Sports Research Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by Sports Research over the last 12 months.

This report breaks down where & how Sports Research invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sports Research, see here: Sports Research influencers.

Influencer activity throughout the year

Sports Research's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sports Research's sponsored post volume peaks in January with 535 posts, 66% higher than the monthly average of 323. October recorded the lowest activity at 211 posts, 35% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sports Research's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (83.4%)
• Instagram: 640 posts (16.4%)
• YouTube: 7 posts (0.2%)

TikTok influencer marketing is a clear focus for Sports Research.

Here are 2 examples of Sports Research's recent sponsored collaborations (one each for Instagram, TikTok).

costcobuys x Sports Research

costcobuys

@costcobuys

05 Dec, 25

3.3M

19.1k

[...] Krill Oil 1000mg is now at Costco! #SportsResearchPartner ❤️ When it comes to [...]

Influencer bio

🛒 Follow me for hot Costco finds! 📥 CostcoBuysInfo@gmail.com for collabs!⁣ 🚫 Not affiliated with Costco 📍 MI⁣⁣ 🇺🇸

Collaboration metrics

Post views3.3M

Post EMV $100.7k

More influencer data

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ellanest x Sports Research

ellanest

@ellanest

02 Jan, 26

9.2M

25.5k

Just found @Sports Research Krill Oil Superba2 at Costco 🙌🏻 [...]

Influencer bio

Sharing my favorite ttshop finds 🛍️ 💖

Collaboration metrics

Post views9.2M

Post EMV $185.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 79.7% of partnerships featuring creators averaging <1K views, Sports Research's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

beccacinelli x Sports Research

beccacinelli

@beccacinelli

18 Feb, 26

2.6M

40.9k

[...] so now is the perfect time to try @Sports Research #SportsResearchPartner [...]

Influencer bio

fashion & yapping 💌 becca@underscoretalent.com outfit links👇🏼

Collaboration metrics

Post views2.6M

Post EMV $54.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.0k avg views/post):

bougiebettay x Sports Research

bougiebettay

@bougiebettay

12 Jun, 26

57.8k

131

@Sports Research

Influencer bio

Cowgirl sh🥂t UGC CREATOR Bougie.bettay@gmail.com

Collaboration metrics

Post views57.8k

Post EMV $1.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sports Research's repeat partnerships

meiby_ardon x Sports Research

meiby_ardon

@meiby_ardon

02 Oct, 25

4.2k

36

[...] y con brillo? La biotina Sports Research es tu mejor aliada para [...]

meiby_ardon

@meiby_ardon

19 Sep, 25

2.2k

36

[...] #tiktokshop #latinas @Sports Research

meiby_ardon

@meiby_ardon

01 Sep, 25

1.2k

19

[...] vida ✨ Con la biotina de Sports Research tendrás un cabello más [...]

babzy531 x Sports Research

babzy531

@babzy531

29 Sep, 25

15.8k

232

[...] #tipsforgirls #skin #hair @Sports Research

babzy531

@babzy531

13 Feb, 26

12.9k

407

[...] and experience with the Sports Research Collagen Peptides if it [...]

babzy531

@babzy531

21 Jan, 26

5.5k

158

Hurry the sports research collagen peptides is back [...]

patty_streff_fitness x Sports Research

patty_streff_fitness

@patty_streff_fitness

11 Jul, 26

340.9k

[...] find one of my favorite Sports Research products at Target… but of [...]

patty_streff_fitness

@patty_streff_fitness

07 Jul, 26

316k

[...] my routine simple. These Sports Research D3 + K2 Gummies are [...]

patty_streff_fitness

@patty_streff_fitness

30 Dec, 25

189.3k

[...] health all winter long. @sportsresearch #newyear #brightermornings

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (9.1%)
• India (4.6%)
• United Kingdom (2.4%)

Here is another example of Sports Research collaborating with an influencer in United States.

healthwithhunter x Sports Research

healthwithhunter

@healthwithhunter

09 Dec, 25

5.5M

19.8k

[...] I was so excited to walk in and see @Sports Research’s Double Strength Omega-3 Antarctic [...]

Sports Research's influencer activity vs. related brands

NAKED nutrition and Micro Ingredients are close substitutes for Sports Research, competing on a similar mix of core supplement ingredients, powders, and capsules sold direct-to-consumer. Both appeal to value- and purity-focused shoppers, making them realistic, head-to-head competitors in the nutrition & supplements space.

Total influencer content

Micro Ingredients leads with 17.8k sponsored posts, significantly outpacing Sports Research (3.9k posts) and NAKED nutrition (1.6k posts). Across all three brands, the average volume is 7.7k posts, indicating mature, scaled influencer programs. Micro Ingredients has far more total posts than Sports Research and NAKED nutrition.

By social platform

Among these brands, NAKED nutrition leads on Instagram and YouTube and Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 17.7k, Sports Research at 3.3k, NAKED nutrition at 506 posts. Sports Research's activity is particularly concentrated on TikTok. Micro Ingredients posts far more on TikTok, while it has no Instagram posts in this comparison.

By geographical market

Sports Research has the highest estimated sponsored-post volume in United States (2.6k posts, 66.5%), Brazil (355 posts, 9.1%), India (179 posts, 4.6%), while NAKED nutrition has the highest estimated sponsored-post volume in United Kingdom (100 posts, 6.4%), Canada (63 posts, 4%). Looking at United States specifically, the split is Sports Research at 2.6k posts (66.5%), NAKED nutrition at 1.2k posts (74.1%). Sports Research's strength in United States may indicate a home-market focus, while NAKED nutrition shows broader regional investment.