Babe Original Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Babe Original over the last 12 months.
This report breaks down where & how Babe Original invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Babe Original, see here: Babe Original influencers.
Influencer activity throughout the year
Babe Original's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Babe Original's influencer activity by month
Number of sponsored posts
Babe Original's influencer output appears relatively consistent throughout the year, averaging about 327 sponsored posts per month. January recorded the highest volume at 425 posts (30% above average), while April was the quietest at 148 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Babe Original's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (89.7%)
- Instagram: 389 posts (9.9%)
- YouTube: 16 posts (0.4%)
Babe Original's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Babe Original.
Here are 2 examples of Babe Original's recent sponsored collaborations (one each for Instagram, TikTok).
ken_mcclellan_ x Babe Original
![Instagram post by @ken_mcclellan_ for Babe Original. Caption reads: [...] this is it!! The key?? Lash Serum!!!....](https://images.od.modash.io/02d4dda16dbe72a15ec7a15febd0a9ad8d4bcbe3)
Influencer bio
📍UT • hair & beauty • life • clothes! Mama 🩷 TikTok: kennarwood ✉️: kenna@underscoretalent.com links below 👇🏻
Collaboration metrics
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friendlyyara x Babe Original
Influencer bio
just a girl living life (barely) 25 🇪🇬 📧:yara.nabil.mahmoud@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.9%
- Carousels: 7.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Babe Original are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Babe Original's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.4% of partnerships featuring creators averaging <1K views, Babe Original's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (671.5k avg views/post):
averyywoods x Babe Original
![TikTok post by @averyywoods for Babe Original. Caption reads: [...] Easter basket goodies 🐰 so excited @Babe....](https://images.od.modash.io/9875ed606b17317857a735952c0366286540595b)
Influencer bio
from scrubs to socials @cheerswithavery teamavery@smithsaint.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
sierra__s x Babe Original
![TikTok post by @sierra__s for Babe Original. Caption reads: [...] #lashgrowth #lashgoals @Babe Original.](https://images.od.modash.io/bb3b98497012bc69a6057d1287cf60311864e9a8)
Influencer bio
🎀 sierraspiegel01@gmail.com ig: sierraa__s
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Babe Original's repeat partnerships
Out of 1.6k unique influencers in our dataset, 167 of them (11%) posted content for Babe Original in 3 or more separate calendar months. The most consistent partner is @giftofgab.xo, who has collaborated across 11 months with 191 total posts. @giftofgab.xo alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Babe Original's repeat influencer partnerships, with links to the sponsored content.
giftofgab.xo x Babe Original
![TikTok post by @giftofgab.xo for Babe Original. Caption reads: [...] results! #peptideserum #babeoriginal....](https://images.od.modash.io/61ae7661efa350212e7b4cd1921c57f4d130bfc0)
![TikTok post by @giftofgab.xo for Babe Original. Caption reads: [...] #spotlightfinds #babeoriginal @Babe Original.](https://images.od.modash.io/f641e7c18f03b8f58ab1975d5b74e5873aa22e6f)
![TikTok post by @giftofgab.xo for Babe Original. Caption reads: [...] — stop skipping this. Babe Original....](https://images.od.modash.io/0c266e06edf1246b910e3f5fa428c90ceb852249)
h.lobkovich x Babe Original
![TikTok post by @h.lobkovich for Babe Original. Caption reads: [...] #eyelashestutorial @Babe Original.](https://images.od.modash.io/a9dfc285c2a1e4b00a0823841fee4636842bb99c)
xoxomabes x Babe Original
![TikTok post by @xoxomabes for Babe Original. Caption reads: Only @Babe Original will do!💗#babelash [...].](https://images.od.modash.io/b03bab76e93817689308b79a9788c8b1bbb40c93)
![TikTok post by @xoxomabes for Babe Original. Caption reads: [...] me…she always gets me🩵 @Babe Original....](https://images.od.modash.io/2f6372ad86f0e94069d48b23e65b7f1fbd31b5a3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Babe Original had the most influencer activity. 78.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.5%)
- Brazil (4.5%)
- Canada (3.1%)
Babe Original's influencer activity by market
Here is another example of Babe Original collaborating with an influencer in United States.
maddog.eppe x Babe Original
![TikTok post by @maddog.eppe for Babe Original. Caption reads: [...] #eyelashes #beauty #eyelashserum @Babe....](https://images.od.modash.io/c97d5da06c7dbe1bdbc26162a3ebf14f88d29eb8)
Babe Original's influencer activity vs. related brands
Babe Original competes with UKLASH and Lilly Lashes in the lash-focused beauty category where before/after proof and routine content are key. Their influencer strategies commonly revolve around transformations, creator codes, and repeat-purchase education.
Total influencer content
Babe Original vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
UKLASH leads with 6k sponsored posts, significantly outpacing Babe Original (3.9k posts) and Lilly Lashes (3.7k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.
By social platform
Babe Original vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Lilly Lashes leads on Instagram and YouTube and UKLASH leads on TikTok. The gap is most notable on TikTok, with UKLASH at 5.5k, Babe Original at 3.5k, Lilly Lashes at 2.9k posts. Babe Original's activity is particularly concentrated on TikTok. On YouTube, Lilly Lashes has far more posts than Babe Original and UKLASH.
By geographical market
Babe Original vs. related brands influencer activity (by country)
Estimated sponsored posts in Babe Original's top markets
Babe Original has the highest estimated sponsored-post volume in United States (3.1k posts, 78.4%), Brazil (177 posts, 4.5%), while UKLASH has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 44.9%), Spain (739 posts, 12.3%), suggesting a Europe focus, while Lilly Lashes leads in Canada with 167 posts (4.5%). Looking at United States specifically, the split is Babe Original at 3.1k posts (78.4%), Lilly Lashes at 2.6k posts (69.7%), UKLASH at 1.1k posts (18.7%). Babe Original's strength in United States may indicate a home-market focus, while UKLASH shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- UKLASH's Influencer Marketing Strategy
- Lilly Lashes's Influencer Marketing Strategy
- EMALLA Official's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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