Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 673 pieces of influencer content sponsored by Pink Lily over the last 12 months.

This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.

Influencer activity throughout the year

Pink Lily's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pink Lily's sponsored post volume appears to trend upward over the 12-month period, rising from 46 posts in January to 45 in December. The peak month, September, reached 94 posts, 71% higher than the monthly average of 55.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:

• Instagram: 670 posts (99.6%)
• YouTube: 3 posts (0.4%)

Instagram influencer marketing is a clear focus for Pink Lily.

Here are 2 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, YouTube).

maddieperry x Pink Lily

maddieperry

@maddieperry

04 Sep, 25

333.1k

[...] or events - code MADDIEP works at @pinklily too 🫶🏼 #tryonhaul #keeporreturn [...]

Influencer bio

nothing without Jesus nashville, fashion, wellness, travel 🕊️ planning my 2026 wedding! all the links:

Collaboration metrics

Post views333.1k

Post EMV $10.0k

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EnhanceTheSeasonswithKaren x Pink Lily

EnhanceTheSeasonswithKaren

@EnhanceTheSeasonswithKaren

30 Apr, 26

9.9k

821

Get your personalized weight loss plan from Simple App here: Code KAREN → 80% off. Welcome back to my channel, friends! As we move through these final days of April, I’ve been focusing on what it means to truly refresh—not just our homes, but our daily rhythms. Today’s video is a bit of a "slow vlog" starting with a morning wellness routine and an app that has really helped me simplify my health journey. Later in the video, I’m so excited to finally share my Spring Porch and Patio reveal! I’ve been busy styling these outdoor spaces here in Ohio (Zone 6) with those classic touches I love, but please know—this is just the beginning. I have so much more to share as the season progresses, including my English and French lavender, my vegetable garden, and plenty of summer entertaining! If you're new here, I'd love for you to subscribe and join our community as we "Enhance the Seasons" together! Timestamps: • 00:00 - Slow Morning & Wellness Update • 12:00 - Simplifying My Health Journey • 20:00 - Spring Porch & Patio Reveal • 33:00 - Looking Ahead: The Summer Garden #SpringRefresh #SlowLiving #CoastalGrandmother #OhioVlogger #PatioDecor #WellnessJourney #SpringReveal Facebook: Follow me on Facebook Products Mentioned In today’s video: Get your personalised weight loss plan from Simple App here: Code KAREN → 80% off. Ceramic Hair Rollers: * Waffle Robe - * Sunshine and Coffee Pink Graphic Sweatshirt: * Short Sculpted Foliage Taper Candle Holder: * Large Sculpted Foliage Taper Candle Holder: * Electric Kettle: * Lemon Shaped Measuring Cups: * Women's Signature Original Cotton Sweater, Crewneck: * High-Waisted Pixie Skinny Ankle Pants: * Special 2026 Best Southern Gardens: * Blue Salad Bowl: * 4-Wick Floral Candle: * Artificial Tulips: * Blue and White Vase: * Similar glass iced tea pitcher with lid: * Scalloped Woven Natural Tray: * Hydrangea Table Runner: * Patio Indoor Outdoor Throw Pillow Cover: * Patio Indoor Outdoor Lumbar Pillow Cover: * Ninja Nutri-Plus Personal Blender: * Tall Planter Set of 2 - Black Pot Planter: * Waterproof Outdoor Black and White Rug: * Jewelry: UNOde50 Oval Links Bracelet: * Chunky Earrings: * Multiband ring: * Kendra Scott Pearl Chain Necklace: * MacKenzie Childs Products Shown MacKenzie Childs Checkered Bowl: * MacKenzie Childs Sterling Check Large Canister: * MacKenzie Childs Tea Kettle: * MacKenzie Childs Skillet: * LET'S BE FRIENDS INSTAGRAM: TikTok: @enhancetheseasons For Collabs & Business Inquiries: karenf@2orchids.com Enhance The Seasons P. O. Box 14085 Youngstown, Ohio 44514 #slowlivinghomemaking #over50 lifestyle #seasonaldecorideas

Influencer bio

I am grateful you are here! My channel is about all things cozy & slow loving. I love to share what I love & what I'm passionate about! I love to decorate my home for the different seasons, but also how lifestyle changes with each season. I am going to be talking about making the most of each season of life, but also embracing change! I upload videos every Monday & Thursday ! Please subscribe! I don't want you to miss out on my latest videos! Direct email: karenf@2orchids.com #1325233 Enhance The Seasons with Karen PO Box 14085 Youngstown, OH 44514

Collaboration metrics

Post views9.9k

Post EMV $380

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Pink Lily's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (51.2k avg views/post):

bobbiwiththeeye x Pink Lily

bobbiwiththeeye

@bobbiwiththeeye

02 Aug, 26

42.2k

524

This @pinklily gameday launch is so fun!! Comment GAME [...]

Influencer bio

Affordable fashion & daily life that’s relatable and accessible 📍Alabama | Mom hustle in style 🙌 💌: hello@bobbiwiththeeye.com Shop my links here ⬇️

Collaboration metrics

Post views42.2k

Post EMV $1.3k

More influencer data

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And here is another example with a smaller creator on Instagram (6.2k avg views/post):

moderndaymama1 x Pink Lily

moderndaymama1

@moderndaymama1

24 Apr, 26

1.8k

[...] Cristina saves you 25% sitewide on @pinklily Comment “USA” for a dm with the [...]

Influencer bio

making everyday look a little more chic ✨ sharing the finds worth obsessing over 🤍 To Collab💌moderndaymama1@gmail.com shop my looks + more 👇🏼

Collaboration metrics

Post likes1.8k

Post EMV $178

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Pink Lily's repeat partnerships

aurorajacynda x Pink Lily

aurorajacynda

@aurorajacynda

03 Sep, 25

5.3k

[...] to style for! Took this @pinklily Athleisure Haul from Summer [...]

aurorajacynda

@aurorajacynda

04 Apr, 26

3.9k

Rapid fire NEW @pinklily Arrivals + a GIVEAWAY✨💕 [...]

aurorajacynda

@aurorajacynda

21 Sep, 25

3.6k

[...] I’m giving away (2) $100 Pink Lily Gift Cards! •Comment + “Like” [...]

riminimerrick x Pink Lily

riminimerrick

@riminimerrick

18 Oct, 25

33.6k

When Pink Lily restocks their best-selling [...]

riminimerrick

@riminimerrick

09 Sep, 25

1.5k

Trick or treat yourself 👻✨ Pink Lily Halloween sweaters are [...]

riminimerrick

@riminimerrick

16 Sep, 25

1.2k

[...] no tricks this season 🖤🎃 Pink Lily just launched the cutest [...]

ashley_msanders x Pink Lily

ashley_msanders

@ashley_msanders

05 Dec, 25

813

143

Hey girl, @pinklily daily deals are still active. [...]

ashley_msanders

@ashley_msanders

13 Oct, 25

784

169

[...] the afternoon 😂🤣😂 Outfit: @pinklily PL is also having a sale: 40% [...]

ashley_msanders

@ashley_msanders

19 Sep, 25

507

103

[...] don’t want to miss out on! @pinklily sweaters are 50% off! 🔗 in [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.5%)
• United Kingdom (3.3%)
• India (2.8%)

Here is another example of Pink Lily collaborating with an influencer in United States.

savannahjeanalexander x Pink Lily

savannahjeanalexander

@savannahjeanalexander

19 Sep, 25

249.5k

8.6k

[...] comment ‘shop’ for a link to these @pinklily looks #PinkLilyPartner Use code [...]

Pink Lily's influencer activity vs. related brands

Pink Lily competes with VICI Collection and Hello Molly in boutique-style women’s fashion driven by try-ons, haul culture, and seasonal drops. These brands target similar social-first shoppers looking for accessible, influencer-styled outfits.

Total influencer content

Hello Molly leads with 1.8k sponsored posts, significantly outpacing VICI COLLECTION (823 posts) and Pink Lily (673 posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. Hello Molly has more than twice as many total posts as Pink Lily and VICI COLLECTION.

By social platform

Among these brands, Hello Molly leads on Instagram and TikTok and VICI COLLECTION leads on YouTube. The gap is most notable on TikTok, with Hello Molly at 781, Pink Lily at 0, VICI COLLECTION at 0 posts. Pink Lily's activity is particularly concentrated on Instagram. Hello Molly has TikTok posts while Pink Lily and VICI COLLECTION have none.

By geographical market

Hello Molly has the highest estimated sponsored-post volume in United States (1.1k posts, 62.1%), Australia (141 posts, 7.8%), United Kingdom (125 posts, 6.9%), while VICI COLLECTION leads in Canada with 31 posts (3.8%). Looking at United States specifically, the split is Hello Molly at 1.1k posts (62.1%), VICI COLLECTION at 660 posts (80.2%), Pink Lily at 555 posts (82.5%).