We analyzed 12.5k pieces of influencer content sponsored by Triquetra Health over the last 12 months.
This report breaks down where & how Triquetra Health invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Triquetra Health, see here: Triquetra Health influencers.
Triquetra Health's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Triquetra Health's sponsored post volume peaks in January with 2k posts, 89% higher than the monthly average of 1k. April recorded the lowest activity at 428 posts, 59% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Triquetra Health's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Triquetra Health.
Here are 1 examples of Triquetra Health's recent sponsored collaborations (one each for TikTok).
Influencer bio
GEN X MOM who ❤️ TTS + sharing my FAVORITES ❤️ 📧collabs:robinsfavorites123@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Triquetra Health are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 87.1% of partnerships featuring creators averaging <1K views, Triquetra Health's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (101.8k avg views/post):
Influencer bio
Wife | Mom of 3 I review beauty,skincare,home & more Samanthaticktok81@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.8k avg views/post):
Influencer bio
💜ER Nurse | Mature Skincare & Makeup | Fashion Finds Backup Acct⬇️ @Nurse Brandi-New Beginning🗝️ Collabs nursebrandicollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 3.7k unique influencers in our dataset, 297 of them (8%) posted content for Triquetra Health in 3 or more separate calendar months. The most consistent partner is @iamhollymoss, who has collaborated across 12 months with 259 total posts.
Here are 3 examples of Triquetra Health's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Triquetra Health aligns with Sports Research and Micro Ingredients in supplements, competing for informed wellness consumers influenced by ingredient education, reviews, and routine-based content.
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 18.1k sponsored posts, significantly outpacing Triquetra Health (12.5k posts) and Sports Research (4.2k posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. Micro Ingredients has more total posts than Triquetra Health and Sports Research.
Sponsored posts by platform
Among these brands, Sports Research leads on Instagram and YouTube and Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.1k, Triquetra Health at 12.5k, Sports Research at 3.7k posts. Triquetra Health's activity is particularly concentrated on TikTok. On TikTok, Micro Ingredients and Triquetra Health have many more posts than Sports Research.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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