Intelligent Change Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 867 pieces of influencer content sponsored by Intelligent Change over the last 12 months.
This report breaks down where & how Intelligent Change invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Intelligent Change, see here: Intelligent Change influencers.
Influencer activity throughout the year
Intelligent Change's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Intelligent Change's influencer activity by month
Number of sponsored posts
Intelligent Change's sponsored post volume peaks in January with 141 posts, 96% higher than the monthly average of 72. July recorded the lowest activity at 27 posts, 63% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Intelligent Change's sponsored influencer collaborations break down by social platform:
- Instagram: 551 posts (63.6%)
- TikTok: 312 posts (36%)
- YouTube: 4 posts (0.5%)
Intelligent Change's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Intelligent Change.
Here are 3 examples of Intelligent Change's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ekaterine.tugushi x Intelligent Change
Influencer bio
Curly 🧚🏻 Influencer/Content & UGC Creator Fashion•Style•Beauty•Skincare For Collabs: Ekaterinetu@gmail.com 📩
Collaboration metrics
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sophiestanle.y x Intelligent Change
![TikTok post by @sophiestanle.y for Intelligent Change. Caption reads: [...] five minute journal app!!....](https://images.od.modash.io/e581d787cb2efde60f8398510faf0dfecead4876)
Influencer bio
uni, sheff and a sprinkle of hiking 📌sheffield 🐇🌸🍡🎀🎧 💌sophieestanleyy@gmail.com
Collaboration metrics
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jb_copeland x Intelligent Change
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] 10% off on the book and anything Intelligent....](https://images.od.modash.io/d607184464320ae32b97d586d34e99e2fe78eab4)
Influencer bio
you’re here for a reason.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55%
- Posts: 45%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Intelligent Change are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Intelligent Change's influencers average views (Instagram)
Based on each influencer's average views per post
Intelligent Change's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (18.2k avg views/post):
interiorby_naya x Intelligent Change
![Instagram post by @interiorby_naya for Intelligent Change. Caption reads: [...] tähän vihkoon, ihan sika kiva! *ad....](https://images.od.modash.io/2cd4d7c8883778067c42e5d17fdcac2dd5ee1820)
Influencer bio
Welcome to my little world here🫧🕊️ Lifestyle | diy🧑🏻🎨| Vlogs| fashion 📸| Pr collabs 👉🏻✉️nayasami@outlook.com 📍🇫🇮Finland
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.9k avg views/post):
veronikablaszczyk x Intelligent Change
![Instagram post by @veronikablaszczyk for Intelligent Change. Caption reads: [...] and a very big thank you to....](https://images.od.modash.io/7fff10b3915472f04d65aedda86fe8d4e4610009)
Influencer bio
daydreaming and reading a lot
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Intelligent Change's repeat partnerships
Out of 492 unique influencers in our dataset, 11 of them (2%) posted content for Intelligent Change in 3 or more separate calendar months. The most consistent partner is @lynnnsfeed, who has collaborated across 5 months with 7 total posts. @fiveminutejournal alone accounts for 7% of all tracked sponsored content.
Here are 1 examples of Intelligent Change's repeat influencer partnerships, with links to the sponsored content.
melanieyu.zc x Intelligent Change
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Intelligent Change had the most influencer activity. 46.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.9%)
- Italy (9.5%)
- Canada (5.6%)
Intelligent Change's influencer activity by market
Here is another example of Intelligent Change collaborating with an influencer in United States.
melanieyu.zc x Intelligent Change
Intelligent Change's influencer activity vs. related brands
Intelligent Change sells design-forward lifestyle products (like planners and habit-building tools) that compete for similar gift and everyday-use budgets as premium drinkware brands. Stanley 1913 and Simple Modern are strong, influencer-heavy Home & Garden/lifestyle players with overlapping audiences interested in aesthetic, functional daily essentials.
Total influencer content
Intelligent Change vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 6.1k sponsored posts, significantly outpacing Stanley 1913 (4.1k posts) and Intelligent Change (867 posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. Stanley 1913 and Simple Modern have several times more total posts than Intelligent Change.
By social platform
Intelligent Change vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and YouTube and Simple Modern leads on TikTok. The gap is most notable on TikTok, with Simple Modern at 5.7k, Stanley 1913 at 1.9k, Intelligent Change at 312 posts. Simple Modern's activity is particularly concentrated on TikTok. On TikTok, Simple Modern has several times more posts than Stanley 1913 and Intelligent Change.
By geographical market
Intelligent Change vs. related brands influencer activity (by country)
Estimated sponsored posts in Intelligent Change's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (5k posts, 81.1%), Canada (282 posts, 4.6%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.2k posts, 29.8%), United Kingdom (275 posts, 6.7%), while Intelligent Change leads in Italy with 82 posts (9.5%). Looking at United States specifically, the split is Simple Modern at 5k posts (81.1%), Stanley 1913 at 1.1k posts (26.8%), Intelligent Change at 401 posts (46.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Mew Mews's Influencer Marketing Strategy
- OCEANSAPART's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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