Intelligent Change Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 170 pieces of influencer content sponsored by Intelligent Change over the last 12 months.
This report breaks down where & how Intelligent Change invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Intelligent Change, see here: Intelligent Change influencers.
Influencer activity throughout the year
Intelligent Change's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Intelligent Change's influencer activity by month
Number of sponsored posts
Intelligent Change's influencer activity appears to have tapered over the year, from 34 posts in January down to 10 in December. January was the busiest month at 34 posts, 143% above the monthly average.
Intelligent Change's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 108.1k, while November recorded the least at 7.3k. Across all tracked posts in the 12-month window, average views per post were 2.3k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @jamyahxleigh, generated 32k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Intelligent Change's sponsored influencer collaborations break down by social platform:
- Instagram: 84 posts (49.4%)
- TikTok: 67 posts (39.4%)
- YouTube: 19 posts (11.2%)
Intelligent Change's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Intelligent Change.
Here are 3 examples of Intelligent Change's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sparklesandcaramels x Intelligent Change
![Instagram post by @sparklesandcaramels for Intelligent Change. Caption reads: [...] Year Journal e 3xHappy Journal di....](https://images.od.modash.io/f59aad05b150b0898f186088bd77d6005dc1abb7)
Influencer bio
📹 𝓤𝓖𝓒 𝓋𝒾𝒹𝑒𝑜 𝒸𝓇𝑒𝒶𝓉𝑜𝓇 & 👩💻 𝓒𝑜𝓃𝓉𝑒𝓃𝓉 𝓒𝓻𝑒𝒶𝓉𝑜𝓇 𝓜𝒶𝒹𝑒 𝒾𝓃 🇵🇱 𝓑𝒶𝓈𝑒𝒹 𝒾𝓃 🇮🇹 @discoverwithcate @discover_ourhome @timponecountryside
Collaboration metrics
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jamyahxleigh x Intelligent Change
![TikTok post by @jamyahxleigh for Intelligent Change. Caption reads: [...] Nova @aelfriceden_official @Intelligent....](https://images.od.modash.io/e2910bb6179b8a1ea4b8bb9d6a9109df8292c213)
Influencer bio
Lifestyle+Fashion+ Beauty.✞︎⋆𐙚 📧jamyahleigh@gmail.com ⁀➴ATL
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
jb_copeland x Intelligent Change
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] for 10%....](https://images.od.modash.io/90b39c26fa5cc197efa95b57b8fa375e558377d2)
Influencer bio
Welcome to Sappy Hour — the podcast where heartbreak meets healing, science meets soul, and tough love meets laughter. Hosted by JB Copeland, Sappy Hour unpacks the real stuff no one teaches you how to handle: betrayal, closure, trauma bonds, self-trust, burnout, love, loss, and learning how to stop repeating the same painful cycles. Every week, JB blends raw conversation, psychology, philosophy, and lived experience to give you the tools to: Move on without closure Stop letting old wounds sabotage new love Turn betrayal into breakthrough Rebuild self-trust and self-mastery Remember who you are when life makes you forget It’s not therapy. It’s not self-help. It’s truth that feels like a wake-up call and a hug at the same time. Pull up a chair. The hour’s already started.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56%
- Posts: 44%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Intelligent Change are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Intelligent Change's influencers average views (Instagram)
Based on each influencer's average views per post
Intelligent Change's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (15.8k avg views/post):
melanieyu.zc x Intelligent Change
![Instagram post by @melanieyu.zc for Intelligent Change. Caption reads: [...] features gifted items from @ogee....](https://images.od.modash.io/79607df94e9c09197204e66e0afb0c4eda660f7b)
Influencer bio
wellness | motivation | healthy lifestyle 🩰🎧🍵 certified pilates instructor — 500+ hrs across all apparatus ☁️ seattle 🎀 pr@melyustudio.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.9k avg views/post):
veronikablaszczyk x Intelligent Change
![Instagram post by @veronikablaszczyk for Intelligent Change. Caption reads: [...] and a very big thank you to....](https://images.od.modash.io/7fff10b3915472f04d65aedda86fe8d4e4610009)
Influencer bio
probably reading
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Intelligent Change's repeat partnerships
Out of 117 unique influencers in our dataset, 6 of them (5%) posted content for Intelligent Change in 3 or more separate calendar months. The most consistent partner is @jb_copeland, who has collaborated across 5 months with 13 total posts. @erensnchz alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of Intelligent Change's repeat influencer partnerships, with links to the sponsored content.
jb_copeland x Intelligent Change
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] Medium....](https://images.od.modash.io/c9cc6f2244d0d4c3fbb675ad5d3e161e9689818a)
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] on the book and anything Intelligent....](https://images.od.modash.io/d607184464320ae32b97d586d34e99e2fe78eab4)
getawei x Intelligent Change
![YouTube post by @getawei for Intelligent Change. Caption reads: [...] ://neo.cc/refer/N6D7E4S8
INTELLIGENT CHANGE....](https://images.od.modash.io/05abc6b89bf1ab2e317413c3b9639e2dfbf826b3)
![YouTube post by @getawei for Intelligent Change. Caption reads: [...] ://neo.cc/refer/N6D7E4S8
INTELLIGENT CHANGE....](https://images.od.modash.io/2dd39b3e8ec5d43d72cb5030fb8b451db38e7901)
![YouTube post by @getawei for Intelligent Change. Caption reads: [...] ://neo.cc/refer/N6D7E4S8
INTELLIGENT CHANGE....](https://images.od.modash.io/8c340af2f7d9fbbbd4b8e236a5ea1950d2dee81e)
erinlgore x Intelligent Change
![Instagram post by @erinlgore for Intelligent Change. Caption reads: [...] The Best Year Journal by @intelligentchange....](https://images.od.modash.io/6ea8ee660c7bf96ea790467d80a9d8853995bdc4)
![Instagram post by @erinlgore for Intelligent Change. Caption reads: [...] The Best Year Journal by @intelligentchange....](https://images.od.modash.io/f1956d9766b01adb2dbef68a7e41114ddff8cacc)
![Instagram post by @erinlgore for Intelligent Change. Caption reads: [...] I’ve partnered with @intelligentchange to....](https://images.od.modash.io/5191c2d170c7c4e185bd76f4bb2bd1fa365303a6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Intelligent Change had the most influencer activity. 48.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.8%)
- Italy (8%)
- Canada (6.2%)
Intelligent Change's influencer activity by market
Here is another example of Intelligent Change collaborating with an influencer in United States.
erinlgore x Intelligent Change
Intelligent Change's influencer activity vs. related brands
Intelligent Change sells lifestyle and home-focused wellness products, overlapping with design-led home brands that target similar DTC audiences. from Our Place and Brooklinen both compete for the same home-essentials spending and rely heavily on influencer-driven marketing to reach mindful, lifestyle-oriented consumers.
Total influencer content
Intelligent Change vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
from Our Place leads with 363 sponsored posts, marginally ahead of Brooklinen (353 posts) and Intelligent Change (170 posts). Across all three brands, the average volume is 295 posts, indicating limited or experimental influencer activity.
By social platform
Intelligent Change vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Brooklinen leads on Instagram and TikTok and from Our Place leads on YouTube. The gap is most notable on YouTube, with from Our Place at 144, Intelligent Change at 19, Brooklinen at 3 posts. On YouTube, Intelligent Change has 19 posts compared with 144 for from Our Place and 3 for Brooklinen.
By geographical market
Intelligent Change vs. related brands influencer activity (by country)
Estimated sponsored posts in Intelligent Change's top markets
Brooklinen leads in United States with 283 posts (80.1%), while from Our Place has the highest estimated sponsored-post volume in United Kingdom (48 posts, 13.3%), Canada (24 posts, 6.6%), while Intelligent Change leads in Italy with 14 posts (8%). Looking at United States specifically, the split is Brooklinen at 283 posts (80.1%), from Our Place at 221 posts (60.9%), Intelligent Change at 83 posts (48.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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