We analyzed 12.7k pieces of influencer content sponsored by Triquetra Health over the last 12 months.
This report breaks down where & how Triquetra Health invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Triquetra Health, see here: Triquetra Health influencers.
Triquetra Health's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Triquetra Health's sponsored post volume peaks in January with 2k posts, 86% higher than the monthly average of 1.1k. March recorded the lowest activity at 613 posts, 42% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Triquetra Health's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Triquetra Health.
Here are 2 examples of Triquetra Health's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
GEN X MOM who ❤️ TTS + sharing my FAVORITES ❤️ 📧robinsfavorites123@gmail.com
Collaboration metrics
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Influencer bio
I’m Tegan Michelle creator of the MetaMind Method. This channel is for high-capacity humans who understand that health isn’t separate from wealth, relationships, or leadership — it accelerates all of them. When your nervous system is regulated and your metabolism is supported, everything expands: • Your clarity • Your energy • Your emotional capacity • Your ability to lead, love, and create wealth This work doesn’t start with habits or motivation. It starts with who you are becoming — and whether your body feels safe enough to support that identity. Your health is your wealth. And when your health is aligned, your relationships deepen and your income follows. Your body isn’t broken. It’s been protecting you. Let’s build a body that supports the life you’re meant to live.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Triquetra Health are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 85.8% of partnerships featuring creators averaging <1K views, Triquetra Health's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (272.9k avg views/post):
Influencer bio
Pharmacist for 17+ yrs giving you the rx tea your normal pharmacist is too busy to give you. Pharmacist is in ✌🏻 therphreviews@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Sharing everyday faves that anyone can enjoy! 👇🏾✨ 💌: jenabrownugc@gmail.com
Collaboration metrics
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Out of 3.6k unique influencers in our dataset, 294 of them (8%) posted content for Triquetra Health in 3 or more separate calendar months. The most consistent partner is @kayetheldickerson, who has collaborated across 13 months with 426 total posts.
Here are 3 examples of Triquetra Health's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Triquetra Health competes with Sports Research and Micro Ingredients in supplements focused on ingredient quality and functional benefits. These brands attract the same wellness-minded audience and are marketed effectively through education-led creator reviews and routine content.
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 18.5k sponsored posts, significantly outpacing Triquetra Health (12.7k posts) and Sports Research (1.5k posts). Across all three brands, the average volume is 10.9k posts, indicating mature, scaled influencer programs. Micro Ingredients and Triquetra Health each have several times more total posts than Sports Research.
Sponsored posts by platform
Triquetra Health leads on YouTube, while Sports Research has the most activity on Instagram and Micro Ingredients has the most activity on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.5k, Triquetra Health at 12.7k, Sports Research at 1.2k posts. Triquetra Health's activity is particularly concentrated on TikTok. On TikTok, Micro Ingredients and Triquetra Health each have far more posts than Sports Research.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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