July 18, 2026

OGL Move Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.3k pieces of influencer content sponsored by OGL Move over the last 12 months.

This report breaks down where & how OGL Move invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OGL Move, see here: OGL Move influencers.

Influencer activity throughout the year

OGL Move's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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OGL Move's influencer activity by month

Number of sponsored posts

291Jul'25245Aug'25302Sep'25307Oct'25542Nov'25477Dec'25400Jan'26360Feb'26292Mar'26294Apr'26429May'26366Jun'26

OGL Move's influencer output appears relatively consistent throughout the year, averaging about 359 sponsored posts per month. November recorded the highest volume at 542 posts (51% above average), while August was the quietest at 245 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OGL Move's sponsored influencer collaborations break down by social platform:

  • Instagram: 3.0k posts (68.9%)
  • TikTok: 1.3k posts (29.4%)
  • YouTube: 75 posts (1.7%)
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OGL Move's influencer activity by platform

Share of sponsored content by social network

3.0kInstagram1.3kTikTok75YouTube

Instagram influencer marketing is a clear focus for OGL Move.

Here are 3 examples of OGL Move's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sharonnijhawan x OGL Move

sharonnijhawan
@sharonnijhawan
09 Oct, 25
15.1M
65.5k
[...] items for work & everyday wear. #oglmove #wearingvsstyling #workwearstyle [...]

Influencer bio

✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, Luxury & Travel 📍 NYC/ Toronto 💌 sharonnijhawan@grail-talent.com 🔗 Shop My Looks 👇

Collaboration metrics

Post views15.1M
Post EMV $458.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

brooke_ingraham x OGL Move

brooke_ingraham
@brooke_ingraham
06 Mar, 26
2.4M
6.8k
[...] 5’5 wearing a size small for reference! @OGLmove_official #cinchedwaisttop #oglmove [...]

Influencer bio

FL🌴 📩Collabs: B.ingraham813@gmail.com

Collaboration metrics

Post views2.4M
Post EMV $48.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TheLifestyleCog x OGL Move

TheLifestyleCog
@TheLifestyleCog
08 Nov, 25
620.9k
15k
Click my link to enjoy a discount @oglmove_official

Influencer bio

Hello! I am Jashan. Welcome to my channel. :) I share Lookbooks, how to style videos, fashion tips and occasional vlogs + something of everything that makes me happy. Facebook: The Lifestyle Cog Instagram: the_lifestyle_cog

Collaboration metrics

Post views620.9k
Post EMV $20.1k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 84.3%
  • Posts: 15.7%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers OGL Move are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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OGL Move's influencers average views (Instagram)

Based on each influencer's average views per post

<1K10.8%
1K-5K44.6%
5K-10K17.8%
10K-50K17.9%
50K-100K3.9%
100K-500K4.2%
500K+0.8%

With 44.6% of partnerships featuring creators averaging 1K-5K views, OGL Move's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.9M avg views/post):

stellaniniii x OGL Move

stellaniniii
@stellaniniii
29 Nov, 25
977.8k
69.3k
[...] Outfit from @ogl.europe @ogl_move . . . #oglmove #fy #spain #spainmusic #bailar [...]

Influencer bio

Düsseldorf | content creator | UGC 🪩 : Fashion, Beauty, Lifestyle ✉️ : Stellaniniii@gmail.com 👩🏻‍💻 : Marketing Management 🏛️ : Based in Germany

Collaboration metrics

Post views977.8k
Post EMV $36.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

_chique_life x OGL Move

_chique_life
@_chique_life
21 Jul, 25
45.6k
180
[...] #backlessdress #outfits #outfitreel #oglmove #inmyogl #torontoblogger #explore

Influencer bio

not everyone’s cup of tea, and that’s ok ☕️ 📧 nupur.bnh@gmail.com 📍Toronto

Collaboration metrics

Post views45.6k
Post EMV $1.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OGL Move's repeat partnerships

Out of 1.8k unique influencers in our dataset, 214 of them (12%) posted content for OGL Move in 3 or more separate calendar months. The most consistent partner is @hermidlifestyle, who has collaborated across 10 months with 14 total posts.

Here are 3 examples of OGL Move's repeat influencer partnerships, with links to the sponsored content.

hermidlifestyle x OGL Move

hermidlifestyle
@hermidlifestyle
23 Oct, 25
1M
3.2k
This is the dress every midlife woman needs in her wardrobe — and it’s under $100. 🙌 It’s made from a soft, stretchy fabric that moves with you (no stiff waistbands or tight seams here). You can dress it up with heels for date night, add a blazer for work, or throw on sneakers for errands. It’s that rare mix of comfort, style, and versatility that makes getting dressed effortless. Plus, it comes in petite sizes and multiple colors — because one just isn’t enough. Love this dress @ogl_move 👉🏻Follow and comment DRESS to shop this look. #midlifestyle #datenightdress #workwear #officedress #ootd #casualchicstyle #affordabledress
hermidlifestyle
@hermidlifestyle
31 Jan, 26
55.4k
272
Midlife dress that actually works 🤍 styled 3 ways and on sale now. Let me let you in on a little secret… this sleeveless @ogl_move dress is comfortable, flattering, and so easy to style. • errands → jean jacket, sneakers, crossbody • work → blazer, boots, tote • date night → white leather jacket, heels, clutch One dress. Three outfits 👉🏻Follow and comment SHOP to receive a DM to shop this post. #midlifestyle #stylishdresses #workwear
hermidlifestyle
@hermidlifestyle
11 Oct, 25
10.5k
145
Styling this cute skirt 3 different ways, it is available in regular and petite sizes. Wear it with a pattern sweater and boots, a turtleneck top, cardigan, and ballet flats, or sweater and heels. Also found there is a @ogl_move set available, matching skirt and top, just like the pant set. If you purchase the set, you get a discount. There is also a sale this weekend. Use code Leslie15 for 15% off the boots. 👉🏻Follow and comment LINK to shop this post. You can even share it with a friend. #midlifestyle #styleover40 #ootd #fashionover50 #stylingtips #fallskirt #skirtoutfits #findsunder100

renaciuki x OGL Move

renaciuki
@renaciuki
20 Sep, 25
220.1k
1k
[...] my link in Bio🔗 #inmyogl #oglmove #tryon #tryonhaul
renaciuki
@renaciuki
30 Nov, 25
156.1k
728
[...] the link in my bio/highlight. #oglmove #inmyogl
renaciuki
@renaciuki
26 May, 26
18.1k
716
Giving strawberry ice cream energy 🍓💗 @ogl_move #SweetStyle #PinkAesthetic #SummerReels #FashionGram #CuteFits

rachelchicstyling x OGL Move

rachelchicstyling
@rachelchicstyling
20 Oct, 25
2.9k
118
[...] look|style |fashion #inmyogl #oglmove #fallfashiontrends [...]
rachelchicstyling
@rachelchicstyling
19 Jan, 26
1.7k
145
[...] #winteroutfitideas #oglmove #inmyogl Two piece set ,what I [...]
rachelchicstyling
@rachelchicstyling
20 Jan, 26
1.3k
159
Lucky for you, you're now following my account, where you'll find the ultimate basics for any wardrobe. @ogl_move are a firm fav of mine for this Get 20% OFF now with my link in Bio Highlight #wardrobestaples #winteroutfitideas #ukstyle Capsule wardrobe, Manchester style,basics wardrobe staples,casual everyday looks,outfit inspiration, Everyday outfit, easy everyday dressing nodern mum style, wardrobe staples, simple outfit formula, what I wore today, elevated casual

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where OGL Move had the most influencer activity. 35.4% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United Kingdom (6.9%)
  • Canada (5.9%)
  • India (5.4%)
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OGL Move's influencer activity by market

United States35.4%
United Kingdom6.9%
Canada5.9%
India5.4%
Italy4.5%
Other41.9%

Here is another example of OGL Move collaborating with an influencer in United States.

nathalierojass x OGL Move

nathalierojass
@nathalierojass
29 Oct, 25
1.2M
25.4k
follow me for more outfit inspo and get 20% off with the link in my bio🫶🏼🤍 #oglpartner #falloutfitideas #fallfashiontrends #autumnfashion #autumnoutfit #ootdfall

OGL Move's influencer activity vs. related brands

OGL Move overlaps with Adanola and AYBL in women’s activewear/athleisure, competing for the same style-meets-performance audience influenced by outfit styling and gym-content creators.

Total influencer content

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OGL Move vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

OGL Move
Adanola
AYBL
4.3k2.2k45.2k

AYBL leads with 45.2k sponsored posts, significantly outpacing OGL Move (4.3k posts) and Adanola (2.2k posts). Across all three brands, the average volume is 17.2k posts, indicating mature, scaled influencer programs. AYBL has far more total posts than OGL Move and Adanola.

By social platform

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OGL Move vs. related brands influencer activity (by social platform)

Sponsored posts by platform

OGL Move
Adanola
AYBL
3.0k1.3k21.1k1.3k87824.0k752773InstagramTikTokYouTube

OGL Move leads on YouTube, while AYBL has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with AYBL at 24k, OGL Move at 1.3k, Adanola at 878 posts. AYBL has far more posts on Instagram and TikTok than OGL Move and Adanola.

By geographical market

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OGL Move vs. related brands influencer activity (by country)

Estimated sponsored posts in OGL Move's top markets

OGL Move
Adanola
AYBL
1.5k66621.2k2998439.3k25601.8kUnited StatesUnited KingdomCanada

AYBL has the highest estimated sponsored-post volume in United States (21k posts, 46.9%), United Kingdom (9.3k posts, 20.5%), Canada (1.8k posts, 4%), suggesting a North America focus, while Adanola leads in Brazil with 72 posts (3.3%). Looking at United States specifically, the split is AYBL at 21k posts (46.9%), OGL Move at 1.5k posts (35.4%), Adanola at 666 posts (30.7%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

OGL Move's top social channel for sponsored influencer content is Instagram (68.9% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.

Yes, there are at least some influencer posts sponsored by OGL Move that contain discount codes. Here is one example, where "ELIRA" is visible in the caption.

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