K18 Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.7k pieces of influencer content sponsored by K18 Hair over the last 12 months.
This report breaks down where & how K18 Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with K18 Hair, see here: K18 Hair influencers.
Influencer activity throughout the year
K18 Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
K18 Hair's influencer activity by month
Number of sponsored posts
K18 Hair's influencer output appears relatively consistent throughout the year, averaging about 963 sponsored posts per month. August recorded the highest volume at 1.5k posts (58% above average), while May was the quietest at 766 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of K18 Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 5.9k posts (50.9%)
- Instagram: 5.7k posts (49.1%)
K18 Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for K18 Hair.
Here are 2 examples of K18 Hair's recent sponsored collaborations (one each for Instagram, TikTok).
hudabubbaaa x K18 Hair
![Instagram post by @hudabubbaaa for K18 Hair. Caption reads: [...] can handle the heat just like me 🤍🔥....](https://images.od.modash.io/a80aebbc2c1272a68368ab11d5a34004c75726c7)
Influencer bio
🇵🇸🇯🇴 i’m a mommy hudamustafa.contact@gmail.com ↓ online coaching ↓
Collaboration metrics
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agirlandadoodle x K18 Hair
![TikTok post by @agirlandadoodle for K18 Hair. Caption reads: [...] my bathroom door sawed down.. At least @K18....](https://images.od.modash.io/dca5547c453d5186e30997b1efdbcf7ec9e874a7)
Influencer bio
Kat, Oliver & Daisy 🐾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.2%
- Carousels: 4.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers K18 Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
K18 Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.5% of partnerships featuring creators averaging <1K views, K18 Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.3M avg views/post):
cynthiadhimdis x K18 Hair
![TikTok post by @cynthiadhimdis for K18 Hair. Caption reads: [...] one EASY step for healthier hair with @K18....](https://images.od.modash.io/038e1d49108426796c0eb71cde11719bfd3ee161)
Influencer bio
Trending Hairstyles made easy 💁🏻♀️ 💌 cynthiadhimdis@gmail.com 📍LA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mamax5sahm x K18 Hair
Influencer bio
All your fav TTS finds 🛍️ Follow my main @mommatayx5 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
K18 Hair's repeat partnerships
Out of 5.7k unique influencers in our dataset, 398 of them (7%) posted content for K18 Hair in 3 or more separate calendar months. The most consistent partner is @joefrancis_, who has collaborated across 13 months with 63 total posts.
Here are 3 examples of K18 Hair's repeat influencer partnerships, with links to the sponsored content.
ashleenormanhair x K18 Hair
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] for questions TOUR Sponsored @k18hair....](https://images.od.modash.io/2dcb0ef36d3b0d98cfdbd7099fe173e850d0187d)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] ameliarose Treatment 💦 @k18hair_australia....](https://images.od.modash.io/7abb3f7427b91eb19e1c15b06c39e3862cc94d92)
![Instagram post by @ashleenormanhair for K18 Hair. Caption reads: [...] Below ⬇️ ⬇️ 👇 Steps: ☑️ @k18hair Mist 🌫️....](https://images.od.modash.io/6316acca1eed98e9e65afbd891b524dfd31bb330)
creations.by.k80 x K18 Hair
![Instagram post by @creations.by.k80 for K18 Hair. Caption reads: [...] @dangerjonescreative @k18hair • • •....](https://images.od.modash.io/725622f1f8f78bdbef2613a80e3d0c48809c0976)
![Instagram post by @creations.by.k80 for K18 Hair. Caption reads: [...] bigger 🩷. I’m joining the @k18hair....](https://images.od.modash.io/f0800c4bd4e4d884c7e52aa321ec9e43fc849bff)
colourauthority x K18 Hair
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] @schwarzkopfusa @amikapro @k18hair and....](https://images.od.modash.io/c8def0039215bd4baf9910a67d189691381cc502)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] from @moroccanoilpro @k18hair....](https://images.od.modash.io/a7eea3f6cea348533a2cabbc54a9aeacb2747df0)
![Instagram post by @colourauthority for K18 Hair. Caption reads: [...] #greycoverage @goldwellus @k18hair....](https://images.od.modash.io/eb19bdba8b02183a7d365b3642253531825c6b72)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where K18 Hair had the most influencer activity. 57.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.5%)
- India (4%)
- Brazil (3.4%)
K18 Hair's influencer activity by market
Here is another example of K18 Hair collaborating with an influencer in United States.
isaa.javierr x K18 Hair
![TikTok post by @isaa.javierr for K18 Hair. Caption reads: [...] to healthy curls in just FOUR mins 🤍 @K18....](https://images.od.modash.io/89942794a5e45f240834985239cafb2da105ff6e)
K18 Hair's influencer activity vs. related brands
K18 Hair and Olaplex are direct rivals in repair-focused treatments that creators regularly test side-by-side for damage and breakage results. BondiBoost is a close adjacent competitor in high-growth, influencer-heavy haircare, competing for similar buyers seeking visible hair improvements.
Total influencer content
K18 Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
K18 Hair leads with 11.7k sponsored posts, marginally ahead of OLAPLEX (11.6k posts) and BondiBoost (8.3k posts). Across all three brands, the average volume is 10.5k posts, indicating mature, scaled influencer programs.
By social platform
K18 Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
K18 Hair leads on Instagram, while BondiBoost has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with K18 Hair at 5.7k, OLAPLEX at 4.6k, BondiBoost at 728 posts. BondiBoost's activity is particularly concentrated on TikTok. On Instagram, K18 Hair has multiple times more posts than BondiBoost.
By geographical market
K18 Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in K18 Hair's top markets
K18 Hair has the highest estimated sponsored-post volume in United States (6.7k posts, 57.6%), United Kingdom (992 posts, 8.5%), while BondiBoost leads in Australia with 1k posts (12.4%), while OLAPLEX leads in India with 570 posts (4.9%). Looking at United States specifically, the split is K18 Hair at 6.7k posts (57.6%), OLAPLEX at 5.5k posts (47.3%), BondiBoost at 5.1k posts (61.4%). K18 Hair's strength in United States and United Kingdom may indicate a home-market focus, while BondiBoost shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- Maria Nila's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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