Sports Research Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.4k pieces of influencer content sponsored by Sports Research over the last 12 months.

This report breaks down where & how Sports Research invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sports Research, see here: Sports Research influencers.

Influencer activity throughout the year

Sports Research's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sports Research's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 528 posts (46% above the 362 monthly average), while April was the quietest at 174 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sports Research's sponsored influencer collaborations break down by social platform:

• TikTok: 3.8k posts (87.4%)
• Instagram: 550 posts (12.6%)

TikTok influencer marketing is a clear focus for Sports Research.

Here are 2 examples of Sports Research's recent sponsored collaborations (one each for Instagram, TikTok).

costcobuys x Sports Research

costcobuys

@costcobuys

05 Dec, 25

3.3M

19.1k

[...] Krill Oil 1000mg is now at Costco! #SportsResearchPartner ❤️ When it comes to [...]

Influencer bio

🛒 Follow me for hot Costco finds! 📥 CostcoBuysInfo@gmail.com for collabs!⁣ 🚫 Not affiliated with Costco 📍 MI⁣⁣ 🇺🇸

Collaboration metrics

Post views3.3M

Post EMV $100.7k

More influencer data

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ellanest x Sports Research

ellanest

@ellanest

02 Jan, 26

9.2M

25.5k

Just found @Sports Research Krill Oil Superba2 at Costco 🙌🏻 [...]

Influencer bio

Sharing my favorite ttshop finds 🛍️ 💖

Collaboration metrics

Post views9.2M

Post EMV $185.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 83.6% of partnerships featuring creators averaging <1K views, Sports Research's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (533.4k avg views/post):

shelbytaylor32093 x Sports Research

shelbytaylor32093

@shelbytaylor32093

24 Jan, 26

1.6M

15.9k

[...] for performance + recovery support. @Sports Research

Influencer bio

UGC Creator✨ UGC Collabs: Shelby@shelbyugc.com

Collaboration metrics

Post views1.6M

Post EMV $32.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.6k avg views/post):

tambreebell x Sports Research

tambreebell

@tambreebell

14 Aug, 25

10.5k

322

[...] your mind, not just your body! 💗 @Sports Research #sportsresearchpartner [...]

Influencer bio

🌟Boise State Soccer 💌tambree@azureagency.com links 👇🏽

Collaboration metrics

Post views10.5k

Post EMV $226

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sports Research's repeat partnerships

babzy531 x Sports Research

babzy531

@babzy531

26 May, 25

16k

90

[...] #collagenbenefits @Sports Research

babzy531

@babzy531

29 Sep, 25

15.8k

232

[...] #tipsforgirls #skin #hair @Sports Research

babzy531

@babzy531

13 Feb, 26

12.9k

407

[...] and experience with the Sports Research Collagen Peptides if it [...]

juditmoreno22 x Sports Research

juditmoreno22

@juditmoreno22

06 Dec, 25

3M

66.5k

[...] #sportsreaserchpartner #sportsresearch

juditmoreno22

@juditmoreno22

06 Jun, 25

1.5M

53.3k

[...] cognitive health. 🧬🧩 #sportsresearchpartner #sportsresearch

juditmoreno22

@juditmoreno22

20 Nov, 25

91.8k

21.9k

[...] of @sweetsweat and @sportsresearch ☺️ Happy anniversary for [...]

michoacana_garcia x Sports Research

michoacana_garcia

@michoacana_garcia

09 Aug, 25

548

3

[...] #superbrandday @Sports Research

michoacana_garcia

@michoacana_garcia

12 Sep, 25

492

1

[...] #superbrandday @Sports Research

michoacana_garcia

@michoacana_garcia

14 Aug, 25

483

[...] #superbrandday @Sports Research

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (7.7%)
• India (3.8%)
• United Kingdom (2.8%)

Here is another example of Sports Research collaborating with an influencer in United States.

healthwithhunter x Sports Research

healthwithhunter

@healthwithhunter

09 Dec, 25

5.5M

19.8k

[...] I was so excited to walk in and see @Sports Research’s Double Strength Omega-3 Antarctic [...]

Sports Research's influencer activity vs. related brands

Micro Ingredients and NAKED nutrition compete closely with Sports Research as supplement-first, ingredient-focused brands offering many of the same core products (e.g., collagen, omega-3s, and single-ingredient powders). They target similar health-conscious shoppers shopping online and on major marketplaces, making them highly realistic benchmarks.

Total influencer content

Micro Ingredients leads with 18.1k sponsored posts, significantly outpacing Sports Research (4.4k posts) and NAKED nutrition (1.4k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. Micro Ingredients has several times more total posts than Sports Research and NAKED nutrition.

By social platform

Sports Research leads on YouTube, while NAKED nutrition has the most activity on Instagram and Micro Ingredients has the most activity on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 18.1k, Sports Research at 3.8k, NAKED nutrition at 435 posts. Sports Research's activity is particularly concentrated on TikTok. TikTok post volume is much higher for Micro Ingredients than for Sports Research and NAKED nutrition.

By geographical market

Sports Research has the highest estimated sponsored-post volume in United States (3.1k posts, 70.3%), Brazil (336 posts, 7.7%), India (166 posts, 3.8%), while NAKED nutrition has the highest estimated sponsored-post volume in United Kingdom (88 posts, 6.4%), Canada (54 posts, 3.9%). Looking at United States specifically, the split is Sports Research at 3.1k posts (70.3%), NAKED nutrition at 1k posts (74%). Sports Research's strength in United States may indicate a home-market focus, while NAKED nutrition shows broader regional investment.