We analyzed 2.0k pieces of influencer content sponsored by Blank Street over the last 12 months.
This report breaks down where & how Blank Street invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blank Street, see here: Blank Street influencers.
Blank Street's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Blank Street's influencer output appears relatively consistent throughout the year, averaging about 169 sponsored posts per month. April recorded the highest volume at 240 posts (42% above average), while February was the quietest at 102 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blank Street's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blank Street.
Here are 2 examples of Blank Street's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
NYC ♡ FOOD ♡ TRAVEL 💌 isabel@gallantcreativemgmt.com ↓ read about me + what I love on my substack
Collaboration metrics
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Influencer bio
𝐅𝐚𝐬𝐡𝐢𝐨𝐧+𝐛𝐞𝐚𝐮𝐭𝐲 managed by @globalpr_ Collab/Pr 📩 contact@globalpr.uk
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Blank Street are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging 1K-5K views, Blank Street's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (150.8k avg views/post):
Influencer bio
skincare lover, pop up goer 📍london/hk 💌 chantellepang1@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.6k avg views/post):
Influencer bio
PR/COLLABS : lianaplastiras@thebloggeragent.co.uk 🤍
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 13 of them (1%) posted content for Blank Street in 3 or more separate calendar months. The most consistent partner is @oliwiasierakowskavlogs, who has collaborated across 7 months with 13 total posts.
Here are 1 examples of Blank Street's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Blank Street had the most influencer activity. 38.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Blank Street collaborating with an influencer in United Kingdom.
Blank Street competes for on-the-go, trend-driven beverage consumers, and Poppi and OLIPOP are two of the most comparable modern drink brands leveraging influencers to build daily-habit demand.
Total sponsored posts tracked (last 12 months)
Poppi leads with 10.2k sponsored posts, significantly outpacing OLIPOP (6.3k posts) and Blank Street (2k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Poppi has several times more total posts than Blank Street and OLIPOP.
Sponsored posts by platform
Among these brands, Poppi leads on Instagram and TikTok and OLIPOP leads on YouTube. The gap is most notable on TikTok, with Poppi at 7.4k, OLIPOP at 3.1k, Blank Street at 1.2k posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has several times more posts than Blank Street and OLIPOP.
Estimated sponsored posts in Blank Street's top markets
Poppi has the highest estimated sponsored-post volume in United States (8.3k posts, 80.9%), Canada (481 posts, 4.7%), suggesting a North America focus, while Blank Street has the highest estimated sponsored-post volume in United Kingdom (703 posts, 34.4%), India (98 posts, 4.8%). Looking at United States specifically, the split is Poppi at 8.3k posts (80.9%), OLIPOP at 5.2k posts (82.7%), Blank Street at 795 posts (38.9%). Blank Street's strength in United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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