Aputure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Aputure over the last 12 months.
This report breaks down where & how Aputure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aputure, see here: Aputure influencers.
Influencer activity throughout the year
Aputure maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
Aputure's influencer activity by month
Number of sponsored posts
Aputure's influencer output appears relatively consistent throughout the year, averaging about 94 sponsored posts per month. April recorded the highest volume at 110 posts (17% above average), while June was the quietest at 79 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aputure's sponsored influencer collaborations break down by social platform:
- Instagram: 754 posts (66.4%)
- YouTube: 287 posts (25.3%)
- TikTok: 95 posts (8.4%)
Aputure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Aputure.
Here are 3 examples of Aputure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nerd_ult x Aputure
![Instagram post by @nerd_ult for Aputure. Caption reads: [...] ‘너덜트’ 채널에서 시청 가능합니다🔥 ※ 본 콘텐츠에는 amaran,....](https://images.od.modash.io/4fb0bb1ecd28b5ff0e31ce356a4e1b336390356b)
Influencer bio
유튜브 "너덜트" 검색
Collaboration metrics
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alden.peters x Aputure
![TikTok post by @alden.peters for Aputure. Caption reads: [...] with our small indie team, using only....](https://images.od.modash.io/a76e629132eb24467d2913a684a1a75c702ea9d4)
Influencer bio
Director/VFX artist taking you behind the scenes of making films so you can bring your dream projects to life. Creator of @Friends of Sophia
Collaboration metrics
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CorridorCrew x Aputure
![YouTube post by @CorridorCrew for Aputure. Caption reads: [...] ► Creative Tools ► Puget Computers: Aputure....](https://images.od.modash.io/ed8ab5c37c42c8428d2394f13febf4f98c2f5598)
Influencer bio
Backflips and Frontflips simultaneously.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.9%
- Posts: 28.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Aputure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Aputure's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.1% of partnerships featuring creators averaging 10K-50K views, Aputure's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (94.4k avg views/post):
nshaps x Aputure
![Instagram post by @nshaps for Aputure. Caption reads: [...] a combination of light quality from....](https://images.od.modash.io/1a2637fd02c87a11b0c4251809c29a0d7cb350fe)
Influencer bio
NICOLE SHAPIRO | Commercial Cinematographer
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
emilynnrose x Aputure
Influencer bio
Just a girl & her camera 📸🎬🇵🇭 📍LA Location Rental @villa__blanco
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Aputure's repeat partnerships
Out of 485 unique influencers in our dataset, 32 of them (7%) posted content for Aputure in 3 or more separate calendar months. The most consistent partner is @CONECOFILM, who has collaborated across 11 months with 34 total posts.
Here are 3 examples of Aputure's repeat influencer partnerships, with links to the sponsored content.
jamesellisdeakins x Aputure
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/40c428a8a8c9002e85c635a0c79b4457f10725c9)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] sponsored by Picture Shop & Aputure....](https://images.od.modash.io/e34af1480f92a748e982f9c7800c156560208d7f)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/68097559a783198e578c55dcc7eb718ed8fffdd3)
ShortCircuit x Aputure
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/079bdeea3b56a343eb8dafdfcf360053d40b974c)
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/5cbbf73236b692a5288bb30240429b5c68a3764d)
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/551a226a5706d94bdd96bb90f17fa8eade0c250d)
kamillanichole x Aputure
![Instagram post by @kamillanichole for Aputure. Caption reads: [...] a superhero-worthy set with....](https://images.od.modash.io/a35341c34ad3b2359bc66e84d0d26527a66dd492)
![Instagram post by @kamillanichole for Aputure. Caption reads: [...] BEAUTIFUL NEW KEY LIGHT FROM....](https://images.od.modash.io/eb9b57b7cdb1dd649ccc3885162c261a1d21f4b6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Aputure had the most influencer activity. 41.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (17%)
- Brazil (5.5%)
- United Kingdom (5.1%)
Aputure's influencer activity by market
Here is another example of Aputure collaborating with an influencer in United States.
nica.fazio x Aputure
![Instagram post by @nica.fazio for Aputure. Caption reads: [...] new spotlight, I’ll keep you posted 👀....](https://images.od.modash.io/84e82fb5aff1736045cb992e37751f4750d31fbd)
Aputure's influencer activity vs. related brands
Aputure competes in creator lighting and production gear, where NEEWER and Viltrox are common alternatives for video/photography setups. These brands are frequently compared by filmmakers and photographers through gear reviews and setup tutorials.
Total influencer content
Aputure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 6k sponsored posts, significantly outpacing Viltrox (3.7k posts) and Aputure (1.1k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. NEEWER has several times more total posts than Aputure and Viltrox.
By social platform
Aputure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NEEWER at 1.6k, Viltrox at 195, Aputure at 95 posts. Viltrox's activity is particularly concentrated on Instagram. On Instagram and TikTok, NEEWER has several times more posts than Aputure and Viltrox.
By geographical market
Aputure vs. related brands influencer activity (by country)
Estimated sponsored posts in Aputure's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.5k posts, 25.4%), Italy (639 posts, 10.6%), Spain (531 posts, 8.8%), suggesting a Europe focus, while Viltrox has the highest estimated sponsored-post volume in India (355 posts, 9.6%), Indonesia (244 posts, 6.6%), suggesting a Asia focus, while Aputure leads in Brazil with 62 posts (5.5%). Looking at United States specifically, the split is NEEWER at 1.5k posts (25.4%), Viltrox at 863 posts (23.3%), Aputure at 467 posts (41.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Viltrox's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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