Ninja Kitchen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.0k pieces of influencer content sponsored by Ninja Kitchen over the last 12 months.
This report breaks down where & how Ninja Kitchen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ninja Kitchen, see here: Ninja Kitchen influencers.
Influencer activity throughout the year
Ninja Kitchen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ninja Kitchen's influencer activity by month
Number of sponsored posts
Ninja Kitchen's sponsored post volume peaks in January with 1k posts, 73% higher than the monthly average of 581. April recorded the lowest activity at 355 posts, 39% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ninja Kitchen's sponsored influencer collaborations break down by social platform:
- TikTok: 5.7k posts (82%)
- Instagram: 1.3k posts (18%)
- YouTube: 1 posts (0%)
Ninja Kitchen's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ninja Kitchen.
Here are 3 examples of Ninja Kitchen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
thegoddessboys x Ninja Kitchen
![Instagram post by @thegoddessboys for Ninja Kitchen. Caption reads: [...] Creamsicle Slushi
Featuring....](https://images.od.modash.io/bae69a8186017a2da9181e62d78896c1f96ae637)
Influencer bio
✨ The Goddess Boys ✨ @beingadp & @rjchumbley @next 📍CA & NY
Collaboration metrics
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americobandaz x Ninja Kitchen
![TikTok post by @americobandaz for Ninja Kitchen. Caption reads: [...] @Old Navy Official @Temu @H-E-B @Ninja....](https://images.od.modash.io/1ba0b448838ceeba12581b2bdb95bcb62b2d5575)
Influencer bio
Business:Americobandaz300@gmail.com CC:🤳 CashApp:$Americohdz HTX
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LazyAwesomeDad x Ninja Kitchen
![YouTube post by @LazyAwesomeDad for Ninja Kitchen. Caption reads: [...] coming up. Please subscribe!....](https://images.od.modash.io/b97b8f2805f51b11275a85865c1495f02538b7a8)
Influencer bio
Hi and welcome to "Lazy AWESOME Dad" channel. I am a lazy dad and enjoy cooking using my Airfryer (Philips XXL) and pasta maker (VIVA compact). At times, I also unbox, test and review household products that are sent out to me. Please connect with me on Facebook, Instagram and other socials: https://campsite.bio/lazyawesomedad LAD
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ninja Kitchen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ninja Kitchen's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging <1K views, Ninja Kitchen's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
tannercolson x Ninja Kitchen
![TikTok post by @tannercolson for Ninja Kitchen. Caption reads: [...] #sponsoredbyninja #ninjaluxecafe @Ninja....](https://images.od.modash.io/8285ee2c62f6b26336f48fdd5c3f0899d4e127e4)
Influencer bio
Specialty Coffee Enthusiast • tannerjcolson@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
valerietaiylorr x Ninja Kitchen
Influencer bio
my pink lifestyle <3 atl, ga valerietaiylor@thesociablesociety.com 🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ninja Kitchen's repeat partnerships
Out of 3.9k unique influencers in our dataset, 205 of them (5%) posted content for Ninja Kitchen in 3 or more separate calendar months. The most consistent partner is @brookeswate22, who has collaborated across 11 months with 68 total posts.
Here are 3 examples of Ninja Kitchen's repeat influencer partnerships, with links to the sponsored content.
brookeswate22 x Ninja Kitchen
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #ninjacreami #ninjaswirl [...].](https://images.od.modash.io/dd05bcc329ba595006992668984481fd03a1de97)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #ninjakitchen #cooking [...].](https://images.od.modash.io/c642b0ef0a8867c855276cf69a1759bd32e54f15)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #ninjakitchen [...].](https://images.od.modash.io/66caaae73e65d38e1a5deb35921d720005cf12d8)
fitnessproductfinder x Ninja Kitchen
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] Follow me for more @Ninja Kitchen Creami....](https://images.od.modash.io/895f7c97386bfe43a1a20312e872dba19b35d6cf)
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] in by hand Follow for more @Ninja Kitchen....](https://images.od.modash.io/bdeb540d86e2b2ff99102cbb94ad6a29963c2581)
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] bio) Follow me for more @Ninja Kitchen....](https://images.od.modash.io/293259bcbb737faf3c3aec451957334749e3ac74)
ladydaroza x Ninja Kitchen
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] the Ninja Rapid Cooker @Ninja Kitchen @Ninja....](https://images.od.modash.io/eb4e8f39bed60d716451573c4dcc3e41d5278184)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] #tiktokfinds @Ninja UK @Ninja Kitchen .](https://images.od.modash.io/2f69b6484100c30f49e987bb3d34ab8e2c79c0f7)
![TikTok post by @ladydaroza for Ninja Kitchen. Caption reads: [...] @Ninja UK @Ninja Kitchen .](https://images.od.modash.io/6d0a2f56b58bbf45b7055a72baf61d030b42d15f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ninja Kitchen had the most influencer activity. 64.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (6.3%)
- United Kingdom (6%)
- Canada (3.7%)
Ninja Kitchen's influencer activity by market
Here is another example of Ninja Kitchen collaborating with an influencer in United States.
roy_mccarty x Ninja Kitchen
![TikTok post by @roy_mccarty for Ninja Kitchen. Caption reads: [...] #tiktokshopcreatorpicks @Ninja Kitchen .](https://images.od.modash.io/7268c28cd2fe50d2a71957367dffb36f3fc3d1fd)
Ninja Kitchen's influencer activity vs. related brands
Ninja Kitchen and COSORI compete directly in countertop cooking appliances that often go viral via recipe creators. From Our Place is a close adjacent kitchen brand that also relies on food content and lifestyle influencers to drive purchase intent.
Total influencer content
Ninja Kitchen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 7k sponsored posts, significantly outpacing COSORI (1k posts) and from Our Place (358 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Ninja Kitchen has several times more total posts than COSORI and from Our Place.
By social platform
Ninja Kitchen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ninja Kitchen leads on Instagram and TikTok, while from Our Place leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 5.7k, COSORI at 441, from Our Place at 106 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. Ninja Kitchen has far more TikTok posts than COSORI and from Our Place, and from Our Place has far more YouTube posts than Ninja Kitchen and COSORI.
By geographical market
Ninja Kitchen vs. related brands influencer activity (by country)
Estimated sponsored posts in Ninja Kitchen's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (4.5k posts, 64.7%), Australia (439 posts, 6.3%), United Kingdom (418 posts, 6%), while COSORI has the highest estimated sponsored-post volume in Italy (176 posts, 17.1%), France (158 posts, 15.4%), suggesting a Europe focus, while from Our Place leads in Canada with 23 posts (6.5%). Looking at United States specifically, the split is Ninja Kitchen at 4.5k posts (64.7%), COSORI at 345 posts (33.5%), from Our Place at 221 posts (61.8%). Ninja Kitchen's strength in United States and United Kingdom may indicate a home-market focus, while COSORI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSORI's Influencer Marketing Strategy
- from Our Place's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
- Free Soul's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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