Bondisands Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Bondisands over the last 12 months.
This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.
Influencer activity throughout the year
Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bondisands's influencer activity by month
Number of sponsored posts
Bondisands's influencer output appears relatively consistent throughout the year, averaging about 155 sponsored posts per month. July recorded the highest volume at 214 posts (38% above average), while April was the quietest at 86 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (62.9%)
- Instagram: 670 posts (36%)
- YouTube: 22 posts (1.2%)
Bondisands's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bondisands.
Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leahhalton x Bondisands
![Instagram post by @leahhalton for Bondisands. Caption reads: [...] So excited to be teaming up with @bondisands....](https://images.od.modash.io/8c158ed676a3fddb977f3b4c253ae19d7d7353cf)
Influencer bio
La🖤 📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS
Collaboration metrics
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laurentiby x Bondisands
![TikTok post by @laurentiby for Bondisands. Caption reads: [...] dark foam and light/medium face drops....](https://images.od.modash.io/70fba22aff50a6f7f5e608e49f9d005ef42b87a3)
Influencer bio
🤎BUSINESS: taylor.pinkowski@thedigitalbrandarchitects.com 🤎NY
Collaboration metrics
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theglazedblonde x Bondisands
Influencer bio
WILLKOMMEN AUF MEINEM KANAL ♥ Hier findet ihr viele Beauty- und Wellness-Inhalte rund um Make-up, Interieur, Lifestyle, Mode und Gesundheit. Neue Uploads jeden Sonntag! Vielen Dank fürs Zusehen! IMPRESSUM https://www.theglazedblonde.com/impressum
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bondisands are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bondisands's influencers average views (TikTok)
Based on each influencer's average views per post
Bondisands's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
livmescia x Bondisands
![TikTok post by @livmescia for Bondisands. Caption reads: [...] @Chemist Warehouse Official #bondisands....](https://images.od.modash.io/a9fcf4c54b6deb4864951a5476390762d797474b)
Influencer bio
🎀🫧⭐️💐🍰 olivia@mesciatwins.com YouTube: @MESCIA TWINS
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
taycrums x Bondisands
![TikTok post by @taycrums for Bondisands. Caption reads: [...] @Bondi Sands @unwell 🥤☀️🇺🇸🩵🍕....](https://images.od.modash.io/986d9aad21ce577f7c9141ec1f872cc728816253)
Influencer bio
me 🤝 routines 🤝 food 🤝 books 🤝 pilaTAYs Galatians 6:8-9 💌 taycrumscollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bondisands's repeat partnerships
Out of 1.5k unique influencers in our dataset, 28 of them (2%) posted content for Bondisands in 3 or more separate calendar months. The most consistent partner is @georgia.barratt, who has collaborated across 8 months with 14 total posts.
Here are 3 examples of Bondisands's repeat influencer partnerships, with links to the sponsored content.
georgia.barratt x Bondisands
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] mist 💅🏼🏁🌞 @Superdrug #bondisands....](https://images.od.modash.io/5776465c5a0eca667abe5b5989874a19028f9be9)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] themselves 💅🏼 @Superdrug #bondisands....](https://images.od.modash.io/bd5390eca2a25d672b8d72b7046f61e920545e20)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] @Boots UK #rememberyourspf #bondisands....](https://images.od.modash.io/5f24dbdf3c2df0e2e0d6b32e5f323ca3f2193d9a)
snatchedbywill x Bondisands
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] at @Superdrug #fyp #bondisands....](https://images.od.modash.io/c63956fc466a0e94f8b40ff8b876b9c52412fae4)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] UK #fyp #makeup #skincare #bondisandspartner....](https://images.od.modash.io/af1886454a6e3831e24fcfa8c308fc7d8f84a743)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] and mist!! @Superdrug #bondisands....](https://images.od.modash.io/1c75ac78ad8784cb7d22b6f672dd4e163000e583)
gaymanwithaspraytan x Bondisands
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] @Shoppers Drug Mart. #bondisands....](https://images.od.modash.io/976bd6e93ee655752b45c9b0e2ac0e85cae65bb0)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] now on @Amazon Canada! #bondisands....](https://images.od.modash.io/f6ffd03726acd50780b7a01830a40acb124724eb)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] Here We Glow event! #BondiSands....](https://images.od.modash.io/ff313eaa1b180ce10ecd4b6d846af2958a708ceb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bondisands had the most influencer activity. 33.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18.3%)
- Australia (10%)
- Germany (3.8%)
Bondisands's influencer activity by market
Here is another example of Bondisands collaborating with an influencer in United States.
miantwins x Bondisands
![TikTok post by @miantwins for Bondisands. Caption reads: [...] us glowing this whole weekend 🩵✨....](https://images.od.modash.io/559794589ba98fc50eb2cb58def6d6416b11f335)
Bondisands's influencer activity vs. related brands
Bondi Sands competes directly with Hawaiian Tropic and Sun Bum in sun care and beach-lifestyle beauty. Their influencer marketing overlaps heavily in summer seasonal pushes, vacation content, and SPF education.
Total influencer content
Bondisands vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bondisands leads with 1.9k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (937 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
By social platform
Bondisands vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bondisands leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bondisands at 1.2k, Hawaiian Tropic at 646, Sun Bum at 320 posts. Bondi Sands posted on TikTok more than three times as often as Sun Bum.
By geographical market
Bondisands vs. related brands influencer activity (by country)
Estimated sponsored posts in Bondisands's top markets
Sun Bum leads in United States with 636 posts (67.9%), while Bondisands has the highest estimated sponsored-post volume in United Kingdom (341 posts, 18.3%), Australia (186 posts, 10%), while Hawaiian Tropic leads in Italy with 100 posts (8.5%). Looking at United States specifically, the split is Sun Bum at 636 posts (67.9%), Bondisands at 624 posts (33.5%), Hawaiian Tropic at 360 posts (30.5%). Bondisands's strength in United Kingdom may indicate a home-market focus, while Hawaiian Tropic shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Hawaiian Tropic's Influencer Marketing Strategy
- Sun Bum's Influencer Marketing Strategy
- Prequel Skin's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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