Sports Research Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by Sports Research over the last 12 months.

This report breaks down where & how Sports Research invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sports Research, see here: Sports Research influencers.

Influencer activity throughout the year

Sports Research's sponsored post volume peaks in January with 269 posts, 109% higher than the monthly average of 129. March recorded the lowest activity at 35 posts, 73% below average.

December generated the most views at 28.5M, while February recorded the least at 334.2k. Across all tracked posts in the 12-month window, average views per post were 46.5k. Interestingly, the highest-view month (December) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @ellanest, generated 7.4M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sports Research's sponsored influencer collaborations break down by social platform:

• TikTok: 1.2k posts (78.9%)
• Instagram: 325 posts (21%)
• YouTube: 1 posts (0.1%)

TikTok influencer marketing is a clear focus for Sports Research.

Here are 3 examples of Sports Research's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

costcobuys x Sports Research

costcobuys

@costcobuys

05 Dec, 25

3.3M

19.1k

[...] Krill Oil 1000mg is now at Costco! #SportsResearchPartner ❤️ When it comes to [...]

Influencer bio

🛒 Follow me for hot Costco finds! 📥 CostcoBuysInfo@gmail.com for collabs!⁣ 🚫 Not affiliated with Costco 📍 MI⁣⁣ 🇺🇸

Collaboration metrics

Post views 3.3M

Post EMV $100.7k

More influencer data

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ellanest x Sports Research

ellanest

@ellanest

02 Jan, 26

7.4M

20k

Just found @Sports Research Krill Oil Superba2 at Costco 🙌🏻 [...]

Influencer bio

Sharing my favorite ttshop finds 🛍️ 💖

Collaboration metrics

Post views 7.4M

Post EMV $149.0k

More influencer data

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philsmypharmacist6097 x Sports Research

philsmypharmacist6097

@philsmypharmacist6097

03 Mar, 25

635

31

[...] Code: MEDICINE20 Sports Research https://www.sportsresearch.com/ [...]

Influencer bio

Friendly Neighborhood Pharmacist Health education, hacks, skin/beauty tips Here to make you smile

Collaboration metrics

Post views 635

Post EMV $22

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 82.2% of partnerships featuring creators averaging <1K views, Sports Research's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (425.2k avg views/post):

i_m_jasmineeee x Sports Research

i_m_jasmineeee

@i_m_jasmineeee

16 Dec, 25

1.7M

4.9k

Sports Research Krill Oil Superba2® is now available [...]

Influencer bio

Lifestyle | Beauty | Fashion | UGC Houston, TX 📍 Jasminecrooksinfluence@gmail.com

Collaboration metrics

Post views 1.7M

Post EMV $34.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.1k avg views/post):

tambreebell x Sports Research

tambreebell

@tambreebell

14 Aug, 25

10.5k

322

[...] your mind, not just your body! 💗 @Sports Research #sportsresearchpartner [...]

Influencer bio

Boise State Soccer 💌tambree@theazureagency.com💌 codes & links 👇🏽

Collaboration metrics

Post views 10.5k

Post EMV $226

More influencer data

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Sports Research's repeat partnerships

juditmoreno22 x Sports Research

juditmoreno22

@juditmoreno22

06 Dec, 25

3M

66.5k

[...] #sportsreaserchpartner #sportsresearch

juditmoreno22

@juditmoreno22

06 Jun, 25

1.5M

53.3k

[...] cognitive health. 🧬🧩 #sportsresearchpartner #sportsresearch

juditmoreno22

@juditmoreno22

20 Nov, 25

91.8k

21.9k

[...] of @sweetsweat and @sportsresearch ☺️ Happy anniversary for [...]

babzy531 x Sports Research

babzy531

@babzy531

14 Apr, 25

6.5k

173

[...] @Michelle R @Sports Research @Nuven Naturals

babzy531

@babzy531

15 Mar, 25

2k

86

Sports research collagen peptides has been [...]

babzy531

@babzy531

16 May, 25

1.7k

40

[...] #magnesium #biotin #nad @Sports Research @Nuven Naturals

joannasmakeuppp x Sports Research

joannasmakeuppp

@joannasmakeuppp

28 Aug, 25

546.5k

5k

[...] Costco trip I came across @sportsresearch Omega-3 Fish Oil, made [...]

joannasmakeuppp

@joannasmakeuppp

01 Nov, 25

442.7k

984

[...] and balanced with @sportsresearch D3K2 + Sleep Complex 💤 [...]

joannasmakeuppp

@joannasmakeuppp

14 Nov, 25

245.2k

340

[...] feels so good. #sportsresearchpartner #sportsresearch

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (7.9%)
• India (3.2%)
• United Kingdom (2.8%)

Here is another example of Sports Research collaborating with an influencer in United States.

healthwithhunter x Sports Research

healthwithhunter

@healthwithhunter

09 Dec, 25

4.5M

13.5k

[...] I was so excited to walk in and see @Sports Research’s Double Strength Omega-3 Antarctic [...]

Sports Research's influencer activity vs. related brands

Sports Research competes in supplements with an emphasis on quality, single-ingredient staples and everyday wellness. Micro Ingredients and OLLY overlap in the same consumer supplement space and are frequent alternatives for creators discussing routines and results.

Total influencer content

Micro Ingredients leads with 5.9k sponsored posts, significantly outpacing Sports Research (1.5k posts) and OLLY (681 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Micro Ingredients has multiple times more total posts than Sports Research and OLLY.

By social platform

Among these brands, OLLY leads on Instagram and YouTube and Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 5.9k, Sports Research at 1.2k, OLLY at 321 posts. Sports Research's activity is particularly concentrated on TikTok. On TikTok, Micro Ingredients has multiple times more posts than Sports Research and OLLY, while on Instagram Micro Ingredients has far fewer posts than Sports Research and OLLY.

By geographical market

Micro Ingredients has the highest estimated sponsored-post volume in United States (4.3k posts, 72.4%), India (182 posts, 3.1%), United Kingdom (171 posts, 2.9%), while Sports Research leads in Brazil with 122 posts (7.9%), while OLLY leads in Canada with 48 posts (7.1%). Looking at United States specifically, the split is Micro Ingredients at 4.3k posts (72.4%), Sports Research at 1.1k posts (71.7%), OLLY at 516 posts (75.7%).