Palladio Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.5k pieces of influencer content sponsored by Palladio Beauty over the last 12 months.
This report breaks down where & how Palladio Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Palladio Beauty, see here: Palladio Beauty influencers.
Influencer activity throughout the year
Palladio Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Palladio Beauty's influencer activity by month
Number of sponsored posts
Palladio Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 691 posts in January to 639 in December. The peak month, October, reached 745 posts, 100% higher than the monthly average of 372.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Palladio Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (88.5%)
- Instagram: 515 posts (11.5%)
- YouTube: 2 posts (0%)
Palladio Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Palladio Beauty.
Here are 2 examples of Palladio Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
sweety._.86 x Palladio Beauty
![Instagram post by @sweety._.86 for Palladio Beauty. Caption reads: [...] Liner Obsessed 2-in-1 Paddle Tip de Palladio....](https://images.od.modash.io/78c85e1e0917664fbe2c6f2e46910c0db689bcef)
Influencer bio
UGC Creator | Spain 🇪🇸 Beauty • Fashion • Tech ✨️ Skincare, makeup & fragrance content 📩 ugcsweety86@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
aroselens x Palladio Beauty
![TikTok post by @aroselens for Palladio Beauty. Caption reads: [...] #tiktokshopjumpstartsale @Palladio Beauty.](https://images.od.modash.io/0ba851b46aec4ac31cd0678b534e5705b56a29ba)
Influencer bio
Just a mom trying to do her makeup✨ aroselenscollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Palladio Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Palladio Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.2% of partnerships featuring creators averaging <1K views, Palladio Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (150.7k avg views/post):
mandygainey x Palladio Beauty
Influencer bio
Mom. Wife. Pastry Chef. Teacher. Sommelier. World Traveler. Theater Nerd. Millenial. Rising TTS Beauty & Personal Care Pro Chefgainey@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
ericka_goycoolea x Palladio Beauty
Influencer bio
WELCOME TO MY LIFE 🪩🍸💫 📍 MIA | NYC 💌 ericka_goycoolea@grail-talent.com CEO: @Attica Jewels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Palladio Beauty's repeat partnerships
Out of 2.3k unique influencers in our dataset, 199 of them (9%) posted content for Palladio Beauty in 3 or more separate calendar months. The most consistent partner is @brittanytiktokcreator, who has collaborated across 12 months with 62 total posts.
Here are 3 examples of Palladio Beauty's repeat influencer partnerships, with links to the sponsored content.
brittanytiktokcreator x Palladio Beauty
![TikTok post by @brittanytiktokcreator for Palladio Beauty. Caption reads: [...] #tiktokshopblackfriday @Palladio Beauty.](https://images.od.modash.io/3b6741883f724b8edd0f86e6a097c2aae2268de4)
![TikTok post by @brittanytiktokcreator for Palladio Beauty. Caption reads: [...] #eyebrightener @Palladio Beauty.](https://images.od.modash.io/2806a1421a36ac6ba225fb74e213b58eb26ff653)
louisianamomma86 x Palladio Beauty
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #tiktokshop #beauty #shop @Palladio Beauty.](https://images.od.modash.io/5a3d61e6ff7285b04aed6ff72192086ffceb11c2)
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #cream #shopping @Palladio Beauty.](https://images.od.modash.io/15dd821d3913a6359bc23c69ec16ea0e29c982c8)
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #tiktokshop #affordable @Palladio Beauty.](https://images.od.modash.io/afe95fd3c8bf99c88eced3faa98cf0897e1aef99)
peytonxblack x Palladio Beauty
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] like she works to meeeee @Palladio Beauty....](https://images.od.modash.io/e4df6c474b21ab064b218e1f2f42560ffa20c4d6)
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] passionate about this??? @Palladio Beauty....](https://images.od.modash.io/dca52a929a5aacfce534b70bab63dad9c8bc7e1e)
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] on a product this good😩 @Palladio Beauty....](https://images.od.modash.io/ee673bdb6bc0010a3e35bc388817673c4f1f2396)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Palladio Beauty had the most influencer activity. 45.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Venezuela (9.5%)
- Colombia (6.1%)
- Mexico (6%)
Palladio Beauty's influencer activity by market
Here is another example of Palladio Beauty collaborating with an influencer in United States.
kp.creates x Palladio Beauty
Palladio Beauty's influencer activity vs. related brands
Palladio Beauty sits in accessible cosmetics similar to Milani Cosmetics and Physicians Formula, competing for value-conscious makeup consumers. Their influencer strategies commonly hinge on “hidden gem” product recommendations, wear tests, and routine-friendly staples.
Total influencer content
Palladio Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Milani Cosmetics leads with 6.5k sponsored posts, significantly outpacing Palladio Beauty (4.5k posts) and Physicians Formula (1.3k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Milani Cosmetics has notably more total posts than Palladio Beauty and Physicians Formula.
By social platform
Palladio Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Milani Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Milani Cosmetics at 1.6k, Physicians Formula at 595, Palladio Beauty at 515 posts. Palladio Beauty's activity is particularly concentrated on TikTok. On YouTube, Milani Cosmetics has far more posts than Palladio Beauty and Physicians Formula.
By geographical market
Palladio Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Palladio Beauty's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (4.1k posts, 63.8%), India (511 posts, 7.9%), United Kingdom (337 posts, 5.2%), while Palladio Beauty has the highest estimated sponsored-post volume in Venezuela (425 posts, 9.5%), Colombia (273 posts, 6.1%), while Physicians Formula leads in Spain with 73 posts (5.5%). Looking at United States specifically, the split is Milani Cosmetics at 4.1k posts (63.8%), Palladio Beauty at 2k posts (45.6%), Physicians Formula at 635 posts (47.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- VBeautyPure's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.