We analyzed 2.1k pieces of influencer content sponsored by Bondisands over the last 12 months.
This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.
Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bondisands's influencer output appears relatively consistent throughout the year, averaging about 170 sponsored posts per month. July recorded the highest volume at 235 posts (38% above average), while February was the quietest at 67 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bondisands.
Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
La🖤 📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS
Collaboration metrics
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Influencer bio
Podcaster | Presenter | Beauty Guru💄 ☎️ @spill with Will Podcast 1 of @beatsixofficial 📧 snatchedbywill@eminencemanagement.co.uk
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Influencer bio
I hope you enjoy xo, Olivia
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bondisands are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Bondisands's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
Influencer bio
🎀🫧⭐️💐🍰 olivia@mesciatwins.com YouTube: @MESCIA TWINS
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
hiiiii 🎀💗 I love skincare, make up & fashuun kent based aprilclawrence@gmail.com
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 38 of them (2%) posted content for Bondisands in 3 or more separate calendar months. The most consistent partner is @georgia.barratt, who has collaborated across 8 months with 14 total posts.
Here are 3 examples of Bondisands's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bondisands had the most influencer activity. 37% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bondisands collaborating with an influencer in United States.
Bondi Sands competes in sun and tanning, where Rose & Caramel and Hawaiian Tropic target adjacent needs across glow, SPF, and beach-ready routines. They share the same creator content patterns: application demos, shade results, and summer lifestyle.
Total sponsored posts tracked (last 12 months)
Bondisands leads with 2.1k sponsored posts, significantly outpacing Rose & Caramel (1.3k posts) and Hawaiian Tropic (369 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. Bondisands has more total posts than Rose & Caramel and Hawaiian Tropic.
Sponsored posts by platform
Bondisands leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Bondisands at 774, Hawaiian Tropic at 216, Rose & Caramel at 96 posts. Rose & Caramel's activity is particularly concentrated on TikTok. On Instagram and YouTube, Bondisands has several times more posts than Rose & Caramel and Hawaiian Tropic.
Estimated sponsored posts in Bondisands's top markets
Rose & Caramel has the highest estimated sponsored-post volume in United Kingdom (918 posts, 70.1%), Spain (35 posts, 2.7%), suggesting a Europe focus, while Bondisands has the highest estimated sponsored-post volume in United States (759 posts, 37%), Australia (168 posts, 8.2%), while Hawaiian Tropic leads in Italy with 32 posts (8.7%). Looking at United Kingdom specifically, the split is Rose & Caramel at 918 posts (70.1%), Bondisands at 412 posts (20.1%), Hawaiian Tropic at 40 posts (10.8%). Bondisands's strength in United States may indicate a home-market focus, while Rose & Caramel shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.