OGL Move Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by OGL Move over the last 12 months.
This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.
Influencer activity throughout the year
OGL Move's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
OGL Move's influencer activity by month
Number of sponsored posts
OGL Move's sponsored post volume appears to trend upward over the 12-month period, rising from 142 posts in January to 209 in December. The peak month, November, reached 243 posts, 125% higher than the monthly average of 108.
OGL Move's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 18M, while February recorded the least at 141.3k. Across all tracked posts in the 12-month window, average views per post were 39.6k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @sharonnijhawan, generated 14.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (81.3%)
- TikTok: 224 posts (16.5%)
- YouTube: 30 posts (2.2%)
OGL Move's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OGL Move.
Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sharonnijhawan x OGL Move
![Instagram post by @sharonnijhawan for OGL Move. Caption reads: [...] items for work & everyday wear.
#oglmove....](https://images.od.modash.io/9d9e4cb4c793f5ec131e1fc67ec5bcde9135be94)
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, and Travel 📧 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇
Collaboration metrics
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girl.in.the.hat1 x OGL Move
![TikTok post by @girl.in.the.hat1 for OGL Move. Caption reads: [...] flattering built in bra top! Runs TTS❤️....](https://images.od.modash.io/9315a98f72e52b82efdea1456e84db0a74e967cd)
Influencer bio
30+ fashion finds & try-ons ❤️ Styling tips✨ 5’6” | 125lbs | Email: girlinthehattt@gmail.com
Collaboration metrics
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TheLifestyleCog x OGL Move
Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 86.3%
- Posts: 13.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers OGL Move are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OGL Move's influencers average views (Instagram)
Based on each influencer's average views per post
With 47.7% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (522.8k avg views/post):
kahliaanika x OGL Move
![Instagram post by @kahliaanika for OGL Move. Caption reads: [...] in my bio for 20% off <3 @ogl_move #oglmove....](https://images.od.modash.io/b795c7c0f774eb2802fc0c9c7c0fe5247522999d)
Influencer bio
Playing dress up & treasure hunting ❦ Kahliaanika@gmail.com Austin, tx
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
tmavy_salma x OGL Move
![Instagram post by @tmavy_salma for OGL Move. Caption reads: [...] 20% OFF now with my link in Bio
#oglmove....](https://images.od.modash.io/b92588e784513ad33127d16d4ec22024c95f32d7)
Influencer bio
𝙻𝙸𝙵𝙴𝚂𝚃𝚈𝙻𝙴 . 𝙼𝙾𝚃𝙷𝙴𝚁𝙷𝙾𝙾𝙳 . 𝙱𝙴𝙰𝚄𝚃𝚈📍🇨🇦 𝚃𝚛𝚊𝚗𝚜𝚕𝚊𝚝𝚘𝚛/ 𝙸𝚗𝚝𝚎𝚛𝚙𝚛𝚎𝚝𝚎𝚛 𝚋𝚢 𝚍𝚊𝚢 𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝙲𝚛𝚎𝚊𝚝𝚘𝚛 𝚋𝚢 𝚗𝚒𝚐𝚑𝚝 Bookstagram: @tmavyreads
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OGL Move's repeat partnerships
Out of 729 unique influencers in our dataset, 66 of them (9%) posted content for OGL Move in 3 or more separate calendar months. The most consistent partner is @aestheticaleestyles, who has collaborated across 5 months with 17 total posts.
Here are 3 examples of OGL Move's repeat influencer partnerships, with links to the sponsored content.
aestheticaleestyles x OGL Move
![TikTok post by @aestheticaleestyled for OGL Move. Caption reads: @OGLmove_official had to grab the [...].](https://images.od.modash.io/6913d1e03e99f0209ca483ae78e7731034c12084)
![TikTok post by @aestheticaleestyled for OGL Move. Caption reads: @OGLmove_official this is so [...].](https://images.od.modash.io/c45c32cb9f395e3c73fcd6202878c90f518de821)
![TikTok post by @aestheticaleestyled for OGL Move. Caption reads: @OGLmove_official my favorite color, [...].](https://images.od.modash.io/98a134cc0dfe505a20de0eccbe215595fa74037f)
ogl.europe x OGL Move
![Instagram post by @ogl.europe for OGL Move. Caption reads: [...] in Bio / Story/ Highlight.
#oglmove....](https://images.od.modash.io/99515f50ef926a03b3820102cdd58572c582bc7d)
![Instagram post by @ogl.europe for OGL Move. Caption reads: [...] OFF now with my link in Bio✨
#oglmove....](https://images.od.modash.io/6f1fbf2a212259554952afc341293c5fc76dceaf)
jasminexhigh x OGL Move
![Instagram post by @jasminexhigh for OGL Move. Caption reads: [...] Bio linktree
#oglmove #inmyogl
Discount....](https://images.od.modash.io/3b1b1243cd00112582b766362930cc36a96d2e41)
![Instagram post by @jasminexhigh for OGL Move. Caption reads: [...] Bio linktree
#oglmove #inmyogl
Discount....](https://images.od.modash.io/28148764b3b5ba8279cd1bc86259d13aff682504)
![Instagram post by @jasminexhigh for OGL Move. Caption reads: [...] Necklines Long Sleeve Brami
#oglmove....](https://images.od.modash.io/f786cdf1ab97c53da4b8a6b2bfd407e7a4d35c47)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OGL Move had the most influencer activity. 37.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.3%)
- Canada (5.6%)
- India (5.1%)
OGL Move's influencer activity by market
Here is another example of OGL Move collaborating with an influencer in United States.
nathalierojass x OGL Move
OGL Move's influencer activity vs. related brands
OGL Move targets a similar audience to SKIMS and PUMIEY with sculpting basics and fashion-meets-comfort essentials. All three compete through influencer-led outfit styling and fit-centric, body-positive messaging.
Total influencer content
OGL Move vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
PUMIEY leads with 2.9k sponsored posts, significantly outpacing OGL Move (1.4k posts) and Skims (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. PUMIEY has more than twice as many total posts as OGL Move and Skims.
By social platform
OGL Move vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OGL Move leads on Instagram and YouTube, while PUMIEY leads on TikTok. The gap is most notable on TikTok, with PUMIEY at 2.8k, OGL Move at 224, Skims at 0 posts. OGL Move's activity is particularly concentrated on Instagram. PUMIEY has far more TikTok posts than OGL Move, while OGL Move has more than twice as many Instagram posts as PUMIEY.
By geographical market
OGL Move vs. related brands influencer activity (by country)
Estimated sponsored posts in OGL Move's top markets
PUMIEY has the highest estimated sponsored-post volume in United States (2.3k posts, 76.8%), Brazil (158 posts, 5.4%), while OGL Move has the highest estimated sponsored-post volume in United Kingdom (99 posts, 7.3%), Canada (76 posts, 5.6%). Looking at United States specifically, the split is PUMIEY at 2.3k posts (76.8%), Skims at 662 posts (60.6%), OGL Move at 508 posts (37.3%). OGL Move's strength in United Kingdom may indicate a home-market focus, while PUMIEY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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