Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Pink Lily over the last 12 months.
This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.
Influencer activity throughout the year
Pink Lily's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pink Lily's influencer activity by month
Number of sponsored posts
Pink Lily's sponsored post volume peaks in April with 303 posts, 85% higher than the monthly average of 164. March recorded the lowest activity at 11 posts, 93% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (60.5%)
- Instagram: 777 posts (39.5%)
Pink Lily's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pink Lily.
Here are 2 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, TikTok).
justclassicallycassidy x Pink Lily
![Instagram post by @justclassicallycassidy for Pink Lily. Caption reads: [...] 💕 The Boho Buckaroo collection with....](https://images.od.modash.io/07ff6fcfd1ded49e9ffe67dc59e5a2b0c6458c31)
Influencer bio
making life cuter, easier & way more fun 💅 hair • beauty • outfit inspo ✨ Cassidy.montalvo@teamwass.com ⬇️ links & faves
Collaboration metrics
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chloelukasiak25 x Pink Lily
![TikTok post by @chloelukasiak25 for Pink Lily. Caption reads: #Pinklilypartner Simply obsessed with these [...].](https://images.od.modash.io/9be534e345c8baf86694bbc0af38cd5d05e3bf3d)
Influencer bio
New York City Amanda.smith@thedigitaldept.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.1%
- Carousels: 7.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pink Lily are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pink Lily's influencers average views (TikTok)
Based on each influencer's average views per post
With 57.3% of partnerships featuring creators averaging <1K views, Pink Lily's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (323.6k avg views/post):
chloe_holladay x Pink Lily
Influencer bio
❤︎ make heaven crowded NFL Majorette teamchloe@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
laurenelizabeth_shop x Pink Lily
![TikTok post by @laurenelizabeth_shop for Pink Lily. Caption reads: [...] showcase for Bottoms - search PJs @The Pink....](https://images.od.modash.io/78d6e4a6f3f0def02a334f849a867517832da96b)
Influencer bio
40 y/o Christian, Wife and Mama who loves fashion TOP 1% in GMV on TTS >> STAR ⭐️CREATOR ••Lets collab👇••
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pink Lily's repeat partnerships
Out of 725 unique influencers in our dataset, 60 of them (8%) posted content for Pink Lily in 3 or more separate calendar months. The most consistent partner is @aurorajacynda, who has collaborated across 11 months with 78 total posts.
Here are 3 examples of Pink Lily's repeat influencer partnerships, with links to the sponsored content.
aurorajacynda x Pink Lily
![Instagram post by @aurorajacynda for Pink Lily. Caption reads: New @pinklily Arrivals to watch out for [...].](https://images.od.modash.io/8f0fe64022ca84c3a09689413d13e4d4df4c89fc)
![Instagram post by @aurorajacynda for Pink Lily. Caption reads: Five @pinklily staples you NEED in your [...].](https://images.od.modash.io/239506b742ea3faff54df54c97e84995b371283e)
![Instagram post by @aurorajacynda for Pink Lily. Caption reads: [...] for a full Monday-Friday in @pinklily 💕....](https://images.od.modash.io/9bdf8edf4238aecc2fac249dc26bdc6e74162381)
riminimerrick x Pink Lily
![Instagram post by @riminimerrick for Pink Lily. Caption reads: When Pink Lily restocks their best-selling [...].](https://images.od.modash.io/b98333e30e4c717693bbd3833e77a1e66fb9bfe6)
![Instagram post by @riminimerrick for Pink Lily. Caption reads: [...] month Me: strutting in a new Pink Lily fit....](https://images.od.modash.io/6fece90b52b2ed8564550c42ab572c175c5c4c43)
![Instagram post by @riminimerrick for Pink Lily. Caption reads: [...] #hotmomsummer #pinklily #pinklilystyle.](https://images.od.modash.io/f44f4981b2be0bcd17fd305536aa460de17dc87b)
cassidy_belle24 x Pink Lily
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: [...] out on this amazing deal! #pinklily....](https://images.od.modash.io/6d858f30538898df002425645ddcdd101852000f)
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: [...] it out while it’s only $8!! #pinklily....](https://images.od.modash.io/f272901fbb204799132797648e8f674f43b98363)
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: Pink Lily always has the coziest [...].](https://images.od.modash.io/a75d213b8f04e2a2de856414a5dff0bcca394875)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pink Lily had the most influencer activity. 82.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.5%)
- United Kingdom (3.4%)
- India (3.3%)
Pink Lily's influencer activity by market
Here is another example of Pink Lily collaborating with an influencer in United States.
taylorlynnlancaster x Pink Lily
Pink Lily's influencer activity vs. related brands
Pink Lily competes in trend-driven women’s fashion with a strong social-first, boutique-style positioning. VICI COLLECTION and Hello Molly serve comparable audiences shopping for fast-moving seasonal styles and influencer-led outfit inspiration.
Total influencer content
Pink Lily vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
VICI COLLECTION leads with 3k sponsored posts, significantly outpacing Pink Lily (2k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
By social platform
Pink Lily vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Pink Lily leads on TikTok, while VICI COLLECTION has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with VICI COLLECTION at 3k, Hello Molly at 813, Pink Lily at 777 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. VICI COLLECTION has far more Instagram posts than Pink Lily and Hello Molly, while Pink Lily and Hello Molly have far more TikTok posts than VICI COLLECTION.
By geographical market
Pink Lily vs. related brands influencer activity (by country)
Estimated sponsored posts in Pink Lily's top markets
VICI COLLECTION has the highest estimated sponsored-post volume in United States (2.3k posts, 78.2%), Canada (123 posts, 4.1%), Brazil (114 posts, 3.8%), suggesting a North America focus, while Hello Molly has the highest estimated sponsored-post volume in Australia (141 posts, 8.7%), United Kingdom (119 posts, 7.3%). Looking at United States specifically, the split is VICI COLLECTION at 2.3k posts (78.2%), Pink Lily at 1.6k posts (82.4%), Hello Molly at 1k posts (62.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VICI COLLECTION's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
- Barenbliss's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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