BURGA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by BURGA over the last 12 months.
This report breaks down where & how BURGA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BURGA, see here: BURGA influencers.
Influencer activity throughout the year
BURGA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BURGA's influencer activity by month
Number of sponsored posts
BURGA's sponsored post volume peaks in November with 660 posts, 79% higher than the monthly average of 369. July recorded the lowest activity at 125 posts, 66% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BURGA's sponsored influencer collaborations break down by social platform:
- TikTok: 4.1k posts (92.4%)
- Instagram: 264 posts (6%)
- YouTube: 73 posts (1.6%)
BURGA's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BURGA.
Here are 3 examples of BURGA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tattacho x BURGA
Influencer bio
Content creator- UGC 🪷 Ambassador @hudabeauty / @victoriassecret For Collabs👉🏼 tattacho1@gmail.com Working at: GFF⚽️
Collaboration metrics
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nikkisantaguida x BURGA
Influencer bio
Hiiii ✨🍒🪐 I like to vlog ☺️ 📧: nikkisantaguida12@gmail.com Instagram: @nicolinasantaguida
Collaboration metrics
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ManaASMR x BURGA
Influencer bio
ASMR Neues Asmr-Video: Jeden Mittwoch um 20:30 Streamplan: Jeden Montag Start zwischen 20:00-20:30 Ende: meisten zwischen 21:30-22:00 💛💛 Impressum ist verlinkt Kontakt E-mail: mgmt@manabenya.de Telefon: 01522 3304391
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.6%
- Carousels: 5.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BURGA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BURGA's influencers average views (TikTok)
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 1K-5K views, BURGA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (944.8k avg views/post):
kalitaku x BURGA
![TikTok post by @kalitaku for BURGA. Caption reads: [...] into a strawberry dress inspired by my....](https://images.od.modash.io/9253f5ec9a1cb47407481433a5c1028d871e1c2e)
Influencer bio
NYC Wacky fashion enthusiast 💌: kalita@night.co
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
evalhcm x BURGA
Influencer bio
💌 evaaamichelll@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BURGA's repeat partnerships
Out of 2.6k unique influencers in our dataset, 187 of them (7%) posted content for BURGA in 3 or more separate calendar months. The most consistent partner is @finja.marthaa, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of BURGA's repeat influencer partnerships, with links to the sponsored content.
libby_mercer x BURGA
![TikTok post by @libby_mercer for BURGA. Caption reads: [...] with my autumn cases from @BURGA - I keep....](https://images.od.modash.io/4ba83c1833b14af1ea4dd07c427cf6292dc4bc2c)
![TikTok post by @libby_mercer for BURGA. Caption reads: [...] and AirPods case are from @BURGA and you can....](https://images.od.modash.io/1ff2f8810312478974e42fdd671bbba104a6ccde)
![TikTok post by @libby_mercer for BURGA. Caption reads: [...] my autumnal phone cases from @BURGA feel....](https://images.od.modash.io/0654504ddb8e43c6fca631263d73685beb6c1be0)
heillyraices x BURGA
![TikTok post by @heillyraices for BURGA. Caption reads: [...] made it onto my phone💫🩵 and @BURGA made me....](https://images.od.modash.io/0159f8bc0cdfbc941d392994fbe39a45e359eeb5)
![TikTok post by @heillyraices for BURGA. Caption reads: [...] peace with me, but at least @BURGA is....](https://images.od.modash.io/9b037fa8f5a724332e45b67c48d87b54e078aac9)
![TikTok post by @heillyraices for BURGA. Caption reads: [...] another iphone makeover✨💞 and @BURGA has....](https://images.od.modash.io/b6b470f2ca87319d436d2d16bcb1bb6fa9ca37a9)
luisaaschtze x BURGA
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] Bio erhaltet ihr 15 % bei @BURGA #uni....](https://images.od.modash.io/15110b04631b5f18afa35337b94292fa7a0c4b2f)
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] nur am Pool mit meinen neuen @BURGA....](https://images.od.modash.io/29e6eb8af7d5a029e6b5796343570385df5305f8)
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] ihr auch immer noch 15 % bei @BURGA Anzeige....](https://images.od.modash.io/e694b1f6f15386b2cd1c642a1c1b214f8a203589)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where BURGA had the most influencer activity. 38.5% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (14.2%)
- Germany (6.4%)
- United Kingdom (4.9%)
BURGA's influencer activity by market
Here is another example of BURGA collaborating with an influencer in France.
juste_cree_le x BURGA
![Instagram post by @juste_cree_le for BURGA. Caption reads: [...] ravie d’avoir reproduit ce motif léopard....](https://images.od.modash.io/7986c44b03b69f6a40bffbbc5b4e7ce2fd8fe2b1)
BURGA's influencer activity vs. related brands
BURGA, Velvet Caviar, and Wildflower Cases all target style-led phone accessory shoppers and win through aesthetic drops and creator-led styling content. They compete for similar audiences across TikTok and Instagram where design, patterns, and UGC drive purchase intent.
Total influencer content
BURGA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 4.4k sponsored posts, marginally ahead of VELVET CAVIAR (4.1k posts) and Wildflower Cases (2.1k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. BURGA has about twice as many posts as Wildflower Cases.
By social platform
BURGA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with BURGA at 264, VELVET CAVIAR at 0, Wildflower Cases at 0 posts. BURGA's activity is particularly concentrated on TikTok. On Instagram, BURGA has 264 posts while VELVET CAVIAR and Wildflower Cases have 0.
By geographical market
BURGA vs. related brands influencer activity (by country)
Estimated sponsored posts in BURGA's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.2k posts, 77.1%), Canada (221 posts, 5.4%), India (180 posts, 4.4%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (1.7k posts, 38.5%), Germany (284 posts, 6.4%), suggesting a Europe focus, while Wildflower Cases leads in South Korea with 264 posts (12.3%). Looking at United States specifically, the split is VELVET CAVIAR at 3.2k posts (77.1%), Wildflower Cases at 1.3k posts (61.9%), BURGA at 630 posts (14.2%). BURGA's strength in France and Germany may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- VELVET CAVIAR's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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