Hello Molly Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Hello Molly over the last 12 months.
This report breaks down where & how Hello Molly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hello Molly, see here: Hello Molly influencers.
Influencer activity throughout the year
Hello Molly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hello Molly's influencer activity by month
Number of sponsored posts
Hello Molly's sponsored post volume peaks in March with 203 posts, 50% higher than the monthly average of 135. January recorded the lowest activity at 73 posts, 46% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hello Molly's sponsored influencer collaborations break down by social platform:
- Instagram: 836 posts (51.5%)
- TikTok: 788 posts (48.5%)
Hello Molly's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hello Molly.
Here are 2 examples of Hello Molly's recent sponsored collaborations (one each for Instagram, TikTok).
xnegzx.x x Hello Molly
Influencer bio
Thank You God 🪐🫶🏼 millie.lawrence@flairmgmt.com Depop: xnegzx Tiktok: x.negz.x Follow and shop my SHEIN store【NegzBox】⬇🫶🏼
Collaboration metrics
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tatianabjorkfranco x Hello Molly
![TikTok post by @tatianabjorkfranco for Hello Molly. Caption reads: [...] merry Christmas everyone 🎅🏼 @Hello Molly....](https://images.od.modash.io/9c605704a8e6436048faaa1249d6dc2ce70fd7e1)
Influencer bio
Co-Founder @laforzastudio Food blogger + Model in LA Instagram: @tatianabjorkfranco & @eatsbycreature
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56.2%
- Reels: 43.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hello Molly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hello Molly's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, Hello Molly's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (234.0k avg views/post):
filmedbybrookexo x Hello Molly
Influencer bio
filmedbybrookexo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post):
amelia.dunlap04 x Hello Molly
Influencer bio
Jeremiah 29:11 University of Alabama Cheerleader Nashville | @uaalphagam world champion
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hello Molly's repeat partnerships
Out of 1k unique influencers in our dataset, 21 of them (2%) posted content for Hello Molly in 3 or more separate calendar months. The most consistent partner is @loydicarrion, who has collaborated across 11 months with 32 total posts.
Here are 3 examples of Hello Molly's repeat influencer partnerships, with links to the sponsored content.
ella_squire x Hello Molly
![Instagram post by @ella_squire for Hello Molly. Caption reads: [...] !! how cute is this set @hellomolly ! dc:....](https://images.od.modash.io/45ccc9da9908b42d141f8d51ec64a6a849235b30)
![Instagram post by @ella_squire for Hello Molly. Caption reads: [...] check !! <3 Code: ELLAS10 @hellomolly ad.](https://images.od.modash.io/2f5d51c813e98a4e09a8d0e0af8f3691a2201583)
riinm x Hello Molly
![TikTok post by @riinm for Hello Molly. Caption reads: [...] is my new fave combo @Hello Molly ad....](https://images.od.modash.io/8484a5aced64e7e4817b939304e6001a67a2fdaa)
![TikTok post by @riinm for Hello Molly. Caption reads: [...] dress inspo 💖 ad @Hello Molly dc RIINM10....](https://images.od.modash.io/bbea3ca8104562534ef8a6f6ffae6aa56648c084)
m_mercx x Hello Molly
![TikTok post by @m_mercx for Hello Molly. Caption reads: [...] these Elavated Basics from @Hello Molly I’m....](https://images.od.modash.io/527fa0f0b63d330cda9bf58960be749a80e2fcf2)
![TikTok post by @m_mercx for Hello Molly. Caption reads: [...] are these dresses from @Hello Molly 😍✨ Use....](https://images.od.modash.io/41434c18444b05aa59eb5d7aeb8d926eea176286)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Hello Molly had the most influencer activity. 64.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Australia (7.2%)
- Canada (3.3%)
Hello Molly's influencer activity by market
Here is another example of Hello Molly collaborating with an influencer in United States.
natashaniebowski x Hello Molly
Hello Molly's influencer activity vs. related brands
Hello Molly competes directly with Showpo and Beginning Boutique for the same occasion-led, social-first women’s fashion audience. All three are natural benchmarks for influencer outfit styling, try-on content, and seasonal dress edits.
Total influencer content
Hello Molly vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beginning Boutique leads with 3.4k sponsored posts, notably outpacing Showpo (3k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Beginning Boutique and Showpo have roughly twice as many total posts as Hello Molly.
By social platform
Hello Molly vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Showpo leads on Instagram and Beginning Boutique leads on TikTok and YouTube. The gap is most notable on TikTok, with Beginning Boutique at 1.7k, Showpo at 1.1k, Hello Molly at 788 posts. Hello Molly has no YouTube posts, while Beginning Boutique has 26 and Showpo has 8.
By geographical market
Hello Molly vs. related brands influencer activity (by country)
Estimated sponsored posts in Hello Molly's top markets
Beginning Boutique has the highest estimated sponsored-post volume in United States (1.9k posts, 54.1%), Australia (865 posts, 25.1%), United Kingdom (193 posts, 5.6%). Looking at United States specifically, the split is Beginning Boutique at 1.9k posts (54.1%), Showpo at 1.5k posts (49.2%), Hello Molly at 1k posts (64.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Showpo's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
- OSEA Malibu's Influencer Marketing Strategy
- Bala's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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