PrettyGarden Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.3k pieces of influencer content sponsored by PrettyGarden over the last 12 months.

This report breaks down where & how PrettyGarden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PrettyGarden, see here: PrettyGarden influencers.

Influencer activity throughout the year

PrettyGarden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PrettyGarden's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1k in December. The peak month, September, reached 1.3k posts, 56% higher than the monthly average of 857.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PrettyGarden's sponsored influencer collaborations break down by social platform:

• TikTok: 10.0k posts (96.9%)
• Instagram: 320 posts (3.1%)

TikTok influencer marketing is a clear focus for PrettyGarden.

Here are 2 examples of PrettyGarden's recent sponsored collaborations (one each for Instagram, TikTok).

ugcozy x PrettyGarden

ugcozy

@ugcozy

05 Oct, 25

102.5k

2.1k

[...] with cozy layers this season 🍂 This PRETTYGARDEN half-zip cropped hoodie is the perfect [...]

Influencer bio

✨ Creator/ Amazon Influencer Brand videos that convert ☁️ home,lifestyle,beauty 📩 ozyugc@hotmail.com 🇨🇳 China Contact:ugcozy.china@outlook.com 🌍 USA

Collaboration metrics

Post views102.5k

Post EMV $3.3k

More influencer data

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_genesisguerra x PrettyGarden

_genesisguerra

@_genesisguerra

06 Jul, 25

10.8M

63.4k

[...] I’m obsessed with these 2 piece sets @PrettyGarden #2pieceset #2piecesets [...]

Influencer bio

God first 🙏🏻 FASHION, BEAUTY, TTSHOP 📧: theguerrafamily.2015@gmail.com

Collaboration metrics

Post views10.8M

Post EMV $219.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65% of partnerships featuring creators averaging <1K views, PrettyGarden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (502.0k avg views/post):

toritotallycares x PrettyGarden

toritotallycares

@toritotallycares

16 Mar, 26

1.5M

3.7k

[...] True to size and does not shrink! @PrettyGarden #summerfashioninspo #summerootd [...]

Influencer bio

SAHM•Southern Gal•Sharing all things favorite fashion finds•

Collaboration metrics

Post views1.5M

Post EMV $30.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

shaleyhutchins x PrettyGarden

shaleyhutchins

@shaleyhutchins

20 Apr, 26

18.7k

35

[...] the bump! I highly recommend the @PrettyGarden sets. The colors are cute, and the [...]

Influencer bio

Wife • Mom of 3 • Living life taylorshaley@yahoo.com

Collaboration metrics

Post views18.7k

Post EMV $376

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PrettyGarden's repeat partnerships

dana_ann2 x PrettyGarden

dana_ann2

@dana_ann2

13 Jul, 25

164.4k

533

[...] from summer to fall! @PrettyGarden #longsleevetee #henleyshirt [...]

dana_ann2

@dana_ann2

10 Jul, 25

124.3k

495

[...] shirt from summer to fall! @PrettyGarden #longsleevetee #henleyshirt [...]

dana_ann2

@dana_ann2

10 Jul, 25

59.6k

166

[...] out stitching details! @PrettyGarden #cardigan #sweater [...]

kim.digital.mompr x PrettyGarden

kim.digital.mompr

@kim.digital.mompr

21 Nov, 25

40.3k

44

[...] #tiktokshopcreatorpicks @PrettyGarden

kim.digital.mompr

@kim.digital.mompr

28 Jan, 26

36.2k

99

[...] #tiktokshopcreatorpicks @PrettyGarden

kim.digital.mompr

@kim.digital.mompr

03 Feb, 26

29.6k

34

[...] #tiktokshopcreatorpicks @PrettyGarden

carolsportsmom x PrettyGarden

carolsportsmom

@carolsportsmom

06 Jan, 26

271.8k

448

[...] #casualtop #over40fashion @PrettyGarden

carolsportsmom

@carolsportsmom

29 Dec, 25

171.7k

314

[...] #over40fashion @PrettyGarden

carolsportsmom

@carolsportsmom

31 Jan, 26

132.7k

228

[...] #waffleknit #longsleevetop @PrettyGarden

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.7%)
• India (5%)
• United Kingdom (3.7%)

Here is another example of PrettyGarden collaborating with an influencer in United States.

lindaannettem x PrettyGarden

lindaannettem

@lindaannettem

14 Jul, 25

5.4M

30.1k

[...] #creatoricons #spotlightfinds @PrettyGarden

PrettyGarden's influencer activity vs. related brands

PrettyGarden competes with Zeagoo and Rihoas in affordable, online women’s fashion with a strong emphasis on dresses and everyday-trend pieces. These brands target similar shoppers and rely on haul/try-on influencer formats.

Total influencer content

PrettyGarden leads with 10.3k sponsored posts, notably outpacing Rihoas (8.5k posts) and Zeagoo (3.1k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. PrettyGarden has more total posts than Zeagoo and Rihoas combined.

By social platform

PrettyGarden leads on TikTok, while Rihoas has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PrettyGarden at 10k, Zeagoo at 1.7k, Rihoas at 1.7k posts. PrettyGarden's activity is particularly concentrated on TikTok. PrettyGarden has far more TikTok posts than Zeagoo and Rihoas.

By geographical market

PrettyGarden has the highest estimated sponsored-post volume in United States (7.7k posts, 74.6%), Canada (587 posts, 5.7%), suggesting a North America focus, while Rihoas has the highest estimated sponsored-post volume in United Kingdom (580 posts, 6.8%), India (537 posts, 6.3%), while Zeagoo has the highest estimated sponsored-post volume in Brazil (229 posts, 7.4%), Italy (226 posts, 7.3%). Looking at United States specifically, the split is PrettyGarden at 7.7k posts (74.6%), Rihoas at 2.3k posts (27.5%), Zeagoo at 1.5k posts (46.9%). PrettyGarden's strength in United States may indicate a home-market focus, while Rihoas shows broader regional investment.