Medicube Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 30.8k pieces of influencer content sponsored by Medicube over the last 12 months.

This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.

Influencer activity throughout the year

Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Medicube's sponsored post volume peaks in August with 4.4k posts, 100% higher than the monthly average of 2.2k. September recorded the lowest activity at 1k posts, 52% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:

• Instagram: 25.5k posts (82.9%)
• TikTok: 5.2k posts (16.9%)
• YouTube: 83 posts (0.3%)

Instagram influencer marketing is a clear focus for Medicube.

Here are 3 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kimkardashian x Medicube

kimkardashian

@kimkardashian

25 Jun, 26

13.1M

298.3k

[...] core routine with my booster pro x2 @medicube_global_official #ad

Influencer bio

@SKIMS @drinkupdate

Collaboration metrics

Post views13.1M

Post EMV $422.5k

More influencer data

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moskinatelier x Medicube

moskinatelier

@moskinatelier

12 Sep, 26

9.3M

102.3k

[...] for when your skin lacks hydration. @medicube global #medicube #retinal [...]

Influencer bio

Beauty Influencer | Youtuber Skincare • Beauty 📩contact@moskinatelier.com

Collaboration metrics

Post views9.3M

Post EMV $191.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HoneyRoseLoves x Medicube

HoneyRoseLoves

@HoneyRoseLoves

08 Jul, 26

92.2k

2.8k

[...] with K-beauty skincare. 😂 The @medicube_global_official Glass Duo has honestly [...]

Influencer bio

Hey besties, I’m Honey Rose — a British Gen Z beauty and makeup creator, known online as Honey Rose Loves. 💖. I’m just a UK girl who’s obsessed with makeup, skincare, fashion, and a little SFX magic. Expect epic glow-ups, beauty hauls, transformations, and a sprinkle of chaos — all with a big dose of personality. Whether you’re 6, 16, or 60, I’m here to make you laugh, feel confident, and maybe inspire your next look. ✨ New videos weekly — subscribe and tap the bell so you never miss a glow-up! 🔔 Want more behind-the-scenes fun and daily chaos? Come hang with me on TikTok, Instagram, and Snapchat — @honeyroseloves 💅 For business enquiries: honeyroseloves@gmail.com Location: London United Kingdom 🇬🇧

Collaboration metrics

Post views92.2k

Post EMV $3.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Medicube's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.9M avg views/post):

looksbyhala x Medicube

looksbyhala

@looksbyhala

31 Jul, 26

4.1M

41.2k

[...] and doing it every day now!! @medicube_global_official #medicube #boosterprox2 [...]

Influencer bio

hala at me hala@select.co

Collaboration metrics

Post views4.1M

Post EMV $125.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

taytay__31 x Medicube

taytay__31

@taytay__31

01 Mar, 26

2.2k

Spring glow up with @medicube_global_official #medicubekojicacid [...]

Influencer bio

Helping women become the hottest version of themselves ✨ Amazon Finds | LTK Creator | Toddler Mom | Former LEO ⬇️

Collaboration metrics

Post likes2.2k

Post EMV $222

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Medicube's repeat partnerships

nayanesastre x Medicube

nayanesastre

@nayanesastre

22 Mar, 26

34.6k

1.1k

A nova dupla Medicube Kojic Acid Turmeric. ✨ Um [...]

nayanesastre

@nayanesastre

02 Jun, 26

31.7k

310

[...] com PDRN e colágeno?! 😳🤭 @medicube_global_official você se [...]

nayanesastre

@nayanesastre

10 Jun, 26

27.2k

814

Essa máscara é o meu top 1 da @medicube_global_official Ela é [...]

anitapratapsingh x Medicube

anitapratapsingh

@anitapratapsingh

01 Sep, 25

5.6M

3.2k

[...] everything This serum from @medicube_global_official with spicules [...]

anitapratapsingh

@anitapratapsingh

04 Oct, 25

1.7M

[...] actually works ✨ Meet the @medicube_global_official Collagen [...]

anitapratapsingh

@anitapratapsingh

13 May, 26

1.4M

11.3k

[...] irritation instantly with @medicube_global_official 3H Relief [...]

pam_frison x Medicube

pam_frison

@pam_frison

01 Sep, 26

26.5k

145

usando o sérum de EGF da @medicube_global_official ❤️ #medicube [...]

pam_frison

@pam_frison

27 Aug, 26

14.4k

95

usando a colagen mask da @medicube_global_official 🩷 #medicube [...]

pam_frison

@pam_frison

20 May, 26

11.8k

90

usando o 3H Relief Cream da @medicube_global_official ❣️ #medicube [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (7.4%)
• United Kingdom (6.8%)
• Brazil (6.1%)

Here is another example of Medicube collaborating with an influencer in United States.

serenaapagee x Medicube

serenaapagee

@serenaapagee

06 Apr, 26

9.6M

43.6k

My secret to the best at-home facial @medicube_global_official

Medicube's influencer activity vs. related brands

Medicube overlaps with DRMTLGY and The Inkey List in clinically positioned skincare that converts through education-led influencer content. They compete on actives, routines, and before/after proof that performs strongly on TikTok and YouTube.

Total influencer content

Medicube leads with 30.8k sponsored posts, significantly outpacing DRMTLGY (10.8k posts) and Theinkeylist (9.1k posts). Across all three brands, the average volume is 16.9k posts, indicating mature, scaled influencer programs. Medicube has nearly three times as many total posts as DRMTLGY and The INKEY List.

By social platform

Medicube leads on Instagram, while DRMTLGY has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Medicube at 25.5k, DRMTLGY at 1.5k, Theinkeylist at 1.2k posts. Medicube's activity is particularly concentrated on Instagram. Medicube has far more Instagram posts than DRMTLGY and The INKEY List, while DRMTLGY and The INKEY List have more TikTok posts than Medicube.

By geographical market

Medicube has the highest estimated sponsored-post volume in United States (8.4k posts, 27.2%), India (2.3k posts, 7.4%), United Kingdom (2.1k posts, 6.8%), while DRMTLGY leads in Canada with 629 posts (5.8%). Looking at United States specifically, the split is Medicube at 8.4k posts (27.2%), DRMTLGY at 6.4k posts (59.4%), Theinkeylist at 3.8k posts (42.4%). Medicube's strength in United States and United Kingdom may indicate a home-market focus, while DRMTLGY shows broader regional investment.