Micro Ingredients Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 17.8k pieces of influencer content sponsored by Micro Ingredients over the last 12 months.

This report breaks down where & how Micro Ingredients invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Micro Ingredients, see here: Micro Ingredients influencers.

Influencer activity throughout the year

Micro Ingredients's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Micro Ingredients's sponsored post volume peaks in January with 3k posts, 102% higher than the monthly average of 1.5k. July recorded the lowest activity at 847 posts, 43% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Micro Ingredients's sponsored influencer collaborations break down by social platform:

• TikTok: 17.7k posts (100%)
• YouTube: 2 posts (0%)

TikTok influencer marketing is a clear focus for Micro Ingredients.

Here are 2 examples of Micro Ingredients's recent sponsored collaborations (one each for TikTok, YouTube).

elainevdvwidrick x Micro Ingredients

elainevdvwidrick

@elainevdvwidrick

05 Jul, 26

4.7M

17.3k

[...] them all! #magnesiumcomplex @Micro Ingredients

Influencer bio

B.S Wellness Management, Health Science 10+ years in the fitness industry For collabs: collabwithelainev@gmail.com Backup accout: @Average Hype Girl✨

Collaboration metrics

Post views4.7M

Post EMV $94.9k

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hiimniasha x Micro Ingredients

hiimniasha

@hiimniasha

02 Sep, 25

236

4

Microingredients Pumpkin seed oil -

Influencer bio

Thanks for tuning in to my channel! Currently on the road to 10k 🦋 Business inquires please email bookthestylist@gmail.com

Collaboration metrics

Post views236

Post EMV $7

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 77.8% of partnerships featuring creators averaging <1K views, Micro Ingredients's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (383.1k avg views/post):

healthwithcory x Micro Ingredients

healthwithcory

@healthwithcory

21 Nov, 25

656.4k

16.4k

[...] happens to your body when you take @Micro Ingredients fish oil? [...]

Influencer bio

🌎 Helping The World Get Healthy 🫀Co-Founder @mypeaklink 📧 team@healthwithcory.com 🔗 Shop My Reccomendations Below 👇

Collaboration metrics

Post views656.4k

Post EMV $13.9k

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

garyj5943 x Micro Ingredients

garyj5943

@garyj5943

06 Feb, 26

18.2k

125

[...] #cinnamonbenefits #buynow @Micro Ingredients

Influencer bio

I enjoy sharing information and promoting products that I really like. 🥰

Collaboration metrics

Post views18.2k

Post EMV $370

More influencer data

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Micro Ingredients's repeat partnerships

cynthiamuller2 x Micro Ingredients

cynthiamuller2

@cynthiamuller2

19 Feb, 26

453

6

#multicollagenpeptides #microingredientsspotlightday [...]

cynthiamuller2

@cynthiamuller2

19 Aug, 25

395

9

Goat Milk #goatmilk #microingredients #lechedecabra #parati [...]

cynthiamuller2

@cynthiamuller2

11 Aug, 25

322

21

[...] #smoothies #parati #microingredients @Micro Ingredients

larloo22 x Micro Ingredients

larloo22

@larloo22

01 Dec, 25

197.1k

503

[...] #hairfallout @Micro Ingredients

larloo22

@larloo22

11 Nov, 25

123.7k

661

Micro ingredients Liver Detox This is my [...]

larloo22

@larloo22

05 Nov, 25

87k

369

Micro ingredients Goat milk #goatmilk [...]

mayaholistic1 x Micro Ingredients

mayaholistic1

@mayaholistic1

02 Jul, 26

1.1M

5.7k

Micro Ingredients apoyo eje hormonal 15 en [...]

mayaholistic1

@mayaholistic1

23 May, 26

701.7k

4k

Micro Ingredients Magnesium complex 20 en 1 [...]

mayaholistic1

@mayaholistic1

19 May, 26

556.3k

5.2k

Micro ingredients Magnesium complex 20 en 1 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Micro Ingredients's influencer activity vs. related brands

Micro Ingredients overlaps with Sports Research and NAKED nutrition in ingredient-forward supplements marketed on purity, dosing, and value—common themes in creator reviews and educational wellness content.

Total influencer content

Micro Ingredients leads with 17.8k sponsored posts, significantly outpacing Sports Research (4.1k posts) and NAKED nutrition (1.5k posts). Across all three brands, the average volume is 7.8k posts, indicating mature, scaled influencer programs. Micro Ingredients has far more total posts than Sports Research and NAKED nutrition.

By social platform

Micro Ingredients leads on TikTok, while NAKED nutrition has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Micro Ingredients at 17.7k, Sports Research at 3.4k, NAKED nutrition at 469 posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients posts are concentrated on TikTok, while Sports Research and NAKED nutrition have far more posts on Instagram and YouTube.