OLAPLEX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.8k pieces of influencer content sponsored by OLAPLEX over the last 12 months.
This report breaks down where & how OLAPLEX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OLAPLEX, see here: OLAPLEX influencers.
Influencer activity throughout the year
OLAPLEX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OLAPLEX's influencer activity by month
Number of sponsored posts
OLAPLEX's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. March recorded the highest volume at 1.5k posts (41% above average), while June was the quietest at 642 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OLAPLEX's sponsored influencer collaborations break down by social platform:
- TikTok: 8.1k posts (63.5%)
- Instagram: 4.7k posts (36.5%)
OLAPLEX's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OLAPLEX.
Here are 2 examples of OLAPLEX's recent sponsored collaborations (one each for Instagram, TikTok).
beyoncejanvier x OLAPLEX
Influencer bio
🇭🇹 boston ✉️: beyonce@v1sionventures.com
Collaboration metrics
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beccaxbloom x OLAPLEX
![TikTok post by @beccaxbloom for OLAPLEX. Caption reads: [...] here’s the mask I kept for myself 👀....](https://images.od.modash.io/903f5d94c1ff4b4915efca3e0189a7ee888585cf)
Influencer bio
Instagram: @beccaxbloom beccabloomteam@unitedtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OLAPLEX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OLAPLEX's influencers average views (TikTok)
Based on each influencer's average views per post
OLAPLEX's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.6M avg views/post):
kayla.ryann x OLAPLEX
![TikTok post by @kayla.ryann for OLAPLEX. Caption reads: [...] my hair SO healthy with the upgraded....](https://images.od.modash.io/8b3e4547b492e0670a2cddf768890cee5b8563a6)
Influencer bio
HIII WELCOME 💆🏼♀️✨🍓🫧🌸 kaylaryan@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
sarah.kassmi x OLAPLEX
![TikTok post by @sarah.kassmi for OLAPLEX. Caption reads: [...] en story et story à la une 🫶🏽 @Olaplex....](https://images.od.modash.io/924faff86ee9dbac53275a2284b78ef55ad0d600)
Influencer bio
ur shopping bestie
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OLAPLEX's repeat partnerships
Out of 7k unique influencers in our dataset, 362 of them (5%) posted content for OLAPLEX in 3 or more separate calendar months. The most consistent partner is @cryistalchaos, who has collaborated across 11 months with 47 total posts.
Here are 3 examples of OLAPLEX's repeat influencer partnerships, with links to the sponsored content.
cryistalchaos x OLAPLEX
![Instagram post by @cryistalchaos for OLAPLEX. Caption reads: [...] a lot of excitement around @olaplex 3Plus....](https://images.od.modash.io/c9888517600e78d55298f1cd45edf7918f0156ab)
danilo.bozic x OLAPLEX
![Instagram post by @danilo.bozic for OLAPLEX. Caption reads: [...] this amazing copper color? @olaplex products....](https://images.od.modash.io/7825cfcd857df775a733abf4e326f1b83e43a241)
![Instagram post by @danilo.bozic for OLAPLEX. Caption reads: [...] toners 💪 Hair care goes to @olaplex ✨....](https://images.od.modash.io/11cea639ec9453ac937359c0377f06ec7432fdc0)
a1iyahhh x OLAPLEX
![TikTok post by @a1iyahhh for OLAPLEX. Caption reads: [...] start in the shower with @Olaplex weightless....](https://images.od.modash.io/b0e301aa62d3e4aa8648e0055941ed2a7afab36b)
![TikTok post by @a1iyahhh for OLAPLEX. Caption reads: @Olaplex always comes through when you [...].](https://images.od.modash.io/cd31c4217a8976c17a483db1b012a91e9accf23d)
![TikTok post by @a1iyahhh for OLAPLEX. Caption reads: [...] start in the shower 🚿 🤍 @Olaplex....](https://images.od.modash.io/628c1a05d263a05fdfe1eb036cdf9180ff8d5307)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OLAPLEX had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.6%)
- India (4.8%)
- Indonesia (4.6%)
OLAPLEX's influencer activity by market
Here is another example of OLAPLEX collaborating with an influencer in United States.
quenblackwell x OLAPLEX
![TikTok post by @quenblackwell for OLAPLEX. Caption reads: [...] and a great hair week thanks to @Olaplex NEW....](https://images.od.modash.io/ded9cb4104aec92f17a165e7769b099437ba15b9)
OLAPLEX's influencer activity vs. related brands
OLAPLEX, K18 Hair, and Living Proof all compete in premium hair repair and treatment routines, often targeting consumers dealing with damage from coloring and heat styling. Their influencer strategies commonly center on before/after proof, education, and routine building.
Total influencer content
OLAPLEX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 13.1k sponsored posts, marginally ahead of OLAPLEX (12.8k posts) and Living Proof (6.1k posts). Across all three brands, the average volume is 10.7k posts, indicating mature, scaled influencer programs.
By social platform
OLAPLEX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OLAPLEX leads on TikTok, while K18 Hair has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with K18 Hair at 6.9k, OLAPLEX at 4.7k, Living Proof at 2.5k posts. Living Proof has multiple times fewer Instagram posts than OLAPLEX and K18 Hair.
By geographical market
OLAPLEX vs. related brands influencer activity (by country)
Estimated sponsored posts in OLAPLEX's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (7.4k posts, 56.5%), United Kingdom (1.1k posts, 8.6%), India (642 posts, 4.9%), while Living Proof leads in Canada with 207 posts (3.4%). Looking at United States specifically, the split is K18 Hair at 7.4k posts (56.5%), OLAPLEX at 6.1k posts (47.6%), Living Proof at 3.7k posts (60.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- K18 Hair's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- Electrolit's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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