drinknello Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.7k pieces of influencer content sponsored by drinknello over the last 12 months.

This report breaks down where & how drinknello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with drinknello, see here: drinknello influencers.

Influencer activity throughout the year

drinknello's sponsored post volume peaks in January with 558 posts, 94% higher than the monthly average of 287. August recorded the lowest activity at 165 posts, 43% below average.

June generated the most views at 9.9M, while August recorded the least at 346.7k. Across all tracked posts in the 12-month window, average views per post were 9.4k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @tiktok_shop_christie, generated 3.8M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of drinknello's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (98.6%)
• Instagram: 53 posts (1.4%)

TikTok influencer marketing is a clear focus for drinknello.

Here are 2 examples of drinknello's recent sponsored collaborations (one each for Instagram, TikTok).

meganepauly x drinknello

meganepauly

@meganepauly

28 Jan, 26

147.3k

2k

[...] I was super excited to see the @drinknello 3 pack in @target for only $5. My [...]

Influencer bio

🍎 Real food made simple 👉 Follow for healthy swaps 💙 Jesus first | John 15:5 📧 meganepauly@viralnationtalent.com ⬇️ Tap for fav finds & discount codes

Collaboration metrics

Post views 147.3k

Post EMV $4.6k

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tiktok_shop_christie x drinknello

tiktok_shop_christie

@tiktok_shop_christie

10 Mar, 25

3.8M

16k

And the fact that it actually taste good too @Drink Nello #nello #nellosupercalm #nellosupercalmdrink #fyp #tiktokshoprestock #spotlightfinds Nello Nello Supercalm

Influencer bio

Boy mom living in a girly world💗 Shop my fav finds 🛒🛍️ Follow me & watch my BBL reduction journey 🍑✌🏻

Collaboration metrics

Post views 3.8M

Post EMV $76.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 79.6% of partnerships featuring creators averaging <1K views, drinknello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (306.8k avg views/post):

jennsuggs x drinknello

jennsuggs

@jennsuggs

11 Apr, 25

918.7k

3.9k

This works and is inexpensive. Total game changer plus it is all natural! #fyp #supplements #snatchedbody #hormonesupport #cortisol #glowup #powdersupplements #ashwagandha #sleep #thyroid #bedtimeroutine #premenopause #over50tiktok #over50tiktok #sleeptips #inflamation #mood #nellosupercalm #ltheanine #vitaminD3#magnisumglycinate #magnisium @Drink Nello

Influencer bio

1M+GMV 💰💵🙌💪🙏🙏 UGC❤️ Jennsuggs@socialmediacollabs.com

Collaboration metrics

Post views 918.7k

Post EMV $18.6k

More influencer data

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And here is another example with a smaller creator on TikTok (8.8k avg views/post):

jk_grace7 x drinknello

jk_grace7

@jk_grace7

20 Jan, 26

16.8k

48

Nello Supercalm Calming Drink Mix with KSM-66 Ashwagandha Vitamin D3 Magnesium & L-Theanine #nello #nellosupercalm @Drink Nello

Influencer bio

Collaboration metrics

Post views 16.8k

Post EMV $338

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

drinknello's repeat partnerships

gettincraftywithcandice x drinknello

gettincraftywithcandice

@gettincraftywithcandice

24 Jul, 25

952

17

POV: You’re done for the day, need to chill, and finally found something that actually works… 💤 @Drink Nello #nello #nellosupercalm #m#momtokc#calmnightr#relaxvibess#stressreliefTikTokFinds #tiktokshopbacktoschool #freeshipping

gettincraftywithcandice

@gettincraftywithcandice

20 Oct, 25

760

18

Pina Colada is my new fave flavor!! It tastes and feels like my brain is on vacation!! Yes please! Also… hope you like my song 🎶 😹 #nello #stressrelief #bettersleep @Drink Nello

gettincraftywithcandice

@gettincraftywithcandice

30 Jul, 25

691

27

I’ve never been so grateful to be proven wrong!! #nello #nellosupercalm #ashwagandhabenefits #bettersleep #stress #anxiety #calmingdrink #bogo #tiktokshopbacktoschool #freeshipping @Drink Nello #CapCut

abbyjdfit x drinknello

abbyjdfit

@abbyjdfit

12 Jun, 25

2.2M

14k

I didn’t realize how much inflammation I was holding in my face until I started drinking Nello daily 👀 The combo of magnesium + ashwagandha + L-theanine helps lower cortisol (your stress hormone), which plays a major role in water retention, facial puffiness, and inflammation. Less stress = less bloating = a more sculpted face. It’s not a magic fix — a calorie deficit will always be key for fat loss — but supporting your nervous system matters. #nellosupercalm #facialinflammation #debloat #cortisolbalance #wellnesshack #tiktokshopfinds #realresults #hormonehealth @Drink Nello

abbyjdfit

@abbyjdfit

03 Jul, 25

977.6k

16.8k

I can't believe how much l have changed 🥹 (results may vary based on diet & exercise!!) I have videos going into the best way to use this supplement with your daily routine to maximize results!:) #inflammation #cortisol #cortisollevels #fitnesstransformations #transformation #bloating #lowenergy @Drink Nello

abbyjdfit

@abbyjdfit

24 Oct, 25

48.7k

383

I didn't realize how much inflammation I was holding in my face until I started drinking Nello daily 👀 The combo of magnesium+ ashwagandha + L-theanine helps lower cortisol (your stress hormone), which plays a major role in water retention, facial puffiness, and inflammation. Less stress = less bloating = a more sculpted face. It's not a magic fix — a calorie deficit will always be key for fat loss — but supporting your nervous system matters. #cortisolimbalance #realresults #hormonehealth #tiktokshopfinds #inflammation @Drink Nello

joliolioliver x drinknello

joliolioliver

@joliolioliver

05 May, 25

2.5k

41

Struggle no more @Drink Nello has got you covered on focus👏👏👏 #adhd #focus #lionsmane #nello #tiktokshopcreatorpicks

joliolioliver

@joliolioliver

05 Jun, 25

2.1k

17

Replying to @Kelli Austin Britt I gotchu! 😉 It’s very natural and bringing all the benefits🔥😍 @Drink Nello #nello #nellosupercalm #supercalm #cortisol #tiktokshopcreatorpicks

joliolioliver

@joliolioliver

04 May, 25

1.1k

22

Hot Girl Summer brought to you by @Drink Nello #nello #supergreens #greens #nellosupercalm #tiktokshopcreatorpicks

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (2.4%)
• United Kingdom (2.1%)
• Canada (1.9%)

Here is another example of drinknello collaborating with an influencer in United States.

adhdlandia x drinknello

adhdlandia

@adhdlandia

05 Jun, 25

3.6M

104.2k

The brain is braining! Tap into your brainpower with @Drink Nello Superfocus. I love figuring things out. I saw a magician recently show his secret trick, but this is a trick I’ve been showing my students for years. I guess I’ve been a magician all these years! Tap into the focus and concentration potential of your brain and click below (hopefully it’s in a flash sale). #focus #superfocus #brainpower #fyp #trending #nello #tiktokshopcreatorpicks #tiktokshopdealsforyoudays

drinknello's influencer activity vs. related brands

drinknello competes in better-for-you beverages where taste tests, lifestyle integration, and repeatable rituals drive trial. Poppi and OLIPOP are direct comparators in the functional soda space with similar influencer sampling and review dynamics.

Total influencer content

drinknello leads with 3.7k sponsored posts, significantly outpacing OLIPOP (2.2k posts) and Poppi (2.1k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.

By social platform

drinknello leads on TikTok, while OLIPOP has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with drinknello at 3.7k, Poppi at 1.5k, OLIPOP at 854 posts. drinknello's activity is particularly concentrated on TikTok. On TikTok, drinknello posts substantially more content than Poppi and OLIPOP, while on Instagram and YouTube, OLIPOP posts substantially more than the others.

By geographical market

drinknello has the highest estimated sponsored-post volume in United States (3.2k posts, 85.6%), Brazil (89 posts, 2.4%), United Kingdom (78 posts, 2.1%), while Poppi leads in Canada with 134 posts (6.4%). Looking at United States specifically, the split is drinknello at 3.2k posts (85.6%), OLIPOP at 1.8k posts (83.9%), Poppi at 1.7k posts (79%). drinknello's strength in United States and United Kingdom may indicate a home-market focus, while Poppi shows broader regional investment.