Hawaiian Tropic Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Hawaiian Tropic over the last 12 months.

This report breaks down where & how Hawaiian Tropic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Hawaiian Tropic, see here: Hawaiian Tropic influencers.

Influencer activity throughout the year

Hawaiian Tropic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Hawaiian Tropic's influencer activity appears to have tapered over the year, from 49 posts in January down to 49 in December. June was the busiest month at 234 posts, 134% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hawaiian Tropic's sponsored influencer collaborations break down by social platform:

• TikTok: 642 posts (53%)
• Instagram: 570 posts (47%)

TikTok influencer marketing is a clear focus for Hawaiian Tropic.

Here are 2 examples of Hawaiian Tropic's recent sponsored collaborations (one each for Instagram, TikTok).

alixearle x Hawaiian Tropic

alixearle

@alixearle

13 May, 26

8M

145.7k

hands have been busy lately 👏🏻 @hawaiiantropic #HTpartner

Influencer bio

❣︎ Founder and Chief Brand Officer of @realeactives alixearleteam@unitedtalent.com

Collaboration metrics

Post views8.0M

Post EMV $254.0k

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haileybills1 x Hawaiian Tropic

haileybills1

@haileybills1

11 Jun, 26

4.1M

35.3k

[...] stop won't stop doing this dance @Hawaiian Tropic 💕 now it's your turn!

Influencer bio

🖤 DIET COKE 🖤 But on the real note, you're amazing 💌 : teamhailey@smithsaint.com

Collaboration metrics

Post views4.1M

Post EMV $83.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Hawaiian Tropic's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):

averykatherinewood x Hawaiian Tropic

averykatherinewood

@averykatherinewood

22 Jun, 26

2.6M

78.2k

Study abroad beach days + @Hawaiian Tropic dark tanning mist are the perfect [...]

Influencer bio

i ramble for a living 💌: averywoodbusiness@gmail.com

Collaboration metrics

Post views2.6M

Post EMV $55.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.8k avg views/post):

santaafef x Hawaiian Tropic

santaafef

@santaafef

25 May, 26

9.9k

231

[...] sole = giornata migliorata 🌞 #adv @Hawaiian Tropic

Influencer bio

Ig: santa.fef Mail: santafef@syncronia.agency in elenco AGCOM

Collaboration metrics

Post views9.9k

Post EMV $209

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Hawaiian Tropic's repeat partnerships

mama16181 x Hawaiian Tropic

mama16181

@mama16181

27 May, 26

2.2k

66

@Hawaiian Tropic #Hawaiiantropic #tanning [...]

mama16181

@mama16181

29 Mar, 26

1k

26

the best smell 🥥🌞🌺👙 #hawaiiantropic #aftersun #bodybutter [...]

mama16181

@mama16181

30 Mar, 26

933

25

smells so good 🥥😍 @Hawaiian Tropic

si_swimsuit x Hawaiian Tropic

si_swimsuit

@si_swimsuit

08 Jun, 26

1.3M

45.4k

[...] this beautiful tan... ;) @hawaiiantropic keeps me glowing all [...]

si_swimsuit

@si_swimsuit

24 Jun, 26

1M

3.6k

[...] finishing touch thanks to @HawaiianTropic

si_swimsuit

@si_swimsuit

20 May, 26

605.2k

1.8k

[...] to the social club, Hawaiian Tropic brought the glow to every [...]

lucy_bs_life x Hawaiian Tropic

lucy_bs_life

@lucy_bs_life

26 May, 26

1.6k

2

[...] #sunprotection @Hawaiian Tropic

lucy_bs_life

@lucy_bs_life

26 Apr, 26

1.1k

3

[...] without ruining your luck @Hawaiian Tropic @Unineed #spf30 #spfmakeup [...]

lucy_bs_life

@lucy_bs_life

02 May, 26

1.1k

6

[...] the greasy creams @@Hawaiian Tropic ##spf##sunscreenhack##summ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.4%)
• Mexico (7%)
• Brazil (6.5%)

Here is another example of Hawaiian Tropic collaborating with an influencer in United States.

mayceesteele x Hawaiian Tropic

mayceesteele

@mayceesteele

05 Jun, 26

3.8M

3.4k

[...] still not over being apart of this @hawaiiantropic campaign! Now it’s your turn to try [...]

Hawaiian Tropic's influencer activity vs. related brands

Hawaiian Tropic’s sun-care positioning directly competes with Sun Bum’s beach lifestyle SPF and Supergoop’s skincare-first sunscreen portfolio. All three fight for seasonal SPF share using creator beach, travel, and daily-protection content.

Total influencer content

Supergoop leads with 4.7k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (906 posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. Supergoop has multiple times more total posts than Hawaiian Tropic and Sun Bum.

By social platform

Among these brands, Sun Bum leads on Instagram and Supergoop leads on TikTok and YouTube. The gap is most notable on TikTok, with Supergoop at 4k, Hawaiian Tropic at 642, Sun Bum at 223 posts. Sun Bum's activity is particularly concentrated on Instagram. Supergoop has multiple times more TikTok posts than Hawaiian Tropic and Sun Bum.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (2.9k posts, 61.6%), United Kingdom (348 posts, 7.4%), Canada (334 posts, 7.1%), suggesting a North America focus, while Hawaiian Tropic leads in Mexico with 85 posts (7%), while Sun Bum leads in Brazil with 41 posts (4.5%). Looking at United States specifically, the split is Supergoop at 2.9k posts (61.6%), Sun Bum at 602 posts (66.4%), Hawaiian Tropic at 396 posts (32.7%).