FITJEANS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by FITJEANS over the last 12 months.
This report breaks down where & how FITJEANS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FITJEANS, see here: FITJEANS influencers.
Influencer activity throughout the year
FITJEANS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
FITJEANS's influencer activity by month
Number of sponsored posts
FITJEANS's sponsored post volume peaks in May with 343 posts, 82% higher than the monthly average of 188. April recorded the lowest activity at 85 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FITJEANS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (75.2%)
- TikTok: 531 posts (23.6%)
- YouTube: 27 posts (1.2%)
FITJEANS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for FITJEANS.
Here are 3 examples of FITJEANS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
filippafranssoon x FITJEANS
Influencer bio
@dfyne.official athlete | FRANSSON 📧 filippafransson@tsptalent.co Stubborn Glutes Project 🍑
Collaboration metrics
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julia_drge x FITJEANS
Influencer bio
anzeige ❤️🩹 DEIN SAFE SPACE @Teveo JD10 ✨ @FITJEANS xjuliax
Collaboration metrics
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Marenmorereal x FITJEANS
![YouTube post by @Marenmorereal for FITJEANS. Caption reads: [...] ☞ Koro: MAREN5 ☞ VOWLS: Maren15 ☞ Fitjeans:....](https://images.od.modash.io/044a9fb8de508ee6166a3186f8576e1d6db9c5f0)
Influencer bio
Hey :) Ich bin Maren, 24 Jahre alt und drehe Videos über alle möglichen Themen auf die ich gerade Lust habe. Vielleicht kennt ihr mich ja bereits von meinem Food Blog auf Instagram. Es freut mich, dass ihr meinen Kanal gefunden habt! Wenn Euch meine Videos gefallen würde ich mich total über ein Abo freuen! :)) Instagram: Marenmorereal
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.3%
- Reels: 39.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers FITJEANS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FITJEANS's influencers average views (Instagram)
Based on each influencer's average views per post
FITJEANS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.4M avg views/post):
elliemaackk x FITJEANS
Influencer bio
@dfyne.official athlete | ELLIE contact@elliemaack.com 21 | Sweden workout program👇🏼🤍
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
dailyjlh x FITJEANS
Influencer bio
🧁🛍️ @aybl Birthday Sale starts 23rd March: 7PM GMT / 8PM CET / 2PM EST 🔥 Up to 60% OFF sitewide 💸 Extra 10% OFF with CODE “NEENY” @ghostlifestyle 👻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FITJEANS's repeat partnerships
Out of 875 unique influencers in our dataset, 103 of them (12%) posted content for FITJEANS in 3 or more separate calendar months. The most consistent partner is @kateryna_fitlife, who has collaborated across 12 months with 27 total posts.
Here are 3 examples of FITJEANS's repeat influencer partnerships, with links to the sponsored content.
guusje x FITJEANS
![Instagram post by @guusje for FITJEANS. Caption reads: [...] favourite clothes 🤣😤 The @fitjeans sale is....](https://images.od.modash.io/376d4240ac3aff83a1fbc93ef34834d54f53906b)
![Instagram post by @guusje for FITJEANS. Caption reads: [...] low waisted baggy jeans by @fitjeans in....](https://images.od.modash.io/da67b2e804882fb5c3d73d891e6f9d73c528f1a8)
alinaristenpart x FITJEANS
![Instagram post by @alinaristenpart for FITJEANS. Caption reads: [...] jetzt beim Summer Sale von @fitjeans....](https://images.od.modash.io/072ba53e9b08c2f4f703752c41e37c03b65e12d5)
![Instagram post by @alinaristenpart for FITJEANS. Caption reads: [...] könnt, verlose ich 2x 145€ @fitjeans....](https://images.od.modash.io/1154ccbeab6d2e1da0444ae9ec05bec1958c6333)
![Instagram post by @alinaristenpart for FITJEANS. Caption reads: [...] Gutscheine für meine liebste @fitjeans an....](https://images.od.modash.io/55aea13632bfe584ab3f348fb2064540fc2448f7)
marta.kc x FITJEANS
![Instagram post by @marta.kc for FITJEANS. Caption reads: [...] Motorrad? 🧚♂️😆 Anzeige / @fitjeans hat....](https://images.od.modash.io/3611850c5da071bf704fdcd31f95b870986dc1b3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FITJEANS had the most influencer activity. 45.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.6%)
- Germany (7.6%)
- The Netherlands (4.1%)
FITJEANS's influencer activity by market
Here is another example of FITJEANS collaborating with an influencer in Germany.
alinaristenpart x FITJEANS
FITJEANS's influencer activity vs. related brands
FITJEANS competes with GOOD AMERICAN and Revice Denim in curve-accommodating, fit-first denim where comfort and silhouette are key purchase drivers. These brands rely on influencer try-ons, sizing transparency, and body-positive messaging.
Total influencer content
FITJEANS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
GOOD AMERICAN leads with 2.4k sponsored posts, marginally ahead of FITJEANS (2.3k posts) and Revice Denim (1.9k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
FITJEANS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
FITJEANS leads on Instagram and YouTube, while GOOD AMERICAN leads on TikTok. The gap is most notable on Instagram, with FITJEANS at 1.7k, GOOD AMERICAN at 826, Revice Denim at 638 posts. FITJEANS's activity is particularly concentrated on Instagram. FITJEANS has far more Instagram posts than GOOD AMERICAN and Revice Denim, while GOOD AMERICAN and Revice Denim have far more TikTok posts than FITJEANS.
By geographical market
FITJEANS vs. related brands influencer activity (by country)
Estimated sponsored posts in FITJEANS's top markets
GOOD AMERICAN leads in United States with 1.8k posts (76%), while FITJEANS has the highest estimated sponsored-post volume in United Kingdom (239 posts, 10.6%), Germany (171 posts, 7.6%), suggesting a Europe focus, while Revice Denim leads in Brazil with 89 posts (4.6%). Looking at United States specifically, the split is GOOD AMERICAN at 1.8k posts (76%), Revice Denim at 1.4k posts (72.2%), FITJEANS at 1k posts (45.1%). FITJEANS's strength in United Kingdom and Germany may indicate a home-market focus, while Revice Denim shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- GOOD AMERICAN's Influencer Marketing Strategy
- Revice Denim's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- Nike's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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