Medicube Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 25.7k pieces of influencer content sponsored by Medicube over the last 12 months.

This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.

Influencer activity throughout the year

Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Medicube's sponsored post volume peaks in July with 5.2k posts, 159% higher than the monthly average of 2k. August recorded the lowest activity at 937 posts, 54% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:

• Instagram: 20.9k posts (81.1%)
• TikTok: 4.8k posts (18.6%)
• YouTube: 77 posts (0.3%)

Instagram influencer marketing is a clear focus for Medicube.

Here are 3 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kimkardashian x Medicube

kimkardashian

@kimkardashian

25 Jun, 26

12.5M

289.6k

[...] core routine with my booster pro x2 @medicube_global_official #ad

Influencer bio

@SKIMS @drinkupdate

Collaboration metrics

Post views12.5M

Post EMV $403.4k

More influencer data

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lottie..weaver x Medicube

lottie..weaver

@lottie..weaver

27 Jul, 26

17.5M

44.7k

s/o @medicube global for this glow ✨ #medicube #pdrn [...]

Influencer bio

Girl Mom 🫶 Wife, 32 AZ 💌: lottieweaver@pearpop.co

Collaboration metrics

Post views17.5M

Post EMV $352.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HoneyRoseLoves x Medicube

HoneyRoseLoves

@HoneyRoseLoves

08 Jul, 26

92.2k

2.8k

[...] with K-beauty skincare. 😂 The @medicube_global_official Glass Duo has honestly [...]

Influencer bio

Hey besties, I’m Honey Rose! 💖 Welcome to my channel, your new go-to spot for all things beauty, glam, and lighthearted fun too. I’m just a UK girl who’s obsessed with makeup, skincare, fashion, and a little SFX magic. Expect epic glow-ups, beauty hauls, transformations, and a sprinkle of chaos — all with a big dose of personality. Whether you’re 6, 16, or 60, I’m here to make you laugh, feel confident, and maybe inspire your next look. ✨ New videos weekly — subscribe and tap the bell so you never miss a glow-up! 🔔 Want more behind-the-scenes fun and daily chaos? Come hang with me on TikTok, Instagram, and Snapchat — @honeyroseloves 💅 For business enquiries: honeyroseloves@gmail.com Location: United Kingdom 🇬🇧

Collaboration metrics

Post views92.2k

Post EMV $3.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Medicube's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.7M avg views/post):

by.imanx x Medicube

by.imanx

@by.imanx

27 Mar, 26

2.8k

I’m obsessed 🙈 @medicube_global_official #medicube #pdrn [...]

Influencer bio

Inquires: kdesai@rangemp.com TikTok: @by.imanx (2.8M+) 👻 by.imanx 🎥 Youtube: byimanx

Collaboration metrics

Post likes2.8k

Post EMV $280

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.3k avg views/post):

singh.muskan20 x Medicube

singh.muskan20

@singh.muskan20

01 Feb, 26

589

@aprilskin_global #APRILSKIN #APRILSKINskincare #kbeauty

Influencer bio

God’s Child ✨🧿

Collaboration metrics

Post likes589

Post EMV $59

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Medicube's repeat partnerships

get_glam_with_sadaf x Medicube

get_glam_with_sadaf

@get_glam_with_sadaf

20 Jun, 26

30k

208

Ty so much @medicube_global_official 💖🫶💖… [...]

get_glam_with_sadaf

@get_glam_with_sadaf

23 Mar, 26

18.3k

309

@medicube_global_official Ty so much [...]

get_glam_with_sadaf

@get_glam_with_sadaf

10 Jan, 26

207

@medicube_global_official 🫰

fantasizemeagain95 x Medicube

fantasizemeagain95

@fantasizemeagain95

05 Dec, 25

120.6k

710

[...] holidays?🎁 Trust me… these medicube gems are the perfect holiday [...]

fantasizemeagain95

@fantasizemeagain95

05 Mar, 26

84.2k

2.7k

[...] this Jelly Mist duo from medicube for instant hydration, glow, [...]

fantasizemeagain95

@fantasizemeagain95

13 Nov, 25

58.5k

1.4k

[...] it brightening ✨📚 Used the medicube Kojic Acid Turmeric Gel Mask [...]

anitapratapsingh x Medicube

anitapratapsingh

@anitapratapsingh

01 Sep, 25

5.6M

3.2k

[...] everything This serum from @medicube_global_official with spicules [...]

anitapratapsingh

@anitapratapsingh

25 Aug, 25

5.5M

7.6k

[...] this game-changing duo from @medicube_global_official 💯 🔥 Step 1: [...]

anitapratapsingh

@anitapratapsingh

04 Oct, 25

1.7M

[...] actually works ✨ Meet the @medicube_global_official Collagen [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (8.5%)
• Brazil (8%)
• United Kingdom (5.4%)

Here is another example of Medicube collaborating with an influencer in United States.

leahkateb x Medicube

leahkateb

@leahkateb

20 Aug, 25

10.2M

Forever giving glass skin with @medicube_global_official #medicubepartner 💜

Medicube's influencer activity vs. related brands

Medicube competes with DRMTLGY and The Inkey List in results-first skincare, where ingredient callouts, routines, and influencer proof (before/after and clinical-style claims) are central to growth.

Total influencer content

Medicube leads with 25.7k sponsored posts, significantly outpacing DRMTLGY (10.7k posts) and Theinkeylist (9k posts). Across all three brands, the average volume is 15.1k posts, indicating mature, scaled influencer programs. Medicube has more than double the total posts of DRMTLGY and Theinkeylist.

By social platform

Medicube leads on Instagram, while DRMTLGY has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Medicube at 20.9k, DRMTLGY at 1.5k, Theinkeylist at 1.1k posts. Medicube's activity is particularly concentrated on Instagram. Medicube has far more Instagram posts than DRMTLGY and Theinkeylist, while DRMTLGY and Theinkeylist have more TikTok posts than Medicube.

By geographical market

Medicube has the highest estimated sponsored-post volume in United States (7.8k posts, 30.3%), India (2.2k posts, 8.5%), Brazil (2.1k posts, 8%), while Theinkeylist leads in United Kingdom with 1.8k posts (20.6%), while DRMTLGY leads in Canada with 502 posts (4.7%). Looking at United States specifically, the split is Medicube at 7.8k posts (30.3%), DRMTLGY at 6.3k posts (59%), Theinkeylist at 3.7k posts (40.7%). Medicube's strength in United States may indicate a home-market focus, while DRMTLGY shows broader regional investment.