K18 Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.1k pieces of influencer content sponsored by K18 Hair over the last 12 months.
This report breaks down where & how K18 Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with K18 Hair, see here: K18 Hair influencers.
Influencer activity throughout the year
K18 Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
K18 Hair's influencer activity by month
Number of sponsored posts
K18 Hair's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. August recorded the highest volume at 1.5k posts (41% above average), while January was the quietest at 861 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of K18 Hair's sponsored influencer collaborations break down by social platform:
- Instagram: 6.9k posts (52.3%)
- TikTok: 6.2k posts (47.3%)
- YouTube: 53 posts (0.4%)
K18 Hair's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for K18 Hair.
Here are 3 examples of K18 Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alicewilliams.artist x K18 Hair
![Instagram post by @alicewilliams.artist for K18 Hair. Caption reads: [...] you @saiebeauty @fugazzifragrances @k18hair....](https://images.od.modash.io/c84df3b1b58ff0c7cc0ced14e1aa4078bad44d53)
Influencer bio
Modern day Post-Impressionist artist sharing life, painting, and Provence with my husband 💌 inquiries@alicewilliams.com
Collaboration metrics
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isabelclanc x K18 Hair
Influencer bio
✨Nostalgia✨ personal TikTok @isabelcla
Collaboration metrics
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DaceyCash x K18 Hair
![YouTube post by @DaceyCash for K18 Hair. Caption reads: @K18Hair mask is a must-have in my hair care [...].](https://images.od.modash.io/f38fa414fcc4d85bebf9f0a3749bf2ca527b6ce3)
Influencer bio
Your beauty bestie IG @dacey_cash TT @daceycash
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 72.8%
- Posts: 27.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers K18 Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
K18 Hair's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 10K-50K views, K18 Hair's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
dermguru x K18 Hair
![Instagram post by @dermguru for K18 Hair. Caption reads: [...] did you know the damage happens deeper?....](https://images.od.modash.io/8ce80a440cb7978773b8f8ede060097cd04af1f3)
Influencer bio
👩🏻⚕️Board Certified Derm 📧zubritskylm@gmail.com ✍️ In @cnn @allure @usatoday ❌No content is medical advice 🎙️Founder of @dermclick
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
drdendy x K18 Hair
![Instagram post by @drdendy for K18 Hair. Caption reads: [...] molecular level. ✨ That’s why I love....](https://images.od.modash.io/df357c839b5afb9775d8a88afa02ef40dc44ac5f)
Influencer bio
Board-certified Dermatologist, Mohs Surgeon, Media Expert. Appointments available at @shaferclinic or call using the button below 👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
K18 Hair's repeat partnerships
Out of 6.4k unique influencers in our dataset, 371 of them (6%) posted content for K18 Hair in 3 or more separate calendar months. The most consistent partner is @stevenaustinhairartist, who has collaborated across 13 months with 87 total posts.
Here are 3 examples of K18 Hair's repeat influencer partnerships, with links to the sponsored content.
jackmartincolorist x K18 Hair
![Instagram post by @jackmartincolorist for K18 Hair. Caption reads: [...] #SilverBlending #k18results #k18hair #k18....](https://images.od.modash.io/2119302a47b2e3c717b828a8801313c9df28cac3)
![Instagram post by @jackmartincolorist for K18 Hair. Caption reads: [...] for 20 minutes. Treatment: @k18hair Pro....](https://images.od.modash.io/9c9fa5126ec1f145231c74dde9f5475e53f54fce)
![Instagram post by @jackmartincolorist for K18 Hair. Caption reads: [...] outside the foils Treatment @k18hair....](https://images.od.modash.io/6aeb6b8d7b9dfd60c9f1974b98496b3d4256a964)
ashleenormanhair x K18 Hair
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] for questions TOUR Sponsored @k18hair....](https://images.od.modash.io/2dcb0ef36d3b0d98cfdbd7099fe173e850d0187d)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] ameliarose Treatment 💦 @k18hair_australia....](https://images.od.modash.io/7abb3f7427b91eb19e1c15b06c39e3862cc94d92)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] Below ⬇️ ⬇️ 👇 Steps: ☑️ @k18hair Mist 🌫️....](https://images.od.modash.io/6316acca1eed98e9e65afbd891b524dfd31bb330)
colourauthority x K18 Hair
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] @schwarzkopfusa @amikapro @k18hair and....](https://images.od.modash.io/c8def0039215bd4baf9910a67d189691381cc502)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] @framar @goddess.pro @k18hair @amikapro....](https://images.od.modash.io/948ddf45743aa3088e8a6a7f84f407b6c4f4e91f)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] from @moroccanoilpro @k18hair....](https://images.od.modash.io/a7eea3f6cea348533a2cabbc54a9aeacb2747df0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where K18 Hair had the most influencer activity. 56.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.6%)
- India (4.9%)
- Brazil (3.4%)
K18 Hair's influencer activity by market
Here is another example of K18 Hair collaborating with an influencer in United States.
emelywithane_ x K18 Hair
![TikTok post by @emelywithane_ for K18 Hair. Caption reads: @K18 Hair is always a part of my routine, [...].](https://images.od.modash.io/f092cb5fb88add05ee5f23563d66c3cf131e54b7)
K18 Hair's influencer activity vs. related brands
K18 Hair competes with OLAPLEX in the high-performance hair repair segment, frequently battling for the same ‘damage fix’ customer and salon/at-home routine slot. BondiBoost is a close adjacent competitor in treatment-led haircare that also leans heavily on influencer proof and transformations.
Total influencer content
K18 Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 13.1k sponsored posts, marginally ahead of OLAPLEX (12.8k posts) and BondiBoost (4.4k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs.
By social platform
K18 Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
K18 Hair leads on Instagram and YouTube, while OLAPLEX leads on TikTok. The gap is most notable on Instagram, with K18 Hair at 6.9k, OLAPLEX at 4.7k, BondiBoost at 628 posts. BondiBoost's activity is particularly concentrated on TikTok. On Instagram, K18 Hair has more than 10 times as many posts as BondiBoost.
By geographical market
K18 Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in K18 Hair's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (7.4k posts, 56.5%), United Kingdom (1.1k posts, 8.6%), India (642 posts, 4.9%), while BondiBoost leads in Australia with 666 posts (15.3%). Looking at United States specifically, the split is K18 Hair at 7.4k posts (56.5%), OLAPLEX at 6.1k posts (47.6%), BondiBoost at 2.3k posts (52.4%). K18 Hair's strength in United States and United Kingdom may indicate a home-market focus, while BondiBoost shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- Palladio Beauty's Influencer Marketing Strategy
- KILLSTAR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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