Bondisands Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Bondisands over the last 12 months.

This report breaks down where & how Bondisands invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bondisands, see here: Bondisands influencers.

Influencer activity throughout the year

Bondisands's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bondisands's influencer output appears relatively consistent throughout the year, averaging about 163 sponsored posts per month. June recorded the highest volume at 219 posts (34% above average), while September was the quietest at 75 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bondisands's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (61.3%)
• Instagram: 734 posts (37.1%)
• YouTube: 31 posts (1.6%)

TikTok influencer marketing is a clear focus for Bondisands.

Here are 3 examples of Bondisands's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

leahhalton x Bondisands

leahhalton

@leahhalton

09 Jan, 26

5M

83.1K

[...] So excited to be teaming up with @bondisands on this big giveaway 🤍 One of you [...]

Influencer bio

LA🤍 📬 Suite 23168, 837 BOURKE STREET, Docklands, VIC 3008, AUS

Collaboration metrics

Post views5.0M

Post EMV $158.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

laurentiby x Bondisands

laurentiby

@laurentiby

11 Apr, 26

8.9M

32.5K

[...] dark foam and light/medium face drops #bondisandspartner

Influencer bio

🤎BUSINESS: taylor.pinkowski@thedigitalbrandarchitects.com 🤎NY

Collaboration metrics

Post views8.9M

Post EMV $179.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

oliviajadebeauty x Bondisands

oliviajadebeauty

@oliviajadebeauty

09 Jun, 26

219.1K

4.9K

using my Bondi Sands available for purchase @amazon here : body: face: thank you Bondi Sands for sponsoring a portion of this vlog! some items in video: walking pad: my go to sunglasses: black round sunglasses: packing segment / what I wore in Paris: black mini shorts: red tank: yellow halter top: gap black sandal wedge: other black sandal ( higher) wedges (wore these the entire trip) sparkly dress in packing segment: repetto shoes dupe: Buci dress: buci dress similar option id wear: buci dress dupe: all of my LINKS: shop my : thank you so much for watching xx follow me on instagram: oliviajade add me on snapchat: oliviajade3 tiktok: oliviajadeg

Influencer bio

I hope you enjoy xo, Olivia

Collaboration metrics

Post views219.1k

Post EMV $7.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Bondisands's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):

babytunechii x Bondisands

babytunechii

@babytunechii

18 May, 26

3.9M

14.2K

[...] with @Bondi Sands Dark Foam & Drops #bondisandspartner

Influencer bio

Super cool and very fun awesome girl 🎪 maya@rangemp.com

Collaboration metrics

Post views3.9M

Post EMV $78.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (5.5k avg views/post):

oliviasullivan4 x Bondisands

oliviasullivan4

@oliviasullivan4

30 Oct, 25

5.2K

185

#giftedbybondisands self tan & reset to start the day 🫶 [...]

Influencer bio

CLT, NC @1UpNutrition Code LIVV20 💌: sullivanolivia77@gmail.com LINKS + 1:1 coaching ↓ ↓

Collaboration metrics

Post views5.2k

Post EMV $114

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bondisands's repeat partnerships

georgia.barratt x Bondisands

georgia.barratt

@georgia.barratt

28 Aug, 26

104.2K

3.1K

[...] 🤍 @LOOKFANTASTIC #bondisands

georgia.barratt

@georgia.barratt

13 Jul, 26

21.8K

1.1K

[...] @BST Hyde Park wa#bondisands #bondisandspartner

georgia.barratt

@georgia.barratt

06 Oct, 25

15.9K

772

[...] for your besties!!🥹🫶🏼 #bondisands #bondisandspartner ad

gaymanwithaspraytan x Bondisands

gaymanwithaspraytan

@gaymanwithaspraytan

18 Jun, 26

218K

564

[...] too late! Up to 20% off @bondisands during @amazon Prime Day [...]

gaymanwithaspraytan

@gaymanwithaspraytan

03 Aug, 26

12.6K

277

[...] good as your tan! Wearing @BondiSands Dark Foam #bondisands [...]

gaymanwithaspraytan

@gaymanwithaspraytan

07 May, 26

12.1K

219

[...] up and CVS has me covered! @BondiSands Dark Self Tanning Foam = [...]

lizzie.mcclainn x Bondisands

lizzie.mcclainn

@lizzie.mcclainn

15 Jan, 26

7.8K

82

[...] @Bondi Sands @Ulta Beauty #bondisands #selftanner

lizzie.mcclainn

@lizzie.mcclainn

07 Oct, 25

1.6K

62

[...] fade. @Bondi Sands @target #bondisands #FakeTan #GlowUp #SelfTanner [...]

lizzie.mcclainn

@lizzie.mcclainn

07 Oct, 25

1.3K

60

[...] @Bondi Sands @Ulta Beauty #bondisandsultraexpress [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (17.8%)
• Australia (10.8%)
• Germany (3.6%)

Here is another example of Bondisands collaborating with an influencer in United States.

miantwins x Bondisands

miantwins

@miantwins

13 Apr, 26

5M

9.2K

[...] us glowing this whole weekend 🩵✨ #bondisandspartner #bondisands

Bondisands's influencer activity vs. related brands

Bondi Sands competes directly with Hawaiian Tropic for sun-care and tanning audiences and with Supergoop for premium SPF-conscious shoppers, all driven by seasonal creator routines and beach-focused content.

Total influencer content

Supergoop leads with 4.6K sponsored posts, significantly outpacing Bondisands (2K posts) and Hawaiian Tropic (1.2K posts). Across all three brands, the average volume is 2.6K posts, indicating mature, scaled influencer programs. Supergoop has more than twice as many total posts as Bondisands and Hawaiian Tropic.

By social platform

Bondisands leads on Instagram, while Supergoop has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Supergoop at 3.9K, Bondisands at 1.2K, Hawaiian Tropic at 642 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has more than three times as many posts as Bondisands and more than six times as many as Hawaiian Tropic.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (2.9K posts, 62.8%), Canada (215 posts, 4.7%), suggesting a North America focus, while Bondisands has the highest estimated sponsored-post volume in United Kingdom (352 posts, 17.8%), Australia (214 posts, 10.8%), while Hawaiian Tropic leads in Mexico with 85 posts (7%). Looking at United States specifically, the split is Supergoop at 2.9K posts (62.8%), Bondisands at 678 posts (34.3%), Hawaiian Tropic at 396 posts (32.7%). Bondisands's strength in United Kingdom may indicate a home-market focus, while Supergoop shows broader regional investment.