BURGA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by BURGA over the last 12 months.
This report breaks down where & how BURGA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BURGA, see here: BURGA influencers.
Influencer activity throughout the year
BURGA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BURGA's influencer activity by month
Number of sponsored posts
BURGA's sponsored post volume peaks in November with 660 posts, 84% higher than the monthly average of 358. July recorded the lowest activity at 162 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BURGA's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (91.4%)
- Instagram: 306 posts (7%)
- YouTube: 69 posts (1.6%)
BURGA's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for BURGA.
Here are 3 examples of BURGA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tattacho x BURGA
Influencer bio
Content creator- UGC 🪷 Ambassador @hudabeauty / @victoriassecret For Collabs👉🏼 tattacho1@gmail.com Working at: GFF⚽️
Collaboration metrics
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nikkisantaguida x BURGA
Influencer bio
Hiiii ✨🍒🪐 I like to vlog ☺️ 📧: nikkisantaguida12@gmail.com Instagram: @nicolinasantaguida
Collaboration metrics
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ManaASMR x BURGA
Influencer bio
ASMR Neues Asmr-Video: Jeden Mittwoch und Sonntag um 20:30 Streamplan: Jeden Montag Start zwischen 20:00-20:30 Ende: meisten zwischen 21:30-22:00 💛💛 Snapchat: mana_benya Impressum ist verlinkt Kontakt E-mail: mgmt@manabenya.de Telefon: 01522 3304391
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BURGA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BURGA's influencers average views (TikTok)
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 1K-5K views, BURGA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (944.8k avg views/post):
kalitaku x BURGA
![TikTok post by @kalitaku for BURGA. Caption reads: [...] into a strawberry dress inspired by my....](https://images.od.modash.io/9253f5ec9a1cb47407481433a5c1028d871e1c2e)
Influencer bio
NYC making fashion fun again 💌: kalita@night.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
evalhcm x BURGA
Influencer bio
💌 evaaamichelll@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BURGA's repeat partnerships
Out of 2.6k unique influencers in our dataset, 166 of them (6%) posted content for BURGA in 3 or more separate calendar months. The most consistent partner is @finja.marthaa, who has collaborated across 8 months with 12 total posts.
Here are 3 examples of BURGA's repeat influencer partnerships, with links to the sponsored content.
lisalioz x BURGA
![TikTok post by @lisalioz for BURGA. Caption reads: [...] jiji GRACIAS 🧚♀️🌸 @BURGA #regalo....](https://images.od.modash.io/1cfb0a35053d3c7f4645a4ac41f2887616cea7be)
![TikTok post by @lisalioz for BURGA. Caption reads: [...] nos habéis hecho, mil gracias @BURGA y a mi....](https://images.od.modash.io/7ced0cadbfb396b4879d9e44950aaedffd663be2)
blogbymel x BURGA
![TikTok post by @blogbymel for BURGA. Caption reads: [...] cutest summer phone cases from @BURGA 💗....](https://images.od.modash.io/de2395813ede7fe7f987588c232b66235e700bd6)
![TikTok post by @blogbymel for BURGA. Caption reads: [...] is a little easier with my @BURGA setup ✨🤍....](https://images.od.modash.io/114651afc985ea3a7a95349b24c9fa405b51b9d4)
mylahhansen x BURGA
![TikTok post by @mylahhansen for BURGA. Caption reads: [...] ooit gehad met de items van @BURGA ⭐️....](https://images.od.modash.io/7d921eb5ac425c74c926d00cee58a6f2cad4aef2)
![TikTok post by @mylahhansen for BURGA. Caption reads: [...] || Morning in my life with @BURGA 🌟 #ad....](https://images.od.modash.io/c4ace02341f57e76cd508fc0171d52cbe79d1889)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where BURGA had the most influencer activity. 46.1% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (13.9%)
- Germany (5.1%)
- United Kingdom (3.9%)
BURGA's influencer activity by market
Here is another example of BURGA collaborating with an influencer in France.
gracy_barberane x BURGA
![Instagram post by @gracy_barberane for BURGA. Caption reads: [...] m’accompagnent tous les jours grâce à....](https://images.od.modash.io/b9696d71730ba8222b510ad85200c985d1e1c847)
BURGA's influencer activity vs. related brands
BURGA, Wildflower Cases, and Velvet Caviar all sell fashion-forward phone cases and accessories that win via aesthetics, drops, and creator-led styling content. They compete for the same social-savvy audience that treats tech accessories as part of an outfit.
Total influencer content
BURGA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 4.4k sponsored posts, marginally ahead of VELVET CAVIAR (4.2k posts) and Wildflower Cases (2.2k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.
By social platform
BURGA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BURGA leads on Instagram, while VELVET CAVIAR has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with BURGA at 306, Wildflower Cases at 0, VELVET CAVIAR at 0 posts. BURGA's activity is particularly concentrated on TikTok. Instagram activity is only shown for BURGA, while Wildflower Cases and VELVET CAVIAR show no Instagram posts in this comparison.
By geographical market
BURGA vs. related brands influencer activity (by country)
Estimated sponsored posts in BURGA's top markets
VELVET CAVIAR has the highest estimated sponsored-post volume in United States (3.3k posts, 78.5%), India (199 posts, 4.7%), Canada (170 posts, 4%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (2k posts, 46.1%), Germany (222 posts, 5.1%), suggesting a Europe focus, while Wildflower Cases has the highest estimated sponsored-post volume in South Korea (161 posts, 7.3%), United Kingdom (141 posts, 6.4%). Looking at United States specifically, the split is VELVET CAVIAR at 3.3k posts (78.5%), Wildflower Cases at 1.5k posts (67.1%), BURGA at 605 posts (13.9%). BURGA's strength in France and Germany may indicate a home-market focus, while VELVET CAVIAR shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Wildflower Cases's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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