Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Petalandpup Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 1,187 sponsored posts from Petalandpup across TikTok, Instagram and YouTube over the last 12 months.
See where Petalandpup invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, April was 52.7% more active in terms of posting frequency.
Social platforms breakdown
Where Petalandpup's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Petalandpup's accounts
TikTok902
Instagram268
YouTube17
Content format by platform
Share of all sponsored posts.
Instagram · Reels
15.2%
Instagram · Feed Posts
7.4%
TikTok · Posts
76.0%
YouTube · Long-form
1.4%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
15.2%
Instagram · Feed Posts
7.4%
TikTok · Posts
76.0%
YouTube · Long-form
1.4%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Petalandpup's sponsored posts perform
Reach and engagement across all 1,187 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
8.1K
Average views per post
1K
Median views per post
8.7M
Total views
$257K
Estimated media value
3.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@breeelenehanView on Instagram ↗
[...] beautiful 🌷💗 All outfits are from @petalandpup (basically my entire wardrobe is) bc [...]
640.9K Post views
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@megan.cothernView on TikTok ↗
No words. This dress is just perfect. @Petal & Pup #dress #weddingguestdress [...]
285.4K Post views
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@__sedzView on Instagram ↗
Help me decide which dress to wear this spring!! 🥹🤍 Comment 'dresses' and I'll send you [...]
284.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Petalandpup works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Petalandpup's influencers by average views per post
Share of the 513 creators in this dataset
<1K
45.4%
1K-5K
27.5%
5K-10K
8.4%
10K-50K
13.8%
50K-100K
2.3%
100K-500K
2.5%
500K+
No data
Top influencers Petalandpup works with
Petalandpup's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@megan.cothernTikTok5689.5K
2
@breeelenehanInstagram2640.9K
3
@__sedzInstagram1284.8K
4
@theshamelessbookclubInstagram5264.5K
5
@brooklynelaineryanTikTok2229.7K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Petalandpup works with creators once, or builds an ongoing roster.
Repeat creators make up 29.8% of Petalandpup's creator network and generate 53.8% of total reach. The charts below show how often those partnerships recur and how much of Petalandpup's audience reach they account for.
Repeat creators make up 29.8% of Petalandpup's creator network and generate 53.8% of total reach. The charts below show how often those partnerships recur and how much of Petalandpup's audience reach they account for.
One-off vs. repeat creators
Share of 550 creators
Months active
Repeat creators only
2 months
52.4%
3 months
26.2%
4+ months
21.3%
Repeat partnerships at a glance
53.8%
of total reach comes from repeat creators
4.5
average posts per repeat creator
8 months
longest running partnership
Creators Petalandpup works with repeatedly
@_.andrea.nicole._View on TikTok ↗
@Petal & Pup #weddingguestdress #springdress #womensfashion #floraldresses [...]
4.7K Post views
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@nadiakaydenView on TikTok ↗
[...] for Valentine’s Day ❤️@Petal & Pup #petalandpup #valentinesday #outfitinspo [...]
912 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@prettychuffedView on Instagram ↗
[...] a few items to try on for you - all @petalandpup: @petalandpup Gennie knit set (size M) [...]
7.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Petalandpup's most loyal creators
@yvonne.sokias
Months active8
Posts30
Total engagement2.1K
@_.andrea.nicole._
Months active8
Posts27
Total engagement756
@nadiakayden
Months active8
Posts17
Total engagement135
Geographical breakdown
The markets where Petalandpup's sponsored creators are based. 99.6% of sponsored posts came from creators based in 5 markets. Australia and United States lead at 71.6% and 25.1%, with the remaining 0.4% spread across a wider range of countries.
Sponsored posts by creator location
Top 6 markets
Australia
71.6%
United States
25.1%
New Zealand
1.8%
United Kingdom
0.7%
Canada
0.4%
India
0.4%
Petalandpup vs. related brands
How Petalandpup's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
Petalandpup vs. related brands
1.2K posts
525 posts
391 posts
Frequently asked questions
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