OGL Move Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.7k pieces of influencer content sponsored by OGL Move over the last 12 months.

This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.

Influencer activity throughout the year

OGL Move's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OGL Move's sponsored post volume appears to trend upward over the 12-month period, rising from 394 posts in January to 477 in December. The peak month, November, reached 520 posts, 70% higher than the monthly average of 305.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:

• Instagram: 2.7k posts (73.4%)
• TikTok: 962 posts (26.3%)
• YouTube: 10 posts (0.3%)

Instagram influencer marketing is a clear focus for OGL Move.

Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sharonnijhawan x OGL Move

sharonnijhawan

@sharonnijhawan

09 Oct, 25

15.1M

65.5k

[...] items for work & everyday wear. #oglmove #wearingvsstyling #workwearstyle [...]

Influencer bio

✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, Luxury & Travel 📍 New York/ Toronto 📧 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇

Collaboration metrics

Post views15.1M

Post EMV $458.6k

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girl.in.the.hat1 x OGL Move

girl.in.the.hat1

@girl.in.the.hat1

26 Nov, 25

1M

2.3k

[...] flattering built in bra top! Runs TTS❤️ @OGLmove_official #builtinbra #backlesstop [...]

Influencer bio

30+ fashion finds & try-ons ❤️ Styling tips✨ 5’6” | 125lbs | Email: girlinthehattt@gmail.com

Collaboration metrics

Post views1.0M

Post EMV $20.1k

More influencer data

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TheLifestyleCog x OGL Move

TheLifestyleCog

@TheLifestyleCog

08 Nov, 25

493k

Click my link to enjoy a discount @oglmove_official

Influencer bio

Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog

Collaboration metrics

Post views493.0k

Post EMV $14.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 45.6% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.9M avg views/post):

stellaniniii x OGL Move

stellaniniii

@stellaniniii

29 Nov, 25

977.8k

69.3k

[...] Outfit from @ogl.europe @ogl_move . . . #oglmove #fy #spain #spainmusic #bailar [...]

Influencer bio

Düsseldorf | content creator | UGC 🪩 : Fashion, Beauty, Lifestyle ✉️ : Stellaniniii@gmail.com 👩🏻‍💻 : Marketing Management 🏛️ : Based in Germany

Collaboration metrics

Post views977.8k

Post EMV $36.3k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

_chique_life x OGL Move

_chique_life

@_chique_life

21 Jul, 25

45.6k

180

[...] #backlessdress #outfits #outfitreel #oglmove #inmyogl #torontoblogger #explore

Influencer bio

ugc creator: fashion, beauty, travel 📍Toronto 📧 nupur.bnh@gmail.com

Collaboration metrics

Post views45.6k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OGL Move's repeat partnerships

hermidlifestyle x OGL Move

hermidlifestyle

@hermidlifestyle

23 Oct, 25

1M

3.2k

This is the dress every midlife woman needs in her wardrobe — and it’s under $100. 🙌 It’s made from a soft, stretchy fabric that moves with you (no stiff waistbands or tight seams here). You can dress it up with heels for date night, add a blazer for work, or throw on sneakers for errands. It’s that rare mix of comfort, style, and versatility that makes getting dressed effortless. Plus, it comes in petite sizes and multiple colors — because one just isn’t enough. Love this dress @ogl_move 👉🏻Follow and comment DRESS to shop this look. #midlifestyle #datenightdress #workwear #officedress #ootd #casualchicstyle #affordabledress

hermidlifestyle

@hermidlifestyle

11 Oct, 25

10.5k

145

Styling this cute skirt 3 different ways, it is available in regular and petite sizes. Wear it with a pattern sweater and boots, a turtleneck top, cardigan, and ballet flats, or sweater and heels. Also found there is a @ogl_move set available, matching skirt and top, just like the pant set. If you purchase the set, you get a discount. There is also a sale this weekend. Use code Leslie15 for 15% off the boots. 👉🏻Follow and comment LINK to shop this post. You can even share it with a friend. #midlifestyle #styleover40 #ootd #fashionover50 #stylingtips #fallskirt #skirtoutfits #findsunder100

hermidlifestyle

@hermidlifestyle

31 Jan, 26

656

Midlife dress that actually works 🤍 styled 3 ways and on sale now. Let me let you in on a little secret… this sleeveless @ogl_move dress is comfortable, flattering, and so easy to style. • errands → jean jacket, sneakers, crossbody • work → blazer, boots, tote • date night → white leather jacket, heels, clutch One dress. Three outfits 👉🏻Follow and comment SHOP to receive a DM to shop this post. #midlifestyle #stylishdresses #workwear

aestheticaleestyles x OGL Move

aestheticaleestyles

@aestheticaleestyles

19 Jan, 26

370.1k

1.8k

@OGLmove_official had to grab the [...]

aestheticaleestyles

@aestheticaleestyles

05 Dec, 25

48.1k

410

@OGLmove_official this is so [...]

aestheticaleestyles

@aestheticaleestyles

19 Jan, 26

19.1k

140

@OGLmove_official obsessed with this [...]

barbieviita x OGL Move

barbieviita

@barbieviita

17 Nov, 25

2.4k

[...] #LookDuJour #Collaboration #OGLmove #OOTD #Gifted #OGLmove #inspo [...]

barbieviita

@barbieviita

06 Aug, 25

2.3k

[...] . #LookDuJour #Collaboration #OGLmove #CoupDeCœur #OOTD #Gifted [...]

barbieviita

@barbieviita

05 Dec, 25

2.3k

[...] #LookDuJour #Collaboration #OGLmove #OOTD #Gifted #OGLmove #inspo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.5%)
• Canada (5.8%)
• India (4.9%)

Here is another example of OGL Move collaborating with an influencer in United States.

nathalierojass x OGL Move

nathalierojass

@nathalierojass

29 Oct, 25

1.2M

25.4k

follow me for more outfit inspo and get 20% off with the link in my bio🫶🏼🤍 #oglpartner #falloutfitideas #fallfashiontrends #autumnfashion #autumnoutfit #ootdfall

OGL Move's influencer activity vs. related brands

OGL Move overlaps with SKIMS and SPANX in the shapewear/comfort basics space where fit, fabric and before/after results drive conversion. All three rely heavily on influencer try-ons and styling content to win similar customers.

Total influencer content

Skims leads with 14.1k sponsored posts, significantly outpacing OGL Move (3.7k posts) and SPANX (3.1k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Skims has posted multiple times more total content than OGL Move and SPANX.

By social platform

Among these brands, Skims leads on Instagram and TikTok and SPANX leads on YouTube. The gap is most notable on TikTok, with Skims at 7.5k, OGL Move at 962, SPANX at 495 posts. OGL Move's activity is particularly concentrated on Instagram. On TikTok, Skims has posted multiple times more content than OGL Move and SPANX, while on YouTube SPANX has posted multiple times more content than OGL Move and Skims.

By geographical market

Skims has the highest estimated sponsored-post volume in United States (8.5k posts, 60.6%), United Kingdom (958 posts, 6.8%), Brazil (493 posts, 3.5%), while OGL Move leads in Canada with 212 posts (5.8%). Looking at United States specifically, the split is Skims at 8.5k posts (60.6%), SPANX at 2.3k posts (75.1%), OGL Move at 1.3k posts (36.1%).