drinknello Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.8k pieces of influencer content sponsored by drinknello over the last 12 months.
This report breaks down where & how drinknello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with drinknello, see here: drinknello influencers.
Influencer activity throughout the year
drinknello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
drinknello's influencer activity by month
Number of sponsored posts
drinknello's influencer output appears relatively consistent throughout the year, averaging about 897 sponsored posts per month. January recorded the highest volume at 1.3k posts (44% above average), while April was the quietest at 530 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of drinknello's sponsored influencer collaborations break down by social platform:
- TikTok: 10.6k posts (98.2%)
- Instagram: 194 posts (1.8%)
drinknello's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for drinknello.
Here are 2 examples of drinknello's recent sponsored collaborations (one each for Instagram, TikTok).
zacaffleck x drinknello
![Instagram post by @zacaffleck for drinknello. Caption reads: [...] need all the help I can get! I drink....](https://images.od.modash.io/54958abc5a1098f3ce4c507c64828df43d860eb8)
Influencer bio
💍@jenniferlaffleck ✉️: ZacAffleck@select.co
Collaboration metrics
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romebaby x drinknello
Influencer bio
Skincare + beauty + trending finds ✨ Your perfect routine, simplified🤍 All of the things ⬇️
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.1%
- Carousels: 6.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers drinknello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
drinknello's influencers average views (TikTok)
Based on each influencer's average views per post
With 77.1% of partnerships featuring creators averaging <1K views, drinknello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (527.6k avg views/post):
renee.noe x drinknello
Influencer bio
24, wife, mom to navy, follower of Christ ♡ oc, ca 💌 adam.hays@wilhelmina.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
normaescandontiktok x drinknello
Influencer bio
✨ Tu amiga La Normis Probando productos para recomendarte los que sí valen la pena 🤩 40+ Beauty & Style 📍USA 🇺🇸 TTS⭐️Creator 0.5%TTS🏅
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
drinknello's repeat partnerships
Out of 3.5k unique influencers in our dataset, 409 of them (12%) posted content for drinknello in 3 or more separate calendar months. The most consistent partner is @joliolioliver, who has collaborated across 11 months with 50 total posts.
Here are 3 examples of drinknello's repeat influencer partnerships, with links to the sponsored content.
joliolioliver x drinknello
pegbama x drinknello
kenz.afterhours x drinknello
![TikTok post by @kenz.afterhours for drinknello. Caption reads: [...] on shop rn @Drink Nello #drinknello....](https://images.od.modash.io/2635fade1781bd6f5955ac0cf495e3f51650040e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where drinknello had the most influencer activity. 85% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.1%)
- Canada (3.8%)
- Brazil (1.9%)
drinknello's influencer activity by market
Here is another example of drinknello collaborating with an influencer in United States.
adhdlandia x drinknello
drinknello's influencer activity vs. related brands
drinknello aligns most closely with DrinkPrime and Electrolit in functional beverages, competing for performance-and-lifestyle audiences influenced by taste tests, routines, and fitness creators.
Total influencer content
drinknello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
drinknello leads with 10.8k sponsored posts, significantly outpacing DrinkPrime (3.9k posts) and Electrolit (2.3k posts). Across all three brands, the average volume is 5.6k posts, indicating mature, scaled influencer programs. drinknello has more total posts than DrinkPrime and Electrolit combined.
By social platform
drinknello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
drinknello leads on TikTok, while DrinkPrime has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with drinknello at 10.6k, DrinkPrime at 1.5k, Electrolit at 0 posts. drinknello's activity is particularly concentrated on TikTok. drinknello’s posting is heavily concentrated on TikTok, while DrinkPrime and Electrolit have much higher Instagram volumes and drinknello has no YouTube posts.
By geographical market
drinknello vs. related brands influencer activity (by country)
Estimated sponsored posts in drinknello's top markets
drinknello has the highest estimated sponsored-post volume in United States (9.1k posts, 85%), United Kingdom (441 posts, 4.1%), Canada (409 posts, 3.8%), suggesting a North America focus, while Electrolit has the highest estimated sponsored-post volume in Mexico (554 posts, 24.1%), Chile (223 posts, 9.7%), while DrinkPrime leads in India with 444 posts (11.5%). Looking at United States specifically, the split is drinknello at 9.1k posts (85%), DrinkPrime at 1.9k posts (50.2%), Electrolit at 868 posts (37.8%). drinknello's strength in United States and United Kingdom may indicate a home-market focus, while Electrolit shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DrinkPrime's Influencer Marketing Strategy
- Electrolit's Influencer Marketing Strategy
- LEWKIN's Influencer Marketing Strategy
- Kaja Beauty's Influencer Marketing Strategy
- SodaStream's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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