Yepoda Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.5k pieces of influencer content sponsored by Yepoda over the last 12 months.
This report breaks down where & how Yepoda invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Yepoda, see here: Yepoda influencers.
Influencer activity throughout the year
Yepoda's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Yepoda's influencer activity by month
Number of sponsored posts
Yepoda's influencer output appears relatively consistent throughout the year, averaging about 876 sponsored posts per month. October recorded the highest volume at 1.1k posts (28% above average), while April was the quietest at 354 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yepoda's sponsored influencer collaborations break down by social platform:
- Instagram: 5.9k posts (56.2%)
- TikTok: 4.6k posts (43.7%)
- YouTube: 10 posts (0.1%)
Yepoda's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Yepoda.
Here are 3 examples of Yepoda's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
margheritazanatta x Yepoda
![Instagram post by @margheritazanatta for Yepoda. Caption reads: [...] prima di uscire e state una fragola!....](https://images.od.modash.io/fc96a943b3f15a572879e50d9127d50a7a1c1aa1)
Influencer bio
Speaker radiofonica, conduttrice&founder del DiSAGiO CLUB 🍿 📍Lugano 🎧ON-AIR: h.7-10 @radio3i 📩 info@margheritazanatta.com DISAGIO CLUB: entra qui👇🏻
Collaboration metrics
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inesxb x Yepoda
![TikTok post by @inesxb for Yepoda. Caption reads: [...] @Erborian France @Uriage France @Yepoda....](https://images.od.modash.io/eda2a177ce91cfef1ada65704b8d0bf244f97c40)
Influencer bio
Sc : S.ines Ig : inesxb_ Makeup, Skincare, Lifestyle✨ 💌 inesxb@irismanagement.fr
Collaboration metrics
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d3rmocosmetica x Yepoda
![YouTube post by @d3rmocosmetica for Yepoda. Caption reads: [...] agregar a tu rutina los nuevos pads de....](https://images.od.modash.io/28a1f3a687b9d747084a08f13a0c58a361ffabd7)
Influencer bio
I am Esther, nurse and specialist in skincare and dermocosmetics. I will guide you to a healthy and radiant skin, no matter your age. My content is designed to help you improve your skin, keep it healthy and enhance your natural beauty. With over 15 years of skincare experience, I have perfected my techniques and tips and will share my knowledge with you. I will show you skincare products that I personally test on my skin, as well as on friends and family, so you can see the results on different skin types. You will discover tips on how to use skincare products and learn about the active ingredients that are beneficial for your skin. By following me, you will learn how to create the perfect routine tailored to your skin type. You will stop spending money on unnecessary products, I will guide you to invest your money in dermo-cosmetic products that your skin needs and not in other skincare products. Join me on this journey to healthier and more beautiful skin.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 95.4%
- Posts: 4.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Yepoda are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Yepoda's influencers average views (Instagram)
Based on each influencer's average views per post
With 29.5% of partnerships featuring creators averaging 10K-50K views, Yepoda's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 25%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.1M avg views/post):
cam_make_up x Yepoda
Influencer bio
- 📩 cam.make.up.real@gmail.com - 1.Million TikTok / 420k YouTube 🫶🏼 -👼🏻🕊️Malek 🤍 👦🏻 Yassine 🥰🤍 👧🏻Kayla😍🤍 - Aidons Mona et ses enfants 🍉❤️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
yumajulievoss x Yepoda
![Instagram post by @yumajulievoss for Yepoda. Caption reads: [...] aus, Video kommt!!🤍 /anzeige< 3 @yepoda.de....](https://images.od.modash.io/f1878569383d7e30e0ce663ce904dbbc628c0662)
Influencer bio
hamburg sa: julie@24hoursagency.de ✉️yumajulievoss@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Yepoda's repeat partnerships
Out of 4.2k unique influencers in our dataset, 1.1k of them (27%) posted content for Yepoda in 3 or more separate calendar months. The most consistent partner is @ilariaagalloni, who has collaborated across 12 months with 12 total posts.
Here are 3 examples of Yepoda's repeat influencer partnerships, with links to the sponsored content.
ilariaagalloni x Yepoda
![Instagram post by @ilariaagalloni for Yepoda. Caption reads: [...] esfolia e ripeti 🔁🩷 #adv @yepoda.it....](https://images.od.modash.io/517f4772f7f3be443aaa3fa64c7d828d10ace5b1)
![Instagram post by @ilariaagalloni for Yepoda. Caption reads: [...] i 🌴SUMMER SALE🌴 sul sito di @yepoda.it,....](https://images.od.modash.io/89452d507f84345fa6f1a910489bee38cbee9622)
cristianocervigni x Yepoda
![Instagram post by @cristianocervigni for Yepoda. Caption reads: [...] il calendario dell’avvento di @yepoda.it!!!....](https://images.od.modash.io/0e18793fdbb02fc6d7063e9d4d48375047235f33)
![Instagram post by @cristianocervigni for Yepoda. Caption reads: [...] GRATIS! Festeggiamo insieme a @yepoda.it il....](https://images.od.modash.io/c72f038113a0489342e15b16993c930d39722ddf)
![Instagram post by @cristianocervigni for Yepoda. Caption reads: [...] in tempo! Fino al 25 Dicembre @yepoda.it ha....](https://images.od.modash.io/c8c1fef34e026036c7a63b68b7e77c1496f944a4)
chiara_geme x Yepoda
![Instagram post by @chiara_geme for Yepoda. Caption reads: [...] dilatati: The Porefect Pad di @yepoda.it ✨....](https://images.od.modash.io/bbcc7569367c375ea403759ecb5a4c8b2e4f8c15)
![Instagram post by @chiara_geme for Yepoda. Caption reads: [...] che amo e le 3 che odio di @yepoda.it 🎀....](https://images.od.modash.io/853ae155f24747da17112e5f8347361b72c3f6b8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Italy is where Yepoda had the most influencer activity. 30.7% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (12.7%)
- France (12.3%)
- United States (11.6%)
Yepoda's influencer activity by market
Here is another example of Yepoda collaborating with an influencer in Italy.
basya_skincare x Yepoda
Yepoda's influencer activity vs. related brands
Yepoda competes with Typology and The Inkey List in minimalist, routine-driven skincare that leans on education and repeatable regimens. Their influencer strategies overlap around morning/night routines, ingredient callouts, and accessible entry points.
Total influencer content
Yepoda vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Yepoda leads with 10.5k sponsored posts, significantly outpacing Theinkeylist (6.8k posts) and Typology (2.7k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Yepoda has far more total posts than Typology and The Inkey List.
By social platform
Yepoda vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Yepoda leads on Instagram, while Theinkeylist has the most activity on TikTok and Typology has the most activity on YouTube. The gap is most notable on Instagram, with Yepoda at 5.9k, Typology at 1.4k, Theinkeylist at 929 posts. Theinkeylist's activity is particularly concentrated on TikTok. Yepoda has more Instagram posts than Typology and The Inkey List, while The Inkey List has more TikTok posts than Yepoda and Typology, and Typology has more YouTube posts than Yepoda and The Inkey List.
By geographical market
Yepoda vs. related brands influencer activity (by country)
Estimated sponsored posts in Yepoda's top markets
Yepoda has the highest estimated sponsored-post volume in Italy (3.2k posts, 30.7%), Spain (1.3k posts, 12.7%), France (1.3k posts, 12.3%), suggesting a Europe focus, while Theinkeylist has the highest estimated sponsored-post volume in United States (2.9k posts, 42.6%), United Kingdom (1.3k posts, 19%), Canada (320 posts, 4.7%), suggesting a North America focus, while Typology leads in Japan with 443 posts (16.6%). Yepoda's strength in France may indicate a home-market focus, while Theinkeylist shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Typology's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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