We analyzed 6.5k pieces of influencer content sponsored by Living Proof over the last 12 months.
This report breaks down where & how Living Proof invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Living Proof, see here: Living Proof influencers.
Living Proof's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Living Proof's influencer output appears relatively consistent throughout the year, averaging about 533 sponsored posts per month. January recorded the highest volume at 753 posts (41% above average), while September was the quietest at 427 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Living Proof's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Living Proof.
Here are 3 examples of Living Proof's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Brazilian Model, Dad, husband, sports enthusiast, creator and coffee lover. 📍Brasil Based in 🇧🇷🇩🇪🇬🇧🇺🇸
Collaboration metrics
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Influencer bio
🦋 100% 📨 vaea@gisele-paris.fr @Belles des Pins compte secours @vaeaa.brazier
Collaboration metrics
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Influencer bio
Instagram: laura_king TikTok: lauraking87 Pinterest: lauraking0510 Email for Collaborations: laurakingb@gmail.com 8308
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Living Proof are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.7% of partnerships featuring creators averaging <1K views, Living Proof's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.9M avg views/post):
Influencer bio
Welcome to the Chico Lachowski show! Official legend diary
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
🔒❤️ 💌 Sinembck@gmx.de -15% bei @candycush.beauty mit sinem15 & -25% ab 60€ mit sinem25 + Geschenk -15% bei @rescens mit sinem15
Collaboration metrics
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Out of 4.1k unique influencers in our dataset, 189 of them (5%) posted content for Living Proof in 3 or more separate calendar months. The most consistent partner is @by.emmaleah, who has collaborated across 11 months with 18 total posts.
Here are 3 examples of Living Proof's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Living Proof had the most influencer activity. 61.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Living Proof collaborating with an influencer in United States.
Living Proof competes with OLAPLEX and OUAI in premium haircare, targeting similar consumers with performance claims, routines, and salon-adjacent creator endorsements.
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 9.4k sponsored posts, significantly outpacing Living Proof (6.5k posts) and OUAI (5.9k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OLAPLEX at 5.2k, Living Proof at 2.7k, OUAI at 1.8k posts. On Instagram, OLAPLEX has nearly twice as many posts as Living Proof and almost three times as many as OUAI.
Estimated sponsored posts in Living Proof's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (4.5k posts, 47.2%), India (660 posts, 7%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (787 posts, 12.2%), Canada (258 posts, 4%). Looking at United States specifically, the split is OLAPLEX at 4.5k posts (47.2%), Living Proof at 4k posts (61.7%), OUAI at 3.2k posts (54.4%). Living Proof's strength in United Kingdom may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.