Medicube Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 19.8k pieces of influencer content sponsored by Medicube over the last 12 months.

This report breaks down where & how Medicube invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Medicube, see here: Medicube influencers.

Influencer activity throughout the year

Medicube's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Medicube's influencer activity appears to have tapered over the year, from 1.2k posts in January down to 1.4k in December. April was the busiest month at 3.3k posts, 141% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Medicube's sponsored influencer collaborations break down by social platform:

• Instagram: 14.8k posts (74.7%)
• TikTok: 5.0k posts (25.3%)

Instagram influencer marketing is a clear focus for Medicube.

Here are 2 examples of Medicube's recent sponsored collaborations (one each for Instagram, TikTok).

leahkateb x Medicube

leahkateb

@leahkateb

20 Aug, 25

10.2M

Forever giving glass skin with @medicube_global_official #medicubepartner 💜

Influencer bio

Re-Founder + CCO @skylar☁️ྀི ✧˖° leahkatebteam@unitedtalent.com

Collaboration metrics

Post views10.2M

Post EMV $306.9k

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aspynovard x Medicube

aspynovard

@aspynovard

30 Apr, 26

13.4M

42.4k

using @medicube US Store for every step of my skincare [...]

Influencer bio

aspynovard@select.co

Collaboration metrics

Post views13.4M

Post EMV $270.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Medicube's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.7M avg views/post):

nikkietutorials x Medicube

nikkietutorials

@nikkietutorials

30 Dec, 25

5M

[...] like a satisfying peel-off mask by @medicube_global_official 🥰 the Collagen Milk [...]

Influencer bio

♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤

Collaboration metrics

Post views5.0M

Post EMV $148.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

i.zae._ x Medicube

i.zae._

@i.zae._

13 Nov, 25

10.6k

144

Glow while you hustle with @medicube_global_official #medicube #kojicacid [...]

Influencer bio

♛ Λ 𝐅 𝐅 ♥ 🇦🇪| ᴍᴇᴅɪᴄᴀʟ ꜱᴄɪᴇɴᴛɪꜱᴛ 🥼 📸 𝑨 𝒍𝒊𝒍’ 𝒃𝒊𝒕 𝒐𝒇 𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 🥂 🎀𝚈𝚎𝚜𝚜𝚝𝚢𝚕𝚎|𝚂𝚝𝚢𝚕𝚎𝚔𝚘𝚛𝚎𝚊𝚗 |𝚅𝚃|𝙼𝚎𝚍𝚒𝚌𝚞𝚋𝚎 𝚊𝚖𝚋𝚊𝚜𝚜𝚊𝚍𝚘𝚛➷

Collaboration metrics

Post views10.6k

Post EMV $333

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Medicube's repeat partnerships

lifestyle_of_soma x Medicube

lifestyle_of_soma

@lifestyle_of_soma

11 Apr, 26

251.6k

716

[...] 😳 My beauty non-negotiable = medicube Deep pore cleansing, jawline [...]

lifestyle_of_soma

@lifestyle_of_soma

10 May, 26

232.8k

327

[...] unlocked ✨💖 @selenagomez @medicube_global_official Comment for [...]

lifestyle_of_soma

@lifestyle_of_soma

13 Mar, 26

168.1k

714

[...] Routine | Glass Skin with Medicube 💞 @medicube_global_official [...]

sandrapchaves x Medicube

sandrapchaves

@sandrapchaves

27 Jul, 25

8.2k

[...] Pink Colagen Gel Mask da @medicube_global_official . . #medicube [...]

sandrapchaves

@sandrapchaves

05 May, 25

6.3k

[...] 🎭 . Máscara utilizada: Medicube - Kojic Acid Turmeric [...]

sandrapchaves

@sandrapchaves

23 Jul, 25

4.3k

[...] com os famosos produtos da @medicube_global_official no TikTok ver [...]

phetamithecreator x Medicube

phetamithecreator

@phetamithecreator

10 May, 25

2.6k

[...] #sephora #ulta #medicube #medicubeambassador [...]

phetamithecreator

@phetamithecreator

10 Aug, 25

979

[...] detox so I decided to try out medicube pore detox products to see if [...]

phetamithecreator

@phetamithecreator

28 May, 25

783

It’s pore wash day 🧼 @medicube_global_official #medicube [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (8%)
• Brazil (7.2%)
• United Kingdom (5.4%)

Here is another example of Medicube collaborating with an influencer in United States.

chelsealazkani x Medicube

chelsealazkani

@chelsealazkani

31 Aug, 25

10.2M

[...] for glass skin. Have you tried it? @medicube_global_official #medicubepartner

Medicube's influencer activity vs. related brands

Medicube sits at the intersection of clinical skincare and beauty devices, making DRMTLGY and currentbody natural comparators. Each targets results-driven consumers and leans on dermatologist-style education, before/after proof, and creator demonstrations to drive conversion.

Total influencer content

Medicube leads with 19.8k sponsored posts, significantly outpacing DRMTLGY (10.9k posts) and currentbody (7.2k posts). Across all three brands, the average volume is 12.6k posts, indicating mature, scaled influencer programs.

By social platform

Medicube leads on Instagram, while DRMTLGY has the most activity on TikTok and currentbody has the most activity on YouTube. The gap is most notable on Instagram, with Medicube at 14.8k, currentbody at 4.2k, DRMTLGY at 1.4k posts. Medicube's activity is particularly concentrated on Instagram. On Instagram, Medicube has 14,777 posts, which is more than three times DRMTLGY’s 1,386 posts.

By geographical market

DRMTLGY has the highest estimated sponsored-post volume in United States (7.4k posts, 67.9%), Canada (545 posts, 5%), suggesting a North America focus, while Medicube has the highest estimated sponsored-post volume in India (1.6k posts, 8%), Brazil (1.4k posts, 7.2%), while currentbody has the highest estimated sponsored-post volume in United Kingdom (1.1k posts, 15.9%), France (713 posts, 9.9%), suggesting a Europe focus. Looking at United States specifically, the split is DRMTLGY at 7.4k posts (67.9%), Medicube at 6.4k posts (32.4%), currentbody at 1.8k posts (24.4%).