We analyzed 4.3k pieces of influencer content sponsored by OGL Move over the last 12 months.
This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.
OGL Move's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OGL Move's influencer output appears relatively consistent throughout the year, averaging about 359 sponsored posts per month. November recorded the highest volume at 542 posts (51% above average), while August was the quietest at 245 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OGL Move.
Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, Luxury & Travel 📍 NYC/ Toronto 💌 sharonnijhawan@grail-talent.com 🔗 Shop My Looks 👇
Collaboration metrics
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Influencer bio
FL🌴 📩Collabs: B.ingraham813@gmail.com
Collaboration metrics
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Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OGL Move are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.6% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.9M avg views/post):
Influencer bio
Düsseldorf | content creator | UGC 🪩 : Fashion, Beauty, Lifestyle ✉️ : Stellaniniii@gmail.com 👩🏻💻 : Marketing Management 🏛️ : Based in Germany
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
not everyone’s cup of tea, and that’s ok ☕️ 📧 nupur.bnh@gmail.com 📍Toronto
Collaboration metrics
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Out of 1.8k unique influencers in our dataset, 214 of them (12%) posted content for OGL Move in 3 or more separate calendar months. The most consistent partner is @hermidlifestyle, who has collaborated across 10 months with 14 total posts.
Here are 3 examples of OGL Move's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OGL Move had the most influencer activity. 35.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OGL Move collaborating with an influencer in United States.
OGL Move overlaps with Adanola and AYBL in women’s activewear/athleisure, competing for the same style-meets-performance audience influenced by outfit styling and gym-content creators.
Total sponsored posts tracked (last 12 months)
AYBL leads with 45.2k sponsored posts, significantly outpacing OGL Move (4.3k posts) and Adanola (2.2k posts). Across all three brands, the average volume is 17.2k posts, indicating mature, scaled influencer programs. AYBL has far more total posts than OGL Move and Adanola.
Sponsored posts by platform
OGL Move leads on YouTube, while AYBL has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with AYBL at 24k, OGL Move at 1.3k, Adanola at 878 posts. AYBL has far more posts on Instagram and TikTok than OGL Move and Adanola.
Estimated sponsored posts in OGL Move's top markets
AYBL has the highest estimated sponsored-post volume in United States (21k posts, 46.9%), United Kingdom (9.3k posts, 20.5%), Canada (1.8k posts, 4%), suggesting a North America focus, while Adanola leads in Brazil with 72 posts (3.3%). Looking at United States specifically, the split is AYBL at 21k posts (46.9%), OGL Move at 1.5k posts (35.4%), Adanola at 666 posts (30.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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