VELVET CAVIAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by VELVET CAVIAR over the last 12 months.
This report breaks down where & how VELVET CAVIAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VELVET CAVIAR, see here: VELVET CAVIAR influencers.
Influencer activity throughout the year
VELVET CAVIAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VELVET CAVIAR's influencer activity by month
Number of sponsored posts
VELVET CAVIAR's sponsored post volume peaks in November with 650 posts, 92% higher than the monthly average of 339. July recorded the lowest activity at 194 posts, 43% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VELVET CAVIAR's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (98.5%)
- YouTube: 62 posts (1.5%)
VELVET CAVIAR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VELVET CAVIAR.
Here are 2 examples of VELVET CAVIAR's recent sponsored collaborations (one each for TikTok, YouTube).
hipiegrl x VELVET CAVIAR
Influencer bio
📍SLC, UT Your new best mom friend, FaceTiming you through my life!
Collaboration metrics
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NathalyCuevas x VELVET CAVIAR
Influencer bio
a little bit of my life and adventures 💌 nathalycuevas@madridmngmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.5%
- Carousels: 5.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VELVET CAVIAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VELVET CAVIAR's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.6% of partnerships featuring creators averaging 1K-5K views, VELVET CAVIAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 37.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (213.5k avg views/post):
nashlyvazquez x VELVET CAVIAR
![TikTok post by @nashlyvazquez for VELVET CAVIAR. Caption reads: [...] #travel #influencer #texas #grwm....](https://images.od.modash.io/4ecaff52d754c94c977ef7f891cac91c999f9ae5)
Influencer bio
Just a girl living life with you ✨ Beauty |Travel | Fashion 💌 nashly@paoagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
kouklitsa_ x VELVET CAVIAR
![TikTok post by @kouklitsa_ for VELVET CAVIAR. Caption reads: [...] least do it with a cute case 💋🎀🫦....](https://images.od.modash.io/a4ecd2fbc73dc434ce3c6c2de99debd8e54097f5)
Influencer bio
the art of being a kouklitsa 🍸🐩🖤 i’m actually a circus clown and everything i say is completely serious insta: kouklitsa_
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VELVET CAVIAR's repeat partnerships
Out of 1.6k unique influencers in our dataset, 204 of them (12%) posted content for VELVET CAVIAR in 3 or more separate calendar months. The most consistent partner is @val.leigh, who has collaborated across 12 months with 23 total posts.
Here are 3 examples of VELVET CAVIAR's repeat influencer partnerships, with links to the sponsored content.
val.leigh x VELVET CAVIAR
![TikTok post by @val.leigh for VELVET CAVIAR. Caption reads: [...] girlies out there💗🍒💌 @velvetcaviar....](https://images.od.modash.io/79c825c81fe004056c74713951a883f273d21ddc)
![TikTok post by @val.leigh for VELVET CAVIAR. Caption reads: [...] Stick. Film. Create. ~ @velvetcaviar never....](https://images.od.modash.io/4e6a851ddc475cd83a0b3488cda9c0164af3a2ed)
![TikTok post by @val.leigh for VELVET CAVIAR. Caption reads: [...] love with this combo🏁🤎🍷 @velvetcaviar....](https://images.od.modash.io/76340ee465f4a00fc18fdec871dce0c08dd23d29)
marsha.shavani x VELVET CAVIAR
![TikTok post by @marsha.shavani for VELVET CAVIAR. Caption reads: @velvetcaviar #velvetcaviar [...].](https://images.od.modash.io/03ed5d09b4e7b541c4227cefb4e87f686ff1875f)
![TikTok post by @marsha.shavani for VELVET CAVIAR. Caption reads: #velvetcaviar #phonecase [...].](https://images.od.modash.io/e5a52dcee2031f675267fc404de40a6f2d7b62de)
lyricsugc x VELVET CAVIAR
![TikTok post by @lyricsugc for VELVET CAVIAR. Caption reads: [...] phone case collection!! 🤍 @velvetcaviar....](https://images.od.modash.io/54aa8c79efdd86aecbeb91379862e51e409e8b9e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VELVET CAVIAR had the most influencer activity. 77.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.4%)
- India (4.4%)
- United Kingdom (3.8%)
VELVET CAVIAR's influencer activity by market
Here is another example of VELVET CAVIAR collaborating with an influencer in United States.
lyricsugc x VELVET CAVIAR
VELVET CAVIAR's influencer activity vs. related brands
Velvet Caviar competes in fashion phone cases where aesthetics, drops, and UGC are central to demand. Wildflower Cases and BURGA share the same accessory-led positioning and creator-heavy product styling ecosystem.
Total influencer content
VELVET CAVIAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 4.4k sponsored posts, marginally ahead of VELVET CAVIAR (4.1k posts) and Wildflower Cases (2.1k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs.
By social platform
VELVET CAVIAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with BURGA at 259, VELVET CAVIAR at 0, Wildflower Cases at 0 posts. VELVET CAVIAR's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts for each brand, with Instagram activity minimal and YouTube representing a small share.
By geographical market
VELVET CAVIAR vs. related brands influencer activity (by country)
Estimated sponsored posts in VELVET CAVIAR's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.2k posts, 77.1%), Canada (221 posts, 5.4%), India (180 posts, 4.4%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (1.9k posts, 42.2%), Japan (211 posts, 4.8%), while Wildflower Cases leads in South Korea with 264 posts (12.3%). Looking at United States specifically, the split is VELVET CAVIAR at 3.2k posts (77.1%), Wildflower Cases at 1.3k posts (61.9%), BURGA at 624 posts (14.2%). VELVET CAVIAR's strength in United States may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Wildflower Cases's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Beachwaver's Influencer Marketing Strategy
- ALDO Shoes's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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