Living Proof Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by Living Proof over the last 12 months.
This report breaks down where & how Living Proof invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Living Proof, see here: Living Proof influencers.
Influencer activity throughout the year
Living Proof's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Living Proof's influencer activity by month
Number of sponsored posts
Living Proof's influencer activity appears to have tapered over the year, from 774 posts in January down to 528 in December. January was the busiest month at 774 posts, 68% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Living Proof's sponsored influencer collaborations break down by social platform:
- TikTok: 3.6k posts (65.3%)
- Instagram: 1.9k posts (34.5%)
- YouTube: 11 posts (0.2%)
Living Proof's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Living Proof.
Here are 3 examples of Living Proof's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mariavillarreall x Living Proof
![Instagram post by @mariavillarreall for Living Proof. Caption reads: [...] staying in place during mom life? Living....](https://images.od.modash.io/336758b303ea587fc7e67f08b4a0b0f150f0e34c)
Influencer bio
beauty | lifestyle | south tx partnerships 💌: mariavillarreall@grail-talent.com
Collaboration metrics
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alexisnttiktokfamous x Living Proof
Influencer bio
NYC | work-life balance, advice, fashion, travel & more 💌 workwithalexnyc@gmail.com
Collaboration metrics
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rumill x Living Proof
![YouTube post by @rumill for Living Proof. Caption reads: [...] back to life without the buildup. ✨....](https://images.od.modash.io/29737a80c8abf6cf5bccaf584def7fc6465070ba)
Influencer bio
Follow me on social media + discount links⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98%
- Carousels: 2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Living Proof are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Living Proof's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.5% of partnerships featuring creators averaging <1K views, Living Proof's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 27.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
sarasaadia x Living Proof
![TikTok post by @sarasaadia for Living Proof. Caption reads: [...] a week of intense workouts using the @Living....](https://images.od.modash.io/d19de20b8bec4ae4b9f94254d1c338275100328b)
Influencer bio
Email: sara@eminencemanagement.co.uk IG: @sarasaadia_ Hair, makeup and skincare 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
sinembck x Living Proof
Influencer bio
Kaufsucht/Schulden | Beauty | Fashion | Alltag | 🔒❤️ 💌 sinembck@gmx.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Living Proof's repeat partnerships
Out of 3.5k unique influencers in our dataset, 113 of them (3%) posted content for Living Proof in 3 or more separate calendar months. The most consistent partner is @by.emmaleah, who has collaborated across 10 months with 16 total posts.
Here are 3 examples of Living Proof's repeat influencer partnerships, with links to the sponsored content.
by.emmaleah x Living Proof
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] reedle shot hair ampoule* @Living Proof,....](https://images.od.modash.io/0e2ab7eae87e02daf741e0e4ab2fa7137854b51c)
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] 🌨️☃️🎅🏼🎀🕯️🪄 products @Living Proof,....](https://images.od.modash.io/c1928dce763fe0236e8b92b87bc03f3c99693e97)
![TikTok post by @by.emmaleah for Living Proof. Caption reads: [...] and summer!! 🤭🤭 products @Living Proof,....](https://images.od.modash.io/7446a7a92c7f42a8802cd8c4af93b224e7a32817)
blueusual x Living Proof
![Instagram post by @blueusual for Living Proof. Caption reads: [...] sticky dates shower gel* @livingproofuk flex....](https://images.od.modash.io/5ed5543ec97aab83668687c0a76e94ff8f291f2b)
![Instagram post by @blueusual for Living Proof. Caption reads: [...] products: @redken shampoo* @livingproofuk....](https://images.od.modash.io/084b9b41fbc4a10e6ae63c13bba438633acd59d6)
![Instagram post by @blueusual for Living Proof. Caption reads: [...] @rhutehair scalp serum* @livingproofuk....](https://images.od.modash.io/e9fbbae55999c4254d6ff0bad19b145e68307b6b)
byemmaleah x Living Proof
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] ceramide therapy hair mask* @livingproofuk....](https://images.od.modash.io/f327c997ed7b4e6250c8a871745452a312597751)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] ceramide therapy hair mask* @livingproofuk....](https://images.od.modash.io/5550281261ca4f3f1b8ff07220bce26b71f8131e)
![Instagram post by @byemmaleah for Living Proof. Caption reads: [...] detangler brush* @livingproofuk scalp care....](https://images.od.modash.io/36e1c617f93979e27b3ec9d353e99fa731f9f1a5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Living Proof had the most influencer activity. 56% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (17.5%)
- Canada (4.3%)
- Brazil (3.3%)
Living Proof's influencer activity by market
Here is another example of Living Proof collaborating with an influencer in United States.
chicolachowski13 x Living Proof
![TikTok post by @chicolachowski13 for Living Proof. Caption reads: [...] get ready together, stay together ❤️ @Living....](https://images.od.modash.io/c9842ac7794e82e1f8d0a82d1a7a2c80118620b9)
Living Proof's influencer activity vs. related brands
Living Proof competes most directly with OLAPLEX and K18 Hair in high-performance hair repair and treatment-driven care. All three brands rely on before/after proof points and creator education to justify premium pricing.
Total influencer content
Living Proof vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 13.1k sponsored posts, marginally ahead of OLAPLEX (12.8k posts) and Living Proof (5.5k posts). Across all three brands, the average volume is 10.5k posts, indicating mature, scaled influencer programs. Living Proof has fewer total posts than OLAPLEX and K18 Hair, with each competitor at more than double Living Proof’s volume.
By social platform
Living Proof vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, K18 Hair leads on Instagram and YouTube and OLAPLEX leads on TikTok. The gap is most notable on Instagram, with K18 Hair at 6.9k, OLAPLEX at 4.7k, Living Proof at 1.9k posts. On YouTube, K18 Hair has 53 posts while Living Proof has 11 and OLAPLEX has 0.
By geographical market
Living Proof vs. related brands influencer activity (by country)
Estimated sponsored posts in Living Proof's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (7.4k posts, 56.5%), United Kingdom (1.1k posts, 8.6%), India (642 posts, 4.9%), while Living Proof leads in Canada with 239 posts (4.3%). Looking at United States specifically, the split is K18 Hair at 7.4k posts (56.5%), OLAPLEX at 6.1k posts (47.6%), Living Proof at 3.1k posts (56%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- PrettyGarden's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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