Dossier Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 25.0k pieces of influencer content sponsored by Dossier over the last 12 months.

This report breaks down where & how Dossier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Dossier, see here: Dossier influencers.

Influencer activity throughout the year

Dossier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Dossier's sponsored post volume appears to trend upward over the 12-month period, rising from 1.6k posts in January to 2.7k in December. The peak month, November, reached 3.9k posts, 94% higher than the monthly average of 2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dossier's sponsored influencer collaborations break down by social platform:

• TikTok: 15.0k posts (59.8%)
• Instagram: 7.3k posts (29.3%)
• YouTube: 2.7k posts (10.9%)

TikTok influencer marketing is a clear focus for Dossier.

Here are 3 examples of Dossier's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 44.9% of partnerships featuring creators averaging <1K views, Dossier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.7M avg views/post):

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

Dossier's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (17%)
• United Kingdom (6.9%)
• Brazil (6.2%)

Here is another example of Dossier collaborating with an influencer in United States.

Dossier's influencer activity vs. related brands

Dossier, Snif, and Oakcha all target fragrance shoppers looking for modern, accessible scent discovery online, competing heavily through sampling, reviews, and influencer-led “what I’m wearing” content.

Total influencer content

Dossier leads with 25k sponsored posts, significantly outpacing Oakcha (2.1k posts) and Snif (1.3k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs. Dossier has 25025 total posts, which is more than 10 times Snif (1344) and Oakcha (2071) combined.

By social platform

Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 15k, Oakcha at 2k, Snif at 1.3k posts. Snif's activity is particularly concentrated on TikTok. On Instagram and YouTube, Dossier has thousands of posts while Snif and Oakcha each have at most double-digit posts.

By geographical market

Dossier has the highest estimated sponsored-post volume in United States (10k posts, 41.2%), Mexico (4.3k posts, 17%), United Kingdom (1.7k posts, 6.9%), suggesting a North America focus, while Oakcha leads in Canada with 101 posts (4.9%). Looking at United States specifically, the split is Dossier at 10k posts (41.2%), Oakcha at 1.5k posts (73.3%), Snif at 1.1k posts (78.1%). Dossier's strength in United States and United Kingdom may indicate a home-market focus, while Oakcha shows broader regional investment.