Snif Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.8k pieces of influencer content sponsored by Snif over the last 12 months.

This report breaks down where & how Snif invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Snif, see here: Snif influencers.

Influencer activity throughout the year

Snif's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Snif's influencer output appears relatively consistent throughout the year, averaging about 487 sponsored posts per month. April recorded the highest volume at 658 posts (35% above average), while September was the quietest at 323 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Snif's sponsored influencer collaborations break down by social platform:

• TikTok: 5.6k posts (95.4%)
• YouTube: 270 posts (4.6%)

TikTok influencer marketing is a clear focus for Snif.

Here are 2 examples of Snif's recent sponsored collaborations (one each for TikTok, YouTube).

emilynnmeyers x Snif

emilynnmeyers

@emilynnmeyers

04 Nov, 25

29.9M

57.2k

snif perfume gift sets this year omg 🎄✨ run to [...]

Influencer bio

AZ/LA🌴 ✨selfcare + beauty✨ 💌: emilymeyers@thesociablesociety.com

Collaboration metrics

Post views29.9M

Post EMV $600.9k

More influencer data

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LaurenMaeBeauty x Snif

LaurenMaeBeauty

@LaurenMaeBeauty

31 Mar, 26

44.8k

2.2k

[...] *BK Beauty Brushes (code LAURENMAE10) - *Snif (code LAUREN10) - *Twisted Lily (code [...]

Influencer bio

Beauty + Makeup + Lifestyle

Collaboration metrics

Post views44.8k

Post EMV $1.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.9% of partnerships featuring creators averaging <1K views, Snif's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (283.9k avg views/post):

sydneyslayyyz x Snif

sydneyslayyyz

@sydneyslayyyz

13 Mar, 26

253.6k

20.8k

@Snif X @Mikayla Nogueira Only Sunshine NYC [...]

Influencer bio

📍Philadelphia 💄Makeup Artist 💃🏻Fashion sydneysmgmt@gmail.com

Collaboration metrics

Post views253.6k

Post EMV $6.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

ultabeauty x Snif

ultabeauty

@ultabeauty

26 Mar, 26

1.7k

157

[...] ALMOST ALWAYS - only at Ulta! ✨@Snif Me - only at Ulta! #UltaBeauty [...]

Influencer bio

The possibilities are beautiful 💫 All things TikTok all in one place 😉 Shop 👇

Collaboration metrics

Post views1.7k

Post EMV $43

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Snif's repeat partnerships

chinadoll733 x Snif

chinadoll733

@chinadoll733

17 Dec, 25

117.9k

254

@Snif #roseera #snif #fragrancetok [...]

chinadoll733

@chinadoll733

14 Nov, 25

54.9k

216

@Snif up to 50%off now run don’t walk [...]

chinadoll733

@chinadoll733

28 Nov, 25

43.1k

110

[...] on a flash sale run don’t walk @Snif #snif #fragrancetok #roseera [...]

SharidaM x Snif

SharidaM

@SharidaM

07 Mar, 26

24.4k

1.3k

[...] Save10% using code: SHARIDAM ⚪️SNIF: SAVE 10% using code: SHARIDA10 [...]

SharidaM

@SharidaM

09 Oct, 25

14k

1.1k

[...] Save10% using code: SHARIDAM ⚪️SNIF: SAVE 10% using code: SHARIDA10 [...]

SharidaM

@SharidaM

23 Mar, 26

6.2k

560

[...] perfume releases! So many to sniff, but are they really worth it?! [...]

n.caila x Snif

n.caila

@n.caila

22 May, 26

3.3k

29

@Snif 🥥🌴👙☀️ #coconutperfume [...]

n.caila

@n.caila

24 Sep, 25

2.3k

26

Perfect for the holidays! @Snif #gourmand #snif [...]

n.caila

@n.caila

03 Oct, 25

2.2k

14

🎃🫚🥧 @Snif #snif #pumpkinscent [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6%)
• United Kingdom (5.6%)
• India (1.8%)

Here is another example of Snif collaborating with an influencer in United States.

donna.trana x Snif

donna.trana

@donna.trana

09 Oct, 25

7.6M

7.9k

[...] this your skin but better perfume: Me by @Snif available at Ulta beauty @Ulta Beauty [...]

Snif's influencer activity vs. related brands

Snif competes directly with NOYZ and Dossier in DTC-forward fragrance, where discovery is heavily driven by creator storytelling, sampling culture, and “scent review” content.

Total influencer content

Dossier leads with 21.9k sponsored posts, significantly outpacing Snif (5.8k posts) and NOYZ (529 posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Snif and NOYZ.

By social platform

Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Dossier at 7.2k, Snif at 0, NOYZ at 0 posts. Snif's activity is particularly concentrated on TikTok. On Instagram, Dossier is the only brand with a large post count, while Snif and NOYZ have none.

By geographical market

Dossier has the highest estimated sponsored-post volume in United States (9.5k posts, 43.4%), Mexico (3k posts, 13.9%), United Kingdom (1.8k posts, 8.4%), suggesting a North America focus, while Snif leads in Canada with 350 posts (6%). Looking at United States specifically, the split is Dossier at 9.5k posts (43.4%), Snif at 4.7k posts (81.1%), NOYZ at 385 posts (72.7%).