Babe Original Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.7k pieces of influencer content sponsored by Babe Original over the last 12 months.

This report breaks down where & how Babe Original invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Babe Original, see here: Babe Original influencers.

Influencer activity throughout the year

Babe Original's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Babe Original's influencer output appears relatively consistent throughout the year, averaging about 309 sponsored posts per month. January recorded the highest volume at 428 posts (39% above average), while July was the quietest at 160 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Babe Original's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (89%)
• Instagram: 378 posts (10.2%)
• YouTube: 33 posts (0.9%)

TikTok influencer marketing is a clear focus for Babe Original.

Here are 3 examples of Babe Original's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ken_mcclellan_ x Babe Original

ken_mcclellan_

@ken_mcclellan_

19 Aug, 25

1.2M

3.1k

[...] this is it!! The key?? Lash Serum!!! @babeoriginal #eyelashroutine #mascara #babepartner [...]

Influencer bio

📍UT • your go-to hair girlie putting the beauty in routine🤝🏻 Mama 🩷 fashion finds! TikTok: kennarwood ✉️: kenna@underscoretalent.com links below 👇🏻

Collaboration metrics

Post views1.2M

Post EMV $35.5k

More influencer data

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h.lobkovich x Babe Original

h.lobkovich

@h.lobkovich

15 Sep, 25

4.7M

58.3k

@Babe Original

Influencer bio

michigan lifestyle, hair, hauls, makeup <3 collabs ✉️ Hlobkovich@gmail.com

Collaboration metrics

Post views4.7M

Post EMV $96.9k

More influencer data

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rileyrehl x Babe Original

rileyrehl

@rileyrehl

31 Jul, 26

364.4k

14.6k

To get the best insights into your sleep go to to get a 1 month free trial + a 5.0 band! Thank you WHOOP for sponsoring today's video ILY Getting good sleep is life changing! Hopefully this video gave you some good tips to get your sleep in check. Instagram: TikTok: https: Podcast Channel: Affiliate Links: Noteability Pro: Notability Pro: (code: RILEYNB) Runna (code RILEY for 2 weeks free): Lash Serum (code RILEYREHL10): ShopMy: LTK: My Gear: Where I get my music: If you’re also working on becoming the best version of yourself, I’d love to have you here! Subscribe for more challenges and personal growth experiments! The process is the point ⋆˙⟡ sub count: 412,045

Influencer bio

If you’re working on becoming your best self, you’re in the right place ⋆˙⟡

Collaboration metrics

Post views364.4k

Post EMV $12.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 43.7% of partnerships featuring creators averaging <1K views, Babe Original's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (671.5k avg views/post):

averyywoods x Babe Original

averyywoods

@averyywoods

02 Mar, 26

858.7k

84.4k

[...] Easter basket goodies 🐰 so excited @Babe Original is now available at Target! [...]

Influencer bio

from scrubs to socials @cheerswithavery teamavery@smithsaint.com

Collaboration metrics

Post views858.7k

Post EMV $21.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

adelynfisher x Babe Original

adelynfisher

@adelynfisher

16 Oct, 25

85.5k

237

holy grail. changed my life @Babe Original

Influencer bio

•JESUS ✝️ •Hairstylist/Makeup Artist 💌adfish11@gmail.com

Collaboration metrics

Post views85.5k

Post EMV $1.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Babe Original's repeat partnerships

giftofgab.xo x Babe Original

giftofgab.xo

@giftofgab.xo

26 Sep, 25

5.9k

83

[...] results! #peptideserum #babeoriginal #lashgrowth [...]

giftofgab.xo

@giftofgab.xo

25 Dec, 25

3.8k

27

[...] — stop skipping this. Babe Original Nourishing Lip Mask Minis [...]

giftofgab.xo

@giftofgab.xo

10 May, 26

3.3k

34

[...] knowledge for the day😘 #babeoriginal #babelash #lashestutorial [...]

xoxomabes x Babe Original

xoxomabes

@xoxomabes

12 Feb, 26

4.7k

33

Lushes lashes using @Babe Original Essential Lash Serum🩵 [...]

xoxomabes

@xoxomabes

16 Feb, 26

4.3k

140

Only @Babe Original will do!💗#babelash [...]

xoxomabes

@xoxomabes

01 Feb, 26

3.2k

49

[...] me…she always gets me🩵 @Babe Original #lashgrowth #lashseparator [...]

shoptess x Babe Original

shoptess

@shoptess

25 Nov, 25

964.9k

6.5k

[...] the same mistake as me. @Babe Original #bfcm #lashserum #babelash [...]

shoptess

@shoptess

04 May, 26

327.5k

1.8k

[...] #lashserum #lashgrowth #babeoriginal #ttspringbeauty @Babe [...]

shoptess

@shoptess

02 Sep, 25

108.8k

410

[...] this person did! #babelash #babeoriginal #dealsforyoudays [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.5%)
• Canada (3.2%)
• Brazil (2.7%)

Here is another example of Babe Original collaborating with an influencer in United States.

friendlyyara x Babe Original

friendlyyara

@friendlyyara

02 Nov, 25

3.3M

8.4k

basically the perfect gift 🎁 @Babe Original #BabeOriginalAmbassador #babeoriginal [...]

Babe Original's influencer activity vs. related brands

Babe Original competes with Glamnetic and UKLASH in lash and eye-area beauty products where results are instantly demonstrable. Their influencer strategies often revolve around application tutorials, close-up before/afters, and routine integrations.

Total influencer content

Glamnetic leads with 21k sponsored posts, significantly outpacing UKLASH (7.5k posts) and Babe Original (3.7k posts). Across all three brands, the average volume is 10.7k posts, indicating mature, scaled influencer programs. Glamnetic has many more total posts than Babe Original and UKLASH.

By social platform

Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 18.9k, UKLASH at 6.8k, Babe Original at 3.3k posts. Babe Original's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, Glamnetic has many more posts than Babe Original and UKLASH.

By geographical market

Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 62%), Canada (924 posts, 4.4%), suggesting a North America focus, while UKLASH has the highest estimated sponsored-post volume in United Kingdom (3.1k posts, 41.8%), Spain (939 posts, 12.5%), suggesting a Europe focus. Looking at United States specifically, the split is Glamnetic at 13k posts (62%), Babe Original at 3k posts (79.8%), UKLASH at 1.5k posts (20.6%).