OSEA Malibu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.0k pieces of influencer content sponsored by OSEA Malibu over the last 12 months.
This report breaks down where & how OSEA Malibu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with OSEA Malibu, see here: OSEA Malibu influencers.
Influencer activity throughout the year
OSEA Malibu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
OSEA Malibu's influencer activity by month
Number of sponsored posts
OSEA Malibu's influencer output appears relatively consistent throughout the year, averaging about 586 sponsored posts per month. January recorded the highest volume at 806 posts (38% above average), while June was the quietest at 338 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OSEA Malibu's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (67.7%)
- Instagram: 2.1k posts (29.4%)
- YouTube: 204 posts (2.9%)
OSEA Malibu's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for OSEA Malibu.
Here are 3 examples of OSEA Malibu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sw1n1 x OSEA Malibu
![Instagram post by @sw1n1 for OSEA Malibu. Caption reads: [...] is what you get in 20 mins. Skincare:....](https://images.od.modash.io/22c438646bea22b649d7da8a5282b07eed22bd06)
Influencer bio
| #Kuchipudi Dancer | DJ + miXes | 📍🇺🇸 YouTube: Manaswini Avvari | SW1N1 1/2 of @swahatalks For class inquiries, email natyalayakuchipudi@gmail.com
Collaboration metrics
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alli.aliviaaa x OSEA Malibu
![TikTok post by @alli.aliviaaa for OSEA Malibu. Caption reads: [...] #skincare @Good Molecules @OSEA Malibu....](https://images.od.modash.io/229c2a1f394eab95b65bf0f88ee15ca0c0dbd5cc)
Influencer bio
Just a girl & her boys 🤍 Lifestyle + motherhood 💌alalivia29@gmail.com
Collaboration metrics
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ACharmingAbode x OSEA Malibu
![YouTube post by @ACharmingAbode for OSEA Malibu. Caption reads: [...] meaningful Christmas. #oseapartner....](https://images.od.modash.io/282b6cc385e9c638b6526ba4618446291b6f36eb)
Influencer bio
Hi, I'm Leslie! I love helping women create a beautiful, meaningful home and life—by decorating with intention, letting go of emotional clutter, and making space for joy. Here, you’ll find seasonal decorating inspiration, real-life decluttering (with heart), and simple ways to bring more charm and joy into your everyday. Whether you’re a grandma, an empty nester, or simply craving more peace and purpose in your home—we’re in this together. New video every Sunday! 💛
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.5%
- Carousels: 6.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers OSEA Malibu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
OSEA Malibu's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.3% of partnerships featuring creators averaging <1K views, OSEA Malibu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.2M avg views/post):
ivorylovesya x OSEA Malibu
![TikTok post by @ivorylovesya for OSEA Malibu. Caption reads: [...] ritual is an absolute dream now that @OSEA....](https://images.od.modash.io/9d9de9ee66e27302b32578eec2f7a428cd6e2094)
Influencer bio
✨43yo Beauty Creator✨ 🇰🇷🇺🇸 Happy you're here! 📍Destin✨OC/LA 7/16-23 Ulta Beauties '24-'26 💌 ivory@hivetalentgroup.com Follow me on IG! @ivorylovesmakeup
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
kierstin.carter x OSEA Malibu
Influencer bio
📍ATX📍 Turn sound into art with Morning Blues 🎶✨ Use my code: carterr1 💌 kierstin@sparkleagency.us 💌 Message me for PR Inquiring!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
OSEA Malibu's repeat partnerships
Out of 3.3k unique influencers in our dataset, 354 of them (11%) posted content for OSEA Malibu in 3 or more separate calendar months. The most consistent partner is @shellkastle, who has collaborated across 12 months with 50 total posts.
Here are 3 examples of OSEA Malibu's repeat influencer partnerships, with links to the sponsored content.
shellkastle x OSEA Malibu
![TikTok post by @shellkastle for OSEA Malibu. Caption reads: [...] to lock in that moisture @OSEA Malibu....](https://images.od.modash.io/0e2751156ea14dc6c6d0c9933915c64360192df8)
![TikTok post by @shellkastle for OSEA Malibu. Caption reads: [...] effects - win win. I use @OSEA Malibu dream....](https://images.od.modash.io/166a814b9a2dbea872d9393cbd08627787f2aac0)
healthywithlexie x OSEA Malibu
![TikTok post by @healthywithlexie for OSEA Malibu. Caption reads: [...] stunning gold keychain from @OSEA Malibu....](https://images.od.modash.io/4764f70fa1e7bf5b5924b0e3cb5c4bb0799e6a73)
![TikTok post by @healthywithlexie for OSEA Malibu. Caption reads: [...] INSANE!! 🌊🐚 4 full-size @OSEA Malibu....](https://images.od.modash.io/0627fcc81759e83c3071e623defb884130079fd8)
![TikTok post by @healthywithlexie for OSEA Malibu. Caption reads: [...] INSANE!! 🌊🐚 5 full-size @OSEA Malibu....](https://images.od.modash.io/29c374c88d9e2901145b7b510152a0531e580484)
venusjcm x OSEA Malibu
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where OSEA Malibu had the most influencer activity. 73.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.1%)
- Canada (4.8%)
- India (3%)
OSEA Malibu's influencer activity by market
Here is another example of OSEA Malibu collaborating with an influencer in United States.
daniellewalter x OSEA Malibu
OSEA Malibu's influencer activity vs. related brands
OSEA Malibu’s clean, coastal skincare positioning competes with Summer Fridays’ social-first skincare line and Kopari Beauty’s beachy, body-care adjacent audience. They’re relevant for comparing influencer routines, spa-like aesthetics, and ingredient storytelling.
Total influencer content
OSEA Malibu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Summer Fridays leads with 15.4k sponsored posts, significantly outpacing OSEA Malibu (7k posts) and Kopari Beauty (5.8k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Summer Fridays has more than twice the total posts of OSEA Malibu and Kopari Beauty.
By social platform
OSEA Malibu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
OSEA Malibu leads on YouTube, while Summer Fridays has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Summer Fridays at 9.8k, Kopari Beauty at 4.8k, OSEA Malibu at 4.8k posts. Kopari Beauty's activity is particularly concentrated on TikTok. On Instagram, Summer Fridays has several times more posts than OSEA Malibu and Kopari Beauty, and on YouTube, OSEA Malibu has more than twice the posts of Summer Fridays.
By geographical market
OSEA Malibu vs. related brands influencer activity (by country)
Estimated sponsored posts in OSEA Malibu's top markets
Summer Fridays has the highest estimated sponsored-post volume in United States (8.5k posts, 55.3%), United Kingdom (1.2k posts, 7.7%), France (988 posts, 6.4%), suggesting a Europe focus, while OSEA Malibu leads in Canada with 338 posts (4.8%), while Kopari Beauty leads in Brazil with 199 posts (3.4%). Looking at United States specifically, the split is Summer Fridays at 8.5k posts (55.3%), OSEA Malibu at 5.2k posts (73.7%), Kopari Beauty at 4.2k posts (72%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Kopari Beauty's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
- Eva NYC's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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