Sun Bum Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 891 pieces of influencer content sponsored by Sun Bum over the last 12 months.

This report breaks down where & how Sun Bum invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sun Bum, see here: Sun Bum influencers.

Influencer activity throughout the year

Sun Bum's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sun Bum's influencer activity appears to have tapered over the year, from 43 posts in January down to 46 in December. April was the busiest month at 120 posts, 62% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sun Bum's sponsored influencer collaborations break down by social platform:

• Instagram: 647 posts (72.6%)
• TikTok: 242 posts (27.2%)
• YouTube: 2 posts (0.2%)

Instagram influencer marketing is a clear focus for Sun Bum.

Here are 2 examples of Sun Bum's recent sponsored collaborations (one each for Instagram, TikTok).

rrayyme x Sun Bum

rrayyme

@rrayyme

23 Apr, 26

1M

44.8k

[...] part of this process ! but first I put @sunbum sunscreen on both of us! It lives in the [...]

Influencer bio

Wellness | Easy Recipes | Lifestyle 💌 remi@thedigitaldept.com Fitness @clubhomebodies Ranch wife @pontious_ranches Podcast @momfriendspod

Collaboration metrics

Post views1.0M

Post EMV $35.6k

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meetcutesnyc x Sun Bum

meetcutesnyc

@meetcutesnyc

21 Apr, 26

375.7k

45.4k

[...] of magic, year after year. Thanks to @Sun Bum for being a part of this one 💛 [...]

Influencer bio

One meet-cute at a time 🗽 📧: hello@meetcutesnyc.com Our book is out now!

Collaboration metrics

Post views375.7k

Post EMV $9.8k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 42.3% of partnerships featuring creators averaging 10K-50K views, Sun Bum's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (223.3k avg views/post):

the.dailyrule x Sun Bum

the.dailyrule

@the.dailyrule

06 Feb, 26

143.1k

3.5k

[...] outside but please don’t forget your @sunbum sunscreen! #sunbumpartner #dayinthelife [...]

Influencer bio

Certified Holistic Health Coach & Pilates Instructor Morning Routines | Finding Balance | Workouts 🤍 💌 emilyrule@rangemp.com

Collaboration metrics

Post views143.1k

Post EMV $4.6k

More influencer data

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And here is another example with a smaller creator on Instagram (3.9k avg views/post):

tyazebrowski x Sun Bum

tyazebrowski

@tyazebrowski

06 Oct, 25

3.8k

Obrigada ❤️ What a week in Portugal. This victory means so much to me , it’s a piece of a dream coming true! Sharing this win with my family and the best team @kaulivaast, @joanduru, @upendi_wellness made it even more special. Behind this moment, there’s a long road made of sacrifice, doubts, grief, and injuries… But I’ve always had an amazing team in my corner . Believing, supporting, and lifting me up when I needed it most. It’s a reminder that every step builds the wings we need to rise. Let’s keep dreaming… towards the Dream Tour 😍🌊✨ Thank you so much for all the love and support, it truly means the world to me 🤍 A special thank you to @tomassfernandess and @joanduru for the incredible coaching all week 🙏 And to @thomasmaallem, @surfcoaching.fr, @gwen.bzz, @anapedrazafascia for taking care of me so I could be ready to give my best. Finally, a huge thank you to my sponsors ( @yann_martin_ ….) without you, I wouldn’t be able to travel the world and chase my dream 🌍💙

Influencer bio

💦Salt water running through my veins💦 🥇Youngest ever to qualify for the CT 🥇CS 26, European Champ, Ericeira pro … 🥈US OPEN& ISA World junior 14 YO

Collaboration metrics

Post likes3.8k

Post EMV $379

More influencer data

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Sun Bum's repeat partnerships

snapperrockssc x Sun Bum

snapperrockssc

@snapperrockssc

06 Mar, 26

8.4k

162

[...] @sunbum @leemillergroup @yeti_au THE [...]

snapperrockssc

@snapperrockssc

16 Sep, 25

129

[...] @sunbum @yeti_au @yeti @leemillergroup [...]

snapperrockssc

@snapperrockssc

06 Mar, 26

120

[...] @sunbum @leemillergroup @yeti_au THE [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.2%)
• Brazil (4.7%)
• Australia (4.6%)

Here is another example of Sun Bum collaborating with an influencer in United States.

alexabrutus x Sun Bum

alexabrutus

@alexabrutus

13 Mar, 26

531.1k

379

these @sunbum SPF lip tints have become a staple in my [...]

Sun Bum's influencer activity vs. related brands

Sun Bum, Supergoop, and Hawaiian Tropic all compete in sun care with lifestyle-led branding and strong beach/outdoor associations. Influencer content around SPF routines, reapplication, and vacation packing makes these especially comparable.

Total influencer content

Supergoop leads with 5k sponsored posts, significantly outpacing Hawaiian Tropic (1.2k posts) and Sun Bum (891 posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. Supergoop has several times more total posts than Sun Bum and Hawaiian Tropic.

By social platform

Sun Bum leads on Instagram, while Supergoop has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Supergoop at 4.3k, Hawaiian Tropic at 672, Sun Bum at 242 posts. Sun Bum's activity is particularly concentrated on Instagram. On TikTok, Supergoop has many times more posts than Sun Bum and Hawaiian Tropic.

By geographical market

Supergoop has the highest estimated sponsored-post volume in United States (3.4k posts, 69.2%), Canada (358 posts, 7.2%), United Kingdom (319 posts, 6.4%), suggesting a North America focus, while Hawaiian Tropic leads in Mexico with 75 posts (6.4%), while Sun Bum leads in Brazil with 42 posts (4.7%). Looking at United States specifically, the split is Supergoop at 3.4k posts (69.2%), Sun Bum at 608 posts (68.2%), Hawaiian Tropic at 397 posts (33.7%).