VBeautyPure Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.6k pieces of influencer content sponsored by VBeautyPure over the last 12 months.

This report breaks down where & how VBeautyPure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with VBeautyPure, see here: VBeautyPure influencers.

Influencer activity throughout the year

VBeautyPure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

VBeautyPure's influencer output appears relatively consistent throughout the year, averaging about 630 sponsored posts per month. May recorded the highest volume at 803 posts (27% above average), while April was the quietest at 207 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VBeautyPure's sponsored influencer collaborations break down by social platform:

• Instagram: 5.2k posts (68.3%)
• TikTok: 2.4k posts (31.3%)
• YouTube: 30 posts (0.4%)

Instagram influencer marketing is a clear focus for VBeautyPure.

Here are 3 examples of VBeautyPure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

baddiieebnails x VBeautyPure

baddiieebnails

@baddiieebnails

05 Dec, 25

325.6k

8.6k

just giving you advice 🥸 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

Influencer bio

Licensed Manicurist • Permanent Jewelry BA @vbeautypure 𝑩𝑨𝑫𝑫𝑰𝑰𝑬𝑬𝑩 ᥫ᭡ booking link • socials ⇩

Collaboration metrics

Post views325.6k

Post EMV $10.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

josselynortega.nails x VBeautyPure

josselynortega.nails

@josselynortega.nails

10 Oct, 25

872.2k

70.4k

[...] ⬇️ @inhypenails @americancreator.tm @vbeautypure @saviland_official @adez.professional [...]

Influencer bio

Master Educ. Independiente✨ Chicago | Cuenta única Los productos que uso aquí ⤵️

Collaboration metrics

Post views872.2k

Post EMV $21.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

RosaSandoval33 x VBeautyPure

RosaSandoval33

@RosaSandoval33

06 May, 25

3.1k

255

[...] Subscribe 💞💞💞💞💞💞 👇🏼👇🏼@vbeautypure ✅💞 💞 Rosa338 Discount Code Amazon [...]

Influencer bio

You can see in this channel all about Nails, Acrylic nails, Pedicure, Manicure, Products Reviews, Products Shopping, Funny Time, Practices and More😉👍🏼💖🙏🏼

Collaboration metrics

Post views3.1k

Post EMV $118

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.3% of partnerships featuring creators averaging 1K-5K views, VBeautyPure's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (850.8k avg views/post, 38.7k followers):

nailedbydache x VBeautyPure

nailedbydache

@nailedbydache

17 Jun, 25

1.9k

[...] #cheetahprintnails #ducknailinspo @vbeautypure #vbp #vbpambassador nails, nail tech, [...]

Influencer bio

@beginner2booked 06.2026 🗓️ 🪪 Licensed Nail Artist | Westchester, NY 10573 630k+ on YouTube • 375K+ TikTok @vbeautypure @tashifyshop dc: nailedbydache

Collaboration metrics

Post likes1.9k

Post EMV $187

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.4k avg views/post, 41.4k followers):

nailsby_liitzy x VBeautyPure

nailsby_liitzy

@nailsby_liitzy

19 Aug, 25

342

@vbeautypure - Perfect Nude - Gloss Topcoat Use [...]

Influencer bio

Mesa, Az📍 ♡ BA For @elegancenailsupply Code “LITZY “ ♡ BA For @bluestreakcrystals Code “LITZY “ ♡ BA For @glitterbels

Collaboration metrics

Post likes342

Post EMV $34

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

VBeautyPure's repeat partnerships

nails_by_lillian x VBeautyPure

nails_by_lillian

@nails_by_lillian

29 Jun, 25

39.2k

1.7k

[...] - Using “CLASSIC NUDE” by @vbeautypure (use code “LILLIAN” at [...]

nails_by_lillian

@nails_by_lillian

27 Dec, 25

7.8k

254

[...] - Using “PRETTIEST PINK” by @vbeautypure (use code “LILLIAN” at [...]

nails_by_lillian

@nails_by_lillian

27 Feb, 26

6.8k

325

[...] book) - Using “BLOSSOM” by @vbeautypure (use code “LILLIAN” at [...]

baddiieebnails x VBeautyPure

baddiieebnails

@baddiieebnails

05 Dec, 25

325.6k

8.6k

[...] you advice 🥸 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

baddiieebnails

@baddiieebnails

26 Nov, 25

96.4k

3.9k

[...] every time 🤩💫✨🌟 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

baddiieebnails

@baddiieebnails

12 Aug, 25

61.3k

[...] you guys 😆😆 products from @vbeautypure 🧸use code | BADDIIEEB 🤍 ♡ [...]

nailssbynancy x VBeautyPure

nailssbynancy

@nailssbynancy

01 Dec, 25

10.1k

[...] Christmas nail set <3 @vbeautypure discount code: nancy11 ♡ ♡ [...]

nailssbynancy

@nailssbynancy

15 Dec, 25

225

[...] christmas nails 💖🫶✨🎄🦢 @vbeautypure discount code: nancy11 ♡ ♡ [...]

nailssbynancy

@nailssbynancy

23 Dec, 25

199

[...] has me on a chokehold !!! @vbeautypure discount code: nancy11 ♡ ♡ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (3.6%)
• United Kingdom (2.3%)
• Canada (1.6%)

Here is another example of VBeautyPure collaborating with an influencer in United States.

_arlenef x VBeautyPure

_arlenef

@_arlenef

13 Jul, 25

782.2k

8.8k

[...] 🧈 28% OFF Sale #vbp #tiktokshop #vbeautypure @vbeautypure

VBeautyPure's influencer activity vs. related brands

VBeautyPure aligns with OSEA Malibu and Typology in skincare/body care with a clean-leaning, routine-led positioning. They compete for similar beauty consumers who rely on creator reviews and ingredient-focused education.

Total influencer content

VBeautyPure leads with 7.6k sponsored posts, marginally ahead of OSEA Malibu (6.6k posts) and Typology (2.3k posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. VBeautyPure has more total posts than OSEA Malibu and Typology.

By social platform

VBeautyPure leads on Instagram, while OSEA Malibu has the most activity on TikTok and Typology has the most activity on YouTube. The gap is most notable on Instagram, with VBeautyPure at 5.2k, OSEA Malibu at 1.9k, Typology at 1.3k posts. On Instagram, VBeautyPure has several times more posts than OSEA Malibu and Typology, while on YouTube Typology has several times more posts than VBeautyPure and OSEA Malibu.

By geographical market

VBeautyPure has the highest estimated sponsored-post volume in United States (6.3k posts, 83.7%), Mexico (273 posts, 3.6%), suggesting a North America focus, while Typology has the highest estimated sponsored-post volume in France (605 posts, 26.5%), Japan (413 posts, 18.1%), while OSEA Malibu has the highest estimated sponsored-post volume in United Kingdom (391 posts, 5.9%), Canada (285 posts, 4.3%). Looking at United States specifically, the split is VBeautyPure at 6.3k posts (83.7%), OSEA Malibu at 5k posts (75.8%), Typology at 644 posts (28.2%). VBeautyPure's strength in United States may indicate a home-market focus, while OSEA Malibu shows broader regional investment.