Dossier Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.7k pieces of influencer content sponsored by Dossier over the last 12 months.
This report breaks down where & how Dossier invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dossier, see here: Dossier influencers.
Influencer activity throughout the year
Dossier's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Dossier's influencer activity by month
Number of sponsored posts
Dossier's sponsored post volume appears to trend upward over the 12-month period, rising from 738 posts in January to 1.2k in December. The peak month, November, reached 1.8k posts, 119% higher than the monthly average of 806.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dossier's sponsored influencer collaborations break down by social platform:
- TikTok: 5.4k posts (55.3%)
- Instagram: 3.0k posts (30.8%)
- YouTube: 1.3k posts (13.9%)
Dossier's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dossier.
Here are 3 examples of Dossier's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
oliviaolfactory x Dossier
Influencer bio
✨ Your Fragrance Fairy Godmother 📍 Austin, TX 📩 Business Inquiries Only: olivia@jadegroup.co
Collaboration metrics
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landonbarkerr x Dossier
![TikTok post by @landonbarkerr for Dossier. Caption reads: [...] here for you all to see and smell! @Dossier....](https://images.od.modash.io/1ee814c3e2232fbf599a33531bb6c830c68d35d5)
Influencer bio
Click the link below!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MauMcMahon x Dossier
![YouTube post by @MauMcMahon for Dossier. Caption reads: #dossier #dossierperfumes @dossierperfumes [...].](https://images.od.modash.io/2fc198429664f5706358207a418e99985fd2fe5b)
Influencer bio
📩 maumcmahon1@gmail.com Hola soy Mau! Si estas aquí SUSCRÍBETE y activa la campanita para ser parte de esta familia les SUBIRÉ VIDEO NUEVO CADA SEMANA ESTÉN PENDIENTES!! ⚡️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dossier are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dossier's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.9% of partnerships featuring creators averaging <1K views, Dossier's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
anahydpg x Dossier
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
my_goldmine x Dossier
![TikTok post by @my_goldmine for Dossier. Caption reads: [...] GIVEAWAY! A PERFUME OF YOUR CHOICE from....](https://images.od.modash.io/c5140222271deece03118c971aea677c1c328e51)
Influencer bio
Fashion, Perfumes, Beauty London based Use code "INF10MYGOLD" for 24% off STYLEVANA 💌 missmygoldmine@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dossier's repeat partnerships
Out of 4.6k unique influencers in our dataset, 613 of them (13%) posted content for Dossier in 3 or more separate calendar months. The most consistent partner is @MaryG_Lotus, who has collaborated across 12 months with 54 total posts.
Here are 3 examples of Dossier's repeat influencer partnerships, with links to the sponsored content.
MaryG_Lotus x Dossier
![YouTube post by @MaryG_Lotus for Dossier. Caption reads: @dossierperfumes #dossier [...].](https://images.od.modash.io/b6bebeb7084544a74057ccc8b3449b3dbfbf1cea)
![YouTube post by @MaryG_Lotus for Dossier. Caption reads: [...] from May 26th to June 3rd.
@dossierperfumes....](https://images.od.modash.io/fbf8e84231e6f548c73ecd756262a05bf469157c)
![YouTube post by @MaryG_Lotus for Dossier. Caption reads: @dossierperfumes #dossier [...].](https://images.od.modash.io/20cb14d5d6c317b232995828f2fef430b8ab7cfb)
akasharach x Dossier
![Instagram post by @akasharach for Dossier. Caption reads: [...] luxury-inspired perfume from....](https://images.od.modash.io/eebea928117119a8218631918fc4e4fe6df6c530)
![Instagram post by @akasharach for Dossier. Caption reads: [...] your favourite scent from @dossierperfumes....](https://images.od.modash.io/54b36c95ed46c4369bb8bbbfd7726a7a8d0e29f7)
ren.beauty.ugc x Dossier
![Instagram post by @ren.beauty.ugc for Dossier. Caption reads: [...] up to 40% fragrances at @dossierperfumes....](https://images.od.modash.io/cdc2008a1da6127a684e30d6f485f3d586d7e0e0)
![Instagram post by @ren.beauty.ugc for Dossier. Caption reads: [...] fan? Look no further than @dossierperfumes....](https://images.od.modash.io/72fc245c00934599d206f44257d7fc6a2e991477)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dossier had the most influencer activity. 40.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (16.5%)
- United Kingdom (7%)
- Italy (5%)
Dossier's influencer activity by market
Here is another example of Dossier collaborating with an influencer in United States.
erinlutzscents x Dossier
![TikTok post by @erinlutzscents for Dossier. Caption reads: [...] holiday season for up to 50% OFF at @Dossier....](https://images.od.modash.io/6b9bdfabc968c8befcd11e509e3e4d6295f35305)
Dossier's influencer activity vs. related brands
Dossier, Oakcha, and Snif compete in DTC fragrance with social-first discovery and heavy influencer review/UGC. They target similar consumers looking for modern scents and strong value propositions online.
Total influencer content
Dossier vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Dossier leads with 9.7k sponsored posts, significantly outpacing Oakcha (2.1k posts) and Snif (1.3k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Dossier has more than 4 times the total posts of Oakcha and more than 7 times the total posts of Snif.
By social platform
Dossier vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Dossier leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Dossier at 5.4k, Oakcha at 2k, Snif at 1.3k posts. Oakcha's activity is particularly concentrated on TikTok. Dossier posts far more than Oakcha and Snif on Instagram and YouTube, while TikTok post counts are closer between Dossier and Oakcha.
By geographical market
Dossier vs. related brands influencer activity (by country)
Estimated sponsored posts in Dossier's top markets
Dossier has the highest estimated sponsored-post volume in United States (4k posts, 40.9%), Mexico (1.6k posts, 16.5%), United Kingdom (677 posts, 7%), suggesting a North America focus, while Oakcha leads in Canada with 101 posts (4.9%). Looking at United States specifically, the split is Dossier at 4k posts (40.9%), Oakcha at 1.5k posts (73.3%), Snif at 1.1k posts (78.1%). Dossier's strength in United States and United Kingdom may indicate a home-market focus, while Oakcha shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Oakcha's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- Intelligent Change's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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