BURGA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by BURGA over the last 12 months.
This report breaks down where & how BURGA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BURGA, see here: BURGA influencers.
Influencer activity throughout the year
BURGA's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BURGA's influencer activity by month
Number of sponsored posts
BURGA's sponsored post volume appears to trend upward over the 12-month period, rising from 57 posts in January to 106 in December. The peak month, November, reached 347 posts, 122% higher than the monthly average of 156.
BURGA's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 12.5M, while January recorded the least at 1.9M. Across all tracked posts in the 12-month window, average views per post were 33.5k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @siervainutilsoy_, generated 2.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BURGA's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (93.1%)
- Instagram: 66 posts (3.5%)
- YouTube: 64 posts (3.4%)
BURGA's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BURGA.
Here are 3 examples of BURGA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
juste_cree_le x BURGA
![Instagram post by @juste_cree_le for BURGA. Caption reads: [...] ravie d’avoir reproduit ce motif léopard....](https://images.od.modash.io/7986c44b03b69f6a40bffbbc5b4e7ce2fd8fe2b1)
Influencer bio
Juliette Déco . DIY . Idées farfelues avec Amour et Couleurs ✨️ justejuliette.pro@gmail.com Tous mes liens ici 👇
Collaboration metrics
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siervainutilsoy_ x BURGA
![TikTok post by @siervainutilsoy_ for BURGA. Caption reads: [...] coincidencia👀. CÓDIGO -15% DESCUENTO @BURGA....](https://images.od.modash.io/358226bc26b1784f5399eefa94fb45d6125a56eb)
Influencer bio
🕊️ Psicología & Palabra de Dios Sierva inútil soy (Lucas 17:10) No porque no valga, sino porque todo el mérito es de Dios✨
Collaboration metrics
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ManaASMR x BURGA
Influencer bio
ASMR Neues Asmr-Video: Jeden Mittwoch um 20:30 Streamplan: Jeden Montag Start zwischen 20:00-20:30 Ende: meisten zwischen 21:30-22:00 💛💛 Impressum ist verlinkt Kontakt E-mail: mgmt@manabenya.de Telefon: 01522 3304391
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BURGA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BURGA's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 1K-5K views, BURGA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (463.9k avg views/post):
sofialigeros x BURGA
![TikTok post by @sofialigeros for BURGA. Caption reads: Loved my @BURGA cases so much I needed the [...].](https://images.od.modash.io/9e17b1b160e651fbbeed62777f4703a7d92397a4)
Influencer bio
Fairy 🧚✨ Collabs - enquiry.auntysofia@gmail.com PO Box 6198 Tweed Heads South NSW 2486 📦💌
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
aniapotok_ x BURGA
![TikTok post by @aniapotok_ for BURGA. Caption reads: @BURGA 🤍 #giftedbyburga #myburga [...].](https://images.od.modash.io/4d406d1b559bff5173c219846def09c85cc8b5a3)
Influencer bio
🕊️Ślub, związek i małżeńskie sprawy 👀 Parodie codziennych sytuacji 🌸UGC i inne współprace 👇🏼 💌anna.potok7@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BURGA's repeat partnerships
Out of 1.3k unique influencers in our dataset, 56 of them (4%) posted content for BURGA in 3 or more separate calendar months. The most consistent partner is @heillyraices, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of BURGA's repeat influencer partnerships, with links to the sponsored content.
heillyraices x BURGA
![TikTok post by @heillyraices for BURGA. Caption reads: [...] the ipad case is from @BURGA 🤎 ....](https://images.od.modash.io/33cde428ae319b04544e030e6671d11fba493c76)
![TikTok post by @heillyraices for BURGA. Caption reads: [...] another iphone makeover✨💞 and @BURGA has....](https://images.od.modash.io/b6b470f2ca87319d436d2d16bcb1bb6fa9ca37a9)
salomeee.sgn x BURGA
![TikTok post by @salomeee.sgn for BURGA. Caption reads: [...] #ios26 #uni #backtouni @BURGA ad*....](https://images.od.modash.io/e11399879164edaa1fa6f3f1e98a222946979d74)
![TikTok post by @salomeee.sgn for BURGA. Caption reads: [...] weapon part 2 🤎🏫🍂 #unistart @BURGA ad*....](https://images.od.modash.io/77fd2b36515c6095cf04a3f63e1fb132b95ab93d)
![TikTok post by @salomeee.sgn for BURGA. Caption reads: [...] sie anwende! 🤎🍂🏫 #backtouni @BURGA....](https://images.od.modash.io/ae7d1f25b9fc7b5c1dc6007f8f024575e01f13bf)
luisaaschtze x BURGA
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] Bio erhaltet ihr 15 % bei @BURGA #uni....](https://images.od.modash.io/15110b04631b5f18afa35337b94292fa7a0c4b2f)
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] ihr auch immer noch 15 % bei @BURGA Anzeige....](https://images.od.modash.io/e694b1f6f15386b2cd1c642a1c1b214f8a203589)
![TikTok post by @luisaaschtze for BURGA. Caption reads: [...] meiner Bio könnt ihr 15 % bei @BURGA sparen....](https://images.od.modash.io/2f97c8b5151188397d2b5ff1bc373657f26d9d35)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where BURGA had the most influencer activity. 44.6% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (20.3%)
- United Kingdom (5.1%)
- Germany (4.7%)
BURGA's influencer activity by market
Here is another example of BURGA collaborating with an influencer in France.
sleepymarieasmr x BURGA
![TikTok post by @sleepymarieasmr for BURGA. Caption reads: Grâce à @BURGA, je vais slay en 2026 !! ✨💕 [...].](https://images.od.modash.io/b1020c9ef79d3ef0466085fce8418f2982d90c62)
BURGA's influencer activity vs. related brands
BURGA’s core business—fashion phone cases and accessories—relies heavily on design-led, lifestyle creator content. Velvet Caviar and Wildflower Cases compete for the same trend-conscious audience with similarly giftable, drop-based product marketing.
Total influencer content
BURGA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BURGA leads with 1.9k sponsored posts, significantly outpacing VELVET CAVIAR (956 posts) and Wildflower Cases (945 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. BURGA has roughly twice as many total posts as VELVET CAVIAR and Wildflower Cases.
By social platform
BURGA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BURGA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BURGA at 1.7k, VELVET CAVIAR at 934, Wildflower Cases at 898 posts. BURGA's activity is particularly concentrated on TikTok. On Instagram, BURGA has multiple times more posts than VELVET CAVIAR, and on YouTube Wildflower Cases has no posts while BURGA and VELVET CAVIAR do.
By geographical market
BURGA vs. related brands influencer activity (by country)
Estimated sponsored posts in BURGA's top markets
BURGA has the highest estimated sponsored-post volume in France (834 posts, 44.6%), United Kingdom (95 posts, 5.1%), suggesting a Europe focus, while Wildflower Cases has the highest estimated sponsored-post volume in United States (547 posts, 57.9%), Taiwan (65 posts, 6.9%). BURGA's strength in France and United Kingdom may indicate a home-market focus, while Wildflower Cases shows broader regional investment.
Read more influencer strategy breakdowns
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