DUSK Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by DUSK over the last 12 months.
This report breaks down where & how DUSK invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with DUSK, see here: DUSK influencers.
Influencer activity throughout the year
DUSK's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
DUSK's influencer activity by month
Number of sponsored posts
DUSK's influencer output appears relatively consistent throughout the year, averaging about 118 sponsored posts per month. October recorded the highest volume at 163 posts (38% above average), while April was the quietest at 35 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of DUSK's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (100%)
DUSK's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for DUSK.
Here are 1 examples of DUSK's recent sponsored collaborations (one each for Instagram).
jackkinsey x DUSK
![Instagram post by @jackkinsey for DUSK. Caption reads: [...] we are and I’m obsessed. Influenced by....](https://images.od.modash.io/2ae25a516f676547d55251392d3a875e2c9a2838)
Influencer bio
🇬🇧Norfolk UK 💒Renovating a chapel into my home 🪚Follow for DIY Hacks & interior inspo 💡Email for collaborations
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.2%
- Posts: 46.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers DUSK are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
DUSK's influencers average views (Instagram)
Based on each influencer's average views per post
DUSK's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (13.7M avg views/post):
alychafaith x DUSK
![Instagram post by @alychafaith for DUSK. Caption reads: [...] night time routine 🌙 You can save 10% on....](https://images.od.modash.io/67528f1f0f933987f8e8cbf79a76d95229691162)
Influencer bio
yes, I’d rather stay at home 🌸 💌 alycha@alychafaith.com UK, london & leigh-on-sea
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.3k avg views/post):
joannes_home2 x DUSK
Influencer bio
neutral & minimal interior inspo | DIYs ✨ UK based ☁️ JOANNE5 for @the_bedroom_centre JOANNE25 for @thehouseoutfit
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DUSK's repeat partnerships
Out of 527 unique influencers in our dataset, 85 of them (16%) posted content for DUSK in 3 or more separate calendar months. The most consistent partner is @_myhomeinspo_, who has collaborated across 11 months with 24 total posts.
Here are 3 examples of DUSK's repeat influencer partnerships, with links to the sponsored content.
_myhomeinspo_ x DUSK
![Instagram post by @_myhomeinspo_ for DUSK. Caption reads: [...] the perfect solution. New bed @dusk.com link....](https://images.od.modash.io/4842fc8e8d34fbe55c1c349adbe11ee47ef40a8c)
![Instagram post by @_myhomeinspo_ for DUSK. Caption reads: [...] new furniture and lamps from @dusk.com and a....](https://images.od.modash.io/14db909b6a008b480f1d1bb36ddcbc419c40b361)
![Instagram post by @_myhomeinspo_ for DUSK. Caption reads: [...] much being used and loved. See @dusk.com....](https://images.od.modash.io/a3ea20b14a2c63e7d4480dfad5b7d1f3cd129c0c)
jillyshumblehome x DUSK
![Instagram post by @jillyshumblehome for DUSK. Caption reads: [...] Every room, every detail, all Dusk. So....](https://images.od.modash.io/35a96526a3f6a87337b7c17301313c0ede4001cf)
![Instagram post by @jillyshumblehome for DUSK. Caption reads: [...] most of what we do have. Sofa @dusk.com 🏷️....](https://images.od.modash.io/c5cac90eb47d02edd68ad2503413183cc4898ed5)
![Instagram post by @jillyshumblehome for DUSK. Caption reads: [...] this dreamy table setup from @dusk.com has....](https://images.od.modash.io/9446da5b841a686a5d809fc3050428f5e4ca3ce5)
ourhomeinsuffolk x DUSK
![Instagram post by @ourhomeinsuffolk for DUSK. Caption reads: [...] rechargeable! They are from @dusk.com 😍 AD....](https://images.od.modash.io/58042b356d53f7458702f167a644f2712150748c)
![Instagram post by @ourhomeinsuffolk for DUSK. Caption reads: [...] very reasonably priced!! AD - @dusk.com . .....](https://images.od.modash.io/6a31dc1e3ee823127560dae2d08b79426ce822fe)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where DUSK had the most influencer activity. 71% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (11.5%)
- Australia (7.2%)
- Ireland (1.5%)
DUSK's influencer activity by market
Here is another example of DUSK collaborating with an influencer in United Kingdom.
bleuu x DUSK
DUSK's influencer activity vs. related brands
DUSK’s home and lifestyle positioning aligns with Brooklinen and Blissy, which also sell comfort-focused home essentials that perform well in creator-led product demos and gifting. These brands compete for similar home décor and self-care audiences.
Total influencer content
DUSK vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Blissy leads with 2.6k sponsored posts, significantly outpacing DUSK (1.4k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
By social platform
DUSK vs. related brands influencer activity (by social platform)
Sponsored posts by platform
DUSK leads on Instagram, while Blissy has the most activity on TikTok and Brooklinen has the most activity on YouTube. The gap is most notable on TikTok, with Blissy at 2.6k, Brooklinen at 652, DUSK at 0 posts. DUSK's activity is particularly concentrated on Instagram. Blissy has many more TikTok posts than DUSK and Brooklinen, while DUSK has many more Instagram posts than Brooklinen and Blissy.
By geographical market
DUSK vs. related brands influencer activity (by country)
Estimated sponsored posts in DUSK's top markets
Blissy has the highest estimated sponsored-post volume in United States (2.4k posts, 92.3%), Germany (38 posts, 1.5%), while DUSK has the highest estimated sponsored-post volume in United Kingdom (1k posts, 71%), Australia (102 posts, 7.2%), while Brooklinen leads in Canada with 70 posts (6.4%). Looking at United States specifically, the split is Blissy at 2.4k posts (92.3%), Brooklinen at 856 posts (77.8%), DUSK at 163 posts (11.5%). DUSK's strength in United Kingdom may indicate a home-market focus, while Brooklinen shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Brooklinen's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- Tubby Todd's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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