Aputure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Aputure over the last 12 months.
This report breaks down where & how Aputure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aputure, see here: Aputure influencers.
Influencer activity throughout the year
Aputure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Aputure's influencer activity by month
Number of sponsored posts
Aputure's influencer output appears relatively consistent throughout the year, averaging about 96 sponsored posts per month. April recorded the highest volume at 113 posts (18% above average), while July was the quietest at 64 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aputure's sponsored influencer collaborations break down by social platform:
- Instagram: 739 posts (63.8%)
- YouTube: 317 posts (27.4%)
- TikTok: 103 posts (8.9%)
Aputure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Aputure.
Here are 3 examples of Aputure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nerd_ult x Aputure
![Instagram post by @nerd_ult for Aputure. Caption reads: [...] ‘너덜트’ 채널에서 시청 가능합니다🔥 ※ 본 콘텐츠에는 amaran,....](https://images.od.modash.io/4fb0bb1ecd28b5ff0e31ce356a4e1b336390356b)
Influencer bio
유튜브 "너덜트" 검색
Collaboration metrics
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alden.peters x Aputure
![TikTok post by @alden.peters for Aputure. Caption reads: [...] with our small indie team, using only....](https://images.od.modash.io/a76e629132eb24467d2913a684a1a75c702ea9d4)
Influencer bio
Filmmaker. Writer/Director/VFX. Creator of @Friends of Sophia
Collaboration metrics
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CorridorCrew x Aputure
![YouTube post by @CorridorCrew for Aputure. Caption reads: [...] ► Creative Tools ► Puget Computers: Aputure....](https://images.od.modash.io/498c58d4c078f510b9ee8b5477379e0158864f44)
Influencer bio
Backflips and Frontflips simultaneously.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 71.2%
- Posts: 28.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Aputure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Aputure's influencers average views (Instagram)
Based on each influencer's average views per post
With 39.7% of partnerships featuring creators averaging 10K-50K views, Aputure's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (93.7k avg views/post):
julienajarry x Aputure
![Instagram post by @julienajarry for Aputure. Caption reads: [...] single light stand or power cable. The....](https://images.od.modash.io/88082c4211c204b44afe2f4c850f1f16679cf96a)
Influencer bio
🎥 Traveling DP / Director For Hire 🎬 Rent gear → @vin.tal ✨ May His light shine in all of this.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
emilynnrose x Aputure
Influencer bio
creative girlie 🤍🇵🇭 photographer + director rep’d by @iheartreps 📍LA / NYC aug 25 - sept 18 creator of @villa__blanco LET’S CONNECT! 👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Aputure's repeat partnerships
Out of 491 unique influencers in our dataset, 34 of them (7%) posted content for Aputure in 3 or more separate calendar months. The most consistent partner is @CONECOFILM, who has collaborated across 12 months with 38 total posts.
Here are 3 examples of Aputure's repeat influencer partnerships, with links to the sponsored content.
ShortCircuit x Aputure
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/079bdeea3b56a343eb8dafdfcf360053d40b974c)
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/5cbbf73236b692a5288bb30240429b5c68a3764d)
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] in part by Studio lighting by Aputure: Linus....](https://images.od.modash.io/551a226a5706d94bdd96bb90f17fa8eade0c250d)
jamesellisdeakins x Aputure
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/40c428a8a8c9002e85c635a0c79b4457f10725c9)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] sponsored by Picture Shop & Aputure....](https://images.od.modash.io/e34af1480f92a748e982f9c7800c156560208d7f)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/68097559a783198e578c55dcc7eb718ed8fffdd3)
joshmillerdp x Aputure
![Instagram post by @joshmillerdp for Aputure. Caption reads: @aputure.lighting has something for [...].](https://images.od.modash.io/66a853c0503163bcd615a3e81758766d4e7d418f)
![Instagram post by @joshmillerdp for Aputure. Caption reads: [...] spotlight mount so I got the....](https://images.od.modash.io/7c9f7e127be3749c9ace7a17afb989e756f093e0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Aputure had the most influencer activity. 41.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (18%)
- Brazil (7.1%)
- United Kingdom (4.5%)
Aputure's influencer activity by market
Here is another example of Aputure collaborating with an influencer in United States.
joshmillerdp x Aputure
Aputure's influencer activity vs. related brands
Aputure’s creator tools (lighting) compete directly with Neewer and Ulanzi for filmmakers and content creators shopping based on reviews and comparisons. These brands are frequently featured in YouTube studio setups, gear breakdowns, and affiliate-driven creator content.
Total influencer content
Aputure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ulanzi leads with 4k sponsored posts, notably outpacing NEEWER (3.4k posts) and Aputure (1.2k posts). Across all three brands, the average volume is 2.9k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi have roughly three times as many total posts as Aputure.
By social platform
Aputure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ulanzi leads on Instagram and TikTok and NEEWER leads on YouTube. The gap is most notable on TikTok, with Ulanzi at 2.1k, NEEWER at 1.7k, Aputure at 103 posts. On TikTok, NEEWER and Ulanzi post far more often than Aputure, while Instagram and YouTube volumes are closer.
By geographical market
Aputure vs. related brands influencer activity (by country)
Estimated sponsored posts in Aputure's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (395 posts, 9.9%), Mexico (327 posts, 8.2%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 741 posts (18.6%), Aputure at 480 posts (41.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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