Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
DUSK Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 450 sponsored posts from DUSK across Instagram and YouTube over the last 12 months.
See where DUSK invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 60.0% more active in terms of posting frequency.
Social platforms breakdown
Where DUSK's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of DUSK's accounts
Instagram449
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
62.2%
Instagram · Feed Posts
37.6%
YouTube · Long-form
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
62.2%
Instagram · Feed Posts
37.6%
YouTube · Long-form
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How DUSK's sponsored posts perform
Reach and engagement across all 450 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
70.9K
Average views per post
11.8K
Median views per post
18M
Total views
$595K
Estimated media value
3.5%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@thebarn_editView on Instagram ↗
With the help of @dusk.com every bedroom has had a glow up ✨ I [...]
2.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@_homebylauraView on Instagram ↗
[...] my bedroom a revamp, with the help of @dusk.com 🤎✨ I really wanted to make it feel [...]
1.5M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@simplyfayxView on Instagram ↗
[...] between. home is always made cosier with @dusk.com 🌸 ad
823.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator DUSK works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
DUSK's influencers by average views per post
Share of the 176 creators in this dataset
<1K
4.0%
1K-5K
29.0%
5K-10K
14.8%
10K-50K
29.0%
50K-100K
9.7%
100K-500K
10.2%
500K+
3.4%
Top influencers DUSK works with
DUSK's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@thebarn_editInstagram32.6M
2
@_homebylauraInstagram11.5M
3
@jillyshumblehomeInstagram13994K
4
@bobbiastonInstagram6838.8K
5
@simplyfayxInstagram1823.8K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether DUSK works with creators once, or builds an ongoing roster.
Repeat creators make up 26.7% of DUSK's creator network and generate 46.3% of total reach. The charts below show how often those partnerships recur and how much of DUSK's audience reach they account for.
Repeat creators make up 26.7% of DUSK's creator network and generate 46.3% of total reach. The charts below show how often those partnerships recur and how much of DUSK's audience reach they account for.
One-off vs. repeat creators
Share of 243 creators
Months active
Repeat creators only
2 months
47.7%
3 months
26.2%
4+ months
26.2%
Repeat partnerships at a glance
46.3%
of total reach comes from repeat creators
4.1
average posts per repeat creator
8 months
longest running partnership
Creators DUSK works with repeatedly
@jillyshumblehomeView on Instagram ↗
[...] bedspread, throw, duvet and pillows @dusk.com Quilt cover and pillowcases Regent [...]
643.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ourberkelyhomeView on Instagram ↗
[...] also all my gorgeous bedding is from @dusk.com 🤭 *previously gifted #bedroomdecor [...]
332.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@makeahausahomeView on Instagram ↗
[...] Vxx Furniture is the Hattie range from @dusk.com (PR) #newbuild #homeoffice #homeinspo [...]
84.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
DUSK's most loyal creators
@jillyshumblehome
Months active8
Posts13
Total engagement12.9K
@ourberkelyhome
Months active7
Posts14
Total engagement7.4K
@makeahausahome
Months active7
Posts12
Total engagement3.2K
Geographical breakdown
The markets where DUSK's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United Kingdom and Australia lead at 92.8% and 7.0%.
Sponsored posts by creator location
Top 3 markets
United Kingdom
92.8%
Australia
7.0%
India
0.2%
DUSK vs. related brands
How DUSK's influencer activity compares with other home & garden brands.
Sponsored posts, last 12 months
DUSK vs. related brands
3K posts
483 posts
450 posts
Frequently asked questions
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