Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Snif Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 4,774 sponsored posts from Snif across TikTok and YouTube over the last 12 months.
See where Snif invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, June was 47.8% more active in terms of posting frequency.
Social platforms breakdown
Where Snif's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Snif's accounts
TikTok4.7k
YouTube69
Content format by platform
Share of all sponsored posts.
TikTok · Posts
98.6%
YouTube · Shorts
0.7%
YouTube · Long-form
0.7%
Content format by platform
Share of all sponsored posts.
TikTok · Posts
98.6%
YouTube · Shorts
0.7%
YouTube · Long-form
0.7%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Snif's sponsored posts perform
Reach and engagement across all 4,774 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
13.3K
Average views per post
541
Median views per post
63.6M
Total views
$1.3M
Estimated media value
5.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@emilynnmeyersView on TikTok ↗
snif perfume gift sets this year omg 🎄✨ run to [...]
29.9M Post views
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@donna.tranaView on TikTok ↗
[...] this your skin but better perfume: Me by @Snif available at Ulta beauty @Ulta Beauty [...]
7.6M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@mikaylanogueiraView on TikTok ↗
@Snif ONLY SUNSHINE PARTY READY 🌊🍊🥭☀️ [...]
3.3M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Snif works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Snif's influencers by average views per post
Share of the 2,213 creators in this dataset
<1K
75.0%
1K-5K
18.5%
5K-10K
2.7%
10K-50K
2.2%
50K-100K
0.5%
100K-500K
0.8%
500K+
0.3%
Top influencers Snif works with
Snif's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@emilynnmeyersTikTok129.9M
2
@donna.tranaTikTok17.6M
3
@mikaylanogueiraTikTok35.2M
4
@badblauraTikTok12.2M
5
@robert_kelleyTikTok11.7M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Snif works with creators once, or builds an ongoing roster.
Repeat creators make up 24.9% of Snif's creator network and generate 12.6% of total reach. The charts below show how often those partnerships recur and how much of Snif's audience reach they account for.
Repeat creators make up 24.9% of Snif's creator network and generate 12.6% of total reach. The charts below show how often those partnerships recur and how much of Snif's audience reach they account for.
One-off vs. repeat creators
Share of 2,213 creators
Months active
Repeat creators only
2 months
64.2%
3 months
18.7%
4+ months
17.1%
Repeat partnerships at a glance
12.6%
of total reach comes from repeat creators
5
average posts per repeat creator
10 months
longest running partnership
Creators Snif works with repeatedly
@thelaineyblairView on TikTok ↗
[...] a laundry detergent and scent booster!! #snif #sniffragrances #crumbcouture [...]
280.6K Post views
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@jazzyglowbeautyView on TikTok ↗
Is this a new product category from @Snif?! It sure is! Snif now has Body Whips! [...]
854 Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@beautywithsavannahhhhhhView on TikTok ↗
[...] for a gasoline inspired fragernce 😊⛽️✨️ @Snif #snif #fyp
23.3K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Snif's most loyal creators
@thelaineyblair
Months active10
Posts64
Total engagement8.2K
@jazzyglowbeauty
Months active10
Posts42
Total engagement838
@beautywithsavannahhhhhh
Months active9
Posts35
Total engagement332
Geographical breakdown
The markets where Snif's sponsored creators are based. 100.0% of sponsored posts came from creators based in one market. United States leads at 100.0%.
Sponsored posts by creator location
Top 1 markets
United States
100.0%
Snif vs. related brands
How Snif's influencer activity compares with other fragrances brands.
Sponsored posts, last 12 months
Snif vs. related brands
16.9K posts
4.8K posts
3.1K posts
Frequently asked questions
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