drinknello Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.4k pieces of influencer content sponsored by drinknello over the last 12 months.
This report breaks down where & how drinknello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with drinknello, see here: drinknello influencers.
Influencer activity throughout the year
drinknello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
drinknello's influencer activity by month
Number of sponsored posts
drinknello's sponsored post volume peaks in July with 1.4K posts, 64% higher than the monthly average of 855. September recorded the lowest activity at 305 posts, 64% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of drinknello's sponsored influencer collaborations break down by social platform:
- TikTok: 10.1k posts (96.7%)
- Instagram: 329 posts (3.2%)
- YouTube: 15 posts (0.1%)
drinknello's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for drinknello.
Here are 3 examples of drinknello's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
zacaffleck x drinknello
Influencer bio
Former CEO of DadTok and President of Munchkin Land 💪😎 ✉️: ZacAffleck@select.co 🥤: @thirstdrinks
Collaboration metrics
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itsselahmichelle x drinknello
Influencer bio
36| mom x5 🪩 professional homebody ☕️ 📖 🎮 making staying at home better ↓ tts: selah@456growth.com
Collaboration metrics
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WellwithArielleLorre x drinknello
Influencer bio
In a world of ever-changing wellness trends and information, what does it mean to truly be "WELL"? Arielle Lorre is here to explore this with you. Through interviews with world renowned experts in medicine, nutrition, fitness, and yes, even beauty... as well as inspiring guests and her own life experiences, Arielle is here to bring you candid conversations that will equip you with everything you need to live your best life and look good doing it. Think of WELL as your go-to resource for all of the latest in wellness and Arielle as your internet bestie!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers drinknello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
drinknello's influencers average views (TikTok)
Based on each influencer's average views per post
With 83.2% of partnerships featuring creators averaging <1K views, drinknello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (464.1k avg views/post):
shopwithgraciegirl x drinknello
Influencer bio
🧚🏼♂️All my fav TikTok Shop finds🧚🏼♂️ ⚡️ "The GLOWUP girl" ⚡️ Thegraciecollins@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
savannah.sullivann x drinknello
Influencer bio
1st Grade Teacher Follower of the King 315K on Instagram⭐️🌸🧚 💌:mrs.sullivanteaches@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
drinknello's repeat partnerships
Out of 3.4K unique influencers in our dataset, 335 of them (10%) posted content for drinknello in 3 or more separate calendar months. The most consistent partner is @messyparenting, who has collaborated across 10 months with 68 total posts.
Here are 3 examples of drinknello's repeat influencer partnerships, with links to the sponsored content.
messyparenting x drinknello
love2travel543 x drinknello
imsteffierosettshop x drinknello
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where drinknello had the most influencer activity. 84.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (3.2%)
- Canada (3.2%)
- United Kingdom (2.3%)
drinknello's influencer activity by market
Here is another example of drinknello collaborating with an influencer in United States.
costcowonders x drinknello
drinknello's influencer activity vs. related brands
drinknello sits in functional, lifestyle-oriented beverages; Ritual Zero Proof and Neuro target similar wellness-minded consumers with influencer-driven education around benefits and use occasions.
Total influencer content
drinknello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
drinknello leads with 10.4K sponsored posts, notably outpacing Neuro (8.1K posts) and Ritual Zero Proof (90 posts). Across all three brands, the average volume is 6.2K posts, indicating mature, scaled influencer programs. drinknello has far more total posts than Ritual Zero Proof and is higher than Neuro.
By social platform
drinknello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
drinknello leads on Instagram and TikTok, while Neuro leads on YouTube. The gap is most notable on TikTok, with drinknello at 10.1K, Neuro at 7.9K, Ritual Zero Proof at 9 posts. drinknello's activity is particularly concentrated on TikTok. drinknello has far more posts than Ritual Zero Proof on Instagram and TikTok, while Neuro leads on YouTube.
By geographical market
drinknello vs. related brands influencer activity (by country)
Estimated sponsored posts in drinknello's top markets
drinknello has the highest estimated sponsored-post volume in United States (8.8K posts, 84.2%), India (334 posts, 3.2%), while Neuro has the highest estimated sponsored-post volume in United Kingdom (722 posts, 8.9%), Canada (673 posts, 8.3%). Looking at United States specifically, the split is drinknello at 8.8K posts (84.2%), Neuro at 6.1K posts (74.8%), Ritual Zero Proof at 75 posts (83.2%). drinknello's strength in United States may indicate a home-market focus, while Neuro shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Neuro's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
- Siete Foods's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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