We analyzed 18.8k pieces of influencer content sponsored by HSIA Lingerie over the last 12 months.
This report breaks down where & how HSIA Lingerie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HSIA Lingerie, see here: HSIA Lingerie influencers.
HSIA Lingerie's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
HSIA Lingerie's sponsored post volume appears to trend upward over the 12-month period, rising from 2k posts in January to 2.4k in December. The peak month, November, reached 3.9k posts, 149% higher than the monthly average of 1.6k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HSIA Lingerie's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HSIA Lingerie.
Here are 1 examples of HSIA Lingerie's recent sponsored collaborations (one each for TikTok).
Influencer bio
Official Cardi B TikTok
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers HSIA Lingerie are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 67.4% of partnerships featuring creators averaging <1K views, HSIA Lingerie's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (819.1k avg views/post):
Influencer bio
🧸 22 🧸 ☆ Variety Streamer ☆ ⇩⇩⇩
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Business . Collabs 💌 foxyshouseofluxuries33@gmail.com ATL. INFLUENCE-HER 💋
Collaboration metrics
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Out of 5k unique influencers in our dataset, 782 of them (16%) posted content for HSIA Lingerie in 3 or more separate calendar months. The most consistent partner is @errrcat, who has collaborated across 13 months with 260 total posts.
Here are 3 examples of HSIA Lingerie's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where HSIA Lingerie had the most influencer activity. 85.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of HSIA Lingerie collaborating with an influencer in United States.
HSIA Lingerie competes in intimates and shaping solutions with Skims and Shapermint, both of which target similar fit-focused customers and lean heavily on creator-led fit checks and reviews.
Total sponsored posts tracked (last 12 months)
HSIA Lingerie leads with 18.8k sponsored posts, notably outpacing Skims (15.3k posts) and Shapermint (711 posts). Across all three brands, the average volume is 11.6k posts, indicating mature, scaled influencer programs. HSIA Lingerie has more total posts than Skims and far more than Shapermint.
Sponsored posts by platform
HSIA Lingerie leads on TikTok, while Skims has the most activity on Instagram and Shapermint has the most activity on YouTube. The gap is most notable on TikTok, with HSIA Lingerie at 18.8k, Skims at 8k, Shapermint at 193 posts. HSIA Lingerie's activity is particularly concentrated on TikTok. On TikTok, HSIA Lingerie has far more posts than Skims and Shapermint.
Estimated sponsored posts in HSIA Lingerie's top markets
HSIA Lingerie has the highest estimated sponsored-post volume in United States (16k posts, 85.6%), Canada (488 posts, 2.6%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (1k posts, 6.6%), Brazil (598 posts, 3.9%). Looking at United States specifically, the split is HSIA Lingerie at 16k posts (85.6%), Skims at 9.2k posts (59.7%), Shapermint at 501 posts (70.4%). HSIA Lingerie's strength in United States may indicate a home-market focus, while Skims shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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