Beginning Boutique Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.2k pieces of influencer content sponsored by Beginning Boutique over the last 12 months.
This report breaks down where & how Beginning Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beginning Boutique, see here: Beginning Boutique influencers.
Influencer activity throughout the year
Beginning Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beginning Boutique's influencer activity by month
Number of sponsored posts
Beginning Boutique's influencer output appears relatively consistent throughout the year, averaging about 341 sponsored posts per month. May recorded the highest volume at 436 posts (28% above average), while October was the quietest at 233 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beginning Boutique's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (52.7%)
- Instagram: 1.9k posts (46.1%)
- YouTube: 51 posts (1.2%)
Beginning Boutique's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Beginning Boutique.
Here are 3 examples of Beginning Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
its_sophia.alice x Beginning Boutique
![Instagram post by @its_sophia.alice for Beginning Boutique. Caption reads: [...] #sophmore #transitions #foryou....](https://images.od.modash.io/5d2380606187efff88ee9cdd0ccea255ada3dc14)
Influencer bio
TikTok: its_sophia.alice 560k+ 💌 sophia.alice@grail-talent.com account operated by parent 👻sophia.alicett
Collaboration metrics
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vlogswleera x Beginning Boutique
Influencer bio
Lifestyle vlogs fashion 💌 vlogswleera@gmail.com ☀️🪞🤍
Collaboration metrics
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norrisnuts x Beginning Boutique
Influencer bio
FAMILY VLOGS AND CHALLENGES - The Norris Nuts are: Sabre, Sockie, Biggy, Naz, Disco, Charm, Mama (Brooke), Papa (Justin) SERIOUS BUSINESS ENQUIRIES ONLY email to management@norrisnuts.com COMMENT or MESSAGE us on social media for everything else NORRIS NUTS GAMING https://www.youtube.com/channel/UCWcly5Teks2uSNsF5hRFNNg NORRIS NUTS DO STUFF (Family Challenges) https://www.youtube.com/channel/UCGRmpAEQlz0QA2vx5U7Oltw NORRIS NUTS CLIPS https://www.youtube.com/channel/UCgwxK6tQM4Bmct0xhJfGJRw NORRIS NUTS COOKING https://www.youtube.com/channel/UCxiPvI9L4mLT8JBod7_Enow MERCH norrisnuts.shop INFO www.norrisnuts.com instagram.com/norrisnuts instagram.com/sabrenorris instagram.com/sockie.norris instagram.com/biggynorris instagram.com/naznorris instagram.com/disco.norris instagram.com/charmnorris instagram.com/justinnorris instagram.com/brooke.norrisnuts https://www.tiktok.com/@norrisnuts http://www.norrisnuts.com/ https://www.facebook.com/norrisnuts https://twitter.com/thenorrisnuts
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beginning Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beginning Boutique's influencers average views (TikTok)
Based on each influencer's average views per post
Beginning Boutique's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
ayiahsoufi_ x Beginning Boutique
![TikTok post by @ayiahsoufi_ for Beginning Boutique. Caption reads: [...] 🧿🤍 #greece #vacation #packing @Beginning....](https://images.od.modash.io/01a851c4c86cdb0d1fb742fe11f270bbbc284ae5)
Influencer bio
💌-ayiah@slashmgmt.com @ayiah sings!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
ava.talks.too.much x Beginning Boutique
![TikTok post by @ava.talks.too.much for Beginning Boutique. Caption reads: [...] U!! @grace and stella @drinkpoppi @Beginning....](https://images.od.modash.io/77232e1943644cb16d59a5fda169fb5d99d2b141)
Influencer bio
palm beach, fl | uva🧡⚔️ diva + a yapper🤗🍒💝 business💌: vancour@tiddle.io insta: ava_talks_too_much
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beginning Boutique's repeat partnerships
Out of 1.8K unique influencers in our dataset, 102 of them (6%) posted content for Beginning Boutique in 3 or more separate calendar months. The most consistent partner is @sophadophaa_, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of Beginning Boutique's repeat influencer partnerships, with links to the sponsored content.
sophadophaa_ x Beginning Boutique
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] night 🍸⭐️ all from @beginningboutique DC....](https://images.od.modash.io/4bbb4b5d5fdea984147d641d37158e9b90824d32)
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] lunch dress!! All from @beginningboutique....](https://images.od.modash.io/a8bfd3e058e2e946a0744aca07c8c29b5d429dba)
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] 🐬👙✨🇪🇸 wearing @beginningboutique code....](https://images.od.modash.io/b3491ebf9549bda396358403db79c39189440d9a)
caitlinelizaxo x Beginning Boutique
![Instagram post by @caitlinelizaxo for Beginning Boutique. Caption reads: [...] 😍 Wearing all @beginningboutique 🩷.](https://images.od.modash.io/88b349901233198d6ae76a5b0b68d6457865ad29)
![Instagram post by @caitlinelizaxo for Beginning Boutique. Caption reads: [...] at the end!! THANK YOU @beginningboutique....](https://images.od.modash.io/13039a6c261163581af4118bf3d4930aca53f51a)
isabella.bellefeuille x Beginning Boutique
![TikTok post by @isabella.bellefeuille for Beginning Boutique. Caption reads: [...] @bri matching in our @Beginning Boutique....](https://images.od.modash.io/753410a0d3faf78a1fc5341e92bcb8dd366177fe)
![TikTok post by @isabella.bellefeuille for Beginning Boutique. Caption reads: @Beginning Boutique does it for me [...].](https://images.od.modash.io/a078c928dc85dd9d37fce53b22e3f666491ade41)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beginning Boutique had the most influencer activity. 52.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (24.8%)
- United Kingdom (5.3%)
- Brazil (3.1%)
Beginning Boutique's influencer activity by market
Here is another example of Beginning Boutique collaborating with an influencer in United States.
therealempisle x Beginning Boutique
![TikTok post by @therealempisle for Beginning Boutique. Caption reads: [...] just restocked my collection with @Beginning....](https://images.od.modash.io/78285c3508715b0be9031fa637a17d0ed7926630)
Beginning Boutique's influencer activity vs. related brands
Beginning Boutique competes in the same party-to-everyday women’s fashion lane as White Fox Boutique and Hello Molly, all fighting for similar shoppers through haul content and trend drops.
Total influencer content
Beginning Boutique vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 20.6K sponsored posts, significantly outpacing Beginning Boutique (4.2K posts) and Hello Molly (1.8K posts). Across all three brands, the average volume is 8.9K posts, indicating mature, scaled influencer programs. White Fox Boutique has substantially more total posts than Beginning Boutique and Hello Molly.
By social platform
Beginning Boutique vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 14.6K, Beginning Boutique at 2.2K, Hello Molly at 781 posts. White Fox Boutique's activity is particularly concentrated on TikTok. White Fox Boutique posts substantially more on TikTok than Beginning Boutique and Hello Molly.
By geographical market
Beginning Boutique vs. related brands influencer activity (by country)
Estimated sponsored posts in Beginning Boutique's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (11K posts, 51.3%), United Kingdom (3.7K posts, 17.9%), Australia (2.6K posts, 12.7%). Looking at United States specifically, the split is White Fox Boutique at 11K posts (51.3%), Beginning Boutique at 2.2K posts (52.6%), Hello Molly at 1.1K posts (62.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- White Fox Boutique's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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