Aputure Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 204 pieces of influencer content sponsored by Aputure over the last 12 months.

This report breaks down where & how Aputure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Aputure, see here: Aputure influencers.

Influencer activity throughout the year

Aputure's influencer output appears relatively consistent throughout the year, averaging about 17 sponsored posts per month. January recorded the highest volume at 26 posts (53% above average), while July was the quietest at 10 posts.

March generated the most views at 3.4M, while June recorded the least at 298.9k. Across all tracked posts in the 12-month window, average views per post were 60.3k. Interestingly, the highest-view month (March) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @pwnisher, generated 1.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aputure's sponsored influencer collaborations break down by social platform:

• Instagram: 132 posts (64.7%)
• YouTube: 48 posts (23.5%)
• TikTok: 24 posts (11.8%)

Instagram influencer marketing is a clear focus for Aputure.

Here are 3 examples of Aputure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

de_con x Aputure

de_con

@de_con

19 Mar, 25

673.1k

9.7k

[...] question everybody has been asking! #aputure #aputurepartner

Influencer bio

A technical creative DP + Gaffer ATL 📌 Creative work @noctillum.

Collaboration metrics

Post views 673.1k

Post EMV $21.2k

More influencer data

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alden.peters x Aputure

alden.peters

@alden.peters

24 Oct, 25

1.3M

251

[...] with our small indie team, using only Aputure INFINIBARS @Aputure. Rentable through [...]

Influencer bio

Director/VFX artist taking you behind the scenes of making films so you can bring your dream projects to life. Creator of @Friends of Sophia

Collaboration metrics

Post views 1.3M

Post EMV $26.0k

More influencer data

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pwnisher x Aputure

pwnisher

@pwnisher

21 Mar, 25

1.4M

63k

[...] Lights: https://www.aputure.com/ Desktop Mic: [...]

Influencer bio

3D Challenges, Tutorials, Live Streams and Breakdowns. Let's learn and grow together!

Collaboration metrics

Post views 1.4M

Post EMV $49.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 60.5% of partnerships featuring creators averaging 10K-50K views, Aputure's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (82.8k avg views/post):

christinadobre x Aputure

christinadobre

@christinadobre

28 Jul, 25

163.1k

2k

[...] of light I can use. Luckily, the @aputure.lighting INFINIBARS fit perfectly into [...]

Influencer bio

⋆˙⟡ Director of Photography ⟡˙⋆ ♡ @the__asc Vision Mentee ‘25 ♡ @theicfc member ♡ In Production: @bendersmovie ♡ Email: christina@christinadobre.com

Collaboration metrics

Post views 163.1k

Post EMV $5.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post):

alexzarfati x Aputure

alexzarfati

@alexzarfati

04 Nov, 25

5.3k

203

[...] are the right tools for the job. The @aputure.lighting 1000C and the 600C was a [...]

Influencer bio

Flmmaker My Docuseries @lawofthegoat. @aputure.lighting 10% OFF: APalexzarfati10 ⬇️YouTube Channel⬇️… For filmmaking tips🎥

Collaboration metrics

Post views 5.3k

Post EMV $181

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Aputure's repeat partnerships

AnthonyGugliotta x Aputure

AnthonyGugliotta

@AnthonyGugliotta

05 Nov, 25

105.1k

3.7k

✨ Get 2 Months Free of Artlist: https://bit.ly/3GshKNA 📷 Canon R6 Mark III: https://geni.us/R6iii 📷 Canon R6 Mark III: Amazon https://geni.us/w4CY 🎨The BEST Lightroom Presets: https://geni.us/DIV2 📷 My Camera: https://geni.us/t93yc 📷 My Vlog Camera: https://geni.us/7QSrTGu 📷 The Best Entry Level Cameras: https://geni.us/Beginnercameras 📷 More Cameras I recommend: https://geni.us/Mirrorless 📷 Entry-Level Creator Camera: https://geni.us/Entry ⚙️ All my Camera Gear: https://gugliotta.one/gear 🎨 More Lightroom Presets: https://bit.ly/3TDLKMx ✨ My Gear Release Form ➡️ https://bit.ly/GearRelease ✨ Make Money with Your Photos ➡️ https://bit.ly/PhotoLicense 🎨 My Limited Edition LUTs: https://bit.ly/4buszOy 📷 MY GEAR and Lenses My Favorite Camera: https://geni.us/t93yc My Favorite Lens: https://geni.us/RF15-35mm Beast Prime Lens: https://geni.us/RF50f1-2 Budget Prime Lens: https://geni.us/RF50 Best Beginner Lens: https://geni.us/RF3518 Best Zoom Lens: https://geni.us/RF70-200mm This Lens does Everything: https://geni.us/RF2470 Best Wireless Mic: https://geni.us/Vnew3 My Drone: https://geni.us/0NF33v My Favorite Vlog Microphone: https://geni.us/SwPS My Favorite Tripod: https://geni.us/jB4foVv Fast memory cards: https://geni.us/b2r4ya My Lights: https://geni.us/osStP Capture Smooth Footage: https://geni.us/DL9f8G Everything Else: https://gugliotta.one/gear 📷 My Camera Bag: My Camera Bag: https://geni.us/Shimoda Save 10% at checkout with code: "Gugliotta10" 🤵 Accessories and Clothing: My Rings and Chains: https://geni.us/clocks15 Save 15% at checkout with code: "ANTHONYG" 🎵 My MUSIC and Sound Effects Artlist 2 months FREE on an annual plan: https://bit.ly/3GshKNA Musicbed (1 Month Free): https://geni.us/AOL10 Epidemic 30-day FREE Trial: https://geni.us/AGSFX Motion Array ($50 off): https://bit.ly/3Fkwg8I *Please note, I may earn a commission on some of the links above. 📸 INSTAGRAM:   / gugliotta.one   ♪ TIKTOK:   / blameanthony   🌐 WEBSITE: https://gugliotta.one 📧 LET'S CONNECT: https://gugliotta.one/about [Timecodes:] 0:00 R6 Mark III 0:41 Overview and First Impressions 2:33 Build & Sensor 5:42 Photo and Video Specs 8:10 Getting Paid 10:51 Video ISO Test 11:30 Settings and Video Formats 14:53 Even More Video Features 15:50 Overheating 16:59 Subject Tracking IS 17:49 What is it Missing? 19:00 S&F Mode + My Wishlist

AnthonyGugliotta

@AnthonyGugliotta

04 Mar, 25

64.3k

1.7k

📷 Hasselblad X2D: https://geni.us/DDRy 📷 Hasselblad X2D (Official page): https://bit.ly/X2D100c 📷 Hasselblad 907x (Official page): https://bit.ly/907x 📷 Wide Angle Zoom: https://geni.us/XCD2035 📷 55mm Prime: https://geni.us/NezFnV 🎨The BEST Lightroom Presets: https://geni.us/DIV2 ✨Get Artlist (2 months FREE): https://bit.ly/3GshKNA ✨ Make Money with Your Photos ➡️ https://bit.ly/PhotoLicense ✨ Limited Edition LUTs: https://bit.ly/4buszOy 📷 The BEST Entry Level Cameras: https://geni.us/Beginnercameras 🎨 More Lightroom Presets: https://bit.ly/3TDLKMx 📷 MY GEAR and Lenses Cameras I recommend: https://geni.us/Mirrorless My Favorite Camera: https://geni.us/t93yc My Favorite Lens: https://geni.us/RF15-35mm Beast Prime Lens: https://geni.us/RF50f1-2 Budget Prime Lens: https://geni.us/RF50 Best Beginner Lens: https://geni.us/RF3518 Best Zoom Lens: https://geni.us/RF70-200mm This Lens does Everything: https://geni.us/RF2470 Best Wireless Mic: https://geni.us/Vnew3 My Drone: https://geni.us/0NF33v My Favorite Vlog Microphone: https://geni.us/SwPS My Favorite Tripod: https://geni.us/jB4foVv Fast memory cards: https://geni.us/b2r4ya My Lights: https://geni.us/osStP Capture Smooth Footage: https://geni.us/DL9f8G Everything Else: https://gugliotta.one/gear 📷 My Camera Bag: My Camera Bag: https://geni.us/Shimoda Save 10% at checkout with code: "Gugliotta10" 🎵 My MUSIC and Sound Effects Artlist 2 months FREE on an annual plan: https://bit.ly/3GshKNA Musicbed (1 Month Free): https://geni.us/AOL10 Epidemic 30-day FREE Trial: https://geni.us/AGSFX Motion Array ($50 off): https://bit.ly/3Fkwg8I *Please note, I may earn a commission on some of the links above. 📸 INSTAGRAM:   / gugliotta.one   ♪ TIKTOK:   / blameanthony   🌐 WEBSITE: https://gugliotta.one 📧 LET'S CONNECT: https://gugliotta.one/about [Timecodes:] 0:00 I Tried Hasselblad 1:20 The Cameras & Lenses 3:47 The Photos I captured 13:40 Switching Lenses

AnthonyGugliotta

@AnthonyGugliotta

13 Jul, 25

56.5k

1.2k

✨Get Artlist (2 months FREE): https://bit.ly/3GshKNA 📷 My NEW Camera: https://geni.us/7QSrTGu 📷 My Photo Camera: https://geni.us/t93yc 📷 The Best Entry Level Cameras: https://geni.us/Beginnercameras 📷 More Cameras I recommend: https://geni.us/Mirrorless 🎨The BEST Lightroom Presets: https://geni.us/DIV2 🎨 More Lightroom Presets: https://bit.ly/3TDLKMx ✨Get Artlist (2 months FREE): https://bit.ly/3GshKNA ✨ My Gear Release Form ➡️ https://bit.ly/GearRelease ✨ Make Money with Your Photos ➡️ https://bit.ly/PhotoLicense ✨ Limited Edition LUTs: https://bit.ly/4buszOy 📷 MY GEAR and Lenses My Favorite Camera: https://geni.us/t93yc My Favorite Lens: https://geni.us/RF15-35mm Beast Prime Lens: https://geni.us/RF50f1-2 Budget Prime Lens: https://geni.us/RF50 Best Beginner Lens: https://geni.us/RF3518 Best Zoom Lens: https://geni.us/RF70-200mm This Lens does Everything: https://geni.us/RF2470 Best Wireless Mic: https://geni.us/Vnew3 My Drone: https://geni.us/0NF33v My Favorite Vlog Microphone: https://geni.us/SwPS My Favorite Tripod: https://geni.us/jB4foVv Fast memory cards: https://geni.us/b2r4ya My Lights: https://geni.us/osStP Capture Smooth Footage: https://geni.us/DL9f8G Everything Else: https://gugliotta.one/gear 📷 My Camera Bag: My Camera Bag: https://geni.us/Shimoda Save 10% at checkout with code: "Gugliotta10" 🤵 Accessories and Clothing: My Rings and Chains: https://geni.us/clocks15 Save 15% at checkout with code: "ANTHONYG" 🎵 My MUSIC and Sound Effects Artlist 2 months FREE on an annual plan: https://bit.ly/3GshKNA Musicbed (1 Month Free): https://geni.us/AOL10 Epidemic 30-day FREE Trial: https://geni.us/AGSFX Motion Array ($50 off): https://bit.ly/3Fkwg8I *Please note, I may earn a commission on some of the links above. 📸 INSTAGRAM:   / gugliotta.one   ♪ TIKTOK:   / blameanthony   🌐 WEBSITE: https://gugliotta.one 📧 LET'S CONNECT: https://gugliotta.one/about [Timecodes:] 0:00 I'm switching cameras 1:39 Nerding out on Specs 4:46 Why I'm going all-in! 7:09 Tools to level up your content! 9:05 A-Cam B-Cam? 11:02 Specs and content strategy

jamesellisdeakins x Aputure

jamesellisdeakins

@jamesellisdeakins

29 Dec, 25

402

[...] episode is sponsored by Aputure⁠ Instagram: [...]

jamesellisdeakins

@jamesellisdeakins

25 Apr, 25

260

[...] episode is sponsored by Aputure & Profoto⁠ Instagram: [...]

jamesellisdeakins

@jamesellisdeakins

09 May, 25

232

[...] episode is sponsored by Aputure & Profoto⁠ Instagram: [...]

kamillanichole x Aputure

kamillanichole

@kamillanichole

24 Jul, 25

20.4k

160

[...] a superhero-worthy set with @aputure.lighting Aputure’s advanced [...]

kamillanichole

@kamillanichole

17 Aug, 25

11.8k

330

8K and NEW BEAUTY LIGHTING @aputure.lighting #aputurepartnership

kamillanichole

@kamillanichole

26 Oct, 25

4.6k

185

[...] IN LOS ANGELES 📸🎥🎬🫡. . #aputurepartnership #ad

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (18%)
• Brazil (7.2%)
• United Kingdom (4.6%)

Here is another example of Aputure collaborating with an influencer in United States.

MAKEARTNOWCHANNEL x Aputure

MAKEARTNOWCHANNEL

@MAKEARTNOWCHANNEL

25 Feb, 25

334.5k

10.5k

[...] video BTS Footage Provided by www.Aputure.com #FlightRiskMovie #dji #ronin4d [...]

Aputure's influencer activity vs. related brands

Aputure competes in creator lighting and production gear, where NEEWER and Ulanzi are common alternatives for similar setups and budgets. All three are frequently featured by YouTubers and filmmakers in gear-review influencer content.

Total influencer content

NEEWER leads with 1.5k sponsored posts, significantly outpacing Ulanzi (667 posts) and Aputure (204 posts). Across all three brands, the average volume is 787 posts, suggesting moderate but consistent investment. NEEWER has several times more total posts than Aputure and Ulanzi.

By social platform

Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 857, Aputure at 132, Ulanzi at 109 posts. On Instagram, NEEWER has several times more posts than Aputure and Ulanzi.

By geographical market

NEEWER has the highest estimated sponsored-post volume in United States (398 posts, 26.7%), Italy (207 posts, 13.9%), Spain (128 posts, 8.6%), suggesting a Europe focus, while Ulanzi has the highest estimated sponsored-post volume in India (67 posts, 10%), Brazil (43 posts, 6.5%). Looking at United States specifically, the split is NEEWER at 398 posts (26.7%), Ulanzi at 167 posts (25%), Aputure at 86 posts (42.3%).