Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 473 pieces of influencer content sponsored by Pink Lily over the last 12 months.

This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.

Influencer activity throughout the year

Pink Lily's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 58 posts (49% above the 39 monthly average), while January was the quietest at 12 posts.

July generated the most views at 3.5M, while January recorded the least at 16.2k. Across all tracked posts in the 12-month window, average views per post were 25.3k. Interestingly, the highest-view month (July) does not align with peak post volume (April), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @chloelukasiak25, generated 1.6M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:

• TikTok: 343 posts (72.5%)
• Instagram: 130 posts (27.5%)

TikTok influencer marketing is a clear focus for Pink Lily.

Here are 2 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, TikTok).

heartandsoulbyallynicole x Pink Lily

heartandsoulbyallynicole

@heartandsoulbyallynicole

21 Mar, 25

492.1k

18.3k

@pinklily Try On Haul- for my favorite season [...]

Influencer bio

𝕝𝕚𝕗𝕖 𝕠𝕗 𝕒 𝕓𝕖𝕒𝕦𝕥𝕪 𝕖𝕟𝕥𝕣𝕖𝕡𝕣𝕖𝕟𝕖𝕦𝕣 welcome to ✨organized chaos✨ licensed cosmetologist Traveling Bridal Hair + Makeup Artist 💌 ally@socialxtalent.com

Collaboration metrics

Post views 492.1k

Post EMV $16.6k

More influencer data

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chloelukasiak25 x Pink Lily

chloelukasiak25

@chloelukasiak25

31 Jul, 25

1.6M

14.8k

#Pinklilypartner Simply obsessed with these [...]

Influencer bio

New York City Amanda.smith@thedigitaldept.com

Collaboration metrics

Post views 1.6M

Post EMV $32.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62.8% of partnerships featuring creators averaging <1K views, Pink Lily's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (194.6k avg views/post):

kaleighs_mom x Pink Lily

kaleighs_mom

@kaleighs_mom

22 May, 25

273.6k

1.4k

Pink Lily Memorial Day Sale, with the summer [...]

Influencer bio

Formerly Kaleighs_mom Instagram @rachel_graham__ 📧 RachelGraham@456growth.com

Collaboration metrics

Post views 273.6k

Post EMV $5.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.3k avg views/post):

nichole.caroline2.0 x Pink Lily

nichole.caroline2.0

@nichole.caroline2.0

13 Sep, 25

8.9k

657

@The Pink Lily y’all have the cutest holiday items!! [...]

Influencer bio

Email Berry.cherry.1245353@gmail.com PO box 1413 Riverview, FL 33568

Collaboration metrics

Post views 8.9k

Post EMV $211

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pink Lily's repeat partnerships

chandlerkelley0 x Pink Lily

chandlerkelley0

@chandlerkelley0

13 May, 25

3.7k

24

[...] this summer, me and @The Pink Lily have got you [...]

chandlerkelley0

@chandlerkelley0

22 Aug, 25

2.1k

38

[...] these cutie styles from @The Pink Lily 💓 Everything is in my [...]

chandlerkelley0

@chandlerkelley0

07 Aug, 25

2.1k

36

[...] #momstyle #funfashion #pinklily #whatwoulddollydo [...]

ashley_msanders x Pink Lily

ashley_msanders

@ashley_msanders

13 Oct, 25

783

169

[...] afternoon 😂🤣😂 Outfit: @pinklily PL is also having a sale: [...]

ashley_msanders

@ashley_msanders

05 Dec, 25

807

144

Hey girl, @pinklily daily deals are still active. [...]

ashley_msanders

@ashley_msanders

26 Aug, 25

566

129

@pinklily Labor Day deals are going on [...]

simplysamanthastyle x Pink Lily

simplysamanthastyle

@simplysamanthastyle

24 May, 25

1.8k

[...] look is more your MDW vibe?! @pinklily site-wide sale is still going [...]

simplysamanthastyle

@simplysamanthastyle

03 Oct, 25

1.7k

[...] all pieces are from @pinklily and my code SAMANTHA saves [...]

simplysamanthastyle

@simplysamanthastyle

06 Aug, 25

1.6k

[...] #momstyles #momshorts #pinklilyboutique #pinklilyambassador [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.5%)
• United Kingdom (3.4%)
• India (2%)

Here is another example of Pink Lily collaborating with an influencer in United States.

hannahannsluss x Pink Lily

hannahannsluss

@hannahannsluss

29 Jul, 25

1M

7.1k

[...] tonight? 🤍 everything is from @The Pink Lily 💐 code: HannahA for 30% off 💕 [...]

Pink Lily's influencer activity vs. related brands

Pink Lily’s boutique-style women’s fashion offering overlaps strongly with Showpo and White Fox Boutique, which target similar trend-driven audiences. They also compete heavily via haul content, try-ons, and discount-code affiliate partnerships.

Total influencer content

White Fox Boutique leads with 7.4k sponsored posts, significantly outpacing Pink Lily (473 posts) and Showpo (415 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. White Fox Boutique has far more total posts than Pink Lily and Showpo.

By social platform

Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with White Fox Boutique at 3.7k, Showpo at 241, Pink Lily at 130 posts. Pink Lily's activity is particularly concentrated on TikTok. White Fox Boutique has far more posts than Pink Lily and Showpo on Instagram, TikTok, and YouTube.

By geographical market

White Fox Boutique has the highest estimated sponsored-post volume in United States (3.6k posts, 47.9%), United Kingdom (1.4k posts, 19%), Australia (1k posts, 13.5%), while Pink Lily leads in Canada with 17 posts (3.5%). Looking at United States specifically, the split is White Fox Boutique at 3.6k posts (47.9%), Pink Lily at 400 posts (84.5%), Showpo at 203 posts (49%).