We analyzed 2.2k pieces of influencer content sponsored by FITJEANS over the last 12 months.
This report breaks down where & how FITJEANS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FITJEANS, see here: FITJEANS influencers.
FITJEANS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
FITJEANS's sponsored post volume peaks in May with 345 posts, 85% higher than the monthly average of 186. February recorded the lowest activity at 91 posts, 51% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FITJEANS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for FITJEANS.
Here are 3 examples of FITJEANS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
@dfyne.official athlete | FRANSSON 📧 filippafransson@tsptalent.co Stubborn Glutes Project 🍑
Collaboration metrics
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Influencer bio
anzeige ❤️🩹 DEIN SAFE SPACE @Teveo JD10 ✨ @fayn. JD ✨@FITJEANS xjuliax
Collaboration metrics
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Influencer bio
Hey :) Ich bin Maren, 24 Jahre alt und drehe Videos über alle möglichen Themen auf die ich gerade Lust habe. Vielleicht kennt ihr mich ja bereits von meinem Food Blog auf Instagram. Es freut mich, dass ihr meinen Kanal gefunden habt! Wenn Euch meine Videos gefallen würde ich mich total über ein Abo freuen! :)) Instagram: Marenmorereal
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers FITJEANS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
FITJEANS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (9.8M avg views/post):
Influencer bio
@dfyne.official athlete | ELLIE contact@elliemaack.com 21 | Sweden workout routine ⤵️⤵️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
🧁🛍️ @aybl Birthday Sale starts 23rd March: 7PM GMT / 8PM CET / 2PM EST 🔥 Up to 60% OFF sitewide 💸 Extra 10% OFF with CODE “NEENY” @ghostlifestyle 👻
Collaboration metrics
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Out of 858 unique influencers in our dataset, 117 of them (14%) posted content for FITJEANS in 3 or more separate calendar months. The most consistent partner is @kateryna_fitlife, who has collaborated across 13 months with 27 total posts.
Here are 3 examples of FITJEANS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where FITJEANS had the most influencer activity. 44.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of FITJEANS collaborating with an influencer in Czech Republic.
FITJEANS focuses on curve-enhancing denim, directly overlapping with Good American and Revice Denim, which compete for similar fit-driven shoppers through try-ons, sizing content, and body-positive creators.
Total sponsored posts tracked (last 12 months)
GOOD AMERICAN leads with 2.6k sponsored posts, notably outpacing FITJEANS (2.2k posts) and Revice Denim (170 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
FITJEANS leads on Instagram and YouTube, while GOOD AMERICAN leads on TikTok. The gap is most notable on TikTok, with GOOD AMERICAN at 1.5k, FITJEANS at 502, Revice Denim at 159 posts. FITJEANS's activity is particularly concentrated on Instagram. Instagram posting is much higher for FITJEANS than GOOD AMERICAN, while TikTok posting is much higher for GOOD AMERICAN than FITJEANS.
Estimated sponsored posts in FITJEANS's top markets
GOOD AMERICAN has the highest estimated sponsored-post volume in United States (2k posts, 77.3%), Brazil (101 posts, 3.9%), while FITJEANS has the highest estimated sponsored-post volume in United Kingdom (229 posts, 10.2%), Germany (175 posts, 7.8%), suggesting a Europe focus. Looking at United States specifically, the split is GOOD AMERICAN at 2k posts (77.3%), FITJEANS at 993 posts (44.2%), Revice Denim at 122 posts (72%). FITJEANS's strength in United Kingdom and Germany may indicate a home-market focus, while GOOD AMERICAN shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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