Beginning Boutique Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by Beginning Boutique over the last 12 months.
This report breaks down where & how Beginning Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beginning Boutique, see here: Beginning Boutique influencers.
Influencer activity throughout the year
Beginning Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beginning Boutique's influencer activity by month
Number of sponsored posts
Beginning Boutique's influencer output appears relatively consistent throughout the year, averaging about 286 sponsored posts per month. March recorded the highest volume at 338 posts (18% above average), while April was the quietest at 214 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beginning Boutique's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (50.1%)
- TikTok: 1.7k posts (49.1%)
- YouTube: 26 posts (0.8%)
Beginning Boutique's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beginning Boutique.
Here are 3 examples of Beginning Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sophadophaa_ x Beginning Boutique
Influencer bio
It’s Sophia not Sophie Founder @allformimi 📧 management@sophadopha.com
Collaboration metrics
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embreighcourtlyn x Beginning Boutique
![TikTok post by @embreighcourtlyn for Beginning Boutique. Caption reads: [...] you're loving my collection with @Beginning....](https://images.od.modash.io/94cf4bc4abccef79a78d040427ff050b05f4a16e)
Influencer bio
💌-Team@embreighcourtlyn.co Insta-embreighcourtlyn Parent managed
Collaboration metrics
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RachelCatherine x Beginning Boutique
![YouTube post by @RachelCatherine for Beginning Boutique. Caption reads: [...] This video was sponsored by Beginning....](https://images.od.modash.io/097bec98c659421167d2c0e2d14e2acdbdfe92d8)
Influencer bio
🧚🏻♀️☀️📖🌸💫🍊🫶🏼🐝🌱🌷🎨✨🍓💌
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.6%
- Reels: 37.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Beginning Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beginning Boutique's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.6% of partnerships featuring creators averaging 10K-50K views, Beginning Boutique's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.2M avg views/post, 11.0k followers):
kalissapersaud x Beginning Boutique
![Instagram post by @kalissapersaud for Beginning Boutique. Caption reads: [...] fave🤔🛍️ ty ty ty @kcmconnectpr....](https://images.od.modash.io/d5bf7f54291e00f6ff6602556ce83be01bcd6bb2)
Influencer bio
aka long tan & handsome | queens nyc | 🇮🇳🇬🇾✨ @kalissapersaud on all platforms :^)🌟 💌kalissapartnerships@gmail.com OFHYP OUT NOW💐🎬⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post, 117.4k followers):
patriizzle x Beginning Boutique
![Instagram post by @patriizzle for Beginning Boutique. Caption reads: [...] i’m a sunrise or sunset? 🤪🌺💛....](https://images.od.modash.io/d982cf0068cb2a99fa22bd620bf231b7f01c0ce7)
Influencer bio
beauty, selfcare & wellness ⭐️ Filipina in Los Angeles 💌 trish@missmanagedla.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beginning Boutique's repeat partnerships
Out of 1.5k unique influencers in our dataset, 77 of them (5%) posted content for Beginning Boutique in 3 or more separate calendar months. The most consistent partner is @calliso_, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Beginning Boutique's repeat influencer partnerships, with links to the sponsored content.
koralie.zanetti x Beginning Boutique
![Instagram post by @koralie.zanetti for Beginning Boutique. Caption reads: [...] cutest jumper ever from @beginningboutique....](https://images.od.modash.io/e10fc792cb2d45661dddef8fe886fe462b160140)
sophadophaa_ x Beginning Boutique
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] lunch dress!! All from @beginningboutique....](https://images.od.modash.io/a8bfd3e058e2e946a0744aca07c8c29b5d429dba)
kellynburnss x Beginning Boutique
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] inspo ✨ Dress is from @beginningboutique -....](https://images.od.modash.io/142e43b9be146bc85e4311af9a199133b604c5eb)
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] + cardigan are from @beginningboutique use....](https://images.od.modash.io/b8e0358670ae9954010030488a90515c1a41761c)
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] knitwear 💗 All from @beginningboutique....](https://images.od.modash.io/6b02c208eb358b99e359fc249aeb34ad2de0be00)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beginning Boutique had the most influencer activity. 54.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (25.1%)
- United Kingdom (5.6%)
- Brazil (2.6%)
Beginning Boutique's influencer activity by market
Here is another example of Beginning Boutique collaborating with an influencer in United States.
therealempisle x Beginning Boutique
![TikTok post by @therealempisle for Beginning Boutique. Caption reads: [...] just restocked my collection with @Beginning....](https://images.od.modash.io/78285c3508715b0be9031fa637a17d0ed7926630)
Beginning Boutique's influencer activity vs. related brands
Beginning Boutique competes closely with PepperMayo and Hello Molly as occasion-led women’s fashion retailers popular for influencer styling. They’re natural peers for comparing try-on hauls, event outfits, and affiliate-driven conversion.
Total influencer content
Beginning Boutique vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 52.6k sponsored posts, significantly outpacing Beginning Boutique (3.4k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 19.2k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Beginning Boutique and Hello Molly.
By social platform
Beginning Boutique vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 30.8k, Beginning Boutique at 1.7k, Hello Molly at 813 posts. On Instagram and TikTok, PEPPERMAYO has far more posts than Beginning Boutique and Hello Molly.
By geographical market
Beginning Boutique vs. related brands influencer activity (by country)
Estimated sponsored posts in Beginning Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (24k posts, 45.5%), United Kingdom (6.3k posts, 12%), Australia (5.3k posts, 10%). Looking at United States specifically, the split is PEPPERMAYO at 24k posts (45.5%), Beginning Boutique at 1.9k posts (54.1%), Hello Molly at 1k posts (62.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- PEPPERMAYO's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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