Hawaiian Tropic Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Hawaiian Tropic over the last 12 months.

This report breaks down where & how Hawaiian Tropic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Hawaiian Tropic, see here: Hawaiian Tropic influencers.

Influencer activity throughout the year

Hawaiian Tropic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Hawaiian Tropic's influencer activity appears to have tapered over the year, from 47 posts in January down to 49 in December. June was the busiest month at 221 posts, 128% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hawaiian Tropic's sponsored influencer collaborations break down by social platform:

• TikTok: 672 posts (57%)
• Instagram: 507 posts (43%)

TikTok influencer marketing is a clear focus for Hawaiian Tropic.

Here are 2 examples of Hawaiian Tropic's recent sponsored collaborations (one each for Instagram, TikTok).

alixearle x Hawaiian Tropic

alixearle

@alixearle

13 May, 26

8M

145.7k

hands have been busy lately 👏🏻 @hawaiiantropic #HTpartner

Influencer bio

❣︎ Founder and Chief Brand Officer of @realeactives alixearleteam@unitedtalent.com

Collaboration metrics

Post views8.0M

Post EMV $253.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

haileybills1 x Hawaiian Tropic

haileybills1

@haileybills1

11 Jun, 26

4.1M

35.3k

[...] stop won't stop doing this dance @Hawaiian Tropic 💕 now it's your turn!

Influencer bio

🖤 DIET COKE 🖤 💌 : teamhailey@smithsaint.com

Collaboration metrics

Post views4.1M

Post EMV $83.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Hawaiian Tropic's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):

averykatherinewood x Hawaiian Tropic

averykatherinewood

@averykatherinewood

22 Jun, 26

2.6M

78.2k

Study abroad beach days + @Hawaiian Tropic dark tanning mist are the perfect [...]

Influencer bio

i ramble for a living 💌: averywoodbusiness@gmail.com

Collaboration metrics

Post views2.6M

Post EMV $55.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.6k avg views/post):

roe.thompsonn x Hawaiian Tropic

roe.thompsonn

@roe.thompsonn

17 Jun, 26

493

23

@Hawaiian Tropic @Hawaiian Tropic EU

Influencer bio

Beauty • Makeup • Looking Good🍸🐆🪩🪽 London roethompson07@gmail.com

Collaboration metrics

Post views493

Post EMV $11

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Hawaiian Tropic's repeat partnerships

mama16181 x Hawaiian Tropic

mama16181

@mama16181

27 May, 26

2.2k

66

@Hawaiian Tropic #Hawaiiantropic #tanning [...]

mama16181

@mama16181

29 Mar, 26

1k

26

the best smell 🥥🌞🌺👙 #hawaiiantropic #aftersun #bodybutter [...]

mama16181

@mama16181

30 Mar, 26

933

25

smells so good 🥥😍 @Hawaiian Tropic

si_swimsuit x Hawaiian Tropic

si_swimsuit

@si_swimsuit

20 May, 26

605.2k

1.8k

[...] to the social club, Hawaiian Tropic brought the glow to every [...]

si_swimsuit

@si_swimsuit

01 Jun, 26

547.8k

2.4k

All you need is @HawaiianTropic, @si_swimsuit models and a [...]

si_swimsuit

@si_swimsuit

16 Jun, 26

544.1k

2.8k

[...] bikinis, and that @hawaiiantropic glow 👙✨recapping some of [...]

lucy_bs_life x Hawaiian Tropic

lucy_bs_life

@lucy_bs_life

26 May, 26

1.6k

2

[...] #sunprotection @Hawaiian Tropic

lucy_bs_life

@lucy_bs_life

26 Apr, 26

1.1k

3

[...] without ruining your luck @Hawaiian Tropic @Unineed #spf30 #spfmakeup [...]

lucy_bs_life

@lucy_bs_life

02 May, 26

1.1k

6

[...] the greasy creams @@Hawaiian Tropic ##spf##sunscreenhack##summ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.9%)
• Mexico (6.4%)
• Brazil (6.3%)

Here is another example of Hawaiian Tropic collaborating with an influencer in United States.

mayceesteele x Hawaiian Tropic

mayceesteele

@mayceesteele

05 Jun, 26

3.8M

3.4k

[...] still not over being apart of this @hawaiiantropic campaign! Now it’s your turn to try [...]

Hawaiian Tropic's influencer activity vs. related brands

Hawaiian Tropic, Sun Bum, and Bondi Sands compete in sun and tan-adjacent categories built on beach lifestyle positioning. Influencer-led SPF routines, vacation content, and glow-focused storytelling are common competitive battlegrounds.

Total influencer content

Bondisands leads with 2k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (891 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Bondi Sands has more than twice as many total posts as Sun Bum.

By social platform

Among these brands, Bondisands leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bondisands at 1.2k, Hawaiian Tropic at 672, Sun Bum at 242 posts. Sun Bum's activity is particularly concentrated on Instagram. On TikTok, Bondi Sands has nearly twice as many posts as Hawaiian Tropic and more than five times as many as Sun Bum.

By geographical market

Bondisands has the highest estimated sponsored-post volume in United States (646 posts, 32.6%), United Kingdom (357 posts, 18%), Australia (172 posts, 8.7%), while Hawaiian Tropic leads in Mexico with 75 posts (6.4%), while Sun Bum leads in Brazil with 42 posts (4.7%). Looking at United States specifically, the split is Bondisands at 646 posts (32.6%), Sun Bum at 608 posts (68.2%), Hawaiian Tropic at 397 posts (33.7%).