Blank Street Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Blank Street over the last 12 months.
This report breaks down where & how Blank Street invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Blank Street, see here: Blank Street influencers.
Influencer activity throughout the year
Blank Street's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Blank Street's influencer activity by month
Number of sponsored posts
Blank Street's influencer activity appears to have tapered over the year, from 168 posts in January down to 157 in December. March was the busiest month at 331 posts, 89% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Blank Street's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (63.7%)
- Instagram: 766 posts (36.3%)
Blank Street's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Blank Street.
Here are 2 examples of Blank Street's recent sponsored collaborations (one each for Instagram, TikTok).
itsjestine x Blank Street
Influencer bio
NYC Itsjestinemarie@gmail.com
Collaboration metrics
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angelina.pj x Blank Street
Influencer bio
Is it worth the hype? Is it ANGELINA CERTIFIED 💌partnerships@angelinapj.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.1%
- Carousels: 4.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Blank Street are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Blank Street's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.6% of partnerships featuring creators averaging 1K-5K views, Blank Street's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (10.2k avg views/post):
coachiqra x Blank Street
![TikTok post by @coachiqra for Blank Street. Caption reads: [...] shortcake is backkkkk 🥹🍓🍰 @Blank Street....](https://images.od.modash.io/b82e3383404ffd5efb574b476a580bf463fd4b7b)
Influencer bio
Content Creator | Presenter literally just a girl 🥹⚽️ LDN 📍
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.0k avg views/post):
judymariegartner x Blank Street
![TikTok post by @judymariegartner for Blank Street. Caption reads: [...] #djerfaveangels @Djerf Avenue @Blank Street....](https://images.od.modash.io/4cbac4635d0c199c9bb966f9be630b19b4356b92)
Influencer bio
my home & life in nyc ⭐️ vlogs | home decor | motherhood judy@kalamartalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blank Street's repeat partnerships
Out of 1.6k unique influencers in our dataset, 11 of them (1%) posted content for Blank Street in 3 or more separate calendar months. The most consistent partner is @angelina.pj, who has collaborated across 6 months with 8 total posts.
Here are 1 examples of Blank Street's repeat influencer partnerships, with links to the sponsored content.
itscataleyablessed x Blank Street
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] 10%off “leank in bye-o” @Blank Street.](https://images.od.modash.io/ff67a7f19157482d7eb477307135cc482114dad5)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] Cold Brew Latte’🤭✨ from @Blank Street super....](https://images.od.modash.io/efc22edd3bb9c7aba3db460546a38c37eb72ba67)
![TikTok post by @itscataleyablessed for Blank Street. Caption reads: [...] #hotgirlsummer #ediktedad @Blank Street....](https://images.od.modash.io/37b491924168110ed21d4c76ca18f65fa32c746f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Blank Street had the most influencer activity. 41.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (31.8%)
- India (4.3%)
- Brazil (2.7%)
Blank Street's influencer activity by market
Here is another example of Blank Street collaborating with an influencer in United States.
keevagrwm x Blank Street
![TikTok post by @keevagrwm for Blank Street. Caption reads: [...] #vlog #fyp #ad @IvyWise @DANDY @Blank Street....](https://images.od.modash.io/9c6476cb1abd990180df9bb37709d23b2e5e1786)
Blank Street's influencer activity vs. related brands
Blank Street, OLIPOP, and Poppi all fight for share of “better-for-you” beverage attention in social feeds. While formats differ (coffee vs. functional soda), they compete for similar lifestyle audiences and creator-driven taste/brand discovery.
Total influencer content
Blank Street vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Poppi leads with 9.7k sponsored posts, significantly outpacing OLIPOP (6k posts) and Blank Street (2.1k posts). Across all three brands, the average volume is 5.9k posts, indicating mature, scaled influencer programs. Poppi has multiple times more total posts than Blank Street.
By social platform
Blank Street vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Poppi leads on Instagram and TikTok and OLIPOP leads on YouTube. The gap is most notable on TikTok, with Poppi at 6.8k, OLIPOP at 2.7k, Blank Street at 1.3k posts. Poppi's activity is particularly concentrated on TikTok. On TikTok, Poppi has multiple times more posts than Blank Street.
By geographical market
Blank Street vs. related brands influencer activity (by country)
Estimated sponsored posts in Blank Street's top markets
Poppi has the highest estimated sponsored-post volume in United States (7.6k posts, 78.2%), Canada (572 posts, 5.9%), suggesting a North America focus, while Blank Street has the highest estimated sponsored-post volume in United Kingdom (671 posts, 31.8%), India (91 posts, 4.3%). Looking at United States specifically, the split is Poppi at 7.6k posts (78.2%), OLIPOP at 4.9k posts (82.8%), Blank Street at 877 posts (41.6%). Blank Street's strength in United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLIPOP's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- Cécred's Influencer Marketing Strategy
- Juicy Couture's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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