DUSK Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 592 pieces of influencer content sponsored by DUSK over the last 12 months.
This report breaks down where & how DUSK invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DUSK, see here: DUSK influencers.
Influencer activity throughout the year
DUSK's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
DUSK's influencer activity by month
Number of sponsored posts
DUSK's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 67 posts (37% above the 49 monthly average), while February was the quietest at 8 posts.
DUSK's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 3.8M, while February recorded the least at 398.7k. Across all tracked posts in the 12-month window, average views per post were 25.8k. Interestingly, the highest-view month (January) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @jackkinsey, generated 2.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DUSK's sponsored influencer collaborations break down by social platform:
- Instagram: 548 posts (92.6%)
- TikTok: 39 posts (6.6%)
- YouTube: 5 posts (0.8%)
DUSK's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DUSK.
Here are 3 examples of DUSK's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jackkinsey x DUSK
![Instagram post by @jackkinsey for DUSK. Caption reads: [...] we are and I’m obsessed. Influenced by....](https://images.od.modash.io/2ae25a516f676547d55251392d3a875e2c9a2838)
Influencer bio
🇬🇧Norfolk UK 💒Renovating a chapel into my home 🪚Follow for DIY Hacks & interior inspo 💡Email for collaborations
Collaboration metrics
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helennjohnson x DUSK
Influencer bio
Mum of four. managed by @connectmgt Email - maddie@connectmgt.com 📩
Collaboration metrics
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NadiaAnya x DUSK
![YouTube post by @NadiaAnya for DUSK. Caption reads: [...] ORDER https://liketk.it/5h6Nz
DUSK LAMPS....](https://images.od.modash.io/0dd114b578cbfee43ee123b34c5cba47aea478e0)
Influencer bio
Everyday life & fashion 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.3%
- Posts: 42.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DUSK are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DUSK's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.1% of partnerships featuring creators averaging 10K-50K views, DUSK's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (261.1k avg views/post, 363.1k followers):
home.in.herts x DUSK
Influencer bio
Home | Fashion | Beauty | Lifestyle Email: michelle@homeinherts.com SHOP MY STYLE👇🏼’Elle’s Edits’ Bargains
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post, 88.5k followers):
home_with_the_buckinghams x DUSK
Influencer bio
Self renovating our family home & sharing our DIY’s 🔨Giving you the inspo to give it go! 📍Brighton, UK 💌Collabs: homewiththebuckinghams@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DUSK's repeat partnerships
Out of 289 unique influencers in our dataset, 41 of them (14%) posted content for DUSK in 3 or more separate calendar months. The most consistent partner is @mydreamhome_usplus6, who has collaborated across 8 months with 20 total posts.
Here are 3 examples of DUSK's repeat influencer partnerships, with links to the sponsored content.
mydreamhome_usplus6 x DUSK
![Instagram post by @mydreamhome_usplus6 for DUSK. Caption reads: [...]
AD| gifted items tagged
#duskbedding....](https://images.od.modash.io/528a0659df3ca6651874904a09a1b9af8c13915b)
![Instagram post by @mydreamhome_usplus6 for DUSK. Caption reads: [...] beautiful Nell furniture from @dusk.com....](https://images.od.modash.io/d397d796f09ce18f854a6ca1f39b3778e87805b2)
ourberkelyhome x DUSK
![Instagram post by @ourberkelyhome for DUSK. Caption reads: [...]
Furniture and bedding- @dusk.com
Rug -....](https://images.od.modash.io/8c3c7e8215de74089d44ea91d2d4d331fc78647e)
![Instagram post by @ourberkelyhome for DUSK. Caption reads: Dusk X Story Homes view home. [...].](https://images.od.modash.io/fb6d878a232bae2a3d88f7abe9a84e13d7a22344)
![Instagram post by @ourberkelyhome for DUSK. Caption reads: [...] White
All kindly gifted from @dusk.com....](https://images.od.modash.io/908d1eeea81bd0931ef2d353f01669d66800f4de)
ourhomeinsuffolk x DUSK
![Instagram post by @ourhomeinsuffolk for DUSK. Caption reads: [...] rechargeable!
They are from @dusk.com....](https://images.od.modash.io/58042b356d53f7458702f167a644f2712150748c)
![Instagram post by @ourhomeinsuffolk for DUSK. Caption reads: [...] have a free delivery code for @dusk.com....](https://images.od.modash.io/3fc928407f33c52b2a3e8df93fe95cff4112ac17)
![Instagram post by @ourhomeinsuffolk for DUSK. Caption reads: [...] reasonably priced!!
AD - @dusk.com....](https://images.od.modash.io/6a31dc1e3ee823127560dae2d08b79426ce822fe)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where DUSK had the most influencer activity. 70.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (11.9%)
- Australia (6.3%)
- Brazil (1.6%)
DUSK's influencer activity by market
Here is another example of DUSK collaborating with an influencer in United Kingdom.
chloe_countryhomerenovation x DUSK
![Instagram post by @chloe_countryhomerenovation for DUSK. Caption reads: [...] welcoming the second you walk in, with....](https://images.od.modash.io/448394dd458ae91916eac7c04c6aa03145a9ef02)
DUSK's influencer activity vs. related brands
DUSK competes in home and lifestyle goods, similar to Brooklinen’s bedding focus and Blissy’s sleep-accessory positioning. These brands target the same home-setup and self-care audiences through cozy content, room refreshes, and gifting moments.
Total influencer content
DUSK vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Blissy leads with 828 sponsored posts, significantly outpacing DUSK (592 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 591 posts, suggesting moderate but consistent investment.
By social platform
DUSK vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DUSK leads on Instagram, while Blissy has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Blissy at 674, Brooklinen at 136, DUSK at 39 posts. DUSK's activity is particularly concentrated on Instagram. Blissy has several times more TikTok posts than DUSK and Brooklinen, while DUSK has several times more Instagram posts than Blissy.
By geographical market
DUSK vs. related brands influencer activity (by country)
Estimated sponsored posts in DUSK's top markets
Blissy has the highest estimated sponsored-post volume in United States (552 posts, 66.7%), Canada (48 posts, 5.8%), suggesting a North America focus, while DUSK has the highest estimated sponsored-post volume in United Kingdom (419 posts, 70.7%), Australia (37 posts, 6.3%). Looking at United States specifically, the split is Blissy at 552 posts (66.7%), Brooklinen at 283 posts (80.1%), DUSK at 70 posts (11.9%). DUSK's strength in United Kingdom may indicate a home-market focus, while Blissy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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