DUSK Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by DUSK over the last 12 months.

This report breaks down where & how DUSK invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DUSK, see here: DUSK influencers.

Influencer activity throughout the year

DUSK's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DUSK's sponsored post volume appears to trend upward over the 12-month period, rising from 126 posts in January to 122 in December. The peak month, October, reached 175 posts, 42% higher than the monthly average of 123.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DUSK's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (98.5%)
• YouTube: 22 posts (1.5%)

Instagram influencer marketing is a clear focus for DUSK.

Here are 2 examples of DUSK's recent sponsored collaborations (one each for Instagram, YouTube).

jackkinsey x DUSK

jackkinsey

@jackkinsey

30 Jan, 26

3M

103.2k

[...] we are and I’m obsessed. Influenced by @dusk.com’s Old World Opulence range - richer [...]

Influencer bio

🇬🇧Norfolk UK 💒Renovating a chapel into my home 🪚Follow for DIY Hacks & interior inspo 💡Email for collaborations

Collaboration metrics

Post views3.0M

Post EMV $101.6k

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MorganaSecco x DUSK

MorganaSecco

@MorganaSecco

11 Mar, 26

38.8k

4.1k

I did a before-and-after transformation of our bedroom, and now we have a simple but much more charming room. Before, the bed was pushed aside because Julia was going to sleep with us, and for safety reasons we didn't pay much attention to it, and now we managed to arrange it the way we wanted. We love how it turned out, and things are slowly getting back to normal, right? Did you like it too? __________ Advertisement, AD — Emma Mattresses @emmacolchoes - Brazil — Take advantage of the discounts and our COUPON: Up to 65% off on the website, 12 installments without interest or an additional 12% discount on Pix +12% off with the coupon MORGANA 10-year warranty Link: And only on March 14th and 15th you can use the coupon MORGANA16 for 16% off the entire website! Promotion link: LINKS: Our bed: Lamp store: @imperadordoslustres [instagram] The Essentials of Motherhood Course: everything you need to know from pregnancy to the child's first 6 years: FREE Newsletter: To search for attractions and activities to do as a family, download the FREE app: Subscribe to the channel: / @morganasecco Instagram: / morganasecco Follow on Facebook: / morgana-secco-853527361485473 Schiller's Channel (Finance): / @luizschiller

Influencer bio

Oláááá, eu sou a Morgana Secco. Sou a mãe da Alice e da Julia e esposa do Schiller e nós moramos em Londres. Por aqui você vai encontrar um pouco sobre vários aspectos das nossas vidas: vlogs dos nossos passeios e do nosso cotidiano, conversas sobre maternidade e respeito às crianças, comportamento, alimentação, sustentabilidade, atividades físicas, minimalismo, empreendedorismo, mudança de carreira, vida em Londres e tantas outras coisas que fazem parte da minha vida e que eu adoro estudar, falar e compartilhar. Tudo o que me inspira e que acredito que fez e faz minha vida muito melhor está aqui e espero que te inspire e faça da sua vida melhor também. 😊 Seja bem-vindo! :)

Collaboration metrics

Post views38.8k

Post EMV $1.6k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

DUSK's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (13.4M avg views/post, 92.5k followers):

alychafaith x DUSK

alychafaith

@alychafaith

17 Mar, 26

25.6k

[...] night time routine 🌙 You can save 10% on DUSK Bed & Matress bundles as well as free [...]

Influencer bio

yes, I’d rather stay at home 🌸 💌 alycha@alychafaith.com UK, london & leigh-on-sea

Collaboration metrics

Post views25.6k

Post EMV $768

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post, 31.0k followers):

positivami x DUSK

positivami

@positivami

19 Jan, 26

11k

292

[...] / decor - blinds/curtains ✨ bed is the @dusk.com Wiltshire Ottoman in cappuccino, with [...]

Influencer bio

🤳🏼 the highs, lows + everything in between 💅 expect: periods, panic and paint rollers 💌 positivami@outlook.com 👇🏼 more popular on TikTok

Collaboration metrics

Post views11.0k

Post EMV $358

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DUSK's repeat partnerships

ourhomeinsuffolk x DUSK

ourhomeinsuffolk

@ourhomeinsuffolk

12 Oct, 25

16.4k

645

[...] rechargeable! They are from @dusk.com 😍 AD Let me know what you [...]

ourhomeinsuffolk

@ourhomeinsuffolk

16 Oct, 25

12.3k

419

[...] very reasonably priced!! AD - @dusk.com . . . . #newbuild [...]

ourhomeinsuffolk

@ourhomeinsuffolk

18 Nov, 25

10.2k

465

C O S Y B E D R O O M🤎🎄✨ with some festive touches… I hope everyone is having a good week so far! How cold has it suddenly got!! Have a lovely evening🤎✨ * Pr items tagged . . . . #newbuild #newbuildhomes #home #homedecorlovers #homedecorideas #interiors #interiorinspo #neutralhomes #neutralhomedecor #neutralbedroom #cosybedroom #bedroom #christmas #christmasdecor #christmasstyling #suffolkhomes #suffolk

_myhomeinspo_ x DUSK

_myhomeinspo_

@_myhomeinspo_

18 Jan, 26

47k

515

[...] the perfect solution. New bed @dusk.com link below and in [...]

_myhomeinspo_

@_myhomeinspo_

16 Oct, 25

3.8k

𝙽𝚎𝚞𝚝𝚛𝚊𝚕 𝚋𝚎𝚍𝚛𝚘𝚘𝚖 𝚒𝚍𝚎𝚊𝚜... For my fellow neutral lovers 🫶🏼 This palette always feels so calming and peaceful which is exactly the mood I want in a bedroom. Layering different tones and textures adds depth and interest while still keeping things soft and serene. Sometimes it tricky to think about where to put furniture and how to style it, so hope this helps. *tagged items gifted . . . #bedroom #neutralbedroom #bedroominterior #bedroominteriors #bedroomstyle #bedroomstyling #neutraldecor #guestbedroom #guestbedroomdecor #spareroom #bedroomidea

_myhomeinspo_

@_myhomeinspo_

21 May, 25

3.3k

𝙱𝚎𝚏𝚘𝚛𝚎 𝚊𝚗𝚍 𝚊𝚏𝚝𝚎𝚛𝚜… Bedroom addition. I love looking back. The girl’s bedrooms have become more suited to their ages and my bed making skills have definitely improved. *some tagged items gifted . . . #bedroommakeover #bedroomideas #beforeandafter #bedroomrenovation #bedroom #bedroomstyle #guestbedroom #kidsbedroom #girlsbelike #ikeadaybed #daybeds

samanthashome20 x DUSK

samanthashome20

@samanthashome20

29 Apr, 25

12.5k

183

[...] #reelsofinstagram #dusk #duskfurniture #dusksayin [...]

samanthashome20

@samanthashome20

05 Nov, 25

212

[...] #diningtable #tablescape #dusk #dusksayin #myduskstyle [...]

samanthashome20

@samanthashome20

02 Oct, 25

182

#diningarea #kitchendiner #artwork #canvas #diningtabledecor #tabledecor #interiors #homeinspo #homeaccount *previously gifted items tagged

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12.2%)
• Australia (6.5%)
• Brazil (1.8%)

Here is another example of DUSK collaborating with an influencer in United Kingdom.

chloe_countryhomerenovation x DUSK

chloe_countryhomerenovation

@chloe_countryhomerenovation

10 Dec, 25

675.5k

4.8k

[...] welcoming the second you walk in, with @dusk.com. Whether it’s creating a cosy bedroom [...]

DUSK's influencer activity vs. related brands

DUSK competes in home and cozy living, where creators showcase ambiance, self-care, and home refreshes. Brooklinen and Blissy similarly target comfort-focused home shoppers and rely on lifestyle UGC and seasonal gifting.

Total influencer content

Blissy leads with 2.4k sponsored posts, significantly outpacing DUSK (1.5k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. Blissy has more total posts than DUSK and Brooklinen.

By social platform

DUSK leads on Instagram, while Blissy has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Blissy at 2.3k, Brooklinen at 604, DUSK at 0 posts. DUSK's activity is particularly concentrated on Instagram. Posting volume differs by platform, with DUSK far ahead on Instagram while Blissy posts heavily on TikTok and has no Instagram posts.

By geographical market

Blissy has the highest estimated sponsored-post volume in United States (1.8k posts, 72%), Canada (187 posts, 7.7%), suggesting a North America focus, while DUSK has the highest estimated sponsored-post volume in United Kingdom (1k posts, 69.3%), Australia (96 posts, 6.5%). Looking at United States specifically, the split is Blissy at 1.8k posts (72%), Brooklinen at 894 posts (78.6%), DUSK at 180 posts (12.2%). DUSK's strength in United Kingdom may indicate a home-market focus, while Blissy shows broader regional investment.