OSEA Malibu Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.9k pieces of influencer content sponsored by OSEA Malibu over the last 12 months.

This report breaks down where & how OSEA Malibu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with OSEA Malibu, see here: OSEA Malibu influencers.

Influencer activity throughout the year

OSEA Malibu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

OSEA Malibu's influencer output appears relatively consistent throughout the year, averaging about 489 sponsored posts per month. January recorded the highest volume at 600 posts (23% above average), while February was the quietest at 352 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of OSEA Malibu's sponsored influencer collaborations break down by social platform:

• TikTok: 4.8k posts (80.8%)
• Instagram: 911 posts (15.4%)
• YouTube: 226 posts (3.8%)

TikTok influencer marketing is a clear focus for OSEA Malibu.

Here are 3 examples of OSEA Malibu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

sw1n1 x OSEA Malibu

sw1n1

@sw1n1

05 Jul, 26

910.2k

24.3k

[...] and it's just getting started ft. @oseamalibu marine screen sunscreen and @cocokind [...]

Influencer bio

| #Kuchipudi Dancer | DJ + miXes | 📍🇺🇸 YouTube: Manaswini Avvari | SW1N1 1/2 of @swahatalks Teaching Kuchipudi classes with @natyalayakuchipudi

Collaboration metrics

Post views910.2k

Post EMV $29.7k

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jennelle.eliana x OSEA Malibu

jennelle.eliana

@jennelle.eliana

30 Jun, 26

3M

339.1k

[...] a chair?🦭and make sure you have some @OSEA Malibu Marine Screen on your face while [...]

Influencer bio

🚎🐍 team@jennelleeliana.com

Collaboration metrics

Post views3.0M

Post EMV $77.5k

More influencer data

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UnplannedPodcast x OSEA Malibu

UnplannedPodcast

@UnplannedPodcast

09 Sep, 26

329.5k

3.3k

Three weeks postpartum and we’re officially back in the newborn trenches! We’re talking sleepless nights, breastfeeding, postpartum recovery, mom guilt, adjusting to life with three kids, and the new rules keeping our marriage intact through it all. Plus, we share what’s been different about the newborn stage the third time around. Chilipad: Visit to get up to $255 off your Chilipad 2.0 with code UNPLANNED, plus free shipping and a 30-day sleep trial. Branch Basics: Get 15% off Branch Basics with the code UNPLANNED at #branchbasicspod Osea: Go to and get 10% off your first order with code UNPLANNED. Hiya Health: Get 50% off your first order of Hiya products at Follow The Unplanned Podcast: Listen to the pod on Spotify/ Apple Podcasts: Follow Matt & Abby: Abby's Instagram | Matt's Instagram | TikTok | Facebook | YouTube | Mascara is restocking September 15th! Sign up here for updates: Chapters: 01:58 - Postpartum 03:13 - Placenta Pills 03:44 - Hemorrhage 08:00 - Community 09:53 - Newborn sleep 22:04 - Paw Patrol Movie 24:00 - Toddlers regressing 25:26 - Mom guilt 29:44 - Pretzel 32:54 - Legoland 36:53 - Birthdays 38:30 - Pirate party 43:43 - Postpartum rules 46:41 - Nursing 50:15 - Parents in town 56:07 - Night feedings 59:41 - Loading 3 kids in a car 01:02:57 - 1st postpartum date 01:05:18 - working out

Influencer bio

New episodes EVERY Wednesday

Collaboration metrics

Post views329.5k

Post EMV $10.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.2% of partnerships featuring creators averaging <1K views, OSEA Malibu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.2M avg views/post):

ivorylovesya x OSEA Malibu

ivorylovesya

@ivorylovesya

19 Feb, 26

10k

660

[...] ritual is an absolute dream now that @OSEA Malibu came out with the Dream Lip Mask. [...]

Influencer bio

✨44yo Beauty Creator✨ 🇰🇷🇺🇸 📍Destin, Florida ✨Happy you're here! Ulta Beauties '24-'26 💌 ivory@hivetalentgroup.com

Collaboration metrics

Post views10.0k

Post EMV $233

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

welprdotcom x OSEA Malibu

welprdotcom

@welprdotcom

26 Oct, 25

2.7k

128

[...] Bundles are a need, not a want! 🎁 @OSEA Malibu Code WELPR10 saves you 10% off your [...]

Influencer bio

Non-toxic finds for every room in your home ✨ All of our non-toxic recs 👉🏼 welpr.com 🤍🫧🧺 & Welpr App available now 💜 💌 erin@welpr.com

Collaboration metrics

Post views2.7k

Post EMV $61

More influencer data

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OSEA Malibu's repeat partnerships

healthywithlexie x OSEA Malibu

healthywithlexie

@healthywithlexie

09 Dec, 25

600.2k

3.2k

[...] stunning gold keychain from @OSEA Malibu holds your favorite lip [...]

healthywithlexie

@healthywithlexie

02 Nov, 25

220.9k

499

[...] INSANE!! 🌊🐚 4 full-size @OSEA Malibu products + a mini oil + FREE [...]

healthywithlexie

@healthywithlexie

10 Dec, 25

84.2k

172

[...] & lip oil duo. SO CUTE!! @OSEA Malibu #keychain [...]

beachbumwisdom x OSEA Malibu

beachbumwisdom

@beachbumwisdom

21 May, 26

33.2k

84

@OSEA Malibu Memorial Day sale is on NOW [...]

beachbumwisdom

@beachbumwisdom

11 Jan, 26

22.6k

54

@OSEA Malibu Dream Bio-Retinol Body Serum [...]

beachbumwisdom

@beachbumwisdom

12 Feb, 26

11.1k

45

Summer skin in the winter 🌞 @OSEA Malibu Dreamy Winter Skin Offer is [...]

shellkastle x OSEA Malibu

shellkastle

@shellkastle

18 Dec, 25

66.5k

114

50% off today!! @OSEA Malibu lip oil + key chain. I [...]

shellkastle

@shellkastle

17 Dec, 25

6.6k

19

[...] effects - win win. I use @OSEA Malibu dream night serum + a [...]

shellkastle

@shellkastle

07 Jan, 26

6.1k

23

[...] ever calming magnesium 💜 @OSEA Malibu knocked this one out of the [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.4%)
• United Kingdom (5.3%)
• India (3.5%)

Here is another example of OSEA Malibu collaborating with an influencer in United States.

daniella_britt x OSEA Malibu

daniella_britt

@daniella_britt

13 Jul, 26

2M

2.6k

[...] Insane. The skin after? Silky smooth! @OSEA Malibu #oseamalibu #cleanskincare [...]

OSEA Malibu's influencer activity vs. related brands

OSEA Malibu competes in premium skincare with clean-leaning, lifestyle storytelling; Typology and Summer Fridays attract similar beauty consumers and are strong references for influencer routines and product sensorial content.

Total influencer content

Summer Fridays leads with 11.9k sponsored posts, significantly outpacing OSEA Malibu (5.9k posts) and Typology (2.5k posts). Across all three brands, the average volume is 6.8k posts, indicating mature, scaled influencer programs. Summer Fridays has about twice as many total posts as OSEA Malibu and nearly five times as many as Typology.

By social platform

Among these brands, Typology leads on Instagram and YouTube and Summer Fridays leads on TikTok. The gap is most notable on TikTok, with Summer Fridays at 10.4k, OSEA Malibu at 4.8k, Typology at 678 posts. OSEA Malibu's activity is particularly concentrated on TikTok. On TikTok, Summer Fridays has more than twice as many posts as OSEA Malibu and over fifteen times as many as Typology.

By geographical market

Summer Fridays has the highest estimated sponsored-post volume in United States (6.5k posts, 54.8%), United Kingdom (1.2k posts, 10.2%), France (737 posts, 6.2%), suggesting a Europe focus, while Typology leads in Japan with 374 posts (15.1%), while OSEA Malibu leads in Canada with 320 posts (5.4%). Looking at United States specifically, the split is Summer Fridays at 6.5k posts (54.8%), OSEA Malibu at 4.1k posts (69.9%), Typology at 738 posts (29.8%).