Snif Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Snif over the last 12 months.
This report breaks down where & how Snif invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Snif, see here: Snif influencers.
Influencer activity throughout the year
Snif's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Snif's influencer activity by month
Number of sponsored posts
Snif's sponsored post volume appears to trend upward over the 12-month period, rising from 218 posts in January to 196 in December. The peak month, January, reached 218 posts, 95% higher than the monthly average of 112.
Snif's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 8.4M, while February recorded the least at 125k. Across all tracked posts in the 12-month window, average views per post were 13.1k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @haileydrewpolk, generated 8.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Snif's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (93.2%)
- Instagram: 81 posts (6%)
- YouTube: 10 posts (0.7%)
Snif's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Snif.
Here are 3 examples of Snif's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ultabeauty x Snif
Influencer bio
📸: Tag us in your pics & use #ultabeauty Shop now 👇
Collaboration metrics
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haileydrewpolk x Snif
![TikTok post by @haileydrewpolk for Snif. Caption reads: [...] gotta try crumb couture and the other @Snif....](https://images.od.modash.io/d7f85b2b430769b522208f44e9e46f8dd342e342)
Influencer bio
@Merlot Haus teamhaileypolk@smithsaint.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AngelicaNyqvist x Snif
![YouTube post by @AngelicaNyqvist for Snif. Caption reads: [...] soon
https://go.magik.ly/ml/3crme/
Snif....](https://images.od.modash.io/51d199df7f6fdcf8f26258ad3b96b6cd08800d20)
Influencer bio
Swede living in Austin Texas _______________________________________________________ ♡MY VLOG CHANNEL | https://bit.ly/3wafCEJ ♡INSTAGRAM | https://instagram.com/angeschka ♡TWITTER | https://twitter.com/Angeschka ♡TIKTOK | https://www.tiktok.com/@angeschka ♡My Teespring Store | https://teespring.com/stores/angelica-nyqvist-merch _______________________________________________________ ♡PR & Events: angelicanyqvist1@gmail.com ♡Brand Partnerships: Angelica@beelinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.9%
- Carousels: 1.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Snif are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Snif's influencers average views (TikTok)
Based on each influencer's average views per post
With 67.4% of partnerships featuring creators averaging <1K views, Snif's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (115.4k avg views/post):
urfairygodmoth x Snif
Influencer bio
my eyes r green i eat my veggies 🪲 urfairygodmothe@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
truly2mae x Snif
Influencer bio
📍Dallas | Self Care 🫧 💌 truly2mae@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Snif's repeat partnerships
Out of 828 unique influencers in our dataset, 49 of them (6%) posted content for Snif in 3 or more separate calendar months. The most consistent partner is @n.caila, who has collaborated across 6 months with 28 total posts.
Here are 3 examples of Snif's repeat influencer partnerships, with links to the sponsored content.
n.caila x Snif
![TikTok post by @n.caila for Snif. Caption reads: 🎃🫚🥧 @Snif #snif #pumpkinscent [...].](https://images.od.modash.io/371fbd154be0fe38520e8369ff2b7bf5d87fd442)
nixm19 x Snif
![TikTok post by @nixm19 for Snif. Caption reads: [...] season, this one is the one!!! @Snif....](https://images.od.modash.io/8e562fae565b2a1639443643868772c1e43e82df)
![TikTok post by @nixm19 for Snif. Caption reads: Snif Me is a shape whiting scent that [...].](https://images.od.modash.io/cfa7404660cb6e78121fcae4deecff51d79c5f12)
jazzyglowbeauty x Snif
![TikTok post by @jazzyglowbeauty for Snif. Caption reads: [...] + UNBOXING Rose Era by @Snif - a fruity....](https://images.od.modash.io/dfba7ac279e9ad1d04ec5f7d922af1def02558e0)
![TikTok post by @jazzyglowbeauty for Snif. Caption reads: [...] when I filmed this gem 🌹🥀 @Snif @Sarah ....](https://images.od.modash.io/6d1491e1489023948fbc228e7408210782c223c2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Snif had the most influencer activity. 78.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.2%)
- Canada (4.2%)
- Brazil (2.3%)
Snif's influencer activity by market
Here is another example of Snif collaborating with an influencer in United States.
iamtati.b x Snif
![TikTok post by @iamtati.b for Snif. Caption reads: [...] with their college glow up tour! from @Snif....](https://images.od.modash.io/f3f124a4b62edc30efdb9c84dc65aaafe6f1d29e)
Snif's influencer activity vs. related brands
Snif, Dossier, and Ellis Brooklyn compete in modern, social-first fragrance with discovery-oriented buying behaviors. These brands often rely on creator storytelling around scent profiles, layering, and “this smells like” comparisons.
Total influencer content
Snif vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 9.7k sponsored posts, significantly outpacing Ellis Brooklyn (1.4k posts) and Snif (1.3k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. Dossier has several times more total posts than Snif and Ellis Brooklyn.
By social platform
Snif vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 5.4k, Snif at 1.3k, Ellis Brooklyn at 902 posts. Snif's activity is particularly concentrated on TikTok. On Instagram and YouTube, Dossier has several times more posts than Snif and Ellis Brooklyn.
By geographical market
Snif vs. related brands influencer activity (by country)
Estimated sponsored posts in Snif's top markets
Dossier has the highest estimated sponsored-post volume in United States (4.1k posts, 42.4%), Mexico (1.4k posts, 14.7%), United Kingdom (735 posts, 7.6%), suggesting a North America focus, while Ellis Brooklyn leads in Canada with 63 posts (4.4%). Looking at United States specifically, the split is Dossier at 4.1k posts (42.4%), Snif at 1.1k posts (78.1%), Ellis Brooklyn at 968 posts (67.2%).
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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