Ninja Kitchen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 32.5k pieces of influencer content sponsored by Ninja Kitchen over the last 12 months.
This report breaks down where & how Ninja Kitchen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ninja Kitchen, see here: Ninja Kitchen influencers.
Influencer activity throughout the year
Ninja Kitchen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ninja Kitchen's influencer activity by month
Number of sponsored posts
Ninja Kitchen's influencer output appears relatively consistent throughout the year, averaging about 2.7k sponsored posts per month. November recorded the highest volume at 3.8k posts (42% above average), while May was the quietest at 1.2k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ninja Kitchen's sponsored influencer collaborations break down by social platform:
- TikTok: 22.8k posts (70.2%)
- Instagram: 9.7k posts (29.8%)
Ninja Kitchen's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ninja Kitchen.
Here are 2 examples of Ninja Kitchen's recent sponsored collaborations (one each for Instagram, TikTok).
thegoddessboys x Ninja Kitchen
![Instagram post by @thegoddessboys for Ninja Kitchen. Caption reads: [...] Soda Creamsicle Slushi Featuring the....](https://images.od.modash.io/bae69a8186017a2da9181e62d78896c1f96ae637)
Influencer bio
✨ The Goddess Boys ✨ @beingadp & @rjchumbley @next 📍CA & NY
Collaboration metrics
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roy_mccarty x Ninja Kitchen
![TikTok post by @roy_mccarty for Ninja Kitchen. Caption reads: [...] #tiktokshopcreatorpicks @Ninja Kitchen.](https://images.od.modash.io/7268c28cd2fe50d2a71957367dffb36f3fc3d1fd)
Influencer bio
Roy McCarty Jr Husband, Dad, Grandpa & Family man. Backup accounts @Roy’s Real Reviews 2 and @Roy’s Real Talk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ninja Kitchen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ninja Kitchen's influencers average views (TikTok)
Based on each influencer's average views per post
Ninja Kitchen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.8M avg views/post):
krystianatiana x Ninja Kitchen
![TikTok post by @krystianatiana for Ninja Kitchen. Caption reads: [...] thirst is real. Good thing I have my @Ninja....](https://images.od.modash.io/67080ce3866c7053ecabafc405e89f08710086e3)
Influencer bio
Find me on IG: krystiana Krystianateam@caa.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ari.mendoza x Ninja Kitchen
Influencer bio
Ari ✨ Creadora de contenido | Belleza & Lifestyle Mamá orgullosa de 2 atletas ⚾️🤍🏐 Collab - 📧 arismendz@outlook.com 📍 PR
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ninja Kitchen's repeat partnerships
Out of 13.5k unique influencers in our dataset, 1.1k of them (8%) posted content for Ninja Kitchen in 3 or more separate calendar months. The most consistent partner is @sharkninjaph, who has collaborated across 12 months with 344 total posts.
Here are 3 examples of Ninja Kitchen's repeat influencer partnerships, with links to the sponsored content.
sharkninjaph x Ninja Kitchen
![Instagram post by @sharkninjaph for Ninja Kitchen. Caption reads: [...] using the link in our bio! #NinjaKitchenPH....](https://images.od.modash.io/2a08d779f43de1282fb1c219f037d187efdffbf8)
![Instagram post by @sharkninjaph for Ninja Kitchen. Caption reads: [...] using the link in our bio! #NinjaKitchenPH....](https://images.od.modash.io/7a18592ce5661c3442faed227b5f4002b6eac244)
![Instagram post by @sharkninjaph for Ninja Kitchen. Caption reads: [...] CRISPi! @sharkninjaph @ninjakitchen.ph....](https://images.od.modash.io/babecd7c46d57492a44f140d418d985f0dae4220)
brookeswate22 x Ninja Kitchen
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #ninjacreami #ninjaswirl [...].](https://images.od.modash.io/dd05bcc329ba595006992668984481fd03a1de97)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #tiktokshopcybermonday [...].](https://images.od.modash.io/1f0738905604fcade5f0be4ef2ee653360f24d56)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #holidaygiftguide [...].](https://images.od.modash.io/5dccf87960bfe62dd418fcdd8e0c4f0cd4bf6c83)
ladydaroza x Ninja Kitchen
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/6d0a2f56b58bbf45b7055a72baf61d030b42d15f)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/2f691325f35d509463cf9aab6cf8b3d4f8dca84d)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] #tiktokfinds @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/2f69b6484100c30f49e987bb3d34ab8e2c79c0f7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ninja Kitchen had the most influencer activity. 45.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.5%)
- Germany (5.1%)
- Australia (5%)
Ninja Kitchen's influencer activity by market
Here is another example of Ninja Kitchen collaborating with an influencer in United States.
alixearle x Ninja Kitchen
![TikTok post by @alixearle for Ninja Kitchen. Caption reads: [...] this everyday with my BlendBoss 👏🏻 @Ninja....](https://images.od.modash.io/fb5155b272605a95b6fb66ddce9ddd69624a9445)
Ninja Kitchen's influencer activity vs. related brands
COSORI and Our Place both compete with Ninja Kitchen in social-friendly home cooking appliances/cookware, often winning customers through recipe content, demos, and creator-led product education.
Total influencer content
Ninja Kitchen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 32.5k sponsored posts, significantly outpacing COSORI (7.4k posts) and from Our Place (2.2k posts). Across all three brands, the average volume is 14k posts, indicating mature, scaled influencer programs. Ninja Kitchen has more than four times the total posts of COSORI and more than fifteen times the total posts of from Our Place.
By social platform
Ninja Kitchen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ninja Kitchen leads on Instagram and TikTok, while COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 22.8k, COSORI at 2.5k, from Our Place at 767 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. Ninja Kitchen has nearly ten times the TikTok posts of COSORI and far more than from Our Place, and it has no YouTube posts while COSORI and from Our Place have some.
By geographical market
Ninja Kitchen vs. related brands influencer activity (by country)
Estimated sponsored posts in Ninja Kitchen's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (15k posts, 45.1%), United Kingdom (4.4k posts, 13.5%), Germany (1.7k posts, 5.1%), suggesting a Europe focus, while COSORI leads in Spain with 760 posts (10.3%), while from Our Place leads in Canada with 153 posts (7.1%). Looking at United States specifically, the split is Ninja Kitchen at 15k posts (45.1%), COSORI at 1.7k posts (23%), from Our Place at 1.3k posts (58.9%). Ninja Kitchen's strength in United States, United Kingdom, and Germany may indicate a home-market focus, while COSORI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSORI's Influencer Marketing Strategy
- from Our Place's Influencer Marketing Strategy
- Vessi's Influencer Marketing Strategy
- Camille Rose's Influencer Marketing Strategy
- Kulani Kinis's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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