VELVET CAVIAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 956 pieces of influencer content sponsored by VELVET CAVIAR over the last 12 months.
This report breaks down where & how VELVET CAVIAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VELVET CAVIAR, see here: VELVET CAVIAR influencers.
Influencer activity throughout the year
VELVET CAVIAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
VELVET CAVIAR's influencer activity by month
Number of sponsored posts
VELVET CAVIAR's sponsored post volume appears to trend upward over the 12-month period, rising from 93 posts in January to 126 in December. The peak month, November, reached 184 posts, 130% higher than the monthly average of 80.
VELVET CAVIAR's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 4.8M, while December recorded the least at 300.9k. Across all tracked posts in the 12-month window, average views per post were 12.7k. Interestingly, the highest-view month (May) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @eugeniaxo, generated 2.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VELVET CAVIAR's sponsored influencer collaborations break down by social platform:
- TikTok: 934 posts (97.7%)
- Instagram: 12 posts (1.3%)
- YouTube: 10 posts (1%)
VELVET CAVIAR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for VELVET CAVIAR.
Here are 3 examples of VELVET CAVIAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nottinacolada x VELVET CAVIAR
![Instagram post by @nottinacolada for VELVET CAVIAR. Caption reads: [...] mary & i are so grateful #prhaul #pr....](https://images.od.modash.io/8677fb00e1809666fee9f4eec86f3e3bb9f51038)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
eugeniaxo x VELVET CAVIAR
![TikTok post by @eugeniaxo for VELVET CAVIAR. Caption reads: [...] š©µāØ Iām obsessed with this adorable....](https://images.od.modash.io/09c03fdb2528412c429c11ae89660ac44eb77618)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NathalyCuevas x VELVET CAVIAR
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
š” Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers VELVET CAVIAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VELVET CAVIAR's influencers average views (TikTok)
Based on each influencer's average views per post
With 41.8% of partnerships featuring creators averaging <1K views, VELVET CAVIAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 40.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (65.2k avg views/post):
paigehyland_3 x VELVET CAVIAR
![TikTok post by @paigehyland_3 for VELVET CAVIAR. Caption reads: [...] @touchland @Dae Hair @velvetcaviar @Phlur....](https://images.od.modash.io/cb9af802cc3fb8faa589448e728da5601c3ffe05)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
mydlvz1 x VELVET CAVIAR
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VELVET CAVIAR's repeat partnerships
Out of 538 unique influencers in our dataset, 33 of them (6%) posted content for VELVET CAVIAR in 3 or more separate calendar months. The most consistent partner is @judyypelayo, who has collaborated across 6 months with 11 total posts.
Here are 3 examples of VELVET CAVIAR's repeat influencer partnerships, with links to the sponsored content.
judyypelayo x VELVET CAVIAR
![TikTok post by @judythpelayo for VELVET CAVIAR. Caption reads: @velvetcaviar š¤š« #fypć· #foryou [...].](https://images.od.modash.io/536e12e88572ac17a987d3b9e31e044d4cc16137)
![TikTok post by @judyypelayo for VELVET CAVIAR. Caption reads: [...] #aesthetic #girly #leopard @velvetcaviar .](https://images.od.modash.io/dd151f946db93cf6bcaf826be4d3a1b6d015f5b8)
![TikTok post by @judythpelayo for VELVET CAVIAR. Caption reads: [...] pink phone caseš„¹š©· @velvetcaviar.](https://images.od.modash.io/20e8bbad6544b9ea9839faa710fcb1483a910212)
jessonpointe x VELVET CAVIAR
![TikTok post by @jessonpointe for VELVET CAVIAR. Caption reads: [...] for your new iPhone! š¤š¤@velvetcaviar....](https://images.od.modash.io/6e91f88edff350b49dcb353030d7fe214ebb634d)
![TikTok post by @jessonpointe for VELVET CAVIAR. Caption reads: [...] 17 pro max and my new @velvetcaviar case and....](https://images.od.modash.io/ba219848c6e5f996c79a3ec9308d5834910a5c9f)
estrada.s07 x VELVET CAVIAR
![TikTok post by @estrada.s07 for VELVET CAVIAR. Caption reads: Velvet Caviar Has Iphone 17 Case On Sale [...].](https://images.od.modash.io/76926301da9f41747ebf2425d236a47bea9e8f84)
![TikTok post by @estrada.s07 for VELVET CAVIAR. Caption reads: [...] Sale Now, Order Today šš @velvetcaviar....](https://images.od.modash.io/d28aaf2f517ac5df383dcbfcada09faa199d985f)
š” Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
VELVET CAVIAR's influencer activity vs. related brands
Velvet Caviar competes with Wildflower Cases and BURGA in fashion phone accessories driven by drops, aesthetics, and creator styling. These brands target the same audience that buys cases as part of an outfit and everyday carry.
Total influencer content
VELVET CAVIAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 1.9k sponsored posts, significantly outpacing VELVET CAVIAR (956 posts) and Wildflower Cases (742 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
VELVET CAVIAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 1.7k, VELVET CAVIAR at 934, Wildflower Cases at 694 posts. VELVET CAVIAR's activity is particularly concentrated on TikTok.
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