Intelligent Change Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 930 pieces of influencer content sponsored by Intelligent Change over the last 12 months.

This report breaks down where & how Intelligent Change invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Intelligent Change, see here: Intelligent Change influencers.

Influencer activity throughout the year

Intelligent Change's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Intelligent Change's influencer output appears relatively consistent throughout the year, averaging about 77 sponsored posts per month. January recorded the highest volume at 129 posts (68% above average), while July was the quietest at 45 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Intelligent Change's sponsored influencer collaborations break down by social platform:

• Instagram: 630 posts (67.7%)
• TikTok: 261 posts (28.1%)
• YouTube: 39 posts (4.2%)

Instagram influencer marketing is a clear focus for Intelligent Change.

Here are 3 examples of Intelligent Change's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sophiezhouu x Intelligent Change

sophiezhouu

@sophiezhouu

01 Apr, 25

21.6k

[...] de productivité vient de chez @intelligentchange et tu as -10% sur tout le site avec [...]

Influencer bio

📚⭐️🧸🌸✨🍒☁️🎧ྀིྀིྀིྀིྀི study - lifestyle - motivation 💋 ytb & tiktok (+96.2k): sophiiezhou 💌 sophiezhou.vy@gmail.com

Collaboration metrics

Post views21.6k

Post EMV $647

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jamyahxleigh x Intelligent Change

jamyahxleigh

@jamyahxleigh

25 Apr, 25

86.2k

9.9k

[...] Nova @aelfriceden_official @Intelligent Change @Blunt Cases @Michael Todd Beauty

Influencer bio

Lifestyle+Fashion+ Beauty.✞︎⋆𐙚 📧jamyahleigh@gmail.com ⁀➴ATL @BodyDesignPT

Collaboration metrics

Post views86.2k

Post EMV $2.2k

More influencer data

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jb_copeland x Intelligent Change

jb_copeland

@jb_copeland

26 Sep, 25

9.5k

411

What if your goals didn’t trigger fear—but safety? In this episode of Sappy Hour, I sit down with Emily McDonald (@emonthebrain) to explore the neuroscience of success, safety, and rewiring your mind to stop self-sabotage. We cover: Why your nervous system links goals with danger (and how to reprogram it) The power of heart rate variability (HRV) and adaptability How meditation quiets the default mode network (autopilot) Emily’s 3M Morning Routine: Movement, Mindfulness, Mindset How to practice creator mode instead of reactive mode Using intention & visualization to rewire fear into freedom ✨ Partnered with OPEN → Try the “Becoming Magnetic” meditation track for free: OPEN link ⁠below + 30 day free code (JB30) is applied automatically. Check out ⁠Sappy Medium below. Use code SAPPYHOUR10 for 10% off. 📞 Call the Sappy Hotline: 888-444-9461 — your story might be featured. 🎧 Sappy Hour streams every Friday on YouTube, Spotify, and Apple Podcasts. 👉 Don’t forget to like, subscribe, and share this episode if it helped you. follow Emily McDonald on socials @emonthebrain

Influencer bio

Welcome to Sappy Hour — the podcast where heartbreak meets healing, science meets soul, and tough love meets laughter. Hosted by JB Copeland, Sappy Hour unpacks the real stuff no one teaches you how to handle: betrayal, closure, trauma bonds, self-trust, burnout, love, loss, and learning how to stop repeating the same painful cycles. Every week, JB blends raw conversation, psychology, philosophy, and lived experience to give you the tools to: Move on without closure Stop letting old wounds sabotage new love Turn betrayal into breakthrough Rebuild self-trust and self-mastery Remember who you are when life makes you forget It’s not therapy. It’s not self-help. It’s truth that feels like a wake-up call and a hug at the same time. Pull up a chair. The hour’s already started.

Collaboration metrics

Post views9.5k

Post EMV $325

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.3% of partnerships featuring creators averaging 1K-5K views, Intelligent Change's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.8k avg views/post):

thatgirlsow x Intelligent Change

thatgirlsow

@thatgirlsow

18 Jun, 25

7.2k

762

[...] - @pradabeauty paradox intense* - @intelligentchange 5-minute journal* - @chobani [...]

Influencer bio

your girly cozy safe space🧸🎀🩰🍵 nj/nyc • lifestyle • self care • routines 💌 thesowdamini@gmail.com

Collaboration metrics

Post views7.2k

Post EMV $292

More influencer data

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And here is another example with a smaller creator on Instagram (6.8k avg views/post):

iamelisari x Intelligent Change

iamelisari

@iamelisari

23 Oct, 25

756

[...] you can still get 10% off @intelligentchange 🫶🏻 #morningroutine #slowmornings [...]

Influencer bio

🤍 mindset, wellness, personal growth and self-love ☁️ your mental health matters!!

Collaboration metrics

Post likes756

Post EMV $76

More influencer data

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Intelligent Change's repeat partnerships

jb_copeland x Intelligent Change

jb_copeland

@jb_copeland

26 Sep, 25

9.5k

411

What if your goals didn’t trigger fear—but safety? In this episode of Sappy Hour, I sit down with Emily McDonald (@emonthebrain) to explore the neuroscience of success, safety, and rewiring your mind to stop self-sabotage. We cover: Why your nervous system links goals with danger (and how to reprogram it) The power of heart rate variability (HRV) and adaptability How meditation quiets the default mode network (autopilot) Emily’s 3M Morning Routine: Movement, Mindfulness, Mindset How to practice creator mode instead of reactive mode Using intention & visualization to rewire fear into freedom ✨ Partnered with OPEN → Try the “Becoming Magnetic” meditation track for free: OPEN link ⁠below + 30 day free code (JB30) is applied automatically. Check out ⁠Sappy Medium below. Use code SAPPYHOUR10 for 10% off. 📞 Call the Sappy Hotline: 888-444-9461 — your story might be featured. 🎧 Sappy Hour streams every Friday on YouTube, Spotify, and Apple Podcasts. 👉 Don’t forget to like, subscribe, and share this episode if it helped you. follow Emily McDonald on socials @emonthebrain

jb_copeland

@jb_copeland

01 Aug, 25

4.1k

159

You’re not crazy. You’re trauma bonded. In this episode of Sappy Hour, JB Copeland breaks down the psychological trap that keeps people stuck in toxic love loops — even when they know it’s not healthy. This episode is for anyone who: – Keeps missing someone who hurt them – Feels addicted to emotional chaos – Can’t stop blaming themselves after being left – Is waiting for closure that may never come It’s not love. It’s your nervous system trying to survive. And until you see the pattern, you’ll keep calling it “fate.” 👁️‍🗨️ Topics & Undercurrents We Explore: 🔁 Trauma Bonding – Emotional addiction to inconsistency – Intermittent reinforcement & dopamine withdrawal – “Highs and lows” mistaken for chemistry “We are not addicted to the person. We’re addicted to the emotional rollercoaster they create.” — Shahida Arabi, MA ⚠️ Survival Mode Disguised as Personality – Apathy, disinterest, and detachment aren’t your identity – They’re coping tools that once kept you safe “Hyper-independence is the belief that asking for help makes you weak. But it’s often the wound talking.” — Dr. Nicole LePera 🧠 Emotional Numbness & Burnout – You can’t feel joy, but you also can’t feel pain – You're emotionally exhausted — not just from life, but from carrying relationships 🔁 Pattern Repetition & Cognitive Dissonance – Why you keep attracting emotionally unavailable partners – The war between what you feel and what you know 💭 Self-Gaslighting & Shame Loops – Downplaying your needs to keep the peace – “Maybe I am too much…” becomes a silent script “Shame is the lie someone told you about yourself.” — Anaïs Nin 💔 Identity Crisis After a Breakup – You’re not just grieving them — you’re grieving who you were with them – What happens when the version of you that loved deeply is left behind? 🚩 The Fixer Complex & Emotional Breadcrumbing – Attracting broken people to avoid facing your own wounds – Staying for “just enough” — not because it's good, but because it’s familiar 🎧 Listen now on Spotify, Apple Podcasts, and YouTube: hoo.be/jbcopeland 📘 Read JB’s new book Sappy Medium ☎️ Call the Sappy Hotline: 888-444-9461 📲 Follow @jb_copeland on Instagram and TikTok for daily truth drops

jb_copeland

@jb_copeland

15 Aug, 25

3.8k

148

[...] on the book and anything Intelligent Change ☎️ Call the Sappy [...]

camilla.brondsholm x Intelligent Change

camilla.brondsholm

@camilla.brondsholm

09 Sep, 25

5.3k

322

Morning moments 🍂☁️🧴🤎 Skincare, makeup and cozy autumn vibes 🤎 * contains gifted products/pr 🏷️ #girlyaesthetic #autumnaesthetic #morningdiaries #makeuplover #thatgirllifestyle

camilla.brondsholm

@camilla.brondsholm

14 May, 25

3k

216

I’m grateful for my life and for what i have 🤍🫶🏻🍵✨ I wake up every morning and write 3 things I’m grateful for. Writing in my gratitude journal is the best morning ritual. * reklame/ contains gifted products 🏷️ #thatgirlaesthetic #thatgirllifestyle #lifestyleblog #pinterestinspo #softgirlera

camilla.brondsholm

@camilla.brondsholm

22 Apr, 25

181

Just checking in 🤍🫶🏻🕊️☁️ How are you feeling today? Here is a collection of some vanilla girl aesthetic pics. * contains gifted products 🏷️ #vanillagirlaesthetic #cleangirl #ａｅｓｔｈｅｔｉｃ #photodiary #parisianamour

erinlgore x Intelligent Change

erinlgore

@erinlgore

14 Jan, 26

12.6k

1k

[...] The Best Year Journal by @intelligentchange as a gentle way to [...]

erinlgore

@erinlgore

17 Jun, 25

603

[...] The Best Year Journal by @intelligentchange isn’t about productivity [...]

erinlgore

@erinlgore

07 Oct, 25

552

[...] I’ve partnered with @intelligentchange to bring a little more [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.8%)
• Italy (9.4%)
• Canada (4.8%)

Here is another example of Intelligent Change collaborating with an influencer in United States.

kaitlynedejer x Intelligent Change

kaitlynedejer

@kaitlynedejer

27 May, 25

14.8k

1.1k

[...] Shop @Ellis Brooklyn @Papier @Intelligent Change @SNOOZ

Intelligent Change's influencer activity vs. related brands

Intelligent Change sells lifestyle and habit-building products, overlapping strongly with the hydration and everyday-carry “better living” space. Stanley 1913 and Simple Modern are direct competitors for wellness-oriented, giftable home products that are frequently marketed through influencers.

Total influencer content

Simple Modern leads with 8.3k sponsored posts, significantly outpacing Stanley 1913 (4.6k posts) and Intelligent Change (930 posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs. Simple Modern has multiple times more total posts than both Stanley 1913 and Intelligent Change.

By social platform

Intelligent Change leads on YouTube, while Stanley 1913 has the most activity on Instagram and Simple Modern has the most activity on TikTok. The gap is most notable on TikTok, with Simple Modern at 7.7k, Stanley 1913 at 1.1k, Intelligent Change at 261 posts. Stanley 1913's activity is particularly concentrated on Instagram. On TikTok, Simple Modern has multiple times more posts than Stanley 1913 and Intelligent Change.

By geographical market

Simple Modern has the highest estimated sponsored-post volume in United States (6.9k posts, 82.5%), Canada (466 posts, 5.6%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in United Kingdom (377 posts, 8.2%), Brazil (225 posts, 4.9%), while Intelligent Change leads in Italy with 87 posts (9.4%). Looking at United States specifically, the split is Simple Modern at 6.9k posts (82.5%), Stanley 1913 at 2.7k posts (59.4%), Intelligent Change at 442 posts (47.5%).