VBeautyPure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.5k pieces of influencer content sponsored by VBeautyPure over the last 12 months.
This report breaks down where & how VBeautyPure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VBeautyPure, see here: VBeautyPure influencers.
Influencer activity throughout the year
VBeautyPure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VBeautyPure's influencer activity by month
Number of sponsored posts
VBeautyPure's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 832 posts (34% above the 623 monthly average), while March was the quietest at 4 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VBeautyPure's sponsored influencer collaborations break down by social platform:
- Instagram: 5.1k posts (68.6%)
- TikTok: 2.3k posts (30.3%)
- YouTube: 83 posts (1.1%)
VBeautyPure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for VBeautyPure.
Here are 3 examples of VBeautyPure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
baddiieebnails x VBeautyPure
Influencer bio
Licensed Manicurist • Permanent Jewelry BA @vbeautypure 𝑩𝑨𝑫𝑫𝑰𝑰𝑬𝑬𝑩 ᥫ᭡ booking link • socials ⇩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
josselynortega.nails x VBeautyPure
![TikTok post by @josselynortega.nails for VBeautyPure. Caption reads: [...] ⬇️ @inhypenails @americancreator.tm....](https://images.od.modash.io/f3c18978153f57dd903cd130838b04e1912c13f2)
Influencer bio
Master Educ. Independiente✨ Chicago | Cuenta única Los productos que uso aquí ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nailedbydache x VBeautyPure
Influencer bio
Your fav nail tech :) TikTok & Insta: @nailedbydache 💞 business: management@nailedbydache.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 69.4%
- Posts: 30.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VBeautyPure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VBeautyPure's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging 1K-5K views, VBeautyPure's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (96.5k avg views/post):
miraclesnailss x VBeautyPure
Influencer bio
APRIL BOOKS ARE OPEN 🌷 Promise you’ll love it here 🩷 USE CODE: (Miraclesnailss) @vbeautypure @vbeautypure Ambassador 💅🏾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
diananails.xo x VBeautyPure
Influencer bio
I ♡ Nails 💅🏼 Deming NM 🌵
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VBeautyPure's repeat partnerships
Out of 786 unique influencers in our dataset, 115 of them (15%) posted content for VBeautyPure in 3 or more separate calendar months. The most consistent partner is @baddiieebnails, who has collaborated across 11 months with 291 total posts.
Here are 3 examples of VBeautyPure's repeat influencer partnerships, with links to the sponsored content.
baddiieebnails x VBeautyPure
![Instagram post by @baddiieebnails for VBeautyPure. Caption reads: [...] all products as always from @vbeautypure....](https://images.od.modash.io/9b0657308d9fe15ac430968cf1194cfd86327c70)
![Instagram post by @baddiieebnails for VBeautyPure. Caption reads: [...] every time 🤩💫✨🌟 products @vbeautypure....](https://images.od.modash.io/ba03470f120181eb112ddc8c8bdf0fb7d7e0d4ba)
nailssbynancy x VBeautyPure
![Instagram post by @nailssbynancy for VBeautyPure. Caption reads: [...] Christmas nail set <3 @vbeautypure discount....](https://images.od.modash.io/4c932a06c6bf7d9ed5d0e8db40c9a5614434d3e1)
![Instagram post by @nailssbynancy for VBeautyPure. Caption reads: [...] christmas nails 💖🫶✨🎄🦢 @vbeautypure....](https://images.od.modash.io/b09b5c62cd5e6be269455ed2627d447a31b8782b)
noodle_yess x VBeautyPure
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] 🍦🦷🥥🐇🦴 code: NOODLE10 @vbeautypure....](https://images.od.modash.io/1430bc0c64ce2aeaffb2171dc90906cea61d401c)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] NAILS 💖 code: NOODLE10 @vbeautypure wearing....](https://images.od.modash.io/254901d321aaedfbf955f6d77b3a8039313f2560)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] Sweetheart rubber base by @vbeautypure....](https://images.od.modash.io/4231a6f25e64a8aabde55cfe7eb3f8db0386511f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VBeautyPure had the most influencer activity. 84.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (3.9%)
- United Kingdom (2.2%)
- Canada (1.7%)
VBeautyPure's influencer activity by market
Here is another example of VBeautyPure collaborating with an influencer in United States.
_arlenef x VBeautyPure
![TikTok post by @_arlenef for VBeautyPure. Caption reads: [...] 🧈 28% OFF Sale #vbp #tiktokshop....](https://images.od.modash.io/e540b9b7c29968d7d37963c3a0ff808d819368fd)
VBeautyPure's influencer activity vs. related brands
VBeautyPure sits in skincare/beauty with results-oriented products that are often sold through education-led influencer content. DRMTLGY and The Inkey List appeal to similar problem-solution skincare shoppers and are common comparison points in routines and reviews.
Total influencer content
VBeautyPure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 12k sponsored posts, significantly outpacing VBeautyPure (7.5k posts) and Theinkeylist (6.4k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs.
By social platform
VBeautyPure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VBeautyPure leads on Instagram, while DRMTLGY has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with DRMTLGY at 10.3k, Theinkeylist at 5.2k, VBeautyPure at 2.3k posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY has multiple times more posts than VBeautyPure and Theinkeylist.
By geographical market
VBeautyPure vs. related brands influencer activity (by country)
Estimated sponsored posts in VBeautyPure's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (8.1k posts, 67.4%), Canada (541 posts, 4.5%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 18.3%), India (313 posts, 4.9%), while VBeautyPure leads in Mexico with 292 posts (3.9%). Looking at United States specifically, the split is DRMTLGY at 8.1k posts (67.4%), VBeautyPure at 6.3k posts (84.2%), Theinkeylist at 2.8k posts (43.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Grüns's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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