Micro Ingredients Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by Micro Ingredients over the last 12 months.
This report breaks down where & how Micro Ingredients invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Micro Ingredients, see here: Micro Ingredients influencers.
Influencer activity throughout the year
Micro Ingredients's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Micro Ingredients's influencer activity by month
Number of sponsored posts
Micro Ingredients's sponsored post volume peaks in January with 1.3k posts, 171% higher than the monthly average of 490. April recorded the lowest activity at 266 posts, 46% below average.
Micro Ingredients's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 13.2M, while February recorded the least at 918.4k. Across all tracked posts in the 12-month window, average views per post were 11.2k. Interestingly, the highest-view month (June) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @clinicallykristen, generated 6.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Micro Ingredients's sponsored influencer collaborations break down by social platform:
- TikTok: 5.9k posts (99.9%)
- Instagram: 8 posts (0.1%)
Micro Ingredients's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Micro Ingredients.
Here are 2 examples of Micro Ingredients's recent sponsored collaborations (one each for Instagram, TikTok).
juancherangel x Micro Ingredients
![Instagram post by @juancherangel for Micro Ingredients. Caption reads: [...] de #hyaluronicacid en polvo de....](https://images.od.modash.io/c698da5d595fb1c0884eed53028b1bfb424240ce)
Influencer bio
OG Blogger turned content creator 🇨🇴 🇺🇸 Miami 📍 Fashion Beauty Lifestyle Comentalista info@juanjoserangel.com
Collaboration metrics
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clinicallykristen x Micro Ingredients
![TikTok post by @clinicallykristen for Micro Ingredients. Caption reads: [...] #functionalmedicine #turmeric @Micro....](https://images.od.modash.io/2d8bface55af15701143d33e1930e69137c278e6)
Influencer bio
Health | Wellness | Timeless Decorating 📧 collabwithkristenevans@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Micro Ingredients are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Micro Ingredients's influencers average views (TikTok)
Based on each influencer's average views per post
With 76.7% of partnerships featuring creators averaging <1K views, Micro Ingredients's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
adoseofwellness x Micro Ingredients
![TikTok post by @adoseofwellness for Micro Ingredients. Caption reads: [...] #womenover40 #menover40 @Micro Ingredients .](https://images.od.modash.io/6ec93772d4d2ed3d512b41517d38c0456ad3a21a)
Influencer bio
Health 🩺 | Wellness 🌱| PharmD 💊 🚫No Medical Advice🚫 ⬇️ Amazon Storefront ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
glendycervantes x Micro Ingredients
![TikTok post by @glendycervantes for Micro Ingredients. Caption reads: [...] the skin gonna be glowing! @Micro....](https://images.od.modash.io/28ff2cd7dcbe2ea34c91dac586af4fe605c2e314)
Influencer bio
🗝️ Home finds, wellness, lifestyle 💚| UGC 💌cervantesglendy@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Micro Ingredients's repeat partnerships
Out of 1.9k unique influencers in our dataset, 187 of them (10%) posted content for Micro Ingredients in 3 or more separate calendar months. The most consistent partner is @kferraracolor, who has collaborated across 12 months with 135 total posts.
Here are 3 examples of Micro Ingredients's repeat influencer partnerships, with links to the sponsored content.
kferraracolor x Micro Ingredients
![TikTok post by @kferraracolor for Micro Ingredients. Caption reads: [...] #tiktokshopcreatorpicks @Micro Ingredients .](https://images.od.modash.io/ffaed2bf5435522b356f9b49a8eb1e9935783200)
![TikTok post by @kferraracolor for Micro Ingredients. Caption reads: @Micro Ingredients #fiber #triplefiber [...].](https://images.od.modash.io/8159e1e4f8c4f7b5718b11e7dc70eb198e406728)
![TikTok post by @kferraracolor for Micro Ingredients. Caption reads: @Micro Ingredients #microingredients [...].](https://images.od.modash.io/2dc6ed873fc26c8b76602f05afd8b20a4d86d651)
southern_wellness x Micro Ingredients
![TikTok post by @southern_wellness for Micro Ingredients. Caption reads: [...] #ibuprofen #pain @Micro Ingredients .](https://images.od.modash.io/4fe61ed465c79ee8b79c6a2e09fd5dfab3aebc6f)
![TikTok post by @southern_wellness for Micro Ingredients. Caption reads: [...] #ibuprofen #pain @Micro Ingredients .](https://images.od.modash.io/7b00943de46d7a14a003ece7f5e6c2d56f6de6d7)
![TikTok post by @southern_wellness for Micro Ingredients. Caption reads: @Micro Ingredients #tiktokshopcreatorpicks [...].](https://images.od.modash.io/9229786e55e65f58bf356aa291b70d8a450fc43d)
larloo22 x Micro Ingredients
![TikTok post by @larloo22 for Micro Ingredients. Caption reads: [...] #hairfallout @Micro Ingredients .](https://images.od.modash.io/0efe258dede4d421e6f7adc66a8d34a496a0fca0)
![TikTok post by @larloo22 for Micro Ingredients. Caption reads: Microingredients Liver detox capsules. this [...].](https://images.od.modash.io/f08c5ff3f6210253d0de32ba17664f235b4d764e)
![TikTok post by @larloo22 for Micro Ingredients. Caption reads: Microingredients Pumpkin Seed Oil and [...].](https://images.od.modash.io/032735a826a803cb0380bb7012afcf1155e4c034)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Micro Ingredients had the most influencer activity. 72.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (3.1%)
- United Kingdom (2.9%)
- Philippines (2.8%)
Micro Ingredients's influencer activity by market
Here is another example of Micro Ingredients collaborating with an influencer in United States.
southern_wellness x Micro Ingredients
Micro Ingredients's influencer activity vs. related brands
Micro Ingredients competes in supplements with Sports Research and OLLY, which also target wellness shoppers looking for trusted ingredients and convenient formats. They’re strong comparisons for education-led creator content and routine-based conversion.
Total influencer content
Micro Ingredients vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 5.9k sponsored posts, significantly outpacing Sports Research (1.6k posts) and OLLY (681 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Micro Ingredients has several times more total posts than Sports Research and OLLY.
By social platform
Micro Ingredients vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Micro Ingredients leads on TikTok, while OLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Micro Ingredients at 5.9k, Sports Research at 1.3k, OLLY at 321 posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients has far more TikTok posts than Sports Research and OLLY, while Sports Research and OLLY have far more Instagram posts than Micro Ingredients.
By geographical market
Micro Ingredients vs. related brands influencer activity (by country)
Estimated sponsored posts in Micro Ingredients's top markets
Micro Ingredients has the highest estimated sponsored-post volume in United States (4.3k posts, 72.4%), India (182 posts, 3.1%), United Kingdom (171 posts, 2.9%), while Sports Research leads in Brazil with 132 posts (8.4%), while OLLY leads in Canada with 48 posts (7.1%). Looking at United States specifically, the split is Micro Ingredients at 4.3k posts (72.4%), Sports Research at 1.1k posts (70.7%), OLLY at 516 posts (75.7%). Micro Ingredients's strength in United States and United Kingdom may indicate a home-market focus, while Sports Research shows broader regional investment.
Read more influencer strategy breakdowns
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