Sun Bum Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 937 pieces of influencer content sponsored by Sun Bum over the last 12 months.
This report breaks down where & how Sun Bum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sun Bum, see here: Sun Bum influencers.
Influencer activity throughout the year
Sun Bum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sun Bum's influencer activity by month
Number of sponsored posts
Sun Bum's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 152 posts (95% above the 78 monthly average), while March was the quietest at 3 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sun Bum's sponsored influencer collaborations break down by social platform:
- Instagram: 617 posts (65.8%)
- TikTok: 320 posts (34.2%)
Sun Bum's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Sun Bum.
Here are 2 examples of Sun Bum's recent sponsored collaborations (one each for Instagram, TikTok).
costcohotfinds x Sun Bum
Influencer bio
Not Affiliated with Costco! 👱🏼♀️Your Costco support group! Mom👩👦and Costco Addict 💌 costcohotfinds@gmail.com @jayneknox Follow me there too!
Collaboration metrics
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meetcutesnyc x Sun Bum
![TikTok post by @meetcutesnyc for Sun Bum. Caption reads: [...] that grew over time. we teamed up with @Sun....](https://images.od.modash.io/b5ae3d3ba13debcf7a38831c5ca7f646741a16de)
Influencer bio
One meet-cute at a time 🗽 📧: hello@meetcutesnyc.com Our book is out now!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 62.6%
- Posts: 37.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Sun Bum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sun Bum's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.6% of partnerships featuring creators averaging 10K-50K views, Sun Bum's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (175.8k avg views/post, 20.4k followers):
avajules_ x Sun Bum
Influencer bio
ava@select.co ❀ Do something nice for yourself today!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.7k avg views/post, 179.0k followers):
glowbyramon x Sun Bum
![Instagram post by @glowbyramon for Sun Bum. Caption reads: [...] SPF at the drugstore brought to you by....](https://images.od.modash.io/f2fcf39194fd6f8dc2443b7e5104a8eb98e9f540)
Influencer bio
Cosmetic Chemist/Product Dev/SPF Science 🏳️🌈🇵🇷📍NYC 📧GlowbyRamon@Talentiish.com @talentiishmgmt @gershdigital Sephora Squad Alum NPD @madeforhue
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sun Bum's repeat partnerships
Out of 661 unique influencers in our dataset, 6 of them (1%) posted content for Sun Bum in 3 or more separate calendar months. The most consistent partner is @snapperrockssc, who has collaborated across 11 months with 28 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sun Bum had the most influencer activity. 67.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.4%)
- Australia (4.4%)
- Brazil (4%)
Sun Bum's influencer activity by market
Here is another example of Sun Bum collaborating with an influencer in United States.
bretmanrock x Sun Bum
![Instagram post by @bretmanrock for Sun Bum. Caption reads: [...] up ☀️ Bums out 🍑 is my life moto 🤭✨....](https://images.od.modash.io/f96bbf3fd9be85fab4fb31ee8e9f31580d552193)
Sun Bum's influencer activity vs. related brands
Sun Bum competes in sun care where seasonal content, beach lifestyle, and SPF education drive demand. Supergoop and Hawaiian Tropic target similar consumers and are frequent peers in influencer SPF routines, travel kits, and summer campaigns.
Total influencer content
Sun Bum vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.8k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (937 posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Sun Bum and Hawaiian Tropic.
By social platform
Sun Bum vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 5.1k, Hawaiian Tropic at 646, Sun Bum at 320 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has several times more posts than Sun Bum and Hawaiian Tropic.
By geographical market
Sun Bum vs. related brands influencer activity (by country)
Estimated sponsored posts in Sun Bum's top markets
Supergoop has the highest estimated sponsored-post volume in United States (4k posts, 58.4%), United Kingdom (409 posts, 6%), Canada (314 posts, 4.6%), suggesting a North America focus, while Hawaiian Tropic leads in Italy with 100 posts (8.5%), while Sun Bum leads in Australia with 41 posts (4.4%). Looking at United States specifically, the split is Supergoop at 4k posts (58.4%), Sun Bum at 636 posts (67.9%), Hawaiian Tropic at 360 posts (30.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Supergoop's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- PatPat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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