Meshki Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.3k pieces of influencer content sponsored by Meshki over the last 12 months.
This report breaks down where & how Meshki invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Meshki, see here: Meshki influencers.
Influencer activity throughout the year
Meshki's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Meshki's influencer activity by month
Number of sponsored posts
Meshki's influencer output appears relatively consistent throughout the year, averaging about 941 sponsored posts per month. December recorded the highest volume at 1.2k posts (26% above average), while June was the quietest at 469 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Meshki's sponsored influencer collaborations break down by social platform:
- Instagram: 7.5k posts (66.2%)
- TikTok: 3.8k posts (33.8%)
Meshki's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Meshki.
Here are 2 examples of Meshki's recent sponsored collaborations (one each for Instagram, TikTok).
yhasmina.ferrara x Meshki
Influencer bio
Your internet bestie - serving looks, sharing beauty🪩🍒 Email: Shana@PonteFirm.com
Collaboration metrics
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abakasante x Meshki
![TikTok post by @abakasante for Meshki. Caption reads: [...] confident in yourself :) 🩷 Dress from....](https://images.od.modash.io/5ce119fc5f5f65929c81057e07eca29283d6d21b)
Influencer bio
Making beauty FUN again ! | NYC ✨💛 | 22 Taylor.pinkowski@thedigitalbrandarchitects.com cuter on IG ⭐️ - abakasante
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 61%
- Reels: 39%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Meshki are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Meshki's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.6% of partnerships featuring creators averaging 10K-50K views, Meshki's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.1M avg views/post):
ssayoud x Meshki
Influencer bio
sara@listheagency.com💌 Soon ✈️ CPH FW
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
lovecass_ x Meshki
Influencer bio
† Tastemaker Founder @Casconx lovelifelovecass@gmail.com London, United Kingdom
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Meshki's repeat partnerships
Out of 6.4k unique influencers in our dataset, 172 of them (3%) posted content for Meshki in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 11 months with 30 total posts.
Here are 3 examples of Meshki's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Meshki
yacinelusaku x Meshki
![Instagram post by @yacinelusaku for Meshki. Caption reads: [...] 🥗🍴with friends🤍✨ #collab @meshki Grwm.....](https://images.od.modash.io/ce027473ac72288502f5c2ce9e9a2842b645af36)
![Instagram post by @yacinelusaku for Meshki. Caption reads: [...] idea for you 💫✨💕 #collab @meshki Grwm.....](https://images.od.modash.io/e187c55d1f95745305edef71fba9f64e5cfd271b)
mananamariee x Meshki
![TikTok post by @mananamariee for Meshki. Caption reads: Top dresses for me @Meshki #meshki #sparkle [...].](https://images.od.modash.io/c0b3adce91cecfd927bf6c896f55eb9ac4e1aca8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Meshki had the most influencer activity. 44% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.4%)
- Australia (7.1%)
- France (4.2%)
Meshki's influencer activity by market
Here is another example of Meshki collaborating with an influencer in United States.
nickhani x Meshki
Meshki's influencer activity vs. related brands
Meshki overlaps heavily with OH POLLY and BABYBOO FASHION in occasionwear and going-out styles aimed at a similar social-first audience. These brands compete in the same influencer-led outfit inspiration ecosystem, where hauls, try-ons, and event looks drive conversion.
Total influencer content
Meshki vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.3k sponsored posts, marginally ahead of OH POLLY (10.2k posts) and BABYBOO FASHION (6.3k posts). Across all three brands, the average volume is 9.3k posts, indicating mature, scaled influencer programs.
By social platform
Meshki vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Meshki leads on Instagram, while OH POLLY has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 7.5k, OH POLLY at 6k, BABYBOO FASHION at 4.4k posts. On YouTube, Meshki has 0 posts while OH POLLY has 41 and BABYBOO FASHION has 15.
By geographical market
Meshki vs. related brands influencer activity (by country)
Estimated sponsored posts in Meshki's top markets
Meshki has the highest estimated sponsored-post volume in United States (5k posts, 44%), Australia (805 posts, 7.1%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.1k posts, 20.7%), Brazil (406 posts, 4%). Looking at United States specifically, the split is Meshki at 5k posts (44%), OH POLLY at 4.2k posts (41.3%), BABYBOO FASHION at 3k posts (47.7%). Meshki's strength in United States may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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