Medicube Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 38.3k pieces of influencer content sponsored by Medicube over the last 12 months.
This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.
Influencer activity throughout the year
Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Medicube's influencer activity by month
Number of sponsored posts
Medicube's sponsored post volume peaks in January with 5.8k posts, 83% higher than the monthly average of 3.2k. June recorded the lowest activity at 1.7k posts, 46% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:
- TikTok: 35.4k posts (92.5%)
- Instagram: 2.8k posts (7.4%)
- YouTube: 29 posts (0.1%)
Medicube's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Medicube.
Here are 3 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leahkateb x Medicube
Influencer bio
re-founder + chief creative officer @skylar☁️ྀི
Collaboration metrics
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__rubyskin1 x Medicube
![TikTok post by @__rubyskin1 for Medicube. Caption reads: [...] filaments in 5mins I’m impressed @medicube....](https://images.od.modash.io/10df837680ed83f060f67650237c5f40281953f3)
Influencer bio
📍BEAUTY/SKINCARE/SCENT 💌: hellorubyskin@collabruby.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OdishajhiakoreabohuMONA2628 x Medicube
![YouTube post by @OdishajhiakoreabohuMONA2628 for Medicube. Caption reads: @medicube_global_official #medicube [...].](https://images.od.modash.io/248a20efa79c2e67ee22e13733923dd0879ec2fe)
Influencer bio
Hello everyone jay Jagannath 🙏🏻 We are Mona and yeongchan international couple.. Instagram:- Odisha jhia korea bohu
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Medicube are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Medicube's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.9% of partnerships featuring creators averaging <1K views, Medicube's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (21.9M avg views/post):
meredithduxbury x Medicube
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
lifestyled_bytm x Medicube
Influencer bio
life in my 20s in DC🤸♀️ @Tuckernuck
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Medicube's repeat partnerships
Out of 15.1k unique influencers in our dataset, 1.7k of them (11%) posted content for Medicube in 3 or more separate calendar months. The most consistent partner is @brooklynreviewsxoxo, who has collaborated across 12 months with 76 total posts.
Here are 3 examples of Medicube's repeat influencer partnerships, with links to the sponsored content.
brooklynreviewsxoxo x Medicube
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] wrapping mask?!? 💕🥹👏🏽🩷 @medicube_us....](https://images.od.modash.io/1a9eb3d470b016c63194c25f9bcfb06f211cb419)
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] skin looks and feels 🫶🏽🥹 @medicube global....](https://images.od.modash.io/5076f7c04b990727ee60ffdedf4c26062604c0d0)
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] balm 🩷 from the one & only @medicube global....](https://images.od.modash.io/da5644a91ebe97abc268bc5be6b128045276a3e9)
gardenofarden x Medicube
![TikTok post by @gardenofarden for Medicube. Caption reads: [...] Machado This is amazing 😆 @medicube #pdrn....](https://images.od.modash.io/ef1216ffbc070e0860769ca4a4ccee7a34996c0c)
![TikTok post by @gardenofarden for Medicube. Caption reads: [...] is help on the way 😍😍😍 @medicube US Store....](https://images.od.modash.io/a46ad29d92ce1ba65e6d202467bd6c4fadb4aee4)
![TikTok post by @gardenofarden for Medicube. Caption reads: [...] true 😍😍😍@FrenchPharmacy @medicube....](https://images.od.modash.io/b12b8079f1c0c7cf54c3020c136be0b26b7430a5)
rancobeauty x Medicube
![TikTok post by @rancobeauty for Medicube. Caption reads: [...] one’s right for you? 🤔 @medicube global....](https://images.od.modash.io/7cf36f1f0fed4ddbc4130d5934b7515d3f3d6911)
![TikTok post by @rancobeauty for Medicube. Caption reads: [...] hydrated, firm, and radiant. @medicube....](https://images.od.modash.io/e86a948b3b4826979c0fd89b0ebd54131daba78d)
![TikTok post by @rancobeauty for Medicube. Caption reads: [...] skin smooth & refined! @medicube global....](https://images.od.modash.io/649b92d82b92d176ab5692e6a0cb4a7f1b1ce96a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Medicube had the most influencer activity. 39.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.3%)
- United Kingdom (6%)
- Brazil (5.2%)
Medicube's influencer activity by market
Here is another example of Medicube collaborating with an influencer in United States.
anastasile x Medicube
Medicube's influencer activity vs. related brands
Medicube overlaps with DRMTLGY on clinical-leaning skincare positioned around results and routines, often driven by creator education. CurrentBody is a close benchmark on the device-led skincare side, competing for the same at-home treatment and “skin tech” consumer.
Total influencer content
Medicube vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Medicube leads with 38.3k sponsored posts, significantly outpacing DRMTLGY (4k posts) and currentbody (1.6k posts). Across all three brands, the average volume is 14.6k posts, indicating mature, scaled influencer programs. Medicube has many more total posts than DRMTLGY and currentbody.
By social platform
Medicube vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Medicube leads on Instagram and TikTok, while currentbody leads on YouTube. The gap is most notable on TikTok, with Medicube at 35.4k, DRMTLGY at 3.3k, currentbody at 233 posts. Medicube's activity is particularly concentrated on TikTok. Medicube has far more TikTok posts than DRMTLGY and currentbody, while currentbody has far more YouTube posts than Medicube and DRMTLGY.
By geographical market
Medicube vs. related brands influencer activity (by country)
Estimated sponsored posts in Medicube's top markets
Medicube has the highest estimated sponsored-post volume in United States (15k posts, 39.8%), India (2.8k posts, 7.3%), United Kingdom (2.3k posts, 6%), while DRMTLGY leads in Canada with 179 posts (4.5%), while currentbody leads in France with 158 posts (9.7%). Looking at United States specifically, the split is Medicube at 15k posts (39.8%), DRMTLGY at 2.6k posts (66.2%), currentbody at 407 posts (25%). Medicube's strength in United States and United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- Triquetra Health's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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