Sun Bum Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 144 pieces of influencer content sponsored by Sun Bum over the last 12 months.
This report breaks down where & how Sun Bum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sun Bum, see here: Sun Bum influencers.
Influencer activity throughout the year
Sun Bum's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Sun Bum's influencer activity by month
Number of sponsored posts
Sun Bum's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 24 posts (100% above the 12 monthly average), while January was the quietest at 2 posts.
Sun Bum's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 1.7M, while November recorded the least at 833. Across all tracked posts in the 12-month window, average views per post were 43.4k. Interestingly, the highest-view month (April) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @nicolelaeno, generated 778.6k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sun Bum's sponsored influencer collaborations break down by social platform:
- Instagram: 87 posts (60.4%)
- TikTok: 57 posts (39.6%)
Sun Bum's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Sun Bum.
Here are 2 examples of Sun Bum's recent sponsored collaborations (one each for Instagram, TikTok).
nicolelaeno x Sun Bum
Influencer bio
20 | Dancer & YouTuber | @thelaenofamily 💌: nicolelaenoteam@gmail.com stay positive⋆˚🎀˚⋆
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
meetcutesnyc x Sun Bum
![TikTok post by @meetcutesnyc for Sun Bum. Caption reads: [...] that grew over time. we teamed up with @Sun....](https://images.od.modash.io/b5ae3d3ba13debcf7a38831c5ca7f646741a16de)
Influencer bio
One meet-cute at a time 🗽 📧: hello@meetcutesnyc.com Our book is out now!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.6%
- Posts: 41.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Sun Bum are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sun Bum's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.6% of partnerships featuring creators averaging 100K-500K views, Sun Bum's strategy suggests a reach-oriented approach with established creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (277.6k avg views/post, 3.4k followers):
stab x Sun Bum
Influencer bio
We like to surf.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.4k avg views/post, 121.1k followers):
braxtonmarvell x Sun Bum
![Instagram post by @braxtonmarvell for Sun Bum. Caption reads: [...] Don’t play with the sun! I grab all my Sun....](https://images.od.modash.io/98390d7ae5719aa7b968d618e7e8d36feff06210)
Influencer bio
San Antonio, TX📍 Lifestyle | Fitness | Wellness BraxtonMarvell.Creator@gmail.com Powered by @gymshark | Braxton10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Geographical breakdown
In our dataset, United States is where Sun Bum had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (5.4%)
- United Kingdom (5.3%)
- Brazil (4.8%)
Sun Bum's influencer activity by market
Here is another example of Sun Bum collaborating with an influencer in United States.
thesavbananas x Sun Bum
![Instagram post by @thesavbananas for Sun Bum. Caption reads: [...] in a banana costume with our friends at....](https://images.od.modash.io/63326eaef0a4b9226988426d2a77fd069a484c40)
Sun Bum's influencer activity vs. related brands
Sun Bum competes with Supergoop and Naked Sundays for sun care customers looking for wearable SPF across beach and everyday use cases. These brands share similar influencer content formats like reapplication tips, texture tests, and summer travel packing.
Total influencer content
Sun Bum vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NAKED SUNDAYS leads with 2k sponsored posts, notably outpacing Supergoop (1.6k posts) and Sun Bum (144 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. Supergoop and NAKED SUNDAYS have more than 10 times as many total posts as Sun Bum.
By social platform
Sun Bum vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NAKED SUNDAYS leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NAKED SUNDAYS at 1.6k, Supergoop at 1.3k, Sun Bum at 57 posts. Supergoop's activity is particularly concentrated on TikTok. On TikTok, Supergoop and NAKED SUNDAYS have more than 20 times as many posts as Sun Bum.
By geographical market
Sun Bum vs. related brands influencer activity (by country)
Estimated sponsored posts in Sun Bum's top markets
NAKED SUNDAYS has the highest estimated sponsored-post volume in United States (1k posts, 53%), United Kingdom (231 posts, 11.8%), Australia (178 posts, 9.1%), while Supergoop leads in Thailand with 78 posts (4.9%). Looking at United States specifically, the split is NAKED SUNDAYS at 1k posts (53%), Supergoop at 905 posts (56.5%), Sun Bum at 96 posts (66.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.