Meshki Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.1k pieces of influencer content sponsored by Meshki over the last 12 months.
This report breaks down where & how Meshki invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Meshki, see here: Meshki influencers.
Influencer activity throughout the year
Meshki's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Meshki's influencer activity by month
Number of sponsored posts
Meshki's influencer activity appears to have tapered over the year, from 345 posts in January down to 472 in December. April was the busiest month at 901 posts, 79% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Meshki's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (62%)
- Instagram: 2.3k posts (38%)
Meshki's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Meshki.
Here are 2 examples of Meshki's recent sponsored collaborations (one each for Instagram, TikTok).
gemmaadby x Meshki
![Instagram post by @gemmaadby for Meshki. Caption reads: [...] even for potential bridal hair 👀 Dress....](https://images.od.modash.io/9b934f777adb41f40a8c95894522eb50c5afcbeb)
Influencer bio
One armed girl in a two armed world ✨💅🏼 easy hairstyles + fashion & life 🖐🏼🌸 Enquiries - hello@matchstick.com
Collaboration metrics
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abakasante x Meshki
![TikTok post by @abakasante for Meshki. Caption reads: [...] confident in yourself :) 🩷 Dress from....](https://images.od.modash.io/5ce119fc5f5f65929c81057e07eca29283d6d21b)
Influencer bio
Making beauty FUN again ! | NYC ✨💛 | 22 Taylor.pinkowski@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.9%
- Carousels: 9.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Meshki are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Meshki's influencers average views (TikTok)
Based on each influencer's average views per post
Meshki's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (816.9k avg views/post):
beckykim_ x Meshki
![TikTok post by @beckykim_ for Meshki. Caption reads: [...] an outfit for a spring themed event 🌼....](https://images.od.modash.io/4ba284b2d3a1902f77155d81116b4270a14788cb)
Influencer bio
toronto 💌 beckyankim@gmail.com @digitalbrandarchitects
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
savannahtownsend x Meshki
![TikTok post by @savannahtownsend for Meshki. Caption reads: MESHKI afterpay day sale is here 20% off [...].](https://images.od.modash.io/a50528a0be878583c7df3420064ea9448330fb8f)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Meshki's repeat partnerships
Out of 3.7k unique influencers in our dataset, 85 of them (2%) posted content for Meshki in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 12 months with 32 total posts.
Here are 3 examples of Meshki's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Meshki
mananamariee x Meshki
![TikTok post by @mananamariee for Meshki. Caption reads: Top dresses for me @Meshki #meshki #sparkle [...].](https://images.od.modash.io/c0b3adce91cecfd927bf6c896f55eb9ac4e1aca8)
dekotathompson x Meshki
![TikTok post by @dekotathompson for Meshki. Caption reads: [...] euro summer mini exists @MESHKI.](https://images.od.modash.io/839b3040660709325defb36b86b7e906831500a2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Meshki had the most influencer activity. 38.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.8%)
- France (6.9%)
- Australia (4.7%)
Meshki's influencer activity by market
Here is another example of Meshki collaborating with an influencer in United States.
nickhani x Meshki
Meshki's influencer activity vs. related brands
Meshki, Oh Polly, and BABYBOO FASHION all target a similar going-out/occasionwear customer and rely heavily on Instagram and TikTok creators for outfit inspiration, drops, and styling videos.
Total influencer content
Meshki vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 7.4k sponsored posts, notably outpacing Meshki (6.1k posts) and BABYBOO FASHION (4k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs.
By social platform
Meshki vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 3k, Meshki at 2.3k, BABYBOO FASHION at 2k posts.
By geographical market
Meshki vs. related brands influencer activity (by country)
Estimated sponsored posts in Meshki's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (2.5k posts, 33.9%), United Kingdom (1.9k posts, 25.1%), India (251 posts, 3.4%), while Meshki leads in France with 420 posts (6.9%), while BABYBOO FASHION leads in Australia with 295 posts (7.4%). Looking at United States specifically, the split is OH POLLY at 2.5k posts (33.9%), Meshki at 2.4k posts (38.6%), BABYBOO FASHION at 1.8k posts (45.1%). Meshki's strength in France may indicate a home-market focus, while BABYBOO FASHION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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