VELVET CAVIAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by VELVET CAVIAR over the last 12 months.
This report breaks down where & how VELVET CAVIAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VELVET CAVIAR, see here: VELVET CAVIAR influencers.
Influencer activity throughout the year
VELVET CAVIAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VELVET CAVIAR's influencer activity by month
Number of sponsored posts
VELVET CAVIAR's sponsored post volume appears to trend upward over the 12-month period, rising from 441 posts in January to 395 in December. The peak month, November, reached 651 posts, 123% higher than the monthly average of 292.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VELVET CAVIAR's sponsored influencer collaborations break down by social platform:
- TikTok: 3.4k posts (98.2%)
- YouTube: 64 posts (1.8%)
VELVET CAVIAR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VELVET CAVIAR.
Here are 2 examples of VELVET CAVIAR's recent sponsored collaborations (one each for TikTok, YouTube).
eugeniaxo x VELVET CAVIAR
![TikTok post by @eugeniaxo for VELVET CAVIAR. Caption reads: [...] 🩵✨ I’m obsessed with this adorable....](https://images.od.modash.io/09c03fdb2528412c429c11ae89660ac44eb77618)
Influencer bio
Hi I'm eugenia 🖤 peace, love, and kindness 🥰
Collaboration metrics
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NathalyCuevas x VELVET CAVIAR
Influencer bio
a little bit of my life and adventures 💌 nathalycuevas@madridmngmt.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.2%
- Carousels: 7.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VELVET CAVIAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VELVET CAVIAR's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging 1K-5K views, VELVET CAVIAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 31.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (278.7k avg views/post):
nashlyvazquez x VELVET CAVIAR
![TikTok post by @nashlyvazquez for VELVET CAVIAR. Caption reads: [...] #travel #influencer #texas #grwm....](https://images.od.modash.io/4ecaff52d754c94c977ef7f891cac91c999f9ae5)
Influencer bio
Just a girl living life with you ✨ Beauty |Travel | Fashion 💌 nashly@paoagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
kouklitsa_ x VELVET CAVIAR
![TikTok post by @kouklitsa_ for VELVET CAVIAR. Caption reads: [...] least do it with a cute case 💋🎀🫦....](https://images.od.modash.io/a4ecd2fbc73dc434ce3c6c2de99debd8e54097f5)
Influencer bio
kouklitsa diaries | the art of being a pretty girl 🎀🐩🩰 insta: kouklitsa_ 📍tampa bay
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VELVET CAVIAR's repeat partnerships
Out of 1.4k unique influencers in our dataset, 174 of them (13%) posted content for VELVET CAVIAR in 3 or more separate calendar months. The most consistent partner is @thelegerlife, who has collaborated across 10 months with 44 total posts.
Here are 3 examples of VELVET CAVIAR's repeat influencer partnerships, with links to the sponsored content.
thelegerlife x VELVET CAVIAR
![TikTok post by @thelegerlife for VELVET CAVIAR. Caption reads: @velvetcaviar himilayan croc print phone [...].](https://images.od.modash.io/1a09d07850326f1cb7096a2332a39997031a3a4a)
![TikTok post by @thelegerlife for VELVET CAVIAR. Caption reads: @velvetcaviar i’m obsessed with this [...].](https://images.od.modash.io/bcc96ca36772eb972f207714a81b674819d8d4a9)
spill_it_mom x VELVET CAVIAR
![TikTok post by @spill_it_mom for VELVET CAVIAR. Caption reads: [...] lilac checkered case from @velvetcaviar is....](https://images.od.modash.io/f2e19819e4e17639baf1046faf61a88e682e4652)
![TikTok post by @spill_it_mom for VELVET CAVIAR. Caption reads: [...] protect your phone. @velvetcaviar is a woman....](https://images.od.modash.io/95284f2edc1ccabe5f83e54528a606def9f49248)
mora_alyss x VELVET CAVIAR
![TikTok post by @mora_alyss for VELVET CAVIAR. Caption reads: [...] & it’s 20% off right now! @velvetcaviar....](https://images.od.modash.io/cc0d2bf91397577eacbe216242d8ff6b2e53c955)
![TikTok post by @mora_alyss for VELVET CAVIAR. Caption reads: [...] This nude checkered Velvet Caviar case is....](https://images.od.modash.io/a5c58fcf0c18ed0fc60f339e6e322710c7da0a76)
![TikTok post by @mora_alyss for VELVET CAVIAR. Caption reads: [...] content creators 📱✨ The Velvet Caviar Nude....](https://images.od.modash.io/70f6b8b97c798d8ea772d826f3eb77aec9c388e9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VELVET CAVIAR had the most influencer activity. 72.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.8%)
- India (4.5%)
- Philippines (3.9%)
VELVET CAVIAR's influencer activity by market
Here is another example of VELVET CAVIAR collaborating with an influencer in United States.
thatgirlkaty2 x VELVET CAVIAR
![TikTok post by @thatgirlkaty2 for VELVET CAVIAR. Caption reads: [...] with this western phone case from....](https://images.od.modash.io/d7645a54142a26df9728ab897437ffc43b7d5a1d)
VELVET CAVIAR's influencer activity vs. related brands
VELVET CAVIAR is a style-led phone accessory brand that wins via design drops and creator-led product hauls. BURGA and Wildflower Cases compete for the same fashion-tech accessory shopper and rely on similar influencer-driven aesthetics and UGC.
Total influencer content
VELVET CAVIAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 4k sponsored posts, marginally ahead of VELVET CAVIAR (3.5k posts) and Wildflower Cases (1.9k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.
By social platform
VELVET CAVIAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 3.7k, VELVET CAVIAR at 3.4k, Wildflower Cases at 1.9k posts. VELVET CAVIAR's activity is particularly concentrated on TikTok. On Instagram, BURGA has posts while VELVET CAVIAR and Wildflower Cases show none.
By geographical market
VELVET CAVIAR vs. related brands influencer activity (by country)
Estimated sponsored posts in VELVET CAVIAR's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (2.6k posts, 72.7%), Canada (168 posts, 4.8%), India (158 posts, 4.5%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (1.5k posts, 36.3%), United Kingdom (181 posts, 4.5%), suggesting a Europe focus, while Wildflower Cases leads in South Korea with 199 posts (10.5%). Looking at United States specifically, the split is VELVET CAVIAR at 2.6k posts (72.7%), Wildflower Cases at 1.2k posts (61%), BURGA at 794 posts (19.7%). VELVET CAVIAR's strength in United States may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BURGA's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- Kaja Beauty's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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