K18 Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by K18 Hair over the last 12 months.
This report breaks down where & how K18 Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with K18 Hair, see here: K18 Hair influencers.
Influencer activity throughout the year
K18 Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
K18 Hair's influencer activity by month
Number of sponsored posts
K18 Hair's sponsored post volume appears to trend upward over the 12-month period, rising from 223 posts in January to 298 in December. The peak month, August, reached 485 posts, 95% higher than the monthly average of 249.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of K18 Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (77.9%)
- Instagram: 656 posts (22%)
- YouTube: 5 posts (0.2%)
K18 Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for K18 Hair.
Here are 3 examples of K18 Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hudabubbaaa x K18 Hair
![Instagram post by @hudabubbaaa for K18 Hair. Caption reads: [...] can handle the heat just like....](https://images.od.modash.io/a80aebbc2c1272a68368ab11d5a34004c75726c7)
Influencer bio
🇵🇸🇯🇴 i’m a mommy hudamustafa.contact@gmail.com ↓ online coaching ↓
Collaboration metrics
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isabelclanc x K18 Hair
Influencer bio
✨Nostalgia✨ personal TikTok @isabelcla
Collaboration metrics
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DaceyCash x K18 Hair
Influencer bio
Your beauty bestie IG @dacey_cash TT @daceycash
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers K18 Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
K18 Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 58% of partnerships featuring creators averaging <1K views, K18 Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.3M avg views/post):
lillianmaii x K18 Hair
![TikTok post by @lillianmaii for K18 Hair. Caption reads: [...] by the end of the week! I’ve found @K18 Hair....](https://images.od.modash.io/0c0a61b8cea8fc19133d26f11604e89976a82da7)
Influencer bio
my bob is my life | short hair styles & fashion UK 💌 Lillianmai.contact@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
elina.onerva x K18 Hair
![TikTok post by @elina.onerva for K18 Hair. Caption reads: [...] @Lotta Kangas suihkurusketus @K18Hair....](https://images.od.modash.io/80c8bf5e28301813cdd7e0234abe1455527f8c77)
Influencer bio
all things beauty & aesthetic vlogs Helsinki 💌 elinaonerva.m@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
K18 Hair's repeat partnerships
Out of 2k unique influencers in our dataset, 116 of them (6%) posted content for K18 Hair in 3 or more separate calendar months. The most consistent partner is @lexievaughnstyling, who has collaborated across 10 months with 72 total posts.
Here are 3 examples of K18 Hair's repeat influencer partnerships, with links to the sponsored content.
lexievaughnstyling x K18 Hair
![Instagram post by @lexievaughnstyling for K18 Hair. Caption reads: [...] #lexievaughnstyling #k18hair #k18repair....](https://images.od.modash.io/32e1a42326c34f57a9ef88e9e9ff9c374cb92bee)
![Instagram post by @lexievaughnstyling for K18 Hair. Caption reads: [...] #lexievaughnstyling #k18hair #k18repair....](https://images.od.modash.io/334f2af6ea5bbf51649bb4f7850562d806e2942b)
![Instagram post by @lexievaughnstyling for K18 Hair. Caption reads: [...] #lexievaughnstyling #k18hair #k18repair....](https://images.od.modash.io/b30c638bb8ae5e95144d7e882b89a605c78bf253)
iamkendraalia x K18 Hair
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] #hairtransformation #k18hair #k18partner.](https://images.od.modash.io/2601f08ef43cf45483df702c1b3a71bd959d7a18)
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] and serum!
I love using @k18hair Repair....](https://images.od.modash.io/f56596abaf036d764f0f9c3db500697bb6a83e1d)
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] #haireducation #k18hair #k18partner.](https://images.od.modash.io/062464533658bdd5282d44416f6ed53b28ea5100)
turnbullhair x K18 Hair
![Instagram post by @turnbullhair for K18 Hair. Caption reads: [...] have been possible without @k18hair and the....](https://images.od.modash.io/8997c159956bcd19b64939f5eaeefd6d0c8cdbf6)
![Instagram post by @turnbullhair for K18 Hair. Caption reads: [...] Achieved this color with @k18hair and....](https://images.od.modash.io/312eec35d574999e8ace9fa183985c3299303060)
![Instagram post by @turnbullhair for K18 Hair. Caption reads: [...] custom colors for @Sza using @k18hair to....](https://images.od.modash.io/8d78348bd80382630fc2666dbe21981268b18b15)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where K18 Hair had the most influencer activity. 62.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.6%)
- Canada (4%)
- India (3.5%)
K18 Hair's influencer activity by market
Here is another example of K18 Hair collaborating with an influencer in United States.
agirlandadoodle x K18 Hair
![TikTok post by @agirlandadoodle for K18 Hair. Caption reads: [...] bathroom door sawed down.. At least @K18....](https://images.od.modash.io/dca5547c453d5186e30997b1efdbcf7ec9e874a7)
K18 Hair's influencer activity vs. related brands
K18 Hair competes most directly with OLAPLEX in repair-focused hair treatments where creators validate results through transformations. Living Proof is another high-performance haircare leader competing for routine adoption and credibility via reviews and stylist content.
Total influencer content
K18 Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 3k sponsored posts, marginally ahead of OLAPLEX (2.7k posts) and Living Proof (1.9k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
By social platform
K18 Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
K18 Hair leads on TikTok, while OLAPLEX has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with K18 Hair at 2.3k, OLAPLEX at 1.6k, Living Proof at 941 posts. K18 Hair's activity is particularly concentrated on TikTok. On TikTok, K18 Hair has more than double the posts of Living Proof.
By geographical market
K18 Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in K18 Hair's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (1.9k posts, 62.6%), Canada (119 posts, 4%), suggesting a North America focus, while Living Proof leads in United Kingdom with 268 posts (14.4%), while OLAPLEX leads in India with 115 posts (4.3%). Looking at United States specifically, the split is K18 Hair at 1.9k posts (62.6%), OLAPLEX at 1.4k posts (51.5%), Living Proof at 1.1k posts (60.4%). K18 Hair's strength in United States may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- ELEGOO's Influencer Marketing Strategy
- DRMTLGY's Influencer Marketing Strategy
- Fender's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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