Bondisands Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 666 pieces of influencer content sponsored by Bondisands over the last 12 months.
This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.
Influencer activity throughout the year
Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Bondisands's influencer activity by month
Number of sponsored posts
Bondisands's sponsored post volume peaks in June with 86 posts, 56% higher than the monthly average of 55. February recorded the lowest activity at 10 posts, 82% below average. This may indicate a spring and summer campaign focus.
Bondisands's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 16.2M, while February recorded the least at 19.5k. Across all tracked posts in the 12-month window, average views per post were 121.2k. Interestingly, the highest-view month (April) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @leahhalton, generated 4.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:
- TikTok: 371 posts (55.7%)
- Instagram: 293 posts (44%)
- YouTube: 2 posts (0.3%)
Bondisands's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bondisands.
Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leahhalton x Bondisands
![Instagram post by @leahhalton for Bondisands. Caption reads: [...] So excited to be teaming up with @bondisands....](https://images.od.modash.io/8c158ed676a3fddb977f3b4c253ae19d7d7353cf)
Influencer bio
La🖤 📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS
Collaboration metrics
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snatchedbywill x Bondisands
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] foam available at @Superdrug #fyp....](https://images.od.modash.io/c63956fc466a0e94f8b40ff8b876b9c52412fae4)
Influencer bio
Podcaster | Presenter | Beauty Guru💄 ☎️ @spill with Will Podcast 1 of @beatsixofficial 📧 snatchedbywill@eminencemanagement.co.uk
Collaboration metrics
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TP_Makeup x Bondisands
![YouTube post by @TP_Makeup for Bondisands. Caption reads: [...] is kell ezt helyesen csinálni.
A....](https://images.od.modash.io/b9b96304a9a19d4e2cd5d4c459996cded8b2f5b8)
Influencer bio
Takács Petra vagyok, profi sminkes és kozmetikus. Ezen a csatornán a tudatos, szakmailag megalapozott szépségápolás áll a középpontban. Közérthetően beszélek sminkelésről, bőrápolásról, rutinokról és termékválasztásról. Ha fontos számodra a minőség, a szakértelem és az átgondolt szépségápolás, csatlakozz a csatornához. PR & időpontfoglalás: info@tpmakeup.hu
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bondisands are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bondisands's influencers average views (TikTok)
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging <1K views, Bondisands's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 23%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (876.0k avg views/post):
sophiejaynemillerr x Bondisands
![TikTok post by @sophiejaynemillerr for Bondisands. Caption reads: [...] AD Available at @Priceline Australia ....](https://images.od.modash.io/1263a40c8c6914a707087e3bc4ef5c5aadf8eca6)
Influencer bio
hi! i'm much better on youtube :))) 🐚🍵🍓📖⭐️🪩🍰
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.0k avg views/post):
rileyballantyne_ x Bondisands
![TikTok post by @rileyballantyne_ for Bondisands. Caption reads: [...] to your skin tone! @Undertow Media....](https://images.od.modash.io/723f58f90cfada1555da823c7f0fd88807e13cd3)
Influencer bio
new zealand 🌷🐆⭐️🩷🪩 IG: rileyballantyne_ Collabs: rileyballantyne27@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bondisands's repeat partnerships
Out of 539 unique influencers in our dataset, 15 of them (3%) posted content for Bondisands in 3 or more separate calendar months. The most consistent partner is @gaymanwithaspraytan, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of Bondisands's repeat influencer partnerships, with links to the sponsored content.
gaymanwithaspraytan x Bondisands
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] major retailers in Canada! #bondisands....](https://images.od.modash.io/f79945bd76df5be0642cfbda2f2f7cf5ef7fd7dc)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] @Shoppers Drug Mart. #bondisands....](https://images.od.modash.io/976bd6e93ee655752b45c9b0e2ac0e85cae65bb0)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] now on @Amazon Canada! #bondisands....](https://images.od.modash.io/f6ffd03726acd50780b7a01830a40acb124724eb)
coltpaulsen x Bondisands
![Instagram post by @coltpaulsen for Bondisands. Caption reads: [...] my SPF! Festival ready with @bondisands....](https://images.od.modash.io/849a599781a50b3bf270ff57e2e3ea3d4755aae5)
lizzie.mcclainn x Bondisands
![TikTok post by @lizzie.mcclainn for Bondisands. Caption reads: [...] confident glow every time✨ #BondiSands....](https://images.od.modash.io/35257e0d04e82f921e149ec0627c598de083bc77)
![TikTok post by @lizzie.mcclainn for Bondisands. Caption reads: [...] @Bondi Sands @Ulta Beauty #bondisands....](https://images.od.modash.io/9f895107d35c008abea77da2300b8ce4812384fa)
![TikTok post by @lizzie.mcclainn for Bondisands. Caption reads: [...] ✨ @Bondi Sands @target #bondisands #grwm....](https://images.od.modash.io/567359f3766a43b188fe031936f8cd1142ae4b50)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bondisands had the most influencer activity. 35.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (19.5%)
- Australia (10.4%)
- Canada (3.5%)
Bondisands's influencer activity by market
Here is another example of Bondisands collaborating with an influencer in United States.
miantwins x Bondisands
![TikTok post by @miantwins for Bondisands. Caption reads: [...] Ultra Express Foam! ☀️ @Ulta Beauty....](https://images.od.modash.io/e5ca290e238e555266422d5ea512c000594ccd57)
Bondisands's influencer activity vs. related brands
Bondisands competes in sun care and tanning-adjacent beach routines amplified by creators. Hawaiian Tropic and Supergoop are strong category rivals—one rooted in classic beach suncare and the other in premium SPF—both heavily driven by influencer education and demos.
Total influencer content
Bondisands vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 1.6k sponsored posts, significantly outpacing Bondisands (666 posts) and Hawaiian Tropic (347 posts). Across all three brands, the average volume is 871 posts, suggesting moderate but consistent investment. Supergoop has more than twice as many total posts as Bondisands and more than four times as many as Hawaiian Tropic.
By social platform
Bondisands vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bondisands leads on Instagram, while Supergoop has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Supergoop at 1.3k, Bondisands at 371, Hawaiian Tropic at 145 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has more than three times as many posts as Bondisands and about nine times as many as Hawaiian Tropic.
By geographical market
Bondisands vs. related brands influencer activity (by country)
Estimated sponsored posts in Bondisands's top markets
Supergoop has the highest estimated sponsored-post volume in United States (905 posts, 56.5%), Thailand (78 posts, 4.9%), while Bondisands has the highest estimated sponsored-post volume in United Kingdom (130 posts, 19.5%), Australia (69 posts, 10.4%), while Hawaiian Tropic leads in Italy with 31 posts (8.8%). Looking at United States specifically, the split is Supergoop at 905 posts (56.5%), Bondisands at 237 posts (35.6%), Hawaiian Tropic at 98 posts (28.3%). Bondisands's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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