Ninja Kitchen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.1k pieces of influencer content sponsored by Ninja Kitchen over the last 12 months.
This report breaks down where & how Ninja Kitchen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ninja Kitchen, see here: Ninja Kitchen influencers.
Influencer activity throughout the year
Ninja Kitchen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ninja Kitchen's influencer activity by month
Number of sponsored posts
Ninja Kitchen's sponsored post volume appears to trend upward over the 12-month period, rising from 2.7k posts in January to 2.6k in December. The peak month, November, reached 2.9k posts, 56% higher than the monthly average of 1.8k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ninja Kitchen's sponsored influencer collaborations break down by social platform:
- TikTok: 17.1k posts (77.6%)
- Instagram: 5.0k posts (22.4%)
Ninja Kitchen's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ninja Kitchen.
Here are 2 examples of Ninja Kitchen's recent sponsored collaborations (one each for Instagram, TikTok).
thegoddessboys x Ninja Kitchen
![Instagram post by @thegoddessboys for Ninja Kitchen. Caption reads: [...] Soda Creamsicle Slushi Featuring the....](https://images.od.modash.io/bae69a8186017a2da9181e62d78896c1f96ae637)
Influencer bio
✨ The Goddess Boys ✨ @beingadp & @rjchumbley @next 📍CA & NY
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
americobandaz x Ninja Kitchen
![TikTok post by @americobandaz for Ninja Kitchen. Caption reads: [...] @Old Navy Official @Temu @H-E-B @Ninja....](https://images.od.modash.io/1ba0b448838ceeba12581b2bdb95bcb62b2d5575)
Influencer bio
Business:Americobandaz300@gmail.com CC:🤳 CashApp:$Americohdz HTX
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.8%
- Carousels: 6.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ninja Kitchen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ninja Kitchen's influencers average views (TikTok)
Based on each influencer's average views per post
Ninja Kitchen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.0M avg views/post):
krystianatiana x Ninja Kitchen
![TikTok post by @krystianatiana for Ninja Kitchen. Caption reads: [...] thirst is real. Good thing I have my @Ninja....](https://images.od.modash.io/67080ce3866c7053ecabafc405e89f08710086e3)
Influencer bio
Find me on IG: krystiana Krystianateam@caa.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
familymealswithailsa x Ninja Kitchen
![TikTok post by @familymealswithailsa for Ninja Kitchen. Caption reads: [...] #fyp #tiktoksale #highlyrecommended @Ninja....](https://images.od.modash.io/f398ba359d0e78c0eae55b7493a51b1042aeef8d)
Influencer bio
Follow for Family Meal ideas | Easy recipes Lifestyle & TT shop 🛍️ 📧 ellie@zgadigital.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ninja Kitchen's repeat partnerships
Out of 9.6k unique influencers in our dataset, 729 of them (8%) posted content for Ninja Kitchen in 3 or more separate calendar months. The most consistent partner is @brookeswate22, who has collaborated across 12 months with 241 total posts.
Here are 3 examples of Ninja Kitchen's repeat influencer partnerships, with links to the sponsored content.
brookeswate22 x Ninja Kitchen
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #ninjacreami #ninjaswirl [...].](https://images.od.modash.io/dd05bcc329ba595006992668984481fd03a1de97)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #tiktokshopcybermonday [...].](https://images.od.modash.io/1f0738905604fcade5f0be4ef2ee653360f24d56)
![TikTok post by @brookeswate22 for Ninja Kitchen. Caption reads: @Ninja Kitchen #holidaygiftguide [...].](https://images.od.modash.io/5dccf87960bfe62dd418fcdd8e0c4f0cd4bf6c83)
roxtalksshow x Ninja Kitchen
![TikTok post by @roxtalksshow for Ninja Kitchen. Caption reads: [...] magnetic!? 10 out of ten @Ninja Kitchen .....](https://images.od.modash.io/25d02d24d5d70a45788791db284db191ca83e0d9)
![TikTok post by @roxtalksshow for Ninja Kitchen. Caption reads: Sale alert @Ninja Kitchen SLUSHi mac! [...].](https://images.od.modash.io/3b609211da58f26f1574432e57e5b2841a90f178)
![TikTok post by @roxtalksshow for Ninja Kitchen. Caption reads: [...] breakfast and discounts! @Ninja Kitchen....](https://images.od.modash.io/0de1434a84dd0d88f35fa16d8271f3544a705685)
fitnessproductfinder x Ninja Kitchen
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] cycle Follow me for more @Ninja Kitchen....](https://images.od.modash.io/dea4aee6143a39202bcf51537b8f8b17d3673979)
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] Follow me for more @Ninja Kitchen Creami....](https://images.od.modash.io/895f7c97386bfe43a1a20312e872dba19b35d6cf)
![TikTok post by @fitnessproductfinder for Ninja Kitchen. Caption reads: [...] in by hand Follow for more @Ninja Kitchen....](https://images.od.modash.io/bdeb540d86e2b2ff99102cbb94ad6a29963c2581)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ninja Kitchen had the most influencer activity. 64.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (7.2%)
- United Kingdom (4.8%)
- Canada (4.2%)
Ninja Kitchen's influencer activity by market
Here is another example of Ninja Kitchen collaborating with an influencer in United States.
roy_mccarty x Ninja Kitchen
![TikTok post by @roy_mccarty for Ninja Kitchen. Caption reads: [...] #tiktokshopcreatorpicks @Ninja Kitchen.](https://images.od.modash.io/7268c28cd2fe50d2a71957367dffb36f3fc3d1fd)
Ninja Kitchen's influencer activity vs. related brands
Ninja Kitchen competes in at-home cooking appliances driven by demo-friendly content. COSORI overlaps on air-fryer-led kitchen routines, while Ooni is a high-interest adjacent appliance brand that competes for creator-led cooking attention.
Total influencer content
Ninja Kitchen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 22.1k sponsored posts, significantly outpacing COSORI (1k posts) and Ooni (587 posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than COSORI and Ooni.
By social platform
Ninja Kitchen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ninja Kitchen leads on Instagram and TikTok, while COSORI leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 17.1k, COSORI at 441, Ooni at 76 posts. Ninja Kitchen's activity is particularly concentrated on TikTok. Ninja Kitchen has far more posts on TikTok than COSORI and Ooni, and has no YouTube posts while COSORI and Ooni have some.
By geographical market
Ninja Kitchen vs. related brands influencer activity (by country)
Estimated sponsored posts in Ninja Kitchen's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (14k posts, 64.5%), Australia (1.6k posts, 7.2%), United Kingdom (1.1k posts, 4.8%), while COSORI has the highest estimated sponsored-post volume in Italy (166 posts, 16.1%), France (159 posts, 15.5%), suggesting a Europe focus, while Ooni leads in Germany with 44 posts (7.5%). Looking at United States specifically, the split is Ninja Kitchen at 14k posts (64.5%), COSORI at 347 posts (33.7%), Ooni at 250 posts (42.6%). Ninja Kitchen's strength in United States and United Kingdom may indicate a home-market focus, while COSORI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSORI's Influencer Marketing Strategy
- Ooni's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.