Petalandpup Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 638 pieces of influencer content sponsored by Petalandpup over the last 12 months.
This report breaks down where & how Petalandpup invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with Petalandpup, see here: Petalandpup influencers.
Influencer activity throughout the year
Petalandpup's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
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Petalandpup's influencer activity by month
Number of sponsored posts
Petalandpup's influencer activity appears to have tapered over the year, from 11 posts in January down to 9 in December. July was the busiest month at 170 posts, 227% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Petalandpup's sponsored influencer collaborations break down by social platform:
TikTok Shop Outfits✨
Vlogs, GYM RAT💪🏼
I LOVE JESUS!✝️
Middle TN
Collaboration metrics
Post views226.3k
Post EMV $4.9k
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RachelCatherine x Petalandpup
RachelCatherine
@RachelCatherine
16 Oct, 25
40.9k
2.1k
welcome back sweet friends!! Save 20% off with code RC20 when you shop at Items I showed: Floral off the shoulder dress: Yellow gingham dress: Pink dress: Blue dress: Blue matching set: White eyelet top: White scalloped shorts: White Lacey top: _________________________________________ W H E R E T O F I N D M E : ◦ instagram: / rrachelcatherine ◦ bookstagram: / rach.readss ◦ tiktok: / rachelcatherine99 ◦ goodreads: / rachelcatherine ◦ spotify: ◦ pinterest: ◦ work with me: rachel@posseecreative.com _________________________________________ L I N K S + C O D E S : Princess Polly code: RACHEL20: Petal & Pup code: RACHEL20: Wildflower code: RACH15: _________________________________________ F I L M I N G E Q U I P M E N T : ◦ vlogging camera: Canon m50 ◦ editor: Final Cut Pro X Where I get my music from: _________________________________________ Thanks for watching! Rach x DISCLAIMER: I do not own this music. No copyright intended. This video was sponsored by Petal and Pup. All opinions are my own.
Influencer bio
🧚🏻♀️☀️📖🌸💫🍊🫶🏼🐝🌱🌷🎨✨🍓💌
Collaboration metrics
Post views40.9k
Post EMV $1.4k
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If you break this down further by content type on Instagram, this is what it looks like:
For their top social platform (Instagram), here is a breakdown of the type of influencers Petalandpup are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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Petalandpup's influencers average views (Instagram)
Based on each influencer's average views per post
<1K7.5%
1K-5K27.3%
5K-10K15.5%
10K-50K33.5%
50K-100K7.5%
100K-500K7.5%
500K+1.2%
With 33.5% of partnerships featuring creators averaging 10K-50K views, Petalandpup's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (68.1k avg views/post, 283.6k followers):
mums_style_diary x Petalandpup
mums_style_diary
@mums_style_diary
27 Jun, 26
83.7k
1k
Date night done right with @petalandpup ✨ I am completely obsessed with mixing [...]
Influencer bio
Fashion/Outfit inspo+travel+lifestyle
🏆AiMCO AWARD WINNER: Best Fashion Creator 2022 Founder:@syaay.the.label
🇷🇸🇦🇺Melb ⚽️Mum of 3♡ mgmt:@silverfoxmgmt
Collaboration metrics
Post views83.7k
Post EMV $2.6k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.3k avg views/post, 57.0k followers):
leteeshamcswain x Petalandpup
leteeshamcswain
@leteeshamcswain
19 Jun, 26
8.8k
@petalandpup winter haul 🥶❄️☃️🌨️ which one is [...]
Influencer bio
Mum of 2 | Real life, real mess, real laughs✨
I run on caffeine & chaos
💌 maddy@envisionagency.co
🎥 TikTok 84k - @leteeshamcswain1
🍏 @mealprepideas__
Collaboration metrics
Post views8.8k
Post EMV $263
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Petalandpup's repeat partnerships
Out of 407 unique influencers in our dataset, 10 of them (2%) posted content for Petalandpup in 3 or more separate calendar months. The most consistent partner is @RachelCatherine, who has collaborated across 11 months with 19 total posts.
Here are 3 examples of Petalandpup's repeat influencer partnerships, with links to the sponsored content.
AustralianWomensLifeAndStyle x Petalandpup
AustralianWomensLifeAndStyle
@AustralianWomensLifeAndStyle
21 Feb, 26
20.7k
257
Come with me for a full, real-life week of events, mum moments, Valentine’s Day, and a very honest chat about grief 🤍 In this weekly Australian family vlog: 🍿 My daughter and I attend a Pop Box Popcorn x Wicked For Good movie event 🍦 My son and I attempt to recreate McDonald’s soft serve using the Kmart slushie machine (with a ChatGPT recipe!) 🤍 I open up about navigating grief after losing both of my parents 🥂 Valentine’s Day “Drink of the Week” featuring a beautiful French champagne 📺 Married At First Sight binge commentary 😂 And of course… the bloopers at the end This vlog is a mix of fun, chaos, mum life, honesty and those in-between moments that make life what it is. If you love: ✨ Australian lifestyle vlogs ✨ Family & mum life content ✨ Event & movie nights ✨ Trying viral recipes at home ✨ Real conversations about grief and healing ✨ MAFS recaps You’re in the right place. Thank you for being part of this community 💖 your kindness & support means more than you know 🤍 Subscribe so you don’t miss: – Cruise vlogs next week 🚢 – Fashion & try-on hauls – Home updates – Weekly lifestyle content And don’t skip the bloopers… they might be my favourite part 😂 Discount Codes You’ll Love: Halara Outfits- 20% off Code - melissafit Shop Jewellery Here - Shop my Make Up Shop Petal & Pup here ⬇️ AWLS20 for 20% off 💕 Shop Everything on My Like To Know It - LTK - • AIPER Robotic Pool Cleaner → MELISSA5OFF QuiteLike - discount Code - MELISSA210 for $210 off your first5 boxes 📌 Shop My Favourite Outfits, Discount Codes, Outfits & More 📚 Watch Next: • Weight Loss Journey + Meal Plans: • My Weight Loss Journey - What I Eat In A Day • Home Makeover Series: • Home Makeover Series • Shopping Playlist: • Shopping Videos • My Exercise Favourites: • Exercise I Love ✨ Let’s connect: Australian Womens Life And Style Over 77k Instagram / australianwomenslifeandstyle Over 60k YouTube / australianwomenslifeandstyle Over 11k TikTok www.tiktok.com/@australianwomenslifstyle Business Enquiries – australianwomenslifeandstyle@outlook.com #AustralianVlogger #FamilyVlog #PopcornEvent #KmartFinds #GriefJourney #MarriedAtFirstSight #WeeklyVlog #kmartaustralia #60k
AustralianWomensLifeAndStyle
@AustralianWomensLifeAndStyle
31 May, 26
12.2k
224
Come along for the ultimate cozy winter vlog! ❄️🤍 This week I’m sharing a comfy Cotton On loungewear haul before heading to Australia’s first-ever Aldi Fashion Show, held on an actual ice rink! Aldi showcased their brand-new Snow Gear 2026 collection and gifted my daughter and me $600 in gift cards, so of course we had to do a HUGE Aldi grocery haul. We also visit our local farmers market, stock up on fresh produce, and finish the day by making a delicious homemade dinner together. If you love lifestyle vlogs, grocery hauls, family life, affordable fashion and cozy winter content, you’re in the right place. ✨ Subscribe for new Australian lifestyle videos every week. If you loved this video, don’t forget to like & subscribe for more affordable style, lifestyle & confidence content 🥰 👗Shop All My Outfits Here - ✨ Don’t forget to like & subscribe for more lifestyle, fashion & travel vlogs Discount Codes Shop OneVsalon Discount Code - MEL20 Link 🔗 🐝 WILD Deodorant Discount Code: AUSTRALIA 🔗 Link: My Amazon Storefront - 📌 Shop My Favourite Outfits, Discount Codes, Outfits & More 💕 Shop Everything on My Like To Know It - LTK - Shop my Make Up Shop Petal & Pup here ⬇️ AWLS20 for 20% off • AIPER Robotic Pool Cleaner → MELISSA5OFF QuiteLike - discount Code - MELISSA210 for $210 off your first5 boxes Shop here: Use code AUSTRA0 for 15% off full-priced items 📚 Watch Next: • Weight Loss Journey + Meal Plans: • My Weight Loss Journey - What I Eat In A Day • Home Makeover Series: • Home Makeover Series • Shopping Playlist: • Shopping Videos • My Exercise Favourites: • Exercise I Love ✨ Let’s connect: Australian Womens Life And Style Over 78k Instagram Over 80k YouTube Over 11k TikTok www.tiktok.com/@australianwomenslifstyle Business Enquiries – australianwomenslifeandstyle@outlook.com #AldiAustralia #WinterVlog #GroceryHaul #LifestyleVlog #CottonOn #aldi #aldihaul #foodie
AustralianWomensLifeAndStyle
@AustralianWomensLifeAndStyle
29 Nov, 25
3.1k
220
Come Black Friday shopping with me at Kmart! 🛍️✨ Kmart gifted me a voucher to shop the Black Friday Sales, and I’m taking you along for all the deals, new arrivals, and must-have bargains. We grab the Kmart pizza oven, head home to have a family pizza 🍕 night, test it out, and then I finish with a HUGE Kmart haul + try-on! Fashion, home, kitchen, beauty & Christmas finds everything you need for Black Friday 2025. If you love Kmart vlogs, hauls, and deals, this one’s for you! More Christmas Videos • Christmas, Easter & Birthdays - Seasonal H... Discount Codes You’ll Love: Shop my Make Up 🛒 SHOP MY AMAZON STOREFRONT Shop Petal & Pup here ⬇️ AWLS20 for 20% off 💕 Shop Everything on My Like To Know It - LTK - • AIPER Robotic Pool Cleaner → MELISSA5OFF QuiteLike - discount Code - MELISSA210 for $210 off your first5 boxes 📌 Shop My Favourite Outfits, Discount Codes, Outfits & More 📸 Instagram – / australianwomenslifeandstyle 🎥 TikTok – / australianwomenslifstyle 📧 Email – australianwomenslifeandstyle@outlook.com 📚 Watch Next: • Weight Loss Journey + Meal Plans: • My Weight Loss Journey - What I Eat In A Day • Home Makeover Series: • Home Makeover Series • Shopping Playlist: • Shopping Videos • My Exercise Favourites: • Exercise I Love ✨ Let’s connect: Australian Womens Life And Style Over 74k Instagram / australianwomenslifeandstyle Over 7k YouTube / australianwomenslifeandstyle Over 10k TikTok www.tiktok.com/@australianwomenslifstyle Business Enquiries – australianwomenslifeandstyle@outlook.com Hauls, styling, vlogs, beauty, confidence & soft cosy vibes.
prettychuffed x Petalandpup
prettychuffed
@prettychuffed
09 Apr, 26
7.7k
114
[...] to try on for you - all @petalandpup: @petalandpup Gennie knit [...]
prettychuffed
@prettychuffed
08 Feb, 26
7.3k
99
[...] what might be my favourite @petalandpup dress ever?!? 😱 I’m wearing [...]
prettychuffed
@prettychuffed
04 May, 26
5.1k
83
[...] three outfits I’d wear: 1. @petalandpup Aurelia maxi dress (size M) [...]
melissagamalero x Petalandpup
melissagamalero
@melissagamalero
24 Apr, 26
1.7k
26
@Petal & Pup with ALL the good dresses!!! #dresses #dresstok #dress#wedding
melissagamalero
@melissagamalero
20 Jul, 26
646
13
[...] Pup has THE cutest fashion. #petalandpup #romper #romperstyle [...]
melissagamalero
@melissagamalero
12 May, 26
454
16
One of my favorite brands @Petal & Pup. The corset top with ruffle flare adds so much softness. Beautiful dress. Comfy and flowy.
In our dataset, United States is where Petalandpup had the most influencer activity. 56.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Australia (24.4%)
United Kingdom (4%)
India (3.1%)
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Petalandpup's influencer activity by market
United States56.3%
Australia24.4%
United Kingdom4.0%
India3.1%
Canada2.8%
Other9.4%
Here is another example of Petalandpup collaborating with an influencer in United States.
nataliepkennedy x Petalandpup
nataliepkennedy
@nataliepkennedy
15 Apr, 26
215.1k
[...] code NATALIE20 for 20% off your order @petalandpup #petalandpuppartner
Petalandpup's influencer activity vs. related brands
Petalandpup competes with Hello Molly and Beginning Boutique in online women’s fashion focused on dresses and occasion styling. Their influencer strategies are similar—hauls, try-ons, and event-ready outfit inspiration.
Total influencer content
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Petalandpup vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Petalandpup
Hello Molly
Beginning Boutique
Beginning Boutique leads with 4k sponsored posts, significantly outpacing Hello Molly (1.8k posts) and Petalandpup (638 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Beginning Boutique has multiple times more total posts than Petalandpup and Hello Molly.
By social platform
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Petalandpup vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Petalandpup
Hello Molly
Beginning Boutique
Petalandpup leads on YouTube, while Beginning Boutique has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Beginning Boutique at 2.1k, Hello Molly at 836, Petalandpup at 176 posts. Beginning Boutique has multiple times more posts than Petalandpup and Hello Molly on both Instagram and TikTok, while Petalandpup is the only one with a notable presence on YouTube.
By geographical market
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Petalandpup vs. related brands influencer activity (by country)
Estimated sponsored posts in Petalandpup's top markets
Petalandpup
Hello Molly
Beginning Boutique
Beginning Boutique has the highest estimated sponsored-post volume in United States (2.1k posts, 53.7%), Australia (984 posts, 24.9%), United Kingdom (194 posts, 4.9%). Looking at United States specifically, the split is Beginning Boutique at 2.1k posts (53.7%), Hello Molly at 1.2k posts (64.2%), Petalandpup at 359 posts (56.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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![Instagram post by @breeelenehan for Petalandpup. Caption reads: [...] beautiful 🌷💗 All outfits are from....](https://images.od.modash.io/d5d3697b89efc47c18995245ae9a3744aa0e8867)
![Instagram post by @prettychuffed for Petalandpup. Caption reads: [...] to try on for you - all @petalandpup:....](https://images.od.modash.io/0847d83f41695f310f76e006f251f5acbad8f349)
![Instagram post by @prettychuffed for Petalandpup. Caption reads: [...] what might be my favourite @petalandpup....](https://images.od.modash.io/166760b3d1c42e8d4e39dd08b92c57608863a2a2)
![Instagram post by @prettychuffed for Petalandpup. Caption reads: [...] three outfits I’d wear: 1. @petalandpup....](https://images.od.modash.io/4984e04d52d08eef9a0d43a1089bd97514f8f96e)
![TikTok post by @melissagamalero for Petalandpup. Caption reads: [...] Pup has THE cutest fashion. #petalandpup....](https://images.od.modash.io/9660fdf2bbfb3bcef95f748b1e61803e57d622bd)
![Instagram post by @nataliepkennedy for Petalandpup. Caption reads: [...] code NATALIE20 for 20% off your order....](https://images.od.modash.io/86e6ae1850832a8141c8bf416d267e269340f7f1)