Ellis Brooklyn Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.6k pieces of influencer content sponsored by Ellis Brooklyn over the last 12 months.

This report breaks down where & how Ellis Brooklyn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ellis Brooklyn, see here: Ellis Brooklyn influencers.

Influencer activity throughout the year

Ellis Brooklyn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ellis Brooklyn's influencer output appears relatively consistent throughout the year, averaging about 465 sponsored posts per month. March recorded the highest volume at 597 posts (28% above average), while April was the quietest at 275 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ellis Brooklyn's sponsored influencer collaborations break down by social platform:

• TikTok: 3.6k posts (64.6%)
• Instagram: 1.9k posts (34%)
• YouTube: 80 posts (1.4%)

TikTok influencer marketing is a clear focus for Ellis Brooklyn.

Here are 3 examples of Ellis Brooklyn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kayla.ryan1 x Ellis Brooklyn

kayla.ryan1

@kayla.ryan1

02 Oct, 25

5M

50.6k

[...] just do these 4 things! #makeupinspo @ellisbrooklyn @kyliecosmetics @morphe2 [...]

Influencer bio

beauty & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍east coast 🙂‍↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗

Collaboration metrics

Post views5.0M

Post EMV $155.8k

More influencer data

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samkelly322 x Ellis Brooklyn

samkelly322

@samkelly322

06 Feb, 26

3.8M

143.6k

Where are my banana girls???🍌 @Ellis Brooklyn #ellisbrooklynpartner #ellisbrooklyn

Influencer bio

Email: lena.thompson@thedigitalbrandarchitects.com Link for perfumes⬇️

Collaboration metrics

Post views3.8M

Post EMV $83.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

laurenmaefragrance x Ellis Brooklyn

laurenmaefragrance

@laurenmaefragrance

07 Aug, 25

31.3k

2.2k

[...] below are affiliated. * Marks PR. *Ellis Brooklyn Queens Caramel - Ariana Grande Plush [...]

Influencer bio

Let's talk about all things scent!!

Collaboration metrics

Post views31.3k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.6% of partnerships featuring creators averaging <1K views, Ellis Brooklyn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (666.1k avg views/post):

laurenjnicole x Ellis Brooklyn

laurenjnicole

@laurenjnicole

18 Dec, 25

32.3k

829

[...] all my vanilla scent girls !!🍦 @Ellis Brooklyn #ellisbrooklynpartner

Influencer bio

makeup, mental health & everything else 🤍 inquiries: lauren@dulcedo.com

Collaboration metrics

Post views32.3k

Post EMV $687

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

karlacruzbeauty x Ellis Brooklyn

karlacruzbeauty

@karlacruzbeauty

22 Jan, 26

14.4k

698

I was so focused on the new @Ellis Brooklyn that I forgot to tell you what [...]

Influencer bio

Sephora Squad Canada karlacruzmua@gmail.com pro mua | skincare | fragrance 🔗⬇️

Collaboration metrics

Post views14.4k

Post EMV $323

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ellis Brooklyn's repeat partnerships

scent_seeker x Ellis Brooklyn

scent_seeker

@scent_seeker

31 Jul, 25

5.9k

170

Queen’s Caramel by @ellisbrooklyn (PR) 🩷🍮 This perfume is [...]

scent_seeker

@scent_seeker

05 Aug, 25

4.7k

127

[...] a caramel apple 🍎 When Ellis Brooklyn released Queen’s Caramel [...]

scent_seeker

@scent_seeker

04 Jun, 25

2.9k

159

[...] - Lychee Milkshake by @ellisbrooklyn - Lychee gummies and [...]

jadealycebod x Ellis Brooklyn

jadealycebod

@jadealycebod

20 May, 25

24.2k

496

Rating my @Ellis Brooklyn body mists! #perfumetiktok [...]

jadealycebod

@jadealycebod

04 May, 25

4.3k

177

[...] Oud and Lychee, @Ellis Brooklyn Lychee Milkshake [...]

jadealycebod

@jadealycebod

28 Jun, 25

2.4k

93

Replying to @Ellis Brooklyn the perfect elevated and [...]

evamm55 x Ellis Brooklyn

evamm55

@evamm55

18 Jun, 25

197

[...] Fragrance Mist in Lychee @ellisbrooklyn -Pure Radiance Brightening [...]

evamm55

@evamm55

12 Jun, 25

170

[...] Banana, Mango and Lychee @ellisbrooklyn *products very kindly [...]

evamm55

@evamm55

06 Jul, 25

167

[...] @summerfridays @caudalie @ellisbrooklyn @jonesroadbeauty @tarte [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.1%)
• Canada (4.8%)
• India (3.9%)

Here is another example of Ellis Brooklyn collaborating with an influencer in United States.

herosheemaz x Ellis Brooklyn

herosheemaz

@herosheemaz

14 Aug, 25

2.4M

104.4k

[...] off-duty royalty! Queens Caramel by @ellisbrooklyn smells like falling in LOVE in summer [...]

Ellis Brooklyn's influencer activity vs. related brands

Ellis Brooklyn competes with Snif and The 7 Virtues in modern, story-led fragrance sold through discovery sets and social reviews. All three rely on creator scent storytelling, layering routines, and sampling-to-full-size conversion.

Total influencer content

Ellis Brooklyn leads with 5.6k sponsored posts, notably outpacing Snif (4.4k posts) and The 7 Virtues (1.5k posts). Across all three brands, the average volume is 3.8k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has more total posts than Snif and The 7 Virtues.

By social platform

Ellis Brooklyn leads on Instagram, while Snif has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Ellis Brooklyn at 1.9k, The 7 Virtues at 948, Snif at 0 posts. Snif's activity is particularly concentrated on TikTok. Instagram posting is concentrated with Ellis Brooklyn and The 7 Virtues, while Snif’s posting is concentrated on TikTok and YouTube.

By geographical market

Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 65.9%), United Kingdom (452 posts, 8.1%), while Snif leads in Canada with 300 posts (6.8%). Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (65.9%), Snif at 3.3k posts (74.2%), The 7 Virtues at 868 posts (58.9%). Ellis Brooklyn's strength in United States and United Kingdom may indicate a home-market focus, while Snif shows broader regional investment.