K18 Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.0k pieces of influencer content sponsored by K18 Hair over the last 12 months.
This report breaks down where & how K18 Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with K18 Hair, see here: K18 Hair influencers.
Influencer activity throughout the year
K18 Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
K18 Hair's influencer activity by month
Number of sponsored posts
K18 Hair's influencer output appears relatively consistent throughout the year, averaging about 985 sponsored posts per month. August recorded the highest volume at 1.5k posts (55% above average), while May was the quietest at 772 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of K18 Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 6.2k posts (51.5%)
- Instagram: 5.8k posts (48.4%)
- YouTube: 14 posts (0.1%)
K18 Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for K18 Hair.
Here are 3 examples of K18 Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hudabubbaaa x K18 Hair
![Instagram post by @hudabubbaaa for K18 Hair. Caption reads: [...] can handle the heat just like me 🤍🔥....](https://images.od.modash.io/a80aebbc2c1272a68368ab11d5a34004c75726c7)
Influencer bio
🇵🇸🇯🇴 i’m a mommy hudamustafa.contact@gmail.com ↓ online coaching ↓
Collaboration metrics
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isabelclanc x K18 Hair
Influencer bio
✨Nostalgia✨ personal TikTok @isabelcla
Collaboration metrics
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DaceyCash x K18 Hair
![YouTube post by @DaceyCash for K18 Hair. Caption reads: @K18Hair mask is a must-have in my hair care [...].](https://images.od.modash.io/f38fa414fcc4d85bebf9f0a3749bf2ca527b6ce3)
Influencer bio
Your beauty bestie IG @dacey_cash TT @daceycash
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.9%
- Carousels: 4.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers K18 Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
K18 Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.7% of partnerships featuring creators averaging <1K views, K18 Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.1M avg views/post):
emelywithane_ x K18 Hair
Influencer bio
emelymoreno@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mamax5sahm x K18 Hair
Influencer bio
All your fav TTS finds 🛍️ Follow my main @mommatayx5 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
K18 Hair's repeat partnerships
Out of 5.9k unique influencers in our dataset, 370 of them (6%) posted content for K18 Hair in 3 or more separate calendar months. The most consistent partner is @colourauthority, who has collaborated across 13 months with 37 total posts.
Here are 3 examples of K18 Hair's repeat influencer partnerships, with links to the sponsored content.
colourauthority x K18 Hair
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] @schwarzkopfusa @amikapro @k18hair and....](https://images.od.modash.io/c8def0039215bd4baf9910a67d189691381cc502)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] from @moroccanoilpro @k18hair....](https://images.od.modash.io/a7eea3f6cea348533a2cabbc54a9aeacb2747df0)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] @framar @goddess.pro @k18hair @amikapro....](https://images.od.modash.io/948ddf45743aa3088e8a6a7f84f407b6c4f4e91f)
ashleenormanhair x K18 Hair
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] 💻 📲 Tour Sponsored 🛍️ @k18hair....](https://images.od.modash.io/51e38ad9bfed9499d7dd539c97a6b7afff2e0c41)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] for questions TOUR Sponsored @k18hair....](https://images.od.modash.io/2dcb0ef36d3b0d98cfdbd7099fe173e850d0187d)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] ameliarose Treatment 💦 @k18hair_australia....](https://images.od.modash.io/7abb3f7427b91eb19e1c15b06c39e3862cc94d92)
iamkendraalia x K18 Hair
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] #hairtransformation #k18hair #k18partner.](https://images.od.modash.io/2601f08ef43cf45483df702c1b3a71bd959d7a18)
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] cream and serum! I love using @k18hair....](https://images.od.modash.io/f56596abaf036d764f0f9c3db500697bb6a83e1d)
![Instagram post by @iamkendraalia for K18 Hair. Caption reads: [...] #haircut #bob #k18partner #k18hair.](https://images.od.modash.io/e843f0e456194a28dee009bf18114357e952d0af)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where K18 Hair had the most influencer activity. 55.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.4%)
- Canada (3.8%)
- India (3.7%)
K18 Hair's influencer activity by market
Here is another example of K18 Hair collaborating with an influencer in United States.
isaa.javierr x K18 Hair
![TikTok post by @isaa.javierr for K18 Hair. Caption reads: [...] to healthy curls in just FOUR mins 🤍 @K18....](https://images.od.modash.io/89942794a5e45f240834985239cafb2da105ff6e)
K18 Hair's influencer activity vs. related brands
K18 Hair competes in the high-performance repair and treatment category where results-driven creator proof is central to growth. OLAPLEX is the most direct repair alternative, while Briogeo overlaps on premium hair health positioning and routine-based influencer content.
Total influencer content
K18 Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 12k sponsored posts, marginally ahead of OLAPLEX (11.9k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs.
By social platform
K18 Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
K18 Hair leads on Instagram, while OLAPLEX has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with K18 Hair at 5.8k, OLAPLEX at 4.4k, Briogeo at 664 posts. On YouTube, OLAPLEX has substantially more posts than K18 Hair and Briogeo.
By geographical market
K18 Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in K18 Hair's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (6.7k posts, 55.7%), United Kingdom (1.2k posts, 10.4%), Canada (455 posts, 3.8%), suggesting a North America focus, while OLAPLEX leads in India with 597 posts (5%), while Briogeo leads in Brazil with 168 posts (8.8%). Looking at United States specifically, the split is K18 Hair at 6.7k posts (55.7%), OLAPLEX at 6k posts (50.5%), Briogeo at 1.2k posts (64.1%). K18 Hair's strength in United States and United Kingdom may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Naked Wardrobe's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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