OLAPLEX. Caption reads: [...] Your Mother's @BounceCurl @Olaplex @Crown....](https://images.od.modash.io/209288a9ffe2698a95dcc9f91d6f916865eb6218)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLAPLEX had the most influencer activity. 51.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.8%)
- Canada (3.8%)
- India (3.6%)
OLAPLEX's influencer activity by market
Here is another example of OLAPLEX collaborating with an influencer in United States.
quenblackwell x OLAPLEX
![TikTok post by @quenblackwell for OLAPLEX. Caption reads: [...] and a great hair week thanks to @Olaplex NEW....](https://images.od.modash.io/ded9cb4104aec92f17a165e7769b099437ba15b9)
OLAPLEX's influencer activity vs. related brands
OLAPLEX, K18 Hair, and Living Proof compete in premium, results-driven haircare with strong emphasis on repair and transformation content. They’re natural comparisons for influencer education, stylist credibility, and before/after performance marketing.
Total influencer content
OLAPLEX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 13.3k sponsored posts, significantly outpacing K18 Hair (9.2k posts) and Living Proof (5.2k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs.
By social platform
OLAPLEX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 9.1k, K18 Hair at 5.8k, Living Proof at 3.7k posts. Living Proof's activity is particularly concentrated on TikTok. On YouTube, OLAPLEX has more than twice as many posts as K18 Hair and far more than Living Proof.
By geographical market
OLAPLEX vs. related brands influencer activity (by country)
Estimated sponsored posts in OLAPLEX's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (6.8k posts, 51.2%), United Kingdom (1.2k posts, 8.8%), Canada (507 posts, 3.8%), suggesting a North America focus, while K18 Hair leads in India with 488 posts (5.3%). Looking at United States specifically, the split is OLAPLEX at 6.8k posts (51.2%), K18 Hair at 5k posts (54.2%), Living Proof at 3k posts (58.1%). OLAPLEX's strength in United States and United Kingdom may indicate a home-market focus, while K18 Hair shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- K18 Hair's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- Electrolit's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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