Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Babe Original Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 2,664 sponsored posts from Babe Original across TikTok, Instagram and YouTube over the last 12 months.
See where Babe Original invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, January was 52.3% more active in terms of posting frequency.
Social platforms breakdown
Where Babe Original's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Babe Original's accounts
TikTok2.6k
Instagram69
YouTube15
Content format by platform
Share of all sponsored posts.
Instagram · Reels
2.5%
Instagram · Feed Posts
0.1%
TikTok · Posts
96.8%
YouTube · Long-form
0.6%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
2.5%
Instagram · Feed Posts
0.1%
TikTok · Posts
96.8%
YouTube · Long-form
0.6%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Babe Original's sponsored posts perform
Reach and engagement across all 2,664 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
13.6K
Average views per post
773
Median views per post
35.9M
Total views
$817K
Estimated media value
4.7%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@friendlyyaraView on TikTok ↗
basically the perfect gift 🎁 @Babe Original #BabeOriginalAmbassador #babeoriginal [...]
3.3M Post views
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@miadelucaView on TikTok ↗
How cute are these new @Babe Original holiday sets!! Both are perfect for [...]
2.7M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@itsaprilsandersView on TikTok ↗
[...] just the best lash serum ever!! 😘 @Babe Original #babeoriginal #babelash [...]
1.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Babe Original works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Babe Original's influencers by average views per post
Share of the 1,135 creators in this dataset
<1K
54.9%
1K-5K
27.1%
5K-10K
5.5%
10K-50K
7.6%
50K-100K
2.4%
100K-500K
2.0%
500K+
0.5%
Top influencers Babe Original works with
Babe Original's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@friendlyyaraTikTok13.3M
2
@miadelucaTikTok22.7M
3
@itsaprilsandersTikTok112.5M
4
@shoptessTikTok422.3M
5
@rileyrehlYouTube101.2M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Babe Original works with creators once, or builds an ongoing roster.
Repeat creators make up 23.8% of Babe Original's creator network and generate 58.6% of total reach. The charts below show how often those partnerships recur and how much of Babe Original's audience reach they account for.
Repeat creators make up 23.8% of Babe Original's creator network and generate 58.6% of total reach. The charts below show how often those partnerships recur and how much of Babe Original's audience reach they account for.
One-off vs. repeat creators
Share of 1,144 creators
Months active
Repeat creators only
2 months
62.1%
3 months
18.4%
4+ months
19.5%
Repeat partnerships at a glance
58.6%
of total reach comes from repeat creators
6.1
average posts per repeat creator
12 months
longest running partnership
Creators Babe Original works with repeatedly
@shoptessView on TikTok ↗
Don’t make the same mistake as me. @Babe Original #bfcm #lashserum #babelash [...]
964.9K Post views
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@oahufavesView on TikTok ↗
Replying to @Eliana here you go girl! @Babe Original is my go to and I will never stop it [...]
256.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@xoxomabesView on TikTok ↗
[...] sensitive skin, rosacea prone skin. @Babe Original #makeupreviews #beautytok #matureskin [...]
10.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Babe Original's most loyal creators
@shoptess
Months active12
Posts42
Total engagement18.7K
@oahufaves
Months active11
Posts126
Total engagement11.6K
@xoxomabes
Months active11
Posts97
Total engagement2.4K
Geographical breakdown
The markets where Babe Original's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and United Kingdom lead at 98.7% and 1.3%.
Sponsored posts by creator location
Top 2 markets
United States
98.7%
United Kingdom
1.3%
Babe Original vs. related brands
How Babe Original's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Babe Original vs. related brands
6.3K posts
4.1K posts
2.7K posts
Frequently asked questions
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