Hawaiian Tropic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 369 pieces of influencer content sponsored by Hawaiian Tropic over the last 12 months.
This report breaks down where & how Hawaiian Tropic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hawaiian Tropic, see here: Hawaiian Tropic influencers.
Influencer activity throughout the year
Hawaiian Tropic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Hawaiian Tropic's influencer activity by month
Number of sponsored posts
Hawaiian Tropic's influencer activity appears to have tapered over the year, from 11 posts in January down to 18 in December. June was the busiest month at 114 posts, 268% above the monthly average.
Hawaiian Tropic's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 24.2M, while September recorded the least at 33.1k. Across all tracked posts in the 12-month window, average views per post were 104.5k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @joana.salamone, generated 3.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hawaiian Tropic's sponsored influencer collaborations break down by social platform:
- Instagram: 216 posts (58.5%)
- TikTok: 152 posts (41.2%)
- YouTube: 1 posts (0.3%)
Hawaiian Tropic's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hawaiian Tropic.
Here are 3 examples of Hawaiian Tropic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
perrieedwards x Hawaiian Tropic
Influencer bio
My debut album ‘Perrie’ out now ♥️
Collaboration metrics
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joana.salamone x Hawaiian Tropic
![TikTok post by @joana.salamone for Hawaiian Tropic. Caption reads: [...] bei dem ersten Brand Trip von HAWAIIAN....](https://images.od.modash.io/42c5a52978d06637a1153d2d3985b190b3241af0)
Influencer bio
Joäna 🤌🏼 IG & SNAP Joana.Salamone 📸 Joana@salamone.me 📮
Collaboration metrics
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tabithamy x Hawaiian Tropic
![YouTube post by @tabithamy for Hawaiian Tropic. Caption reads: [...] my impression…?😏
@hawaiiant_uk....](https://images.od.modash.io/c7a4b7dc7e779e04f805f88071ed6962cb6c4e7d)
Influencer bio
hello, hi, good morning, good evening & good day🕺🤠🌶️⭐️🩷🎬 I'm Tabitha, a 25 yr old trying to live & create her BEST life, documenting it all in 4K xxx over here you can expect lots of... 👩🍳 FOOD!! I am foodie to my core, my favourite hobbies include cooking, baking & eating out 👚 CLOTHES!! fun fact, I actually have a degree in fashion management 🏰 DISNEY!! I've been going with my family ever since I was little 🎄 XMAS!! the literal most wonderful time of year 🏡 & MY FAMILY!! we are all super close, practically neighbours lol & LIVE for a big family holiday xxx so welcome to my lil' corner of the internet for oversharing, travelling, outfits, fun, food & chaos... I am SO happy you're here 💌
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 70.8%
- Posts: 29.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hawaiian Tropic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hawaiian Tropic's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 10K-50K views, Hawaiian Tropic's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (376.6k avg views/post, 96.3k followers):
yamilerizkallah x Hawaiian Tropic
Influencer bio
Boss energy, soft heart💛 Host @pinkespresso.tv | Owner @elpalestinoshawerma Team @ripleyperu | Team @guess.pe Contact: DM or ariana@theinfluslab.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post, 11.3k followers):
nathaliavolles x Hawaiian Tropic
Influencer bio
📍Blumenau — com olhar pro mundo 📸 Criadora de conteúdo & modelo
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hawaiian Tropic's repeat partnerships
Out of 289 unique influencers in our dataset, 8 of them (3%) posted content for Hawaiian Tropic in 3 or more separate calendar months. The most consistent partner is @avarygg, who has collaborated across 3 months with 4 total posts.
Here are 3 examples of Hawaiian Tropic's repeat influencer partnerships, with links to the sponsored content.
avarygg x Hawaiian Tropic
![TikTok post by @avarygg for Hawaiian Tropic. Caption reads: [...] this oil is AMAZINGGGGGG @Hawaiian Tropic....](https://images.od.modash.io/dc970920f02a6d99723937ba3ea64b9375d6bfc6)
marigonzalez x Hawaiian Tropic
![Instagram post by @marigonzalez for Hawaiian Tropic. Caption reads: [...]
O cheirinho icônico de @hawaiiantropic.br e....](https://images.od.modash.io/bcfa1809ef972eb3fbb6551aff764306a6cab6e5)
![Instagram post by @marigonzalez for Hawaiian Tropic. Caption reads: [...] pra usar todos os dias! @hawaiiantropic.br....](https://images.od.modash.io/7fccb6e2382ddcb892a3731d92ff661ee4318956)
![Instagram post by @marigonzalez for Hawaiian Tropic. Caption reads: [...] que a gente ama, penso em....](https://images.od.modash.io/a3d71fa7ffca6a78beeae20c6cc3d1b52ae2e870)
lexmille.r x Hawaiian Tropic
![Instagram post by @lexmille.r for Hawaiian Tropic. Caption reads: [...] paid brand deal with @hawaiiantropic....](https://images.od.modash.io/9a0392c8a7690f7d8f012c495198c0f94fb75499)
![Instagram post by @lexmille.r for Hawaiian Tropic. Caption reads: [...] no complaints from me! @hawaiiantropic is my....](https://images.od.modash.io/68b475f5142fc48ec998cbc16eb7d547e0b9671c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Hawaiian Tropic had the most influencer activity. 29.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.8%)
- Italy (8.7%)
- Mexico (7.7%)
Hawaiian Tropic's influencer activity by market
Here is another example of Hawaiian Tropic collaborating with an influencer in Portugal.
elisabotoo x Hawaiian Tropic
![TikTok post by @elisabotoo for Hawaiian Tropic. Caption reads: [...] and SPF in the bag, always with @🧴Hawaiian....](https://images.od.modash.io/b774c31b6cce2e48b6d97dcee06959b1a65c1275)
Hawaiian Tropic's influencer activity vs. related brands
Hawaiian Tropic, Sun Bum, and Supergoop all compete in sun care with strong beach, travel, and daily SPF routines driving creator content. They target overlapping audiences looking for effective protection paired with a lifestyle aesthetic.
Total influencer content
Hawaiian Tropic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 1.6k sponsored posts, significantly outpacing Hawaiian Tropic (369 posts) and Sun Bum (144 posts). Across all three brands, the average volume is 705 posts, suggesting moderate but consistent investment. Supergoop has several times more total posts than Hawaiian Tropic and Sun Bum.
By social platform
Hawaiian Tropic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 1.3k, Hawaiian Tropic at 152, Sun Bum at 57 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has several times more posts than Hawaiian Tropic and Sun Bum.
By geographical market
Hawaiian Tropic vs. related brands influencer activity (by country)
Estimated sponsored posts in Hawaiian Tropic's top markets
Supergoop has the highest estimated sponsored-post volume in United States (905 posts, 56.5%), United Kingdom (101 posts, 6.3%), Thailand (78 posts, 4.9%), while Hawaiian Tropic leads in Italy with 32 posts (8.7%), while Sun Bum leads in Australia with 8 posts (5.4%). Looking at United States specifically, the split is Supergoop at 905 posts (56.5%), Hawaiian Tropic at 108 posts (29.3%), Sun Bum at 96 posts (66.5%).
Read more influencer strategy breakdowns
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