We analyzed 2.3k pieces of influencer content sponsored by Petalandpup over the last 12 months.
This report breaks down where & how Petalandpup invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Petalandpup, see here: Petalandpup influencers.
Petalandpup's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Petalandpup's influencer output appears relatively consistent throughout the year, averaging about 189 sponsored posts per month. January recorded the highest volume at 238 posts (26% above average), while February was the quietest at 146 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Petalandpup's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Petalandpup.
Here are 3 examples of Petalandpup's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Caitlyn Warakomski 🌞 Pronounced: WAR-A-KOM (like .com) – SKI (⛷) NJ 🌊 / NYC My brand: @howdoyouwearthat Bride to be 💍 Shop my outfits 👇🏼
Collaboration metrics
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Influencer bio
founder of @BunandCovy all links on lisishops.com 🫶🏼🫶🏼🫶🏼 💌: collab@lisishops.com
Collaboration metrics
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Influencer bio
🧚🏻♀️☀️📖🌸💫🍊🫶🏼🐝🌱🌷🎨✨🍓💌
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Petalandpup are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.8% of partnerships featuring creators averaging 10K-50K views, Petalandpup's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (615.8k avg views/post, 950.1k followers):
Influencer bio
busy life, easy style ✨elevated basics✨ midsize fashion | size 12, 5’8” 📍NorCal Mom 📧 courtney@courtneyhamilton.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (7.3k avg views/post, 245.2k followers):
Influencer bio
🎀 Girly Mumma: Cassia, Charlize & Myla 💫 Founder/Creator @cmc.gold ™️ 🍃 Founder/Designer @camilaneofficial™️ 📍 Melbourne, Aus
Collaboration metrics
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Out of 988 unique influencers in our dataset, 74 of them (7%) posted content for Petalandpup in 3 or more separate calendar months. The most consistent partner is @AustralianWomensLifeAndStyle, who has collaborated across 12 months with 32 total posts.
Here are 3 examples of Petalandpup's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Petalandpup had the most influencer activity. 57.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Petalandpup collaborating with an influencer in United States.
Petalandpup competes in feminine, occasion-ready womenswear, and Hello Molly plus Showpo target the same social shopping audience through try-ons, event outfits, and influencer discount-code campaigns.
Total sponsored posts tracked (last 12 months)
Showpo leads with 3.1k sponsored posts, significantly outpacing Petalandpup (2.3k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Petalandpup leads on YouTube, while Showpo has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Showpo at 2k, Petalandpup at 1.2k, Hello Molly at 813 posts. On YouTube, Petalandpup has 144 posts, while Hello Molly has none and Showpo has 16.
Estimated sponsored posts in Petalandpup's top markets
Showpo has the highest estimated sponsored-post volume in United States (1.5k posts, 47.6%), Australia (520 posts, 16.7%), United Kingdom (184 posts, 5.9%). Looking at United States specifically, the split is Showpo at 1.5k posts (47.6%), Petalandpup at 1.3k posts (57.9%), Hello Molly at 1k posts (62.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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