DUSK Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by DUSK over the last 12 months.

This report breaks down where & how DUSK invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with DUSK, see here: DUSK influencers.

Influencer activity throughout the year

DUSK's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

DUSK's influencer posting pattern appears irregular, with notable fluctuations month to month. October saw the highest output at 169 posts (44% above the 117 monthly average), while July was the quietest at 36 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DUSK's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (99.8%)
• YouTube: 3 posts (0.2%)

Instagram influencer marketing is a clear focus for DUSK.

Here are 2 examples of DUSK's recent sponsored collaborations (one each for Instagram, YouTube).

thebarn_edit x DUSK

thebarn_edit

@thebarn_edit

19 May, 26

2.1M

5.1k

With the help of @dusk.com every bedroom has had a glow up ✨ I [...]

Influencer bio

Interiors • Lifestyle • Travel 📩 brand enquiries hello@electamanagement.com @sharikafoley_ SHOP MY LINKS👇🏼

Collaboration metrics

Post views2.1M

Post EMV $64.1k

More influencer data

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withameliataylor x DUSK

withameliataylor

@withameliataylor

07 May, 26

10.8k

276

[...] Street Dunelm Laundry Basket Oka Pillows Dusk Bed Picture Frame Lamp Light Shade Abbode [...]

Influencer bio

Amelia Taylor Instagram @withameliataylor

Collaboration metrics

Post views10.8k

Post EMV $351

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 31.3% of partnerships featuring creators averaging 1K-5K views, DUSK's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (13.8M avg views/post):

alychafaith x DUSK

alychafaith

@alychafaith

17 Mar, 26

37.7k

603

[...] night time routine 🌙 You can save 10% on DUSK Bed & Matress bundles as well as free [...]

Influencer bio

yes, I’d rather stay at home 🌸 💌 alycha@alychafaith.com UK, london & leigh-on-sea

Collaboration metrics

Post views37.7k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.2k avg views/post):

bethanmccoy x DUSK

bethanmccoy

@bethanmccoy

27 Mar, 26

18.5k

all aboard DUSK airlines ✈️ your one stop destination for [...]

Influencer bio

◡̈ outfits + life ✰ 💌 bethan@aquariuscreative.co.uk watch my yt and shop my outfits:

Collaboration metrics

Post views18.5k

Post EMV $554

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

DUSK's repeat partnerships

_myhomeinspo_ x DUSK

_myhomeinspo_

@_myhomeinspo_

18 Jan, 26

53.1k

538

[...] the perfect solution. New bed @dusk.com link below and in [...]

_myhomeinspo_

@_myhomeinspo_

12 Jun, 26

37.4k

430

[...] storing her knick-knacks. Desk @dusk.com see highlight for link To [...]

_myhomeinspo_

@_myhomeinspo_

27 Aug, 25

23.4k

299

[...] furniture and side lamps @dusk.com and linked in my Dusk [...]

ourberkelyhome x DUSK

ourberkelyhome

@ourberkelyhome

21 Apr, 26

332.1k

1.2k

[...] my gorgeous bedding is from @dusk.com 🤭 *previously gifted [...]

ourberkelyhome

@ourberkelyhome

12 Feb, 26

11.8k

329

[...] Furniture and bedding- @dusk.com Rug - @kukoonrugs Prints - [...]

ourberkelyhome

@ourberkelyhome

26 Oct, 25

5.9k

Dusk X Story Homes view home. ✨🤍 - [...]

jillyshumblehome x DUSK

jillyshumblehome

@jillyshumblehome

28 Apr, 26

643.5k

1.5k

[...] throw, duvet and pillows @dusk.com Quilt cover and pillowcases [...]

jillyshumblehome

@jillyshumblehome

24 May, 26

372.4k

1.6k

[...] outdoor table and chairs from @dusk.com This is the Maris Outdoor 4 [...]

jillyshumblehome

@jillyshumblehome

28 Feb, 26

23k

[...] The moment I saw this @dusk.com coffee table and sideboard [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12.4%)
• Australia (7.3%)
• Brazil (1.5%)

Here is another example of DUSK collaborating with an influencer in United Kingdom.

_homebylaura x DUSK

_homebylaura

@_homebylaura

02 Jul, 26

1.5M

[...] my bedroom a revamp, with the help of @dusk.com 🤎✨ I really wanted to make it feel [...]

DUSK's influencer activity vs. related brands

DUSK’s home and lifestyle positioning aligns closely with Brooklinen and Blissy, which also sell comfort-and-aesthetic-driven home essentials. They compete for similar audiences inspired by cozy home content, bedroom refreshes, and gifting moments.

Total influencer content

Blissy leads with 2.8k sponsored posts, significantly outpacing DUSK (1.4k posts) and Brooklinen (1.3k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. Blissy has more than twice as many total posts as DUSK and Brooklinen.

By social platform

DUSK leads on Instagram, while Blissy has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Blissy at 2.7k, Brooklinen at 713, DUSK at 0 posts. DUSK's activity is particularly concentrated on Instagram. DUSK posts are almost entirely on Instagram, while Blissy posts are overwhelmingly on TikTok.

By geographical market

Blissy has the highest estimated sponsored-post volume in United States (2.1k posts, 72.7%), Canada (208 posts, 7.3%), suggesting a North America focus, while DUSK has the highest estimated sponsored-post volume in United Kingdom (976 posts, 69.5%), Australia (103 posts, 7.3%). Looking at United States specifically, the split is Blissy at 2.1k posts (72.7%), Brooklinen at 973 posts (77.3%), DUSK at 174 posts (12.4%). DUSK's strength in United Kingdom may indicate a home-market focus, while Blissy shows broader regional investment.