We analyzed 5.5k pieces of influencer content sponsored by Ellis Brooklyn over the last 12 months.
This report breaks down where & how Ellis Brooklyn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ellis Brooklyn, see here: Ellis Brooklyn influencers.
Ellis Brooklyn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ellis Brooklyn's influencer output appears relatively consistent throughout the year, averaging about 457 sponsored posts per month. October recorded the highest volume at 557 posts (22% above average), while March was the quietest at 317 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ellis Brooklyn's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ellis Brooklyn.
Here are 3 examples of Ellis Brooklyn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
beauty & lifestyle 🫧💆🏼♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍east coast 🙂↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗
Collaboration metrics
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Influencer bio
Email: lena.thompson@thedigitalbrandarchitects.com Link for perfumes⬇️
Collaboration metrics
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Influencer bio
Let's talk about all things scent!!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Ellis Brooklyn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.1% of partnerships featuring creators averaging <1K views, Ellis Brooklyn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (781.3k avg views/post):
Influencer bio
💌kayleebrice@thesociablesociety.com ATL Co-host of @Your Püdcast 🎙️💞
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
sf bay area 🧚🏼♀️💘 everyday life & routines 📧: kaitlynedejer@yahoo.com
Collaboration metrics
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Out of 2.7k unique influencers in our dataset, 330 of them (12%) posted content for Ellis Brooklyn in 3 or more separate calendar months. The most consistent partner is @scent_seeker, who has collaborated across 9 months with 20 total posts.
Here are 3 examples of Ellis Brooklyn's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ellis Brooklyn had the most influencer activity. 66% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ellis Brooklyn collaborating with an influencer in United States.
Ellis Brooklyn competes in modern, niche-to-prestige fragrance, where Snif and The 7 Virtues appeal to similar discovery-led shoppers. All three rely on scent storytelling, layering content, and creator recommendations to drive trial.
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.5k sponsored posts, significantly outpacing Snif (1.3k posts) and The 7 Virtues (307 posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has more total posts than Snif and The 7 Virtues combined.
Sponsored posts by platform
Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.6k, Snif at 1.3k, The 7 Virtues at 101 posts. Snif's activity is particularly concentrated on TikTok. On Instagram and YouTube, Ellis Brooklyn has many more posts than Snif and The 7 Virtues, while on TikTok it has more posts than Snif and far more than The 7 Virtues.
Estimated sponsored posts in Ellis Brooklyn's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 66%), United Kingdom (466 posts, 8.4%), Canada (305 posts, 5.5%), suggesting a North America focus. Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (66%), Snif at 1.1k posts (78.1%), The 7 Virtues at 182 posts (59.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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