We analyzed 1.6k pieces of influencer content sponsored by Hello Molly over the last 12 months.
This report breaks down where & how Hello Molly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hello Molly, see here: Hello Molly influencers.
Hello Molly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Hello Molly's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 195 posts (46% above the 134 monthly average), while January was the quietest at 66 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hello Molly's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hello Molly.
Here are 2 examples of Hello Molly's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Thank You God 🪐🫶🏼 millie.lawrence@flairmgmt.com @fashionnova Ambassador Depop: xnegzx Tiktok: x.negz.x Follow and shop my SHEIN store【NegzBox】⬇🫶🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
📍Munich | Germany 💌 lisarodina@klyklub.de IG: lisa_rodina
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Hello Molly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Hello Molly's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (304.3k avg views/post):
Influencer bio
model + creative @fashionnova
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
That Irish girl living in Brussels Ambassador @revolve TikTok 50k+ ✉️alice@sareagency.com @sare_agency
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 998 unique influencers in our dataset, 28 of them (3%) posted content for Hello Molly in 3 or more separate calendar months. The most consistent partner is @loydicarrion, who has collaborated across 12 months with 33 total posts.
Here are 3 examples of Hello Molly's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Hello Molly had the most influencer activity. 62.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Hello Molly collaborating with an influencer in United States.
Hello Molly competes in social-first womenswear, and Showpo plus Beginning Boutique target the same occasion and everyday fashion shoppers through try-on hauls, discount codes, and seasonal campaign bursts.
Total sponsored posts tracked (last 12 months)
Beginning Boutique leads with 3.3k sponsored posts, marginally ahead of Showpo (3.1k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Showpo leads on Instagram and Beginning Boutique leads on TikTok and YouTube. The gap is most notable on TikTok, with Beginning Boutique at 1.6k, Showpo at 1.1k, Hello Molly at 811 posts. Hello Molly has no YouTube posts shown, while Showpo has 16 and Beginning Boutique has 23.
Estimated sponsored posts in Hello Molly's top markets
Beginning Boutique has the highest estimated sponsored-post volume in United States (1.8k posts, 55.2%), Australia (807 posts, 24.3%), while Showpo leads in United Kingdom with 184 posts (5.9%). Looking at United States specifically, the split is Beginning Boutique at 1.8k posts (55.2%), Showpo at 1.5k posts (47.6%), Hello Molly at 1k posts (62.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.