drinknello Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 10.7k pieces of influencer content sponsored by drinknello over the last 12 months.
This report breaks down where & how drinknello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with drinknello, see here: drinknello influencers.
Influencer activity throughout the year
drinknello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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drinknello's influencer activity by month
Number of sponsored posts
drinknello's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 1.3k posts (45% above the 889 monthly average), while May was the quietest at 388 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of drinknello's sponsored influencer collaborations break down by social platform:
Here are 3 examples of drinknello's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
zacaffleck x drinknello
zacaffleck
@zacaffleck
02 Oct, 25
472.9k
2.6k
[...] need all the help I can get! I drink @drinknello Supercalm daily to de-stress [...]
Influencer bio
💍@jenniferlaffleck
✉️: ZacAffleck@select.co
Collaboration metrics
Post views472.9k
Post EMV $14.4k
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itsselahmichelle x drinknello
itsselahmichelle
@itsselahmichelle
24 Nov, 25
2.7M
1.1k
run and check your local costco!!! this is the first time i’ve seen strawberries and cream in store! 😳 @Drink Nello #costcohaul #costco #nello
Influencer bio
just your coastal millennial homegirl
✨🪩🐚🌾🪶⚡️
tts: selah@456growth.com
Collaboration metrics
Post views2.7M
Post EMV $54.1k
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WellwithArielleLorre x drinknello
WellwithArielleLorre
@WellwithArielleLorre
15 Jul, 26
39.6k
626
I sat down with my longtime trainer, Jenna Lagana, for the episode I've wanted to record for over a year - the real, unfiltered conversation about what it actually takes to build the body most women say they want. We get into why strength training makes so many women feel puffy and inflamed (and why that's not "all in your head"), whether getting "bulky" is even a real risk, how genetics shape where your body builds muscle first, and why consistency beats perfection every time. Jenna also breaks down her favorite glute-building exercises, how to fuel your body if you're lifting and running, how much cardio the newest research actually recommends, and which supplements are worth your money. We talk about: ✨ Why women get "puffy" from working out and how long it actually takes to go away ✨ How to know if you're overtraining and undereating without realizing it ✨ The truth about getting "bulky" from strength training (it's basically a myth) ✨ How to build glutes without growing your quads ✨ Hinge vs. squat: the best glute exercises for your body type ✨ Why banded glute bridges are overrated (and what to do instead) ✨ How much cardio you actually need for longevity, not just aesthetics ✨ What a realistic timeline looks like to see real body changes Connect with Dr. Jenna Lagana 🌐 Website: 📸 Instagram: About Dr. Jenna Lagana Dr. Jenna Lagana is a Los Angeles–based chiropractor, sports medicine specialist, and founder of Lagana Wellness Co., with experience treating everyday clients, athletes, and Team USA competitors. Her approach is built around one philosophy: train hard, move well, and never just push through the pain. Timestamps: 00:00 What Every Woman Gets Wrong About Training 10:23 What Makes a Great Trainer-Client Relationship 16:45 Building an Athletic Body: Quads, Glutes, and Capped Shoulders 22:06 Busting the Myth That Strength Training Makes Women Bulky 26:37 What Really Causes Workout Puffiness: Hormones, PCOS, and Inflammation 37:18 Best Exercises for Glute Growth: Hinges Versus Squats 48:19 Signs You're Overtraining and Undereating (And Why It Backfires) 59:12 What a Full Day of Eating Looks Like for Muscle and Energy 1:04:10 How Much Cardio You Actually Need Each Week 1:06:39 Rapid Fire: Most Overrated and Underrated Exercises This episode is sponsored by: • BON CHARGE - A skincare and recovery brand offering red light therapy devices, including their Red Light Face Mask. 👉 Save 15% off the Red Light Face Mask at using code BLONDE • Hungryroot - A grocery and recipe delivery service that sends personalized, easy-to-make meals. Get 40% off your first box plus a free item in every box for life at using code BLONDE • Nutrafol - A hair growth supplement that supports visibly thicker, stronger, faster growing hair. 👉 Get $10 off your first month's subscription and free shipping at using promo code BLONDE • Prolon - A nutrition program offering a 5-day fasting reset to support cellular health. 👉 Get 15% off sitewide plus a $40 bonus gift when you subscribe to the 5-Day Program at • Ladder - A fitness coaching app that builds personalized workout plans with a real coach guiding every session. 👉 Take the quiz at for a free 7-day trial with no credit card, plus $10 off your first month if you join • Nello - A drink brand offering a limited-time discount that stacks with subscription savings. 👉 Get 20% off, up to 40% off with a subscription, at using code WELL at checkout • Puori - A grass-fed whey protein brand offering a discounted first order with subscription. 👉 Get 32% off your first Puori Grass-Fed Whey Protein order plus a free premium shaker bottle at using code WELL at checkout • Quo - financial safety and fraud protection service for staying on top of your money. 👉 Try Quo for free plus get 20% off your first 6 months at Looking for exclusive wellness tips, beauty hacks, and lifestyle insights you won’t find anywhere else? Subscribe to my weekly newsletter for all the inside scoop, including personal routines and healthy living tips! Don’t miss out! Follow me: Instagram: Facebook: TikTok: Pinterest: X: YouTube: Apple: Spotify:
Influencer bio
In a world of ever-changing wellness trends and information, what does it mean to truly be "WELL"? Arielle Lorre is here to explore this with you. Through interviews with world renowned experts in medicine, nutrition, fitness, and yes, even beauty... as well as inspiring guests and her own life experiences, Arielle is here to bring you candid conversations that will equip you with everything you need to live your best life and look good doing it. Think of WELL as your go-to resource for all of the latest in wellness and Arielle as your internet bestie!
Collaboration metrics
Post views39.6k
Post EMV $1.3k
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If you break this down further by content type on TikTok, this is what it looks like:
For their top social platform (TikTok), here is a breakdown of the type of influencers drinknello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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drinknello's influencers average views (TikTok)
Based on each influencer's average views per post
<1K79.9%
1K-5K15.6%
5K-10K1.9%
10K-50K1.7%
50K-100K0.3%
100K-500K0.4%
500K+0.2%
With 80% of partnerships featuring creators averaging <1K views, drinknello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.0k avg views/post):
shopwithgraciegirl x drinknello
shopwithgraciegirl
@shopwithgraciegirl
13 Nov, 25
509.4k
1.6k
We drink these Every. Single. Day !!! #womenover30 #nellobfcm #tiktokshopblackfriday #tiktokshopblackfridaydeals #cybermonday @Drink Nello
Influencer bio
All my fav TikTok Shop finds
🏝️🌞🧜🏼♀️🌺✨
Health/wellness/Beauty
Thegraciecollins@gmail.com
Collaboration metrics
Post views509.4k
Post EMV $10.3k
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
savannah.sullivann x drinknello
savannah.sullivann
@savannah.sullivann
26 Jun, 26
10.8k
198
Ideal summer night as a teacher with @Nello !! #teacher #teachersoftiktok #nello #summerevening #summer
Influencer bio
1st Grade Teacher
Follower of the King
25👩🏼🏫✏️🌟🪩🌸
💌:mrs.sullivanteaches@thesociablesociety.com
Collaboration metrics
Post views10.8k
Post EMV $226
Get a free trial to find more data on influencer audiences, performance, and collaborations.
drinknello's repeat partnerships
Out of 3.3k unique influencers in our dataset, 354 of them (11%) posted content for drinknello in 3 or more separate calendar months. The most consistent partner is @messyparenting, who has collaborated across 11 months with 72 total posts.
Here are 3 examples of drinknello's repeat influencer partnerships, with links to the sponsored content.
messyparenting x drinknello
messyparenting
@messyparenting
02 Nov, 25
2.4k
5
@Drink Nello superfocus bundle deal! #nello #nellosuperfocus #selfcare
messyparenting
@messyparenting
27 Jan, 26
2k
17
@Drink Nello super focus has transformed my days #nello #nellosuperfocus
messyparenting
@messyparenting
19 Dec, 25
1.7k
26
This bundle is insane! 🤯 @Drink Nello #nello #nellosupercalm #nellosuperfocus
joliolioliver x drinknello
joliolioliver
@joliolioliver
10 Oct, 25
5.5k
59
Replying to @Just_me_and_the_dogs okay but hair pulled back do you feel me?😂 @Drink Nello #nello #adhd #focus #nootropics #tiktokshopcreatorpicks
joliolioliver
@joliolioliver
03 Jan, 26
4.2k
12
Scratch the new year, new me bs🫣 @Drink Nello #cortisol #nellosupercalm #tiktokshopcreatorpicks
joliolioliver
@joliolioliver
23 Jun, 26
2.2k
11
Check the cart for the two pack bundle👏 @Nello #nello #hormonesupport #hormonebalance #focus #DealsForYouDays
haleyparkerstyle x drinknello
haleyparkerstyle
@haleyparkerstyle
23 Sep, 25
140.3k
484
WHOEVER DID THIS…genius 🤌🏻 #fyp #tiktokshopcreatorpicks #nellosupercalm #newflavors #cortisolimbalance @Drink Nello
haleyparkerstyle
@haleyparkerstyle
23 Jan, 26
133.9k
331
so this is insane 😳 - excited to try them all! @Drink Nello
haleyparkerstyle
@haleyparkerstyle
18 Sep, 25
16.7k
83
Check every flavor - sale is limited time only! #tiktokshoprestock #nellosupercalm #nellosupercalmdrink Nello supercalm tub 2 pack @Drink Nello #nellosuperbrandday
In our dataset, United States is where drinknello had the most influencer activity. 87.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Canada (2.7%)
United Kingdom (2.6%)
Brazil (1.6%)
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drinknello's influencer activity by market
United States87.7%
Canada2.7%
United Kingdom2.6%
Brazil1.6%
India1.2%
Other4.2%
Here is another example of drinknello collaborating with an influencer in United States.
costcowonders x drinknello
costcowonders
@costcowonders
26 Nov, 25
1.8M
379
Costco just stocked Nello Supercalm and it’s designed for those days when life moves too fast. The blend is crafted to support relaxation, reduce daily tension, and help you unwind without feeling heavy or sleepy. Buy Nello Supercalm at Costco and submit your receipt on Aisle (link in my bio) to receive $5 back, which makes trying it a no-brainer. Share this with someone who needs some calm in their life. #ad #Nello #NelloNation #NelloAtCostco #Supercalm @Drink Nello @Costco Wholesale
drinknello's influencer activity vs. related brands
drinknello competes for functional beverage consumers similar to Neuro and GORGIE, which target energy/mood and better-for-you drink occasions. These brands rely on lifestyle creators for taste reviews, daily routine placement, and benefit-led storytelling.
Total influencer content
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drinknello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
drinknello
Neuro
GORGIE
drinknello leads with 10.7k sponsored posts, notably outpacing Neuro (8.5k posts) and GORGIE (1.9k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
By social platform
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drinknello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
drinknello
Neuro
GORGIE
drinknello leads on Instagram and TikTok, while Neuro leads on YouTube. The gap is most notable on TikTok, with drinknello at 10.5k, Neuro at 8.3k, GORGIE at 1.9k posts. drinknello's activity is particularly concentrated on TikTok. drinknello has far more Instagram posts than Neuro and GORGIE, which have none.
By geographical market
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drinknello vs. related brands influencer activity (by country)
Estimated sponsored posts in drinknello's top markets
drinknello
Neuro
GORGIE
drinknello leads in United States with 9.4k posts (87.7%), while Neuro has the highest estimated sponsored-post volume in United Kingdom (664 posts, 7.8%), Canada (630 posts, 7.4%). Looking at United States specifically, the split is drinknello at 9.4k posts (87.7%), Neuro at 6.5k posts (76.3%), GORGIE at 1.4k posts (72.1%). drinknello's strength in United States may indicate a home-market focus, while Neuro shows broader regional investment.
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