Babe Original Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.2k pieces of influencer content sponsored by Babe Original over the last 12 months.

This report breaks down where & how Babe Original invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Babe Original, see here: Babe Original influencers.

Influencer activity throughout the year

Babe Original's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Babe Original's influencer output appears relatively consistent throughout the year, averaging about 345 sponsored posts per month. January recorded the highest volume at 432 posts (25% above average), while February was the quietest at 248 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Babe Original's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (89.5%)
• Instagram: 403 posts (9.7%)
• YouTube: 33 posts (0.8%)

TikTok influencer marketing is a clear focus for Babe Original.

Here are 3 examples of Babe Original's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.7% of partnerships featuring creators averaging <1K views, Babe Original's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (671.5k avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

Babe Original's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.3%)
• Brazil (4.1%)
• Canada (3.2%)

Here is another example of Babe Original collaborating with an influencer in United States.

Babe Original's influencer activity vs. related brands

Babe Original competes in lash and brow enhancement, where UKLASH and Lilly Lashes target similar beauty buyers and rely on result-oriented influencer demonstrations and routines.

Total influencer content

UKLASH leads with 5.4k sponsored posts, notably outpacing Babe Original (4.2k posts) and Lilly Lashes (3.8k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Lilly Lashes leads on Instagram and YouTube and UKLASH leads on TikTok. The gap is most notable on TikTok, with UKLASH at 4.9k, Babe Original at 3.7k, Lilly Lashes at 2.8k posts. Babe Original's activity is particularly concentrated on TikTok. On YouTube, Lilly Lashes has multiple times more posts than Babe Original and UKLASH.

By geographical market

Babe Original leads in United States with 3.3k posts (78.2%), while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 44%), Spain (776 posts, 14.4%), suggesting a Europe focus, while Lilly Lashes leads in Brazil with 181 posts (4.8%). Looking at United States specifically, the split is Babe Original at 3.3k posts (78.2%), Lilly Lashes at 2.5k posts (66.9%), UKLASH at 938 posts (17.4%). Babe Original's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.