We analyzed 10.6k pieces of influencer content sponsored by Yepoda over the last 12 months.
This report breaks down where & how Yepoda invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Yepoda, see here: Yepoda influencers.
Yepoda's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Yepoda's influencer output appears relatively consistent throughout the year, averaging about 880 sponsored posts per month. October recorded the highest volume at 1.1k posts (29% above average), while February was the quietest at 612 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yepoda's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Yepoda.
Here are 3 examples of Yepoda's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Speaker radiofonica, conduttrice&founder del DiSAGiO CLUB 🍿 📍Lugano 🎧ON-AIR: h.7-10 @radio3i 📩 info@margheritazanatta.com DISAGIO CLUB: entra qui👇🏻
Collaboration metrics
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Influencer bio
🍒🪩🌸🍸🍋 ig : minanovakk 🤍 / sc : minanovakk 🤍 💌 : contactminanova@gmail.com
Collaboration metrics
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Influencer bio
one house down from the girl next door 🏡✨🩰
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Yepoda are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Yepoda's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post):
Influencer bio
Soy maquilladora profesional y creo contenido cero profesional 😏 a veces también te cuento mi vida y nos echamos unos jajas 🙊🩷
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
UK | makeup girlie ♡ Tiktok: Poppymarchh @thebloggeragent hmarks@thebloggeragent.co.uk
Collaboration metrics
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Out of 4.1k unique influencers in our dataset, 1.2k of them (28%) posted content for Yepoda in 3 or more separate calendar months. The most consistent partner is @cristianocervigni, who has collaborated across 13 months with 18 total posts.
Here are 3 examples of Yepoda's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where Yepoda had the most influencer activity. 27.7% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Yepoda collaborating with an influencer in Italy.
Yepoda competes in modern K-beauty skincare, where Beauty of Joseon and COSRX are category leaders with similar routine-led creator content. Both are highly relevant benchmarks for product education, texture shots, and regimen storytelling.
Total sponsored posts tracked (last 12 months)
COSRX leads with 30.3k sponsored posts, significantly outpacing Beauty Of Joseon (12.8k posts) and Yepoda (10.6k posts). Across all three brands, the average volume is 17.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 21.9k, Beauty Of Joseon at 12.8k, Yepoda at 4.5k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. COSRX has several times more TikTok posts than Yepoda.
Estimated sponsored posts in Yepoda's top markets
COSRX has the highest estimated sponsored-post volume in United States (7.3k posts, 24.2%), Japan (5.2k posts, 17%), India (4.1k posts, 13.4%), suggesting a Asia focus, while Yepoda has the highest estimated sponsored-post volume in Italy (2.9k posts, 27.7%), France (1.5k posts, 14%), Spain (1.3k posts, 12.3%), suggesting a Europe focus, while Beauty Of Joseon leads in Brazil with 2.2k posts (17.3%). Looking at United States specifically, the split is COSRX at 7.3k posts (24.2%), Beauty Of Joseon at 4.9k posts (38.3%). Yepoda's strength in France may indicate a home-market focus, while COSRX shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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