OCEANSAPART Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 359 pieces of influencer content sponsored by OCEANSAPART over the last 12 months.
This report breaks down where & how OCEANSAPART invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OCEANSAPART, see here: OCEANSAPART influencers.
Influencer activity throughout the year
OCEANSAPART's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OCEANSAPART's influencer activity by month
Number of sponsored posts
OCEANSAPART's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 44 posts (47% above the 30 monthly average), while June was the quietest at 10 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OCEANSAPART's sponsored influencer collaborations break down by social platform:
- Instagram: 281 posts (78.3%)
- YouTube: 59 posts (16.4%)
- TikTok: 19 posts (5.3%)
OCEANSAPART's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OCEANSAPART.
Here are 3 examples of OCEANSAPART's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
deinetanzlehrerin x OCEANSAPART
![Instagram post by @deinetanzlehrerin for OCEANSAPART. Caption reads: [...] for always having our backs, ✨ to....](https://images.od.modash.io/e71a9a8a41d7bbb0141262abbbdf8887a3149a2e)
Influencer bio
📍Mannheim, Germany ceo of @reformfactory_ Co Founder @dancefactoryft 💌 Deinetanzlehrerin@gmx.de Impressum : @bermvda.de
Collaboration metrics
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mi9chelle x OCEANSAPART
Influencer bio
24 | austria kindergarten | gym | running | travel 💌✨ 𝒄𝒐𝒏𝒕𝒂𝒄𝒕: mi9chelle@gmx.at
Collaboration metrics
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ShirinsChaos x OCEANSAPART
![YouTube post by @ShirinsChaos for OCEANSAPART. Caption reads: [...] 🩷SNOCKS | CODE: shirin20 LINK:....](https://images.od.modash.io/1b2c12f49578d6ce97e586a8fdf9ad8d689e7529)
Influencer bio
Willkommen bei deiner Putzmotivation! Hier findest du Putzmotivation, einfache Haushaltstipps, Clean With Me Videos, FlyLady-Zonenreinigung, Ordnung und Organisation für ein stressfreies Zuhause. Ich zeige dir, wie du mit kleinen Routinen, Minimalismus, ADHS-freundlichen Methoden, Timer-Techniken und Ausmisten Schritt für Schritt mehr Struktur in deinen Haushalt bringst. Mehr Putzmotivation, mehr Ordnung, weniger Chaos – ganz ohne Stress und ohne Perfektionismus. #flylady Putzmotivation #CleanWithMe #adhd MEIN ETSY SHOP https://shirinsprintshop.etsy.com MEINE AMAZON FAVORITEN https://www.amazon.de/shop/shirinschaos SOCIAL MEDIA INSTAGRAM: https://bit.ly/3IZTLti TIKTOK: https://bit.ly/3D2sl1Z YOUTUBE 2.KANAL: https://youtube.com/@shirinscrimetime IMPRESSUM Angaben gemäß §5 TMG: Shirin Malekshahi-Cesur c/o IP-Management #8517 Ludwig-Erhard-Str. 18 20459 Hamburg Steuernummer: 34/250/01754 Kontakt (nur für geschäftliche Anfragen) Email: ShirinsPrintShop@web.de
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 50.2%
- Reels: 49.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OCEANSAPART are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OCEANSAPART's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.8% of partnerships featuring creators averaging 10K-50K views, OCEANSAPART's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (9.4k avg views/post):
carolinalapesta x OCEANSAPART
![Instagram post by @carolinalapesta for OCEANSAPART. Caption reads: [...] on ne s’attend pas 😂 💁♀️ outfit :....](https://images.od.modash.io/300bda200af0ac412c4265e9167c1ebdefa83acf)
Influencer bio
• Owner du Shala 🌸 Studio de yoga au Mans • Créatrice de tapis de yoga • Enseignante passionnée d’ashtanga, vinyasa, yin et aérien
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.2k avg views/post):
alexandra_avrami x OCEANSAPART
![Instagram post by @alexandra_avrami for OCEANSAPART. Caption reads: [...] Soft strength in every step.💚 Set:....](https://images.od.modash.io/6bb8163ee4558cc6b7a1842ccf86c04f192328b3)
Influencer bio
•Former Ballerina •Barre&PowerMat @ryoga_it •CelebrityTrainer @balletbeautiful •BalletTeacher @abtofficial @theicmt 🎓BSc Sport Sc NY🇺🇸IT🇮🇹GR🇬🇷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OCEANSAPART's repeat partnerships
Out of 206 unique influencers in our dataset, 6 of them (3%) posted content for OCEANSAPART in 3 or more separate calendar months. The most consistent partner is @ShirinsChaos, who has collaborated across 7 months with 41 total posts. @hula_aylin alone accounts for 14% of all tracked sponsored content.
Here are 2 examples of OCEANSAPART's repeat influencer partnerships, with links to the sponsored content.
ShirinsChaos x OCEANSAPART
![YouTube post by @ShirinsChaos for OCEANSAPART. Caption reads: [...] | CODE: shirin20 LINK: 🩷OCEANSAPART | CODE:....](https://images.od.modash.io/15726d6bf08af56bb5ea9e2b7499ed4882e6704f)
![YouTube post by @ShirinsChaos for OCEANSAPART. Caption reads: [...] WILD | CODE: SHIRIN20 | 🩷 OCEANSAPART |....](https://images.od.modash.io/ce376bbece107cf7841182baa5e7e7a28ae99534)
Clean_Elizabeth x OCEANSAPART
![YouTube post by @Clean_Elizabeth for OCEANSAPART. Caption reads: [...] ADVERTISING PARTNER: 👚 OCEANSAPART: Code:....](https://images.od.modash.io/1c52909163a0372f3b6ce0f65c51afad39d00acc)
![YouTube post by @Clean_Elizabeth for OCEANSAPART. Caption reads: [...] 👚 OCEANSAPART: Code: elizabeth20 for 20%....](https://images.od.modash.io/207a328192e61e7936cbfb096267e56f3515e983)
![YouTube post by @Clean_Elizabeth for OCEANSAPART. Caption reads: [...] With M... WERBEPARTNER: 👚 OCEANSAPART:....](https://images.od.modash.io/c85ec1b92f50ab2ff6d8ef534cc5b8d3e1f246ce)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Germany is where OCEANSAPART had the most influencer activity. 25.6% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (22.2%)
- France (17.4%)
- Poland (9.2%)
OCEANSAPART's influencer activity by market
Here is another example of OCEANSAPART collaborating with an influencer in Germany.
Clean_Elizabeth x OCEANSAPART
OCEANSAPART's influencer activity vs. related brands
OCEANSAPART competes in women’s activewear with Gymshark and lululemon, all targeting fitness and athleisure consumers where community, ambassadors, and lifestyle training content power influence.
Total influencer content
OCEANSAPART vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, significantly outpacing lululemon (29.4k posts) and OCEANSAPART (359 posts). Across all three brands, the average volume is 23k posts, indicating mature, scaled influencer programs. Gymshark and lululemon have tens of thousands of posts, while OCEANSAPART has a few hundred.
By social platform
OCEANSAPART vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, lululemon leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, lululemon at 12.7k, OCEANSAPART at 19 posts. OCEANSAPART's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and lululemon have far more posts than OCEANSAPART, while on YouTube OCEANSAPART has more posts than lululemon.
By geographical market
OCEANSAPART vs. related brands influencer activity (by country)
Estimated sponsored posts in OCEANSAPART's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while lululemon leads in Japan with 1.6k posts (5.5%), while OCEANSAPART has the highest estimated sponsored-post volume in Germany (92 posts, 25.6%), Italy (80 posts, 22.2%), France (62 posts, 17.4%), suggesting a Europe focus. Looking at United States specifically, the split is Gymshark at 22k posts (56%), lululemon at 15k posts (51.8%). OCEANSAPART's strength in Germany and France may indicate a home-market focus, while Gymshark shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- Hidratei's Influencer Marketing Strategy
- En Route Jewelry's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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