Snif Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by Snif over the last 12 months.
This report breaks down where & how Snif invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Snif, see here: Snif influencers.
Influencer activity throughout the year
Snif's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Snif's influencer activity by month
Number of sponsored posts
Snif's sponsored post volume appears to trend upward over the 12-month period, rising from 503 posts in January to 605 in December. The peak month, December, reached 605 posts, 65% higher than the monthly average of 367.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Snif's sponsored influencer collaborations break down by social platform:
- TikTok: 4.1k posts (92.9%)
- YouTube: 311 posts (7.1%)
Snif's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Snif.
Here are 2 examples of Snif's recent sponsored collaborations (one each for TikTok, YouTube).
emilynnmeyers x Snif
Influencer bio
AZ 🌴 ✨selfcare + beauty✨ 💌: emilymeyers@thesociablesociety.com ￬ my ig ￬
Collaboration metrics
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LaurenMaeBeauty x Snif
![YouTube post by @LaurenMaeBeauty for Snif. Caption reads: [...] *BK Beauty Brushes (code LAURENMAE10) -....](https://images.od.modash.io/49ee6e5794168e69a5ab31b4ca543c2c5a1a96d6)
Influencer bio
Beauty + Makeup + Lifestyle
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.7%
- Carousels: 6.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Snif are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Snif's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.8% of partnerships featuring creators averaging <1K views, Snif's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (236.0k avg views/post):
thetopnotes x Snif
![TikTok post by @thetopnotes for Snif. Caption reads: [...] my dream date, cute @noyzfragrance @Snif....](https://images.od.modash.io/2d76a18c4ae7e8a684805f4b9dc85e7ec539f895)
Influencer bio
smellies unite! your fairy perfume girlie 🧚🏻 2025 ulta beauty collective 💌 maria@clementinegroup.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
realmelindaupclose x Snif
![TikTok post by @realmelindaupclose for Snif. Caption reads: [...] me a little of lychee! I am in LOVE with....](https://images.od.modash.io/3301e062b808a3b3774baf7e9dba00833add0453)
Influencer bio
📍NY and YES, it's me! Beauty + BTS 💋 My Beauty Dreams: 1. brand trip✈️ 2. bedazzled products✨ 3. learn how to use eyeshadow👀 📧melinda@thearteagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Snif's repeat partnerships
Out of 1.9k unique influencers in our dataset, 178 of them (9%) posted content for Snif in 3 or more separate calendar months. The most consistent partner is @alyssaweihaus, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of Snif's repeat influencer partnerships, with links to the sponsored content.
alyssaweihaus x Snif
![TikTok post by @alyssaweihaus for Snif. Caption reads: omg snif just dropped a BODY CREAM in one [...].](https://images.od.modash.io/40c1ef5db8ed108e9473ebfe48a69b527829c937)
![TikTok post by @alyssaweihaus for Snif. Caption reads: [...] layer. Products mentioned: @Snif Heal The....](https://images.od.modash.io/84b5fc24009d40d286ade4643aadcb79edc3f335)
![TikTok post by @alyssaweihaus for Snif. Caption reads: [...] new Crumb Couture Almond by @Snif....](https://images.od.modash.io/6058431bd0f63980518eb06e4f7bf91932a6df68)
SharidaM x Snif
![YouTube post by @SharidaM for Snif. Caption reads: [...] Save10% using code: SHARIDAM ⚪️SNIF: SAVE....](https://images.od.modash.io/41cbc20b53a496880ed45219967d430c462d4b95)
![YouTube post by @SharidaM for Snif. Caption reads: [...] Save10% using code: SHARIDAM ⚪️SNIF: SAVE....](https://images.od.modash.io/d0ef544b18e735defbc777eda3ea165136d21dae)
![YouTube post by @SharidaM for Snif. Caption reads: [...] 🕯️CANDLES ........... SNIF X MORNINGS AT....](https://images.od.modash.io/b57021a1710bbc92ba1a60f642ccb4d287153050)
leanne.bretanha x Snif
![TikTok post by @leanne.bretanha for Snif. Caption reads: [...] ##perfumetok @Ulta Beauty @Snif @Ellis....](https://images.od.modash.io/a4b5c4390a11b3313800c97e0966567e050211ac)
![TikTok post by @leanne.bretanha for Snif. Caption reads: [...] wish list 🎁 @Ulta Beauty @Snif....](https://images.od.modash.io/81330c773b1d52a686cca4072a5cb4b423e5800c)
![TikTok post by @leanne.bretanha for Snif. Caption reads: [...] @Ulta Beauty @noyzfragrance @Snif @Lancôme....](https://images.od.modash.io/5b3a42a33b050fce4702d5398146f9baae0d8872)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Snif had the most influencer activity. 74.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.8%)
- United Kingdom (5.8%)
- Germany (3.8%)
Snif's influencer activity by market
Here is another example of Snif collaborating with an influencer in United States.
haileydrewpolk x Snif
![TikTok post by @haileydrewpolk for Snif. Caption reads: [...] gotta try crumb couture and the other @Snif....](https://images.od.modash.io/d7f85b2b430769b522208f44e9e46f8dd342e342)
Snif's influencer activity vs. related brands
Snif competes in modern, DTC fragrance with discovery sets and social-first storytelling. Dossier and Ellis Brooklyn target similar fragrance-curious consumers and are frequently compared via creator reviews and scent-profile content.
Total influencer content
Snif vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 25k sponsored posts, significantly outpacing Ellis Brooklyn (5.5k posts) and Snif (4.4k posts). Across all three brands, the average volume is 11.7k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Snif and Ellis Brooklyn.
By social platform
Snif vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 15k, Snif at 4.1k, Ellis Brooklyn at 3.6k posts. Snif's activity is particularly concentrated on TikTok. On Instagram and YouTube, Dossier has several times more posts than Snif and Ellis Brooklyn.
By geographical market
Snif vs. related brands influencer activity (by country)
Estimated sponsored posts in Snif's top markets
Dossier has the highest estimated sponsored-post volume in United States (10k posts, 41.2%), Mexico (4.3k posts, 17%), United Kingdom (1.7k posts, 6.9%), suggesting a North America focus, while Ellis Brooklyn leads in Canada with 305 posts (5.5%). Looking at United States specifically, the split is Dossier at 10k posts (41.2%), Ellis Brooklyn at 3.7k posts (66%), Snif at 3.3k posts (74.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dossier's Influencer Marketing Strategy
- Ellis Brooklyn's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- Vince Camuto's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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