We analyzed 10.1k pieces of influencer content sponsored by PrettyGarden over the last 12 months.
This report breaks down where & how PrettyGarden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PrettyGarden, see here: PrettyGarden influencers.
PrettyGarden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PrettyGarden's sponsored post volume appears to trend upward over the 12-month period, rising from 1.2k posts in January to 1k in December. The peak month, September, reached 1.3k posts, 62% higher than the monthly average of 828.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PrettyGarden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PrettyGarden.
Here are 2 examples of PrettyGarden's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
✨UGC with a Cozy Touch| amazoninfluencer ☁️ homedecor,lifestyle,beauty 💄 Collab 📩 ozyUGC@hotmail.com 🇨🇳 China Contact: ugcozy.china@outlook.com 🌍 USA
Collaboration metrics
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Influencer bio
God first 🙏🏻 FASHION, BEAUTY, TTSHOP 📧: theguerrafamily.2015@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers PrettyGarden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 61.1% of partnerships featuring creators averaging <1K views, PrettyGarden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (500.5k avg views/post):
Influencer bio
Collab: 💌 eastenwatson@gmail.com IG- Eastenwatson MY LINKS ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
✨Fashion Live Seller✨ Size Small 36D 5 2" 130lb Based in LA 🫶🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.7k unique influencers in our dataset, 529 of them (19%) posted content for PrettyGarden in 3 or more separate calendar months. The most consistent partner is @shan_elise1, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of PrettyGarden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PrettyGarden had the most influencer activity. 73.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PrettyGarden collaborating with an influencer in United States.
PrettyGarden competes in affordable womenswear with heavy haul culture; Zeagoo overlaps closely in everyday fashion, while Cupshe is a strong adjacent competitor for seasonal wardrobe buying and influencer try-ons.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, significantly outpacing PrettyGarden (10.1k posts) and Zeagoo (3.1k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Cupshe and PrettyGarden have similar total post counts, while Zeagoo has several times fewer posts than either.
Sponsored posts by platform
PrettyGarden leads on TikTok, while Cupshe has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Cupshe at 4.3k, Zeagoo at 1.3k, PrettyGarden at 317 posts. PrettyGarden's activity is particularly concentrated on TikTok. On Instagram, Cupshe has several times more posts than PrettyGarden, and PrettyGarden has several times fewer posts than Zeagoo and Cupshe.
Estimated sponsored posts in PrettyGarden's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while PrettyGarden leads in Canada with 636 posts (6.3%), while Zeagoo has the highest estimated sponsored-post volume in Italy (250 posts, 8.1%), India (234 posts, 7.6%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), PrettyGarden at 7.4k posts (73.1%), Zeagoo at 1.5k posts (48.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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