Living Proof Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.4k pieces of influencer content sponsored by Living Proof over the last 12 months.

This report breaks down where & how Living Proof invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Living Proof, see here: Living Proof influencers.

Influencer activity throughout the year

Living Proof's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Living Proof's influencer output appears relatively consistent throughout the year, averaging about 449 sponsored posts per month. February recorded the highest volume at 630 posts (40% above average), while October was the quietest at 301 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Living Proof's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (68.5%)
• Instagram: 1.7k posts (31.2%)
• YouTube: 14 posts (0.3%)

TikTok influencer marketing is a clear focus for Living Proof.

Here are 3 examples of Living Proof's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alxcext x Living Proof

alxcext

@alxcext

10 Apr, 26

993.1k

25.4k

[...] finishing touches eee ad 🌴🌞🎡🤍 @livingproofuk hairspray @k18hair_uk bonding oil [...]

Influencer bio

🧧🪷 alicext96@gmail.com

Collaboration metrics

Post views993.1k

Post EMV $32.3k

More influencer data

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inesraffier x Living Proof

inesraffier

@inesraffier

15 Apr, 26

3.6M

1.2k

[...] et coiffés en quelques minutes ✨💁‍♀️ #livingproofinc #hairroutine #hairtok #girl @Living [...]

Influencer bio

🦋🌸🍭🩰 💌inesraffier1@gmail.com Insta : @inesrff_

Collaboration metrics

Post views3.6M

Post EMV $72.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

rumill x Living Proof

rumill

@rumill

16 Feb, 26

7.8k

215

[...] back to life without the buildup. ✨ @livingproofinc #LivingProofInc #LivingProofPartner

Influencer bio

Follow me on social media + discount links⬇️

Collaboration metrics

Post views7.8k

Post EMV $254

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.1% of partnerships featuring creators averaging <1K views, Living Proof's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.1%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):

aspynovard x Living Proof

aspynovard

@aspynovard

06 Feb, 26

2.3M

21.3k

[...] u do it @IPSY !!! @Charlotte Tilbury @Living Proof, Inc. @Tatcha US @makeupforever [...]

Influencer bio

watch me soon @secretlivesonhulu 🫶🏼 aspynovard@select.co

Collaboration metrics

Post views2.3M

Post EMV $47.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

rubyvonkoss x Living Proof

rubyvonkoss

@rubyvonkoss

23 Aug, 26

38k

1.8k

[...] benutzt habe. Alle Produkte sind von @Living Proof, Inc. und glaubt mir ich LIEBE sie [...]

Influencer bio

MGM Models 💌 socials@mgm-models.de rubyvonkoss@icloud.com Ig: rubyvnk

Collaboration metrics

Post views38.0k

Post EMV $851

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Living Proof's repeat partnerships

by.emmaleah x Living Proof

by.emmaleah

@by.emmaleah

30 Jun, 26

165.8k

2.3k

[...] reedle shot hair ampoule* @Living Proof, Inc. leave in conditioning [...]

by.emmaleah

@by.emmaleah

24 Dec, 25

12.6k

1.2k

[...] 🌨️☃️🎅🏼🎀🕯️🪄 products @Living Proof, Inc. restore shampoo* @THE [...]

by.emmaleah

@by.emmaleah

14 Apr, 26

10k

549

[...] and summer!! 🤭🤭 products @Living Proof, Inc. scalp care density [...]

blueusual x Living Proof

blueusual

@blueusual

31 Aug, 26

214.8k

1.6k

[...] @lorealpro flex pli spray* @livingproofuk flex hairspray* *kindly [...]

blueusual

@blueusual

28 Jul, 26

112.9k

1.2k

[...] hair-fall fortifying serum* @livingproofuk leave-in conditioning [...]

blueusual

@blueusual

04 Aug, 26

64.6k

922

[...] styling tool* @livingproofuk flex hair spray* [...]

byemmaleah x Living Proof

byemmaleah

@byemmaleah

08 Apr, 26

214.6k

5.8k

[...] ceramide therapy hair mask* @livingproofuk high shine gloss* [...]

byemmaleah

@byemmaleah

03 Jun, 26

216k

4.3k

[...] elixir ultime hair oil* @livingproofuk advanced clean dry [...]

byemmaleah

@byemmaleah

05 Feb, 26

211.1k

5.3k

[...] detangler brush* @livingproofuk scalp care density serum* [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (18.5%)
• Canada (5.3%)
• India (3%)

Here is another example of Living Proof collaborating with an influencer in United States.

chicolachowski13 x Living Proof

chicolachowski13

@chicolachowski13

04 Dec, 25

2.8M

115.9k

[...] get ready together, stay together ❤️ @Living Proof, Inc. @douglas_cosmetics #ad

Living Proof's influencer activity vs. related brands

Living Proof competes with OLAPLEX and BondiBoost in performance haircare focused on repair and results, where influencer before/after demonstrations and regimen content drive conversion.

Total influencer content

OLAPLEX leads with 13.3k sponsored posts, significantly outpacing Living Proof (5.4k posts) and BondiBoost (4.3k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. OLAPLEX has more than double the total posts of Living Proof and BondiBoost.

By social platform

Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 9.1k, Living Proof at 3.7k, BondiBoost at 3.7k posts. BondiBoost's activity is particularly concentrated on TikTok. On Instagram and YouTube, OLAPLEX has several times more posts than Living Proof and BondiBoost.

By geographical market

OLAPLEX has the highest estimated sponsored-post volume in United States (6.8k posts, 51.2%), United Kingdom (1.2k posts, 8.8%), Canada (507 posts, 3.8%), suggesting a North America focus, while BondiBoost leads in Australia with 829 posts (19.1%). Looking at United States specifically, the split is OLAPLEX at 6.8k posts (51.2%), Living Proof at 3.1k posts (56.7%), BondiBoost at 2.5k posts (57.1%).