Palladio Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by Palladio Beauty over the last 12 months.
This report breaks down where & how Palladio Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Palladio Beauty, see here: Palladio Beauty influencers.
Influencer activity throughout the year
Palladio Beauty's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Palladio Beauty's influencer activity by month
Number of sponsored posts
Palladio Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 693 posts in January to 641 in December. The peak month, October, reached 745 posts, 122% higher than the monthly average of 336.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Palladio Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (86.5%)
- Instagram: 550 posts (13.5%)
- YouTube: 1 posts (0%)
Palladio Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Palladio Beauty.
Here are 2 examples of Palladio Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
sweety._.86 x Palladio Beauty
![Instagram post by @sweety._.86 for Palladio Beauty. Caption reads: [...] Liner Obsessed 2-in-1 Paddle Tip de Palladio....](https://images.od.modash.io/78c85e1e0917664fbe2c6f2e46910c0db689bcef)
Influencer bio
UGC Creator | Spain 🇪🇸 Beauty • Fashion • Tech ✨️ Skincare, makeup & fragrance content 📩 ugcsweety86@gmail.com
Collaboration metrics
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aroselens x Palladio Beauty
![TikTok post by @aroselens for Palladio Beauty. Caption reads: [...] #tiktokshopjumpstartsale @Palladio Beauty.](https://images.od.modash.io/0ba851b46aec4ac31cd0678b534e5705b56a29ba)
Influencer bio
Just a mom trying to do her makeup✨ aroselens@favored.live 2nd acct: @The Wearer Report
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Palladio Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Palladio Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 74.8% of partnerships featuring creators averaging <1K views, Palladio Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (59.0k avg views/post):
allierosss x Palladio Beauty
![TikTok post by @allierosss for Palladio Beauty. Caption reads: [...] you get them ALL at @Sally Beauty @Palladio....](https://images.od.modash.io/9e4d3f304eeb45cee18dd9d1ddf25b56882ee8b1)
Influencer bio
bos | nyc IG _allieross 💌 teamallie@thesociablesociety.com ADVENT CALENDARS ⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
ericka_goycoolea x Palladio Beauty
Influencer bio
WELCOME TO MY LIFE 🪩🍸💫 📍 MIA | NYC 💌 ericka_goycoolea@grail-talent.com CEO: @Attica Jewels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Palladio Beauty's repeat partnerships
Out of 2.1K unique influencers in our dataset, 158 of them (7%) posted content for Palladio Beauty in 3 or more separate calendar months. The most consistent partner is @brittanytiktokcreator, who has collaborated across 11 months with 47 total posts.
Here are 3 examples of Palladio Beauty's repeat influencer partnerships, with links to the sponsored content.
brittanytiktokcreator x Palladio Beauty
![TikTok post by @brittanytiktokcreator for Palladio Beauty. Caption reads: [...] #tiktokshopblackfriday @Palladio Beauty.](https://images.od.modash.io/3b6741883f724b8edd0f86e6a097c2aae2268de4)
![TikTok post by @brittanytiktokcreator for Palladio Beauty. Caption reads: [...] #eyebrightener @Palladio Beauty.](https://images.od.modash.io/2806a1421a36ac6ba225fb74e213b58eb26ff653)
peytonxblack x Palladio Beauty
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] like she works to meeeee @Palladio Beauty....](https://images.od.modash.io/e4df6c474b21ab064b218e1f2f42560ffa20c4d6)
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] passionate about this??? @Palladio Beauty....](https://images.od.modash.io/dca52a929a5aacfce534b70bab63dad9c8bc7e1e)
![TikTok post by @peytonxblack for Palladio Beauty. Caption reads: [...] on a product this good😩 @Palladio Beauty....](https://images.od.modash.io/ee673bdb6bc0010a3e35bc388817673c4f1f2396)
louisianamomma86 x Palladio Beauty
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #tiktokshop #beauty #shop @Palladio Beauty.](https://images.od.modash.io/5a3d61e6ff7285b04aed6ff72192086ffceb11c2)
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #cream #shopping @Palladio Beauty.](https://images.od.modash.io/15dd821d3913a6359bc23c69ec16ea0e29c982c8)
![TikTok post by @louisianamomma86 for Palladio Beauty. Caption reads: [...] #makeuptutorial #makeup @Palladio Beauty.](https://images.od.modash.io/1d5a302eb6497e4acf38fb032478d8a3b78d0f85)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Palladio Beauty had the most influencer activity. 48.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Argentina (7.5%)
- Venezuela (6.6%)
- Mexico (6.1%)
Palladio Beauty's influencer activity by market
Here is another example of Palladio Beauty collaborating with an influencer in United States.
beautyraizap x Palladio Beauty
![TikTok post by @beautyraizap for Palladio Beauty. Caption reads: [...] with castor oil and aloe Vera from @Palladio....](https://images.od.modash.io/c304af145e704b0d30f0a0b5b04da5b3021b3ecd)
Palladio Beauty's influencer activity vs. related brands
Palladio Beauty plays in accessible, mass-market cosmetics, making Milani Cosmetics and Physicians Formula strong competitive benchmarks for drugstore beauty influencer strategy and product education.
Total influencer content
Palladio Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Milani Cosmetics leads with 6.8K sponsored posts, significantly outpacing Palladio Beauty (4.1K posts) and Physicians Formula (1.3K posts). Across all three brands, the average volume is 4.1K posts, indicating mature, scaled influencer programs.
By social platform
Palladio Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Milani Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Milani Cosmetics at 5K, Palladio Beauty at 3.5K, Physicians Formula at 681 posts. Palladio Beauty's activity is particularly concentrated on TikTok. On YouTube, Palladio Beauty has 1 post compared with 79 for Milani Cosmetics.
By geographical market
Palladio Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Palladio Beauty's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (3.9K posts, 58.2%), India (577 posts, 8.5%), United Kingdom (441 posts, 6.5%), while Palladio Beauty has the highest estimated sponsored-post volume in Argentina (307 posts, 7.5%), Venezuela (270 posts, 6.6%), while Physicians Formula leads in Spain with 72 posts (5.6%). Looking at United States specifically, the split is Milani Cosmetics at 3.9K posts (58.2%), Palladio Beauty at 2K posts (48.5%), Physicians Formula at 583 posts (45.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Milani Cosmetics's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- Oscar De La Renta's Influencer Marketing Strategy
- Cupshe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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