Aputure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by Aputure over the last 12 months.
This report breaks down where & how Aputure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aputure, see here: Aputure influencers.
Influencer activity throughout the year
Aputure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Aputure's influencer activity by month
Number of sponsored posts
Aputure's sponsored post volume appears to trend upward over the 12-month period, rising from 107 posts in January to 110 in December. The peak month, December, reached 110 posts, 26% higher than the monthly average of 87.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aputure's sponsored influencer collaborations break down by social platform:
- Instagram: 649 posts (62.1%)
- YouTube: 318 posts (30.4%)
- TikTok: 78 posts (7.5%)
Aputure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Aputure.
Here are 3 examples of Aputure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nerd_ult x Aputure
![Instagram post by @nerd_ult for Aputure. Caption reads: [...] ‘너덜트’ 채널에서 시청 가능합니다🔥 ※ 본 콘텐츠에는 amaran,....](https://images.od.modash.io/4fb0bb1ecd28b5ff0e31ce356a4e1b336390356b)
Influencer bio
유튜브 "너덜트" 검색
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
joshmillerdp x Aputure
![TikTok post by @joshmillerdp for Aputure. Caption reads: [...] That was me last week Texas using the....](https://images.od.modash.io/d87463a8be699e929b046fdc25314d2f1365541c)
Influencer bio
🎥 Teaching cinematography to cinematographers 👇🏼👇🏼👇🏼 All of my links!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KAIAOfficialPH x Aputure
![YouTube post by @KAIAOfficialPH for Aputure. Caption reads: [...] Philippines Also in partnership with Aputure....](https://images.od.modash.io/cfda5db11fef988d33af397e2294943da8dc5af6)
Influencer bio
KAIA is HERE! KAIA is a five-member dance and vocal powerhouse P-Pop girl group, proudly representing the Philippines as the 'P-Pop Rising Girl Group of the Year', with their global potential through worldwide charts, international stages, and prestigious music festivals.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 69%
- Posts: 31%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Aputure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Aputure's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging 10K-50K views, Aputure's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (45.2k avg views/post):
richardgotze_ x Aputure
![Instagram post by @richardgotze_ for Aputure. Caption reads: [...] be a thing 👀 I’ve been testing the new....](https://images.od.modash.io/24cde827551bf9614b46d2814bbfa3de357a700f)
Influencer bio
Curiosity is everything Cinematographer & Certified lens/camera-tech, nominated as rising star creator of the year by TikTok (2024)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.0k avg views/post):
hugoboue.1 x Aputure
![Instagram post by @hugoboue.1 for Aputure. Caption reads: [...] @darty_officiel Telenovelas 🔥 Lit with....](https://images.od.modash.io/4edec787414115454044464e2bedbf534652ae89)
Influencer bio
Award Winning Film Director and Cinematographer 🇫🇷 Supported by Angénieux, RED, Cartoni, SmallHD, Aputure Rose de Chine 25 Awards 🏆 on Prime Video
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Aputure's repeat partnerships
Out of 422 unique influencers in our dataset, 26 of them (6%) posted content for Aputure in 3 or more separate calendar months. The most consistent partner is @CONECOFILM, who has collaborated across 11 months with 48 total posts. @CONECOFILM alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Aputure's repeat influencer partnerships, with links to the sponsored content.
CONECOFILM x Aputure
![YouTube post by @CONECOFILM for Aputure. Caption reads: [...] 三野和比古 三野博幸 源秋策 照明機材協力： Aputure 映像機材協力：....](https://images.od.modash.io/5cc3f8dc58385238fddf1763739a85f5190d3691)
![YouTube post by @CONECOFILM for Aputure. Caption reads: [...] 三野和比古 三野博幸 源秋策 照明機材協力： Aputure 映像機材協力：....](https://images.od.modash.io/7fd7f57db10e7016dd829f94e01f6e0779ea2f41)
![YouTube post by @CONECOFILM for Aputure. Caption reads: [...] プロデューサー 三野和比古 三野博幸 源秋策 照明機材協力 Aputure 映像機材協力....](https://images.od.modash.io/7f8040db43f0cde1ed6d883b1e7c2cdf524979c8)
AnthonyGugliotta x Aputure
jamesellisdeakins x Aputure
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/40c428a8a8c9002e85c635a0c79b4457f10725c9)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure &....](https://images.od.modash.io/4573ad13f64a0bc42eeba3dd6217c823e8159bce)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure &....](https://images.od.modash.io/a6e5514fae60e556e65c084ac9f0fef2b84b3f25)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Aputure had the most influencer activity. 40.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (19%)
- Brazil (6.4%)
- United Kingdom (4.9%)
Aputure's influencer activity by market
Here is another example of Aputure collaborating with an influencer in United States.
alden.peters x Aputure
![TikTok post by @alden.peters for Aputure. Caption reads: [...] with our small indie team, using only....](https://images.od.modash.io/a76e629132eb24467d2913a684a1a75c702ea9d4)
Aputure's influencer activity vs. related brands
NEEWER and Ulanzi are direct competitors to Aputure in creator-focused lighting and camera accessory ecosystems, targeting many of the same filmmakers, photographers, and content creators. Both brands compete on portable production gear, pricing tiers, and influencer-driven discovery in the same market.
Total influencer content
Aputure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, notably outpacing Ulanzi (4.7k posts) and Aputure (1k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi have several times more total posts than Aputure.
By social platform
Aputure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, Aputure at 649 posts. On TikTok, NEEWER and Ulanzi have many times more posts than Aputure.
By geographical market
Aputure vs. related brands influencer activity (by country)
Estimated sponsored posts in Aputure's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Japan (451 posts, 9.6%), Brazil (371 posts, 7.9%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Ulanzi at 964 posts (20.5%), Aputure at 425 posts (40.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- THE COMMENSE's Influencer Marketing Strategy
- e.l.f. Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.