Beginning Boutique Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 353 pieces of influencer content sponsored by Beginning Boutique over the last 12 months.
This report breaks down where & how Beginning Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beginning Boutique, see here: Beginning Boutique influencers.
Influencer activity throughout the year
Beginning Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Beginning Boutique's influencer activity by month
Number of sponsored posts
Beginning Boutique's sponsored post volume appears to trend upward over the 12-month period, rising from 33 posts in January to 36 in December. The peak month, November, reached 57 posts, 97% higher than the monthly average of 29.
Beginning Boutique's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 5.3M, while February recorded the least at 20.7k. Across all tracked posts in the 12-month window, average views per post were 61.7k. Interestingly, the highest-view month (September) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @embreighcourtlyn, generated 4.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beginning Boutique's sponsored influencer collaborations break down by social platform:
- TikTok: 185 posts (52.4%)
- Instagram: 164 posts (46.5%)
- YouTube: 4 posts (1.1%)
Beginning Boutique's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beginning Boutique.
Here are 3 examples of Beginning Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sophadophaa_ x Beginning Boutique
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] Christmas lunch dress!! All from....](https://images.od.modash.io/a8bfd3e058e2e946a0744aca07c8c29b5d429dba)
Influencer bio
It’s Sophia not Sophie Founder @allformimi 📧 management@sophadopha.com
Collaboration metrics
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embreighcourtlyn x Beginning Boutique
![TikTok post by @embreighcourtlyn for Beginning Boutique. Caption reads: [...] you're loving my collection with @Beginning....](https://images.od.modash.io/94cf4bc4abccef79a78d040427ff050b05f4a16e)
Influencer bio
💌-Team@embreighcourtlyn.co Insta-embreighcourtlyn Parent managed
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SophieJayne x Beginning Boutique
![YouTube post by @SophieJayne for Beginning Boutique. Caption reads: [...] (dc: sophiexbb15) -....](https://images.od.modash.io/3944a0c2c7195f6c74a8436acfbf1780b96492ef)
Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.4%
- Carousels: 1.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beginning Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beginning Boutique's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 1K-5K views, Beginning Boutique's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (216.1k avg views/post):
sophiejaynemillerr x Beginning Boutique
![TikTok post by @sophiejaynemillerr for Beginning Boutique. Caption reads: [...] of the summer !!! 🥥🐚🤍✨ From @Beginning....](https://images.od.modash.io/84909b11ee23159dfd9e62068f48fead1bcc946b)
Influencer bio
i'm much better on youtube
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
anoukslooks x Beginning Boutique
Influencer bio
anoukquirkbusiness@gmail.com for collabs only 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beginning Boutique's repeat partnerships
Out of 256 unique influencers in our dataset, 9 of them (4%) posted content for Beginning Boutique in 3 or more separate calendar months. The most consistent partner is @kellynburnss, who has collaborated across 7 months with 8 total posts.
Here are 3 examples of Beginning Boutique's repeat influencer partnerships, with links to the sponsored content.
kellynburnss x Beginning Boutique
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] inspo ✨
Dress is from @beginningboutique -....](https://images.od.modash.io/142e43b9be146bc85e4311af9a199133b604c5eb)
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] + cardigan are from @beginningboutique use....](https://images.od.modash.io/b8e0358670ae9954010030488a90515c1a41761c)
![Instagram post by @kellynburnss for Beginning Boutique. Caption reads: [...] summer outfits>>
Top @beginningboutique....](https://images.od.modash.io/b13b00d24645a5db0f6398b15820d0bf0ff366ae)
sophadophaa_ x Beginning Boutique
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] week’s fits!! All from @beginningboutique....](https://images.od.modash.io/fe4b356026e640957e05a9e1a93f321ce9e2b2c7)
![Instagram post by @sophadophaa_ for Beginning Boutique. Caption reads: [...] Help!! ✨🤍 all from @beginningboutique code....](https://images.od.modash.io/7a53b3ebb24c0ee5f1e0780d18fb9a00f0360b6c)
yoitsmegeorgie x Beginning Boutique
![TikTok post by @yoitsmegeorgie for Beginning Boutique. Caption reads: [...] I need help deciding!!! @Beginning Boutique....](https://images.od.modash.io/9d9032dc35e23ade506f30afbef9e9145d9be7e1)
![TikTok post by @yoitsmegeorgie for Beginning Boutique. Caption reads: [...] my code GEORGIEHXBB ❤️ @Beginning Boutique....](https://images.od.modash.io/9db3d2c885a73e63f8cd1c598571a6542ecbfe63)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beginning Boutique had the most influencer activity. 54.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (24.3%)
- United Kingdom (4.7%)
- Brazil (2.9%)
Beginning Boutique's influencer activity by market
Here is another example of Beginning Boutique collaborating with an influencer in United States.
jujussssbreakfastclub x Beginning Boutique
Beginning Boutique's influencer activity vs. related brands
Beginning Boutique, White Fox Boutique, and PEPPERMAYO all target a similar young women’s trend-driven fashion audience and rely on social-first influencer content to drive demand. Their product mix and go-to-market cadence make them close, realistic competitors for share of wallet.
Total influencer content
Beginning Boutique vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PEPPERMAYO leads with 11k sponsored posts, significantly outpacing White Fox Boutique (3.7k posts) and Beginning Boutique (353 posts). Across all three brands, the average volume is 5k posts, indicating mature, scaled influencer programs. PEPPERMAYO has far more total posts than Beginning Boutique and White Fox Boutique.
By social platform
Beginning Boutique vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, PEPPERMAYO leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with PEPPERMAYO at 7.5k, White Fox Boutique at 3.7k, Beginning Boutique at 164 posts. White Fox Boutique's activity is particularly concentrated on Instagram. On Instagram and TikTok, PEPPERMAYO posts substantially more than Beginning Boutique, and White Fox Boutique has no TikTok or YouTube posts.
By geographical market
Beginning Boutique vs. related brands influencer activity (by country)
Estimated sponsored posts in Beginning Boutique's top markets
PEPPERMAYO has the highest estimated sponsored-post volume in United States (4.9k posts, 44.7%), United Kingdom (1.5k posts, 14%), Australia (1.1k posts, 10.2%). Looking at United States specifically, the split is PEPPERMAYO at 4.9k posts (44.7%), White Fox Boutique at 1.8k posts (49.5%), Beginning Boutique at 192 posts (54.5%).
Read more influencer strategy breakdowns
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