Intelligent Change Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 830 pieces of influencer content sponsored by Intelligent Change over the last 12 months.
This report breaks down where & how Intelligent Change invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Intelligent Change, see here: Intelligent Change influencers.
Influencer activity throughout the year
Intelligent Change's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Intelligent Change's influencer activity by month
Number of sponsored posts
Intelligent Change's sponsored post volume peaks in January with 133 posts, 93% higher than the monthly average of 69. April recorded the lowest activity at 34 posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Intelligent Change's sponsored influencer collaborations break down by social platform:
- Instagram: 535 posts (64.5%)
- TikTok: 288 posts (34.7%)
- YouTube: 7 posts (0.8%)
Intelligent Change's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Intelligent Change.
Here are 3 examples of Intelligent Change's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sparklesandcaramels x Intelligent Change
![Instagram post by @sparklesandcaramels for Intelligent Change. Caption reads: [...] Year Journal e 3xHappy Journal di....](https://images.od.modash.io/f59aad05b150b0898f186088bd77d6005dc1abb7)
Influencer bio
📹 𝗨𝗚𝗖 𝘃𝗶𝗱𝗲𝗼 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 👩💻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗮𝗱𝗲 𝗶𝗻 🇵🇱 𝗕𝗮𝘀𝗲𝗱 𝗶𝗻 🇮🇹 40+ @discoverwithcate @discover_ourhome @timponecountryside
Collaboration metrics
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sophiestanle.y x Intelligent Change
![TikTok post by @sophiestanle.y for Intelligent Change. Caption reads: [...] five minute journal app!!....](https://images.od.modash.io/e581d787cb2efde60f8398510faf0dfecead4876)
Influencer bio
uni, lifestyle and a sprinkle of hiking 📌sheffield 🐇🌸🍡🎀🎧 💌sophieestanleyy@gmail.com
Collaboration metrics
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jb_copeland x Intelligent Change
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] 10% off on the book and anything Intelligent....](https://images.od.modash.io/d607184464320ae32b97d586d34e99e2fe78eab4)
Influencer bio
Welcome to Sappy Hour — the podcast where heartbreak meets healing, science meets soul, and tough love meets laughter. Hosted by JB Copeland, Sappy Hour unpacks the real stuff no one teaches you how to handle: betrayal, closure, trauma bonds, self-trust, burnout, love, loss, and learning how to stop repeating the same painful cycles. Every week, JB blends raw conversation, psychology, philosophy, and lived experience to give you the tools to: Move on without closure Stop letting old wounds sabotage new love Turn betrayal into breakthrough Rebuild self-trust and self-mastery Remember who you are when life makes you forget It’s not therapy. It’s not self-help. It’s truth that feels like a wake-up call and a hug at the same time. Pull up a chair. The hour’s already started.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.9%
- Posts: 47.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Intelligent Change are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Intelligent Change's influencers average views (Instagram)
Based on each influencer's average views per post
Intelligent Change's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.8k avg views/post, 180.7k followers):
thatgirlsow x Intelligent Change
![Instagram post by @thatgirlsow for Intelligent Change. Caption reads: [...] - @pradabeauty paradox intense* -....](https://images.od.modash.io/7842d303c039fc48c110af0034c456ac7050f209)
Influencer bio
your girly comfort creator🌸⭐️🩰🍵 skincare • lifestyle • cozy • beauty 💌 thesowdamini@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.7k avg views/post, 10.5k followers):
camilla.brondsholm x Intelligent Change
Influencer bio
Timeless fashion & quiet luxury Fashion & beauty as self-expression Becoming more me 📍 Denmark 💌collaborate.camillabrondsholm@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Intelligent Change's repeat partnerships
Out of 445 unique influencers in our dataset, 14 of them (3%) posted content for Intelligent Change in 3 or more separate calendar months. The most consistent partner is @theriz___, who has collaborated across 6 months with 7 total posts. @fiveminutejournal alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Intelligent Change's repeat influencer partnerships, with links to the sponsored content.
camilla.brondsholm x Intelligent Change
leli.pr x Intelligent Change
![TikTok post by @leli.pr for Intelligent Change. Caption reads: [...] way to self-reflect @Intelligent Change....](https://images.od.modash.io/a24a295cb1bb48eb542672c4810d01fe9b5b1a56)
![TikTok post by @leli.pr for Intelligent Change. Caption reads: @Intelligent Change #intelligentchange [...].](https://images.od.modash.io/8baae77b50df16985f44d9104a8107f142914e6a)
jb_copeland x Intelligent Change
![YouTube post by @jb_copeland for Intelligent Change. Caption reads: [...] Copeland 📚 Sponsored byIntelligent Change—....](https://images.od.modash.io/4912c9c47e3b6cc455675c1c995fb41bbbd3cfb1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Intelligent Change had the most influencer activity. 45.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.5%)
- Italy (9.2%)
- Canada (4.8%)
Intelligent Change's influencer activity by market
Here is another example of Intelligent Change collaborating with an influencer in United States.
kaitlynedejer x Intelligent Change
![TikTok post by @kaitlynedejer for Intelligent Change. Caption reads: [...] Shop @Ellis Brooklyn @Papier @Intelligent....](https://images.od.modash.io/4835de269edad0db3c9a8c394117df6e6a4012bf)
Intelligent Change's influencer activity vs. related brands
Intelligent Change sells lifestyle and home-focused products, making from Our Place and Ruggable strong Home & Garden peers that compete for similar consumers’ attention through design-led, direct-to-consumer branding and influencer marketing.
Total influencer content
Intelligent Change vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
from Our Place leads with 2.2k sponsored posts, significantly outpacing Ruggable (1.2k posts) and Intelligent Change (830 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Our Place has more than twice as many total posts as Intelligent Change.
By social platform
Intelligent Change vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, from Our Place leads on Instagram and TikTok and Ruggable leads on YouTube. The gap is most notable on Instagram, with from Our Place at 1.4k, Ruggable at 762, Intelligent Change at 535 posts. On YouTube, Ruggable has many more posts than Intelligent Change and Our Place.
By geographical market
Intelligent Change vs. related brands influencer activity (by country)
Estimated sponsored posts in Intelligent Change's top markets
from Our Place has the highest estimated sponsored-post volume in United States (1.3k posts, 58.9%), United Kingdom (295 posts, 13.7%), Canada (153 posts, 7.1%), suggesting a North America focus, while Intelligent Change leads in Italy with 76 posts (9.2%). Looking at United States specifically, the split is from Our Place at 1.3k posts (58.9%), Ruggable at 744 posts (62.5%), Intelligent Change at 381 posts (45.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- from Our Place's Influencer Marketing Strategy
- Ruggable's Influencer Marketing Strategy
- QVC's Influencer Marketing Strategy
- OCEANSAPART's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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