Pink Lily Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Pink Lily over the last 12 months.
This report breaks down where & how Pink Lily invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pink Lily, see here: Pink Lily influencers.
Influencer activity throughout the year
Pink Lily's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pink Lily's influencer activity by month
Number of sponsored posts
Pink Lily's sponsored post volume appears to trend upward over the 12-month period, rising from 112 posts in January to 148 in December. The peak month, November, reached 298 posts, 95% higher than the monthly average of 153.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pink Lily's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (61.5%)
- Instagram: 705 posts (38.5%)
Pink Lily's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pink Lily.
Here are 2 examples of Pink Lily's recent sponsored collaborations (one each for Instagram, TikTok).
cass.spinelli x Pink Lily
![Instagram post by @cass.spinelli for Pink Lily. Caption reads: [...] is your fave?! Code CASS for 25% off....](https://images.od.modash.io/09032b3c736be0834ba12ecf1336a0d04814bf8d)
Influencer bio
florida ♡ Youtube & Tiktok: @cass.spinelli 🦢 💌 teamcass@linkcreatormgmt.com outfit links & discounts ↓
Collaboration metrics
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chloelukasiak25 x Pink Lily
![TikTok post by @chloelukasiak25 for Pink Lily. Caption reads: #Pinklilypartner Simply obsessed with these [...].](https://images.od.modash.io/9be534e345c8baf86694bbc0af38cd5d05e3bf3d)
Influencer bio
New York City Amanda.smith@thedigitaldept.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.5%
- Carousels: 7.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pink Lily are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pink Lily's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.8% of partnerships featuring creators averaging <1K views, Pink Lily's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (379.1k avg views/post):
beccers_gordonn x Pink Lily
![TikTok post by @beccers_gordonn for Pink Lily. Caption reads: [...] teacher outfits are from @The Pink Lily !....](https://images.od.modash.io/e304bdbf4692b6de2f8468fc07dbe5788e7523ed)
Influencer bio
Utah 📍 4th grade teacher, skincare, makeup 💌teamrebecca@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
laurenelizabeth_shop x Pink Lily
![TikTok post by @laurenelizabeth_shop for Pink Lily. Caption reads: [...] showcase for Bottoms - search PJs @The Pink....](https://images.od.modash.io/78d6e4a6f3f0def02a334f849a867517832da96b)
Influencer bio
100% REAL HUMAN CREATOR- what you see is what you get and we LOVE BIG around here 🖤 ••Lets collab👇••
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pink Lily's repeat partnerships
Out of 665 unique influencers in our dataset, 60 of them (9%) posted content for Pink Lily in 3 or more separate calendar months. The most consistent partner is @aurorajacynda, who has collaborated across 12 months with 79 total posts.
Here are 3 examples of Pink Lily's repeat influencer partnerships, with links to the sponsored content.
aurorajacynda x Pink Lily
![Instagram post by @aurorajacynda for Pink Lily. Caption reads: [...] to style for! Took this @pinklily Athleisure....](https://images.od.modash.io/e4fa21c9e5c9289f26b14321e2d4bb7601fcacef)
![Instagram post by @aurorajacynda for Pink Lily. Caption reads: [...] I’m giving away (2) $100 Pink Lily Gift....](https://images.od.modash.io/f43008d18a17eeb25ea0f673f31a8009fa12cdab)
riminimerrick x Pink Lily
![Instagram post by @riminimerrick for Pink Lily. Caption reads: When Pink Lily restocks their best-selling [...].](https://images.od.modash.io/b98333e30e4c717693bbd3833e77a1e66fb9bfe6)
![Instagram post by @riminimerrick for Pink Lily. Caption reads: [...] month Me: strutting in a new Pink Lily fit....](https://images.od.modash.io/6fece90b52b2ed8564550c42ab572c175c5c4c43)
![Instagram post by @riminimerrick for Pink Lily. Caption reads: [...] #hotmomsummer #pinklily #pinklilystyle.](https://images.od.modash.io/f44f4981b2be0bcd17fd305536aa460de17dc87b)
cassidy_belle24 x Pink Lily
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: [...] out on this amazing deal! #pinklily....](https://images.od.modash.io/6d858f30538898df002425645ddcdd101852000f)
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: [...] it out while it’s only $8!! #pinklily....](https://images.od.modash.io/f272901fbb204799132797648e8f674f43b98363)
![TikTok post by @cassidy_belle24 for Pink Lily. Caption reads: Pink Lily always has the coziest [...].](https://images.od.modash.io/a75d213b8f04e2a2de856414a5dff0bcca394875)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pink Lily had the most influencer activity. 83.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.4%)
- United Kingdom (3.1%)
- India (2.4%)
Pink Lily's influencer activity by market
Here is another example of Pink Lily collaborating with an influencer in United States.
taylorlynnlancaster x Pink Lily
Pink Lily's influencer activity vs. related brands
Pink Lily competes closely with White Fox Boutique and Hello Molly in women’s boutique fashion, especially casual-to-occasion looks promoted through try-ons and haul content. These brands fight for the same influencer-driven discovery and promo-code conversions.
Total influencer content
Pink Lily vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 25.8k sponsored posts, significantly outpacing Pink Lily (1.8k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. White Fox Boutique has many more total posts than Pink Lily and Hello Molly.
By social platform
Pink Lily vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 13.6k, Pink Lily at 1.1k, Hello Molly at 788 posts. White Fox Boutique has many more posts on Instagram and TikTok than Pink Lily and Hello Molly.
By geographical market
Pink Lily vs. related brands influencer activity (by country)
Estimated sponsored posts in Pink Lily's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (12k posts, 47.5%), United Kingdom (4.9k posts, 18.8%), Australia (3.7k posts, 14.3%), while Pink Lily leads in Canada with 62 posts (3.4%). Looking at United States specifically, the split is White Fox Boutique at 12k posts (47.5%), Pink Lily at 1.5k posts (83.7%), Hello Molly at 1k posts (64.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- White Fox Boutique's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Beautyblender's Influencer Marketing Strategy
- Fanttik's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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