Meshki Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.5k pieces of influencer content sponsored by Meshki over the last 12 months.
This report breaks down where & how Meshki invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Meshki, see here: Meshki influencers.
Influencer activity throughout the year
Meshki's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Meshki's influencer activity by month
Number of sponsored posts
Meshki's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. May recorded the highest volume at 1.3k posts (25% above average), while March was the quietest at 783 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Meshki's sponsored influencer collaborations break down by social platform:
- Instagram: 8.2k posts (65.9%)
- TikTok: 4.3k posts (34.1%)
Meshki's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Meshki.
Here are 2 examples of Meshki's recent sponsored collaborations (one each for Instagram, TikTok).
_nhaanhaa x Meshki
Influencer bio
Freelance Model For work: Email: nthianha@gmail.com Zalo: 0762 220 903 (Ms. Quynh Anh)
Collaboration metrics
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abakasante x Meshki
![TikTok post by @abakasante for Meshki. Caption reads: [...] confident in yourself :) 🩷 Dress from....](https://images.od.modash.io/5ce119fc5f5f65929c81057e07eca29283d6d21b)
Influencer bio
Making beauty FUN again ! | NYC ✨💛| 22 Taylor.pinkowsi@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.5%
- Reels: 39.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Meshki are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Meshki's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.8% of partnerships featuring creators averaging 10K-50K views, Meshki's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
ssayoud x Meshki
Influencer bio
sara@listheagency.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
lovecass_ x Meshki
Influencer bio
† Tastemaker Founder @Casconx lovelifelovecass@gmail.com London, United Kingdom
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Meshki's repeat partnerships
Out of 6.8k unique influencers in our dataset, 234 of them (3%) posted content for Meshki in 3 or more separate calendar months. The most consistent partner is @carolinavneto, who has collaborated across 12 months with 36 total posts.
Here are 3 examples of Meshki's repeat influencer partnerships, with links to the sponsored content.
carolinavneto x Meshki
![Instagram post by @carolinavneto for Meshki. Caption reads: @meshki Black Friday Sale is now live [...].](https://images.od.modash.io/22c1ea7983ed731ecef30ddb89af206fb4ce1c56)
![Instagram post by @carolinavneto for Meshki. Caption reads: [...] love affair 🩵🩵 dress from @meshki 🩵....](https://images.od.modash.io/51bb49fdbd2c49d631c866c1d7b2580b1c4f8569)
brittbratstyles x Meshki
yacinelusaku x Meshki
![Instagram post by @yacinelusaku for Meshki. Caption reads: [...] 🥗🍴with friends🤍✨ #collab @meshki Grwm.....](https://images.od.modash.io/ce027473ac72288502f5c2ce9e9a2842b645af36)
![Instagram post by @yacinelusaku for Meshki. Caption reads: [...] , such an Other vibe 🤭💫 @meshki 🤍 La....](https://images.od.modash.io/d52d961997b07e01fa5952232f45a76859bea05e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Meshki had the most influencer activity. 43.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.1%)
- Australia (8.5%)
- Brazil (3.3%)
Meshki's influencer activity by market
Here is another example of Meshki collaborating with an influencer in United States.
nickhani x Meshki
Meshki's influencer activity vs. related brands
Meshki, Oh Polly, and White Fox Boutique all target occasionwear and trend-led women’s fashion shoppers and are heavily powered by Instagram/TikTok creator styling content. They compete directly on similar silhouettes, drop calendars, and influencer-led outfit inspiration.
Total influencer content
Meshki vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 26.6k sponsored posts, significantly outpacing Meshki (12.5k posts) and OH POLLY (10.1k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. White Fox Boutique has more than double the total posts of Meshki and OH POLLY.
By social platform
Meshki vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 14k, Meshki at 4.3k, OH POLLY at 3.1k posts. On TikTok, White Fox Boutique has more than triple the posts of Meshki and OH POLLY.
By geographical market
Meshki vs. related brands influencer activity (by country)
Estimated sponsored posts in Meshki's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (14k posts, 51.4%), United Kingdom (4.9k posts, 18.5%), Australia (3.6k posts, 13.7%), while OH POLLY leads in Brazil with 374 posts (3.7%). Looking at United States specifically, the split is White Fox Boutique at 14k posts (51.4%), Meshki at 5.5k posts (43.9%), OH POLLY at 4.1k posts (40.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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