Medicube Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 164.1k pieces of influencer content sponsored by Medicube over the last 12 months.
This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.
Influencer activity throughout the year
Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Medicube's influencer activity by month
Number of sponsored posts
Medicube's influencer output appears relatively consistent throughout the year, averaging about 13.5k sponsored posts per month. June recorded the highest volume at 22k posts (63% above average), while July was the quietest at 7.8k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:
- TikTok: 145.0k posts (88.4%)
- Instagram: 18.9k posts (11.5%)
- YouTube: 79 posts (0%)
Medicube's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Medicube.
Here are 3 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kimkardashian x Medicube
![Instagram post by @kimkardashian for Medicube. Caption reads: [...] core routine with my booster pro x2....](https://images.od.modash.io/41d7a918395cde45ad35f239a65215e538f49564)
Influencer bio
@SKIMS @drinkupdate
Collaboration metrics
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kaycstash x Medicube
Influencer bio
📍TX All things beauty & skincare 🤍 💌kayc.collabs@gmail.com
Collaboration metrics
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AyşeÇAKAR x Medicube
Influencer bio
Merhaba hanımlar, kanalıma hoşgeldiniz, Bana göre her kadın özeldir ve özel olduğunu her daim hissetmelidir. Eğer sizde ben gibi düşünüyor ve bakımlı olmayı seviyorsanız saç,makyaj,alışveriş,güzellik ipuçları,motivasyon ve kitaplardan söz ettiğim kanalıma sizlerde beklerim. Düzenli olarak yüklediğim videolardan haberdar olmak için kanalıma abone olun, her daim beraber olalım. Tekrar görüşünceye kadar Güzel kalın ve içinizdeki tanrıçayı şımartmayı unutmayın,hoşçakalın. PR & iş teklifleri için: aysecakar.pr@gmail.com daha fazla birlikte olalım: mail :m.aysecakar@gmail.com instagram: www.instagram.com/aysecakar
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Medicube are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Medicube's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.9% of partnerships featuring creators averaging <1K views, Medicube's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (31.9M avg views/post):
kyliejenner x Medicube
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
spacecadetmomma x Medicube
![TikTok post by @spacecadetmomma for Medicube. Caption reads: [...] type before you choose a skin care.....](https://images.od.modash.io/4a2986566185a7f70ebc638c1c4bd4753b40231c)
Influencer bio
AndreaLemise.UGC@gmail.com-Collabs -mid size fashion -honest reviews
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Medicube's repeat partnerships
Out of 41.1k unique influencers in our dataset, 6.7k of them (16%) posted content for Medicube in 3 or more separate calendar months. The most consistent partner is @annekoii, who has collaborated across 13 months with 128 total posts.
Here are 3 examples of Medicube's repeat influencer partnerships, with links to the sponsored content.
annekoii x Medicube
![TikTok post by @annekoii for Medicube. Caption reads: @medicube global #medicubekojicacid [...].](https://images.od.modash.io/8f4c5426e55615bac4c14f52f979d6b322cbe594)
![TikTok post by @annekoii for Medicube. Caption reads: @medicube global #medicubepartner [...].](https://images.od.modash.io/baa730288ca7a8c395cd2387f85f8658620866b0)
brooklynreviewsxoxo x Medicube
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] ready and set for the day 🥰 @medicube....](https://images.od.modash.io/b08bae76442d7ad218fdb62d5caf9ea5a4e75f9e)
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] than the bars of soap 😭👏🏽 @medicube....](https://images.od.modash.io/c5fb18cb9575c4dcd1fdc3e2e01c6c0b31c750ba)
![TikTok post by @brooklynreviewsxoxo for Medicube. Caption reads: [...] textured, dark, bumpy skin!! @medicube....](https://images.od.modash.io/6880f563a9da5af51659e738997f4ebdca874760)
rancobeauty x Medicube
![TikTok post by @rancobeauty for Medicube. Caption reads: [...] fuller-looking skin 💗 @medicube global....](https://images.od.modash.io/fa7d7289d3aad36f007d563e5f3d619b4693a2da)
![TikTok post by @rancobeauty for Medicube. Caption reads: Medicube Capsule Creams - Mix the [...].](https://images.od.modash.io/b6248339b445a3fc1dce81f73268fac4376deba4)
![TikTok post by @rancobeauty for Medicube. Caption reads: [...] skin smooth & refined! @medicube global....](https://images.od.modash.io/649b92d82b92d176ab5692e6a0cb4a7f1b1ce96a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Medicube had the most influencer activity. 34.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.6%)
- United Kingdom (6.6%)
- India (6.2%)
Medicube's influencer activity by market
Here is another example of Medicube collaborating with an influencer in United States.
operation_niki x Medicube
![TikTok post by @operation_niki for Medicube. Caption reads: [...] of YOU & that skin bestie!!! Thanks....](https://images.od.modash.io/c6bf97b6743ea8120576c601251557dc6ec42b22)
Medicube's influencer activity vs. related brands
Medicube sits at the intersection of clinical skincare and beauty devices, where DRMTLGY is a direct peer in dermatologist-positioned skincare and CurrentBody is a leading competitor in at-home skincare tech. They target similar results-focused audiences and often activate creators around routines, before/afters, and claims-led education.
Total influencer content
Medicube vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Medicube leads with 164.1k sponsored posts, significantly outpacing DRMTLGY (10.5k posts) and currentbody (8.1k posts). Across all three brands, the average volume is 60.9k posts, indicating mature, scaled influencer programs. Medicube has several times more total posts than DRMTLGY and currentbody.
By social platform
Medicube vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Medicube leads on Instagram and TikTok, while currentbody leads on YouTube. The gap is most notable on TikTok, with Medicube at 145k, DRMTLGY at 8.8k, currentbody at 1.5k posts. Medicube's activity is particularly concentrated on TikTok. On TikTok, Medicube has many times more posts than DRMTLGY and currentbody, while on YouTube currentbody has many times more posts than Medicube and DRMTLGY.
By geographical market
Medicube vs. related brands influencer activity (by country)
Estimated sponsored posts in Medicube's top markets
Medicube has the highest estimated sponsored-post volume in United States (57k posts, 34.9%), Brazil (12k posts, 7.6%), United Kingdom (11k posts, 6.6%), while currentbody leads in France with 767 posts (9.5%), while DRMTLGY has the highest estimated sponsored-post volume in Ukraine (651 posts, 6.2%), Canada (483 posts, 4.6%). Looking at United States specifically, the split is Medicube at 57k posts (34.9%), DRMTLGY at 7k posts (66.4%), currentbody at 2k posts (24.2%). Medicube's strength in United States and United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- currentbody's Influencer Marketing Strategy
- TYMO Beauty's Influencer Marketing Strategy
- Palladio Beauty's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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