Ninja Kitchen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 35.3k pieces of influencer content sponsored by Ninja Kitchen over the last 12 months.
This report breaks down where & how Ninja Kitchen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ninja Kitchen, see here: Ninja Kitchen influencers.
Influencer activity throughout the year
Ninja Kitchen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ninja Kitchen's influencer activity by month
Number of sponsored posts
Ninja Kitchen's sponsored post volume peaks in June with 5.5k posts, 87% higher than the monthly average of 2.9k. March recorded the lowest activity at 1.6k posts, 45% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ninja Kitchen's sponsored influencer collaborations break down by social platform:
- TikTok: 30.0k posts (85.1%)
- Instagram: 5.3k posts (14.9%)
Ninja Kitchen's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Ninja Kitchen.
Here are 2 examples of Ninja Kitchen's recent sponsored collaborations (one each for Instagram, TikTok).
justinflom x Ninja Kitchen
![Instagram post by @justinflom for Ninja Kitchen. Caption reads: [...] and it happens fast! #NinjaPartner....](https://images.od.modash.io/b125b194cf7585db188b5ad88bc917e7077d9686)
Influencer bio
Guy with that fun house in Vegas.
Collaboration metrics
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alixearle x Ninja Kitchen
![TikTok post by @alixearle for Ninja Kitchen. Caption reads: [...] this everyday with my BlendBoss 👏🏻 @Ninja....](https://images.od.modash.io/fb5155b272605a95b6fb66ddce9ddd69624a9445)
Influencer bio
Founder of @reale actives Earle Meets World 🤍 out now on Netflix alixearleteam@unitedtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ninja Kitchen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ninja Kitchen's influencers average views (TikTok)
Based on each influencer's average views per post
Ninja Kitchen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.5M avg views/post):
corbinmillet x Ninja Kitchen
![TikTok post by @corbinmillet for Ninja Kitchen. Caption reads: [...] I sushi? #ninjapartner #ninjaslushi @Ninja....](https://images.od.modash.io/10da061059dcb1e82660b7acaab3db43a7e0d281)
Influencer bio
corbin@outliertalent.com Erie PA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
aikenchia x Ninja Kitchen
![TikTok post by @aikenchia for Ninja Kitchen. Caption reads: [...] T&Cs apply, while stocks last."....](https://images.od.modash.io/cf6692db83080fe6e4087302a1b51a9f64e6e7f2)
Influencer bio
top-tier recommendations ⫸ aiken@everygoodendeavour.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ninja Kitchen's repeat partnerships
Out of 14k unique influencers in our dataset, 1.2k of them (8%) posted content for Ninja Kitchen in 3 or more separate calendar months. The most consistent partner is @ladydaroza, who has collaborated across 12 months with 108 total posts.
Here are 3 examples of Ninja Kitchen's repeat influencer partnerships, with links to the sponsored content.
ladydaroza x Ninja Kitchen
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/6d0a2f56b58bbf45b7055a72baf61d030b42d15f)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/2f691325f35d509463cf9aab6cf8b3d4f8dca84d)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] #tiktokfinds @Ninja UK @Ninja Kitchen.](https://images.od.modash.io/2f69b6484100c30f49e987bb3d34ab8e2c79c0f7)
mrsheadline x Ninja Kitchen
![TikTok post by @mrsheadline for Ninja Kitchen. Caption reads: [...] brand new ninja slushy max @ninjakitchen....](https://images.od.modash.io/6f54f022262a550f9a57cacf0b9239853dc67067)
![TikTok post by @mrsheadline for Ninja Kitchen. Caption reads: [...] ☀️🍋❄️#NinjaPartner @NinjaKitchen....](https://images.od.modash.io/7bde96a70a7e990d616adf46b921daf4a472e386)
![TikTok post by @mrsheadline for Ninja Kitchen. Caption reads: [...] #ninja #ninjaslushimachine @Ninja Kitchen.](https://images.od.modash.io/65643ed406866a65ebe7137547c48f37252df862)
lifeofdpk x Ninja Kitchen
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ninja Kitchen had the most influencer activity. 35.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.2%)
- France (11.1%)
- Germany (7.4%)
Ninja Kitchen's influencer activity by market
Here is another example of Ninja Kitchen collaborating with an influencer in United States.
kellie_atkinson x Ninja Kitchen
![TikTok post by @kellie_atkinson for Ninja Kitchen. Caption reads: [...] Pro 🤩 #NinjaPartner #NinjaCrispi @Ninja....](https://images.od.modash.io/8dd041e7bfa9b65cafffa58d64864c93ca3a2a38)
Ninja Kitchen's influencer activity vs. related brands
COSORI and SodaStream both compete with Ninja Kitchen in countertop kitchen appliances used for everyday home cooking and beverage prep. They target similar consumers looking for convenient, tech-forward solutions for the modern kitchen.
Total influencer content
Ninja Kitchen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 35.3k sponsored posts, significantly outpacing COSORI (4.9k posts) and SodaStream (1.5k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. Ninja Kitchen has more than 7 times as many total posts as COSORI and more than 20 times as many as SodaStream.
By social platform
Ninja Kitchen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ninja Kitchen leads on Instagram and TikTok, while COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 30k, COSORI at 2.6k, SodaStream at 753 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. On TikTok, Ninja Kitchen has more than 10 times as many posts as COSORI and far more than SodaStream.
By geographical market
Ninja Kitchen vs. related brands influencer activity (by country)
Estimated sponsored posts in Ninja Kitchen's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (13k posts, 35.5%), United Kingdom (4k posts, 11.2%), France (3.9k posts, 11.1%), suggesting a Europe focus, while COSORI has the highest estimated sponsored-post volume in Germany (685 posts, 14.1%), Spain (612 posts, 12.6%), suggesting a Europe focus, while SodaStream leads in Poland with 216 posts (14.3%). Looking at United States specifically, the split is Ninja Kitchen at 13k posts (35.5%), SodaStream at 267 posts (17.7%). Ninja Kitchen's strength in United States, United Kingdom, and France may indicate a home-market focus, while COSORI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSORI's Influencer Marketing Strategy
- SodaStream's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Chillab's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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