Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by Pink Lily over the last 12 months.

This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.

Influencer activity throughout the year

Pink Lily's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pink Lily's sponsored post volume appears to trend upward over the 12-month period, rising from 115 posts in January to 148 in December. The peak month, November, reached 300 posts, 105% higher than the monthly average of 146.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:

• TikTok: 1.1k posts (61.9%)
• Instagram: 665 posts (38%)
• YouTube: 2 posts (0.1%)

TikTok influencer marketing is a clear focus for Pink Lily.

Here are 3 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

cass.spinelli x Pink Lily

cass.spinelli

@cass.spinelli

14 Aug, 25

344.6k

2.3k

[...] is your fave?! Code CASS for 25% off @pinklily #PinkLilyPartner

Influencer bio

florida ♡ Youtube & Tiktok: @cass.spinelli 🦢 💌 teamcass@linkcreatormgmt.com outfit links & discounts ↓

Collaboration metrics

Post views344.6k

Post EMV $10.6k

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chloelukasiak25 x Pink Lily

chloelukasiak25

@chloelukasiak25

31 Jul, 25

1.6M

15k

#Pinklilypartner Simply obsessed with these [...]

Influencer bio

New York City Amanda.smith@thedigitaldept.com

Collaboration metrics

Post views1.6M

Post EMV $32.8k

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EnhanceTheSeasonswithKaren x Pink Lily

EnhanceTheSeasonswithKaren

@EnhanceTheSeasonswithKaren

30 Apr, 26

9.9k

819

Get your personalized weight loss plan from Simple App here: Code KAREN → 80% off. Welcome back to my channel, friends! As we move through these final days of April, I’ve been focusing on what it means to truly refresh—not just our homes, but our daily rhythms. Today’s video is a bit of a "slow vlog" starting with a morning wellness routine and an app that has really helped me simplify my health journey. Later in the video, I’m so excited to finally share my Spring Porch and Patio reveal! I’ve been busy styling these outdoor spaces here in Ohio (Zone 6) with those classic touches I love, but please know—this is just the beginning. I have so much more to share as the season progresses, including my English and French lavender, my vegetable garden, and plenty of summer entertaining! If you're new here, I'd love for you to subscribe and join our community as we "Enhance the Seasons" together! Timestamps: • 00:00 - Slow Morning & Wellness Update • 12:00 - Simplifying My Health Journey • 20:00 - Spring Porch & Patio Reveal • 33:00 - Looking Ahead: The Summer Garden #SpringRefresh #SlowLiving #CoastalGrandmother #OhioVlogger #PatioDecor #WellnessJourney #SpringReveal Facebook: Follow me on Facebook Products Mentioned In today’s video: Get your personalised weight loss plan from Simple App here: Code KAREN → 80% off. Ceramic Hair Rollers: * Waffle Robe - * Sunshine and Coffee Pink Graphic Sweatshirt: * Short Sculpted Foliage Taper Candle Holder: * Large Sculpted Foliage Taper Candle Holder: * Electric Kettle: * Lemon Shaped Measuring Cups: * Women's Signature Original Cotton Sweater, Crewneck: * High-Waisted Pixie Skinny Ankle Pants: * Special 2026 Best Southern Gardens: * Blue Salad Bowl: * 4-Wick Floral Candle: * Artificial Tulips: * Blue and White Vase: * Similar glass iced tea pitcher with lid: * Scalloped Woven Natural Tray: * Hydrangea Table Runner: * Patio Indoor Outdoor Throw Pillow Cover: * Patio Indoor Outdoor Lumbar Pillow Cover: * Ninja Nutri-Plus Personal Blender: * Tall Planter Set of 2 - Black Pot Planter: * Waterproof Outdoor Black and White Rug: * Jewelry: UNOde50 Oval Links Bracelet: * Chunky Earrings: * Multiband ring: * Kendra Scott Pearl Chain Necklace: * MacKenzie Childs Products Shown MacKenzie Childs Checkered Bowl: * MacKenzie Childs Sterling Check Large Canister: * MacKenzie Childs Tea Kettle: * MacKenzie Childs Skillet: * LET'S BE FRIENDS INSTAGRAM: TikTok: @enhancetheseasons For Collabs & Business Inquiries: karenf@2orchids.com Enhance The Seasons P. O. Box 14085 Youngstown, Ohio 44514 #slowlivinghomemaking #over50 lifestyle #seasonaldecorideas

Influencer bio

I am grateful you are here! My channel is about all things cozy & slow loving. I love to share what I love & what I'm passionate about! I love to decorate my home for the different seasons, but also how lifestyle changes with each season. I am going to be talking about making the most of each season of life, but also embracing change! I upload videos every Monday & Thursday ! Please subscribe! I don't want you to miss out on my latest videos! Direct email: karenf@2orchids.com #1325233 Enhance The Seasons with Karen PO Box 14085 Youngstown, OH 44514

Collaboration metrics

Post views9.9k

Post EMV $378

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 52.6% of partnerships featuring creators averaging <1K views, Pink Lily's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (379.1k avg views/post):

beccers_gordonn x Pink Lily

beccers_gordonn

@beccers_gordonn

02 Oct, 25

106.8k

1.6k

[...] teacher outfits are from @The Pink Lily ! Use REBECCA to save 💕 #teacher [...]

Influencer bio

Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com

Collaboration metrics

Post views106.8k

Post EMV $2.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

hauteinhighheels4584 x Pink Lily

hauteinhighheels4584

@hauteinhighheels4584

11 Oct, 25

23.8k

116

okay this @The Pink Lily jacket won’t last long - so get it [...]

Influencer bio

💍 and 🐶 👩🏻‍🏫 Kindergarten Teacher 🛍 UGC Creator | Styling Inspo ⬇️

Collaboration metrics

Post views23.8k

Post EMV $482

More influencer data

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Pink Lily's repeat partnerships

cassidy_belle24 x Pink Lily

cassidy_belle24

@cassidy_belle24

11 Nov, 25

3.9k

40

[...] out on this amazing deal! #pinklily #pinklilybeauty #selftanner [...]

cassidy_belle24

@cassidy_belle24

10 Dec, 25

3.1k

19

[...] it out while it’s only $8!! #pinklily #beauty #tan #glow #grwm @The [...]

cassidy_belle24

@cassidy_belle24

23 Dec, 25

1.5k

14

[...] #tan #selfcare #grwm @The Pink Lily

aurorajacynda x Pink Lily

aurorajacynda

@aurorajacynda

03 Sep, 25

5.3k

[...] to style for! Took this @pinklily Athleisure Haul from Summer [...]

aurorajacynda

@aurorajacynda

04 Apr, 26

3.8k

Rapid fire NEW @pinklily Arrivals + a GIVEAWAY✨💕 [...]

aurorajacynda

@aurorajacynda

21 Sep, 25

3.6k

[...] I’m giving away (2) $100 Pink Lily Gift Cards! •Comment + “Like” [...]

riminimerrick x Pink Lily

riminimerrick

@riminimerrick

18 Oct, 25

33.6k

When Pink Lily restocks their best-selling [...]

riminimerrick

@riminimerrick

19 Jul, 25

5.3k

[...] month Me: strutting in a new Pink Lily fit like 💅 Code RIMINI saves [...]

riminimerrick

@riminimerrick

15 Aug, 25

2.5k

[...] to FORTY percent off at Pink Lily 🫶🏼 From school drop-off to [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (3.4%)
• United Kingdom (3.2%)
• India (2.9%)

Here is another example of Pink Lily collaborating with an influencer in United States.

taylorlynnlancaster x Pink Lily

taylorlynnlancaster

@taylorlynnlancaster

10 Nov, 25

1.5M

3.9k

Tis the season 🙂‍↔️🥂 @The Pink Lily code TAYLORLYNN to save 30% #pinklily [...]

Pink Lily's influencer activity vs. related brands

Pink Lily competes in women’s boutique fashion with a strong social commerce and try-on haul dynamic. VICI COLLECTION and Petalandpup target similar customers with comparable influencer-heavy acquisition and drop-based merchandising.

Total influencer content

Petalandpup leads with 2.6k sponsored posts, marginally ahead of VICI COLLECTION (2.3k posts) and Pink Lily (1.7k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, VICI COLLECTION leads on Instagram and Petalandpup leads on TikTok and YouTube. The gap is most notable on Instagram, with VICI COLLECTION at 2.3k, Petalandpup at 1.3k, Pink Lily at 665 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. VICI COLLECTION has far more Instagram posts than Pink Lily and Petalandpup.

By geographical market

VICI COLLECTION has the highest estimated sponsored-post volume in United States (1.8k posts, 77.5%), Canada (87 posts, 3.8%), Brazil (87 posts, 3.8%), suggesting a North America focus, while Petalandpup has the highest estimated sponsored-post volume in Australia (485 posts, 18.8%), United Kingdom (101 posts, 3.9%). Looking at United States specifically, the split is VICI COLLECTION at 1.8k posts (77.5%), Petalandpup at 1.6k posts (60.3%), Pink Lily at 1.4k posts (82.9%).