We analyzed 4.9k pieces of influencer content sponsored by Triquetra Health over the last 12 months.
This report breaks down where & how Triquetra Health invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Triquetra Health, see here: Triquetra Health influencers.
Triquetra Health's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Triquetra Health's sponsored post volume peaks in January with 977 posts, 154% higher than the monthly average of 385. February recorded the lowest activity at 104 posts, 73% below average.
Total views on sponsored video posts
August generated the most views at 22.8M, while July recorded the least at 341k. Across all tracked posts in the 12-month window, average views per post were 10k. Interestingly, the highest-view month (August) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @robinsfavorites, generated 17.1M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Triquetra Health's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Triquetra Health.
Here are 3 examples of Triquetra Health's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
𝑃𝑎𝑛𝑎𝑚𝑎𝑛𝑖𝑎𝑛🇵🇦 ᴍᴏᴍ ʟɪꜰᴇ •ꜱᴋɪɴ •ʙᴇᴀᴜᴛʏ • ʟɪꜰᴇꜱᴛʏʟᴇ • ꜰᴏᴏᴅ •ᴅᴀɪʟʏ ɪɴꜱᴘᴏ • ꜰᴀᴠꜱ & ᴍᴜꜱᴛ-ʜᴀᴠᴇꜱ 🅲🅴🅾 @kpmluxecloset - @shcareonline
Collaboration metrics
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Influencer bio
GEN X MOM who ❤️ TTS + sharing my FAVORITES ❤️ 📧robinsfavorites123@gmail.com
Collaboration metrics
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Influencer bio
Friendly Neighborhood Pharmacist Health education, hacks, skin/beauty tips Here to make you smile
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Triquetra Health are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 86.4% of partnerships featuring creators averaging <1K views, Triquetra Health's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (272.9k avg views/post):
Influencer bio
Pharmacist for 17+ yrs giving you the rx tea your normal pharmacist is too busy to give you. Pharmacist is in ✌🏻 therphreviews@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Sharing everyday faves that anyone can enjoy! 👇🏾✨ 💌: jenabrownugc@gmail.com
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 95 of them (5%) posted content for Triquetra Health in 3 or more separate calendar months. The most consistent partner is @wellness.with.april, who has collaborated across 13 months with 175 total posts.
Here are 3 examples of Triquetra Health's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Triquetra Health had the most influencer activity. 69.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Triquetra Health collaborating with an influencer in United States.
Triquetra Health aligns with Sports Research and Micro Ingredients in the supplements space, competing on wellness positioning, ingredient trust, and education-led creator content. These brands are strong comparisons for review-driven and value-focused influencer campaigns.
Total sponsored posts tracked (last 12 months)
Triquetra Health leads with 4.9k sponsored posts, marginally ahead of Micro Ingredients (4.6k posts) and Sports Research (1.6k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. Triquetra Health has more than 3 times as many total posts as Sports Research.
Sponsored posts by platform
Triquetra Health leads on TikTok and YouTube, while Sports Research leads on Instagram. The gap is most notable on TikTok, with Triquetra Health at 4.9k, Micro Ingredients at 4.6k, Sports Research at 1.3k posts. Triquetra Health's activity is particularly concentrated on TikTok. On TikTok, Triquetra Health and Micro Ingredients each have several times more posts than Sports Research, while on Instagram Sports Research has several times more posts than Triquetra Health and Micro Ingredients.
Estimated sponsored posts in Triquetra Health's top markets
Triquetra Health has the highest estimated sponsored-post volume in United States (3.4k posts, 69.3%), Panama (543 posts, 11%), United Kingdom (286 posts, 5.8%), while Micro Ingredients has the highest estimated sponsored-post volume in India (179 posts, 3.9%), Brazil (170 posts, 3.7%). Looking at United States specifically, the split is Triquetra Health at 3.4k posts (69.3%), Micro Ingredients at 3.3k posts (71.9%), Sports Research at 1.1k posts (70.7%). Triquetra Health's strength in United States and United Kingdom may indicate a home-market focus, while Micro Ingredients shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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