Blank Street Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Blank Street over the last 12 months.
This report breaks down where & how Blank Street invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blank Street, see here: Blank Street influencers.
Influencer activity throughout the year
Blank Street's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Blank Street's influencer activity by month
Number of sponsored posts
Blank Street's influencer output appears relatively consistent throughout the year, averaging about 182 sponsored posts per month. March recorded the highest volume at 319 posts (75% above average), while April was the quietest at 121 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blank Street's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (63.2%)
- Instagram: 802 posts (36.8%)
Blank Street's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blank Street.
Here are 2 examples of Blank Street's recent sponsored collaborations (one each for Instagram, TikTok).
itsjestine x Blank Street
Influencer bio
NYC Itsjestinemarie@gmail.com
Collaboration metrics
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milliejadehartleyy x Blank Street
![TikTok post by @milliejadehartleyy for Blank Street. Caption reads: [...] fr so obsessed #fyp #like #comment....](https://images.od.modash.io/7aa4348b0121640d5100cdb26fec9831d4709d85)
Influencer bio
𝐅𝐚𝐬𝐡𝐢𝐨𝐧+𝐛𝐞𝐚𝐮𝐭𝐲 managed by @globalpr_ Collab/Pr 📩 contact@globalpr.uk
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Blank Street are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Blank Street's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.2% of partnerships featuring creators averaging 1K-5K views, Blank Street's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (69.3k avg views/post):
chantelle_pang x Blank Street
![TikTok post by @chantelle_pang for Blank Street. Caption reads: [...] @POP MART United Kingdom Online @Blank....](https://images.od.modash.io/466fb5eea8c950cf163b46b97551e9350cb6ef60)
Influencer bio
life between two cities london & hk 💌 chantellepang1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.9k avg views/post):
coachiqra x Blank Street
![TikTok post by @coachiqra for Blank Street. Caption reads: [...] shortcake is backkkkk 🥹🍓🍰 @Blank Street....](https://images.od.modash.io/b82e3383404ffd5efb574b476a580bf463fd4b7b)
Influencer bio
Content Creator | Presenter literally just a girl 🥹⚽️ LDN 📍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blank Street's repeat partnerships
Out of 1.7k unique influencers in our dataset, 12 of them (1%) posted content for Blank Street in 3 or more separate calendar months. The most consistent partner is @tashamoorexo, who has collaborated across 7 months with 10 total posts.
Here are 1 examples of Blank Street's repeat influencer partnerships, with links to the sponsored content.
itscataleyablessed x Blank Street
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] 10%off “leank in bye-o” @Blank Street.](https://images.od.modash.io/ff67a7f19157482d7eb477307135cc482114dad5)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] Cold Brew Latte’🤭✨ from @Blank Street super....](https://images.od.modash.io/efc22edd3bb9c7aba3db460546a38c37eb72ba67)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] #hotgirlsummer #ediktedad @Blank Street....](https://images.od.modash.io/37b491924168110ed21d4c76ca18f65fa32c746f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Blank Street had the most influencer activity. 40.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (33.6%)
- India (4%)
- Canada (2.2%)
Blank Street's influencer activity by market
Here is another example of Blank Street collaborating with an influencer in United States.
angelina.pj x Blank Street
![Instagram post by @angelina.pj for Blank Street. Caption reads: [...] the Charlotte Street store London :)....](https://images.od.modash.io/d0f07ccd881f513bb166aaa1e1f3d3485c5d316b)
Blank Street's influencer activity vs. related brands
Blank Street and La La Land Kind Cafe both compete for the same lifestyle coffee-and-community audience where UGC, location content, and creator visits matter. Poppi is a close adjacent competitor in “better-for-you” beverages that similarly wins through social-first brand building and creator-led taste tests.
Total influencer content
Blank Street vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.5k sponsored posts, significantly outpacing Blank Street (2.2k posts) and La La Land Kind Cafe (1.5k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Poppi has multiple times more total posts than Blank Street and La La Land Kind Cafe.
By social platform
Blank Street vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Poppi leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Poppi at 6.8k, Blank Street at 1.4k, La La Land Kind Cafe at 983 posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has multiple times more posts than Blank Street and La La Land Kind Cafe.
By geographical market
Blank Street vs. related brands influencer activity (by country)
Estimated sponsored posts in Blank Street's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.5k posts, 78.6%), Canada (522 posts, 5.5%), suggesting a North America focus, while Blank Street has the highest estimated sponsored-post volume in United Kingdom (733 posts, 33.6%), India (87 posts, 4%), while La La Land Kind Cafe leads in Brazil with 43 posts (2.8%). Looking at United States specifically, the split is Poppi at 7.5k posts (78.6%), La La Land Kind Cafe at 1.2k posts (78.8%), Blank Street at 892 posts (40.9%). Blank Street's strength in United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- La La Land Kind Cafe's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- Sanrio's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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