Living Proof Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by Living Proof over the last 12 months.
This report breaks down where & how Living Proof invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Living Proof, see here: Living Proof influencers.
Influencer activity throughout the year
Living Proof's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Living Proof's influencer activity by month
Number of sponsored posts
Living Proof's influencer output appears relatively consistent throughout the year, averaging about 493 sponsored posts per month. January recorded the highest volume at 766 posts (55% above average), while May was the quietest at 166 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Living Proof's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (59.7%)
- Instagram: 2.4k posts (40.1%)
- YouTube: 9 posts (0.2%)
Living Proof's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Living Proof.
Here are 3 examples of Living Proof's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mariavillarreall x Living Proof
![Instagram post by @mariavillarreall for Living Proof. Caption reads: [...] spookier with great hair ✨ Using the....](https://images.od.modash.io/56211a3a4697ceeba2a66a2715e7df1e7340fce4)
Influencer bio
beauty | lifestyle | south tx partnerships 💌: mariavillarreall@grail-talent.com
Collaboration metrics
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vaea.brazier x Living Proof
![TikTok post by @vaea.brazier for Living Proof. Caption reads: [...] Comment garder ton brushing en été ? @Living....](https://images.od.modash.io/ef67f5a1bf4dd46a6ee774ff417654746c929166)
Influencer bio
🦋 100% 📨 vaea@gisele-paris.fr @Belles des Pins compte secours @vaeaa.brazier
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
rumill x Living Proof
![YouTube post by @rumill for Living Proof. Caption reads: [...] back to life without the buildup. ✨....](https://images.od.modash.io/29737a80c8abf6cf5bccaf584def7fc6465070ba)
Influencer bio
Follow me on social media + discount links⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Living Proof are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Living Proof's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging <1K views, Living Proof's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.2M avg views/post):
chicolachowski13 x Living Proof
![TikTok post by @chicolachowski13 for Living Proof. Caption reads: [...] get ready together, stay together ❤️ @Living....](https://images.od.modash.io/c9842ac7794e82e1f8d0a82d1a7a2c80118620b9)
Influencer bio
Welcome to the Chico Lachowski show! Official legend diary
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
sinembck x Living Proof
Influencer bio
Beauty | Fashion | Alltag | Schulden/Kaufsucht | 🔒❤️ 💌 sinembck@gmx.de -15% mit sinem15 bei @candycush.beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Living Proof's repeat partnerships
Out of 3.7k unique influencers in our dataset, 146 of them (4%) posted content for Living Proof in 3 or more separate calendar months. The most consistent partner is @by.emmaleah, who has collaborated across 11 months with 19 total posts.
Here are 3 examples of Living Proof's repeat influencer partnerships, with links to the sponsored content.
by.emmaleah x Living Proof
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] 🌨️☃️🎅🏼🎀🕯️🪄 products @Living Proof,....](https://images.od.modash.io/c1928dce763fe0236e8b92b87bc03f3c99693e97)
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] and summer!! 🤭🤭 products @Living Proof,....](https://images.od.modash.io/7446a7a92c7f42a8802cd8c4af93b224e7a32817)
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] pyjamas @Living Proof, Inc. scalp care....](https://images.od.modash.io/fe8efc87fbccb0aee5927ceb30c6d33fabf29d63)
byemmaleah x Living Proof
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] editing it ✨🤭🤭 products @livingproofuk....](https://images.od.modash.io/dbdeabcc99319b728b1cb7c4184a84d72abbdeff)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] ceramide therapy hair mask* @livingproofuk....](https://images.od.modash.io/f327c997ed7b4e6250c8a871745452a312597751)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] ceramide therapy hair mask* @livingproofuk....](https://images.od.modash.io/5550281261ca4f3f1b8ff07220bce26b71f8131e)
blueusual x Living Proof
![Instagram post by @blueusual for Living Proof. Caption reads: [...] sticky dates shower gel* @livingproofuk flex....](https://images.od.modash.io/5ed5543ec97aab83668687c0a76e94ff8f291f2b)
![Instagram post by @blueusual for Living Proof. Caption reads: [...] products: @redken shampoo* @livingproofuk....](https://images.od.modash.io/084b9b41fbc4a10e6ae63c13bba438633acd59d6)
![Instagram post by @blueusual for Living Proof. Caption reads: [...] @rhutehair scalp serum* @livingproofuk....](https://images.od.modash.io/e9fbbae55999c4254d6ff0bad19b145e68307b6b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Living Proof had the most influencer activity. 61.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.7%)
- Canada (3.8%)
- India (3.7%)
Living Proof's influencer activity by market
Here is another example of Living Proof collaborating with an influencer in United States.
alexisnttiktokfamous x Living Proof
Living Proof's influencer activity vs. related brands
Living Proof competes directly with OLAPLEX and Briogeo in premium haircare focused on repair and performance claims, where before/after creator content heavily influences purchase decisions.
Total influencer content
Living Proof vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 11.9k sponsored posts, significantly outpacing Living Proof (5.9k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. OLAPLEX has about twice as many total posts as Living Proof and several times more than Briogeo.
By social platform
Living Proof vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 7.5k, Living Proof at 3.5k, Briogeo at 1.2k posts. On YouTube, OLAPLEX has far more posts than Living Proof and Briogeo.
By geographical market
Living Proof vs. related brands influencer activity (by country)
Estimated sponsored posts in Living Proof's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (6k posts, 50.5%), United Kingdom (777 posts, 6.5%), India (597 posts, 5%), while Living Proof leads in Canada with 225 posts (3.8%), while Briogeo leads in Brazil with 168 posts (8.8%). Looking at United States specifically, the split is OLAPLEX at 6k posts (50.5%), Living Proof at 3.6k posts (61.5%), Briogeo at 1.2k posts (64.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Venum's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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