Babe Original Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by Babe Original over the last 12 months.

This report breaks down where & how Babe Original invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Babe Original, see here: Babe Original influencers.

Influencer activity throughout the year

Babe Original's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Babe Original's influencer output appears relatively consistent throughout the year, averaging about 325 sponsored posts per month. January recorded the highest volume at 428 posts (32% above average), while June was the quietest at 196 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Babe Original's sponsored influencer collaborations break down by social platform:

• TikTok: 3.5k posts (89.4%)
• Instagram: 384 posts (9.8%)
• YouTube: 30 posts (0.8%)

TikTok influencer marketing is a clear focus for Babe Original.

Here are 3 examples of Babe Original's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ken_mcclellan_ x Babe Original

ken_mcclellan_

@ken_mcclellan_

19 Aug, 25

1.2M

3.1k

[...] this is it!! The key?? Lash Serum!!! @babeoriginal #eyelashroutine #mascara #babepartner [...]

Influencer bio

📍UT • your go-to hair girlie putting the beauty in routine🤝🏻 Mama 🩷 fashion finds! TikTok: kennarwood ✉️: kenna@underscoretalent.com links below 👇🏻

Collaboration metrics

Post views1.2M

Post EMV $35.5k

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friendlyyara x Babe Original

friendlyyara

@friendlyyara

02 Nov, 25

3.3M

8.4k

basically the perfect gift 🎁 @Babe Original #BabeOriginalAmbassador #babeoriginal [...]

Influencer bio

just a girl living life (barely) 25 🇪🇬 📧:yara.nabil.mahmoud@gmail.com

Collaboration metrics

Post views3.3M

Post EMV $66.4k

More influencer data

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TheLeRoys x Babe Original

TheLeRoys

@TheLeRoys

02 Feb, 26

97k

2.1k

Skip the rental counter and hit the road faster. ​​Thanks to Turo for sponsoring today's adventure! Head to to rent through Turo! For Collaborations (business inquiries ONLY): 📧 Contact us: theleroys@famfluence.com ✨ SHOP MY LINKS ✨ 🛍️ Shop My Looks: [The LeRoys Shop] ShopMy: LTK: 🛍️ SHOP KESLEY JADE CLOTHING!! Check out our favorite brands! 🛒 LOLA BLANKETS use CODE: LEROY35 Minky couture blankets CODE THELEROYS Hydrojug : CODE: SHANNA10 ACTA: CODE: LEROY Milkstain: CODE: LEROY15 ELEV8: Code SHANNA Wallicases Code Leroy : Better days Code LEROY : Shop Andi: USE CODE- leroys Mine and Kesley's lashes. We do the Flirt Flutter habit lashes : Code: SHANLEROY10 Babe Lash: Code LEROYS Carawayhome: Code: Leroys Mentionables: Code SHANNA10 Shine cosmetics: code LEROYS Clean Monday meals: CODE SHANNALEROY Tenalovesgod CODE LEROYS Oris health CODE SHANNA CA. Fresh HOME CODE LEROYS Crowded table: CODE: LEROY 🛏️ Beddy's Bedding: Use Code Leroy to save 20%! [Shop Beddy’s]( Rockwall candle: THELEROYS Code: LEROYS 🎥 Amazon Store - Check out what we love! [Our Amazon Store]( Follow us on social media for more fun updates! 📱 📸 Instagram: [@The.Leroys]( / the.leroys ) 👦 Daddy Coco: [@daddy_coco1]( / daddy_coco1 ) 👩‍🦰 Shanna's Instagram: [@ShannaLeRoy]( / shannaleroy ) 👧 Kesley’s Instagram: [@Kesley_Leroy]( / kesley_leroy ) 👦 Rhett's Instagram [@Rhett_leroy]( / rhett_leroy ) 👧 Reese's Instagram [@reese.paige.leroy]( / reese.paige.leroy ) 👧 Perri's Instagram [@_perri_leroy_ ]( / _perri_leroy_ ) 📘 Facebook: [The LeRoys Vlogs]( / theleroysvlogs ) 🐦 Twitter: [@TheLeRoyspage]( / theleroyspage ) 🎵 TikTok: [@_the.leroys_]( Watch Our Angel in Heaven's Story 💫 💖 Angel in Heaven Story: [Watch Here]( 🎂 Angel in Heaven Birthday: [Watch Here]( 🌸 Angel in Heaven Cemetery: [Watch Here](

Influencer bio

Welcome to The LeRoys! We’re a family of 7 sharing our everyday life through vlogs, travel, cheer, challenges, big milestones, emotional moments, and lots of chaos along the way. From graduations and birthdays to vacations and real-life family moments, we love bringing you along for the journey. Subscribe and become part of our family! 💛 For Collaborations (business inquiries ONLY): 📧 Contact us: theleroys@famfluence.com Follow us on social media for more fun updates! 📱 📸 Instagram: [@The.Leroys](https://www.instagram.com/the.leroys/) 👩‍🦰 Shanna's Instagram: [@ShannaLeRoy](https://www.instagram.com/shannaleroy/) 👧 Kesley’s Instagram: [@Kesley_Leroy](https://www.instagram.com/kesley_leroy/) 👦 Daddy Coco: [@daddy_coco1](https://www.instagram.com/daddy_coco1/) 📘 Facebook: [The LeRoys Vlogs](https://m.facebook.com/TheLeRoysVlogs) 🐦 Twitter: [@TheLeRoyspage](https://twitter.com/TheLeRoyspage) 🎵 TikTok: [@_the.leroys_](https://www.tiktok.com/@_the.leroys_?lang=en)

Collaboration metrics

Post views97.0k

Post EMV $3.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 42.9% of partnerships featuring creators averaging <1K views, Babe Original's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (671.5k avg views/post):

averyywoods x Babe Original

averyywoods

@averyywoods

02 Mar, 26

858.7k

84.4k

[...] Easter basket goodies 🐰 so excited @Babe Original is now available at Target! [...]

Influencer bio

from scrubs to socials @cheerswithavery teamavery@smithsaint.com

Collaboration metrics

Post views858.7k

Post EMV $21.4k

More influencer data

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And here is another example with a smaller creator on TikTok (9.2k avg views/post):

amira.majabah x Babe Original

amira.majabah

@amira.majabah

06 Nov, 25

15.9k

204

[...] are thriving lately ✨ thank you @Babe Original 🩶 #babelash #fypシ #lashserum [...]

Influencer bio

Just my life, unfiltered 💫 Beauty | Skin | Travel nurse 💌: amira.businesshq@gmail.com

Collaboration metrics

Post views15.9k

Post EMV $328

More influencer data

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Babe Original's repeat partnerships

giftofgab.xo x Babe Original

giftofgab.xo

@giftofgab.xo

26 Sep, 25

5.9k

83

[...] results! #peptideserum #babeoriginal #lashgrowth [...]

giftofgab.xo

@giftofgab.xo

04 Jul, 25

3.8k

108

[...] #spotlightfinds #babeoriginal @Babe Original

giftofgab.xo

@giftofgab.xo

25 Dec, 25

3.8k

27

[...] — stop skipping this. Babe Original Nourishing Lip Mask Minis [...]

xoxomabes x Babe Original

xoxomabes

@xoxomabes

12 Feb, 26

4.7k

33

Lushes lashes using @Babe Original Essential Lash Serum🩵 [...]

xoxomabes

@xoxomabes

16 Feb, 26

4.3k

140

Only @Babe Original will do!💗#babelash [...]

xoxomabes

@xoxomabes

01 Feb, 26

3.2k

49

[...] me…she always gets me🩵 @Babe Original #lashgrowth #lashseparator [...]

shoptess x Babe Original

shoptess

@shoptess

12 Jul, 25

966.7k

11.3k

[...] sale is ending #babelash #babeoriginal #dealsforyoudays [...]

shoptess

@shoptess

25 Nov, 25

964.9k

6.5k

[...] the same mistake as me. @Babe Original #bfcm #lashserum #babelash [...]

shoptess

@shoptess

04 May, 26

280.5k

1.4k

[...] #lashserum #lashgrowth #babeoriginal #ttspringbeauty @Babe [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.6%)
• Brazil (3.4%)
• Canada (3.1%)

Here is another example of Babe Original collaborating with an influencer in United States.

maddog.eppe x Babe Original

maddog.eppe

@maddog.eppe

16 Sep, 25

2.8M

76.1k

[...] #eyelashes #beauty #eyelashserum @Babe Original

Babe Original's influencer activity vs. related brands

Babe Original competes closely with UKLASH and Grande Cosmetics in lash and brow enhancement, where progress updates, routine content, and creator testimonials are key conversion drivers.

Total influencer content

UKLASH leads with 7.2k sponsored posts, significantly outpacing Babe Original (3.9k posts) and Grande Cosmetics (3.7k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. UKLASH has nearly double the total posts of Babe Original and Grande Cosmetics.

By social platform

Babe Original leads on YouTube, while UKLASH has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with UKLASH at 6.5k, Babe Original at 3.5k, Grande Cosmetics at 3.3k posts. Babe Original's activity is particularly concentrated on TikTok. UKLASH has far more posts on TikTok than Babe Original and Grande Cosmetics.

By geographical market

UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.2k posts, 44.3%), Spain (1k posts, 14.3%), suggesting a Europe focus, while Babe Original leads in United States with 3k posts (77.9%), while Grande Cosmetics leads in Brazil with 178 posts (4.8%). Looking at United Kingdom specifically, the split is UKLASH at 3.2k posts (44.3%), Grande Cosmetics at 222 posts (6%), Babe Original at 219 posts (5.6%). Babe Original's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.