Hawaiian Tropic Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Hawaiian Tropic over the last 12 months.

This report breaks down where & how Hawaiian Tropic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Hawaiian Tropic, see here: Hawaiian Tropic influencers.

Influencer activity throughout the year

Hawaiian Tropic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Hawaiian Tropic's influencer activity appears to have tapered over the year, from 42 posts in January down to 48 in December. June was the busiest month at 325 posts, 232% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hawaiian Tropic's sponsored influencer collaborations break down by social platform:

• TikTok: 646 posts (54.8%)
• Instagram: 533 posts (45.2%)

TikTok influencer marketing is a clear focus for Hawaiian Tropic.

Here are 2 examples of Hawaiian Tropic's recent sponsored collaborations (one each for Instagram, TikTok).

perrieedwards x Hawaiian Tropic

perrieedwards

@perrieedwards

14 Aug, 25

1.5M

27.8k

Ad Sunset skies and Endless Summer energy all around 🌴✨ Last week, I took over a rooftop in London for an unforgettable night with my friends at @hawaiiant_uk 🌞An acoustic performance, summery cocktails, matched with a meet & greet with my amazing fans! Catch what went down here… including my first ever live performance of Rollercoaster 👀

Influencer bio

My debut album ‘Perrie’ out now ♥️

Collaboration metrics

Post views1.5M

Post EMV $46.4k

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joana.salamone x Hawaiian Tropic

joana.salamone

@joana.salamone

26 Jun, 25

4.9M

79.7k

[...] bei dem ersten Brand Trip von HAWAIIAN TROPIC -Hibiscus Cove - dabei 🥹 @Hawaiian [...]

Influencer bio

Joäna 🤌🏼 IG & SNAP Joana.Salamone 📸 Joana@salamone.me 📮

Collaboration metrics

Post views4.9M

Post EMV $102.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Hawaiian Tropic's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (556.4k avg views/post):

nursemaddii x Hawaiian Tropic

nursemaddii

@nursemaddii

14 May, 25

1.1M

33k

[...] LOL #fyp #fypviral #lotion #sunburn #hawaiiantropic #sunburnlotion #tanlotion #tantok [...]

Influencer bio

Your nurse BFF✨ Nurse Practitioner lifestyle | fav random finds

Collaboration metrics

Post views1.1M

Post EMV $23.6k

More influencer data

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And here is another example with a smaller creator on TikTok (8.4k avg views/post):

tyreaktoldyou x Hawaiian Tropic

tyreaktoldyou

@tyreaktoldyou

19 Aug, 25

11.5k

843

[...] at the beach without any sunscreen! @Hawaiian Tropic is the way to go! #TyreakToldYou [...]

Influencer bio

I say what I mean and mean what I say Brooklyn, NY🗽 TyreakToldYou@gmail.com

Collaboration metrics

Post views11.5k

Post EMV $272

More influencer data

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Hawaiian Tropic's repeat partnerships

giuliebeauty x Hawaiian Tropic

giuliebeauty

@giuliebeauty

10 Jul, 25

7.8k

331

[...] velocemente🌴☀️🥕✨ @Hawaiian Tropic • #tan #tanning [...]

giuliebeauty

@giuliebeauty

30 Jul, 25

5.5k

316

[...] su Tiktok Shop🥥🥭🌴 @Hawaiian Tropic • #creatorsearchinsights [...]

giuliebeauty

@giuliebeauty

08 Aug, 25

3.1k

168

[...] con Spf 10 al 🥥&🥭 @Hawaiian Tropic It • #hawaiiantropic [...]

lexmille.r x Hawaiian Tropic

lexmille.r

@lexmille.r

10 Jun, 25

4.4k

addicted to @hawaiiantropic 🌞🌴 using their hydrating [...]

lexmille.r

@lexmille.r

31 Dec, 25

1.2k

[...] paid brand deal with @hawaiiantropic modeling with [...]

lexmille.r

@lexmille.r

05 May, 25

1.1k

[...] no complaints from me! @hawaiiantropic is my go-to for any pool [...]

bvuilleumier x Hawaiian Tropic

bvuilleumier

@bvuilleumier

11 Aug, 25

128.3k

#ad no matter the choice, there’s always something we agree on! 😉 Spritz for the summer! 🌞🌻 @htropic_ca Island Sport Spritz, available @shoppersdrugmart #HTAmbassador #spritz #sunsafety

bvuilleumier

@bvuilleumier

07 Jun, 25

81.3k

4k

☀️ GRWM ☀️ to enjoy the sun the best way I know how! A little sweat and whole lotta hydration thanks to @htropic_ca Sport Spritz 🙏🏽🩵 Pick yours up at your nearest @walmartcanada !

bvuilleumier

@bvuilleumier

16 Jul, 25

52.1k

1.3k

Toronto summers >>> Add it to the routine ☀️ @htropic_ca Sports Spritz making every summer day hydrating and carefree 🤍

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9%)
• Italy (8.5%)
• Mexico (6.2%)

Here is another example of Hawaiian Tropic collaborating with an influencer in Portugal.

elisabotoo x Hawaiian Tropic

elisabotoo

@elisabotoo

24 Jun, 25

2.8M

797

[...] and SPF in the bag, always with @🧴Hawaiian Tropic ES #ad #HawaiianTropic #HibiscusCove [...]

Hawaiian Tropic's influencer activity vs. related brands

Hawaiian Tropic competes in sun protection and beach lifestyle, with strong seasonality and vacation-led content. Sun Bum and Supergoop are direct SPF competitors that share the same creator categories, use cases, and influencer education needs.

Total influencer content

Supergoop leads with 6.8k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (937 posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Hawaiian Tropic and Sun Bum.

By social platform

Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 5.1k, Hawaiian Tropic at 646, Sun Bum at 320 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has several times more posts than Hawaiian Tropic and Sun Bum.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (4k posts, 58.4%), United Kingdom (409 posts, 6%), Canada (314 posts, 4.6%), suggesting a North America focus, while Hawaiian Tropic leads in Italy with 100 posts (8.5%), while Sun Bum leads in Australia with 41 posts (4.4%). Looking at United States specifically, the split is Supergoop at 4k posts (58.4%), Sun Bum at 636 posts (67.9%), Hawaiian Tropic at 360 posts (30.5%).