HSIA Lingerie Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.4k pieces of influencer content sponsored by HSIA Lingerie over the last 12 months.
This report breaks down where & how HSIA Lingerie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HSIA Lingerie, see here: HSIA Lingerie influencers.
Influencer activity throughout the year
HSIA Lingerie's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
HSIA Lingerie's influencer activity by month
Number of sponsored posts
HSIA Lingerie's sponsored post volume appears to trend upward over the 12-month period, rising from 2.1k posts in January to 2.4k in December. The peak month, November, reached 3.9k posts, 152% higher than the monthly average of 1.5k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HSIA Lingerie's sponsored influencer collaborations break down by social platform:
- TikTok: 18.4k posts (100%)
HSIA Lingerie's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HSIA Lingerie.
Here are 1 examples of HSIA Lingerie's recent sponsored collaborations (one each for TikTok).
iamcardib x HSIA Lingerie
Influencer bio
Official Cardi B TikTok
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.6%
- Carousels: 5.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HSIA Lingerie are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HSIA Lingerie's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.9% of partnerships featuring creators averaging <1K views, HSIA Lingerie's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
abrinapilot x HSIA Lingerie
Influencer bio
im nicer when I like my outfit 🐆🪞🥂✨🍸 💌:pilotabrina@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
alayahxo_ x HSIA Lingerie
Influencer bio
Video Diary of Desire ☆ Spiritualist
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HSIA Lingerie's repeat partnerships
Out of 4.3k unique influencers in our dataset, 673 of them (16%) posted content for HSIA Lingerie in 3 or more separate calendar months. The most consistent partner is @jennymichelleofficial, who has collaborated across 12 months with 292 total posts.
Here are 3 examples of HSIA Lingerie's repeat influencer partnerships, with links to the sponsored content.
jennymichelleofficial x HSIA Lingerie
athomewith_chelsea x HSIA Lingerie
staciaa.nicole x HSIA Lingerie
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where HSIA Lingerie had the most influencer activity. 92.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (2.3%)
- Canada (2.1%)
- United Kingdom (1.7%)
HSIA Lingerie's influencer activity by market
Here is another example of HSIA Lingerie collaborating with an influencer in United States.
cassmrslater x HSIA Lingerie
HSIA Lingerie's influencer activity vs. related brands
HSIA Lingerie competes in lingerie and intimate apparel, overlapping with Honey Birdette on style-forward lingerie and Shapermint on fit-and-support driven intimates. They’re strong comparisons for influencer fit education and confidence-led messaging.
Total influencer content
HSIA Lingerie vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HSIA Lingerie leads with 18.4k sponsored posts, significantly outpacing Shapermint (1.9k posts) and Honey Birdette (1.3k posts). Across all three brands, the average volume is 7.2k posts, indicating mature, scaled influencer programs. HSIA Lingerie has far more total posts than Honey Birdette and Shapermint.
By social platform
HSIA Lingerie vs. related brands influencer activity (by social platform)
Sponsored posts by platform
HSIA Lingerie leads on TikTok, while Honey Birdette has the most activity on Instagram and Shapermint has the most activity on YouTube. The gap is most notable on TikTok, with HSIA Lingerie at 18.4k, Shapermint at 1k, Honey Birdette at 96 posts. HSIA Lingerie's activity is particularly concentrated on TikTok. HSIA Lingerie’s posting volume is concentrated on TikTok, while Honey Birdette and Shapermint have most of their posts on Instagram.
By geographical market
HSIA Lingerie vs. related brands influencer activity (by country)
Estimated sponsored posts in HSIA Lingerie's top markets
HSIA Lingerie has the highest estimated sponsored-post volume in United States (17k posts, 92.2%), India (424 posts, 2.3%), Canada (387 posts, 2.1%), suggesting a North America focus, while Honey Birdette has the highest estimated sponsored-post volume in United Kingdom (116 posts, 8.7%), Australia (91 posts, 6.8%). Looking at United States specifically, the split is HSIA Lingerie at 17k posts (92.2%), Shapermint at 1.4k posts (70.5%), Honey Birdette at 713 posts (53.5%). HSIA Lingerie's strength in United States may indicate a home-market focus, while Honey Birdette shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Honey Birdette's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- TrueSeaMoss's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
- AG1's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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