Aputure Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 949 pieces of influencer content sponsored by Aputure over the last 12 months.
This report breaks down where & how Aputure invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aputure, see here: Aputure influencers.
Influencer activity throughout the year
Aputure's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Aputure's influencer activity by month
Number of sponsored posts
Aputure's influencer output appears relatively consistent throughout the year, averaging about 79 sponsored posts per month. October recorded the highest volume at 96 posts (22% above average), while April was the quietest at 42 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aputure's sponsored influencer collaborations break down by social platform:
- Instagram: 684 posts (72.1%)
- YouTube: 170 posts (17.9%)
- TikTok: 95 posts (10%)
Aputure's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Aputure.
Here are 3 examples of Aputure's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nerd_ult x Aputure
![Instagram post by @nerd_ult for Aputure. Caption reads: [...] ‘너덜트’ 채널에서 시청 가능합니다🔥 ※ 본 콘텐츠에는 amaran,....](https://images.od.modash.io/4fb0bb1ecd28b5ff0e31ce356a4e1b336390356b)
Influencer bio
유튜브 "너덜트" 검색
Collaboration metrics
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joshmillerdp x Aputure
![TikTok post by @joshmillerdp for Aputure. Caption reads: [...] That was me last week Texas using the....](https://images.od.modash.io/d87463a8be699e929b046fdc25314d2f1365541c)
Influencer bio
🎥 Teaching cinematography to cinematographers 👇🏼👇🏼👇🏼 All of my links!
Collaboration metrics
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ShortCircuit x Aputure
![YouTube post by @ShortCircuit for Aputure. Caption reads: [...] powered in part by Studio lighting by....](https://images.od.modash.io/5cbbf73236b692a5288bb30240429b5c68a3764d)
Influencer bio
What's in the box? Let's find out! Official channel under Linus Media Group. Sponsorship Inquiries: partnerships@linusmediagroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67%
- Posts: 33%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Aputure are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Aputure's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.7% of partnerships featuring creators averaging 10K-50K views, Aputure's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (48.6k avg views/post):
anton.usikov.dp x Aputure
![Instagram post by @anton.usikov.dp for Aputure. Caption reads: [...] snow for it in Los Angeles! Lights: Aputure....](https://images.od.modash.io/f5621e9ae8bb5e772f600f215868e89bce6373ab)
Influencer bio
ASC Vision 25-26 @the__asc Seeking reps 不卑不亢 Los Angeles | DM for booking 📩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
emilynnrose x Aputure
Influencer bio
Just a girl & her camera 📸🎬🇵🇭 📍LA Location Rental @villa__blanco
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Aputure's repeat partnerships
Out of 418 unique influencers in our dataset, 26 of them (6%) posted content for Aputure in 3 or more separate calendar months. The most consistent partner is @CONECOFILM, who has collaborated across 11 months with 36 total posts.
Here are 3 examples of Aputure's repeat influencer partnerships, with links to the sponsored content.
jamesellisdeakins x Aputure
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure....](https://images.od.modash.io/40c428a8a8c9002e85c635a0c79b4457f10725c9)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] sponsored by Picture Shop & Aputure....](https://images.od.modash.io/e34af1480f92a748e982f9c7800c156560208d7f)
![Instagram post by @jamesellisdeakins for Aputure. Caption reads: [...] This episode is sponsored by Aputure &....](https://images.od.modash.io/a6e5514fae60e556e65c084ac9f0fef2b84b3f25)
hugoboue.1 x Aputure
![Instagram post by @hugoboue.1 for Aputure. Caption reads: [...] Telenovelas 🔥 Lit with @aputure.europe....](https://images.od.modash.io/4edec787414115454044464e2bedbf534652ae89)
![Instagram post by @hugoboue.1 for Aputure. Caption reads: [...] Darty Telenovelas 🔥 Lit with....](https://images.od.modash.io/1f40311090ca9b921e8bb5c12b5d40e4f94ed806)
![Instagram post by @hugoboue.1 for Aputure. Caption reads: [...] Darty Telenovelas 🔥 Lit with....](https://images.od.modash.io/04bbcb29bdc067051d3bb8a934684a9ca8bbd10a)
joshmillerdp x Aputure
![Instagram post by @joshmillerdp for Aputure. Caption reads: [...] me last week Texas using the....](https://images.od.modash.io/738c098650b7d871d67dc9713db78077fa0b3bf1)
![Instagram post by @joshmillerdp for Aputure. Caption reads: [...] do was to put up one of our....](https://images.od.modash.io/96ab6d5a490d710c1ab647172eb23d053dfc3ef7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Aputure had the most influencer activity. 43.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (16.1%)
- Brazil (6.3%)
- United Kingdom (4.8%)
Aputure's influencer activity by market
Here is another example of Aputure collaborating with an influencer in United States.
alden.peters x Aputure
![TikTok post by @alden.peters for Aputure. Caption reads: [...] with our small indie team, using only....](https://images.od.modash.io/a76e629132eb24467d2913a684a1a75c702ea9d4)
Aputure's influencer activity vs. related brands
Aputure competes directly with NEEWER and Ulanzi for creators building filming setups, where influencer strategy is dominated by gear reviews, lighting tests, and studio-tour content.
Total influencer content
Aputure vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.3k sponsored posts, notably outpacing Ulanzi (4.3k posts) and Aputure (949 posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi have several times more total posts than Aputure.
By social platform
Aputure vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2.2k, Aputure at 684 posts. Aputure's activity is particularly concentrated on Instagram. On Instagram and TikTok, NEEWER and Ulanzi have several times more posts than Aputure.
By geographical market
Aputure vs. related brands influencer activity (by country)
Estimated sponsored posts in Aputure's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.4k posts, 26.8%), Italy (663 posts, 12.5%), India (366 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (423 posts, 9.8%), Mexico (354 posts, 8.2%). Looking at United States specifically, the split is NEEWER at 1.4k posts (26.8%), Ulanzi at 777 posts (18%), Aputure at 412 posts (43.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- ELIE SAAB's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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