OSEA Malibu Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.6k pieces of influencer content sponsored by OSEA Malibu over the last 12 months.

This report breaks down where & how OSEA Malibu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OSEA Malibu, see here: OSEA Malibu influencers.

Influencer activity throughout the year

OSEA Malibu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OSEA Malibu's influencer output appears relatively consistent throughout the year, averaging about 552 sponsored posts per month. January recorded the highest volume at 791 posts (43% above average), while April was the quietest at 332 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OSEA Malibu's sponsored influencer collaborations break down by social platform:

• TikTok: 4.6k posts (69.5%)
• Instagram: 1.9k posts (29.4%)
• YouTube: 72 posts (1.1%)

TikTok influencer marketing is a clear focus for OSEA Malibu.

Here are 3 examples of OSEA Malibu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jeshastevens x OSEA Malibu

jeshastevens

@jeshastevens

22 Aug, 25

6.1M

207.2k

[...] rich matcha cream 🤍🍩 inspired by @oseamalibu Right now, you can get an additional [...]

Influencer bio

˚⋆⟡˙ᵕ˙And it’s Gut Healthyyy˙ᵕ˙⟡⋆˚ NYC jesha@juggernautmp.com

Collaboration metrics

Post views6.1M

Post EMV $203.3k

More influencer data

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alli.aliviaaa x OSEA Malibu

alli.aliviaaa

@alli.aliviaaa

28 Jul, 25

2.4M

20.5k

[...] #skincare @Good Molecules @OSEA Malibu @byoma @Primally Pure @Skylar Clean [...]

Influencer bio

Lifestyle & first time boy mom🤍 💌alalivia29@gmail.com

Collaboration metrics

Post views2.4M

Post EMV $49.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ACharmingAbode x OSEA Malibu

ACharmingAbode

@ACharmingAbode

05 Oct, 25

163.4k

5.4k

[...] meaningful Christmas. #oseapartner @oseamalibu MY AMAZON STORE: Sign up for our [...]

Influencer bio

Hi, I'm Leslie! I love helping women create a beautiful, meaningful home and life—by decorating with intention, letting go of emotional clutter, and making space for joy. Here, you’ll find seasonal decorating inspiration, real-life decluttering (with heart), and simple ways to bring more charm and joy into your everyday. Whether you’re a grandma, an empty nester, or simply craving more peace and purpose in your home—we’re in this together. New video every Sunday! 💛

Collaboration metrics

Post views163.4k

Post EMV $5.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.9% of partnerships featuring creators averaging <1K views, OSEA Malibu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.2M avg views/post):

ivorylovesya x OSEA Malibu

ivorylovesya

@ivorylovesya

19 Feb, 26

10k

660

[...] ritual is an absolute dream now that @OSEA Malibu came out with the Dream Lip Mask. [...]

Influencer bio

✨43yo Beauty Creator✨ 🇰🇷🇺🇸 Happy you're here! 📍Destin FL Ulta Beauties '24-'26 and Experience Manager 💌 ivory@hivetalentgroup.com

Collaboration metrics

Post views10.0k

Post EMV $233

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.2k avg views/post):

welprdotcom x OSEA Malibu

welprdotcom

@welprdotcom

26 Oct, 25

2.7k

128

[...] Bundles are a need, not a want! 🎁 @OSEA Malibu Code WELPR10 saves you 10% off your [...]

Influencer bio

Non-toxic finds for every room in your home ✨ All of our non-toxic recs 👉🏼 welpr.com 🤍🫧🧺 & Welpr App available now 💜 💌 erin@welpr.com

Collaboration metrics

Post views2.7k

Post EMV $61

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

OSEA Malibu's repeat partnerships

shellkastle x OSEA Malibu

shellkastle

@shellkastle

18 Dec, 25

66.5k

114

50% off today!! @OSEA Malibu lip oil + key chain. I [...]

shellkastle

@shellkastle

29 Aug, 25

38k

38

[...] to lock in that moisture @OSEA Malibu #oseamalibu #oseapartner [...]

shellkastle

@shellkastle

17 Dec, 25

6.6k

19

[...] effects - win win. I use @OSEA Malibu dream night serum + a [...]

byalicesigh x OSEA Malibu

byalicesigh

@byalicesigh

06 May, 25

63.2k

1.3k

[...] YOU DOING? Lemme know 👇🏼 @oseamalibu launched its newest product [...]

byalicesigh

@byalicesigh

23 Jul, 25

34.7k

957

[...] and link (code ALICE10) @oseamalibu #oseapartner #oseamalibu [...]

byalicesigh

@byalicesigh

07 Jan, 26

28.6k

665

[...] have free will to bring my @oseamalibu skincare essentials (the [...]

skincarebeautyandmore x OSEA Malibu

skincarebeautyandmore

@skincarebeautyandmore

06 May, 25

217

[...] Ocean Wave Cleanser from @oseamalibu A bi-phase cleansing oil + [...]

skincarebeautyandmore

@skincarebeautyandmore

16 Sep, 25

215

It's the season of glow with @oseamalibu From now until 9/24, buy a [...]

skincarebeautyandmore

@skincarebeautyandmore

02 Oct, 25

192

The @oseamalibu limited-edition Holiday Sets [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.9%)
• Canada (4.3%)
• Brazil (3%)

Here is another example of OSEA Malibu collaborating with an influencer in United States.

sw1n1 x OSEA Malibu

sw1n1

@sw1n1

21 Jul, 25

3M

58.9k

[...] is what you get in 20 mins. Skincare: @oseamalibu @dieuxskin Makeup: @nyxcosmetics [...]

OSEA Malibu's influencer activity vs. related brands

OSEA Malibu, Summer Fridays, and Kopari Beauty all compete in premium, clean-leaning body and skincare with a coastal lifestyle aesthetic. Their influencer strategies commonly emphasize sensorial routines, self-care, and hero product storytelling.

Total influencer content

Summer Fridays leads with 13.5k sponsored posts, significantly outpacing Kopari Beauty (7k posts) and OSEA Malibu (6.6k posts). Across all three brands, the average volume is 9k posts, indicating mature, scaled influencer programs.

By social platform

OSEA Malibu leads on YouTube, while Summer Fridays has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Summer Fridays at 5.1k, OSEA Malibu at 1.9k, Kopari Beauty at 922 posts. Kopari Beauty's activity is particularly concentrated on TikTok. On Instagram, Summer Fridays has several times more posts than OSEA Malibu and Kopari Beauty.

By geographical market

Summer Fridays has the highest estimated sponsored-post volume in United States (7.2k posts, 53.4%), United Kingdom (1.1k posts, 8.5%), France (714 posts, 5.3%), suggesting a Europe focus, while OSEA Malibu leads in Canada with 285 posts (4.3%). Looking at United States specifically, the split is Summer Fridays at 7.2k posts (53.4%), Kopari Beauty at 5.1k posts (72.7%), OSEA Malibu at 5k posts (75.8%).