Intelligent Change Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 847 pieces of influencer content sponsored by Intelligent Change over the last 12 months.

This report breaks down where & how Intelligent Change invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Intelligent Change, see here: Intelligent Change influencers.

Influencer activity throughout the year

Intelligent Change's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Intelligent Change's sponsored post volume peaks in January with 141 posts, 99% higher than the monthly average of 71. June recorded the lowest activity at 30 posts, 58% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Intelligent Change's sponsored influencer collaborations break down by social platform:

• Instagram: 533 posts (62.9%)
• TikTok: 307 posts (36.2%)
• YouTube: 7 posts (0.8%)

Instagram influencer marketing is a clear focus for Intelligent Change.

Here are 3 examples of Intelligent Change's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ekaterine.tugushi x Intelligent Change

ekaterine.tugushi

@ekaterine.tugushi

29 May, 26

280.3k

13.3k

@fiveminutejournal @intelligentchange My lovely friend 🌼

Influencer bio

Curly 🧚🏻 Influencer/Content & UGC Creator Fashion•Style•Beauty•Skincare For Collabs: Ekaterinetu@gmail.com 📩

Collaboration metrics

Post views280.3k

Post EMV $9.7k

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sophiestanle.y x Intelligent Change

sophiestanle.y

@sophiestanle.y

17 Mar, 26

402.6k

1.1k

[...] five minute journal app!! 🧘🏻‍♀️@Intelligent Change #ad #mindfulness #5minutejournal [...]

Influencer bio

uni, sheff and a sprinkle of hiking 📌sheffield 🐇🌸🍡🎀🎧 💌sophieestanleyy@gmail.com

Collaboration metrics

Post views402.6k

Post EMV $8.1k

More influencer data

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jb_copeland x Intelligent Change

jb_copeland

@jb_copeland

15 Aug, 25

4.3k

159

[...] 10% off on the book and anything Intelligent Change ☎️ Call the Sappy Hotline: [...]

Influencer bio

you’re here for a reason.

Collaboration metrics

Post views4.3k

Post EMV $145

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Intelligent Change's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (18.2k avg views/post):

interiorby_naya x Intelligent Change

interiorby_naya

@interiorby_naya

01 Dec, 25

19.5k

[...] tähän vihkoon, ihan sika kiva! *ad @intelligentchange @fiveminutejournal A December gift [...]

Influencer bio

Welcome to my little world here🫧🕊️ Lifestyle | diy🧑🏻‍🎨| Vlogs| fashion 📸| Pr collabs 👉🏻✉️nayasami@outlook.com 📍🇫🇮Finland

Collaboration metrics

Post views19.5k

Post EMV $586

More influencer data

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And here is another example with a smaller creator on Instagram (7.9k avg views/post):

veronikablaszczyk x Intelligent Change

veronikablaszczyk

@veronikablaszczyk

05 Sep, 25

8k

[...] and a very big thank you to @intelligentchange 🍂🤎 *gifted

Influencer bio

probably reading

Collaboration metrics

Post views8.0k

Post EMV $239

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Intelligent Change's repeat partnerships

melanieyu.zc x Intelligent Change

melanieyu.zc

@melanieyu.zc

10 Jun, 26

170.7k

23k

fall in love with the process of becoming the best version of yourself 🌸🤍✨ *post features gifted products #mindset #wellnessgirl #healthylifestyle #pilatesgirl #thatgirl wellness inspiration, strong mind, moodboard, self improvement, soft girl era, balanced living, mindset matters, clean girl aesthetic, pintetest inspo, choosing myself, work on yourself, daily progress, that girl routine, becoming better, mind body soul, stay focused, wellness routine, mindset

melanieyu.zc

@melanieyu.zc

27 May, 26

89.2k

10.4k

You might lose yourself a little, but your spark does truly come back. Trust the process 🤍✨ *post features gifted products #cleangirl #prioritizeyourself #wellnessjourney #motivation #thatgirlaesthetic focus, getting my sparkle back, consistency, healthy lifestyle, self growth, self care routine, pilates instructor, 2026 vision board, discipline, Pinterest inspo, healthy habits, best version of ourselves, soft girl era, wellness girl, morning routine, self development, pilates princess era, 2026 goals

melanieyu.zc

@melanieyu.zc

31 Jul, 25

10.6k

1.1k

[...] gifted items from @ogee @intelligentchange @bettermestore @d.o.s.e.y [...]

jb_copeland x Intelligent Change

jb_copeland

@jb_copeland

15 Aug, 25

4.3k

159

[...] on the book and anything Intelligent Change ☎️ Call the Sappy [...]

jb_copeland

@jb_copeland

05 Sep, 25

3.5k

131

Why do we stay in jobs, relationships, or situations that look good — but don’t feel right? In this episode of Sappy Hour, JB lays out The 6 Steps to Alignment: a science-backed, soul-centered framework to stop forcing connections and start living in flow. Here’s what we cover: Why forcing connection always creates resistance (Psychological Reactance, Brehm, 1966) The danger of living in roles you’ve outgrown (Self-Concept Clarity, Campbell, 1996) Why urgency comes from fear, not clarity (relationship-contingent self-esteem research) The science of choosing intrinsic values over external validation (Deci & Ryan, 1985) How to trust yourself when others don’t understand your choices (Asch’s conformity experiments) Why protecting your energy is the ultimate form of alignment (Ego Depletion, Baumeister, 1998) ✨ Quote from the pod: “Alignment always costs comfort. Sometimes that cost looks like walking away from a good person who just isn’t your person.” This episode is for anyone who feels “stuck” in something that looks good on paper — but deep down, you know it isn’t aligned. 📞 Call the Sappy Hotline: 888-444-9461 📘 Read JB’s book ⁠Sappy Medium⁠ use code: SAPPYHOUR10 for 10% off 🎧 Listen on Spotify, Apple, and YouTube 📲 Follow @jb_copeland on Instagram & TikTok

jb_copeland

@jb_copeland

11 Jul, 25

3.3k

114

[...] Copeland 📚 Sponsored byIntelligent Change— use code SAPPYHOUR10 for [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Italy (11.3%)
• United Kingdom (10.3%)
• Canada (5.2%)

Here is another example of Intelligent Change collaborating with an influencer in United States.

melanieyu.zc x Intelligent Change

melanieyu.zc

@melanieyu.zc

10 Jun, 26

170.7k

23k

fall in love with the process of becoming the best version of yourself 🌸🤍✨ *post features gifted products #mindset #wellnessgirl #healthylifestyle #pilatesgirl #thatgirl wellness inspiration, strong mind, moodboard, self improvement, soft girl era, balanced living, mindset matters, clean girl aesthetic, pintetest inspo, choosing myself, work on yourself, daily progress, that girl routine, becoming better, mind body soul, stay focused, wellness routine, mindset

Intelligent Change's influencer activity vs. related brands

Stanley 1913 and Simple Modern compete closely with Intelligent Change in lifestyle-oriented home goods, especially drinkware and everyday carry products. Both brands target similar wellness and habit-driven audiences with strong DTC and influencer marketing presence.

Total influencer content

Simple Modern leads with 7.4k sponsored posts, significantly outpacing Stanley 1913 (3.8k posts) and Intelligent Change (847 posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. Simple Modern has several times more total social posts than Intelligent Change and Stanley 1913.

By social platform

Among these brands, Stanley 1913 leads on Instagram and YouTube and Simple Modern leads on TikTok. The gap is most notable on TikTok, with Simple Modern at 7k, Stanley 1913 at 1.8k, Intelligent Change at 307 posts. Simple Modern's activity is particularly concentrated on TikTok. On TikTok, Simple Modern and Stanley 1913 have several times more posts than Intelligent Change.

By geographical market

Simple Modern has the highest estimated sponsored-post volume in United States (5.8k posts, 78.9%), Canada (489 posts, 6.6%), United Kingdom (289 posts, 3.9%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 34.2%), Thailand (293 posts, 7.7%), while Intelligent Change leads in Italy with 96 posts (11.3%). Looking at United States specifically, the split is Simple Modern at 5.8k posts (78.9%), Stanley 1913 at 857 posts (22.5%), Intelligent Change at 373 posts (44%).