Hello Molly Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Hello Molly over the last 12 months.
This report breaks down where & how Hello Molly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hello Molly, see here: Hello Molly influencers.
Influencer activity throughout the year
Hello Molly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hello Molly's influencer activity by month
Number of sponsored posts
Hello Molly's influencer output appears relatively consistent throughout the year, averaging about 152 sponsored posts per month. March recorded the highest volume at 211 posts (39% above average), while January was the quietest at 75 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hello Molly's sponsored influencer collaborations break down by social platform:
- Instagram: 996 posts (54.4%)
- TikTok: 836 posts (45.6%)
Hello Molly's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hello Molly.
Here are 2 examples of Hello Molly's recent sponsored collaborations (one each for Instagram, TikTok).
ella_squire x Hello Molly
![Instagram post by @ella_squire for Hello Molly. Caption reads: [...] in the rain !! how cute is this set....](https://images.od.modash.io/45ccc9da9908b42d141f8d51ec64a6a849235b30)
Influencer bio
AUS ✮ ♡ 𝓔 management@ellasquire.com.au @_silverwolfe
Collaboration metrics
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tatianabjorkfranco x Hello Molly
![TikTok post by @tatianabjorkfranco for Hello Molly. Caption reads: [...] merry Christmas everyone 🎅🏼 @Hello Molly....](https://images.od.modash.io/9c605704a8e6436048faaa1249d6dc2ce70fd7e1)
Influencer bio
Co-Founder @laforzastudio Food blogger + Model in LA Instagram: @tatianabjorkfranco & @eatsbycreature
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54.6%
- Reels: 45.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hello Molly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hello Molly's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, Hello Molly's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (249.6k avg views/post):
loydicarrion x Hello Molly
Influencer bio
💌LoydiCarrion@gmail.com 🇵🇷Puertorican 🌺 based in Florida📍
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.1k avg views/post):
lanie.kristin x Hello Molly
Influencer bio
HI ANGELS🪽BE HAPPY & SMILE BIG! after the rain, comes the rainbows - heart eyes at life💗🌈👼🏼 📧 teamlanie@hgmedia.us 🥂@alaninutrition athlete 🧡@tennalum
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hello Molly's repeat partnerships
Out of 1.1k unique influencers in our dataset, 22 of them (2%) posted content for Hello Molly in 3 or more separate calendar months. The most consistent partner is @loydicarrion, who has collaborated across 10 months with 27 total posts.
Here are 3 examples of Hello Molly's repeat influencer partnerships, with links to the sponsored content.
ella_squire x Hello Molly
![Instagram post by @ella_squire for Hello Molly. Caption reads: [...] ready for Scorpio’s x @hellomolly DC:ELLAS10....](https://images.od.modash.io/52aa8592f3ba893bdecde93754a61bc23033e4a4)
![Instagram post by @ella_squire for Hello Molly. Caption reads: [...] check !! <3 Code: ELLAS10 @hellomolly ad.](https://images.od.modash.io/2f5d51c813e98a4e09a8d0e0af8f3691a2201583)
riinm x Hello Molly
![TikTok post by @riinm for Hello Molly. Caption reads: [...] is my new fave combo @Hello Molly ad....](https://images.od.modash.io/8484a5aced64e7e4817b939304e6001a67a2fdaa)
![TikTok post by @riinm for Hello Molly. Caption reads: 🤎🤎 @Hello Molly ad #fashiontiktok #dresses [...].](https://images.od.modash.io/2ff0275bc70176046c0edafdfcb313a537647367)
m_mercx x Hello Molly
![TikTok post by @m_mercx for Hello Molly. Caption reads: [...] these Elavated Basics from @Hello Molly I’m....](https://images.od.modash.io/527fa0f0b63d330cda9bf58960be749a80e2fcf2)
![TikTok post by @m_mercx for Hello Molly. Caption reads: @Hello Molly Black Friday Sale is [...].](https://images.od.modash.io/39e04b86a4c07385c437335be7d86d0eb6c367be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Hello Molly had the most influencer activity. 64.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (7.8%)
- United Kingdom (7.3%)
- Canada (3.5%)
Hello Molly's influencer activity by market
Here is another example of Hello Molly collaborating with an influencer in United States.
ririsimpson x Hello Molly
![Instagram post by @ririsimpson for Hello Molly. Caption reads: [...] to LA in time for the Oscars with....](https://images.od.modash.io/937baf60ddad392c76e7f202204836354e2e6641)
Hello Molly's influencer activity vs. related brands
Hello Molly competes with Showpo and Petalandpup as online-first women’s fashion retailers with similar price points and occasionwear demand. All three depend on haul content, fit checks, and styling inspiration from creators.
Total influencer content
Hello Molly vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Showpo leads with 2.9k sponsored posts, significantly outpacing Hello Molly (1.8k posts) and Petalandpup (638 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
By social platform
Hello Molly vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Showpo leads on Instagram and TikTok and Petalandpup leads on YouTube. The gap is most notable on Instagram, with Showpo at 1.9k, Hello Molly at 996, Petalandpup at 384 posts. Showpo has several times more Instagram and TikTok posts than Petalandpup.
By geographical market
Hello Molly vs. related brands influencer activity (by country)
Estimated sponsored posts in Hello Molly's top markets
Showpo has the highest estimated sponsored-post volume in United States (1.4k posts, 47.3%), Australia (518 posts, 17.6%), United Kingdom (215 posts, 7.3%). Looking at United States specifically, the split is Showpo at 1.4k posts (47.3%), Hello Molly at 1.2k posts (64.2%), Petalandpup at 359 posts (56.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Showpo's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
- OSEA Malibu's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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