Micro Ingredients Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.1k pieces of influencer content sponsored by Micro Ingredients over the last 12 months.

This report breaks down where & how Micro Ingredients invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Micro Ingredients, see here: Micro Ingredients influencers.

Influencer activity throughout the year

Micro Ingredients's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Micro Ingredients's sponsored post volume peaks in January with 3k posts, 98% higher than the monthly average of 1.5k. April recorded the lowest activity at 618 posts, 59% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Micro Ingredients's sponsored influencer collaborations break down by social platform:

• TikTok: 18.1k posts (100%)

TikTok influencer marketing is a clear focus for Micro Ingredients.

Here are 1 examples of Micro Ingredients's recent sponsored collaborations (one each for TikTok).

southern_wellness x Micro Ingredients

southern_wellness

@southern_wellness

29 May, 25

9.8M

50.9k

[...] #pain #supplementsthatwork @Micro Ingredients

Influencer bio

Hydration•Wellness•Skincare TikTok Shop Reviews Email: atravelingfern@gmail.com

Collaboration metrics

Post views9.8M

Post EMV $198.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 75.5% of partnerships featuring creators averaging <1K views, Micro Ingredients's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

adoseofwellness x Micro Ingredients

adoseofwellness

@adoseofwellness

11 May, 25

2.1M

10.2k

[...] #womenover40 #menover40 @Micro Ingredients

Influencer bio

Health 🩺 | Wellness 🌱| PharmD 💊 adoseofwellness20@gmail.com ⬇️ FREE Supplement Guide ⬇️

Collaboration metrics

Post views2.1M

Post EMV $42.5k

More influencer data

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

garyj5943 x Micro Ingredients

garyj5943

@garyj5943

06 Feb, 26

18.2k

125

[...] #cinnamonbenefits #buynow @Micro Ingredients

Influencer bio

I enjoy sharing information and promoting products that I really like. 🥰

Collaboration metrics

Post views18.2k

Post EMV $370

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Micro Ingredients's repeat partnerships

mayaholistic1 x Micro Ingredients

mayaholistic1

@mayaholistic1

01 Jan, 26

175.2k

1.4k

[...] apoyo para tu salud de Micro Ingredients #mayaholisticbeauty [...]

mayaholistic1

@mayaholistic1

09 Jun, 25

165.7k

1.4k

[...] #mayaholisticbeauty1 #microingredients #saludoptima [...]

mayaholistic1

@mayaholistic1

24 Jun, 25

115.7k

585

[...] #azafran @Micro Ingredients #seratonina #dopamina

larloo22 x Micro Ingredients

larloo22

@larloo22

01 Dec, 25

197.1k

503

[...] #hairfallout @Micro Ingredients

larloo22

@larloo22

11 Nov, 25

123.7k

661

Micro ingredients Liver Detox This is my [...]

larloo22

@larloo22

05 Nov, 25

87k

369

Micro ingredients Goat milk #goatmilk [...]

__quinones__ x Micro Ingredients

__quinones__

@__quinones__

26 Jul, 25

259.9k

2.5k

[...] cleanse and repair with @Micro Ingredients #creatorsearchinsights [...]

__quinones__

@__quinones__

31 Aug, 25

195.2k

1.2k

[...] cleanse, and repair by @Micro Ingredients and you might love them [...]

__quinones__

@__quinones__

31 Aug, 25

62.2k

382

[...] alcohol drinkers with @Micro Ingredients #creatorsearchinsights [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Micro Ingredients's influencer activity vs. related brands

Micro Ingredients overlaps with Sports Research and Force Factor in supplements targeted at everyday wellness outcomes and value-conscious shoppers. All three benefit from educational creator content, ingredient transparency, and Amazon-style conversion mechanics.

Total influencer content

Micro Ingredients leads with 18.1k sponsored posts, significantly outpacing Force Factor (7.4k posts) and Sports Research (4.2k posts). Across all three brands, the average volume is 9.9k posts, indicating mature, scaled influencer programs. Micro Ingredients has more than twice as many total posts as Force Factor and more than four times as many as Sports Research.

By social platform

Micro Ingredients leads on TikTok, while Sports Research has the most activity on Instagram and Force Factor has the most activity on YouTube. The gap is most notable on TikTok, with Micro Ingredients at 18.1k, Force Factor at 7.3k, Sports Research at 3.7k posts. Micro Ingredients's activity is particularly concentrated on TikTok. Micro Ingredients posts appear only on TikTok here, while Sports Research and Force Factor also have Instagram and YouTube posts.