Ellis Brooklyn Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.0k pieces of influencer content sponsored by Ellis Brooklyn over the last 12 months.

This report breaks down where & how Ellis Brooklyn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ellis Brooklyn, see here: Ellis Brooklyn influencers.

Influencer activity throughout the year

Ellis Brooklyn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ellis Brooklyn's influencer output appears relatively consistent throughout the year, averaging about 498 sponsored posts per month. March recorded the highest volume at 624 posts (25% above average), while September was the quietest at 313 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ellis Brooklyn's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (61.8%)
• Instagram: 2.3k posts (37.3%)
• YouTube: 56 posts (0.9%)

TikTok influencer marketing is a clear focus for Ellis Brooklyn.

Here are 3 examples of Ellis Brooklyn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kayla.ryan1 x Ellis Brooklyn

kayla.ryan1

@kayla.ryan1

02 Oct, 25

5M

50.6K

[...] just do these 4 things! #makeupinspo @ellisbrooklyn @kyliecosmetics @morphe2 [...]

Influencer bio

beauty, fashion & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍miamiiii 🐠🍓⭐️ find everything in my ShopMy! ⬇️🔗

Collaboration metrics

Post views5.0M

Post EMV $155.8k

More influencer data

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samkelly322 x Ellis Brooklyn

samkelly322

@samkelly322

06 Feb, 26

3.8M

143.6K

Where are my banana girls???🍌 @Ellis Brooklyn #ellisbrooklynpartner #ellisbrooklyn

Influencer bio

Email: lena.thompson@thedigitalbrandarchitects.com @eliteelevensportingpartner Shop my closet⬇️

Collaboration metrics

Post views3.8M

Post EMV $83.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BrookeMonk-ii x Ellis Brooklyn

BrookeMonk-ii

@BrookeMonk-ii

15 May, 26

166.2K

6K

#ellisbrooklynpartner the kind of scents people hug [...]

Influencer bio

Brooke Monk Fans ❤️

Collaboration metrics

Post views166.2k

Post EMV $5.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.8% of partnerships featuring creators averaging <1K views, Ellis Brooklyn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (799.9k avg views/post):

faith.marie19 x Ellis Brooklyn

faith.marie19

@faith.marie19

04 Jul, 26

836.2K

34.6K

[...] @??? @Avatara Skin @iampresleefaith @Ellis Brooklyn @urban decay @BevFix @Kesley Jade [...]

Influencer bio

Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits

Collaboration metrics

Post views836.2k

Post EMV $18.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

calidoniomia x Ellis Brooklyn

calidoniomia

@calidoniomia

05 Dec, 25

11.8K

375

[...] Ta Beauty @Coco&Eve @Miu Miu @Ellis Brooklyn #hairtok #finaltouches [...]

Influencer bio

LOVING LIFE AND LIVING FOR THE MOST HIGH⭐️ @Oner Active @YoungLA for Her CODE MIACALI miacalidonio@dulcedo.com

Collaboration metrics

Post views11.8k

Post EMV $255

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ellis Brooklyn's repeat partnerships

coffee.and.concealers x Ellis Brooklyn

coffee.and.concealers

@coffee.and.concealers

31 May, 26

1.4K

[...] maui in a bottle *pr & @ellisbrooklyn guava granita *pr @phlur [...]

coffee.and.concealers

@coffee.and.concealers

29 Jun, 26

1.3K

[...] @loreworld lil softie *pr @ellisbrooklyn vanilla rice *pr @dedcool [...]

coffee.and.concealers

@coffee.and.concealers

12 Jul, 26

1.1K

[...] mochi banane *pr @ellisbrooklyn vanilla salt *pr [...]

scottmoxie x Ellis Brooklyn

scottmoxie

@scottmoxie

04 Mar, 26

10.2K

1.3K

[...] @Bath & Body Works @Ellis Brooklyn @eos Products @Phlur [...]

scottmoxie

@scottmoxie

05 Mar, 26

6.8K

432

[...] fragrance with my besties @Ellis Brooklyn @Phlur Fragrances @Kayali [...]

scottmoxie

@scottmoxie

20 Sep, 26

5.5K

1.1K

[...] Banana sunmilk lotion @Ellis Brooklyn @Athena Club [...]

glowdaily__ x Ellis Brooklyn

glowdaily__

@glowdaily__

16 Oct, 25

51.2K

5.6K

[...] Set just launched today! @ellisbrooklyn PR | GIFTED 🥥 BEACH CLUB [...]

glowdaily__

@glowdaily__

03 Nov, 25

50.5K

5.5K

[...] of my favourite picks: @ellisbrooklyn GUAVA GRANITA Eau de [...]

glowdaily__

@glowdaily__

12 Mar, 26

10.3K

[...] be my new favorite scent. @ellisbrooklyn PR | GIFTED 🌸 Just [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.9%)
• Canada (4.8%)
• India (3.2%)

Here is another example of Ellis Brooklyn collaborating with an influencer in United States.

lilbaabyhan x Ellis Brooklyn

lilbaabyhan

@lilbaabyhan

11 Apr, 26

2.6M

23.4K

[...] vacay in the hot desert 🏜️ 🌵🎡 @Ellis Brooklyn #ellisbrooklynpartner

Ellis Brooklyn's influencer activity vs. related brands

Ellis Brooklyn’s modern fragrance branding competes closely with Snif’s social-first scent launches and The 7 Virtues’ values-led fragrance story, all strong fits for creator reviews and discovery kits.

Total influencer content

Ellis Brooklyn leads with 6K sponsored posts, marginally ahead of Snif (6K posts) and The 7 Virtues (1K posts). Across all three brands, the average volume is 4.4K posts, indicating mature, scaled influencer programs. Ellis Brooklyn and Snif have a similar total post count, while The 7 Virtues has far fewer posts.

By social platform

Ellis Brooklyn leads on Instagram, while Snif has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 5.7K, Ellis Brooklyn at 3.7K, The 7 Virtues at 0 posts. Snif's activity is particularly concentrated on TikTok. TikTok posts are much higher for Ellis Brooklyn and Snif than for The 7 Virtues, and Instagram posts are much higher for Ellis Brooklyn and The 7 Virtues than for Snif.

By geographical market

Snif has the highest estimated sponsored-post volume in United States (4.1K posts, 68.3%), Canada (391 posts, 6.5%), suggesting a North America focus, while Ellis Brooklyn leads in United Kingdom with 478 posts (7.9%). Looking at United States specifically, the split is Snif at 4.1K posts (68.3%), Ellis Brooklyn at 4.1K posts (67.8%), The 7 Virtues at 575 posts (57.4%). Ellis Brooklyn's strength in United Kingdom may indicate a home-market focus, while Snif shows broader regional investment.