Petalandpup Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by Petalandpup over the last 12 months.

This report breaks down where & how Petalandpup invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Petalandpup, see here: Petalandpup influencers.

Influencer activity throughout the year

Petalandpup's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Petalandpup's influencer output appears relatively consistent throughout the year, averaging about 182 sponsored posts per month. January recorded the highest volume at 235 posts (29% above average), while August was the quietest at 142 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Petalandpup's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (51.1%)
• TikTok: 1.0k posts (45.8%)
• YouTube: 68 posts (3.1%)

Instagram influencer marketing is a clear focus for Petalandpup.

Here are 3 examples of Petalandpup's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

breeelenehan x Petalandpup

breeelenehan

@breeelenehan

21 May, 25

360k

6.3k

[...] wanna feel cute, I wear anything from @petalandpup — literally all of the outfits you [...]

Influencer bio

welcome to my digital diary 🌷📖🌟🪿💓 self love • positivity • motherhood • farm life @macr0mike code: AMB-BREE 💌 bree@posseecreative.com

Collaboration metrics

Post views360.0k

Post EMV $11.4k

More influencer data

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lisi.shops x Petalandpup

lisi.shops

@lisi.shops

31 Jul, 25

426.9k

49.5k

next PR unboxing will be in my new apartment 🥳 #pr #prunboxing #prunboxinghaul #prhaul #haul @YSEBeauty @Summer Fridays @Petal & Pup @TheWonderverse @Kate Somerville @Odacite @Hairitage by Mindy @OSEA Malibu @Flower Knows Makeup

Influencer bio

founder of @BunandCovy all links on lisishops.com 🫶🏼🫶🏼🫶🏼 💌: collab@lisishops.com

Collaboration metrics

Post views426.9k

Post EMV $11.0k

More influencer data

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RachelCatherine x Petalandpup

RachelCatherine

@RachelCatherine

21 Jul, 25

43k

2.4k

try Wild here: use code RACHELC to save $! other bits mentioned :) petal and pup discount code - RC20 striped set - pink dress - floral dress - blue dress - yellow dress - _______________________________________­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­__ W H E R E T O F I N D M E : ◦ instagram: / rrachelcatherine ◦ bookstagram: / rach.readss ◦ tiktok: / rachelcatherine99 ◦ goodreads: / rachelcatherine ◦ spotify: ◦ pinterest: ◦ work with me: rachel@posseecreative.com _______________________________________­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­__ F I L M I N G E Q U I P M E N T : ◦ vlogging camera: Canon m50 ◦ editor: Final Cut Pro X Where I get my music from: _______________________________________­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­__ Thanks for watching! Rach x DISCLAIMER: I do not own this music. No copyright intended. This video was sponsored by Wild. All opinions are my own.

Influencer bio

🧚🏻‍♀️☀️📖🌸💫🍊🫶🏼🐝🌱🌷🎨✨🍓💌

Collaboration metrics

Post views43.0k

Post EMV $1.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 38.2% of partnerships featuring creators averaging 10K-50K views, Petalandpup's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (307.3k avg views/post):

itscourtneyhamilton x Petalandpup

itscourtneyhamilton

@itscourtneyhamilton

24 Oct, 25

85.4k

909

[...] sleeves🍂 Such great options from @petalandpup for fall weddings, family pictures, [...]

Influencer bio

busy life, easy style ✨elevated basics✨ midsize fashion | size 12, 5’8” 📍NorCal Mom 📧 courtney@courtneyhamilton.com

Collaboration metrics

Post views85.4k

Post EMV $2.7k

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

whitneynrife x Petalandpup

whitneynrife

@whitneynrife

17 Apr, 26

26.9k

[...] it! Sharing some of my favorites from @petalandpup I have purchased over the last few [...]

Influencer bio

For women, especially moms, who still love getting dressed. Clothes, love, and everyday life live here. 🩷 📍 Murrells Inlet, SC 🛍️ Shop my links ↓

Collaboration metrics

Post views26.9k

Post EMV $807

More influencer data

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Petalandpup's repeat partnerships

AustralianWomensLifeAndStyle x Petalandpup

AustralianWomensLifeAndStyle

@AustralianWomensLifeAndStyle

21 Feb, 26

20.7k

261

Come with me for a full, real-life week of events, mum moments, Valentine’s Day, and a very honest chat about grief 🤍 In this weekly Australian family vlog: 🍿 My daughter and I attend a Pop Box Popcorn x Wicked For Good movie event 🍦 My son and I attempt to recreate McDonald’s soft serve using the Kmart slushie machine (with a ChatGPT recipe!) 🤍 I open up about navigating grief after losing both of my parents 🥂 Valentine’s Day “Drink of the Week” featuring a beautiful French champagne 📺 Married At First Sight binge commentary 😂 And of course… the bloopers at the end This vlog is a mix of fun, chaos, mum life, honesty and those in-between moments that make life what it is. If you love: ✨ Australian lifestyle vlogs ✨ Family & mum life content ✨ Event & movie nights ✨ Trying viral recipes at home ✨ Real conversations about grief and healing ✨ MAFS recaps You’re in the right place. Thank you for being part of this community 💖 your kindness & support means more than you know 🤍 Subscribe so you don’t miss: – Cruise vlogs next week 🚢 – Fashion & try-on hauls – Home updates – Weekly lifestyle content And don’t skip the bloopers… they might be my favourite part 😂 Discount Codes You’ll Love: Halara Outfits- 20% off Code - melissafit Shop Jewellery Here - Shop my Make Up Shop Petal & Pup here ⬇️ AWLS20 for 20% off 💕 Shop Everything on My Like To Know It - LTK - • AIPER Robotic Pool Cleaner ​⁠ → MELISSA5OFF QuiteLike - discount Code - MELISSA210 for $210 off your first5 boxes 📌 Shop My Favourite Outfits, Discount Codes, Outfits & More 📚 Watch Next: • Weight Loss Journey + Meal Plans: • My Weight Loss Journey - What I Eat In A Day • Home Makeover Series: • Home Makeover Series • Shopping Playlist: • Shopping Videos • My Exercise Favourites: • Exercise I Love ✨ Let’s connect: Australian Womens Life And Style Over 77k Instagram / australianwomenslifeandstyle Over 60k YouTube / australianwomenslifeandstyle Over 11k TikTok www.tiktok.com/@australianwomenslifstyle Business Enquiries – australianwomenslifeandstyle@outlook.com #AustralianVlogger #FamilyVlog #PopcornEvent #KmartFinds #GriefJourney #MarriedAtFirstSight #WeeklyVlog #kmartaustralia #60k

AustralianWomensLifeAndStyle

@AustralianWomensLifeAndStyle

21 Jun, 25

3.1k

229

Kmart Shop With Me + Beauty Dupes | GRWM for Date Night | Affordable Style for Aussie Women 40+ Ready to explore Kmart home & beauty finds, try budget-friendly makeup dupes for mature skin, and get date night ready? 💋✨ Join me as I shop, try on, and share the best skincare + makeup dupes from Designer Brands Cosmetics — plus my fave high-end staples! 🛍️ Come Shop With Me at Kmart & Target (Australia) 💄 Affordable Beauty for Mature Skin 💋 GRWM for Date Night 👩‍🦳 Style & Skincare for Women Over 40 & 50 — 🎥 Makeup & Skincare Products Featured HairTools 🧴 Designer Brands Cosmetics (Budget-Friendly Dupes) 🛒 Shop direct → ✨ My Luxury Makeup Faves: • Foundation – Estée Lauder Double Wear 3N1 → • Concealer – Tarte Shape Tape → • Eyebrows → • Blush → • Powder Bronzer → • Cream Bronzer → • Lip Pencils → • Lip Oil → • Setting Powder → • Eyeshadow Palettes → — 💖 Content You’ll Love Here: • Affordable Fashion for Women Over 40 & 50 • Beauty & Skincare for Mature Skin • Real-Life Vlogs & Lifestyle • Kmart, Target, Big W & Home Hauls • Easy, Realistic Weight Loss & Meal Ideas 🛒 Explore More + Discounts You’ll Love: 👉 My Favourites & Discounts → [Insert your Linktree link here] 💸 Discount Codes: • AIPER Robotic Pool Cleaner → LIFESTYLE5OFF • WILD Natural Deodorant → LISSI20 • Petal & Pup → AWLS20 • Sleep & Glow Pillow → australian15 / australian10 • Beauty Amora Skincare → BEAUMEL 🍴 Meal Delivery Offers: • Marley Spoon → [Insert link] • Dinnerly → [Insert link] — 📺 Binge-Watch My Channel: • Weight Loss for Women 40+ • Home Styling & DIY Makeovers • Shopping Hauls + Real-Life Vlogs • GRWM & Affordable Beauty Tips — 📱 Stay Connected: 🔴 Subscribe → [Your Channel URL] 📸 Instagram → [@yourhandle] 🎵 TikTok → [@yourhandle] 📧 Email Me: australianwomenslifeandstyle@outlook.com — 🔖 Hashtags to Help You Find Me: #KmartAustralia #Over40Style #MakeupForMatureSkin #BeautyDupes #GRWMOver40 #AustralianYoutuber #BudgetBeauty #TargetAustralia #AffordableFashionOver40 #HomeHaulsAustralia #DateNightMakeup #KmartStyle #WomenOver40Beauty #AustralianLifeAndStyle

AustralianWomensLifeAndStyle

@AustralianWomensLifeAndStyle

29 Nov, 25

3.1k

222

Come Black Friday shopping with me at Kmart! 🛍️✨ Kmart gifted me a voucher to shop the Black Friday Sales, and I’m taking you along for all the deals, new arrivals, and must-have bargains. We grab the Kmart pizza oven, head home to have a family pizza 🍕 night, test it out, and then I finish with a HUGE Kmart haul + try-on! Fashion, home, kitchen, beauty & Christmas finds everything you need for Black Friday 2025. If you love Kmart vlogs, hauls, and deals, this one’s for you! More Christmas Videos • Christmas, Easter & Birthdays - Seasonal H... Discount Codes You’ll Love: Shop my Make Up 🛒 SHOP MY AMAZON STOREFRONT Shop Petal & Pup here ⬇️ AWLS20 for 20% off 💕 Shop Everything on My Like To Know It - LTK - • AIPER Robotic Pool Cleaner ​⁠ → MELISSA5OFF QuiteLike - discount Code - MELISSA210 for $210 off your first5 boxes 📌 Shop My Favourite Outfits, Discount Codes, Outfits & More 📸 Instagram – / australianwomenslifeandstyle 🎥 TikTok – / australianwomenslifstyle 📧 Email – australianwomenslifeandstyle@outlook.com 📚 Watch Next: • Weight Loss Journey + Meal Plans: • My Weight Loss Journey - What I Eat In A Day • Home Makeover Series: • Home Makeover Series • Shopping Playlist: • Shopping Videos • My Exercise Favourites: • Exercise I Love ✨ Let’s connect: Australian Womens Life And Style Over 74k Instagram / australianwomenslifeandstyle Over 7k YouTube / australianwomenslifeandstyle Over 10k TikTok www.tiktok.com/@australianwomenslifstyle Business Enquiries – australianwomenslifeandstyle@outlook.com Hauls, styling, vlogs, beauty, confidence & soft cosy vibes.

leteeshamcswain x Petalandpup

leteeshamcswain

@leteeshamcswain

24 Sep, 25

10.8k

[...] with all these pieces from @petalandpup !! SERIOUSLY HOW CUTE 😩🩷 [...]

leteeshamcswain

@leteeshamcswain

16 Feb, 26

9.3k

[...] - which is your fav?! @petalandpup DC | LETEESHA20 #tryonhaul [...]

leteeshamcswain

@leteeshamcswain

04 Oct, 25

6.4k

OOTD 🤍 Wearing @petalandpup - use LETEESHA20 for [...]

dailywithcass x Petalandpup

dailywithcass

@dailywithcass

01 Dec, 25

42.6k

487

[...] with you. ❤️ Outfit is @petalandpup (always). #petalandpup [...]

dailywithcass

@dailywithcass

23 Sep, 25

34k

377

[...] ya’ll… but I’ve got another @petalandpup slay for you! I’ve linked [...]

dailywithcass

@dailywithcass

01 Feb, 26

26.8k

268

Unpack my @petalandpup order with me! Which is your [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Australia (20%)
• United Kingdom (3.9%)
• Brazil (2.9%)

Here is another example of Petalandpup collaborating with an influencer in United States.

megan.cothern x Petalandpup

megan.cothern

@megan.cothern

10 Dec, 25

285.4k

1.8k

No words. This dress is just perfect. @Petal & Pup #dress #weddingguestdress #holidaypartyoutfit #nyeoutfit #blacktieevent

Petalandpup's influencer activity vs. related brands

Petalandpup competes with Showpo and Beginning Boutique in women’s occasionwear and boutique-style drops. Their influencer strategies similarly center on outfit try-ons, wedding-guest edits, and seasonal styling.

Total influencer content

Beginning Boutique leads with 3.4k sponsored posts, notably outpacing Showpo (3k posts) and Petalandpup (2.2k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs.

By social platform

Petalandpup leads on YouTube, while Showpo has the most activity on Instagram and Beginning Boutique has the most activity on TikTok. The gap is most notable on TikTok, with Beginning Boutique at 1.7k, Showpo at 1.1k, Petalandpup at 1k posts. On YouTube, Petalandpup has far more posts than Showpo and Beginning Boutique.

By geographical market

Beginning Boutique has the highest estimated sponsored-post volume in United States (1.9k posts, 54.1%), Australia (865 posts, 25.1%), United Kingdom (193 posts, 5.6%). Looking at United States specifically, the split is Beginning Boutique at 1.9k posts (54.1%), Showpo at 1.5k posts (49.2%), Petalandpup at 1.3k posts (58.9%).