Medicube Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 121.8k pieces of influencer content sponsored by Medicube over the last 12 months.

This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.

Influencer activity throughout the year

Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Medicube's sponsored post volume peaks in February with 16.2k posts, 62% higher than the monthly average of 10k. June recorded the lowest activity at 5k posts, 50% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:

• TikTok: 107.9k posts (88.6%)
• Instagram: 13.9k posts (11.4%)

TikTok influencer marketing is a clear focus for Medicube.

Here are 2 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok).

leahkateb x Medicube

leahkateb

@leahkateb

20 Aug, 25

10.2M

Forever giving glass skin with @medicube_global_official #medicubepartner 💜

Influencer bio

re-founder + chief creative officer @skylar☁️ྀི

Collaboration metrics

Post views10.2M

Post EMV $306.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kaycstash x Medicube

kaycstash

@kaycstash

15 Nov, 25

89.1M

239.1k

Don’t sleep on this deal😳 #medicubeskincare #koreanskincare [...]

Influencer bio

☀️FL trying it all so you only buy what’s worth it 🤍 💌kayc.collabs@gmail.com

Collaboration metrics

Post views89.1M

Post EMV $1.8M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 59.4% of partnerships featuring creators averaging <1K views, Medicube's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (23.1M avg views/post):

operation_niki x Medicube

operation_niki

@operation_niki

10 Jul, 25

44.9M

345.1k

[...] of YOU & that skin bestie!!! Thanks @medicube global #medicube #wrappingmask [...]

Influencer bio

JESUS🙌🏾 Mom🤎Wife💍 Cook✨Clean✨Organize✨Self Care 👇🏾AMAZON✨LINKS✨EMAIL👇🏾 nikis.calm.corner

Collaboration metrics

Post views44.9M

Post EMV $915.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

louaira x Medicube

louaira

@louaira

11 Jan, 26

13k

86

@medicube UK zero pore pads #medicube #mollymae [...]

Influencer bio

FREE 🇵🇸 📍UK louaira@eminencemanagement.co.uk @Estelle Rose Jewellery

Collaboration metrics

Post views13.0k

Post EMV $264

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Medicube's repeat partnerships

thatlagirl_shop x Medicube

thatlagirl_shop

@thatlagirl_shop

27 Jul, 25

286.7k

1.2k

[...] to try this new face wash by Medicube! It’s fabulous #medicube [...]

thatlagirl_shop

@thatlagirl_shop

02 Aug, 25

140.7k

320

[...] out skin tone and texture #medicube #medicubeskincare [...]

thatlagirl_shop

@thatlagirl_shop

29 Oct, 25

99.3k

319

Medicube Super Brand Day Sales!! Get [...]

itskristincamacho x Medicube

itskristincamacho

@itskristincamacho

24 Jan, 26

27.1k

93

[...] irritated skin thank you @medicube global 👏🏻🥰❤️‍🩹 #medicube [...]

itskristincamacho

@itskristincamacho

16 Jul, 25

8.1k

4

[...] ❤️👏🏻 #toner #tonerpads #medicubeskincare #medicube [...]

itskristincamacho

@itskristincamacho

20 Jan, 26

7.2k

28

Medicube face + body Peel Shot duo [...]

brooklynreviewsxoxo x Medicube

brooklynreviewsxoxo

@brooklynreviewsxoxo

18 Jun, 25

8.3M

89k

[...] wrapping mask?!? 💕🥹👏🏽🩷 @medicube_us @medicube global did it [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

03 Dec, 25

2M

35.6k

[...] ready and set for the day 🥰 @medicube global #medicube [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

11 Jun, 25

654.5k

9.3k

[...] WORLD is this?! i got a new @medicube US Store pdrn cleanser and [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.4%)
• United Kingdom (6.2%)
• Italy (4.3%)

Here is another example of Medicube collaborating with an influencer in United States.

daesung98 x Medicube

daesung98

@daesung98

25 Apr, 25

54.5M

368.9k

[...] Salmon Sperm? Cream & device from: @medicube global #medicube #pdrncapsulecream [...]

Medicube's influencer activity vs. related brands

Medicube overlaps strongly with DRMTLGY and The Inkey List as results-driven skincare brands that win through ingredient education, routines, and before/after content. They compete for the same efficacy-seeking skincare consumer and similar derm/skinfluencer credibility.

Total influencer content

Medicube leads with 121.8k sponsored posts, significantly outpacing DRMTLGY (12k posts) and Theinkeylist (6.4k posts). Across all three brands, the average volume is 46.7k posts, indicating mature, scaled influencer programs. Medicube has far more total posts than DRMTLGY and Theinkeylist.

By social platform

Medicube leads on Instagram and TikTok, while DRMTLGY leads on YouTube. The gap is most notable on TikTok, with Medicube at 107.9k, DRMTLGY at 10.3k, Theinkeylist at 5.2k posts. Medicube's activity is particularly concentrated on TikTok. On TikTok, Medicube has far more posts than DRMTLGY and Theinkeylist.

By geographical market

Medicube has the highest estimated sponsored-post volume in United States (36k posts, 29.7%), India (11k posts, 9.4%), United Kingdom (7.6k posts, 6.2%), while DRMTLGY leads in Canada with 541 posts (4.5%). Looking at United States specifically, the split is Medicube at 36k posts (29.7%), DRMTLGY at 8.1k posts (67.4%), Theinkeylist at 2.8k posts (43.7%). Medicube's strength in United States and United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.