Ellis Brooklyn Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Ellis Brooklyn over the last 12 months.

This report breaks down where & how Ellis Brooklyn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ellis Brooklyn, see here: Ellis Brooklyn influencers.

Influencer activity throughout the year

Ellis Brooklyn's influencer output appears relatively consistent throughout the year, averaging about 120 sponsored posts per month. May recorded the highest volume at 163 posts (36% above average), while March was the quietest at 88 posts.

April generated the most views at 12.7M, while February recorded the least at 1.8M. Across all tracked posts in the 12-month window, average views per post were 39.7k. Interestingly, the highest-view month (April) does not align with peak post volume (May), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @ellamendelsohn, generated 3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ellis Brooklyn's sponsored influencer collaborations break down by social platform:

• TikTok: 902 posts (62.6%)
• Instagram: 535 posts (37.2%)
• YouTube: 3 posts (0.2%)

TikTok influencer marketing is a clear focus for Ellis Brooklyn.

Here are 3 examples of Ellis Brooklyn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ellamendelsohn x Ellis Brooklyn

ellamendelsohn

@ellamendelsohn

17 Apr, 25

3M

28k

[...] on my new spring/summer scent from @ellisbrooklyn Guava Granita #ellisbrooklynpartner [...]

Influencer bio

@underscoretlnt @gershagency ella@underscoretalent.com

Collaboration metrics

Post views 3.0M

Post EMV $93.7k

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xomirielle x Ellis Brooklyn

xomirielle

@xomirielle

22 Apr, 25

2.5M

4.6k

[...] summer scent! 🍍🥥🌴🌺 @amika x @Ellis Brooklyn perk up MIAMI NECTAR dry shampoo is [...]

Influencer bio

makeup | hair | life 📍DC | 🍒🪩🍣 💌: hellomirielle@gmail.com

Collaboration metrics

Post views 2.5M

Post EMV $50.2k

More influencer data

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laurenmaefragrance x Ellis Brooklyn

laurenmaefragrance

@laurenmaefragrance

07 Aug, 25

31.3k

2.2k

[...] below are affiliated. * Marks PR. *Ellis Brooklyn Queens Caramel - [...]

Influencer bio

Let's talk about all things scent!!

Collaboration metrics

Post views 31.3k

Post EMV $1.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 60.3% of partnerships featuring creators averaging <1K views, Ellis Brooklyn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (657.5k avg views/post):

samkelly322 x Ellis Brooklyn

samkelly322

@samkelly322

22 Sep, 25

663.6k

11k

[...] happy I found QUEENS CARAMEL @Ellis Brooklyn #ellisbrooklynpartner

Influencer bio

Email: lena.thompson@thedigitalbrandarchitects.com Link for perfumes⬇️

Collaboration metrics

Post views 663.6k

Post EMV $13.8k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

jolanibeauty x Ellis Brooklyn

jolanibeauty

@jolanibeauty

10 Sep, 25

35.3k

805

[...] cozy, and just a little addictive. @Ellis Brooklyn #ellisbrooklyn #ellisbrooklynpartner [...]

Influencer bio

✨ Luxury beauty, fragrance & lifestyle 💄 Thoughtful reviews & aesthetic storytelling PR/Collabs: hello@yolanibeauty.com Shop my edits ↓

Collaboration metrics

Post views 35.3k

Post EMV $746

More influencer data

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Ellis Brooklyn's repeat partnerships

evamm55 x Ellis Brooklyn

evamm55

@evamm55

18 Jun, 25

197

[...] Fragrance Mist in Lychee @ellisbrooklyn -Pure Radiance [...]

evamm55

@evamm55

19 Mar, 25

172

[...] NEW fragrance launch from @ellisbrooklyn 💖 Today I’ve featured a [...]

evamm55

@evamm55

12 Jun, 25

170

[...] Banana, Mango and Lychee @ellisbrooklyn *products very kindly [...]

alena07112 x Ellis Brooklyn

alena07112

@alena07112

31 Jul, 25

34k

[...] I am for this new launch. @ellisbrooklyn just launched a new scent [...]

alena07112

@alena07112

10 Jul, 25

33k

Thanks to @ellisbrooklyn, I was gifted their hair [...]

alena07112

@alena07112

07 Jul, 25

26.8k

Thanks to @ellisbrooklyn, I was gifted their [...]

alannamlakar x Ellis Brooklyn

alannamlakar

@alannamlakar

05 Dec, 25

2.2k

29

[...] down for a limited time! @Ellis Brooklyn #vanillaperfume [...]

alannamlakar

@alannamlakar

28 Nov, 25

1.1k

17

@Ellis Brooklyn Vanilla Man is such a [...]

alannamlakar

@alannamlakar

30 Oct, 25

1.1k

15

Here are the notes⤵️ Ellis Brooklyn Vanilla Salt- Top Notes: [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.2%)
• Canada (4.4%)
• India (3.4%)

Here is another example of Ellis Brooklyn collaborating with an influencer in United States.

herosheemaz x Ellis Brooklyn

herosheemaz

@herosheemaz

14 Aug, 25

2.4M

104.4k

[...] off-duty royalty! Queens Caramel by @ellisbrooklyn smells like falling in LOVE in summer [...]

Ellis Brooklyn's influencer activity vs. related brands

Ellis Brooklyn, Snif, and The 7 Virtues compete in modern fragrance with discovery sets and story-led positioning. Their influencer strategies often revolve around scent reviews, layering, and lifestyle aesthetic content.

Total influencer content

Ellis Brooklyn leads with 1.4k sponsored posts, marginally ahead of Snif (1.4k posts) and The 7 Virtues (358 posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments.

By social platform

Ellis Brooklyn leads on Instagram, while Snif has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 1.3k, Ellis Brooklyn at 902, The 7 Virtues at 107 posts. Snif's activity is particularly concentrated on TikTok. On Instagram, Ellis Brooklyn has several times more posts than Snif, and on TikTok, Snif has more than four times as many posts as The 7 Virtues.

By geographical market

Snif leads in United States with 1.1k posts (80.2%), while Ellis Brooklyn has the highest estimated sponsored-post volume in United Kingdom (118 posts, 8.2%), Canada (63 posts, 4.4%). Looking at United States specifically, the split is Snif at 1.1k posts (80.2%), Ellis Brooklyn at 968 posts (67.2%), The 7 Virtues at 214 posts (59.7%).