We analyzed 3.4k pieces of influencer content sponsored by OGL Move over the last 12 months.
This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.
OGL Move's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OGL Move's sponsored post volume appears to trend upward over the 12-month period, rising from 386 posts in January to 486 in December. The peak month, November, reached 543 posts, 92% higher than the monthly average of 283.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OGL Move.
Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, and Travel 📍 New York/ Toronto 📧 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
30+ fashion finds & try-ons ❤️ Styling tips✨ 5’6” | 125lbs | Email: girlinthehattt@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OGL Move are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 43.4% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.9M avg views/post):
Influencer bio
DUS | content creator | UGC 🪩 : Fashion, Beauty, Lifestyle ✉️ : Stellaniniii@gmail.com 👩🏻💻 : Marketing Management 🏛️ : Based in Germany
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
ugc creator: fashion, beauty, travel 📍Toronto 📧 nupur.bnh@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.5k unique influencers in our dataset, 160 of them (11%) posted content for OGL Move in 3 or more separate calendar months. The most consistent partner is @tmavy_salma, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of OGL Move's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OGL Move had the most influencer activity. 35.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OGL Move collaborating with an influencer in United States.
OGL Move sits in the fashion-forward activewear/athleisure lane, similar to Adanola and AYBL, which compete for the same lifestyle-and-fitness creator ecosystem and wardrobe-staple positioning.
Total sponsored posts tracked (last 12 months)
AYBL leads with 44k sponsored posts, significantly outpacing OGL Move (3.4k posts) and Adanola (2.4k posts). Across all three brands, the average volume is 16.6k posts, indicating mature, scaled influencer programs. AYBL has far more posts overall than OGL Move and Adanola.
Sponsored posts by platform
Among these brands, AYBL leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with AYBL at 22.2k, Adanola at 864, OGL Move at 833 posts. OGL Move's activity is particularly concentrated on Instagram. On Instagram and TikTok, AYBL has far more posts than OGL Move and Adanola.
Estimated sponsored posts in OGL Move's top markets
AYBL has the highest estimated sponsored-post volume in United States (20k posts, 46%), United Kingdom (9.3k posts, 21.2%), Canada (2.1k posts, 4.8%), suggesting a North America focus, while Adanola leads in France with 110 posts (4.5%). Looking at United States specifically, the split is AYBL at 20k posts (46%), OGL Move at 1.2k posts (35.2%), Adanola at 677 posts (27.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.