PrettyGarden Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.2k pieces of influencer content sponsored by PrettyGarden over the last 12 months.

This report breaks down where & how PrettyGarden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PrettyGarden, see here: PrettyGarden influencers.

Influencer activity throughout the year

PrettyGarden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PrettyGarden's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1k in December. The peak month, September, reached 1.3k posts, 57% higher than the monthly average of 852.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PrettyGarden's sponsored influencer collaborations break down by social platform:

• TikTok: 9.9k posts (97.1%)
• Instagram: 295 posts (2.9%)

TikTok influencer marketing is a clear focus for PrettyGarden.

Here are 2 examples of PrettyGarden's recent sponsored collaborations (one each for Instagram, TikTok).

ugcozy x PrettyGarden

ugcozy

@ugcozy

05 Oct, 25

102.5k

2.1k

[...] with cozy layers this season 🍂 This PRETTYGARDEN half-zip cropped hoodie is the perfect [...]

Influencer bio

✨UGC with a Cozy Touch| amazoninfluencer ☁️ homedecor,lifestyle,beauty 💄 Collab 📩 ozyUGC@hotmail.com 🇨🇳 China Contact: ugcozy.china@outlook.com 🌍 USA

Collaboration metrics

Post views102.5k

Post EMV $3.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

_genesisguerra x PrettyGarden

_genesisguerra

@_genesisguerra

06 Jul, 25

10.8M

63.4k

[...] I’m obsessed with these 2 piece sets @PrettyGarden #2pieceset #2piecesets [...]

Influencer bio

God first 🙏🏻 FASHION, BEAUTY, TTSHOP 📧: theguerrafamily.2015@gmail.com

Collaboration metrics

Post views10.8M

Post EMV $219.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 63.1% of partnerships featuring creators averaging <1K views, PrettyGarden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (301.9k avg views/post):

toritotallycares x PrettyGarden

toritotallycares

@toritotallycares

16 Mar, 26

899.6k

2.3k

[...] True to size and does not shrink! @PrettyGarden #summerfashioninspo #summerootd [...]

Influencer bio

SAHM•Southern Gal•Sharing all things fashion & home•

Collaboration metrics

Post views899.6k

Post EMV $18.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

itsbrandeeyall x PrettyGarden

itsbrandeeyall

@itsbrandeeyall

16 Nov, 25

18.5k

21

[...] #tiktokshopblackfriday @PrettyGarden

Influencer bio

LOVES JESUS • AND ALL THINGS GIRLY ✝️ 🤠🌴💍💕🧢💄🍬🧴 5'4 138lbs M your virtual shopper 🛒👗

Collaboration metrics

Post views18.5k

Post EMV $371

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PrettyGarden's repeat partnerships

dana_ann2 x PrettyGarden

dana_ann2

@dana_ann2

13 Jul, 25

164.4k

533

[...] from summer to fall! @PrettyGarden #longsleevetee #henleyshirt [...]

dana_ann2

@dana_ann2

10 Jul, 25

124.3k

495

[...] shirt from summer to fall! @PrettyGarden #longsleevetee #henleyshirt [...]

dana_ann2

@dana_ann2

10 Jul, 25

59.6k

166

[...] out stitching details! @PrettyGarden #cardigan #sweater [...]

partyonpowell x PrettyGarden

partyonpowell

@partyonpowell

10 Jun, 25

844.4k

3.6k

Off to the doctor 🫶🏻 @PrettyGarden #prettygardenclothing

partyonpowell

@partyonpowell

25 Jun, 25

90.7k

767

@PrettyGarden literally the most [...]

partyonpowell

@partyonpowell

21 Jun, 25

14.5k

75

@PrettyGarden obsession and I want more [...]

crazywiglady100 x PrettyGarden

crazywiglady100

@crazywiglady100

23 Jul, 25

181.5k

375

[...] to transition into fall. @PrettyGarden #cardigan #sweater [...]

crazywiglady100

@crazywiglady100

20 Jul, 25

33.3k

117

[...] and wear it now and later. @PrettyGarden #cardigan #womensfashion [...]

crazywiglady100

@crazywiglady100

18 Jul, 25

5.1k

13

[...] one before it is gone. @PrettyGarden #sweatshirt #sweaterweather [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (8.1%)
• India (6%)
• United Kingdom (3.8%)

Here is another example of PrettyGarden collaborating with an influencer in United States.

racheljen_ x PrettyGarden

racheljen_

@racheljen_

27 Jun, 25

5M

13.7k

[...] want GET IT WHILE YOU STILL CAN!! @PrettyGarden #prettygardenclothing #matchingset [...]

PrettyGarden's influencer activity vs. related brands

PrettyGarden competes with Zeagoo and Cupshe in affordable, online-driven women’s fashion where try-on hauls and value messaging drive demand. Their influencer strategies overlap around Amazon-style discovery, sizing guidance, and high-volume UGC.

Total influencer content

Cupshe leads with 12.2k sponsored posts, notably outpacing PrettyGarden (10.2k posts) and Zeagoo (2.9k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs. PrettyGarden and Cupshe have similar total post counts, while Zeagoo has several times fewer posts than either brand.

By social platform

PrettyGarden leads on TikTok, while Cupshe has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Cupshe at 4k, Zeagoo at 1.1k, PrettyGarden at 295 posts. PrettyGarden's activity is particularly concentrated on TikTok. On Instagram, Cupshe has several times more posts than PrettyGarden, and PrettyGarden has many more TikTok posts than Cupshe and Zeagoo.

By geographical market

PrettyGarden has the highest estimated sponsored-post volume in United States (7.3k posts, 71.7%), Canada (829 posts, 8.1%), India (614 posts, 6%), suggesting a North America focus, while Cupshe has the highest estimated sponsored-post volume in United Kingdom (903 posts, 7.4%), France (757 posts, 6.2%), suggesting a Europe focus, while Zeagoo has the highest estimated sponsored-post volume in Brazil (198 posts, 6.9%), Italy (193 posts, 6.7%). Looking at United States specifically, the split is PrettyGarden at 7.3k posts (71.7%), Cupshe at 7k posts (57.2%), Zeagoo at 1.4k posts (48.8%). PrettyGarden's strength in United States may indicate a home-market focus, while Zeagoo shows broader regional investment.