VBeautyPure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by VBeautyPure over the last 12 months.
This report breaks down where & how VBeautyPure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VBeautyPure, see here: VBeautyPure influencers.
Influencer activity throughout the year
VBeautyPure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VBeautyPure's influencer activity by month
Number of sponsored posts
VBeautyPure's influencer activity appears to have tapered over the year, from 253 posts in January down to 230 in December. July was the busiest month at 732 posts, 69% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VBeautyPure's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (51.5%)
- TikTok: 2.5k posts (47%)
- YouTube: 82 posts (1.6%)
VBeautyPure's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for VBeautyPure.
Here are 3 examples of VBeautyPure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
janz.nailz x VBeautyPure
Influencer bio
💞Ur 915 “LICENSED” NaiL / ToE TeCh 💞 EP - Tx Appts ONLY Ambassador @vbeautypure 💗 Code: JANZ 💗
Collaboration metrics
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josselynortega.nails x VBeautyPure
![TikTok post by @josselynortega.nails for VBeautyPure. Caption reads: [...] ⬇️ @inhypenails @americancreator.tm....](https://images.od.modash.io/f3c18978153f57dd903cd130838b04e1912c13f2)
Influencer bio
-Clases Online -Asesorías personalizadas -Agenda cerrada💖 Los productos que uso aquí ⤵️
Collaboration metrics
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RosaSandoval33 x VBeautyPure
![YouTube post by @RosaSandoval33 for VBeautyPure. Caption reads: [...] Subscribe 💞💞💞💞💞💞 👇🏼👇🏼@vbeautypure....](https://images.od.modash.io/16a4353f9c6b266fab6ea9ce9864d914272f659d)
Influencer bio
You can see in this channel all about Nails, Acrylic nails, Pedicure, Manicure, Products Reviews, Products Shopping, Funny Time, Practices and More😉👍🏼💖🙏🏼
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.7%
- Posts: 28.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VBeautyPure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VBeautyPure's influencers average views (Instagram)
Based on each influencer's average views per post
VBeautyPure's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (56.8k avg views/post, 20.1k followers):
lilyz__nailz x VBeautyPure
![Instagram post by @lilyz__nailz for VBeautyPure. Caption reads: [...] La Shula 🇲🇽continue!!! This time a....](https://images.od.modash.io/cc7bfef7535bf0d6d61005c442ed56e42788460d)
Influencer bio
✨Nail Tech💅 @blanca_beauty_bar ✨Gym Rat💪🏼 🇩🇴NJ ✨Content Creator 📸 ✨@vbeautypure Ambassador 🧸code “LILY10 Follow my personal IG- @lilyz__world
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.0k avg views/post, 12.0k followers):
_nailskm x VBeautyPure
![Instagram post by @_nailskm for VBeautyPure. Caption reads: [...] 💕 Buy her using my code “Karen10” at....](https://images.od.modash.io/ba9a2999b3f37c6e2328a0a28ec06db60c3bb3f2)
Influencer bio
• Phx Az📍•Hablo Español •BA for @vbeautypure Code "Karen10"
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VBeautyPure's repeat partnerships
Out of 716 unique influencers in our dataset, 100 of them (14%) posted content for VBeautyPure in 3 or more separate calendar months. The most consistent partner is @annailco_, who has collaborated across 13 months with 60 total posts. @nails_by_lillian alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of VBeautyPure's repeat influencer partnerships, with links to the sponsored content.
annailco_ x VBeautyPure
![TikTok post by @annailco_ for VBeautyPure. Caption reads: [...] use my Peelable base coat @vbeautypure use....](https://images.od.modash.io/1fd26a2e27c6134bdea54381a4e5a48debc2546d)
![TikTok post by @annailco_ for VBeautyPure. Caption reads: [...] as often as you want @vbeautypure use code....](https://images.od.modash.io/87cf64db3e27a4a4c384467cba7c1c207545ec8d)
![TikTok post by @annailco_ for VBeautyPure. Caption reads: [...] with an additional 10%off @vbeautypure code....](https://images.od.modash.io/16af347f90c64f7b0161b8ac4a1c04a3d45e762c)
noodle_yess x VBeautyPure
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] 🍦🦷🥥🐇🦴 code: NOODLE10 @vbeautypure....](https://images.od.modash.io/1430bc0c64ce2aeaffb2171dc90906cea61d401c)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] NAILS 💖 code: NOODLE10 @vbeautypure wearing....](https://images.od.modash.io/254901d321aaedfbf955f6d77b3a8039313f2560)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] energy 💜✨ code: NOODLE10 @vbeautypure....](https://images.od.modash.io/5402dbab9466a43a9f6679f65e12453d117ff3e4)
_nailsbyarlene x VBeautyPure
![TikTok post by @_nailsbyarlene for VBeautyPure. Caption reads: 20% off @vbeautypure #blackfridaydeal #bfs [...].](https://images.od.modash.io/6ab147246f0ca265a19c3d79c30bfc466f3bbf56)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VBeautyPure had the most influencer activity. 82.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (4.3%)
- United Kingdom (2.6%)
- Colombia (1.7%)
VBeautyPure's influencer activity by market
Here is another example of VBeautyPure collaborating with an influencer in United States.
gzlbeauty x VBeautyPure
![TikTok post by @gzlbeauty for VBeautyPure. Caption reads: [...] application using “Bad N Boujee” from....](https://images.od.modash.io/1e0aa6f5bcf2d38ee1d02c92ce8cdbe915676c55)
VBeautyPure's influencer activity vs. related brands
VBeautyPure aligns with DRMTLGY and Typology in skincare, where ingredient narratives and routine education are key influencer hooks. They compete for consumers seeking results-led products supported by review-style creator content.
Total influencer content
VBeautyPure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 10.8k sponsored posts, significantly outpacing VBeautyPure (5.3k posts) and Typology (2.5k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs.
By social platform
VBeautyPure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VBeautyPure leads on Instagram, while DRMTLGY has the most activity on TikTok and Typology has the most activity on YouTube. The gap is most notable on TikTok, with DRMTLGY at 9.2k, VBeautyPure at 2.5k, Typology at 678 posts. DRMTLGY's activity is particularly concentrated on TikTok. DRMTLGY has several times more posts on TikTok than VBeautyPure or Typology.
By geographical market
VBeautyPure vs. related brands influencer activity (by country)
Estimated sponsored posts in VBeautyPure's top markets
DRMTLGY has the highest estimated sponsored-post volume in United States (6.4k posts, 59.4%), Canada (629 posts, 5.8%), United Kingdom (618 posts, 5.7%), suggesting a North America focus, while Typology has the highest estimated sponsored-post volume in France (691 posts, 27.9%), Japan (374 posts, 15.1%), while VBeautyPure leads in Mexico with 227 posts (4.3%). Looking at United States specifically, the split is DRMTLGY at 6.4k posts (59.4%), VBeautyPure at 4.4k posts (82.8%), Typology at 738 posts (29.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- Typology's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Paul Mitchell's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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