Living Proof Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Living Proof over the last 12 months.
This report breaks down where & how Living Proof invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Living Proof, see here: Living Proof influencers.
Influencer activity throughout the year
Living Proof's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Living Proof's influencer activity by month
Number of sponsored posts
Living Proof's influencer output appears relatively consistent throughout the year, averaging about 155 sponsored posts per month. May recorded the highest volume at 234 posts (51% above average), while September was the quietest at 108 posts.
Living Proof's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 11.7M, while June recorded the least at 711.4k. Across all tracked posts in the 12-month window, average views per post were 37k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @kristinarodulfo, generated 4.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Living Proof's sponsored influencer collaborations break down by social platform:
- TikTok: 941 posts (50.6%)
- Instagram: 917 posts (49.3%)
- YouTube: 3 posts (0.2%)
Living Proof's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Living Proof.
Here are 3 examples of Living Proof's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexteri x Living Proof
![Instagram post by @alexteri for Living Proof. Caption reads: [...] hair day (and a minor miracle)....](https://images.od.modash.io/5e5b7bc62ad621ccfb43dd221189cefdf810fc09)
Influencer bio
NYC collabs@alexteri.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kristinarodulfo x Living Proof
![TikTok post by @kristinarodulfo for Living Proof. Caption reads: [...] is your BFF and my holy grail is the @Living....](https://images.od.modash.io/522ef40bf3274df26608c6516079e8abf4a5ba52)
Influencer bio
The deeper meaning behind beauty 🔎 ✍️ Journalist (ELLE, Vogue, WH, Bustle) 🇵🇭 NYC | ✉️ info@kristinarodulfo.com Shop one of my fav bodywashes:
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LauraKing x Living Proof
![YouTube post by @LauraKing for Living Proof. Caption reads: [...] @SummerFridaysofficial @Glossier....](https://images.od.modash.io/8e255a02111aa8de65d46211afade8abdf077b61)
Influencer bio
Instagram: laura_king TikTok: lauraking87 Pinterest: lauraking0510 Email for Collaborations: laurakingb@gmail.com 8308
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.6%
- Carousels: 2.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Living Proof are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Living Proof's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.5% of partnerships featuring creators averaging <1K views, Living Proof's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
.courtpaige x Living Proof
Influencer bio
💗 beauty testing & fun 🎓 yale psych grad 📍NC 💌 courtney@proudmanagement.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
keekswrld x Living Proof
Influencer bio
insta/depop- kristenblake_ be a light 💌 @🦋 PR: kristenb559@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Living Proof's repeat partnerships
Out of 1.4k unique influencers in our dataset, 60 of them (4%) posted content for Living Proof in 3 or more separate calendar months. The most consistent partner is @mitchellramazon, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of Living Proof's repeat influencer partnerships, with links to the sponsored content.
mitchellramazon x Living Proof
![Instagram post by @mitchellramazon for Living Proof. Caption reads: [...] Alex Cooper’s hair using @livingproofinc....](https://images.od.modash.io/194720b8373c1cc8db0b7524a5cafb9622c16760)
![Instagram post by @mitchellramazon for Living Proof. Caption reads: [...] of Flex Hairspray with Living Proof! You see....](https://images.od.modash.io/1e824c7448fa68c8299dab7370956feabcef1384)
![Instagram post by @mitchellramazon for Living Proof. Caption reads: [...] Summer House reunion with @livingproofinc’s....](https://images.od.modash.io/643cc790ebf1dd32f366c2e886d6b4c67e11202a)
kimberlymulgrew x Living Proof
![TikTok post by @kimberlymulgrew for Living Proof. Caption reads: [...] these 😭 i’m a yapper 😋 @Living Proof, Inc.....](https://images.od.modash.io/a5495a08af9453d9b4376932a27baef0d0210aa7)
byemmaleah x Living Proof
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] editing it ✨🤭🤭
products
@livingproofuk....](https://images.od.modash.io/dbdeabcc99319b728b1cb7c4184a84d72abbdeff)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] the ultimate styler brush*
@livingproofinc....](https://images.od.modash.io/40865c067b2e5459ebeee599ca68a508955acf05)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] care hehe 🌟🤭🤭
products
@livingproofuk....](https://images.od.modash.io/31871ae9f71af0b0878e66553ff68deb9e31f024)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Living Proof had the most influencer activity. 60.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.4%)
- Canada (4.1%)
- Brazil (3.5%)
Living Proof's influencer activity by market
Here is another example of Living Proof collaborating with an influencer in United States.
mariavillarreall x Living Proof
![Instagram post by @mariavillarreall for Living Proof. Caption reads: [...] spookier with great hair ✨ Using the....](https://images.od.modash.io/56211a3a4697ceeba2a66a2715e7df1e7340fce4)
Living Proof's influencer activity vs. related brands
Living Proof is often compared with OLAPLEX and K18 in the “hair repair + performance” segment. These brands compete for the same salon-to-consumer audience and dominate similar creator demo and transformation-style content.
Total influencer content
Living Proof vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 2.7k sponsored posts, marginally ahead of OLAPLEX (2.5k posts) and Living Proof (1.9k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
Living Proof vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram and YouTube and K18 Hair leads on TikTok. The gap is most notable on TikTok, with K18 Hair at 2.1k, OLAPLEX at 1.4k, Living Proof at 941 posts. K18 Hair's activity is particularly concentrated on TikTok. On TikTok, K18 Hair has multiple times more posts than Living Proof.
By geographical market
Living Proof vs. related brands influencer activity (by country)
Estimated sponsored posts in Living Proof's top markets
K18 Hair leads in United States with 1.6k posts (58.9%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (268 posts, 14.4%), Canada (76 posts, 4.1%), while OLAPLEX leads in India with 124 posts (5%). Looking at United States specifically, the split is K18 Hair at 1.6k posts (58.9%), OLAPLEX at 1.2k posts (48.6%), Living Proof at 1.1k posts (60.4%). Living Proof's strength in United Kingdom may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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