VBeautyPure Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.5k pieces of influencer content sponsored by VBeautyPure over the last 12 months.

This report breaks down where & how VBeautyPure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with VBeautyPure, see here: VBeautyPure influencers.

Influencer activity throughout the year

VBeautyPure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

VBeautyPure's influencer output appears relatively consistent throughout the year, averaging about 623 sponsored posts per month. July recorded the highest volume at 771 posts (24% above average), while June was the quietest at 433 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VBeautyPure's sponsored influencer collaborations break down by social platform:

• Instagram: 5.1k posts (67.9%)
• TikTok: 2.4k posts (31.5%)
• YouTube: 43 posts (0.6%)

Instagram influencer marketing is a clear focus for VBeautyPure.

Here are 2 examples of VBeautyPure's recent sponsored collaborations (one each for Instagram, TikTok).

baddiieebnails x VBeautyPure

baddiieebnails

@baddiieebnails

05 Dec, 25

325.6k

8.6k

just giving you advice 🥸 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

Influencer bio

Licensed Manicurist • Permanent Jewelry BA @vbeautypure 𝑩𝑨𝑫𝑫𝑰𝑰𝑬𝑬𝑩 ᥫ᭡ booking link • socials ⇩

Collaboration metrics

Post views325.6k

Post EMV $10.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

josselynortega.nails x VBeautyPure

josselynortega.nails

@josselynortega.nails

10 Oct, 25

872.2k

70.4k

[...] ⬇️ @inhypenails @americancreator.tm @vbeautypure @saviland_official @adez.professional [...]

Influencer bio

Master Educ. Independiente✨ Chicago | Cuenta única Los productos que uso aquí ⤵️

Collaboration metrics

Post views872.2k

Post EMV $21.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32.6% of partnerships featuring creators averaging 1K-5K views, VBeautyPure's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.3%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (122.8k avg views/post):

miralina_nails x VBeautyPure

miralina_nails

@miralina_nails

10 Jul, 25

10.8k

[...] drop of 2025 is HERE! SHOP NOW 🥳🥳🥳 @vbeautypure 🔗 in bio ✨ use discount code: MIRA at [...]

Influencer bio

celeb nail artist 🇨🇿 gym rat content creator @vbeautypure ambassador @vbeautypure “MIRA” 𝖈𝖚𝖘𝖙𝖔𝖒 𝖕𝖗𝖊𝖘𝖘 𝖔𝖓𝖘 📧 Inquire@miralina.us

Collaboration metrics

Post views10.8k

Post EMV $323

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.1k avg views/post):

nails_by_lillian x VBeautyPure

nails_by_lillian

@nails_by_lillian

27 Dec, 25

7.8k

254

[...] to book) - Using “PRETTIEST PINK” by @vbeautypure (use code “LILLIAN” at checkout 💋) - [...]

Influencer bio

🌸 Home based 📍{Perris ,Ca} 🌸 DM to Book 🌸 BA for @vbeautypure code “LILLIAN” 🌸 BA for @bluestreakcrystals code “LILLIAN” P.O BOX 437 Nuevo, Ca 92567

Collaboration metrics

Post views7.8k

Post EMV $260

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

VBeautyPure's repeat partnerships

nails_by_lillian x VBeautyPure

nails_by_lillian

@nails_by_lillian

27 Dec, 25

7.8k

254

[...] - Using “PRETTIEST PINK” by @vbeautypure (use code “LILLIAN” at [...]

nails_by_lillian

@nails_by_lillian

08 Mar, 26

6.9k

277

[...] - Using “CLASSIC NUDE” by @vbeautypure (use code “LILLIAN” at [...]

nails_by_lillian

@nails_by_lillian

27 Feb, 26

6.8k

325

[...] book) - Using “BLOSSOM” by @vbeautypure (use code “LILLIAN” at [...]

nailssbynancy x VBeautyPure

nailssbynancy

@nailssbynancy

01 Dec, 25

10.1k

[...] Christmas nail set <3 @vbeautypure discount code: nancy11 ♡ ♡ [...]

nailssbynancy

@nailssbynancy

15 Dec, 25

225

[...] christmas nails 💖🫶✨🎄🦢 @vbeautypure discount code: nancy11 ♡ ♡ [...]

nailssbynancy

@nailssbynancy

23 Dec, 25

199

[...] has me on a chokehold !!! @vbeautypure discount code: nancy11 ♡ ♡ [...]

baddiieebnails x VBeautyPure

baddiieebnails

@baddiieebnails

05 Dec, 25

325.6k

8.6k

[...] you advice 🥸 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

baddiieebnails

@baddiieebnails

26 Nov, 25

96.4k

3.9k

[...] every time 🤩💫✨🌟 products @vbeautypure 🧸code | BADDIIEEB🤍 follow [...]

baddiieebnails

@baddiieebnails

12 Aug, 25

61.3k

[...] you guys 😆😆 products from @vbeautypure 🧸use code | BADDIIEEB 🤍 ♡ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (3.8%)
• United Kingdom (2.5%)
• Canada (2.1%)

Here is another example of VBeautyPure collaborating with an influencer in United States.

_arlenef x VBeautyPure

_arlenef

@_arlenef

13 Jul, 25

782.2k

8.8k

[...] 🧈 28% OFF Sale #vbp #tiktokshop #vbeautypure @vbeautypure

VBeautyPure's influencer activity vs. related brands

VBeautyPure is positioned as a beauty brand competing for the same DTC attention and creator-led conversion tactics common in personal care. Vessi and Shapermint are among the closest DTC comparables in this list for paid creator and affiliate-style execution.

Total influencer content

VBeautyPure leads with 7.5k sponsored posts, significantly outpacing Shapermint (2.2k posts) and Vessi (1.2k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. VBeautyPure has several times more total posts than Vessi and Shapermint.

By social platform

VBeautyPure leads on Instagram and TikTok, while Vessi leads on YouTube. The gap is most notable on Instagram, with VBeautyPure at 5.1k, Shapermint at 858, Vessi at 540 posts. On Instagram and TikTok, VBeautyPure has several times more posts than Vessi and Shapermint, while on YouTube Vessi has far more posts than VBeautyPure and Shapermint.

By geographical market

VBeautyPure has the highest estimated sponsored-post volume in United States (6.2k posts, 82.5%), Mexico (284 posts, 3.8%), United Kingdom (187 posts, 2.5%), suggesting a North America focus, while Vessi leads in Canada with 202 posts (17.4%). Looking at United States specifically, the split is VBeautyPure at 6.2k posts (82.5%), Shapermint at 1.5k posts (69.8%), Vessi at 716 posts (61.8%). VBeautyPure's strength in United States and United Kingdom may indicate a home-market focus, while Vessi shows broader regional investment.