We analyzed 5.2k pieces of influencer content sponsored by Palladio Beauty over the last 12 months.
This report breaks down where & how Palladio Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Palladio Beauty, see here: Palladio Beauty influencers.
Palladio Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Palladio Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 683 posts in January to 653 in December. The peak month, October, reached 743 posts, 72% higher than the monthly average of 431.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Palladio Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Palladio Beauty.
Here are 2 examples of Palladio Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
💄Makeup lover 👱🏼♀️Siendo joven a los 40s 🛼🏃♀️🧘🏼♀️🏋🏼♀️Active girl
Collaboration metrics
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Influencer bio
Just a mom trying to do her makeup✨ @The Wearer Report aroselenscollab@gmail.com Live Wed, Th, Sun
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Palladio Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 69.7% of partnerships featuring creators averaging <1K views, Palladio Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (198.1k avg views/post):
Influencer bio
Things I liked 💋🛍️💕
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
Influencer bio
This is a Bubbies fan account ran by Bubbies mom 💌 cho.hiyun@gmail.com
Collaboration metrics
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Out of 2.6k unique influencers in our dataset, 266 of them (10%) posted content for Palladio Beauty in 3 or more separate calendar months. The most consistent partner is @brittanytiktokcreator, who has collaborated across 11 months with 70 total posts.
Here are 3 examples of Palladio Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Palladio Beauty had the most influencer activity. 50.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Palladio Beauty collaborating with an influencer in United States.
Palladio Beauty competes in accessible, mass-leaning cosmetics alongside Milani Cosmetics and Physicians Formula. All three target value-conscious beauty shoppers and benefit from GRWM routines, drugstore dupe content, and creator product testing.
Total sponsored posts tracked (last 12 months)
Milani Cosmetics leads with 7.9k sponsored posts, significantly outpacing Palladio Beauty (5.2k posts) and Physicians Formula (1.7k posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. Milani Cosmetics has substantially more total posts than Palladio Beauty and Physicians Formula.
Sponsored posts by platform
Among these brands, Milani Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Milani Cosmetics at 2.1k, Physicians Formula at 730, Palladio Beauty at 461 posts. Palladio Beauty's activity is particularly concentrated on TikTok. On Instagram, Milani Cosmetics has several times more posts than Palladio Beauty and Physicians Formula.
Estimated sponsored posts in Palladio Beauty's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (4.8k posts, 60.2%), India (739 posts, 9.3%), United Kingdom (461 posts, 5.8%), while Palladio Beauty has the highest estimated sponsored-post volume in Venezuela (374 posts, 7.2%), Mexico (291 posts, 5.6%). Looking at United States specifically, the split is Milani Cosmetics at 4.8k posts (60.2%), Palladio Beauty at 2.6k posts (50.1%), Physicians Formula at 830 posts (48.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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