We analyzed 2.4k pieces of influencer content sponsored by Electrolit over the last 12 months.
This report breaks down where & how Electrolit invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Electrolit, see here: Electrolit influencers.
Electrolit's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Electrolit's influencer output appears relatively consistent throughout the year, averaging about 202 sponsored posts per month. May recorded the highest volume at 278 posts (38% above average), while February was the quietest at 64 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Electrolit's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Electrolit.
Here are 1 examples of Electrolit's recent sponsored collaborations (one each for Instagram).
Influencer bio
Sup Bruh Just a sarcastic gal in NY
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Electrolit are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Electrolit's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
Influencer bio
On & off the court 🎾🐯 @thisisevolve
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
⚡️ @nikerunning ✉️ elmanquecorre@gmail.com 🏃🏽♂️➡️ #LosQueCorren info en link 🏅 7 x Maratón | 2:54 PR 🛒 10% off @prochampionsco cod: elmanquecorre
Collaboration metrics
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Out of 993 unique influencers in our dataset, 69 of them (7%) posted content for Electrolit in 3 or more separate calendar months. The most consistent partner is @venicerunclub, who has collaborated across 13 months with 64 total posts.
Here are 3 examples of Electrolit's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Electrolit had the most influencer activity. 39.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Electrolit collaborating with an influencer in United States.
Electrolit competes in hydration and functional beverages; DrinkPrime and Vita Coco overlap heavily on electrolyte and hydration seekers and are comparable for influencer-led taste tests, workout content, and recovery positioning.
Total sponsored posts tracked (last 12 months)
DrinkPrime leads with 4.4k sponsored posts, significantly outpacing Vita Coco (3.2k posts) and Electrolit (2.4k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Electrolit leads on YouTube, while DrinkPrime has the most activity on Instagram and Vita Coco has the most activity on TikTok. The gap is most notable on TikTok, with Vita Coco at 2.2k, DrinkPrime at 1.8k, Electrolit at 0 posts. Electrolit's activity is particularly concentrated on Instagram. Electrolit has no TikTok posts in this dataset, while DrinkPrime and Vita Coco each have over 1,700.
Estimated sponsored posts in Electrolit's top markets
DrinkPrime has the highest estimated sponsored-post volume in United States (2.3k posts, 51.5%), India (431 posts, 9.8%), while Electrolit has the highest estimated sponsored-post volume in Mexico (548 posts, 22.5%), Colombia (246 posts, 10.1%), while Vita Coco has the highest estimated sponsored-post volume in United Kingdom (461 posts, 14.5%), Canada (92 posts, 2.9%). Looking at United States specifically, the split is DrinkPrime at 2.3k posts (51.5%), Vita Coco at 1.9k posts (61.2%), Electrolit at 967 posts (39.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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