Bondisands Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Bondisands over the last 12 months.
This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.
Influencer activity throughout the year
Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bondisands's influencer activity by month
Number of sponsored posts
Bondisands's influencer output appears relatively consistent throughout the year, averaging about 164 sponsored posts per month. May recorded the highest volume at 214 posts (30% above average), while February was the quietest at 109 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (63%)
- Instagram: 704 posts (35.5%)
- YouTube: 28 posts (1.4%)
Bondisands's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bondisands.
Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leahhalton x Bondisands
![Instagram post by @leahhalton for Bondisands. Caption reads: [...] So excited to be teaming up with @bondisands....](https://images.od.modash.io/8c158ed676a3fddb977f3b4c253ae19d7d7353cf)
Influencer bio
LA🤍 📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS
Collaboration metrics
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laracallon x Bondisands
Influencer bio
Girl from Germany living her best life 🥥🥂✨ lara@mondsteinmedia.com
Collaboration metrics
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oliviajadebeauty x Bondisands
Influencer bio
I hope you enjoy xo, Olivia
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bondisands are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bondisands's influencers average views (TikTok)
Based on each influencer's average views per post
Bondisands's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
kristywebley x Bondisands
![TikTok post by @kristywebley for Bondisands. Caption reads: [...] tanning foam for the glow of all time....](https://images.od.modash.io/1ffae6f16ac06c3b994f813acfd1de45bb527ae2)
Influencer bio
Hair / Makeup / Fashion / Beauty / Skincare Put it awn x kristywebley@eminencemanagement.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.0k avg views/post):
rileyballantyne_ x Bondisands
![TikTok post by @rileyballantyne_ for Bondisands. Caption reads: [...] to your skin tone! @Undertow Media....](https://images.od.modash.io/723f58f90cfada1555da823c7f0fd88807e13cd3)
Influencer bio
NZ gal currently living in Croatia <3 IG: rileyballantyne_ 💌: rileyballantyne27@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bondisands's repeat partnerships
Out of 1.6k unique influencers in our dataset, 34 of them (2%) posted content for Bondisands in 3 or more separate calendar months. The most consistent partner is @georgia.barratt, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of Bondisands's repeat influencer partnerships, with links to the sponsored content.
georgia.barratt x Bondisands
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] @Boots UK #rememberyourspf #bondisands....](https://images.od.modash.io/5f24dbdf3c2df0e2e0d6b32e5f323ca3f2193d9a)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] @BST Hyde Park wa#bondisands....](https://images.od.modash.io/05f19d100ee8bc7ba2cf3933846c2de115a51a8c)
![TikTok post by @georgia.barratt for Bondisands. Caption reads: [...] for your besties!!🥹🫶🏼 #bondisands....](https://images.od.modash.io/21e2678b4dd8d49a2266c943155df4dd8764b2f8)
makeupizzyy x Bondisands
![Instagram post by @makeupizzyy for Bondisands. Caption reads: [...] by 🤍 - products used… • @bondisands spf....](https://images.od.modash.io/169221e1e5dda8677ed18dec31abcb6a5e8bcf1f)
![Instagram post by @makeupizzyy for Bondisands. Caption reads: [...] i used in this video.. • @bondisands face....](https://images.od.modash.io/cae0d1ca4b044b75c442ec924e6da6027dbe9d36)
snatchedbywill x Bondisands
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] at @Superdrug #fyp #bondisands....](https://images.od.modash.io/c63956fc466a0e94f8b40ff8b876b9c52412fae4)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] foam✨ #fyp #makeup #grwm #bondisandspartner....](https://images.od.modash.io/afa7009bb8f62965c5b59d499fd6f9cea8360ab9)
![TikTok post by @snatchedbywill for Bondisands. Caption reads: [...] and mist!! @Superdrug #bondisands....](https://images.od.modash.io/1c75ac78ad8784cb7d22b6f672dd4e163000e583)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bondisands had the most influencer activity. 32.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18%)
- Australia (8.7%)
- Germany (3.6%)
Bondisands's influencer activity by market
Here is another example of Bondisands collaborating with an influencer in United States.
laurentiby x Bondisands
![TikTok post by @laurentiby for Bondisands. Caption reads: [...] dark foam and light/medium face drops....](https://images.od.modash.io/70fba22aff50a6f7f5e608e49f9d005ef42b87a3)
Bondisands's influencer activity vs. related brands
Bondi Sands competes directly in sun care and tanning with Hawaiian Tropic and Sun Bum, sharing the same seasonal, beach-lifestyle influencer moments that drive discovery and trial.
Total influencer content
Bondisands vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bondisands leads with 2k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (886 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. Bondi Sands has nearly twice as many total posts as the next-highest brand.
By social platform
Bondisands vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bondisands leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Bondisands at 1.2k, Hawaiian Tropic at 644, Sun Bum at 244 posts. Sun Bum's activity is particularly concentrated on Instagram. On TikTok, Bondi Sands has roughly twice as many posts as Hawaiian Tropic and about five times as many as Sun Bum.
By geographical market
Bondisands vs. related brands influencer activity (by country)
Estimated sponsored posts in Bondisands's top markets
Bondisands has the highest estimated sponsored-post volume in United States (646 posts, 32.6%), United Kingdom (357 posts, 18%), Australia (172 posts, 8.7%), while Hawaiian Tropic leads in Germany with 76 posts (6.6%), while Sun Bum leads in Brazil with 46 posts (5.2%). Looking at United States specifically, the split is Bondisands at 646 posts (32.6%), Sun Bum at 590 posts (66.6%), Hawaiian Tropic at 346 posts (29.9%). Bondisands's strength in United States and United Kingdom may indicate a home-market focus, while Sun Bum shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Hawaiian Tropic's Influencer Marketing Strategy
- Sun Bum's Influencer Marketing Strategy
- Prequel Skin's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- iMethodBeauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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