Sun Bum Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 850 pieces of influencer content sponsored by Sun Bum over the last 12 months.
This report breaks down where & how Sun Bum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sun Bum, see here: Sun Bum influencers.
Influencer activity throughout the year
Sun Bum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sun Bum's influencer activity by month
Number of sponsored posts
Sun Bum's sponsored post volume peaks in June with 120 posts, 69% higher than the monthly average of 71. November recorded the lowest activity at 35 posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sun Bum's sponsored influencer collaborations break down by social platform:
- Instagram: 576 posts (67.8%)
- TikTok: 274 posts (32.2%)
Sun Bum's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Sun Bum.
Here are 2 examples of Sun Bum's recent sponsored collaborations (one each for Instagram, TikTok).
thesavbananas x Sun Bum
![Instagram post by @thesavbananas for Sun Bum. Caption reads: [...] in a banana costume with our friends at....](https://images.od.modash.io/63326eaef0a4b9226988426d2a77fd069a484c40)
Influencer bio
We Make Baseball Fun. Fans First. Entertain Always.
Collaboration metrics
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meetcutesnyc x Sun Bum
![TikTok post by @meetcutesnyc for Sun Bum. Caption reads: [...] that grew over time. we teamed up with @Sun....](https://images.od.modash.io/b5ae3d3ba13debcf7a38831c5ca7f646741a16de)
Influencer bio
One meet-cute at a time 🗽 📧: hello@meetcutesnyc.com Our book is out now!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 62.8%
- Posts: 37.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Sun Bum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sun Bum's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.9% of partnerships featuring creators averaging 10K-50K views, Sun Bum's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (63.0k avg views/post):
rissmoore10 x Sun Bum
![Instagram post by @rissmoore10 for Sun Bum. Caption reads: [...] Summer Rewind Challenge presented by @sunbum....](https://images.od.modash.io/2dca49dfd513dd7f3181e685ba39cc60603d9dc7)
Influencer bio
5X World Surfing Champion 🏆 Olympic Gold Medalist🥇 @moorealoha ❤️ @redbull @hurley
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.1k avg views/post):
snapperrockssc x Sun Bum
![Instagram post by @snapperrockssc for Sun Bum. Caption reads: [...] @sophiecarter_exclusiveproperty @sunbum....](https://images.od.modash.io/f1210c723056ca05033cee723ef083531f5bdc0d)
Influencer bio
S.R.S.C Inc Results🏆 2x ABB 2x USHER CUP 2x Quiksilver Surf League 3x Australian SurfTag 12x Kirra Teams Challenge 23x Straddie Assault
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sun Bum's repeat partnerships
Out of 600 unique influencers in our dataset, 5 of them (1%) posted content for Sun Bum in 3 or more separate calendar months. The most consistent partner is @snapperrockssc, who has collaborated across 11 months with 29 total posts.
Here are 1 examples of Sun Bum's repeat influencer partnerships, with links to the sponsored content.
snapperrockssc x Sun Bum
![Instagram post by @snapperrockssc for Sun Bum. Caption reads: [...] back at Snapper Rocks for the @SUNBUM....](https://images.od.modash.io/88d58b17a07427cd7958e13c7702c16c2978a7ea)
![Instagram post by @snapperrockssc for Sun Bum. Caption reads: [...] @sunbum @yeti_au @yeti @leemillergroup [...].](https://images.od.modash.io/f86490b73233872e1dae3a1bf29518886bdb7229)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sun Bum had the most influencer activity. 66.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.6%)
- Brazil (5.2%)
- Australia (5.1%)
Sun Bum's influencer activity by market
Here is another example of Sun Bum collaborating with an influencer in United States.
bretmanrock x Sun Bum
![Instagram post by @bretmanrock for Sun Bum. Caption reads: [...] up ☀️ Bums out 🍑 is my life moto 🤭✨....](https://images.od.modash.io/f96bbf3fd9be85fab4fb31ee8e9f31580d552193)
Sun Bum's influencer activity vs. related brands
Sun Bum competes with Supergoop and Hawaiian Tropic in sun care, sharing the same beach-and-outdoor audience and a creator playbook built on routine reminders, reapplication tips, and summer travel content.
Total influencer content
Sun Bum vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Supergoop leads with 6.6k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (850 posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Sun Bum and Hawaiian Tropic.
By social platform
Sun Bum vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Supergoop leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Supergoop at 5k, Hawaiian Tropic at 646, Sun Bum at 274 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop has several times more posts than Sun Bum and Hawaiian Tropic.
By geographical market
Sun Bum vs. related brands influencer activity (by country)
Estimated sponsored posts in Sun Bum's top markets
Supergoop has the highest estimated sponsored-post volume in United States (3.5k posts, 54.1%), United Kingdom (419 posts, 6.4%), India (354 posts, 5.4%), while Hawaiian Tropic leads in Italy with 100 posts (8.5%), while Sun Bum leads in Brazil with 44 posts (5.2%). Looking at United States specifically, the split is Supergoop at 3.5k posts (54.1%), Sun Bum at 564 posts (66.3%), Hawaiian Tropic at 360 posts (30.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Supergoop's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- BUXOM Cosmetics's Influencer Marketing Strategy
- Danessa Myricks Beauty's Influencer Marketing Strategy
- Divoom's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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