Babe Original Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Babe Original over the last 12 months.

This report breaks down where & how Babe Original invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Babe Original, see here: Babe Original influencers.

Influencer activity throughout the year

Babe Original's influencer output appears relatively consistent throughout the year, averaging about 115 sponsored posts per month. January recorded the highest volume at 186 posts (62% above average), while September was the quietest at 83 posts.

November generated the most views at 7.1M, while February recorded the least at 272.8k. Across all tracked posts in the 12-month window, average views per post were 24.4k. Interestingly, the highest-view month (November) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @friendlyyara, generated 3.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Babe Original's sponsored influencer collaborations break down by social platform:

• TikTok: 1.3k posts (94%)
• Instagram: 77 posts (5.6%)
• YouTube: 6 posts (0.4%)

TikTok influencer marketing is a clear focus for Babe Original.

Here are 3 examples of Babe Original's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ken_mcclellan_ x Babe Original

ken_mcclellan_

@ken_mcclellan_

19 Aug, 25

1.2M

3.1k

[...] this is it!! The key?? Lash Serum!!! @babeoriginal #eyelashroutine #mascara #babepartner [...]

Influencer bio

📍UT • fashion • hair & beauty • life Mama 🩷 TikTok: kennarwood ✉️: kenna@underscoretalent.com links below 👇🏻

Collaboration metrics

Post views 1.2M

Post EMV $35.5k

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friendlyyara x Babe Original

friendlyyara

@friendlyyara

02 Nov, 25

3.3M

8.4k

basically the perfect gift 🎁 @Babe Original #BabeOriginalAmbassador [...]

Influencer bio

just a girl living life (barely) 25 🇪🇬 📧:yara.nabil.mahmoud@gmail.com

Collaboration metrics

Post views 3.3M

Post EMV $66.4k

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TheLeRoys x Babe Original

TheLeRoys

@TheLeRoys

22 Oct, 25

204.5k

4.2k

Super excited to partner with Gymshark on this video, and to share a code with all of you. Click the https://yt.link/QLFyCHj to get 10% off, using code LEROYS10 at checkout. 🌟 FAMILY, FUN & BIG CHANGES! Life with the LeRoys is never boring! Kesley is officially home 🙌, Reese is always up for an adventure, Perri keeps us on our toes 😅, and Rhett is determined to land every new trick he can. From family trips to hilarious everyday moments, we’re sharing the laughter, love, and a little chaos with you every week! Come hang out, be part of the family, and see what happens next! ❤️ WATCH NEXT: • 🎉 SPOILING REESE FOR HER 15TH BIRTHDAY!! 🎉 →    • Spoiling Reese For Her 15th Birthday | The...   CHECK OUT THESE FUN VIDEOS: ‪@TheLeRoys‬ • WE SURPRISED THE KIDS WITH A NEW ROOM MAKEOVER! ‪@ReesePaigeLeRoy‬ • A DAY IN MY LIFE AS A 15 YEAR OLD ‪@RhettsWorld‬ • LEARNING A DOUBLE BACKFLIP!! (FAILS & WINS!) ‪@PerriBrielle‬ • SNEAKING INTO MY SISTER’S ROOM!! WATCH MORE FROM US: ‪@TheLeRoys‬ ‪@ReesePaigeLeRoy‬ ‪@RhettsWorld‬ ‪@PerriBrielle‬ ‪@KesleyJade‬ 🛍️ SHOP KESLEY JADE CLOTHING!! https://www.kesleyjade.com/ 📅 NEW VIDEOS EVERY WEEK! We're just sharing life as it happens — the highs, the chaos, the surprises, and the behind-the-scenes moments you don't see anywhere else. From makeovers to real talk, we’re here for it all. And yes... Kesley’s coming home soon 😭 WHO’S WHO: SHANNA CORY KESLEY — 21 RHETT — 17 REESE — 15 PERRI — 14 🐶 Lucy & Bailey #TheLeRoys #summer2025 #vlogstyle For Collaborations (business inquiries ONLY): 📧 Contact us: theleroys@famfluence.com ✨ SHOP MY LINKS ✨ 🛍️ Shop My Looks: [The LeRoys Shop](https://www.shopltk.com/explore/The.L...) 👗 Kesley Jade Collections - NEW WEEKLY DROPS: [Shop Here](https://kesleyjade.com) Check out our favorite brands! 🛒 LOLA BLANKETS use CODE: LEROY35 https://lolablankets.com/?srsltid=Afm... https://cleansimpleeats.com Code: LEROYS Hydrojug affiliate: CODE: SHANNA10 https://www.thehydrojug.com?dt_id=239... ACTA: CODE: LEROY https://checkout.actawear.com/LEROY Milkstain: CODE: LEROY15 https://milkstainapparel.com/LEROY15 ELEV8: Code SHANNA https://elev8-foods.com/?ref=SHANNA Wallicases Code Leroy :https://wallicases.com/?rstr=43317 Better days Code LEROY :https://betterdaysco.com/?sca_ref=951... Shop Andi: USE CODE- leroys https://www.shopandi.com/?ref=7gxM0BB... Flutter habit lashes: Code Leroyshanna https://www.flutterhabit.com/?rfsn=58... Babe Lash: Code LEROYS https://babelash.com/discount/LEROYS?​. https://cleansimpleeats.com Code: LEROYS Crowded table: CODE: LEROY https://thecrowdedtableco.com/?sca_re... 🛏️ Beddy's Bedding: Use Code Leroy to save 20%! [Shop Beddy’s](http://www.beddys.com/discount/LEROY?) Rockwall candle: THELEROYS https://rockwallcandle.com/THELEROYS 🎥 Amazon Store - Check out what we love! [Our Amazon Store](https://www.amazon.com/shop/theleroys...) Follow us on social media for more fun updates! 📱 📸 Instagram: [@The.Leroys](  / the.leroys  ) 👦 Daddy Coco: [@daddy_coco1](  / daddy_coco1  ) 👩‍🦰 Shanna's Instagram: [@ShannaLeRoy](  / shannaleroy  ) 👧 Kesley’s Instagram: [@Kesley_Leroy](  / kesley_leroy  ) 👦 Rhett's Instagram [@Rhett_leroy](  / rhett_leroy  ) 👧 Reese's Instagram [@reese.paige.leroy](  / reese.paige.leroy  ) 👧 Perri's Instagram [@_perri_leroy_ ](  / _perri_leroy_  ) 📘 Facebook: [The LeRoys Vlogs](  / theleroysvlogs  ) 🐦 Twitter: [@TheLeRoyspage](  / theleroyspage  ) 🎵 TikTok: [@_the.leroys_](https://www.tiktok.com/@_the.leroys_?...) Watch Our Angel in Heaven's Story 💫 💖 Angel in Heaven Story: [Watch Here](https://bit.ly/2CJ2M60) 🎂 Angel in Heaven Birthday: [Watch Here](https://bit.ly/2S2USOT) 🌸 Angel in Heaven Cemetery: [Watch Here](https://bit.ly/2HBIkd7)

Influencer bio

🎉 Welcome to The LeRoys Channel! 🎉 We love sharing bits and pieces of our life and bringing a smile to your face. ❤️ Meet our kiddos: 👩‍🦰 Kesley - 21 👦 Logan - 18 (angel in heaven) 👦 Rhett - 17 👧 Reese - 15 👧 Perri - 14 For Collaborations (business inquiries ONLY): 📧 Contact us: theleroys@famfluence.com Mailing Address: 📬 The LeRoys 1881 W Traverse Pkwy Ste E 259 Lehi, UT 84043 Follow us on social media for more fun updates! 📱 📸 Instagram: [@The.Leroys](https://www.instagram.com/the.leroys/) 👩‍🦰 Shanna's Instagram: [@ShannaLeRoy](https://www.instagram.com/shannaleroy/) 👧 Kesley’s Instagram: [@Kesley_Leroy](https://www.instagram.com/kesley_leroy/) 👦 Daddy Coco: [@daddy_coco1](https://www.instagram.com/daddy_coco1/) 📘 Facebook: [The LeRoys Vlogs](https://m.facebook.com/TheLeRoysVlogs) 🐦 Twitter: [@TheLeRoyspage](https://twitter.com/TheLeRoyspage) 🎵 TikTok: [@_the.leroys_](https://www.tiktok.com/@_the.leroys_?lang=en)

Collaboration metrics

Post views 204.5k

Post EMV $6.6k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51.6% of partnerships featuring creators averaging <1K views, Babe Original's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

h.lobkovich x Babe Original

h.lobkovich

@h.lobkovich

23 Jan, 26

744.6k

28.3k

[...] #lashserum #eyelashestutorial @Babe Original

Influencer bio

Michigan 💌 Hair, Makeup, Clothes, TT Shop Hlobkovich@gmail.com

Collaboration metrics

Post views 744.6k

Post EMV $16.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.1k avg views/post):

jael_lobo17 x Babe Original

jael_lobo17

@jael_lobo17

25 Aug, 25

4.5k

289

[...] day, no matter how busy things get. Babe Original always comes with me. @Babe Original [...]

Influencer bio

Lifestyle | beauty | vlog @CelsiusOfficial Ambassador jaellobobusiness@gmail.com

Collaboration metrics

Post views 4.5k

Post EMV $104

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Babe Original's repeat partnerships

xoxomabes x Babe Original

xoxomabes

@xoxomabes

01 Feb, 26

3.2k

49

[...] me…she always gets me🩵 @Babe Original #lashgrowth #lashseparator [...]

xoxomabes

@xoxomabes

28 Oct, 25

2.4k

11

[...] lip gloss minis are on the @Babe Original website while supplies [...]

xoxomabes

@xoxomabes

02 Jul, 25

675

23

Unleash your LASHES with @Babe Original this is the perfect duo for [...]

lilbethers x Babe Original

lilbethers

@lilbethers

22 Jun, 25

1.6k

22

[...] #LashGrowthJourney @Babe Original #LashGlowUp #PeptidePower [...]

lilbethers

@lilbethers

28 Aug, 25

631

6

[...] for is officially on sale. @Babe Original ##babelash##tiktokshoplabor [...]

lilbethers

@lilbethers

18 May, 25

574

5

[...] Lash Am/Pm Lash serum! @Babe Original #creatorsearchinsights [...]

itsaprilsanders x Babe Original

itsaprilsanders

@itsaprilsanders

21 Apr, 25

2.9M

47.6k

[...] 🙏🏻💗 | forever a fan of @Babe Original lash serum! #babeoriginal [...]

itsaprilsanders

@itsaprilsanders

17 Nov, 25

1.1M

9.3k

[...] best lash serum ever!! 😘 @Babe Original #babeoriginal #babelash [...]

itsaprilsanders

@itsaprilsanders

23 May, 25

90k

751

[...] #lashserumresults #babeoriginal #babeoriginallashserum [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.3%)
• Brazil (3.8%)
• Canada (3.1%)

Here is another example of Babe Original collaborating with an influencer in United States.

itsaprilsanders x Babe Original

itsaprilsanders

@itsaprilsanders

21 Apr, 25

2.9M

47.6k

[...] lashes 🙏🏻💗 | forever a fan of @Babe Original lash serum! #babeoriginal #lashserum [...]

Babe Original's influencer activity vs. related brands

Babe Original competes closely with UKLASH and Grande Cosmetics in lash and growth-focused beauty products where before/after content is central. They target overlapping audiences seeking visible results through creator testimonials.

Total influencer content

UKLASH leads with 2.6k sponsored posts, significantly outpacing Grande Cosmetics (1.7k posts) and Babe Original (1.4k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. UKLASH has nearly twice as many total posts as Babe Original and notably more than Grande Cosmetics.

By social platform

Among these brands, UKLASH leads on Instagram and TikTok and Grande Cosmetics leads on YouTube. The gap is most notable on TikTok, with UKLASH at 2.4k, Grande Cosmetics at 1.6k, Babe Original at 1.3k posts. Babe Original's activity is particularly concentrated on TikTok. On TikTok, UKLASH has nearly twice as many posts as Babe Original and more than Grande Cosmetics.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 52.2%), Spain (77 posts, 3%), suggesting a Europe focus, while Babe Original leads in United States with 1.1k posts (77.8%), while Grande Cosmetics leads in Brazil with 57 posts (3.4%). Looking at United Kingdom specifically, the split is UKLASH at 1.3k posts (52.2%), Grande Cosmetics at 120 posts (7.2%), Babe Original at 73 posts (5.3%). Babe Original's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.