Micro Ingredients Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.3k pieces of influencer content sponsored by Micro Ingredients over the last 12 months.
This report breaks down where & how Micro Ingredients invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Micro Ingredients, see here: Micro Ingredients influencers.
Influencer activity throughout the year
Micro Ingredients's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Micro Ingredients's influencer activity by month
Number of sponsored posts
Micro Ingredients's sponsored post volume peaks in January with 3K posts, 111% higher than the monthly average of 1.4K. August recorded the lowest activity at 756 posts, 47% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Micro Ingredients's sponsored influencer collaborations break down by social platform:
- TikTok: 17.3k posts (100%)
- YouTube: 4 posts (0%)
Micro Ingredients's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Micro Ingredients.
Here are 1 examples of Micro Ingredients's recent sponsored collaborations (one each for TikTok).
elainevdvwidrick x Micro Ingredients
![TikTok post by @elainevdvwidrick for Micro Ingredients. Caption reads: [...] them all! #magnesiumcomplex @Micro....](https://images.od.modash.io/910ae08b4125ffa756c682073cbdcf4662bd9cd4)
Influencer bio
For collabs: collabwithelainev@gmail.com Backup accout: @Average Hype Girl✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Micro Ingredients are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Micro Ingredients's influencers average views (TikTok)
Based on each influencer's average views per post
With 79.4% of partnerships featuring creators averaging <1K views, Micro Ingredients's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (400.9k avg views/post):
healthwithcory x Micro Ingredients
![TikTok post by @healthwithcory for Micro Ingredients. Caption reads: [...] happens to your body when you take @Micro....](https://images.od.modash.io/0a3184e027c1abcd54be71dce317598e7b74e9ab)
Influencer bio
🌎 Helping The World Get Healthy 📧 team@healthwithcory.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
garyj5943 x Micro Ingredients
![TikTok post by @garyj5943 for Micro Ingredients. Caption reads: [...] #cinnamonbenefits #buynow @Micro Ingredients.](https://images.od.modash.io/56d7d3d75b8277f9010c12b48a5746f999420640)
Influencer bio
I enjoy sharing information and promoting products that I really like. 🥰
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Micro Ingredients's repeat partnerships
Out of 3.1K unique influencers in our dataset, 583 of them (19%) posted content for Micro Ingredients in 3 or more separate calendar months. The most consistent partner is @mayaholistic1, who has collaborated across 13 months with 302 total posts.
Here are 3 examples of Micro Ingredients's repeat influencer partnerships, with links to the sponsored content.
mayaholistic1 x Micro Ingredients
![TikTok post by @mayaholistic1 for Micro Ingredients. Caption reads: Micro Ingredients apoyo eje hormonal 15 en [...].](https://images.od.modash.io/bee18dc0f072dec1eeb9fa22a0589b562282d843)
![TikTok post by @mayaholistic1 for Micro Ingredients. Caption reads: Micro Ingredients Magnesium complex 20 en 1 [...].](https://images.od.modash.io/4fc4d757d9afea33820fbc48531b74d039ebcc89)
![TikTok post by @mayaholistic1 for Micro Ingredients. Caption reads: Micro ingredients Magnesium complex 20 en 1 [...].](https://images.od.modash.io/864d9da29bca03f4afc66ba0937d36bfb6fb66eb)
dpark_way2 x Micro Ingredients
![TikTok post by @dpark_way2 for Micro Ingredients. Caption reads: [...] #wellness @Micro Ingredients.](https://images.od.modash.io/2d085abb8d68424da1075cd900d7bd1983453856)
![TikTok post by @dpark_way2 for Micro Ingredients. Caption reads: [...] #beetroot #supplements @Micro Ingredients.](https://images.od.modash.io/28b82ef478aeaef7dd3e16ae58a796467f788f91)
![TikTok post by @dpark_way2 for Micro Ingredients. Caption reads: [...] #tiktokshopblackfriday @Micro Ingredients.](https://images.od.modash.io/df82237db5eaa77259731a1d22907675c3c31d75)
agelessbeauty44 x Micro Ingredients
![TikTok post by @agelessbeauty44 for Micro Ingredients. Caption reads: Microingredients Bee pollen #beepollen [...].](https://images.od.modash.io/da7c16547aa47185ab6130e7cc030ec4333726d8)
![TikTok post by @agelessbeauty44 for Micro Ingredients. Caption reads: Micro ingredients Ceylon cinnamon powder [...].](https://images.od.modash.io/7f51c77c0771cd4a86d75fb5a41842e3c3a50296)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Micro Ingredients had the most influencer activity. 90.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.5%)
- United Kingdom (2.6%)
- Australia (1.4%)
Micro Ingredients's influencer activity by market
Here is another example of Micro Ingredients collaborating with an influencer in United States.
yisidegarcia x Micro Ingredients
![TikTok post by @yisidegarcia for Micro Ingredients. Caption reads: [...] na#vidasaludable#info#amigos#tiktok#@Micro....](https://images.od.modash.io/cf340e1476e7b84c5cb4827ab4378ad5b9e408f8)
Micro Ingredients's influencer activity vs. related brands
Micro Ingredients’ supplement and functional ingredient portfolio competes closely with Sports Research and NAKED nutrition, which target similar wellness buyers through education-led creator reviews and value propositions.
Total influencer content
Micro Ingredients vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 17.3K sponsored posts, significantly outpacing Sports Research (3.9K posts) and NAKED nutrition (1.7K posts). Across all three brands, the average volume is 7.6K posts, indicating mature, scaled influencer programs. Micro Ingredients has far more total social posts than Sports Research and NAKED nutrition combined.
By social platform
Micro Ingredients vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Micro Ingredients leads on TikTok, while NAKED nutrition has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Micro Ingredients at 17.3K, Sports Research at 3.1K, NAKED nutrition at 541 posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients’ posting volume is overwhelmingly on TikTok, while Sports Research and NAKED nutrition post more on Instagram and NAKED nutrition posts more on YouTube.
By geographical market
Micro Ingredients vs. related brands influencer activity (by country)
Estimated sponsored posts in Micro Ingredients's top markets
Micro Ingredients has the highest estimated sponsored-post volume in United States (16K posts, 90.4%), Canada (777 posts, 4.5%), United Kingdom (449 posts, 2.6%), suggesting a North America focus, while Sports Research leads in Brazil with 411 posts (10.6%). Looking at United States specifically, the split is Micro Ingredients at 16K posts (90.4%), Sports Research at 2.6K posts (66.6%), NAKED nutrition at 1.2K posts (72.6%). Micro Ingredients's strength in United States and United Kingdom may indicate a home-market focus, while Sports Research shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Sports Research's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
- Shaperx's Influencer Marketing Strategy
- OneSkin's Influencer Marketing Strategy
- Beachwaver's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.