We analyzed 3.3k pieces of influencer content sponsored by Beginning Boutique over the last 12 months.
This report breaks down where & how Beginning Boutique invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beginning Boutique, see here: Beginning Boutique influencers.
Beginning Boutique's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Beginning Boutique's influencer output appears relatively consistent throughout the year, averaging about 273 sponsored posts per month. November recorded the highest volume at 333 posts (22% above average), while February was the quietest at 159 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beginning Boutique's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Beginning Boutique.
Here are 3 examples of Beginning Boutique's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
It’s Sophia not Sophie Founder @allformimi 📧 management@sophadopha.com
Collaboration metrics
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Influencer bio
💌-Team@embreighcourtlyn.co Insta-embreighcourtlyn Parent managed
Collaboration metrics
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Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Beginning Boutique are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Beginning Boutique's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (299.5k avg views/post):
Influencer bio
I 💗 JESUS!!! • Psalm 23 💌: zoemordas@viretalentagency.com Beauty•Dancer•Actress YT: 36K | TT: 42K ✨Parent Created Acct✨
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
your selfcare bestie ౨ৎ creating @thecreatorslabel based in los angeles 💌 trish@missmanagedla.com
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 76 of them (5%) posted content for Beginning Boutique in 3 or more separate calendar months. The most consistent partner is @kellynburnss, who has collaborated across 10 months with 15 total posts.
Here are 3 examples of Beginning Boutique's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Beginning Boutique had the most influencer activity. 55.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Beginning Boutique collaborating with an influencer in United States.
Beginning Boutique competes in young women’s fashion and occasion outfits, where Hello Molly and Showpo target the same party, vacation, and event-ready wardrobe needs. These brands all rely heavily on try-ons, hauls, and styling content.
Total sponsored posts tracked (last 12 months)
Beginning Boutique leads with 3.3k sponsored posts, significantly outpacing Showpo (415 posts) and Hello Molly (327 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Beginning Boutique has multiple times more total posts than Hello Molly and Showpo.
Sponsored posts by platform
Beginning Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Beginning Boutique at 1.7k, Showpo at 241, Hello Molly at 147 posts. Beginning Boutique has multiple times more posts than Hello Molly and Showpo on Instagram and TikTok, and it is the only brand with any YouTube posts.
Estimated sponsored posts in Beginning Boutique's top markets
Beginning Boutique has the highest estimated sponsored-post volume in United States (1.8k posts, 55.2%), Australia (807 posts, 24.3%), United Kingdom (153 posts, 4.6%). Looking at United States specifically, the split is Beginning Boutique at 1.8k posts (55.2%), Showpo at 203 posts (49%), Hello Molly at 201 posts (61.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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