Bondisands Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Bondisands over the last 12 months.
This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.
Influencer activity throughout the year
Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bondisands's influencer activity by month
Number of sponsored posts
Bondisands's influencer output appears relatively consistent throughout the year, averaging about 164 sponsored posts per month. July recorded the highest volume at 215 posts (31% above average), while February was the quietest at 109 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (62.1%)
- Instagram: 721 posts (36.4%)
- YouTube: 29 posts (1.5%)
Bondisands's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bondisands.
Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leahhalton x Bondisands
![Instagram post by @leahhalton for Bondisands. Caption reads: [...] So excited to be teaming up with @bondisands....](https://images.od.modash.io/8c158ed676a3fddb977f3b4c253ae19d7d7353cf)
Influencer bio
📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS
Collaboration metrics
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laurentiby x Bondisands
![TikTok post by @laurentiby for Bondisands. Caption reads: [...] dark foam and light/medium face drops....](https://images.od.modash.io/70fba22aff50a6f7f5e608e49f9d005ef42b87a3)
Influencer bio
🤎BUSINESS: taylor.pinkowski@thedigitalbrandarchitects.com 🤎NY
Collaboration metrics
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theglazedblonde x Bondisands
Influencer bio
WILLKOMMEN AUF MEINEM KANAL ♥ Hier findet ihr viele Beauty- und Wellness-Inhalte rund um Make-up, Interieur, Lifestyle, Mode und Gesundheit. Neue Uploads jeden Sonntag! Vielen Dank fürs Zusehen! IMPRESSUM https://www.theglazedblonde.com/impressum
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.8%
- Carousels: 4.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bondisands are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bondisands's influencers average views (TikTok)
Based on each influencer's average views per post
Bondisands's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
kristywebley x Bondisands
![TikTok post by @kristywebley for Bondisands. Caption reads: [...] tanning foam for the glow of all time....](https://images.od.modash.io/1ffae6f16ac06c3b994f813acfd1de45bb527ae2)
Influencer bio
Hair / Makeup / Fashion / Beauty / Skincare Put it awn x kristywebley@eminencemanagement.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
taycrums x Bondisands
![TikTok post by @taycrums for Bondisands. Caption reads: [...] @Bondi Sands @unwell 🥤☀️🇺🇸🩵🍕....](https://images.od.modash.io/986d9aad21ce577f7c9141ec1f872cc728816253)
Influencer bio
me 🤝 routines 🤝 food 🤝 books 🤝 pilaTAYs Galatians 6:8-9 💌 taycrumscollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bondisands's repeat partnerships
Out of 1.6k unique influencers in our dataset, 33 of them (2%) posted content for Bondisands in 3 or more separate calendar months. The most consistent partner is @georgia.barratt, who has collaborated across 7 months with 11 total posts.
Here are 3 examples of Bondisands's repeat influencer partnerships, with links to the sponsored content.
georgia.barratt x Bondisands
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] mist 💅🏼🏁🌞 @Superdrug #bondisands....](https://images.od.modash.io/5776465c5a0eca667abe5b5989874a19028f9be9)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] @Boots UK #rememberyourspf #bondisands....](https://images.od.modash.io/5f24dbdf3c2df0e2e0d6b32e5f323ca3f2193d9a)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] for your besties!!🥹🫶🏼 #bondisands....](https://images.od.modash.io/21e2678b4dd8d49a2266c943155df4dd8764b2f8)
snatchedbywill x Bondisands
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] at @Superdrug #fyp #bondisands....](https://images.od.modash.io/c63956fc466a0e94f8b40ff8b876b9c52412fae4)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] UK #fyp #makeup #skincare #bondisandspartner....](https://images.od.modash.io/af1886454a6e3831e24fcfa8c308fc7d8f84a743)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] and mist!! @Superdrug #bondisands....](https://images.od.modash.io/1c75ac78ad8784cb7d22b6f672dd4e163000e583)
gaymanwithaspraytan x Bondisands
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] now on @Amazon Canada! #bondisands....](https://images.od.modash.io/f6ffd03726acd50780b7a01830a40acb124724eb)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] to 30% off July 8th-11th! #bondisands....](https://images.od.modash.io/12b4fb906abc980a3e35e8c1954dc3552ffd14d3)
![TikTok post by @gaymanwithaspraytan for Bondisands. Caption reads: [...] @Bondi Sands products! #bondisands....](https://images.od.modash.io/f21022256ee932ed21280ecc5a69632fd8171767)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bondisands had the most influencer activity. 32.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18.4%)
- Australia (11.7%)
- Canada (4.5%)
Bondisands's influencer activity by market
Here is another example of Bondisands collaborating with an influencer in United States.
miantwins x Bondisands
![TikTok post by @miantwins for Bondisands. Caption reads: [...] us glowing this whole weekend 🩵✨....](https://images.od.modash.io/559794589ba98fc50eb2cb58def6d6416b11f335)
Bondisands's influencer activity vs. related brands
Bondi Sands competes in suncare and tanning with Hawaiian Tropic and Supergoop, sharing similar influencer narratives around SPF routines, beach travel, and glow/skin-finish results.
Total influencer content
Bondisands vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.1k sponsored posts, significantly outpacing Bondisands (2k posts) and Hawaiian Tropic (1.3k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. Supergoop has multiple times more total posts than Bondisands and Hawaiian Tropic.
By social platform
Bondisands vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 4.5k, Bondisands at 1.2k, Hawaiian Tropic at 739 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has multiple times more posts than Bondisands and Hawaiian Tropic.
By geographical market
Bondisands vs. related brands influencer activity (by country)
Estimated sponsored posts in Bondisands's top markets
Supergoop has the highest estimated sponsored-post volume in United States (3.5k posts, 58.1%), Brazil (330 posts, 5.4%), while Bondisands has the highest estimated sponsored-post volume in United Kingdom (365 posts, 18.4%), Australia (232 posts, 11.7%), while Hawaiian Tropic leads in Mexico with 76 posts (6%). Looking at United States specifically, the split is Supergoop at 3.5k posts (58.1%), Bondisands at 644 posts (32.5%), Hawaiian Tropic at 400 posts (31.5%). Bondisands's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Hawaiian Tropic's Influencer Marketing Strategy
- Supergoop's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- Jeffrey Campbell Shoes's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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