Blank Street Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Blank Street over the last 12 months.
This report breaks down where & how Blank Street invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blank Street, see here: Blank Street influencers.
Influencer activity throughout the year
Blank Street's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Blank Street's influencer activity by month
Number of sponsored posts
Blank Street's sponsored post volume peaks in March with 329 posts, 81% higher than the monthly average of 182. June recorded the lowest activity at 55 posts, 70% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blank Street's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (63.3%)
- Instagram: 803 posts (36.7%)
Blank Street's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blank Street.
Here are 2 examples of Blank Street's recent sponsored collaborations (one each for Instagram, TikTok).
itsjestine x Blank Street
Influencer bio
NYC Itsjestinemarie@gmail.com
Collaboration metrics
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milliejadehartleyy x Blank Street
![TikTok post by @milliejadehartleyy for Blank Street. Caption reads: [...] fr so obsessed #fyp #like #comment....](https://images.od.modash.io/7aa4348b0121640d5100cdb26fec9831d4709d85)
Influencer bio
𝐅𝐚𝐬𝐡𝐢𝐨𝐧+𝐛𝐞𝐚𝐮𝐭𝐲 managed by @globalpr_ Collab/Pr 📩 contact@globalpr.uk
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Blank Street are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Blank Street's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.7% of partnerships featuring creators averaging 1K-5K views, Blank Street's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (13.6k avg views/post):
bellahollamby x Blank Street
![TikTok post by @bellahollamby for Blank Street. Caption reads: [...] the opening party for the brand new blank....](https://images.od.modash.io/37424c11da2d74d165a05945851dc5e846c550d5)
Influencer bio
daily ootds, coffee dates & vlogs bellarhollamby@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.6k avg views/post):
tashamoorexo x Blank Street
Influencer bio
manchester girl a whole lotta fun💫 collabs - tasha@aspiremgmt.co.uk The Agency: Unfiltered S4
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blank Street's repeat partnerships
Out of 1.6k unique influencers in our dataset, 11 of them (1%) posted content for Blank Street in 3 or more separate calendar months. The most consistent partner is @angelina.pj, who has collaborated across 7 months with 11 total posts.
Here are 1 examples of Blank Street's repeat influencer partnerships, with links to the sponsored content.
itscataleyablessed x Blank Street
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] 10%off “leank in bye-o” @Blank Street.](https://images.od.modash.io/ff67a7f19157482d7eb477307135cc482114dad5)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] Cold Brew Latte’🤭✨ from @Blank Street super....](https://images.od.modash.io/efc22edd3bb9c7aba3db460546a38c37eb72ba67)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] #hotgirlsummer #ediktedad @Blank Street....](https://images.od.modash.io/37b491924168110ed21d4c76ca18f65fa32c746f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Blank Street had the most influencer activity. 39.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (34.9%)
- India (3.6%)
- Canada (2.5%)
Blank Street's influencer activity by market
Here is another example of Blank Street collaborating with an influencer in United States.
keevagrwm x Blank Street
![TikTok post by @keevagrwm for Blank Street. Caption reads: [...] #vlog #fyp #ad @IvyWise @DANDY @Blank Street....](https://images.od.modash.io/9c6476cb1abd990180df9bb37709d23b2e5e1786)
Blank Street's influencer activity vs. related brands
Blank Street competes for lifestyle beverage moments with La La Land Kind Cafe in the social-first café space, while Poppi competes for the same wellness-leaning drink occasions amplified by TikTok creators.
Total influencer content
Blank Street vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.5k sponsored posts, significantly outpacing Blank Street (2.2k posts) and La La Land Kind Cafe (1.4k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Poppi has several times more total posts than Blank Street and La La Land Kind Cafe.
By social platform
Blank Street vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Poppi leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Poppi at 6.7k, Blank Street at 1.4k, La La Land Kind Cafe at 1.2k posts. La La Land Kind Cafe's activity is particularly concentrated on TikTok. On TikTok, Poppi has several times more posts than Blank Street and La La Land Kind Cafe.
By geographical market
Blank Street vs. related brands influencer activity (by country)
Estimated sponsored posts in Blank Street's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.4k posts, 77.4%), Canada (630 posts, 6.6%), suggesting a North America focus, while Blank Street has the highest estimated sponsored-post volume in United Kingdom (764 posts, 34.9%), India (79 posts, 3.6%), while La La Land Kind Cafe leads in Brazil with 59 posts (4.3%). Looking at United States specifically, the split is Poppi at 7.4k posts (77.4%), La La Land Kind Cafe at 956 posts (69.6%), Blank Street at 871 posts (39.8%). Blank Street's strength in United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- La La Land Kind Cafe's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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