DUSK Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by DUSK over the last 12 months.

This report breaks down where & how DUSK invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DUSK, see here: DUSK influencers.

Influencer activity throughout the year

DUSK's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DUSK's influencer output appears relatively consistent throughout the year, averaging about 119 sponsored posts per month. October recorded the highest volume at 168 posts (41% above average), while June was the quietest at 50 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DUSK's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (99.8%)
• YouTube: 3 posts (0.2%)

Instagram influencer marketing is a clear focus for DUSK.

Here are 2 examples of DUSK's recent sponsored collaborations (one each for Instagram, YouTube).

thebarn_edit x DUSK

thebarn_edit

@thebarn_edit

19 May, 26

2.1M

5k

With the help of @dusk.com every bedroom has had a glow up ✨ I [...]

Influencer bio

Interiors • Lifestyle • Travel 📩 brand enquiries hello@electamanagement.com @sharikafoley_ SHOP MY LINKS👇🏼

Collaboration metrics

Post views2.1M

Post EMV $63.9k

More influencer data

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withameliataylor x DUSK

withameliataylor

@withameliataylor

07 May, 26

10.8k

276

[...] Street Dunelm Laundry Basket Oka Pillows Dusk Bed Picture Frame Lamp Light Shade Abbode [...]

Influencer bio

Amelia Taylor Instagram @withameliataylor

Collaboration metrics

Post views10.8k

Post EMV $351

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 28.8% of partnerships featuring creators averaging 10K-50K views, DUSK's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.3%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (13.8M avg views/post, 89.9k followers):

alychafaith x DUSK

alychafaith

@alychafaith

17 Mar, 26

37.1k

600

[...] night time routine 🌙 You can save 10% on DUSK Bed & Matress bundles as well as free [...]

Influencer bio

yes, I’d rather stay at home 🌸 💌 alycha@alychafaith.com UK, london & leigh-on-sea

Collaboration metrics

Post views37.1k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.1k avg views/post, 45.1k followers):

herbieinthewillows_ x DUSK

herbieinthewillows_

@herbieinthewillows_

27 Oct, 25

4.6k

[...] view home in collaboration with @dusk.com 🏠✨ pr | Last week I was on site with [...]

Influencer bio

cosy slow living | home, motherhood & lifestyle seasonal styling & farmhouse interiors 💌 meg@megrobertspr.com ugc work, discounts & inspo ↓

Collaboration metrics

Post views4.6k

Post EMV $138

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DUSK's repeat partnerships

_myhomeinspo_ x DUSK

_myhomeinspo_

@_myhomeinspo_

18 Jan, 26

53.1k

538

[...] the perfect solution. New bed @dusk.com link below and in [...]

_myhomeinspo_

@_myhomeinspo_

06 Jul, 25

46.1k

512

[...] much being used and loved. See @dusk.com highlight for links to [...]

_myhomeinspo_

@_myhomeinspo_

12 Jun, 26

32.3k

386

[...] storing her knick-knacks. Desk @dusk.com see highlight for link To [...]

jillyshumblehome x DUSK

jillyshumblehome

@jillyshumblehome

28 Apr, 26

643.5k

1.5k

[...] throw, duvet and pillows @dusk.com Quilt cover and pillowcases [...]

jillyshumblehome

@jillyshumblehome

24 May, 26

262.9k

1.1k

[...] outdoor table and chairs from @dusk.com This is the Maris Outdoor 4 [...]

jillyshumblehome

@jillyshumblehome

28 Feb, 26

23k

[...] The moment I saw this @dusk.com coffee table and sideboard [...]

welcometoourhome21 x DUSK

welcometoourhome21

@welcometoourhome21

22 Oct, 25

935

247

[...] most gorgeous afternoon with @dusk.com for an exclusive preview of [...]

welcometoourhome21

@welcometoourhome21

26 Jul, 25

957

197

[...] beige/greige tone!) from @dusk.com has completely transformed [...]

welcometoourhome21

@welcometoourhome21

12 Apr, 26

279

[...] matching bedside tables from @dusk.com in walnut, and the quality [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12%)
• Australia (6.8%)
• Brazil (1.6%)

Here is another example of DUSK collaborating with an influencer in United Kingdom.

simplyfayx x DUSK

simplyfayx

@simplyfayx

16 Apr, 26

822k

[...] between. home is always made cosier with @dusk.com 🌸 ad

DUSK's influencer activity vs. related brands

DUSK competes with Brooklinen and Bedsure Home in home lifestyle categories where comfort, aesthetics, and seasonal refreshes drive purchases. These brands share similar creator content formats like bedroom makeovers, cozy routines, and gift guides.

Total influencer content

Bedsure Home leads with 3.9k sponsored posts, significantly outpacing DUSK (1.4k posts) and Brooklinen (1.2k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.

By social platform

DUSK leads on Instagram, while Bedsure Home has the most activity on TikTok and Brooklinen has the most activity on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.3k, Brooklinen at 693, DUSK at 0 posts. DUSK's activity is particularly concentrated on Instagram. Bedsure Home posts far more on TikTok than DUSK and Brooklinen.

By geographical market

Bedsure Home has the highest estimated sponsored-post volume in United States (2.1k posts, 55.2%), Turkey (317 posts, 8.2%), while DUSK has the highest estimated sponsored-post volume in United Kingdom (1k posts, 70.4%), Australia (97 posts, 6.8%), while Brooklinen leads in Canada with 75 posts (6.1%). Looking at United States specifically, the split is Bedsure Home at 2.1k posts (55.2%), Brooklinen at 965 posts (78.6%), DUSK at 172 posts (12%). DUSK's strength in United Kingdom may indicate a home-market focus, while Bedsure Home shows broader regional investment.