Ellis Brooklyn Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by Ellis Brooklyn over the last 12 months.
This report breaks down where & how Ellis Brooklyn invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ellis Brooklyn, see here: Ellis Brooklyn influencers.
Influencer activity throughout the year
Ellis Brooklyn's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ellis Brooklyn's influencer activity by month
Number of sponsored posts
Ellis Brooklyn's influencer output appears relatively consistent throughout the year, averaging about 493 sponsored posts per month. March recorded the highest volume at 620 posts (26% above average), while June was the quietest at 371 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ellis Brooklyn's sponsored influencer collaborations break down by social platform:
- TikTok: 3.7k posts (62.9%)
- Instagram: 2.1k posts (35.9%)
- YouTube: 74 posts (1.2%)
Ellis Brooklyn's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Ellis Brooklyn.
Here are 3 examples of Ellis Brooklyn's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kayla.ryan1 x Ellis Brooklyn
![Instagram post by @kayla.ryan1 for Ellis Brooklyn. Caption reads: [...] just do these 4 things! #makeupinspo....](https://images.od.modash.io/5e656b558d6dad3654d96b9bc0363114bcd86fbe)
Influencer bio
beauty & lifestyle 🫧💆🏼♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍east coast 🙂↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗
Collaboration metrics
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samkelly322 x Ellis Brooklyn
Influencer bio
Email: lena.thompson@thedigitalbrandarchitects.com Fits, perfume, health & wellness⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BrookeMonk-ii x Ellis Brooklyn
Influencer bio
Brooke Monk Fans ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Ellis Brooklyn are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ellis Brooklyn's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging <1K views, Ellis Brooklyn's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (781.3k avg views/post):
kaylee_brice x Ellis Brooklyn
![TikTok post by @kaylee_brice for Ellis Brooklyn. Caption reads: [...] scent~ is yummy delicious shop @Ellis....](https://images.od.modash.io/f2468624e32496989a547b7d318712e2e9008571)
Influencer bio
💌kayleebrice@thesociablesociety.com ATL Co-host of @Your Püdcast 🎙️💞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
calidoniomia x Ellis Brooklyn
![TikTok post by @calidoniomia for Ellis Brooklyn. Caption reads: [...] Ta Beauty @Coco&Eve @Miu Miu @Ellis Brooklyn....](https://images.od.modash.io/53214ec4056526644cbf13ad84f0f50773e858fc)
Influencer bio
Just a girl navigating life in faith, beauty, motherhood, and fitness @Oner Active @YoungLA for Her CODE MIACALI miacalidonio@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ellis Brooklyn's repeat partnerships
Out of 2.9k unique influencers in our dataset, 308 of them (10%) posted content for Ellis Brooklyn in 3 or more separate calendar months. The most consistent partner is @sonia_barbie, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Ellis Brooklyn's repeat influencer partnerships, with links to the sponsored content.
sonia_barbie x Ellis Brooklyn
![TikTok post by @sonia_barbie for Ellis Brooklyn. Caption reads: @Ellis Brooklyn just did it again and I’m [...].](https://images.od.modash.io/a9fd6e1232d2f11c7e03b6e83f77507eda0d82a8)
scottmoxie x Ellis Brooklyn
![TikTok post by @scottmoxie for Ellis Brooklyn. Caption reads: [...] @Bath & Body Works @Ellis Brooklyn @eos....](https://images.od.modash.io/10c9eb225dab523a91a2ce05929601615e78e2c9)
![TikTok post by @scottmoxie for Ellis Brooklyn. Caption reads: [...] fragrance with my besties @Ellis Brooklyn....](https://images.od.modash.io/d7a6e15be16a0a3baedc5f5a4455909f2d126650)
![TikTok post by @scottmoxie for Ellis Brooklyn. Caption reads: [...] @Oakcha mango hour @Ellis Brooklyn Miami....](https://images.od.modash.io/98ce4783db9a5059872f4a0db05a6408b00897f0)
scent_seeker x Ellis Brooklyn
![Instagram post by @scent_seeker for Ellis Brooklyn. Caption reads: [...] a caramel apple 🍎 When Ellis Brooklyn....](https://images.od.modash.io/79c13e50f81e165e90ed5d660c23283074f4cf57)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ellis Brooklyn had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8%)
- Canada (5.4%)
- India (3.5%)
Ellis Brooklyn's influencer activity by market
Here is another example of Ellis Brooklyn collaborating with an influencer in United States.
lilbaabyhan x Ellis Brooklyn
![TikTok post by @lilbaabyhan for Ellis Brooklyn. Caption reads: [...] vacay in the hot desert 🏜️ 🌵🎡 @Ellis....](https://images.od.modash.io/64b7e5eca4efd4156e284180172415cecc59112f)
Ellis Brooklyn's influencer activity vs. related brands
Ellis Brooklyn’s modern fragrance positioning aligns with Snif and The 7 Virtues, all competing for scent-curious consumers through creator storytelling, note breakdowns, and “what I’m wearing” fragrance content.
Total influencer content
Ellis Brooklyn vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.9k sponsored posts, marginally ahead of Snif (5.4k posts) and The 7 Virtues (1.4k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
By social platform
Ellis Brooklyn vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ellis Brooklyn leads on Instagram, while Snif has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 5.1k, Ellis Brooklyn at 3.7k, The 7 Virtues at 363 posts. Snif's activity is particularly concentrated on TikTok. On TikTok, Snif has multiple times more posts than Ellis Brooklyn and The 7 Virtues.
By geographical market
Ellis Brooklyn vs. related brands influencer activity (by country)
Estimated sponsored posts in Ellis Brooklyn's top markets
Snif has the highest estimated sponsored-post volume in United States (4.2k posts, 78%), Canada (325 posts, 6%), suggesting a North America focus, while Ellis Brooklyn leads in United Kingdom with 476 posts (8%). Looking at United States specifically, the split is Snif at 4.2k posts (78%), Ellis Brooklyn at 4k posts (66.5%), The 7 Virtues at 788 posts (57.5%). Ellis Brooklyn's strength in United Kingdom may indicate a home-market focus, while Snif shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Snif's Influencer Marketing Strategy
- The 7 Virtues's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- Patbo's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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