Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Hello Molly Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 391 sponsored posts from Hello Molly across TikTok and Instagram over the last 12 months.
See where Hello Molly invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, July was 93.4% more active in terms of posting frequency.
Social platforms breakdown
Where Hello Molly's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Hello Molly's accounts
TikTok238
Instagram153
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
21.2%
Instagram · Reels
17.9%
TikTok · Posts
60.9%
Content format by platform
Share of all sponsored posts.
Instagram · Feed Posts
21.2%
Instagram · Reels
17.9%
TikTok · Posts
60.9%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Hello Molly's sponsored posts perform
Reach and engagement across all 391 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
30.6K
Average views per post
2.9K
Median views per post
9.2M
Total views
$274K
Estimated media value
4.1%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@tatianabjorkfrancoView on TikTok ↗
[...] merry Christmas everyone 🎅🏼 @Hello Molly #fyp #holidaycountdown
1M Post views
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@ella_squireView on Instagram ↗
[...] in the rain !! how cute is this set @hellomolly ! dc: ELLAS10 ad
985.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@lydsbutlerView on Instagram ↗
A* for trying right? 👙 @hellomolly ad
460.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Hello Molly works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Hello Molly's influencers by average views per post
Share of the 196 creators in this dataset
<1K
24.0%
1K-5K
29.6%
5K-10K
7.7%
10K-50K
19.4%
50K-100K
10.2%
100K-500K
8.7%
500K+
0.5%
Top influencers Hello Molly works with
Hello Molly's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@ella_squireInstagram61.3M
2
@tatianabjorkfrancoTikTok11M
3
@lydsbutlerInstagram4546.9K
4
@oliviascanuInstagram4376.6K
5
@antoniasestanovichInstagram3260.2K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Hello Molly works with creators once, or builds an ongoing roster.
Repeat creators make up 13.4% of Hello Molly's creator network and generate 39.7% of total reach. The charts below show how often those partnerships recur and how much of Hello Molly's audience reach they account for.
Repeat creators make up 13.4% of Hello Molly's creator network and generate 39.7% of total reach. The charts below show how often those partnerships recur and how much of Hello Molly's audience reach they account for.
One-off vs. repeat creators
Share of 262 creators
Months active
Repeat creators only
2 months
77.1%
3 months
14.3%
4+ months
8.6%
Repeat partnerships at a glance
39.7%
of total reach comes from repeat creators
3.3
average posts per repeat creator
5 months
longest running partnership
Creators Hello Molly works with repeatedly
@riinmView on TikTok ↗
[...] and burgundy is my new fave combo @Hello Molly ad #fashiontiktok #dresses #promdress [...]
48.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ella_squireView on Instagram ↗
[...] in the rain !! how cute is this set @hellomolly ! dc: ELLAS10 ad
985.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@oliviascanuView on Instagram ↗
1, 2, 3 or 4? All from @hellomolly - Use my code OLIVIA10 💕 #HelloMolly [...]
128.5K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Hello Molly's most loyal creators
@riinm
Months active5
Posts8
Total engagement4.6K
@ella_squire
Months active5
Posts6
Total engagement36K
@oliviascanu
Months active4
Posts4
Total engagement7.8K
Geographical breakdown
The markets where Hello Molly's sponsored creators are based. 95.2% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 48.3% and 22.4%, with the remaining 4.8% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
48.3%
United Kingdom
22.4%
Australia
18.9%
France
4.2%
Sweden
1.4%
Spain
1.4%
Turkey
0.7%
Switzerland
0.7%
Italy
0.7%
Ecuador
0.7%
All other markets
0.7%
Hello Molly vs. related brands
How Hello Molly's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
Hello Molly vs. related brands
1.4K posts
525 posts
391 posts
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