We analyzed 13.5k pieces of influencer content sponsored by Teveo over the last 12 months.
This report breaks down where & how Teveo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Teveo, see here: Teveo influencers.
Teveo's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Teveo's influencer activity appears to have tapered over the year, from 976 posts in January down to 747 in December. June was the busiest month at 2.5k posts, 126% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Teveo's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Teveo.
Here are 3 examples of Teveo's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
2 meter & kein klassischer influencer 🦦 @prepmymeal | code: patrickschfr
Collaboration metrics
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Influencer bio
anzeige ❤️🩹 DEIN SAFE SPACE @Teveo JD10 ✨ @FITJEANS xjuliax
Collaboration metrics
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Influencer bio
😂 Fitness Comedy by Lars 🐼 Anzeige | ESN bis zu 30% - PANDA @teveo - PANDA10 Twitch: Proteinpanda_
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Teveo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.9% of partnerships featuring creators averaging 1K-5K views, Teveo's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (320.9k avg views/post):
Influencer bio
VIBES🤍| FITNESS 🌸 | LIFESTYLE✨ Bei mir gibt es NUR gute Laune! 💌: dilan@majeste-management.de
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
lifestyle | positivity | fitness & sport | twitch streamerin | studentin | animalfriend ig/yt: lauraroehrigg 📧 laura@rabona.gg
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 442 of them (19%) posted content for Teveo in 3 or more separate calendar months. The most consistent partner is @vivisgymmotivation, who has collaborated across 13 months with 68 total posts.
Here are 3 examples of Teveo's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Germany is where Teveo had the most influencer activity. 20.3% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Teveo collaborating with an influencer in Germany.
Teveo competes with AYBL in women’s activewear for gym-focused consumers, while Women’s Best is a close adjacent competitor that targets the same fitness lifestyle audience through influencer-led communities.
Total sponsored posts tracked (last 12 months)
AYBL leads with 37.5k sponsored posts, significantly outpacing Teveo (13.5k posts) and Women's Best (8.7k posts). Across all three brands, the average volume is 19.9k posts, indicating mature, scaled influencer programs. AYBL has nearly three times as many total posts as Teveo and over four times as many as Women's Best.
Sponsored posts by platform
Teveo leads on YouTube, while AYBL has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with AYBL at 25.1k, Teveo at 8.3k, Women's Best at 2.7k posts. AYBL has about three times as many Instagram posts as Teveo and over four times as many as Women's Best, and it has about three times as many TikTok posts as Teveo and around nine times as many as Women's Best.
Estimated sponsored posts in Teveo's top markets
AYBL has the highest estimated sponsored-post volume in United States (18k posts, 47.9%), United Kingdom (6k posts, 15.9%), France (1.7k posts, 4.5%), suggesting a Europe focus, while Teveo leads in Germany with 2.7k posts (20.3%). Looking at United States specifically, the split is AYBL at 18k posts (47.9%), Women's Best at 4k posts (45.7%), Teveo at 2.2k posts (16%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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