October 22, 2026

drinknello Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.4k pieces of influencer content sponsored by drinknello over the last 12 months.

This report breaks down where & how drinknello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with drinknello, see here: drinknello influencers.

Influencer activity throughout the year

drinknello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

powered by

drinknello's influencer activity by month

Number of sponsored posts

831Oct'251,251Nov'25951Dec'251,291Jan'26921Feb'26781Mar'26758Apr'26390May'26846Jun'261,402Jul'26535Aug'26305Sep'26

drinknello's sponsored post volume peaks in July with 1.4K posts, 64% higher than the monthly average of 855. September recorded the lowest activity at 305 posts, 64% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of drinknello's sponsored influencer collaborations break down by social platform:

  • TikTok: 10.1k posts (96.7%)
  • Instagram: 329 posts (3.2%)
  • YouTube: 15 posts (0.1%)
powered by

drinknello's influencer activity by platform

Share of sponsored content by social network

329Instagram10.1kTikTok15YouTube

Content format by platform

Share of all sponsored posts.

InstagramReels
91.2%
InstagramFeed Posts
8.8%
TikTokPosts
100%
YouTubeLong-form
100%

TikTok influencer marketing is a clear focus for drinknello.

Here are 3 examples of drinknello's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

zacaffleck x drinknello

zacaffleck
@zacaffleck
02 Oct, 25
472.9K
2.6K
[...] need all the help I can get! I drink @drinknello Supercalm daily to de-stress [...]

Influencer bio

Former CEO of DadTok and President of Munchkin Land 💪😎 ✉️: ZacAffleck@select.co 🥤: @thirstdrinks

Collaboration metrics

Post views472.9k
Post EMV $14.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

itsselahmichelle x drinknello

itsselahmichelle
@itsselahmichelle
24 Nov, 25
2.7M
1.1K
run and check your local costco!!! this is the first time i’ve seen strawberries and cream in store! 😳 @Drink Nello #costcohaul #costco #nello

Influencer bio

36| mom x5 🪩 professional homebody ☕️ 📖 🎮 making staying at home better ↓ tts: selah@456growth.com

Collaboration metrics

Post views2.7M
Post EMV $54.1k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

WellwithArielleLorre x drinknello

WellwithArielleLorre
@WellwithArielleLorre
26 Aug, 26
103.3K
1K
What if exercise actually matters more than your diet, and the one thing you're obsessing over is exactly what's keeping you stuck? Dr. Joey Munoz has a PhD in nutrition and the research to back both up. Dr. Joey Munoz sat down with me to break down what actually changes your body, and a lot of it goes against everything the fitness world has been selling you. We talk about: ✨ The biggest weight loss mistake women make ✨ Why low carb diets stall after the first 10 pounds ✨ Losing weight vs losing body fat: the difference that matters ✨ How muscle protects you from disease as you age ✨ How much protein do you actually need to build muscle ✨ Why fiber matters more than protein for hunger and health ✨ Does yo yo dieting actually damage your metabolism? ✨ The only 5 supplements actually worth your money Connect with Dr. Joey Munoz: 📺 YouTube: 🌐 Website: 📸 Instagram: About Dr. Joey Munoz: Dr. Joey Munoz is a nutrition scientist with a PhD who coaches everyday people on building muscle, improving body composition, and creating a sustainable healthy lifestyle. He is the founder of Strong Standard, a coaching company built on the belief that strength isn't the goal, it's a standard. His approach cuts through fitness misinformation with evidence-based, practical guidance that actually moves the needle. Timestamps: 00:00 The Biggest Weight Loss Mistake Women Make 07:46 Every Diet Joey Munoz Tried and What Finally Worked 13:38 The Actual Key to Aging 19:16 Where to Start If You Want to Change Your Body 37:47 The Strength Training Plan That Actually Builds Muscle 45:12 Daily Steps vs Cardio: What You Really Need 52:16 How Much Protein You Actually Need Per Day 56:40 Does Yo Yo Dieting Really Wreck Your Metabolism? 01:04:42 Nutrition Myths: Eating Late, Carbs at Night & More This episode is sponsored by: • BON CHARGE - A red light therapy brand making at-home devices like the Red Light Face Mask for skin health. 👉 Go to and use code BLONDE for 15% off my favorite Red Light Face Mask. • Nutrafol - A hair growth supplement that helps you see visibly thicker, stronger, faster growing hair in 3–6 months. 👉 Visit with promo code BLONDE for $10 off your first month's subscription and free shipping. • Paleovalley - A whole-food nutrition brand offering clean supplements and grass-fed snacks made without junk ingredients. 👉 Head to or use code WELL at checkout, for 15% off your first purchase. • Quince - An affordable luxury brand offering high-quality everyday essentials at accessible prices. 👉 Go to for free shipping and 365-day returns, now available in Canada and the UK too. • Quo - A payments app that lets you send and receive money simply and securely. 👉 Go to to try QUO for free plus 20% off your first 6 months. • Ladder - A strength training app that puts a real coach in your ear telling you exactly what to do for every workout, with everything planned for you. 👉 Head to (iPhone only) for a free 7-day trial with no credit card and $10 off your first month. • Nello - A supplement brand offering functional products designed to support your daily wellness. 👉 Go to and use code WELL for 20% off, stacking with a subscription for up to 40% off your order. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Looking for exclusive wellness tips, beauty hacks, and lifestyle insights you won’t find anywhere else? Subscribe to my weekly newsletter for all the inside scoop, including personal routines and healthy living tips! Don’t miss out! Follow me: Instagram: Facebook: TikTok: Pinterest: X: YouTube: Apple: Spotify:

Influencer bio

In a world of ever-changing wellness trends and information, what does it mean to truly be "WELL"? Arielle Lorre is here to explore this with you. Through interviews with world renowned experts in medicine, nutrition, fitness, and yes, even beauty... as well as inspiring guests and her own life experiences, Arielle is here to bring you candid conversations that will equip you with everything you need to live your best life and look good doing it. Think of WELL as your go-to resource for all of the latest in wellness and Arielle as your internet bestie!

Collaboration metrics

Post views103.3k
Post EMV $3.2k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 97.5%
  • Carousels: 2.5%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers drinknello are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

powered by

drinknello's influencers average views (TikTok)

Based on each influencer's average views per post

<1K83.2%
1K-5K12.6%
5K-10K1.6%
10K-50K1.5%
50K-100K0.4%
100K-500K0.5%
500K+0.2%

With 83.2% of partnerships featuring creators averaging <1K views, drinknello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (464.1k avg views/post):

shopwithgraciegirl x drinknello

shopwithgraciegirl
@shopwithgraciegirl
13 Nov, 25
509.4K
1.6K
We drink these Every. Single. Day !!! #womenover30 #nellobfcm #tiktokshopblackfriday #tiktokshopblackfridaydeals #cybermonday @Drink Nello

Influencer bio

🧚🏼‍♂️All my fav TikTok Shop finds🧚🏼‍♂️ ⚡️ "The GLOWUP girl" ⚡️ Thegraciecollins@gmail.com

Collaboration metrics

Post views509.4k
Post EMV $10.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

savannah.sullivann x drinknello

savannah.sullivann
@savannah.sullivann
26 Jun, 26
10.8K
198
Ideal summer night as a teacher with @Nello !! #teacher #teachersoftiktok #nello #summerevening #summer

Influencer bio

1st Grade Teacher Follower of the King 315K on Instagram⭐️🌸🧚 💌:mrs.sullivanteaches@thesociablesociety.com

Collaboration metrics

Post views10.8k
Post EMV $226

Get a free trial to find more data on influencer audiences, performance, and collaborations.

drinknello's repeat partnerships

Out of 3.4K unique influencers in our dataset, 335 of them (10%) posted content for drinknello in 3 or more separate calendar months. The most consistent partner is @messyparenting, who has collaborated across 10 months with 68 total posts.

Here are 3 examples of drinknello's repeat influencer partnerships, with links to the sponsored content.

messyparenting x drinknello

messyparenting
@messyparenting
02 Nov, 25
2.4K
5
@Drink Nello superfocus bundle deal! #nello #nellosuperfocus #selfcare
messyparenting
@messyparenting
27 Jan, 26
2K
17
@Drink Nello super focus has transformed my days #nello #nellosuperfocus
messyparenting
@messyparenting
19 Dec, 25
1.7K
26
This bundle is insane! 🤯 @Drink Nello #nello #nellosupercalm #nellosuperfocus

love2travel543 x drinknello

love2travel543
@love2travel543
03 Oct, 25
6.3K
47
Tell me in the comments you answer! @Drink Nello #nello #nellosupercalm #supercalm #applecider #pumpkinspice #calmingdrink
love2travel543
@love2travel543
26 Aug, 26
2.2K
11
[...] #nello #superbalance #drinknello #support
love2travel543
@love2travel543
14 Oct, 25
2.2K
9
@Drink Nello is my go to for that calm! #nello #nellosupercalm #supercalm #nellosupercalmdrink #calmdrink #calm #calming #moodboost #stressed #anxious #overwhelmed #tiktokshopcreatorpicks #tiktokshopblackfriday #tiktokshopcybermonday #tiktokshopholidayhaul #tiktokshoprestock

imsteffierosettshop x drinknello

imsteffierosettshop
@imsteffierosettshop
14 Feb, 26
727
2
stock up while its on sale and save @Nello #nellosuperbrandday #nellosuperfocus #nello #tiktokshopcreatorpicks #tiktokshopstockup
imsteffierosettshop
@imsteffierosettshop
14 Feb, 26
717
1
so good. apple Rush is the best 🍏 @Nello #nello #superfocus #nellosuperfocus #nellosuperbrandday #nellofindyourfocus
imsteffierosettshop
@imsteffierosettshop
11 Jul, 26
658
4
tastes good, keeps me on track, fueled and focused ⚡️🍏 @Nello #nellosuperfocus #adhdinwomen #adhdprobs #adhdtips #supplementsthatwork adhd supplements adhd supplements for women adhh help for women nello superfocus

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where drinknello had the most influencer activity. 84.2% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • India (3.2%)
  • Canada (3.2%)
  • United Kingdom (2.3%)
powered by

drinknello's influencer activity by market

United States84.2%
India3.2%
Canada3.2%
United Kingdom2.3%
Brazil2.0%
Other5.1%

Here is another example of drinknello collaborating with an influencer in United States.

costcowonders x drinknello

costcowonders
@costcowonders
26 Nov, 25
1.8M
379
Costco just stocked Nello Supercalm and it’s designed for those days when life moves too fast. The blend is crafted to support relaxation, reduce daily tension, and help you unwind without feeling heavy or sleepy. Buy Nello Supercalm at Costco and submit your receipt on Aisle (link in my bio) to receive $5 back, which makes trying it a no-brainer. Share this with someone who needs some calm in their life. #ad #Nello #NelloNation #NelloAtCostco #Supercalm @Drink Nello @Costco Wholesale

drinknello's influencer activity vs. related brands

drinknello sits in functional, lifestyle-oriented beverages; Ritual Zero Proof and Neuro target similar wellness-minded consumers with influencer-driven education around benefits and use occasions.

Total influencer content

powered by

drinknello vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

drinknello
Ritual Zero Proof
Neuro
10.4k908.1k

drinknello leads with 10.4K sponsored posts, notably outpacing Neuro (8.1K posts) and Ritual Zero Proof (90 posts). Across all three brands, the average volume is 6.2K posts, indicating mature, scaled influencer programs. drinknello has far more total posts than Ritual Zero Proof and is higher than Neuro.

By social platform

powered by

drinknello vs. related brands influencer activity (by social platform)

Sponsored posts by platform

drinknello
Ritual Zero Proof
Neuro
32981010.1k97.9k150252InstagramTikTokYouTube

drinknello leads on Instagram and TikTok, while Neuro leads on YouTube. The gap is most notable on TikTok, with drinknello at 10.1K, Neuro at 7.9K, Ritual Zero Proof at 9 posts. drinknello's activity is particularly concentrated on TikTok. drinknello has far more posts than Ritual Zero Proof on Instagram and TikTok, while Neuro leads on YouTube.

By geographical market

powered by

drinknello vs. related brands influencer activity (by country)

Estimated sponsored posts in drinknello's top markets

drinknello
Ritual Zero Proof
Neuro
8.8k756.1k3342973343673United StatesIndiaCanada

drinknello has the highest estimated sponsored-post volume in United States (8.8K posts, 84.2%), India (334 posts, 3.2%), while Neuro has the highest estimated sponsored-post volume in United Kingdom (722 posts, 8.9%), Canada (673 posts, 8.3%). Looking at United States specifically, the split is drinknello at 8.8K posts (84.2%), Neuro at 6.1K posts (74.8%), Ritual Zero Proof at 75 posts (83.2%). drinknello's strength in United States may indicate a home-market focus, while Neuro shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

Scaling your influencer program?

When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.