Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 258 pieces of influencer content sponsored by Pink Lily over the last 12 months.

This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.

Influencer activity throughout the year

Pink Lily's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pink Lily's sponsored post volume peaks in July with 99 posts, 371% higher than the monthly average of 21. December recorded the lowest activity at 1 posts, 95% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:

• Instagram: 157 posts (60.9%)
• TikTok: 99 posts (38.4%)
• YouTube: 2 posts (0.8%)

Instagram influencer marketing is a clear focus for Pink Lily.

Here are 3 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

katielynnteaches x Pink Lily

katielynnteaches

@katielynnteaches

11 Jul, 26

39.6k

1.5k

[...] brands 🤩🤩🫶🏼🫶🏼@anthropologie @pinklily @campsnapcamera @u_brands @heydude [...]

Influencer bio

Fourth grade teacher✏️💕 who loves Jesus!! 💌 katielynnteaches@thesociablesociety.com

Collaboration metrics

Post views39.6k

Post EMV $1.3k

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hauteinhighheels4584 x Pink Lily

hauteinhighheels4584

@hauteinhighheels4584

01 Jun, 26

8.1k

959

[...] pullover and these shorts from @The Pink Lily and they are finally back in stock! I [...]

Influencer bio

💍 and 🐶 👩🏻‍🏫 Kindergarten Teacher 🛍 UGC Creator | Styling Inspo ⬇️

Collaboration metrics

Post views8.1k

Post EMV $210

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EnhanceTheSeasonswithKaren x Pink Lily

EnhanceTheSeasonswithKaren

@EnhanceTheSeasonswithKaren

30 Apr, 26

9.9k

819

Get your personalized weight loss plan from Simple App here: Code KAREN → 80% off. Welcome back to my channel, friends! As we move through these final days of April, I’ve been focusing on what it means to truly refresh—not just our homes, but our daily rhythms. Today’s video is a bit of a "slow vlog" starting with a morning wellness routine and an app that has really helped me simplify my health journey. Later in the video, I’m so excited to finally share my Spring Porch and Patio reveal! I’ve been busy styling these outdoor spaces here in Ohio (Zone 6) with those classic touches I love, but please know—this is just the beginning. I have so much more to share as the season progresses, including my English and French lavender, my vegetable garden, and plenty of summer entertaining! If you're new here, I'd love for you to subscribe and join our community as we "Enhance the Seasons" together! Timestamps: • 00:00 - Slow Morning & Wellness Update • 12:00 - Simplifying My Health Journey • 20:00 - Spring Porch & Patio Reveal • 33:00 - Looking Ahead: The Summer Garden #SpringRefresh #SlowLiving #CoastalGrandmother #OhioVlogger #PatioDecor #WellnessJourney #SpringReveal Facebook: Follow me on Facebook Products Mentioned In today’s video: Get your personalised weight loss plan from Simple App here: Code KAREN → 80% off. Ceramic Hair Rollers: * Waffle Robe - * Sunshine and Coffee Pink Graphic Sweatshirt: * Short Sculpted Foliage Taper Candle Holder: * Large Sculpted Foliage Taper Candle Holder: * Electric Kettle: * Lemon Shaped Measuring Cups: * Women's Signature Original Cotton Sweater, Crewneck: * High-Waisted Pixie Skinny Ankle Pants: * Special 2026 Best Southern Gardens: * Blue Salad Bowl: * 4-Wick Floral Candle: * Artificial Tulips: * Blue and White Vase: * Similar glass iced tea pitcher with lid: * Scalloped Woven Natural Tray: * Hydrangea Table Runner: * Patio Indoor Outdoor Throw Pillow Cover: * Patio Indoor Outdoor Lumbar Pillow Cover: * Ninja Nutri-Plus Personal Blender: * Tall Planter Set of 2 - Black Pot Planter: * Waterproof Outdoor Black and White Rug: * Jewelry: UNOde50 Oval Links Bracelet: * Chunky Earrings: * Multiband ring: * Kendra Scott Pearl Chain Necklace: * MacKenzie Childs Products Shown MacKenzie Childs Checkered Bowl: * MacKenzie Childs Sterling Check Large Canister: * MacKenzie Childs Tea Kettle: * MacKenzie Childs Skillet: * LET'S BE FRIENDS INSTAGRAM: TikTok: @enhancetheseasons For Collabs & Business Inquiries: karenf@2orchids.com Enhance The Seasons P. O. Box 14085 Youngstown, Ohio 44514 #slowlivinghomemaking #over50 lifestyle #seasonaldecorideas

Influencer bio

I am grateful you are here! My channel is about all things cozy & slow loving. I love to share what I love & what I'm passionate about! I love to decorate my home for the different seasons, but also how lifestyle changes with each season. I am going to be talking about making the most of each season of life, but also embracing change! I upload videos every Monday & Thursday ! Please subscribe! I don't want you to miss out on my latest videos! Direct email: karenf@2orchids.com #1325233 Enhance The Seasons with Karen PO Box 14085 Youngstown, OH 44514

Collaboration metrics

Post views9.9k

Post EMV $378

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 38.9% of partnerships featuring creators averaging 1K-5K views, Pink Lily's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.6%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3k avg views/post):

cortneyspencer0 x Pink Lily

cortneyspencer0

@cortneyspencer0

24 Jul, 26

740

21

[...] use code Spencer when you shop @The Pink Lily ❤️

Influencer bio

💥Makeup for dummies 💥Mid size fashion ideas 💥Fine Hair Ideas 💥Color match👇

Collaboration metrics

Post views740

Post EMV $16

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And here is another example with a smaller creator on TikTok (412 avg views/post):

lynds.beck x Pink Lily

lynds.beck

@lynds.beck

23 Jul, 26

672

7

[...] the perfect oversized fit! 📚✨ @The Pink Lily #teachersoftiktok #teacherstyle [...]

Influencer bio

MILLENNIAL MOM | TEACHER | TTS lyndseybeckham@gmail.com @lynds.beck.loves

Collaboration metrics

Post views672

Post EMV $14

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Pink Lily's repeat partnerships

aurorajacynda x Pink Lily

aurorajacynda

@aurorajacynda

04 Apr, 26

3.9k

Rapid fire NEW @pinklily Arrivals + a GIVEAWAY✨💕 [...]

aurorajacynda

@aurorajacynda

13 Jun, 26

3k

MASSIVE new summer @pinklily unboxing!! Most of this is [...]

aurorajacynda

@aurorajacynda

15 Feb, 26

2.9k

New @pinklily Arrivals to watch out for [...]

moderndaymama1 x Pink Lily

moderndaymama1

@moderndaymama1

24 Apr, 26

1.8k

[...] saves you 25% sitewide on @pinklily Comment “USA” for a dm with [...]

moderndaymama1

@moderndaymama1

10 Jul, 26

1.4k

[...] the comfort level! These @pinklily new arrivals couldn’t be [...]

moderndaymama1

@moderndaymama1

15 May, 26

1.2k

[...] wknd loading 🇺🇸 these @pinklily looks deserve to be on a boat [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (3.1%)
• Canada (3%)
• United Kingdom (2.5%)

Here is another example of Pink Lily collaborating with an influencer in United States.

mckstylin x Pink Lily

mckstylin

@mckstylin

31 Jul, 26

33.4k

238

[...] to share the new fall collection from @pinklily today!☀️ #pinklilypartner . . . [...]

Pink Lily's influencer activity vs. related brands

Pink Lily competes with VICI COLLECTION and Hello Molly in women’s boutique fashion driven by frequent new arrivals and styling-led content. Their influencer strategies typically revolve around try-ons, haul formats, and seasonal outfit edits.

Total influencer content

Hello Molly leads with 1.8k sponsored posts, significantly outpacing VICI COLLECTION (813 posts) and Pink Lily (258 posts). Across all three brands, the average volume is 968 posts, suggesting moderate but consistent investment. Hello Molly has several times more total posts than Pink Lily and VICI COLLECTION.

By social platform

Among these brands, Hello Molly leads on Instagram and TikTok and VICI COLLECTION leads on YouTube. The gap is most notable on TikTok, with Hello Molly at 836, Pink Lily at 99, VICI COLLECTION at 0 posts. VICI COLLECTION's activity is particularly concentrated on Instagram. Hello Molly has several times more posts than Pink Lily on TikTok, and VICI COLLECTION has no TikTok posts.

By geographical market

Hello Molly has the highest estimated sponsored-post volume in United States (1.2k posts, 64.2%), Australia (143 posts, 7.8%), United Kingdom (134 posts, 7.3%), while VICI COLLECTION leads in Canada with 29 posts (3.6%), while Pink Lily leads in India with 8 posts (3.1%). Looking at United States specifically, the split is Hello Molly at 1.2k posts (64.2%), VICI COLLECTION at 658 posts (80.9%), Pink Lily at 218 posts (84.6%).