Yepoda Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.6k pieces of influencer content sponsored by Yepoda over the last 12 months.
This report breaks down where & how Yepoda invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Yepoda, see here: Yepoda influencers.
Influencer activity throughout the year
Yepoda's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Yepoda's influencer activity by month
Number of sponsored posts
Yepoda's influencer activity appears to have tapered over the year, from 513 posts in January down to 490 in December. May was the busiest month at 979 posts, 56% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yepoda's sponsored influencer collaborations break down by social platform:
- TikTok: 5.2k posts (68.5%)
- Instagram: 2.4k posts (31.1%)
- YouTube: 27 posts (0.4%)
Yepoda's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Yepoda.
Here are 3 examples of Yepoda's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
martinasaddemi x Yepoda
![Instagram post by @martinasaddemi for Yepoda. Caption reads: [...] prodotto ✨ Sto usando The Dewy Day di....](https://images.od.modash.io/b50ce6cf0c79b74e0722d10653fc943afff089dc)
Influencer bio
📍Milano 🍋 proud sicula faccio troppe storie - non solo su Instagram.
Collaboration metrics
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inesxb x Yepoda
![TikTok post by @inesxb for Yepoda. Caption reads: [...] @Erborian France @Uriage France @Yepoda....](https://images.od.modash.io/eda2a177ce91cfef1ada65704b8d0bf244f97c40)
Influencer bio
Sc : S.ines Ig : inesxb_ Makeup, Skincare, Lifestyle✨ 💌 inesxb@irismanagement.fr
Collaboration metrics
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daisychoiii x Yepoda
Influencer bio
Hey, I'm Daisy♡ welcome to my digital diary, xoxo. I'm a Korean-Canadian content creator based in AB, Canada. On my channel you can expect to see productivity vlogs, food diaries, fashion and beauty videos.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Yepoda are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Yepoda's influencers average views (TikTok)
Based on each influencer's average views per post
Yepoda's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
alicelimperatrice x Yepoda
![TikTok post by @alicelimperatrice for Yepoda. Caption reads: [...] Make up 100% été avec les produits @Yepoda....](https://images.od.modash.io/8cfff6f3ff5816bf1997843adcda803009300945)
Influencer bio
Coucou les fiiiiiii 🍒 Ajoute moi ici aussi: 👻 alicelimperatri Deuxième compte tiktok @alicelimperatrice2
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
tukyroal x Yepoda
![TikTok post by @tukyroal for Yepoda. Caption reads: [...] mi rutina. The Porefect Pads de @Yepoda....](https://images.od.modash.io/d51f78d77d715e7c0ed71ffe486209d5feaec806)
Influencer bio
𝚋𝚎𝚊𝚞𝚝𝚢 | 𝚕𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎 | 𝚜𝚝𝚞𝚍𝚢 Futura Farmacéutica 🔬🧫🧬 💌tukyroal@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Yepoda's repeat partnerships
Out of 3.5k unique influencers in our dataset, 680 of them (19%) posted content for Yepoda in 3 or more separate calendar months. The most consistent partner is @arnau.beauty, who has collaborated across 11 months with 16 total posts.
Here are 3 examples of Yepoda's repeat influencer partnerships, with links to the sponsored content.
arnau.beauty x Yepoda
![TikTok post by @arnau.beauty for Yepoda. Caption reads: [...] las glass skin coreana de @Yepoda con su....](https://images.od.modash.io/cf1300cd04de58504659a7849f30cbdaab435e46)
forsequelle2 x Yepoda
![TikTok post by @forsequelle2 for Yepoda. Caption reads: [...] #pov #skincarecoreana #yepoda ADV@Yepoda....](https://images.od.modash.io/ace15e563424ab157caf51176b32625275511302)
![TikTok post by @forsequelle2 for Yepoda. Caption reads: [...] @quellagiovanna @quellaromina @Yepoda #adv....](https://images.od.modash.io/7bb60149ee8b378498141593c7b630e7991ce4c8)
ilariagalloni x Yepoda
![TikTok post by @ilariagalloni for Yepoda. Caption reads: [...] promo per ricevere il Charm Yepoda e....](https://images.od.modash.io/c54fbde80b16a965a294978d5593653920b5504f)
![TikTok post by @ilariagalloni for Yepoda. Caption reads: [...] i 🌴SUMMER SALE🌴 sul sito di @Yepoda,....](https://images.od.modash.io/ca5f54e2bbc44074ccadac1892b598481a3fa7c0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where Yepoda had the most influencer activity. 25.5% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (23%)
- United States (9.7%)
- Poland (9.7%)
Yepoda's influencer activity by market
Here is another example of Yepoda collaborating with an influencer in Italy.
martinadutto x Yepoda
![Instagram post by @martinadutto for Yepoda. Caption reads: [...] sapete, questa è la skincare routine di....](https://images.od.modash.io/bd90a73fc7c851120a7252b9598a58a388ba4a58)
Yepoda's influencer activity vs. related brands
Yepoda competes closely with Beauty Of Joseon and Axis-y in K-beauty-inspired skincare, targeting similar routine-focused audiences who discover products through creator demos and ingredient explainers.
Total influencer content
Yepoda vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beauty Of Joseon leads with 16.7k sponsored posts, significantly outpacing Axis-y (10.1k posts) and Yepoda (7.6k posts). Across all three brands, the average volume is 11.5k posts, indicating mature, scaled influencer programs. Beauty Of Joseon has over twice as many total posts as Yepoda.
By social platform
Yepoda vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Axis-y leads on Instagram and Beauty Of Joseon leads on TikTok and YouTube. The gap is most notable on TikTok, with Beauty Of Joseon at 16.6k, Axis-y at 6.8k, Yepoda at 5.2k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On Instagram, Beauty Of Joseon has 0 posts while Yepoda and Axis-y each have thousands.
By geographical market
Yepoda vs. related brands influencer activity (by country)
Estimated sponsored posts in Yepoda's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (6.2k posts, 37.3%), Czech Republic (5.1k posts, 30.6%), United Kingdom (918 posts, 5.5%), suggesting a Europe focus, while Yepoda has the highest estimated sponsored-post volume in Italy (1.9k posts, 25.5%), France (1.7k posts, 23%), suggesting a Europe focus, while Axis-y leads in India with 1.8k posts (18%). Looking at United States specifically, the split is Beauty Of Joseon at 6.2k posts (37.3%), Axis-y at 2k posts (19.5%), Yepoda at 736 posts (9.7%). Yepoda's strength in France may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- IGK Hair's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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