Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Sun Bum Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 165 sponsored posts from Sun Bum across TikTok, Instagram and YouTube over the last 12 months.
See where Sun Bum invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, March was 74.5% more active in terms of posting frequency.
Social platforms breakdown
Where Sun Bum's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Sun Bum's accounts
TikTok92
Instagram72
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
29.1%
Instagram · Feed Posts
14.5%
TikTok · Posts
55.7%
YouTube · Long-form
0.6%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
29.1%
Instagram · Feed Posts
14.5%
TikTok · Posts
55.7%
YouTube · Long-form
0.6%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Sun Bum's sponsored posts perform
Reach and engagement across all 165 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
34.8K
Average views per post
1.9K
Median views per post
4.7M
Total views
$146K
Estimated media value
5.2%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@alexabrutusView on Instagram ↗
these @sunbum SPF lip tints have become a staple in my [...]
531.1K Post views
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@meetcutesnycView on TikTok ↗
[...] of magic, year after year. Thanks to @Sun Bum for being a part of this one 💛 [...]
375.7K Post views
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@cnnunderscoredView on TikTok ↗
[...] you covered for longer. After 2 hours, @Sun Bum came out on top! 🏆 #sunscreen #spf [...]
374.7K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Sun Bum works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Sun Bum's influencers by average views per post
Share of the 123 creators in this dataset
<1K
43.1%
1K-5K
18.7%
5K-10K
7.3%
10K-50K
14.6%
50K-100K
3.3%
100K-500K
12.2%
500K+
0.8%
Top influencers Sun Bum works with
Sun Bum's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@alexabrutusInstagram1531.1K
2
@meetcutesnycTikTok2526.4K
3
@cnnunderscoredTikTok1374.7K
4
@michelleinfusinoInstagram1263K
5
@joandkempInstagram1240.2K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Sun Bum works with creators once, or builds an ongoing roster.
Repeat creators make up 4.7% of Sun Bum's creator network and generate 18.8% of total reach.
Repeat creators make up 4.7% of Sun Bum's creator network and generate 18.8% of total reach.
Creators Sun Bum works with repeatedly
@snapperrocksscView on Instagram ↗
[...] @sophiecarter_exclusiveproperty @sunbum @leemillergroup @yeti_au THE ROMANO [...]
8.4K Post views
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@aubrey.schoenekaseView on Instagram ↗
[...] ☀️ also on repeat (as in 10x a day), @sunbum! a staple in our house always, but even [...]
53.7K Post views
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@gracetaylorr19View on Instagram ↗
glowing for a good sea day!🧴🌊☀️🛳️ @sunbum #ad #sponsored #SunBumPartner
12.7K Post views
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Sun Bum's most loyal creators
@snapperrockssc
Months active3
Posts5
Total engagement665
@meetcutesnyc
Months active2
Posts2
Total engagement62.5K
@salomeandreaa
Months active2
Posts2
Total engagement14.9K
Geographical breakdown
The markets where Sun Bum's sponsored creators are based. 96.7% of sponsored posts came from creators based in 5 markets. United States and Australia lead at 76.7% and 11.7%, with the remaining 3.3% spread across a wider range of countries.
Sponsored posts by creator location
Top 7 markets
United States
76.7%
Australia
11.7%
United Kingdom
3.3%
Canada
3.3%
Sweden
1.7%
Spain
1.7%
Germany
1.7%
Sun Bum vs. related brands
How Sun Bum's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Sun Bum vs. related brands
2.9K posts
394 posts
165 posts
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