Hawaiian Tropic Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Hawaiian Tropic over the last 12 months.

This report breaks down where & how Hawaiian Tropic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Hawaiian Tropic, see here: Hawaiian Tropic influencers.

Influencer activity throughout the year

Hawaiian Tropic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Hawaiian Tropic's influencer activity appears to have tapered over the year, from 45 posts in January down to 45 in December. June was the busiest month at 308 posts, 196% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hawaiian Tropic's sponsored influencer collaborations break down by social platform:

• TikTok: 753 posts (60%)
• Instagram: 502 posts (40%)

TikTok influencer marketing is a clear focus for Hawaiian Tropic.

Here are 2 examples of Hawaiian Tropic's recent sponsored collaborations (one each for Instagram, TikTok).

averykatherinew x Hawaiian Tropic

averykatherinew

@averykatherinew

23 Mar, 26

1.9M

the perfect spring break glow with @hawaiiantropic #hawaiiantropicpartner #ad

Influencer bio

Beauty | Fashion | Lifestyle @adpiuf

Collaboration metrics

Post views1.9M

Post EMV $58.4k

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joana.salamone x Hawaiian Tropic

joana.salamone

@joana.salamone

26 Jun, 25

4.9M

79.7k

[...] bei dem ersten Brand Trip von HAWAIIAN TROPIC -Hibiscus Cove - dabei 🥹 @Hawaiian [...]

Influencer bio

Joäna 🤌🏼 IG & SNAP Joana.Salamone 📸 joana@nuvin.me 📮

Collaboration metrics

Post views4.9M

Post EMV $102.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Hawaiian Tropic's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (556.4k avg views/post):

nursemaddii x Hawaiian Tropic

nursemaddii

@nursemaddii

14 May, 25

1.1M

33k

[...] LOL #fyp #fypviral #lotion #sunburn #hawaiiantropic #sunburnlotion #tanlotion #tantok [...]

Influencer bio

Your beauty bestie✨ Aesthetic Nurse Practitioner 💉 Beauty | wellness | fav finds

Collaboration metrics

Post views1.1M

Post EMV $23.6k

More influencer data

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And here is another example with a smaller creator on TikTok (8.4k avg views/post):

tyreaktoldyou x Hawaiian Tropic

tyreaktoldyou

@tyreaktoldyou

19 Aug, 25

11.5k

843

[...] at the beach without any sunscreen! @Hawaiian Tropic is the way to go! #TyreakToldYou [...]

Influencer bio

I say what I mean and mean what I say Brooklyn, NY🗽 Tyreak@DigitalFuturesMedia.com

Collaboration metrics

Post views11.5k

Post EMV $272

More influencer data

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Hawaiian Tropic's repeat partnerships

giuliebeauty x Hawaiian Tropic

giuliebeauty

@giuliebeauty

10 Jul, 25

7.8k

331

[...] velocemente🌴☀️🥕✨ @Hawaiian Tropic • #tan #tanning [...]

giuliebeauty

@giuliebeauty

30 Jul, 25

5.5k

316

[...] su Tiktok Shop🥥🥭🌴 @Hawaiian Tropic • #creatorsearchinsights [...]

giuliebeauty

@giuliebeauty

08 Aug, 25

3.1k

168

[...] con Spf 10 al 🥥&🥭 @Hawaiian Tropic It • #hawaiiantropic [...]

melissahumanaparedes x Hawaiian Tropic

melissahumanaparedes

@melissahumanaparedes

11 Aug, 25

128.8k

#ad no matter the choice, there’s always something we agree on! 😉 Spritz for the summer! 🌞🌻 @htropic_ca Island Sport Spritz, available @shoppersdrugmart #HTAmbassador #spritz #sunsafety

melissahumanaparedes

@melissahumanaparedes

20 Jun, 25

84k

3.6k

#ad while I’m usually in the shade on a day-off, summer is about getting out & trying something new, so I’ll be relying on the @htropic_ca Sport Spritz to protect me during this summer’s adventures! 🌞🌻🍉⛱️ Packed with hydrating hyaluronic acid, it has a lightweight, water-like texture that makes it super easy to apply (& reapply!) between wipeouts…. which I had none of 😏💦 Grab your own @shoppersdrugmart

melissahumanaparedes

@melissahumanaparedes

10 Jul, 25

42.9k

[...] and their *new* Hawaiian Tropic Island Sport Spritz! 🧴🌞 [...]

eneabm x Hawaiian Tropic

eneabm

@eneabm

28 May, 25

506

37

[...] #summeronwithcvs #ad @Hawaiian Tropic @Vacation Inc. @Sun Bum

eneabm

@eneabm

09 May, 26

395

15

[...] #CVSPartner @Life is Good @Hawaiian Tropic

eneabm

@eneabm

19 Jun, 25

353

31

[...] @Maybelline NY @Hawaiian Tropic @Vacation Inc.

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.2%)
• Mexico (7.6%)
• Brazil (6.1%)

Here is another example of Hawaiian Tropic collaborating with an influencer in United States.

averykatherinewood x Hawaiian Tropic

averykatherinewood

@averykatherinewood

23 Mar, 26

2M

77.8k

the perfect spring break glow with @Hawaiian Tropic #hawaiiantropicpartner #ad

Hawaiian Tropic's influencer activity vs. related brands

Hawaiian Tropic competes directly with Sun Bum and Supergoop in sun care, where SPF education and beach/travel content are key creator arenas. They target overlapping audiences seeking both protection and lifestyle-driven summer branding.

Total influencer content

Supergoop leads with 6.6k sponsored posts, significantly outpacing Hawaiian Tropic (1.3k posts) and Sun Bum (850 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Hawaiian Tropic and Sun Bum.

By social platform

Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 5k, Hawaiian Tropic at 753, Sun Bum at 274 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has several times more posts than Hawaiian Tropic and Sun Bum.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (3.5k posts, 54.1%), United Kingdom (419 posts, 6.4%), India (354 posts, 5.4%), while Hawaiian Tropic leads in Mexico with 95 posts (7.6%), while Sun Bum leads in Brazil with 44 posts (5.2%). Looking at United States specifically, the split is Supergoop at 3.5k posts (54.1%), Sun Bum at 564 posts (66.3%), Hawaiian Tropic at 393 posts (31.3%).