We analyzed 4.5k pieces of influencer content sponsored by OGL Move over the last 12 months.
This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.
OGL Move's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
OGL Move's influencer output appears relatively consistent throughout the year, averaging about 375 sponsored posts per month. November recorded the highest volume at 542 posts (45% above average), while August was the quietest at 245 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for OGL Move.
Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, Luxury & Travel 📍 NYC/ Toronto 💌 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇
Collaboration metrics
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Influencer bio
FL🌴 📩Collabs: B.ingraham813@gmail.com
Collaboration metrics
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Influencer bio
Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers OGL Move are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 46.6% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.4M avg views/post, 25.7k followers):
Influencer bio
Düsseldorf | content creator | UGC 🪩 : Fashion, Beauty, Lifestyle ✉️ : Stellaniniii@gmail.com 👩🏻💻 : Marketing Management 🏛️ : Based in Germany
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 14.9k followers):
Influencer bio
🎈32📍ᴠᴛ 🗺️𝓣𝓻𝓪𝓿𝓮𝓵𝓵𝓮𝓻 🏠𝓗𝓸𝓶𝓮 𝓭𝓮𝓬𝓸𝓻 💄𝓑𝓮𝓪𝓾𝓽𝔂 👗𝓕𝓪𝓼𝓱𝓲𝓸𝓷 𝓪𝓷𝓭 🍝🍷𝓕𝓸𝓸𝓭 𝓵𝓸𝓿𝓮𝓻 👚👗👖✨ @ogl_move -20% ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.8k unique influencers in our dataset, 245 of them (14%) posted content for OGL Move in 3 or more separate calendar months. The most consistent partner is @hermidlifestyle, who has collaborated across 11 months with 15 total posts.
Here are 3 examples of OGL Move's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where OGL Move had the most influencer activity. 38.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of OGL Move collaborating with an influencer in United States.
OGL Move aligns with Adanola and Beyond Yoga in premium-feel activewear that blends workout and everyday styling. They compete for the same fashion-meets-fitness consumer and similar creator outfit-styling content.
Total sponsored posts tracked (last 12 months)
OGL Move leads with 4.5k sponsored posts, significantly outpacing Adanola (2.1k posts) and Beyond Yoga (1.2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. OGL Move has more than double the total posts of Adanola and nearly four times the total posts of Beyond Yoga.
Sponsored posts by platform
OGL Move leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OGL Move at 3.1k, Adanola at 1.2k, Beyond Yoga at 826 posts. Beyond Yoga's activity is particularly concentrated on Instagram. On Instagram, TikTok, and YouTube, OGL Move has more than double the posts of Beyond Yoga.
Estimated sponsored posts in OGL Move's top markets
OGL Move has the highest estimated sponsored-post volume in United States (1.7k posts, 38.5%), Canada (262 posts, 5.8%), suggesting a North America focus, while Adanola has the highest estimated sponsored-post volume in United Kingdom (831 posts, 39.5%), France (86 posts, 4.1%), suggesting a Europe focus. Looking at United States specifically, the split is OGL Move at 1.7k posts (38.5%), Beyond Yoga at 920 posts (78.4%), Adanola at 580 posts (27.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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