We analyzed 4.0k pieces of influencer content sponsored by BURGA over the last 12 months.
This report breaks down where & how BURGA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BURGA, see here: BURGA influencers.
BURGA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BURGA's sponsored post volume appears to trend upward over the 12-month period, rising from 188 posts in January to 259 in December. The peak month, November, reached 652 posts, 98% higher than the monthly average of 330.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BURGA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BURGA.
Here are 3 examples of BURGA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Juliette Déco . DIY . Idées farfelues avec Amour et Couleurs ✨️ justejuliette.pro@gmail.com Tous mes liens ici 👇
Collaboration metrics
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Influencer bio
💌ciara@vivemanagement.com.au perth, west aus🇦🇺 just a girl with a blind eye
Collaboration metrics
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Influencer bio
ASMR Neues Asmr-Video: Jeden Mittwoch um 20:30 Streamplan: Jeden Montag Start zwischen 20:00-20:30 Ende: meisten zwischen 21:30-22:00 💛💛 Impressum ist verlinkt Kontakt E-mail: mgmt@manabenya.de Telefon: 01522 3304391
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers BURGA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.4% of partnerships featuring creators averaging 1K-5K views, BURGA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (803.3k avg views/post):
Influencer bio
📍Cologne digital diary 🎱⭐️🫒🍸 💌: juliadressler66@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
💌 danielasaltaopartnership@gmail.com Portugal 24y
Collaboration metrics
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Out of 2.4k unique influencers in our dataset, 178 of them (7%) posted content for BURGA in 3 or more separate calendar months. The most consistent partner is @heillyraices, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of BURGA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where BURGA had the most influencer activity. 36.3% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BURGA collaborating with an influencer in France.
BURGA, Velvet Caviar, and Wildflower Cases compete in fashion phone accessories driven by design drops and creator lifestyle styling. They’re direct peers for comparing collabs, limited editions, and UGC-led conversion tactics.
Total sponsored posts tracked (last 12 months)
BURGA leads with 4k sponsored posts, significantly outpacing VELVET CAVIAR (956 posts) and Wildflower Cases (945 posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. BURGA has multiple times more total posts than VELVET CAVIAR and Wildflower Cases.
Sponsored posts by platform
BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 3.7k, VELVET CAVIAR at 934, Wildflower Cases at 898 posts. BURGA's activity is particularly concentrated on TikTok. On Instagram and YouTube, BURGA has multiple times more posts than VELVET CAVIAR and Wildflower Cases.
Estimated sponsored posts in BURGA's top markets
BURGA has the highest estimated sponsored-post volume in France (1.5k posts, 36.3%), United States (794 posts, 19.7%), United Kingdom (181 posts, 4.5%), suggesting a Europe focus, while Wildflower Cases leads in Taiwan with 65 posts (6.9%). BURGA's strength in France, United States, and United Kingdom may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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