K18 Hair Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.1k pieces of influencer content sponsored by K18 Hair over the last 12 months.

This report breaks down where & how K18 Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with K18 Hair, see here: K18 Hair influencers.

Influencer activity throughout the year

K18 Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

K18 Hair's influencer activity appears to have tapered over the year, from 426 posts in January down to 551 in December. April was the busiest month at 1.5k posts, 80% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of K18 Hair's sponsored influencer collaborations break down by social platform:

• TikTok: 6.2k posts (61.5%)
• Instagram: 3.8k posts (37.9%)
• YouTube: 65 posts (0.6%)

TikTok influencer marketing is a clear focus for K18 Hair.

Here are 3 examples of K18 Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alicewilliams.artist x K18 Hair

alicewilliams.artist

@alicewilliams.artist

28 May, 26

39.2M

2.6M

[...] you @saiebeauty @fugazzifragrances @k18hair @bobbies @happyfat.shop @sidiathebrand [...]

Influencer bio

Modern day Post-Impressionist artist sharing life, painting, and Provence with my husband 💌 inquiries@alicewilliams.com

Collaboration metrics

Post views39.2M

Post EMV $1.4M

More influencer data

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amyyshin x K18 Hair

amyyshin

@amyyshin

05 Jun, 26

43.5M

662.3k

[...] for the busy moms on the go 😭 @K18 Hair AirWash™ available @sephora #K18results [...]

Influencer bio

be a vessel of His love ✞ 💌 Amy@tiddle.io

Collaboration metrics

Post views43.5M

Post EMV $903.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DaceyCash x K18 Hair

DaceyCash

@DaceyCash

25 Nov, 25

3.6M

3.1k

@K18Hair mask is a must-have in my hair care [...]

Influencer bio

Your beauty bestie IG @dacey_cash TT @daceycash

Collaboration metrics

Post views3.6M

Post EMV $108.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 40.8% of partnerships featuring creators averaging <1K views, K18 Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.4M avg views/post):

daniellephe x K18 Hair

daniellephe

@daniellephe

30 Mar, 26

12.9M

11.8k

[...] blonde gone after just one wash with @K18 Hair new TripleBright Purple Shampoo. It [...]

Influencer bio

Danielle@depcomms.com Co-founder @phe phe @digitalbrandarchitects @William Morris Endeavor

Collaboration metrics

Post views12.9M

Post EMV $258.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

itspinjasalmi x K18 Hair

itspinjasalmi

@itspinjasalmi

20 Feb, 26

16.4k

453

[...] #kauneustiktok #meikki @M·A·C Cosmetics @K18Hair Finland #lykosuomi #meikkivideo [...]

Influencer bio

Tervetuloa kaaokseen🫰🏼 Helsinki 💌contact.pinjasalmi@gmail.com

Collaboration metrics

Post views16.4k

Post EMV $351

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

K18 Hair's repeat partnerships

alimazza_ x K18 Hair

alimazza_

@alimazza_

01 Aug, 25

1.5k

15

[...] conditioning treatment from @K18 Hair

alimazza_

@alimazza_

31 Oct, 25

1.2k

7

[...] time with K18 Heat Bounce @K18 Hair

alimazza_

@alimazza_

09 Dec, 25

1k

3

@K18 Hair Heat bounce protects your [...]

april_the_grey x K18 Hair

april_the_grey

@april_the_grey

27 Oct, 25

6k

19

[...] me show you how much I love @K18Hair Molecular Hair Oil! #k18 [...]

april_the_grey

@april_the_grey

30 Dec, 25

3.2k

11

@K18 Hair Molecular Repair Hair Oil [...]

april_the_grey

@april_the_grey

31 Dec, 25

2.6k

18

One way I use @K18 Hair Molecular Repair Hair Oil! [...]

haleybsurratt x K18 Hair

haleybsurratt

@haleybsurratt

15 Aug, 25

1.9k

14

@K18 Hair So far, I’m liking it. Will [...]

haleybsurratt

@haleybsurratt

14 Nov, 25

1.6k

6

[...] @Planet Beauty Store @K18 Hair #tiktokshopblackfriday [...]

haleybsurratt

@haleybsurratt

24 Oct, 25

878

11

@Planet Beauty Store @K18 Hair AirWash is the bomb! Loving [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.4%)
• India (5.2%)
• Brazil (4.3%)

Here is another example of K18 Hair collaborating with an influencer in United States.

isabelclanc x K18 Hair

isabelclanc

@isabelclanc

28 Mar, 26

37.9M

373.1k

No more brass in 2026 with the new @K18 Hair TripleBright Purple shampoo @sephora [...]

K18 Hair's influencer activity vs. related brands

K18 Hair competes with OLAPLEX in bond-repair hair treatments and with BondiBoost in performance-led haircare, where influencer transformation content and routine education are decisive.

Total influencer content

OLAPLEX leads with 13k sponsored posts, notably outpacing K18 Hair (10.1k posts) and BondiBoost (4.4k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 8.7k, K18 Hair at 6.2k, BondiBoost at 3.7k posts. BondiBoost's activity is particularly concentrated on TikTok. On YouTube, OLAPLEX has more than twice as many posts as K18 Hair.

By geographical market

OLAPLEX has the highest estimated sponsored-post volume in United States (6.6k posts, 50.8%), India (926 posts, 7.1%), while K18 Hair leads in United Kingdom with 953 posts (9.4%), while BondiBoost leads in Australia with 849 posts (19.5%). Looking at United States specifically, the split is OLAPLEX at 6.6k posts (50.8%), K18 Hair at 5.3k posts (51.8%), BondiBoost at 2.4k posts (55.4%). K18 Hair's strength in United Kingdom may indicate a home-market focus, while OLAPLEX shows broader regional investment.