We analyzed 371 pieces of influencer content sponsored by OCEANSAPART over the last 12 months.
This report breaks down where & how OCEANSAPART invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OCEANSAPART, see here: OCEANSAPART influencers.
OCEANSAPART's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OCEANSAPART's influencer output appears relatively consistent throughout the year, averaging about 31 sponsored posts per month. March recorded the highest volume at 40 posts (29% above average), while February was the quietest at 15 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OCEANSAPART's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OCEANSAPART.
Here are 3 examples of OCEANSAPART's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Mannheim, Germany ceo of @reformfactory_ Co Founder @dancefactoryft 💌 Deinetanzlehrerin@gmx.de Impressum : @bermvda.de
Collaboration metrics
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Influencer bio
24 | austria kindergarten | gym | running | travel 💌✨ 𝒄𝒐𝒏𝒕𝒂𝒄𝒕: mi9chelle@gmx.at
Collaboration metrics
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Influencer bio
Kontakt: management@cleanelizabeth.de Impressum: Clean Elizabeth c/o Postflex #5721 Emsdettener Str. 10 48268 Greven Keine Pakete oder Päckchen - Annahme wird verweigert!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OCEANSAPART are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.6% of partnerships featuring creators averaging 10K-50K views, OCEANSAPART's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 30.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.5k avg views/post):
Influencer bio
Insegno Pilates, amo fare sport, esplorare il mondo, provare nuove ricette e perdermi in mille passioni. 🏠 @abilitastudio collab: info@handylabs.it
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.2k avg views/post):
Influencer bio
🎥 REISEN | LIFESTYLE | MAMA 📸 VIEL UNTERWEGS.DANN KOMM MAL MIT ☀️ +100 HOTELS VON INNEN GESEHEN 📍 RAVENSBURG
Collaboration metrics
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Out of 219 unique influencers in our dataset, 4 of them (2%) posted content for OCEANSAPART in 3 or more separate calendar months. The most consistent partner is @hula_aylin, who has collaborated across 12 months with 86 total posts. @hula_aylin alone accounts for 23% of all tracked sponsored content.
Here are 1 examples of OCEANSAPART's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where OCEANSAPART had the most influencer activity. 24.6% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OCEANSAPART collaborating with an influencer in Italy.
OCEANSAPART is a social-first activewear brand, making Gymshark and Bombshell Sportswear natural comparators for similar fitness creators, community challenges, and performance-to-lifestyle positioning.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing BOMBSHELL SPORTSWEAR (3.6k posts) and OCEANSAPART (371 posts). Across all three brands, the average volume is 31.2k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than OCEANSAPART and BOMBSHELL SPORTSWEAR.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, BOMBSHELL SPORTSWEAR at 2.9k, OCEANSAPART at 318 posts. OCEANSAPART's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark has far more posts than OCEANSAPART and BOMBSHELL SPORTSWEAR.
Estimated sponsored posts in OCEANSAPART's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while BOMBSHELL SPORTSWEAR leads in Brazil with 213 posts (6%), while OCEANSAPART has the highest estimated sponsored-post volume in Italy (91 posts, 24.6%), Germany (89 posts, 24%), France (62 posts, 16.6%), suggesting a Europe focus. Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), BOMBSHELL SPORTSWEAR at 2.1k posts (57.8%). OCEANSAPART's strength in Germany and France may indicate a home-market focus, while Gymshark shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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