VBeautyPure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.2k pieces of influencer content sponsored by VBeautyPure over the last 12 months.
This report breaks down where & how VBeautyPure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VBeautyPure, see here: VBeautyPure influencers.
Influencer activity throughout the year
VBeautyPure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VBeautyPure's influencer activity by month
Number of sponsored posts
VBeautyPure's influencer activity appears to have tapered over the year, from 632 posts in January down to 225 in December. June was the busiest month at 634 posts, 47% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VBeautyPure's sponsored influencer collaborations break down by social platform:
- Instagram: 2.7k posts (52.6%)
- TikTok: 2.4k posts (46.5%)
- YouTube: 46 posts (0.9%)
VBeautyPure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for VBeautyPure.
Here are 3 examples of VBeautyPure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
janz.nailz x VBeautyPure
Influencer bio
💞Ur 915 “LICENSED” NaiL / ToE TeCh 💞 EP - Tx Appts ONLY Ambassador @vbeautypure 💗 Code: JANZ 💗
Collaboration metrics
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josselynortega.nails x VBeautyPure
![TikTok post by @josselynortega.nails for VBeautyPure. Caption reads: [...] ⬇️ @inhypenails @americancreator.tm....](https://images.od.modash.io/f3c18978153f57dd903cd130838b04e1912c13f2)
Influencer bio
Master Educ. Independiente✨ Chicago | Cuenta única Los productos que uso aquí ⤵️
Collaboration metrics
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RosaSandoval33 x VBeautyPure
![YouTube post by @RosaSandoval33 for VBeautyPure. Caption reads: [...] Subscribe 💞💞💞💞💞💞 👇🏼👇🏼@vbeautypure....](https://images.od.modash.io/16a4353f9c6b266fab6ea9ce9864d914272f659d)
Influencer bio
You can see in this channel all about Nails, Acrylic nails, Pedicure, Manicure, Products Reviews, Products Shopping, Funny Time, Practices and More😉👍🏼💖🙏🏼
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.1%
- Posts: 28.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VBeautyPure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VBeautyPure's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging 1K-5K views, VBeautyPure's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.3%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (62.2k avg views/post):
courtneycantwell_nails x VBeautyPure
![Instagram post by @courtneycantwell_nails for VBeautyPure. Caption reads: [...] diamond gel, non wipe Top coat by....](https://images.od.modash.io/a9687da9d4d605fd28716f7e57082749dc983cc2)
Influencer bio
Nail Artist | Educator 📍HANFORD, CA 📚Author @nail.fluenced Nail Art Book 💅SR Educator @vbeautypure DC- CCNAILS 💇♀️Owner @ladiesroombeautyparlor
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (256 avg views/post):
dreanailzz x VBeautyPure
Influencer bio
• ᴅᴍ ᴛᴏ ᴍᴀᴋᴇ ᴀᴘᴘᴏɪɴᴛᴍᴇɴᴛ ♡ • ᴠɪᴄᴛᴏʀᴠɪʟʟᴇ , ᴄᴀ ❀ • @vbeautypure ᴅɪꜱᴄᴏᴜɴᴛ ᴄᴏᴅᴇ | ANDREA • $30 non refundable deposit to book
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VBeautyPure's repeat partnerships
Out of 715 unique influencers in our dataset, 102 of them (14%) posted content for VBeautyPure in 3 or more separate calendar months. The most consistent partner is @noodle_yess, who has collaborated across 12 months with 186 total posts. @nails_by_lillian alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of VBeautyPure's repeat influencer partnerships, with links to the sponsored content.
noodle_yess x VBeautyPure
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] 🍦🦷🥥🐇🦴 code: NOODLE10 @vbeautypure....](https://images.od.modash.io/1430bc0c64ce2aeaffb2171dc90906cea61d401c)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] NAILS 💖 code: NOODLE10 @vbeautypure wearing....](https://images.od.modash.io/254901d321aaedfbf955f6d77b3a8039313f2560)
![TikTok post by @noodle_yess for VBeautyPure. Caption reads: [...] energy 💜✨ code: NOODLE10 @vbeautypure....](https://images.od.modash.io/5402dbab9466a43a9f6679f65e12453d117ff3e4)
_nailsbyarlene x VBeautyPure
![TikTok post by @_nailsbyarlene for VBeautyPure. Caption reads: 20% off @vbeautypure #blackfridaydeal #bfs [...].](https://images.od.modash.io/6ab147246f0ca265a19c3d79c30bfc466f3bbf56)
nailsssbynancy x VBeautyPure
![TikTok post by @nailsssbynancy for VBeautyPure. Caption reads: [...] my fav doing this 🥹🫶 • @vbeautypure gel....](https://images.od.modash.io/0d73ca2f668599140aae9e8de6af8227863c3328)
![TikTok post by @nailsssbynancy for VBeautyPure. Caption reads: [...] a pair of box cutters @vbeautypure....](https://images.od.modash.io/650914dcc617b479d04f549289bff6305edf20de)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VBeautyPure had the most influencer activity. 82.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (5%)
- United Kingdom (2.4%)
- Brazil (1.5%)
VBeautyPure's influencer activity by market
Here is another example of VBeautyPure collaborating with an influencer in United States.
gzlbeauty x VBeautyPure
![TikTok post by @gzlbeauty for VBeautyPure. Caption reads: [...] application using “Bad N Boujee” from....](https://images.od.modash.io/1e0aa6f5bcf2d38ee1d02c92ce8cdbe915676c55)
VBeautyPure's influencer activity vs. related brands
VBeautyPure fits alongside DRMTLGY and Naturium as skincare brands competing on efficacy messaging and routine-based education. They target similar audiences influenced by ingredient breakdowns, dermatologist-adjacent positioning, and before/after content.
Total influencer content
VBeautyPure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 14.1k sponsored posts, significantly outpacing DRMTLGY (10.7k posts) and VBeautyPure (5.2k posts). Across all three brands, the average volume is 10k posts, indicating mature, scaled influencer programs. Naturium and DRMTLGY each have about twice as many total posts as VBeautyPure.
By social platform
VBeautyPure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VBeautyPure leads on Instagram, while Naturium has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Naturium at 11.8k, DRMTLGY at 9.1k, VBeautyPure at 2.4k posts. DRMTLGY's activity is particularly concentrated on TikTok. On TikTok, DRMTLGY and Naturium each have several times more posts than VBeautyPure.
By geographical market
VBeautyPure vs. related brands influencer activity (by country)
Estimated sponsored posts in VBeautyPure's top markets
Naturium has the highest estimated sponsored-post volume in United States (9.1k posts, 64.6%), United Kingdom (1.1k posts, 7.7%), Nigeria (521 posts, 3.7%), while DRMTLGY leads in Canada with 502 posts (4.7%), while VBeautyPure leads in Mexico with 259 posts (5%). Looking at United States specifically, the split is Naturium at 9.1k posts (64.6%), DRMTLGY at 6.3k posts (59%), VBeautyPure at 4.3k posts (82.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Paul Mitchell's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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